剑桥商务英语高级题目.doc
剑桥商务英语高级题目
剑桥商务英语高级题目：
阅读部分：
Part1:
关于felxible working time，8条里有一条提到flexible working使经理不能很好地管理员工，有一条提到要换经理，有一条提到公司可以牺牲利益给员工flexible working，因此留住员工，还有特定种类员工喜欢flexible working,flexible working 的方式，换掉不能适应flexible working 的经理。
Part2:
关于一个人的经营方式：不要事事去做计划，背景，支持的实例，其它不用他理念的公司出现的问题。
Part3：
HR 得到股份，公司业绩好很多，这部分时间不够，看的不太仔细，说CEO引进什么制度，由他发扬，具体的trainning program ,员工在其中的收获，由此得出的经验(最后一道题问的)，基本上每段一题，单词蛮烦
Part4:
讲的是一个国家的纺织厂工人举行大罢工，抗议雇佣者和政府单方面修改协议。
文段中出现罢工者代表的谈话，最后又出现了另一起可能发生的罢工。
写作部分：
小作文：
描述4年中四个不同部门的汽车销量的增长对比：小轿车英国国内国外销量，商务车在英国国内国外的销量
大作文：
Report:
要求写一篇报告，针对部门内的浪费情况和原因。
要点：1.该报告的简介;2.搜集资料的渠道;3.浪费的现象有哪些;4.改善措施。
Proposal:
关于sponsorship的，是比较常见的商务话题。
这个话题还在真题集上出现过。
只不过今天考的要难。
Letter:
You are a marketing company, one of your potential customer have asked you to give them a promotion about their company.
1).outline the possible ways how will you to promote their company;
2).take the examples of you customers you have been helped; 3). ask for more information of that company; 4).suggest a meetin
听力部分：
Part1：
1.勉强记得头两个是corporate, starter，最后两个应该是seminars, contract，还有一个off-the-shelf。
2.除了最后一个是contract，其他顺序是真记不清了，应该还有CROSS SELL和CUSTOMER FACING，具体中间有没有连字符神马滴应该不影响吧，starter是第三或四吧。
3.好像记得有corporate, cross-sell , start-up, food, contract,seminars, IT system ，potential purchases.就这几个了。
4.把我能想到的听力Part I答案写下吧想到什么写什么没啥顺序的：corporate、contract(也有可能是contact)、spreadsheet,off the shelf(大概是这样)、IT system、startup、cross-sell、seminar Part2:
1.关于公司管理存在的问题，自己的看法
2.说team的困难、solution，句子不超过8个词。
solution 里有提到个人目标，整体目标，达成一致，员工需要鼓励，leader 轮着做，替换leader ，speaker4在说他的leader总是做决定时欠考虑。
Part3:
1.找一个subcontractor,男女两位谈话者，问题前总会闻到其中一方说了什么，注意不要答成另一方问了what ,why ,how,problems最后一题又问可能带来的前景，倒数第二题是问怎样可以更好地和、subcontractor 沟通。
供)
2.关于如何选择发包公司(subcontractor)，A是找agent，B 是竞标(tender，bidding)，C是通过熟人介绍(informal contact)。
三个选项在文章都出现了。
女的认为选C 男的还反驳了一下问题问的是男的如何认为。
我特意看了下是男的认为，所以选了A。
不过出了考场后，我同学跟我说应该是选B，因为男的说考虑到成本问题，最好还是通过bidding竞标的方式，所以选B。
我欲哭无泪啊。
口语部分：
Part1:
1.Where are you from? How s your study?
2.问的你从哪来，介绍自己，外加问了说一说你自己的学习情况
3.先问你从哪来，再让你介绍一下你学习工作的地方。
比较关键的是考官问了我一个比较难回答的问题：whether you think the businesses in China has become more informal?
4. what kind of change do you think has happened in Chinese consumers behaviour?
5.一开始很happy啊，问什么家乡啦，专业啦，问到商务问题就傻眼了，问我的是what kind of business will be popular in the future?问我partner的好像是what changes customer behavior
Part2:
1.关于conferences：how to prepare a successful conference
2.我选的是Training 大概意思请外部培训机构的话要考虑什么因素
3.怎样在公司里快速的升职
4.How to get information before attending an interview of the company
5.是问一个公司的环境友好度对购买欲的影响
6. how can you ensure the needs of training are identified accurate for our employees?
7. the importance of maintaing a good relationships with your suppliers
Part3:
1.我们是Computer Manufacturer，现在有新的竞争者采用降价的手段①我们应不应该降价②除了降价我们还能做什么
2.recruit staff in existing workforce
3.公司要转变得更加环保，问1、应在哪些方面变得更greener,2、公司在改变之前应该考虑哪些因素
4. The travel company you work for is worried about the decline in booking rate.Your manager ask you to discuss over it. 1) How to find the reason of declining booking; 2) What measures should be take to turn around the decline.。
剑桥商务英语高级-114
剑桥商务英语高级-114(总分：100.00，做题时间：90分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00)A Extract 1You are not providing product or service to yourself, so even if you are convinced that you have your finger on the pulse of the buying public, you must remain objective in your view of how others see you. How do you do this? Simply ask your customers and prospects! Most of them will be happy to tell you how they feel about dealing with your business. However, if you can't find the time or wherewithal to ask customers directly, then enlist the assistance of a third patty to collect this information for you. But once you have this information, turn it into knowledge by using it to improve your customer interactions!B Extract 2If there are any difficult but necessary policies or procedures that your customers must navigate through in order to do business with you, don't sugarcoat it by pretending that it's simple or nonexistent. Instead, take some time to come up with a well thought-out explanation of the issue, and provide clear, detailed, and easy to find directions for addressing the issue. Usability testing for any automated system is a must!C Extract 3Not to be condescending, but many times we axe so familiar with our product or service that we unconsciously feel that everyone has the same understanding we do. Assume that explanations and definitions are necessary, and then provide customers the option of passing them by when they are not needed. Web sites am great for this, as terms and phrases can be presented in hypertext, where a user can click on the text and a definition or example can pop up in a new window. Don't make your customers have to seek out understanding of your product or service. Many of them will not pother with the effort, and simply move on to a competitor who provides a clearer presentation of what they do, and the benefits therein.D Extract 4You and your competition are going after the same market. Obviously, some of that market is choosing a competitor instead of you. Why is that? What is it that the competitor is doing to present itself, its business, and its benefits, which appeals to certain segments of the market? Identify, understand, and utilize these things to your advantage. If there are aspects of your competitors’ business that can improve your offerings, then borrow them and make them your own. If you can do them better, by all means, do them and let customers and prospects know. You are never the only game in town; your market knows that, and you need to know it, too.E Extract 5Be specific when you promise something, and by all means, deliver on that promise. If something prohibits you from delivering on that promise, you need to notify the customer as soon as possible, be upfront about why you cannot deliver, and inquire as to what you can do to make amends. Your business's credibility is at stake, so do not take this lightly. Otherwise, the expectations that you've set for your customers will be one of disappointments, which is a surefire way to kill your business.（分数：8.00）(1).Use simple language to describe your products.（分数：1.00）填空项1:__________________ （正确答案：C）解析：(2).In this way, customer expectations will be set more realistically.（分数：1.00）填空项1:__________________ （正确答案：A）解析：(3).You can make use of other's strengths.（分数：1.00）填空项1:__________________ （正确答案：D）解析：(4).Your corporate image will be damaged if you fail to do it.（分数：1.00）填空项1:__________________ （正确答案：E）解析：(5).You have a couple of ways to get it.（分数：1.00）填空项1:__________________ （正确答案：A）解析：(6).You must either keep your word or clarify the situation.（分数：1.00）填空项1:__________________ （正确答案：E）解析：(7).It is essential to make these things clear to the party involved.（分数：1.00）填空项1:__________________ （正确答案：B）解析：(8).You are supposed to be considerate so as to let your customers have a choice.（分数：1.00）填空项1:__________________ （正确答案：C）解析：三、PART TWO(总题数：1，分数：6.00)Successful E-mail NegotiationGiven that you are involved in a negotiation that must proceed via information technology, how can you best achieve your goals? The following prescriptions are important. Most people overestimate the ability of other people to make sense out of what they mean. People have a hard enough time deciphering our messages in face-to-face interactions; accuracy decreases dramatically in e-mail exchanges. Many people assume that longer means clearer. It does not. People have a slant attention span and often dislike long e-mail messages, or perhaps even stop reading them if they began to fall off of the screen. Must people are capable of only retaining seven, plus-or-minus two, ideas in their head at any one 6rae. As a general rule of thumb, most e- mail messages should fit on a single screen. Screen loading, or the tendency to write very long message can lead to annoyance on the part of the recipient, especially if be or she is busy. Negotiations are more productive when the parties exchange a greater number of shorter e-mails, rather than fewer, but longer e-malls. (9) This also builds reciprocity in exchange.The asynchronous nature of e-mail provides people with the dubious luxury of not having to immediately receive of respond to e-mail messages. However, the sender of e-mail messages often expects a timely response. Not responding to e-mail may be perceived as rejection and disinterest. Further, newer forms of software allow senders to ascertain whether the recipient has read their e-mail. Failure to provide a timely response to e-mall is akin to giving the "silent treatment" to someone. (10) .Meta-communication is communication about communication. This boils down to people talking about how they should communicate. (11) In any electronic communication, it is important to let team members know how often you check your e-mail, whether you or someone else reads and responds to your e-mail, and whether you forward your e-mail to others.Flaming refers to the insults, criticisms, and character assassinations that people hurl over e-mail. Flaming remarks make fun of grammar, include labeling and accusations, character attack, backhanded compliments, and blunt statements. (12) . In contrast, face-to-face groups havemechanisms and norms, such as conformity pressure, that largely prevent flaming. People react to each other with less politeness, empathy or inhibition if they cannot sense the other's social presence. (13) .There is more uncertainty, doubt, and ambiguity in electronic mail exchanges. (14) .As a consequence, people become frustrated and seek to control the exchange by issuing threats, e.g. "I am not going to read my e-mail again". Along lines, do nut chastise or deliver negative feedback via e-mail; face-to-face or telephone communication is more appropriate.A Such and other negative interpersonal behaviors often stem from feelings of isolation.B This stems from the asynchronous nature of communication.C Increasing the rate of e-mail exchange prevents misunderstanding because misperceptions can be quickly rectified.D This will result in the failure of communication.E Suspicion and hostility increase as the communication between parties diminishes.F Negotiators are much more likely to issue threats when communicating via information technology.G Most people overestimate the ability of other people to make sense out of what they mean.H This is of critical importance in electronic interaction because the norms of mm taking and conversation are not clear.（分数：6.00）填空项1:__________________ （正确答案：C）解析：填空项1:__________________ （正确答案：E）解析：填空项1:__________________ （正确答案：H）解析：填空项1:__________________ （正确答案：A）解析：填空项1:__________________ （正确答案：F）解析：填空项1:__________________ （正确答案：B）解析：四、PART THREE(总题数：1，分数：6.00)In business, if not politics, the world has quietened down a bit: the number of spectacular bankruptcies, indictments, scandals, and implosions is not as high as it was in 2001 and 2002. Although executives still have to face a global slowdown, the uncertain effects of the war in Iraq, and the still fresh confusion over SARS, they might now be excused a deep breath and a look at aspects of their businesses that may have been neglected in the scramble to stay on top of new accounting laws and restated earnings.One area to start catching up on is knowledge. This is tree both personally, as executives work out whether or not they are staying on top of internal or external developments, but also at the level of companies. A survey of knowledge management, "Knowledge Unplugged", published in 2001 by McKinsey, found that the best-performing companies were far more likely than theworst-performing ones to use creative techniques for acquiring, processing and distributing knowledge — everything from emphasizing teamwork in product development to holding "idea contests" and laying to avoid boring daily routines.But creating an atmosphere in which knowledge can be shared can be almost as challenging as obtaining it in the first place. This is the potential prisoner's dilemma of knowledge: the more valued it becomes, the less incentive employees have to share it with one another, at the risk of losing the competitive advantage of what they know —or, worse, seeing another profit at theirexpense. This proves to be even more true at the company level. While firms might mm to external partners m enhance their knowledge base, the sharing will be incomplete without mutual trust. Since "knowledge" is such a vague term, it helps to have specific goals in mind when looking to gain more of it. Are you looking for information about your company, or industry in particular? Despite the general slowdown in executive education, there are still a number of courses devoted specifically to helping managers in given industries —technology, for example, or health care. Are you more concerned with acquiring more knowledge, or putting it to better use? Do you need to move quickly, or is this a subject that needs to be explored in greater depth?And bear in mind that styles of learning vary. Some people will profit most from informal networking; some enjoy learning in a classroom; others will be able to take advantage of the company intranet. Be flexible in the pursuit of knowledge; it is better to set performance targets, concentrate on meeting them, and allow individuals and their teams to explore their own solutions. Sometimes the best way to generate knowledge is simply a bit of brainstorming.The edition of Executive Education Outlook looks at the options available to executives in gaining knowledge, and enhancing what they already have. It includes a look at the state of distance learning- neither the revolution the hype claimed it would be in the late 1990s, nor completely dismissable — as a possible conduit of knowledge, the best place to go for new programmes in knowledge management, and a consideration of the demand for the best sources of knowledge: business-school academics. Concentrating on knowledge now may be the best way to be prepared for the next challenges facing the business world.（分数：6.00）(1).According to the writer, why have executives possibly overlooked their businesses?（分数：1.00）A.SARS confuses them.B.Global economy is poor.C.Profit targets appear to be more important for them. √D.There are too many bankruptcies and scandals to deal wit解析：(2).What reason is given by McKinsey for the success of best-performing companies?（分数：1.00）A.Their executives had a wide knowledge of the industry.B.They could make better use of techniques.C.They were more efficient in managing the company.D.They were good at knowledge management. √解析：(3).The writer indicates that knowledge sharing between two firms can be more difficult because （分数：1.00）A.the firm fears that the other may get more benefits. √B.their employees do not like to do that.C.they do not trust each other.D.both want to keep it to themselves.解析：(4).What plays an important part when managers want to obtain more knowledge?（分数：1.00）A.The course they are attending.B.Their purpose. √C.Their position in the company.D.The industry they are in.解析：(5).What does the writer say about the way to acquire knowledge?（分数：1.00）A.Critical thinking is the best way.B.It is important to make changes when necessary.C.It is better to gain on the internet.D.Each person has his own preferable way. √解析：(6).The purpose of the last paragraph is to（分数：1.00）A.announce new programs in knowledge management.B.give some advice about knowledge management.C.introduce a book concerning knowledge management. √D.suggest the best place to study knowledge management.解析：五、PART FOUR(总题数：1，分数：10.00)The Newbies Will Set the paceEight Eastern European countries more Malta and Cyprus are posting better economic growth numbers than the euro zone. The trend is likely to persist and may push current members to make much-needed reforms.One reason the accession countries are expected to grow (21) faster than the euro zone this year is productivity growth. After (22) to wage differentials, workers in the accession countries are up to twice as productive as euro zone employees. The rapid productivity gains (23) for greater profits and real wage advancements, (24) ingredients to spurring demand.Euro zone workers are more (25) on an absolute basis. Industrial productivity growth for the thee largest entrants — Poland, Hungary, and the Czech Republic — will be 9.5% this year, vs.2.8% for the euro zone. A big reason for the gap is a strong inflow of foreign direct investment. Foreign companies that overhaul or build plants are (26) in better technology. (27) , the newest members have lower corporate tax rates than the euro zone. Their entry into the EU and their more attractive business environment should (28) in even greater levels of FDI to these countries. That should bring further gains in productivity. The virtuous cycle that the new entrants appear to be building will add pressure on established members to reform their labor markets, tax codes, and social benefits programs, such as pensions. The (29) euro zone is establishing a dynamic setting in which the accession countries have secured initial advantages. But the established members have a long way to go to (30) on productivity growth.（分数：10.00）A.lessB.moreC.greatD.far √解析：A.regulatingB.adjusting √C.revisingD.reconciling解析：A.assentB.consentC.allow √D.permit解析：A.essentialB.majorC.primaryD.key √解析：A.efficient √B.efficaciousC.effectiveD.effectual解析：A.takingB.bringing √C.gettingD.introducing解析：A.As wellB.AccordingC.In addition √D.Also解析：A.draw √B.attractC.absorbD.recruit解析：A.developedB.extendedC.broadenedD.expanded √解析：A.make upB.jump upC.catch up √D.count up解析：六、PART FIVE(总题数：1，分数：10.00)Fooled by FlatteryBeing swept along by their followers isn't the only form of influence that leaders need to be wary of. Sometimes, follower influence takes the subtler and gentler form of ingratiation. Must people learn very early in life that a good way to get people to like you (31) to show that you like them. Flattery, favors, and frequent compliments all tend to win people (32) Leaders, naturally, like those who like them and are more apt to let those they are fond of influence them. For their part, followers think that (33) on the boss's good side gives them some measure of job security. Indeed, a recent study indicated (34) successful ingratiators gained a 5% edge over other employees in performance evaluations. This kind of margin by (35) won't get someone ahead, but in a competitive market, it might (36) tip the scale toward one of two people up for a promotion. Everyone loves a sincere compliment, but those who already think highly (37) themselves are most susceptible to flattery's charms. Gratuitous ingratiation can create a subtle shift in a leader's attitude toward power. Instead of viewing power as (38) to be used in the service of the organization, clients, and stakeholders, the leader treats it as a tool to further personalinterests, sometimes at the expense of others in and outside the organization. (39) happens as a leader starts to truly believe his press and comes to feel more entitled (40) privileges than others.（分数：10.00）填空项1:__________________ （正确答案：IS）解析：填空项1:__________________ （正确答案：OVER）解析：填空项1:__________________ （正确答案：BEING）解析：填空项1:__________________ （正确答案：THAT）解析：填空项1:__________________ （正确答案：ITSELF）解析：填空项1:__________________ （正确答案：WELL）解析：填空项1:__________________ （正确答案：OF）解析：填空项1:__________________ （正确答案：SOMETHING）解析：填空项1:__________________ （正确答案：THIS）解析：填空项1:__________________ （正确答案：TO）解析：七、PART SIX(总题数：1，分数：12.00)INTERNET LAW 2004 SYMPOSIUMAmong the fastest-growing elements in business competition are digitalcommerce and is using the Internet to deepen relationships with customers,41 suppliers and distributors. But there is no much more uncertain, rapidly42 changing environment other than Internet law, which is still in its infancy around43 the world. If you're a decision maker pioneering at your organization's online the44 commitment, you need to know about what you can do and what you can't do at45 the intersection where Internet technology, markets and the law will meet.46 Attend Internet Law 2004 and, in three information-packed days, to receive an47 up-to-the-minute education in cyberlaw and how it applies to your efforts to give48 your organization the most competitive edge. The Internet is revolutionizing49 your company and your career. Join in fellow executives from business50 technology, government, law, public policy, higher education and journalism in51 this intensive learning environment. The Berkman Center for Internet &Society's52 Internet Law conferences are quickly becoming must-attend events for these executives in business and technology. Find out more today.（分数：12.00）填空项1:__________________ （正确答案：MUCH）解析：填空项1:__________________ （正确答案：OTHER）解析：填空项1:__________________ （正确答案：AT）解析：填空项1:__________________ （正确答案：ABOUT）解析：填空项1:__________________ （正确答案：WILL）解析：填空项1:__________________ （正确答案：TO）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：IN）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：THESE）解析：八、WRITING(总题数：0，分数：0.00)九、PART ONE(总题数：1，分数：2.00)1.Question 1·The paired bar charts below show the results of a survey carried out among a group of males and females between the age of 25 and 35 on their monthly expense by use.·Using t he information from the graph, write a short report describing and comparing the monthly expense by use of males and females.·Write 120-140 words on the separate paper provided.（分数：2.00）__________________________________________________________________________________________ 正确答案：(The paired bar chart reveals monthly expense spent by a group of males and females between the age of 25 and' 35 on food, clothing, housing, books, entertainment and others. From the chart, we can see that both males and females spent two-thirds or more of their total expense on food, clothing and housing. Of these three items, food was the biggest expense for males, 30% of the total. expense; clothing and housing cost them the equal amount of money, 20%. In contrast, food only occupied 25% of females' total expense; their biggest expense was clothing, absorbing 36% of their money. Like males, females spent 20% of their money in housing. Compared with these three items both males .and females spent merely a small percentage on books and entertainment, making up 24% and 15% respectively. (135 words))解析：十、PART TWO(总题数：3，分数：6.00)2.Question 2·You work in the Customer Service Department of Swifter Express Delivery Co. Recently, your customers are making constant complaints about your service. Your Manager has asked you to write a report to find out what problems are.·Write a report to your Manager, including the following information:·telling what your customers complain about·stating the problems you have found·recommending remedy ways to rectify the situation.（分数：2.00）__________________________________________________________________________________________ 正确答案：(略)解析：3.Question 3·As the Personnel Director of the company you work for, you are planning a short-term business English training course for your staff and have decided to write a letter to Pacific Business English Training Centre.·Write your letter to Pacific Business English Training Centre, including the following information:·why you want to arrange such a training course·how you expect the course to be conducted·what your expectations are·which kind of assessment you need.（分数：2.00）__________________________________________________________________________________________ 正确答案：(Dear Sir or Madam,We write to introduce ourselves as an auto parts factory jointly invested by China and Australia. At present we are very much interested in a short-term business English training course for our staff, especially the management, since we have to communicate a lot in English both internally and externally. Most of our management, however, are good only at reading but are weak at speaking, listening and writing. We want the course to be conducted at our factory for five months from August to December, ten teaching periods a week.After this training course, they should be able to a) understand everyday English conversation at the speed of 100 - 120 words per minute; b) express themselves orally explicitly with possibly minor grammatical errors when they are placed in their work place; c) understand work-related both internal and external communication at the reading speed of 80 - 100 words per minute; d) write business-related internal and external communication at the speed of around 300 words per hour. The emphasis should be not only on the accurate reporting of facts, but als0 register, cohesion and the range of structures and language used.At the end of the course a simulated test is to be given in the above four aspects. Then we will consider if it is necessary to arrange more business training courses for more staff of our factory. We shall appreciate it if you will let us know your opinions on our proposal soon.Yours sincerely, (246 words))解析：4.Question 4·The Board thinks the travel costs of the company are too high. The Directors have asked you to write a proposal working out a way to reduce travel costs. Write your proposal, including the following information:·a brief description of the current situation of excessive travel costs·your idea for a new way to reduce travel costs·the likely benefits of the new way·any possible disadvantages of the new way.（分数：2.00）__________________________________________________________________________________________ 正确答案：(略)解析：十一、LISTENING(总题数：0，分数：0.00)十二、PART OEN(总题数：1，分数：12.00)THE NEW SERVICES OF AIRLINE TRAVELPremium Class at Lower Prices1. Alaska Air and America West have revised ______.2. Air Trans is eliminating ______.3. It will soon be flying the ______ with Boeing 717s.4. Best bet: check with travel agent to ask about premium-class ______.More Long-haul Nonstop Service5. International carriers are launching a raft of ______ between US and other world countries.6. Flying time between California and Singapore is cut up to ______ off.7. Singapore Airlines has crafted in-flight service to accommodate the ______.8. Emirates has equipped its ______ jets with three cabins.9. It has also offered first-class passengers ______ with closing doors.10. Qantas will launch nonstop service between ______ and Brisbane.The Rise of Online Check-in11. Internet check-in and ______ boarding passes.12. Checking-in on the Web means reducing airport ______ and avoiding crashing.THE NEW SERVICES OF AIRLINE TRAVELPremium Class at Lower Prices1. Alaska Air and America West have revised ______.2. Air Trans is eliminating ______.3. It will soon be flying the ______ with Boeing 717s.4. Best bet: check with travel agent to ask about premium-class ______.More Long-haul Nonstop Service5. International carriers are launching a raft of ______ between US and other world countries.6. Flying time between California and Singapore is cut up to ______ off.7. Singapore Airlines has crafted in-flight service to accommodate the ______.8. Emirates has equipped its ______ jets with three cabins.9. It has also offered first-class passengers ______ with closing doors.10. Qantas will launch nonstop service between ______ and Brisbane.The Rise of Online Check-in11. Internet check-in and ______ boarding passes.12. Checking-in on the Web means reducing airport ______ and avoiding crashing.（分数：12.00）填空项1:__________________ （正确答案：FARE STRUCTURE）解析：[听力原文]1-12Good morning, everyone. Today, I'd like to talk about a new model of corporate business travel by air. Let's first look at premium class at lower prices. Two airlines, Alaska Air and America West, have drastically revised their fare structure which means greater availability offirst-class seats at sharply reduced prices. Another carrier, AirTran, is eliminating its commuter-jet operation and will soon be flying the regional routes with Boeing 717s equipped withAirTran's spacious, business-class service. And a fourth, all-coach ATA Airlines, is equipping its entire fleet of jets with business-class cabins.Domestic premium-class travel is enjoying a substantial rebound this year. However, there is no simple, surefire way to find low-priced first-class service or business-class seats. Your best bet is to check with your travel agent or corporate travel adviser and ask if there is a reasonably priced premium-class option on your next flight. You'll be surprised to learn that a seat up front now often costs less than a trip in coach.Next is more long-haul nonstop service. While the rest of the airline industry struggles to regain its financial equilibrium, one segment of travel is undoubtedly entering its golden age. Thanks to a new wave of long-haul jets such as the Airbus A340-500, international carders are launching a raft of non-stop flights between the United States and distant global outposts of world commerce. The long-haul parade began in February when Singapore Airlines began flying nonstop between Los Angeles and Singapore. The 18.5-hour flight, the world's longest nonstop, cuts up to 3 hours off the previous connecting flying time between California and Singapore. To accommodate the very long flying time, Singapore Airlines has crafted its in-flight service accordingly. The A340-500s on the route feature just 64 seats in Singapore's sybaritic Raffles business class and only 117 seats in the airline's upgraded coach cabin. Each cabin also has its own in-flight lounge where passengers can meet, mingle, relax and wile away the flying time.Another breakthrough in long-haul travel comes from Emirates, which later this year will launch nonstop flights from New York and San Francisco to its hub in Dubai. Emirates, the flag carrier of the United Arab Emirates and one of the world's most respected air-lines, has equipped its A340-500 jets with three cabins. Most notable is the airline's first-class service, which will offer passengers private rooms with closing doors. Each room will offer a plush seat that turns into a roomy, flat bed, extensive in-flight entertainment options, ample storage areas and a button to summon in-flight room service. Other notable new long-haul routes are debuting this year: Cathay Pacific's nonstop flights between New York's Kennedy airport and its Hong Kong hub; Qantas' nonstop service between Los Angeles and Brisbane; and Air New Zealand's launch of flights between San Francisco and Auckland.As stringent security measures clog up airport ticket counters and check-in desks, major U. S. airlines have responded with what could be the ultimate post-9. 11 amenities: Internet check-in and print-them-yourself boarding passes.The systems allow travelers to check in electronically for a flight via the airline's Website as much as 24 hours before a flight's scheduled departure. After checking in, travelers can then print out their own boarding passes right off the Web. Accomplishing these two routine tasks on the Internet means that travelers can reduce their airport waiting time and avoid the crash of passengers at airline ticket counters and check-in kiosks.填空项1:__________________ （正确答案：COMMUTER-JET OPERATION）解析：填空项1:__________________ （正确答案：REGIONAL ROUTES）解析：填空项1:__________________ （正确答案：OPTION）解析：填空项1:__________________ （正确答案：NON-STOP FLIGHTS）解析：填空项1:__________________ （正确答案：3/THREE HOURS）解析：填空项1:__________________ （正确答案：LONG FLYING TIME）解析：填空项1:__________________ （正确答案：A340-500）。
剑桥商务英语高级-124
剑桥商务英语高级-124(总分：102.00，做题时间：90分钟)一、Exercise 1(总题数：0，分数：0.00)二、Group A(总题数：1，分数：30.00)产地检验证书兽医检验证书价值检验证书品质检验证书数量检验证书验残检验证书消毒检验证书重量检验证书卫生检验证书验舱检验证书（分数：30.00）(1).Inspection Certificate of Value（分数：3.00）填空项1:__________________ （正确答案：价值检验证书）解析：(2).Inspection Certificate on Damaged Cargo（分数：3.00）填空项1:__________________ （正确答案：验残检验证书）解析：(3).Inspection Certificate on Tank/Hold（分数：3.00）填空项1:__________________ （正确答案：验舱检验证书）解析：(4).Inspection Certificate of Quality（分数：3.00）填空项1:__________________ （正确答案：品质检验证书）解析：(5).Inspection Certificate of Weight（分数：3.00）填空项1:__________________ （正确答案：重量检验证书）解析：(6).Inspection Certificate of Quantity（分数：3.00）填空项1:__________________ （正确答案：数量检验证书）解析：(7).Inspection Certificate of Health（分数：3.00）填空项1:__________________ （正确答案：卫生检验证书）解析：(8).Veterinary Inspection Certificate（分数：3.00）填空项1:__________________ （正确答案：兽医检验证书）解析：(9).Disinfection Inspection Certificate（分数：3.00）填空项1:__________________ （正确答案：消毒检验证书）解析：(10).Inspection Certificate of Origin（分数：3.00）填空项1:__________________ （正确答案：产地检验证书）解析：三、Group B(总题数：1，分数：24.00)银行保函货载衡量宣誓衡量人公证鉴定人还款保证书不可转让信用证投标保证书书面声明循环信用证履约保证书可过户信用证可转让信用证（分数：24.00）(1).On Cargo Weight & Measurement（分数：2.00）填空项1:__________________ （正确答案：货载衡量）解析：(2).Authentic Surveyor（分数：2.00）填空项1:__________________ （正确答案：公证鉴定人）解析：(3).Sworn Measurer（分数：2.00）填空项1:__________________ （正确答案：宣誓衡量人）解析：(4).Written Statement（分数：2.00）填空项1:__________________ （正确答案：书面声明）解析：(5).Transferable Credit（分数：2.00）填空项1:__________________ （正确答案：可转让信用证）解析：(6).Assignable Credit（分数：2.00）填空项1:__________________ （正确答案：可过户信用证）解析：(7).Non-transferable Credit（分数：2.00）填空项1:__________________ （正确答案：不可转让信用证）解析：(8).Revolving Credit（分数：2.00）填空项1:__________________ （正确答案：循环信用证）解析：(9).Banker's Letter of Guarantee (L/G)（分数：2.00）填空项1:__________________ （正确答案：银行保函）解析：(10).Tender Guarantee（分数：2.00）填空项1:__________________ （正确答案：投标保证书）解析：(11).Performance Guarantee（分数：2.00）填空项1:__________________ （正确答案：履约保证书）解析：(12).Repayment Guarantee（分数：2.00）填空项1:__________________ （正确答案：还款保证书）解析：四、Group C(总题数：1，分数：24.00)对背信用证承兑信用证备用信用证履约信用证限制议付信用证付款信用证对开信用证担保信用证商业票据信用自由议付信用证公开议付信用证议付信用证（分数：24.00）(1).Stand-by L/C（分数：2.00）填空项1:__________________ （正确答案：备用信用证）解析：(2).Commercial Paper L/C（分数：2.00）填空项1:__________________ （正确答案：商业票据信用证）解析：(3).Guarantee L/C（分数：2.00）填空项1:__________________ （正确答案：担保信用证）解析：(4).Performance L/C（分数：2.00）填空项1:__________________ （正确答案：履约信用证）解析：(5).Negotiation Credit（分数：2.00）填空项1:__________________ （正确答案：议付信用证）解析：(6).Restricted Negotiation Credit（分数：2.00）填空项1:__________________ （正确答案：限制议付信用证）解析：(7).Open Negotiation Credit（分数：2.00）填空项1:__________________ （正确答案：公开议付信用证）解析：(8).Freely Negotiation Credit（分数：2.00）填空项1:__________________ （正确答案：自由议付信用证）解析：(9).Payment Credit（分数：2.00）填空项1:__________________ （正确答案：付款信用证）解析：(10).Acceptance Credit（分数：2.00）填空项1:__________________ （正确答案：承兑信用证）解析：(11).Reciprocal Credit（分数：2.00）填空项1:__________________ （正确答案：对开信用证）解析：(12).Back to Back L/C（分数：2.00）填空项1:__________________ （正确答案：对背信用证）解析：五、Group D(总题数：1，分数：24.00)不可撤销信用证光票信用证即期信用证买方远期信用证不保兑信用证远期信用证预支信用证延期付款信用证红条款信用证保兑信用证跟单信用证可撤销信用证（分数：24.00）(1).Anticipatory L/C（分数：2.00）填空项1:__________________ （正确答案：预支信用证）解析：(2).Red Clause L/C（分数：2.00）填空项1:__________________ （正确答案：红条款信用证）解析：(3).Documentary Credit（分数：2.00）填空项1:__________________ （正确答案：跟单信用证）解析：(4).Clean Credit（分数：2.00）填空项1:__________________ （正确答案：光票信用证）解析：(5).Irrevocable L/C（分数：2.00）填空项1:__________________ （正确答案：不可撤销信用证）解析：(6).Revocable L/C（分数：2.00）填空项1:__________________ （正确答案：可撤销信用证）解析：(7).Confirmed L/C（分数：2.00）填空项1:__________________ （正确答案：保兑信用证）解析：(8).Unconfirmed L/C（分数：2.00）填空项1:__________________ （正确答案：不保兑信用证）解析：(9).Sight Credit（分数：2.00）填空项1:__________________ （正确答案：即期信用证）解析：(10).Usance L/C（分数：2.00）填空项1:__________________ （正确答案：远期信用证）解析：(11).Deferred Payment Credit（分数：2.00）填空项1:__________________ （正确答案：延期付款信用证）解析：(12).Buyer's Usance L/C（分数：2.00）填空项1:__________________ （正确答案：买方远期信用证）解析：。
剑桥商务英语高级-111
剑桥商务英语高级-111(总分：100.00，做题时间：90分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00)AE-GAMESJohn and Stephanie both wanted a complete career change. Selling children's games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.BSUREKSue and Derek's plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.CWONDERWEBTwo senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users' needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.DSUPERGIFTSMichael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.EABBIE'SThe first phases of the company's growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company's total marketing vision will be the key to success.（分数：8.00）(1).These people have not paid themselves out of their company's income so far.（分数：1.00）填空项1:__________________ （正确答案：E）解析：(2).These people had knowledge which they wanted to exploit in a different type of company.（分数：1.00）填空项1:__________________ （正确答案：C）解析：(3).These people's initial efforts to obtain start-up funding were unsuccessful.（分数：1.00）填空项1:__________________ （正确答案：A）解析：(4).These people have developed a very effective process for handling sales.（分数：1.00）填空项1:__________________ （正确答案：D）解析：(5).These people devised a mixed media approach to advertising.（分数：1.00）填空项1:__________________ （正确答案：B）解析：(6).These people felt that they could improve companies' focus on customers.（分数：1.00）填空项1:__________________ （正确答案：C）解析：(7).These people intend to make their marketing more cost-effective.（分数：1.00）填空项1:__________________ （正确答案：E）解析：(8).These people are targeting a relatively small number of discerning clients.（分数：1.00）填空项1:__________________ （正确答案：D）解析：三、PART TWO(总题数：1，分数：6.00)Shoppers wary of 'premium' goodsOne of the marketing industry's favourite terms is 'premium' - usually taken to mean 'luxury' or 'top quality'. The ideal is to create a premium car, wristwatch or perfume - something that appears to transcend the ordinary. When they succeed, marketers are able to charge high prices for the resulting product.However, manufacturers should take note of a recent survey of shoppers' attitudes to so-called premium goods. (9) In fact, the tag seems to have become devalued by overuse.Consumers of all socio-economic backgrounds are very keen to buy the best - but not all product categories lend themselves to a premium status. 'Premium' can be used in any category where image is paramount, and that includes cars, toiletries, clothes and electronics. (10) Banking and insurance are typical of this second group.More than 70 per cent of consumers interviewed in the survey said that a premium tag on everyday items such as coffee or soap is an excuse to charge extra for products that don't always have extra benefits. (11) The prevalence of such a suspicious attitude makes life hard for the marketers. While the word 'luxury' had a clear and definable meaning among respondents - most related it to cars - 'premium' was found to be harder to define. Oddly, the only category apart from cars where 'premium' was understood to mean something specific was bread. (12) Several respondents said they would never pay much for a standard sliced loaf but on special occasions would happily pay double for something that qualifies as a treat.Packaging was found to be an important factor in charging extra for premium products, with sophisticated design enabling toiletries, electronics or food items to sell for far more. Shoppersare willing to pay extra for something that has had thought put into its outward appearance. (13) Yet the knowledge has no impact on their choice.The profit margin on premium-priced toiletries and beauty items can be as much as 300--400 per cent - and in excess of 500 per cent for hi-fi and other electronic goods. (14) In a crowded marketplace such as cars or mobiles, it's far more difficult to achieve this transformation than you might think.A The term is less effective, however, in areas where style and fashion play a smaller role.B The product hidden behind this attractive exterior may be exactly the same as an item selling for half the price, and shoppers may be quite aware of this.C The results suggest that the term 'premium' means very little to consumers.D A fifth of them went further, and dismissed the very word as simply a way of loading prices.E It follows that price and utility are not the only factors in play when it comes to purchasing decisions.F With such an incentive, the challenge for marketers is to find the triggers that can turn an ordinary product into something consumers will accept as premium.G The survey found that consumers were prepared to pay top prices for speciality items, just as long as prices for everyday products remained low.H When they succeed, marketers are able to charge high prices for the resulting product.（分数：6.00）填空项1:__________________ （正确答案：C）解析：填空项1:__________________ （正确答案：A）解析：填空项1:__________________ （正确答案：D）解析：填空项1:__________________ （正确答案：G）解析：填空项1:__________________ （正确答案：B）解析：填空项1:__________________ （正确答案：F）解析：四、PART THREE(总题数：1，分数：6.00)Bruce Petter has not always been an executive. He started his career pumping petrol at a filling station, as he explains: 'After I left the army, my friend's father, who was Managing Director of a petrol company, recommended that I go into the oil industry. My great- uncle was running our own family petrol company, and I learnt the ropes at a petrol station. I subsequently married the daughter of the Marketing Director but this did not make for the happiest of scenarios. Depending on which side of the family they came from, my relatives thought I should support either my great-uncle or my farther-in-law, so I decided the time had come for me to leave the warring factions to fight it out among themselves and move on.'He became founding Director of the Petrol Retailers Association. But after a few years he decided, 'I was getting to the stage where I wanted to move on again, so when I heard about the Management Consultants Association (MCA) post, I applied.'He was aware that the selection process for the head of any trade association would, by definition, be protracted because of the difficulty of getting very busy people with mainstream business interests together. The association had 30 member companies at the time, representing a large proportion of the best-known names in the sector, and 'they all wanted to have a look at this individual who had applied to represent their interests, so I saw an awful lot of the membership'.His principal area of expertise, he feels, is in running a trade association and the briefing that he has been handed suggests that this will be of prime value. 'If you were to ask me if I was ever going to be an expert management consultant, the answer would be no. But I am, I hope, able to articulate their views, to push through policies they want to see in operation and to improve their image. I hope to make management consultancy a powerful voice in government and industry.'The President of the MCA confirms what landed Petter the job. 'We saw a lot of people, but there were three things in particular that impressed us about Brace. His experience of running a trade association was key and it seemed to us that he had a good understanding of how to relate to and inspire a membership made up of very busy partners, often in very large but also some considerably smaller firms. We are also aware that management consultancy is not always portrayed in a favourable light and he has done quite a bit of work on public image and has some very positive views in this area.'So, Mr Petter has taken over from retiring Director Brian O'Rorke, and a change of mood is now in the air. O'Rorke was at the helm for 13 years and his successor is reticent when it comes to predicting how his own approach will differ. 'Brian did a magnificent job of sustaining the Association, of holding it together through thick and thin.' I detect a 'but' in his voice. But? 'I think if you ask anybody who or what the MCA was under his direction, the temptation would be to say "Brian O'Rorke". 'Petter feels his own style will be very much determined by the objectives of the members: he sees himself as a channel for those aims. 'I don't want the MCA to be perceived as Bruce Petter's empire, but rather the members' empire,' he says. Mr Petter clearly has a difficult task ahead, but many of his staff will welcome a more open, modem style and there's every indication he will be a success.（分数：6.00）(1).What do we learn about Bruce Petter in the first paragraph?（分数：1.00）A.He likes to think of himself as a loyal person.B.He has a negative view of family-run businesses.C.His military background came in useful later in his career.D.An awkward situation influenced the development of his career. √解析：(2).When Petter applied for the post of Director of the MCA, he knew that（分数：1.00）A.a decision was likely to take a long time. √B.not everyone in the Association was interested in him.C.he would have to face intense competition.D.some members would oppose his appointment.解析：(3).What does Petter believe he is able to change?（分数：1.00）A.the views the MCA holds on industryB.the way in which the MCA decides on policyC.how the MCA is perceived by other people √D.the MCA's relations with other trade associations解析：(4).Which of the following does the MCA President mention as a reason for appointing Petter?（分数：1.00）A.his ability to motivate members of an association √B.his experience of working in different tradesC.his broad network of business contactsD.his previous work in management consultancy(5).The writer notices that, when Petter talks about his predecessor, he（分数：1.00）A.expresses some regret for how the Association dealt with him.B.thinks he had been there for too long.C.questions changes he made within the Association.D.indicates he has mixed feelings about his leadership styl √解析：(6).Petter says his aim as Director of the MCA is to（分数：1.00）A.modernise the Association.B.carry out the Association's wishes. √C.set an example of firm leadership to his staff.D.expand the membership of the Association.解析：五、PART FOUR(总题数：1，分数：10.00)Sickness at workSmall firms are counting the cost of sickness among employees. Research estimates that illness cost small businesses in Britain a month and a half in lost (21) last year. A recent (22) of more than 1,000 small and medium enterprises revealed that last year the average small business lost around 42 days through staff phoning in sick, and that this had a serious (23) on 27 per cent of smaller companies.Just over one in ten employees took time off for seven days in a(24) Of these, 9.5 per cent were ill for a week on more than one occasion. In Britain, employees can take sick (25) for up to a week before they have to produce a medical certificate. Owner-managers were far less likely to be off sick than their staff: 3.3 days on average, compared with the 10 days taken by employees.The head of the research team said, 'The most common (26) of absence was minor illness, such as colds or flu, but back strain, fractures and the like (27) for very nearly as much. Of greater (28) is that more that 40 per cent of employers felt that their employees' sickness may not have been genuine.'Employers can do more to protect themselves by drawing up adequate (29) of employment that outline the company's sick pay (30) Enhanced sick pay is then at the employer's discretion.（分数：10.00）A.capacityB.productivity √C.capabilityD.efficiency解析：A.reportB.enquiryC.statementD.survey √解析：A.resultB.consequenceC.impressionD.impact √解析：A.row √C.seriesD.sequence解析：A.leave √B.breakC.timeD.absence解析：A.reasonB.symptomC.cause √D.motive解析：A.contributedB.accounted √C.totalledD.credited解析：A.concern √B.anxietyC.regardD.bother解析：A.detailsB.itemsC.particularsD.terms √解析：A.ideasB.notionsC.policies √D.intentions解析：六、PART FIVE(总题数：1，分数：10.00)Employment with Kinson plcStaff Support Advisers requiredWe are a newly-formed division of Kinson plc, one of the UK's largest quoted companies, and provide business customers (31) solutions that combine leading-edge e-commerce technology and an integrated nationwide customer support network.The formation of this new division has created a number of exciting and challenging roles within the call centres of two (32) our seven sites. We have vacancies (33) Staff Support Advisers. Working closely with the Business Managers, your job will (34) to gear the business up for the challenges ahead by implementing a programme of radical change. When completed, this programme will enable the management team to use our people resources more effectively, and (35) so doing facilitate the implementation of our company's business plan. You will be involved in all aspects of human resources activity, including providing advice and guidance to your business partners and policy development, in (36) to implementing any training and development initiatives the company may launch from time to time.We are looking for talented individuals (37) good generalist grounding has been gained in a customer services or customer-focused environment where your flair and ideas (38) currently being underused. You must be able to influence business decisions from a human resources perspective and create innovative solutions. You should also be a resilient, adaptable team player, as (39) as having a track record of coaching others. In return, an excellent salary and benefits package is (40) often The successful applicant will have the advantage of outstanding opportunities for personal development and advancement.（分数：10.00）填空项1:__________________ （正确答案：WITH）解析：填空项1:__________________ （正确答案：OF）解析：填空项1:__________________ （正确答案：FOR）解析：填空项1:__________________ （正确答案：BE）解析：填空项1:__________________ （正确答案：BY/IN）解析：填空项1:__________________ （正确答案：ADDITION）解析：填空项1:__________________ （正确答案：WHOSE）解析：填空项1:__________________ （正确答案：ARE）解析：填空项1:__________________ （正确答案：WELL）解析：填空项1:__________________ （正确答案：ON）解析：七、PART SIX(总题数：1，分数：12.00)CHIEF EXECUTIVE’S REVIEWThe prime focus for management recently has been the integration into the Group ofDamon Beds. This acquisition is very much greater part of our strategy to grow our41 presence in the UK branded furniture market. We are neither convinced that42 leveraging the proven brand management expertise of which we are proud is the43 optimum route to continued and sustainable growth in shareholder value. Overall,44 sales grew more quickly than 9%, to reach ￡125 million. This represents a small45 increase in market share such as our strategy to build share in growing, added value46 sectors gains momentum. Our established brands had another excellent year with47 volumes and turnover at record levels. While we have increased capacity to cope with48 significantly increased demand, boosted by the return to television advertising in early49 last year. The purpose of the campaign is how to reinforce our position as the UK's50 leading volume bed business by improving brand awareness still further on and, more51 importantly, communicating to consumers regarding the message about the uniqueness52 of the product and yet the benefits and reasons for choosing our beds. Earlyindications show that the campaign is already having the desired effect.（分数：12.00）填空项1:__________________ （正确答案：NEITHER）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：QUICKLY）解析：填空项1:__________________ （正确答案：SUCH）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：WHILE）解析：填空项1:__________________ （正确答案：IN）解析：填空项1:__________________ （正确答案：HOW）解析：填空项1:__________________ （正确答案：ON）解析：填空项1:__________________ （正确答案：REGARDING）解析：填空项1:__________________ （正确答案：YET）解析：八、WRITING(总题数：0，分数：0.00)九、PART ONE(总题数：1，分数：2.00)（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample AREPORTThis pie chart shows the number of employees in each factory in the year 2003. The factory in Bristol has the most employees with a number of 600. The factory in Leeds has 350 employees and finally, London employs 150 employees. Bristol made each quarter most of the profits also if it is slowly going down during the year. The profits in Leeds remain stable except for the 3rd quarter where the profits decreased but not dramatically. The factory in London has the worse profits, but they reached a high in the 2nd quarter. Afterwards the profits remain stable. As a result we can see that more the number of employees in the factory is high, more it will have a positiv impact on the profit.Band 3This is a simplistic answer, but the range of structure and vocabulary is nevertheless adequate for the task and there are minimal errors. The target reader would be informed about the trend in profits.Sample BThis report outlines the development of profits in three plants, in London, Leeds and Bristol, in 2003 and describes the staffing situation in each plant.Bristol, the company's largest factory, employed 600 people and reached profits of ￡12 millionin the first quarter of 2003. The profits declined steadily, dropping to ￡9 million in the last quarter.The factory in Leeds had a workforce of 350 people. This made it the company's second largest plant. Profits remained almost unchanged at ￡8 million. In the third quarter however, they reached a low at ￡7.5 million. The London factory's workforce comprised 150 people. Profits did not vary much and remained just over ￡3 million. Nevertheless, they peaked in the second quarter with earnings exceeding the ￡4 million level.Band 5This is a virtually flawless answer, which fits all the descriptors for a band 5.)解析：十、PART TWO(总题数：3，分数：6.00)2.· This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged. · Write the report for your boss:· out lining what the advertising campaign consisted of· indicating what you feel the strengths and weaknesses of the campaign were· explaining how successful you feel the advertising has been· suggesting ideas for future advertising.（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample CIntroductionThis report sets out to illustrate the strengths and weaknesses of our advertising campaign and recommend the appropriate version for future advertising.FindingsIn order to generate the competitive advantage in today's hyper-competitive globle market, we had successfully engaged a well-known advertising agency who has delivered its job perfectly. As the arrangement of our agency, we have attened an exhibition.They have produced a series of pop advertisement show on television as well as building up a commercial web successfully. There are tremendous benefits have been generated by taking that three action.1. Through attending the well-know exhibition, not only we have increased the awareness of our customer, but also we haved demonstrated our product of new type mobile phone to their best advantages.2. We have successfully built up the image of American myth among our target group - young generation through the vivid television shows our product is already the symbol of dynamic energetic image.3. Our customers have gain a easier access to us by visiting our newly launched web-site through which they can access to our automated order system and again the date they need.On the other hand, the advertising campaign also exist some disadvantages.1. The advertisement on television has narrowed the range of our customers. Not only the robust young generation should be taken account of the advertisement producing but also the dynamic business executives should be involved in our consideration.ConclusionsThe advertising campaign has increased the customers' awareness and generated the sales, foster tremendous potential customers and enhanced our reputation effectively. Most importantly, all of these three ways of advertising have present our product effectively and buit up ourdistinguished image among customers. The weakness also exist in narrowing our target customers. RecommendationWe should renew our contract of with our advertising agency and lure them to enlarge our image among the aggressive businessman and perfect our web advertising by giving our customers more tools to make them magement their relationship with us.Band 2This is an ambitious attempt at the task, particularly in terms of vocabulary. However, it is marred by numerous errors, which obscure communication. This lack of clarity has a negative effect on the reader.Sample DBackground and purpose of the report Our company, Fish-pro Ltd, carried out an advertising campaign in summer 2004 in co- operation with advertising agency RGS Ltd. Aim of this report is to evaluate how succesfully the campaign was carried out and also to asses main points which need to be taken into account when organising summer 2005 campaign.Content of the campaignIn the campaign three different methods were used when the customers were approached. Firstly, the current customers of Fish-pro were contacted by sending them a letter including a catalogue presenting all the new products Fish-pro has available. In, addition the general public was approached by the use of two mass medias: magazines and the radio.Strengths and weaknesses of the campaignThe strength of the campaign was that by using three different methods to approach the current and prospective customers, Fish-pro was able to reach an audience of 100,000 future customers. In addition, according to the survey made withing the current customers after the campaign, Fish-pro strengthened its image as the number one store of proffessional fishing equipment. The weakness of the campaign according to the survey and according to my personal view was that the campaign was very similar to the campaigns that the competitors of Fish-pro have introduced earlier. Therefore it is not certain that Fish-pro is able to increase its market share in the highly competative fishing equipment markets.Future advertising campaignsWhen starting to prepare the summer 2005 campaign I suggest that Fish-pro would carry out a more visible and in certain ways more 'aggressive' campaign compared to the 2004 campaign.Band 4This is a very well-organised answer with fairly natural use of language and a good range of structures. However, the final content point is not well developed and there are a number of errors.)解析：3.· You have seen the following advertisement and you want to enter your organisation for the award.Most Improved Organisation AwardIf your organisation has made improvements in the last year affecting employees and customers, write and tell us about them. The most improved organisation will win a silver cup and money to help pay for a further improvement benefiting staff.· Write your letter to the competition secretary, Michael James:· introducing your organisation and saying what it does· describing improvements your organisation has made in the last year which have affected staff and customers· saying how you would spend the prize money to benefit staff.（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample EGeneva, the 27th November 2004Dear Sir,I am writing regarding the advertisement called 'Most Improved Organisation Award.'I work in a bank in Geneva. We are specialized in private banking.Our organisation made big improvements for handicaped people last year.They rebuilt the building to order to make it accessible to wheelchairs. But they also engaged two deaf and two blind people. Being next to those people several employees asked to learn their language. The bank then organised lessons for braille and sign language.This new experience touched many clients and the building is now accessible for everybody. Furthermore, there is a new positive motivation and atmosphere inside the organisation.If the bank win the price, we will reinvest the money into advertisement for disabled people and we will create a foundation. We would like help people to communicate and to help handicaped people to find interesting jobs. It will be a hard task but a nice one.I hope that you will be touched by the effort made.If you have any requests or need any further information, please do not hesitate to call me.I look forward to hearing from you and remain,Yours faithfully,Franqoise DupontSenior Private BankerBand 3This is a safe, umambitious answer, which fulfils all the criteria for a band 3.Sample FDear Michael James:I've read the information of Most Improved Organisation Award in newspapers and feel it a good opportunity for my organisation. Well, our organisation is not for profit. The aim of my organisation is to help those animals which need help. We treat those lovely animals as our good friends because we think life is also important to those animals although they could not speak. With development of industry, the level of life of us human beings has improved a lot while that to those animals is getting worse and worse. During last year, we have saved about 1,000 kinds of animals. When finding a dying animal, we immediately send it to the animal hospital and then take good care of it. When the animal recovers, we actively get touch with those kind people who are willing to help or animal organisations. After sending those lives to related people or organisations, we leave our telephone number and keep touch with them. As far as we know, 80% of animals we saved have been leading a happy life while the others have died for age.Every member of my organisation is perfect. They are kind and warm-hearted. Through our efforts, more and more people have come to realize that animals also have the same right of living as our human beings.Comparing with those organisations for profit, I don't dare to say how much profit my organisation has reiceived. But I think profit is not the only factor in the award, isn't it?If we are honored enough to gain the award, we'll spend all the award on investment on animal hospitals and animal medical care.I believe that what we are doing is a good deed and we also believe that our organisation is the most improved one!We're waiting for your reply and please contact me on 241989 during business hours. Thank you. Yours,。
剑桥商务英语-高级写作分类模拟题模拟1.doc
1991 1992 1993 1994 1995 1996 1997 】998 1999 2000 2001 Yea r 高级写作分类模拟题模拟1写作题1、 PART ONEQuestion 1• The graphs below show the performance of a European country' s manufacturing and agricultural sectors in terms of exports and imports from 1991 to 2001.• Using the information from the graphs, write a short report describing thegeneral movements in exports, imports and the resulting balance of trade.• Write 120-140 words.Manufacturing Sector 1991-20011991 1992 19»f 1994 1995 1996 1997 1998 1999 2000 2001 Year--- fanporta —ExportsAgricultural Sector 1991-20017 ---------------------------------------------------------------------------- --Imports - — ExportsPART TWOWrite an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words.2、 Question 2• The Managing Director of your company or organization has announced that reports on performance are to be produced by all departments ・ Your Head of Department has asked you to produce the report about your department for the Managing Director.• Write the report for the Managing Director, explaining:• what aspects of your department function most effectively.• which aspect is most in need of improvement.• how this improvement could be achieved.3、 Question 3• You work for an employment agency. The following is part of a letter you have received from a customer:The temporary administrative assistant you sent us was totally unacceptable . I certainly will not be using your agency again when I need temporary staff .• Write a letter to the customer:• apologizing for having sent the unsatisfactory temporary worker.•giving reasons for what happened.•explaining why what happened was exceptional.•offering some sort of compensation to the customer.4、Question 4•Your Managing Director has decided that the company's website should be improved and has asked you to consider ways of going about this.•Write a proposal for the Managing Director:•summarising the strengths and weaknesses of the current website.•suggesting new services and information to be provided through the website.•explaining the benefits the improvements would bring.答案：写作题1、This report describes the movements of the balance of trade between 1991 and2001, for a particular country, concerning manufacturing and agriculture .ManufacturingImports increased constantly during this period. The figure shows a rise of $ 4bn within the whole period and no fluctuations are to be remarked.Exports rose f romnearly $3bn in 1991 to approximately $7bn in2001, suffering minor fluctuations all the way through. In general, the balance of trade remained slightly positive through the period considered.AgTicultureImports increased slightly, ending the period around $lbn over their starting level. They suffered a temporary fall between 1992 and 1994, followed by a steady recovery.After peaking at around $2.5bn in 1999, imports fell slightly to their final value.Exports figure shows the same performance although at level $4bn higher than imports.Consequently, the balance of trade remained markedly positive throughout the period. ［解析］该篇较好地完成了写作任务，并且能够涵盖题目要求的全部内容。
剑桥商务英语考试真题第二版高级
剑桥商务英语考试真题第二版高级全文共6篇示例，供读者参考篇1The Cambridge Business ThingyHey guys! It's me again, your favorite elementary school kid who loves talking about boring business stuff. Today I want to tell you all about this crazy exam called the Cambridge Business English Certificate Higher that I had to take recently. I know, I know, it sounds really dull and grown-up, but just hear me out!So this exam is supposed to test how good you are at using English for work and business situations. Apparently, there are a bunch of big companies out there that want to make sure their employees can communicate properly and not mess everything up with bad English. Can you imagine - one tiny mix-up, and the next thing you know, they've ordered 10,000 porta-potties instead of 10,000 computers! Total disaster.Anyway, the exam has four main parts that you have to get through. The first one is listening, where they play all these recordings of people talking about business-y topics like supply chains, marketing strategies, you know, the real riveting stuff.And you have to answer multiple choice questions showing you understood what was said. I've got to be honest, trying to pay attention when some monotone British guy is droning on about profit margins for an hour is...well, let's just say it's a true test of willpower.Next up is the reading section, which is basically the same deal, except this time you're reading passages about corporate team building retreats and dealing with difficult clients instead of listening to them. Why anyone would want to read that for fun is beyond me, but I guess that's just how some people get their kicks. Give me a nice comic book any day!The writing part is where things got a bit more interesting for me. You have to write two business documents, like reports, proposals, marketing materials - that kind of thing. Finally, a chance to exercise some creativity! Although they did have pretty strict guidelines on formatting, style, even what specific information had to be included. It was like "Here's your chance to be creative...but only if you follow these 47 rules to the letter." Um, okay?But by far the hardest component was speaking. I had to have an actual conversation with an examiner about different business topics and scenarios they gave me. Picture this: A10-year-old kid trying to discuss corporate social responsibility and ethical supply chain management with a straight face. I'm pretty sure the examiner was stifling laughter the whole time. Hey, at least I got some practice at bullshitting my way through things I don't fully understand - a crucial life skill!At the end of the day though, I guess the Cambridge BEC Higher does serve a legitimate purpose in today's global business world. Being able to communicate clearly and effectively in English is pretty crucial when you're dealing with clients, colleagues or suppliers from all over the world. And having a certification that proves your skills can be really valuable.Plus, tackling an advanced English exam like this was definitely a growing experience for me, even if the subject matter wasn't exactly riveting kid's stuff. I had to step up my game in terms of vocabulary, comprehension, speaking fluency and all that jazz. Kinda like exercise for my brain muscles.So while it was a bit of a slog at times, I'm still glad I went through the process of prepping for and taking the Cambridge BEC Higher exam. I mean, how many other fifth graders can say they're certified in business English at a high level? That's some serious cred to pull out at the lunch table.Who knows, maybe this will open some doors for me in the corporate world after I finish elementary school. But for now, I'm just happy to have that certificate safely added to my collection, right next to my Webelos Badge and my Participation Trophy from the Spring Arts & Crafts Fair. Arguably even more valuable, am I right?篇2My Big Adventure with the Cambridge Business English TestHi friends! My name is Timmy and I'm 10 years old. I just had the coolest experience taking a really big English test called the Cambridge Business English Certificate Higher exam. I know what you're thinking - business English for a kid? That sounds super boring! But actually, it was a really fun challenge. Let me tell you all about my big adventure!It all started a few months ago when my parents said I could try taking the BEC Higher exam. They said it would be great practice for my English skills. At first, I wasn't sure what "business English" even meant. I thought it would be all about math and spreadsheets and stuff. Yuck! But my teacher Ms. Roberts explained that it's about using English in a professional work setting.She said the reading had texts like company reports, proposals, news articles and other grown-up things. The listening had recordings of meetings, presentations, interviews and more. For the writing, I'd have to write business documents like emails, reports, marketing materials. And the speaking would be roleplaying workplace situations. It sounded pretty challenging for a 10-year-old!To get ready, we did lots of practice tests from past BEC Higher exams. The reading passages were pretty hard with all the business vocabulary and Topics. Things like "revenue streams," "global logistics," and "integrated marketing campigns." I had to look up so many words! The listenings were tough too with all the different accents.But you know what? The more practice I did, the more I started feeling like a little businessman! I was understanding all the topics better and getting quicker at the tasks. My favorites were the writing questions where I got to pretend to be the director of an company writing all sorts of important documents. Like this one email I wrote telling our fake employees about a new labor union policy. I tried to sound very professional and authoritative!Finally, exam day came. I had my lucky spider-man pencil case and Ms. Roberts gave me a big hug and high five before I went in. The exam was loooong, almost 4 hours in total! The reading was hard but I stayed focused. The listenings threw me a few curveballs with some really strong accents. The writing tasks were great though, I got to write skills endorsements for employees and a proposal for a new eco-friendly product line. For speaking, I roleplayed interviewing someone for a sales director job. I tried putting on my deepest "BusinessTimmy" voice!A few weeks later, the results came. Mom and Dad were so proud when they saw I passed with a good score! To celebrate, we went to my favorite restaurant (a fancy steakhouse, of course - gotta practice those business dining skills!). Ms. Roberts kept calling me her "youngest businessperson."Looking back, studying for the BEC Higher was challenging but also a really unique experience. I don't think many10-year-olds get to pretend they're adult professionals writing important business documents and emails! It helped grow my English skills in a fun, different way. And who knows, maybe I'll end up running my own company someday. CEO Timmy has anice ring to it, don't you think? But first, I've got summer camp and 5th grade to look forward to!篇3The Big Tests for Grown-Ups at WorkHi there! My name is Timmy and I'm 8 years old. I just learned about these really important tests that grown-ups have to take for their jobs. They're called the Cambridge Business English Certificates and they sound super hard!My dad has to take one of them soon. He works at a big company downtown and needs to prove he can speak and write English really well for his job. The tests have funny names like BEC Preliminary, BEC Vantage and BEC Higher. I think those names are kind of silly!The BEC Preliminary is the first level. Dad said it shows you can use simple English for things like taking notes in meetings or writing basic emails. The reading passages have pictures which makes it a bit easier. I'll bet I could do that one no problem!Then there's the BEC Vantage which is a lot tougher. For that one, you need to understand longer readings and be able to write business documents like reports and proposals. My teacherwrites those all the time for the school principal! The speaking part sounds really hard too - you have to discuss technical topics and hypothetical scenarios. What's a hypothetical anyway?But the BEC Higher is the craziest of them all! My dad has been studying his butt off for this one. You need amazing English skills to pass. Like you have to analyze and synthesize complex information from multiple sources. I have no idea what that even means! There's a tough writing task where you have to persuade or negotiate using all the right business language and formalities. Yikes, I'm so glad I don't have to do that anytime soon.From what Dad tells me, these tests are super important if you want a good career and make lots of money. They're recognized by companies all over the world as proof you can communicate effectively in English in a professional setting. Dad's boss told him he has to pass the BEC Higher this year if he wants to be considered for a promotion to Senior Manager.I went with Dad to register for the exam at this big important-looking building downtown. There were students of all ages there, from university kids to grandpas and grandmas! Some looked so nervous, like they were about to take the hardest test of their lives. The exam rooms were huge and hadhundreds of little desks. I definitely wouldn't want to write a test in one of those rooms!Dad said the reading passages cover all sorts of topics like finance, marketing, human resources and international trade. He showed me a practice test with texts about corporate mergers, joint venture negotiations and strategic planning objectives. I couldn't even understand the titles let alone the whole passages! How do grown-ups learn such boring stuff?The listening sections seemed pretty tough too - lots of recordings of meetings, presentations, negotiations, you name it. And there are all these little annoying details you have to pick up on, like the attitudes and opinions of the speakers. No thank you!After the tests, Dad will get scores for each section: Reading, Writing, Listening and Speaking. An overall grade too which combines all the scores together. If he does well enough, he'll get a certificate to show he passed that BEC level. How cool would it be to get an official certificate from Cambridge University just for being good at English?Well, I sure don't envy my dad and all the other grown-ups who have to take these exams. They sound incredibly difficult and way too much work if you ask me. I'll stick to my simple spelling tests for now! But I guess if you want an awesome career,speaking and writing perfect English is pretty important. Best of luck to anyone out there facing these Cambridge BEC monsters. You're going to need it!篇4The Cambridge Bizzniss ExamsHi there! My name is Tommy and I'm going to tell you all about the Cambridge Business English exams. These are tests that grown-ups take to show they can speak and write good English for their jobs. There are different levels, just like in school when you start at kindergarten and work your way up.The first level is callt the Preliminary. That's for people who can use basic English for things like introductions, talking about their job, and asking simple questions. After the Preliminary, there's the Vantage level. People at this level can have more complex conversations about work situations, presentations, meetings and stuff.The next level up is called Higher. Grown-ups who pass this test are really good at English! They can understand long meetings, read difficult documents, negotiate with customers and colleagues, and give presentations to the bosses without getting all tongue-tied. Whew, that sounds hard!But the mega tough level is the top one - it's called Proficiency. Only super smart business people with amazing English skills can pass this test. They have to be able to communicate perfectly in any situation, no matter how complex. Things like legal contracts, high-level negotiations, public speeches...nothing can stump them when it comes to English. I'll need to study really hard if I want to get to that level someday!For each of these tests, the candidates (that means the grown-ups taking the exam) have to show they can read, write, listen and speak English really well for business purposes. There are different sections to test all those skills.In the reading part, they have to read all sorts of business documents like reports, emails, websites, proposals and articles. Then they have to answer questions to prove they understood everything properly. The questions can be multiple choice, filling in tables and charts, or even little essay responses. It's like a reading comprehension test, but super hard!The writing section is where they have to create different types of business documents themselves. Things like company reports, marketing emails, business letters, proposals and meeting notes. The examiners give them a scenario and details on what to include. Then the candidates have to produce awell-written document, using proper language, formatting and organization. Not easy when you're under pressure!Next up is the listening exam. Here the candidates listen to recordings of meetings, presentations, negotiations, lectures and phone calls. As they listen, they have to answer questions, complete notes, fill out forms, and generally show they comprehended all the important details and implied meanings. Missing a key point could mean failing the whole thing! The recordings are pretty realistic too, with background noises, accents and interruptions - just like in a real office.Finally there's the speaking part, which is my favourite because I love to chat! For this, the candidates have a real live conversation with an examiner. They get assessed on things like fluency, pronunciation, grammar, vocabulary and coherence. The tasks could be role-plays of work scenarios, giving presentations and pitches, negotiating with a client, taking part in discussions and explaining data or diagrams. The examiner throws in some curveballs too by changing topics unexpectedly or asking tricky follow-up questions. No chance for the candidates to just recite memorized answers!Candidates get scores for each section: reading, writing, listening and speaking. Their overall score determines if theypassed that exam level or not. The higher the level, the tougher it is to get a passing grade. I can't even imagine how difficult the Proficiency test must be - you basically have to be perfect in English and able to handle any business communication thrown at you. Woah!So those are the Cambridge business English exams in a nutshell. Grown-ups take them super seriously because a good score can really help their career prospects and open doors to better jobs all around the world. I have a newfound respect for my parents after learning about these intense tests. Who knew business English could be so complicated? I'll be sure to pay close attention in my English classes from now on. Maybe I'll be proficiency level by the time I'm 30...or 40...or maybe 50! Haha, wish me luck!篇5The Big Grown-Up TestMy big sister Jane is in university now, studying business. She has to take this really big test called the Cambridge Business English exam. It's supposed to be super hard and important if you want to get a good job later on. Jane has been studying like crazy for months to get ready!Mom and Dad keep telling me how the Cambridge test shows you can speak and write in English really well for business stuff. Apparently, there are reading sections where you have to read documents and answer questions. There are listening parts too where you listen to recordings and conversations and answer questions on what you heard.The writing sections sound kind of fun though! You have to write emails, reports, proposals and other business documents. Mom says it's important to get the tone and formatting right. I like writing stories and letters, so maybe the writing part would be okay for me. Probably not the rest though!Jane said one of the hardest parts is the speaking test. You have to have a conversation with an examiner and do all sorts of tasks like presentations, negotiations, and roleplays. Yikes! I would be so nervous. Jane has been practicing her business vocabulary and pronunciation a ton.From what I can tell, the whole Cambridge Business English exam is meant to check if you can really communicate effectively in English in a work environment. They look at your grammar, vocabulary, pronunciation, comprehension skills, and how well you can produce different text types. Phew, that's a lot!Jane keeps going on and on about how important this exam is if she wants to get hired at a big international company after graduating. Lots of businesses and employers really respect and require candidates to have passed this test. My sister definitely feels the pressure!I'm just glad I don't have to worry about anything that advanced and grown-up for many more years. The Cambridge exam sounds crazy difficult to me! But Jane has been working her butt off and I know she's going to do an amazing job. She's so smart and aces everything.I'll be rooting for her on test day. Maybe after she passes, she can teach me some basic business English! Then in a decade or so, I can start prepping for the exam myself. But for now, I'm perfectly content staying a clueless little kid. Let Jane handle those intense, adult assessments. I'll stick to my spelling tests and book reports for the time being!篇6The Really Hard and Annoying Cambridge Business English ExamHi everyone! My name is Timmy and I'm 8 years old. Today I want to tell you all about the super difficult Cambridge BusinessEnglish exam that my parents are making me take. It's supposed to be for adults who work in offices and companies, but my mom and dad said I have to do it too. No fair!First of all, the exam is seriously long. Like, so so long. You have to sit there forever listening to people talk about business-y stuff like sales and marketing and budgets. Blah blah blah. As if I care about any of that boring grown-up nonsense! I'd way rather be outside playing soccer or riding my bike. But noooo, I have to sit inside and listen to endless recordings about corporate meetings and giving presentations. Someone help me!And you know what else? There's a ton of reading too. Huge long passages filled with fancy business words and annoying topics like supply chain management and international trade regulations. What even is that? Why would any kid ever need to know those things? The reading sections are soooo dull. I literally start falling asleep.But easily the worst part is the writing section. For that, you have to write essays and reports and emails using professional business language. Do you know how hard that is for a little kid?? I'm supposed to sound all proper and intelligent when I just want to write like I normally talk. One of the assignments is to review a business proposal and provide recommendations. A proposal forwhat? To get more ice cream servers at my school? Because that's about the only kind of proposal I care about!Oh, and I can't forget about the speaking part too. You have to pretend to have fake conversations and meetings about budgets, sales strategies, global operations...blah blah BLAH. Does anyone actually understand what any of that means?? It's all a bunch of gobbledygook to me. The examiners always say I need to use more formal language and idiomatic business expressions. But how's an 8-year-old supposed to know what that even means?Basically, this whole Cambridge Business English exam is a nightmare for a kid like me. The topics are boring, the tests are hard, and it's wayyy too much stress. Every night I cry to my parents "Why do I have to do this?? I'm just a kid! Let me go play outside!!" But they never listen.If you ask me, the Cambridge Business English exam should be optional for kids. Or at the very least, they need to make an easier version for children where we can write and talk about fun things we actually understand - like playgrounds, birthday parties, and video games. That's my kind of business!Well thanks for listening to me rant and complain, guys. I'm off to go sit for another 3 hour practice test about internationaltax laws and quarterly migration projections. Yippee...I can't wait. This whole thing is what nightmares are made of!!。
【最新文档】剑桥商务英语高级真题-word范文 (1页)
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全文听写，英式拼法[/color]HINTSPaulThen I persuaded the food buyer of a major department store to meet me. When I looked around their food hall I could see they were already selling everything I hoped to supply them with, and my heart sank. But then the buyer said that they felt they were overdependent on their existing supplier, and had decided to do something about it. So that's where I came in.It seems your original strategy, ofoffering everything from toys to jewellery didn't produce the volume of sales, or profit, you needed.I'd imagined that by selling lots of different lines I'd get a good spread of customers, but it didn't really work out like that. Now I'm increasing my turnover by concentrating on just a few lines that I can sell to customers in the same sector. And with food, there are plenty of retailers out there, of all sizes, just waiting for me to come and sell to them, so I've dropped everything else.How do you see the next 12 months?I'd like to say I'll be hiring someone to handle existing customers, while I concentrate on drumming up new business, and that I want to move into export as well as import. To be realistic, that'll have to wait until I've built up my customer base and turnover quite significantly.Paul, how do you feel about your first year?It's been great. I wish I'd started years ago.这篇材料你能听出多少？[ 剑桥商务英语高级真题]相关文章：以下文字仅用于测试排版效果, 请使用时删除！冬是清寒的。
剑桥标准商务英语教程高级第二版答案
剑桥标准商务英语教程高级第二版答案1、We moved to the front row_____we could hear and see better. [单选题] *A. so asB. so that(正确答案)C. becauseD. such that2、The book is _______. You’d better buy it. [单选题] *A. useful(正确答案)B. uselessC. useD. careful3、She works in a hospital. She is a(n) _______. [单选题] *A. managerB. engineerC. doctor(正确答案)D. patient4、81．Some birds are flying ________ the lake. What a beautiful picture! [单选题] *A．forB．underC．inD．above(正确答案)5、He went to America last Friday. Alice came to the airport to _______ him _______. [单选题] *A. take; offB. see; off(正确答案)C. send; upD. put; away6、?I am good at schoolwork. I often help my classmates _______ English. [单选题] *A. atB. toC. inD. with(正确答案)7、It ______ me half an hour to return to school.（）[单选题] *A. takes(正确答案)C. costsD. brings8、3．Shanghai is my hometown. It’s ________ China. [单选题] *A．nearB．far away fromC．to the east ofD．in the east of(正确答案)9、Simon does not（）his fellow workers because they often argue over trivial matters. [单选题] *A. get on with(正确答案)B. come up withC. do away withD. go on with10、74．In England people drive________. [单选题] *A．on the left(正确答案)B．in the leftC．on left11、You’d ______ give up smoking. [单选题] *A. goodB. wellC. better(正确答案)D. best12、83．The school is? ? ? ? ? ? ?the hospital. [单选题] *A．withB．intoC．ontoD．opposite(正确答案)13、47．Yao Ming is tall. That's one of his ________. [单选题] *A．advantageB．advantages(正确答案)C．disadvantageD．disadvantages14、-----How can I apply for an online course?------Just fill out this form and we _____ what wecan do for you. [单选题] *A. seeB. are seeingC. have seenD. will see(正确答案)15、Nick has always been good _______ finding cheap flights. [单选题] *A. at(正确答案)B. forC. withD. to16、Hearing that he had passed _____ health examination, he immediately made _____ call to his parents. [单选题] *A. a; /B. the; /C. the; a(正确答案)D. a; the17、My English teacher has given us some _______ on how to study English well. [单选题] *A. storiesB. suggestions(正确答案)C. messagesD. practice18、John and Jack had looked for the key, but _____ of them found it. [单选题] *A. noneB. neither(正确答案)C. bothD. either19、We should _______ a hotel before we travel. [单选题] *A. book(正确答案)B. liveC. stayD. have20、You are getting too old for football.You had better _____tennis instead. [单选题] *A.take up(正确答案)B.take inC.take forD.take over21、I live a very quiet and peaceful life. [单选题] *A. 宁静的(正确答案)B. 舒适的C. 和平的D. 浪漫的22、It’s usually windy in spring, ______ you can see lots of people flying kites.（）[单选题] *A. so(正确答案)B. orC. butD. for23、It is important for us _______ English well. [单选题] *A. learnB. learningC. to learn(正确答案)D. learned24、This girl is my best friend, Wang Hui. ______ English name is Jane.（）[单选题] *A. HeB. HisC. SheD. Her(正确答案)25、--What’s your _______, Jim Green?--Jim. [单选题] *A. full nameB. first name(正确答案)C. last nameD. family name26、Which animal do you like _______, a cat, a dog or a bird? [单选题] *A. very muchB. best(正确答案)C. betterD. well27、--I can’t watch TV after school.--I can’t, _______. [单选题] *A. alsoB. tooC. either(正确答案)D. so28、We are very hungry now. Can you _______ us something to eat? [单选题] *A. carryB. takeC. borrowD. bring(正确答案)29、This pair of shoes only _______ me 10 yuan. [单选题] *A. spentB. tookC. paidD. cost(正确答案)30、He is a student of _______. [单选题] *A. Class SecondB. the Class TwoC. Class Two(正确答案)D. Second Two。
剑桥商务英语高级-127
剑桥商务英语高级-127(总分：100.00，做题时间：90分钟)一、Exercise 1(总题数：20，分数：32.00)1.An ordinary shareholder is a part owner of a company.（分数：3.50）A.正确√B.错误解析：2.Fixed capital devalues as it is used.（分数：1.50）A.正确B.错误√解析：3.Preference shares can be bought in nationalized industries.（分数：1.50）A.正确B.错误√解析：4.Co-operatives are non-profit making concerns.（分数：1.50）A.正确√B.错误解析：5.Shareholders only risk their investment in a limited company.（分数：1.50）A.正确√B.错误解析：6.In a partnership the general partner must have unlimited liability.（分数：1.50）A.正确√B.错误解析：7.A sole trader must produce a Memorandum of Association before she/he starts trading.（分数：1.50）A.正确B.错误√解析：8.Private limited companies have their membership limited to between two and fifty people.（分数：1.50）A.正确√B.错误解析：9.All sorts of shares offer annual dividends if the company makes a profit.（分数：1.50）A.正确√B.错误解析：10.Debentures are loans to companies.（分数：1.50）A.正确√B.错误解析：11.Articles of Association deal with the external affairs of a company.（分数：1.50）A.正确B.错误√解析：12.Limited liability acts as a warning to people offering a company credit facilities.（分数：1.50）A.正确√B.错误解析：13.Benchmarking is the comparison of performance in one organization or part of an organization against that in another, with a view to finding ways of improving performance.（分数：1.50）A.正确√B.错误解析：14.Benchmarking replaces traditional methods of quality control and can operate alongside them.（分数：1.50）A.正确B.错误√解析：15.A patent is a legal device that enables the holder to maintain a monopoly in an invention fora stated period, which in Britain stands at 20 years.（分数：1.50）A.正确√B.错误解析：16.In exchange for granting a monopoly in an invention for a stated period, the owner of the invention must make available its details to the general public.（分数：1.50）A.正确√B.错误解析：17.Lean production is a totally integrated strategy for manufacturing that came out of the Toyota factory in Japan and quickly found favour among managers in the manufacturing industry across the globe.（分数：1.50）A.正确√B.错误解析：18.Entrepreneurship is the activity of entrepreneurs, who are responsible for the creation of new products, processes, services and markets. They develop new ways of doing business, create new forms of organization and new ways of managing people.（分数：1.50）A.正确√B.错误解析：19.Invention is the discovery or creation of a new product or process, whereas innovation is the process through which inventions and new ideas become a business or operational reality.（分数：1.50）A.正确√B.错误解析：20.R & D is not an incremental process.（分数：1.50）A.正确B.错误√解析：二、Exercise 2(总题数：16，分数：48.00)21.CWS（分数：3.00）填空项1:__________________ （正确答案：Co-operative Wholesale Society）解析：22.EEC（分数：3.00）填空项1:__________________ （正确答案：European Economic Community）解析：23.Ltd（分数：3.00）填空项1:__________________ （正确答案：Limited）解析：（分数：3.00）填空项1:__________________ （正确答案：United Kingdom）解析：25.MD（分数：3.00）填空项1:__________________ （正确答案：Managing Director）解析：26.O & M（分数：3.00）填空项1:__________________ （正确答案：Organisation and Management）解析：27.PLC（分数：3.00）填空项1:__________________ （正确答案：Public Limited Company）28.MTV（分数：3.00）填空项1:__________________ （正确答案：Music Televisions）解析：29.ATM（分数：3.00）填空项1:__________________ （正确答案：Automated Teller Machine=cash point）解析：30.MBA（分数：3.00）填空项1:__________________ （正确答案：Master of Business Administration）解析：31.IPO（分数：3.00）填空项1:__________________ （正确答案：Initial Public Offering）解析：32.OEM（分数：3.00）填空项1:__________________ （正确答案：Original Equipment Manufacture）解析：33.IPR（分数：3.00）填空项1:__________________ （正确答案：Intellectual Property Right）解析：34.R & D（分数：3.00）填空项1:__________________ （正确答案：Research and Development）解析：35.CEO（分数：3.00）填空项1:__________________ （正确答案：Chief Executive Officer）解析：（分数：3.00）填空项1:__________________ （正确答案：Point-Of-Sale）解析：三、Exercise 3(总题数：1，分数：20.00)There are very few problems 1 startg a small busess 2 one owner. Certa types 3 busess may need a license to trade, 4 example, 5 France, and the name must be registered, 6 the UK, 7 the Registrar Companies, then the busess can beg. However, 8 partnerships, and public companies, 9 the UK, certa procedures have to be followed 10 the company can start tradg.（分数：20.00）填空项1:__________________ （正确答案：in）填空项1:__________________ （正确答案：with）填空项1:__________________ （正确答案：of）填空项1:__________________ （正确答案：for）填空项1:__________________ （正确答案：in）填空项1:__________________ （正确答案：in）填空项1:__________________ （正确答案：with）填空项1:__________________ （正确答案：in）填空项1:__________________ （正确答案：in）填空项1:__________________ （正确答案：before）解析：。
剑桥商务英语高级-132
剑桥商务英语高级-132(总分：30.00，做题时间：90分钟)一、{{B}}LISTENING{{/B}}(总题数：0，分数：0.00)二、{{B}}PART ONE{{/B}}(总题数：1，分数：12.00)· As you listen, for questions 1-12, complete the notes, using up to three words or a number. The Topic of the Speech1. We are trying to do a ______ in computing.2. Computer users are reaching ______ in the world.3. Computer can share information and ______ with people easily.The Two Major Driving Forces to Computing Industry4. The available of low cost and ______ of computing,5. All elements of ______.Peking Industry6. In Peking, there are ______ units of computers.The Advantages of Computer Using:7. We can get ______ on a subject.8. We can easily do a ______ in one day.9. We can ______ to people on the other side of the world.The Disadvantages of Computer Using10. There is ______.11. We can get ______ to computers.12. Our ______ can damage.· As you listen, for questions 1-12, complete the notes, using up to three words or a number. The Topic of the Speech1. We are trying to do a ______ in computing.2. Computer users are reaching ______ in the world.3. Computer can share information and ______ with people easily.The Two Major Driving Forces to Computing Industry4. The available of low cost and ______ of computing,5. All elements of ______.Peking Industry6. In Peking, there are ______ units of computers.The Advantages of Computer Using:7. We can get ______ on a subject.8. We can easily do a ______ in one day.9. We can ______ to people on the other side of the world.The Disadvantages of Computer Using10. There is ______.11. We can get ______ to computers.12. Our ______ can damage.（分数：12.00）填空项1:__________________ （正确答案：BROADCASTING PRESENTATION）解析：[解析] 1-12 Good morning, distinguished ladies and gentleman, guests both in Shanghai and where you might be watching on your computer screen. We are trying to do some different broadcasting presentation in computing in different languages simultaneously. Let me tell you all about what the premise that I'd like to talk about today. Our world in using computers in a universe of reaching one billion connected computers, computers that can share information, data and that can work and allow people in different parts of the world, to work together, to operate as if we were neighbours to each other and that is the premise of our work and that premise on which the activity, a large part of computing industry is based today. The two major driving forces in the computing industry today are first the availability of the low cost and high performance of computers and all elements of global network that we are talking about and of course the network itself. Our industry looking at industry with huge volume has become a major industry, if adding the number of 1998, the industry world wide we have showed some 100 million units of computers which is larger than the number of television sets produced in the world. It is industry that growing in China, is distributed in China, and is emerging in China, and magnificent feature a leading force in supplying the China market, A sign of how industry of Chinese society is increasing, and the world of computing and also connected computing is becoming more and more important. There are advantages and disadvantages of using computers. Now, let's talk about advantage first. The good thing about using the computers is that we can get a lot of information on a subject that we want to know about. You can browse anything concerning your work, study or interests. Secondly, we can easily do a week's work in a day. Computers help us to make a plan and do some repeating work, statistic work or complex work. Third is not just doing our homework or other documented things, but also, talking and chatting to people on the other side of the world. The first disadvantage is that, that is too much information out there that we don't use. This is probably information paradox. Second, you can get addicted to the computers if you sit and just chat on it too much. finally, when becoming too addicted to computer use, eyesight can suffer.填空项1:__________________ （正确答案：1 BILLION）解析：原文中one billion可写成1 billion．填空项1:__________________ （正确答案：DATA）解析：填空项1:__________________ （正确答案：HIGH PERFORMANCE）解析：填空项1:__________________ （正确答案：GLOBAL NETWORK）解析：填空项1:__________________ （正确答案：100 MILLION）解析：原文中100 million直接照搬过来就是答案。
bec高级试题及答案
bec高级试题及答案BEC高级试题及答案一、听力部分1. 听下面一段对话，回答以下问题：(A) What is the main topic of the conversation?(B) What does the woman suggest they do next?(C) Why does the man agree with her suggestion?答案：(A) The main topic of the conversation is about organizing a team-building event.(B) The woman suggests they should invite an external trainer for the event.(C) The man agrees because he believes an external trainer can provide a fresh perspective.2. 听下面一段独白，回答以下问题：(A) What is the speaker's opinion on remote working?(B) What is the potential issue with remote working according to the speaker?(C) What solution does the speaker propose?答案：(A) The speaker believes that remote working can increase productivity.(B) The potential issue is the lack of face-to-face interaction which can lead to communication problems.(C) The speaker proposes regular video conferences to maintain team cohesion.二、阅读部分1. Read the following passage and answer the questions:(A) What is the primary purpose of the article?(B) According to the article, what are the benefits of using renewable energy?(C) What challenges does the author mention regarding renewable energy?答案：(A) The primary purpose of the article is to discuss the advantages and challenges of renewable energy.(B) The benefits include reducing greenhouse gas emissions and promoting energy independence.(C) Challenges include the high initial cost of renewable energy technologies and the intermittent nature of some renewable energy sources.2. Read the following business report and answer the questions:(A) What was the main reason for the company's decline in profits?(B) What measures did the company take to address the issue?(C) What was the outcome of these measures?答案：(A) The main reason for the company's decline in profits was increased competition in the market.(B) The company took measures such as reducing costs and investing in new marketing strategies.(C) The outcome was a gradual recovery in profits over the next year.三、写作部分1. Write an email to a potential client introducing your company's new product. Include the following points:- Briefly describe the product.- Explain the benefits of using the product.- Suggest a meeting to discuss further details.答案：Dear [Client's Name],I hope this email finds you well. I am writing to introduce our latest product, the [Product Name], which we believe could be of great interest to your company.The [Product Name] is designed to [brief description of the product]. It offers several benefits, including [list of benefits], which we believe could significantly enhance your operations.We would be delighted to arrange a meeting to discuss how the [Product Name] could meet your specific needs. Please let us know a convenient time for you.Looking forward to your response.Best regards,[Your Name][Your Position][Your Company]2. Write a report summarizing the key findings of a recent market research study on consumer behavior. Include the following:- The main objective of the study.- The methodology used.- The key findings and their implications for businesses.答案：The main objective of the study was to understand the changing consumer behavior in the digital age. The methodology involved conducting surveys and analyzing data from online transactions.The key findings revealed that consumers are increasingly preferring online shopping due to convenience and better deals. They also value personalized experiences and are more likely to engage with brands that offer them.These findings imply that businesses should focus on enhancing their online presence, offering personalized services, and providing competitive pricing to stay ahead in the market.四、口语部分1. Describe a situation where you had to solve a problem at work. Explain the steps you took to resolve it.答案：In a situation where I had to solve a problem at work, I first identified the root cause of the issue. Then, I gathered all relevant information and consulted with my team members. After discussing potential solutions, we decided on the most feasible one and implemented it. Finally, we monitored the results to ensure the problem was resolved.2. Discuss the importance of effective communication in a business environment.答案：Effective communication is crucial in a business environment as it ensures that all team members are on the same page. It helps in avoiding misunderstandings, promotes collaboration, and leads to better decision-making. Clear communication also contributes to a positive work culture and enhances productivity.。