新剑桥商务英语(高级)习题答案
Key to Unit 01: The three sectors of the economyThis unit covers a lot of basic vocabulary concerning developed economies much of it in an extract from a well-known British novel. It also discusses the evolution of the economy of most of the older industrialized countries, with the decline of manufacturing industry and its replacement by services. There is an extract from a magazine interview with an economist and an interview with a British Member of Parliament on this issue.1a Vocabulary p09Identify the most prominent features in this photograph, which illustrates various important elements of the infrastructure of a modern industrialized country.The photo clearly shows a large factory (the Unilever factory in Warrington, England) in the center, with more factories, industrial units, or warehouses in the top right-hand corner. The large factory seems to include some office buildings. Also visible are agricultural land (in the background; the land in the foreground doesn’t appear to be cultivated), a river, a railway and several roads, and housing, perhaps with a school in the center of the housing estate top left.1b Reading p10What is the key point that this extract is making about economies?The text suggests that most people take for granted the amazing complexity of the economic infrastructure.1c Comprehension p111.In lines 4-7, Robyn sees examples of all three. What are they?Tiny fields (the primary sector), factories (the secondary sector), and railways, motorways, shops, offices, and schools (the tertiary sector).2.The long sentence from lines 12-28 lists a large number of operations belonging to the different sectors of the economy. Classify the 18 activities from the passagePrimary sector: digging iron ore, mining coal.Secondary sector: assembling, building, cutting metal, laying cables, milling metal, smelting iron, welding metal.Tertiary sector: advertising products, calculating prices, distributing added value, maintenance, marketing products, packaging products, pumping oil, transportation.3.Can you think of three important activities to add to each list (not necessarily in relation to the kettle)?Primary sector: farming (agriculture), fishing and forestrySecondary sector: manufacturing, transforming and processingTertiary sector: financing, designing, retailing2a Reading p121.Why do people worry about the decline of manufacturing?Because they think it will lead to unemployment.2.Which activities are as important as the production of goods?Designing goods, persuading people to buy them; arts and entertainment.3.Should people worry about this state of affairs?No, because it is a natural, progressive and inevitable development.2b Listening p13Listen to a short interview with Denis MacShane, a British Member of Parliament for the Labor Party.Does he hold the same view as J. K. Galbraith?Denis MacShane quite clearly disagrees with Galbraith.1.Why does MacShane think that manufacturing has a future?Because there are many new products that have to be invented to serve new needs.2.Why does MacShane think that manufacturing has a future in the advanced countries?Because these countries have production technology that requires very little labor input.3.Why, however, is this manufacturing unlikely to solve the problem of unemployment?Precisely because it requires very little labor input.4.What does MacShane mean by ‘in theory there should be no more manufacturing’ in Switzerland? (It is this theory that makes many people argue that manufacturing must move to ‘less-developed’ countries.)The conventional theory is that the most important cost in manufacturing is labor, and wages and salaries in Switzerland are the highest in the world. (As is the cost of living!)5.Why does he say it is surprising for a British company to be buying Swiss goods?Because the pound sterling has, over the years, lost a great deal of value against foreign currencies, especially the Swiss franc.6.What is the reason he gives for the United States still being the richest nation in the world?It has a successful manufacturing economy, including its computer and car (automobile) industries.7.Match up the following expressions and definitions:1.to convert itself. B/ to change from one thing to another2.to serve needs D/ to satisfy people’s desires or requirementsbor input A/ manual work4.to stumble on E/ to discover something by accident5.to be dubious C/ to be uncertain, disbelieving2c Writing p13Summarize both Gallbraith’s and MacShane’s arguments in a short paragraph of fewer then 50 words.A POSSIBLE SUMMARY Galbraith says that manufacturing industry will inevitably decline in the advanced industrial countries, and be replaced by design, advertising, entertainment, and so on. MaShane says that manufacturing will change, and make new products with new technology.New words in this unit 01agriculture, business, company, consumer, economic, economy, employment, goods, industry, infrastructure, labour, manufacturing, primary sector, product, raw materials, secondary sector, tertiary sector, unemploymentUnit 2 ManagementManagement is important. The success or failure of business organizations, government institutions and public sector services, voluntary and non-profit organizations, sports teams, and so on, often depends on the quality of their management. This unit includes a discussion of the qualities required by managers, a definition of management, consideration of the role of the meetings in management, a critical view of the management of one large American multinational company, and an interview with the manager of a British department store, who discusses his job.Before the discussion on the qualities required by managers and the definition of management, maybe we can discuss the cartoon. What’s the joke? We can assume that Mr. Farvis runs this company (his name is on the door). What can we say about his managerial skills, or his apparent lack of them?Discuss in pairs for two minutes what exactly managers do, concerning organizing, setting objectives, allocating tasks and resources, communicating, motivating, and so on.1a DiscussionWhat is management? Is it an art or a science? An instinct or a set of skills and techniques that can be taught?Management is a mixture of innate qualities and learnable skills and techniques.What do you think makes a good manager? Which four of the following qualities do you think are the most important?Being decisive: able to make quick decisionsBeing efficient: doing things quickly, not leaving tasks unfinished, having a tidy desk, and so onBeing friendly and sociableBeing able to communicate with people -----Being logical, rational and analyticalBeing able to motivate and inspire and lead people -----Being authoritative: able to give ordersBeing competent: knowing one’s job perfectly, as well as the work of one’s subordinates -----Being persuasive: able to convince people to do thingsHaving good ideas -----Are there any qualities that you think should be added to this list?Which of these qualities can be acquired? Which must you be born with? There are clearly no definitive answers as to which of these skills can be acquired.1b ReadingPeter Drucker, the (Austrian-born) American management professor and consultant, is the author of many books about business. This text summarizes some of Peter Drucker’s views on management. It paraphrases the extended definition of management he gives in one of his management textbooks. As you read about his description of the work of a manager, decide whether the five different functions he mentions require the four qualities you selected in your discussion, or others you did not choose.What is management?Drucker’s first point (setting objectives and developing strategies) presumably requires qualities J, H, E and A (not necessarily in that order). The second point (organizing) presumably also requires H, E and J. The third point (motivation and communication) embraces F, D, I and probably C. The fourth point (measuring performance) probably requires H and E. The fifth point (developing people) might require H, F, D and J. But all this is clearly open to discussion.1c VocabularyComplete the following sentences with these words.Achieved; board of directors; communicate; innovations; manageable; performance; resources; setting; supervise1.managers have to decide how best to allocate the human, physical and capitalresources available to them.2.Managers -- logically – have to make sure that the jobs and tasks given to theirsubordinates are manageable.3.There is no point in setting object ives if you don’t communicate them to yourstaff.4.Managers have to supervise their subordinates, and to measure, and try toimprove, their performance.5.Managers have to check whether objectives and targets are being achieved.6.A top manager whose performance is unsatisfactory can be dismissed by thecompany’s board of directors.7.Top managers are responsible for the innovations that will allow a company toadapt to a changing world.1d VocabularyThe text contains a number of common verb-noun partnerships (e.g. achieve objectives, deal with crises, and so on).Match up these verbs and nouns to make common collocations.Allocate resources (or people)Communicate information (or decisions)Develop strategies (or people or subordinates)Make decisionsMeasure performanceMotivate peoplePerform jobsSet objectivesSupervise subordinates2 Meetings‘One can either work or meet. One cannot do both at the same time.’(Peter Drucker: An Introductory View of Management)What do you think Peter Drucker means by this comment?Drucker obviously believes that work is largely something that is done individually, and that meetings are not ‘work’, but merely preparation for it, or consolidation after it.2a Reading p18Read the computer journalist Robert X. Cringely’s description of the management style at IBM.Is he positive or negative about IBM’s working culture?Robert Cringely’s history of the personal computer industry is very informative, in places very critical, and also very funny. In this extract, he is extremely negative about IBM, saying that they put much too much effort into management and worrying about the possibility of making bad decisions, and not enough into producing good, competitively-priced products.2b ComprehensionExplain in your own words exactly what Robert Cringely means in the following sentences.1.Every IBM employee’s ambition is apparently to become a manager.It seems as if the people who work for IBM are more interested in being regarded as a manager than as a computer designer or technician2.IBM makes management the company’s single biggest business.IBM’s corporate culture seems to place more emphasis on management than on developing and selling the company’s products.3.IBM executives manage the design and writing of software.IBM’s managers don’t actually do the work of designing and writing software themselves, but organize and supervise the people who do it.4.IBM products aren’t often very competitive.IBM products are rarely as good or as dheap as similar products made by their competitors5.The safety net at IBM is so big it is hard to make a bad decision.There is an extensive hierarchy and a system of checks and controls which ensures that bad decisions are generally avoided (but good decisions also take a very long time to make).6.This will be the source of the company’s ultimate downfall.The slowness of IBM’s decision-making process (and the consequent lack of competitiveness of their products) will eventually destroy the company.2c Vocabulary p18Find word in the text that mean the same as the words or expressions below.1.seemingly apparentlyputer programs software3.work, time and energy effortputers (and other machines) hardware5.young workers still learning their jobs trainees6.knowledge and skill expertise7.levels or strata layers8.to make certain that something is true verify9.corrected or slightly changed amended10.collapse or failure downfall3 The retail sectorYou will hear part of an interview with Steve Moody, the manager of the Marks & Spencer store in Cambridge, England.What do you know about Marks & Spencer?M&S, as many people call them in Britain sell clothes, household goods and food. They have branches all over Britain, and are expanding into continental Europe. 3a Listeninglisten to part One, in which Steve Moody describes the role and responsibilities of a store manager.Tapesript Part OneSTEVE MOODY so, as the store manager in Cambridge, which is probably thefortieth largest of the 280 stores we have got, I am responsible for the day-to-day running of the store. All the product is delivered to me in predescribed quantities, and obviously I’m responsible for displaying that merchandise to its best advantage, obviously I’m responsible for employing the staff to actually sell that merchandise, and organizing the day-to-day logistics of the operation. Much more running stores is about the day-to-day operation. And ensuring that that’s safe, and obviously because of the two hundred people that we would normally have working here it’s ensuring that they are we ll trained, that they are well motivated, and that the environment they work in is a pleasant one, that they are treated with respect, and that they are committed to the company’s principles.Which of the following tasks is he responsible for?1.designing the store and its layout2.displaying the merchandise3.employing the sales staff4.ensuring the safety of staff and customers5.establishing the company’s principles6.getting commitment from the staff7.increasing profits8.maintaining a pleasant working environment9.motivating staffanizing the day-to-day logistics11.pricing the merchandise12.running 40 out of 280 stores13.selecting the merchandise14.supervising the day-to-day running of the store15.training staff3b ListeningListen to Part Two, and answer these questions.Tapescript Part TwoINTERVIEWER How much freedom do those people have within their jobs to make decisions themselves? How much delegation is there of responsibility down the chain?STEVE MOODY We would , as a business, like to encourage as much accountability and delegation as possible. Of course that does depend on the abilities of the individuals, the environment in which you’re working, and the time of year. With 282 stores we have a corporate appearance in the United Kingdom’s high streets. It is quit e important that when customers come into Marks & Spencer’s Cambridge they get the same appearance and type of looking store and the same level of service that they would expect if they went into Marks & Spencer’s Edinburgh in Scotland, for example, and it’s very important that we have a corporate statement that customers understand. So, there are obviously parameters and disciplines that, you know, not only the staff but supervision and management would follow. Within that, in terms of development and training, training is obviously an investment for all staff. If staff are trained todo their job well and they understand it, they will feel confident in what they’re doing, that in turn will give a better service to the customers, obviously from Marks & Spen cer’s point of view it could well lead to increased sales.1.Why are Marks & Spencer’s store managers limited in giving accountability totheir staff and delegating responsibilities?Although marks & Spencer ‘would like to encourage as much accountability a nd delegation as possible’, they have a corporate appearance for all their stores, in all of which customers should get the same level of service. This limits the freedom of individual mangers to change the stores: there are ‘parameters and disciplines tha t not only the staff but supervision and management would follow’.2.What do they concentrate on instead?Instead, they concentrate on staff development and training.3c listeninglisten to Part Three, and answer the following questions.Tapescript Part ThreeINTERVIEWER Do you have meetings for members of staff where they can express views about what’s going on in the store?STEVE MOODY We have a series of meetings, management and supervisory every week we have something which Marks & Spencer’s call a focu s group, which is members of staff who get together regularly from all areas of the store, so from the food section and perhaps the menswear section, from the office who do the stock and accounting, and indeed the warehouse where people receive goods. They have meetings, they discuss issues, they discuss problems that they feel are going on in the store. They also discuss suggestions of how they can improve that we run the store, and they discuss that amongst themselves first. They will then have a meeting with members of management and obviously myself, and we will discuss those issues and work together to try and provide solutions. However, Marks & Spencer’s philosophy, I suppose, is that meetings should not be substitute for day-to-day communication and therefore if problems do arise in terms of the operation, or an individual has got a problem in their working environment, or indde their immediate line manager, or indeed if they have a problem outside, which might be domestic, or with their family, we would like to discuss that as it arises and would like to encourage a policy that they will come and talk to their supervisor or their manager, to see what we can do to solve the problem.Steve Moody mentions two kinds of regular meetings. The first is weekly meetings for management and supervisory staff.1.What is the second kind of meeting called?A focus group.2.Who attends them?Members of staff from all areas of the store (e.g. the food section, the menswear section, the stock and accounting office, the warehouse, and so).3.What are they designed to achieve?Staff can discuss problems in the store, and make suggestions for improvements. After this, they will meet with members of management to discuss those issues and try to provide solutions.4.What kind of problems cannot be dealt with by meetings?Individuals’ problems with their work or their line manager, or even family problems5.How are such problems dealt with?Individuals are encouraged to discuss such problems with their supervisor or manager.3d DiscussionAfter reading and hearing about management, do you think you have the right skills to be a manager? Would you be able, for example, to set objectives, motivate and coordinate the staff, and manage a department store, or a computer manufacturer?Some learners may decide that they have the necessary abilities to become a manager or even a top manager; others may envisage more specialized careers in a particular function such as marketing, finance, computing, accounting, and so on, which will not involve managing and coordinating a large number of people and operations.New words in this unit 02Allocate, banker, board of directors, chairman, competitive, customer, director, distributor, function, hardware, innovation, investor, logistics, manageable, management, manager, measure, meeting, merchandise, motivate, objective, organization, pay, performance, promotion, resources, software, staff, strategy, subordinate, supervise, supplier, tactics, team, top manager, trainee.Unit 3 Company structureOne of the most important tasks for the management of any organization employing more than a few people is to determine its organizational structure, and to change this when and where necessary. This unit contains a text which outlines the most common organizational systems and exercise which focuses on the potential conflicts among the different departments of a manufacturing organization, an example of an organization chart, and a critical look at the flexible organizational structure of an American computer company.1a DiscussionThis discussion activity follows on naturally from activity 3d in the previous unit, about managing companies or having more limited responsibilities in a particular department.1b Vocabulary1. Autonomous: C independent, able to take decisions without consulting a higher authority2. Decentralization: E dividing an organization into decision-making units that are not centrally controlled.3. Function: B a specific activity in a company, e.g. production, marketing, finance4. Hierarchy: A system of authority with different levels, one above the other.5. Line authority: F the power to give instructions to people at the level below in the chain of command6. Report to: G to be responsible to someone and to take instructions from him or her7. Subordinates: D people working under someone else in a hierarchy1c ReadingThe text summarizes the most common ways in which companies and other organizations are structured, and mentions the people usually credited with inventing functional organization and decentralization. It mentions the more recent development of matrix management, and a well-known objection to it. How arte most organizations structured?Most companies are too large to be organized as a single hierarchy. The hierarchy is usually divided up. In what way?What are the obvious disadvantages of functional structure?(Discuss briefly in pairs) give some examples of standard conflicts in companies between departments with different objectivesAre there any other ways of organizing companies that might solve these problems?A.F unctional structureB.M atrix structureC.L ine structureD.Staff structureBritish: personnel department = American: staff department or human resources department1d ComprehensionThe only adequate summary is the second. The first stresses the disadvantages of hierarchies much more strongly than the text, and disregards the criticisms of matrix management and decentralization. The third is simply misleading: matrix management and teams are designed to facilitate communication among functional departments rather than among autonomous divisions.Second summaryMost business organizations have a hierarchy consisting of several levels and a clear line of command. There may also be staff positions that are not integrated into the hierarchy. The organization might also be divided into functional departments, such as production, finance, marketing, sales and personnel. Larger organizations are often further divided into autonomous divisions, each with its own functional sections. More recent organizational systems includematrix management and teams, both of which combine people from different functions and keep decision-making at lower levels.1e discussionThe text mentions the often incompatible goals of the finance, marketing and production (or operations) department. Classify the following strategies according to which departments would probably favor them.Production managers: 1.a factory working at full capacity 4.a standard product without optional features 11.machines that give the possibility of making various different products. (1, 4 and 11 would logically satisfy production managers, although 11 should also satisfy other departments.)Marketing managers: 2.a large advertising budget 3.a large sales force earning high commission 6.a strong market share for new products 7.generous credit facilities for customers rge inventories to make sure that products are available (2, 3, 6, 7, 9, would logically be the demands of marketing managers) Finance managers: 5.a strong cash balance 8.high profit margins 10.low research and development spending 12.self-financing (using retained earnings rather than borrowing) (5, 8, 10, and 12 would logically keep finance managers happy.)1f Describing company structureHere is a short description of the organization chart illustrated.The Chief Executive Officer reports to the President and the Board of Directors. The company is divided into five major departments: Production, Marketing, Finance, Research & Development, and Personnel. The Marketing Department is subdivided into Market Research, Sales, and Advertising & Promotions. The Finance Department contains both Financial Management and Accounting. Sales consists of two sections, the Northern and Southern Regions, whose heads report to the Sales Manager, who is accountable to the Marketing Manager.2a VocabularyMatch up the words on the left with the definitions on the right.1.industrial belt: C an area with lots of industrial companies, around the edge ofa city2.wealth: F the products of economic activity3.productivity: E the amount of output produced (in a certain period, using acertain number of inputs)4.corporate ethos: A a company’s ways of working and thinking5.collaboration: G working together and sharing ideas6.insulated or isolated: B alone, placed in a position away from others7.fragmentation: D breaking something up into pieces2b ListeningListen to Jared Diamond, and then answer question 1. Listen a second time to check your answers, and then do question 2.1 Which of these do the part-sentences 1-8 refer to?A Route 128 (the industrial belt around Boston, Massachusetts)B Silicon Valley (the high-tech companies in the area between San Francisco and San Jose, California)C IBMD Microsoft1 has lots of companies that are secr etive, and don’t communicate or collaborate with each other. (A)2 has lots of companies that compete with each other but communicate ideas and information. (B)3 has always had lots of semi-independent units competing within the same company, while communicating with each other. (D)4 is organized in an unusual but very effective way (D)5 is currently the center of innovation (B)6 used to have insulated groups that did not communicate with each other (C)7 used to lead the industrial world in scientific creativity and imagination (A)8 was very successful, then less successful and is now innovative again because it changed the way it was organized (C)2 Working in pairs, rearrange the following part-sentences to make up a short paragraph summarizing Diam ond’s ideas about the best form of business organization.A and regularly engage staff who have worked for your competitors.B are at a disadvantage,C because most groups of people getD but also communicate with each other quite freely.E creativity, innovation, and wealth,F into a number of groups which competeG Isolated companies or groupsH most of their ideas and innovations from the outside.I So order to maximize productivity,J You should also exchange ideas and information with other companies,K you should break up your businessIsolated companies or groups are at a disadvantage, because most groups of people get most of their ideas and innovations from the outside. So order to maximize productivity, creativity, innovation, and wealth, you should break up your business into a number of groups which compete but also communicate with each other quite freely. You should also exchange ideas and information with other companies, and regularly engage staff who have worked for your competitors.3a DiscussionRead the following statements, and decide whether they are about the advantages of working in a big or small company.Advantages of working in a small company: 2, 3, 4, 7, 9, 11, 13.Advantages of working in a big company: 1, 5, 6, 7, 8, 10, 12, 14.Some of these answers are open to discussion. For example, number 8: some。
剑桥商务英语考试高级基础练习题及答案
剑桥商务英语考试高级基础练习题及答案剑桥商务英语考试高级基础练习题及答案Hang on to your dreams.以下是店铺为大家搜索整理的剑桥商务英语考试高级基础练习题及答案，希望能给大家带来帮助!带领新人 Showing a Newcomer AroundJennifer所掌管的业务部今天来了一位新人，Emily Morrison，负责英文的数据文件。
按照惯例，新人上班的第一天，主管必须带她认识一下新环境，及其它同事。
这些事有什么技巧呢?我们看Jennifer 怎么说。
英文正文Good morning, Miss Morrison. I hope you didn't have too much trouble with rush hour traffic. Why don't I show you around first?Here's your desk. My office is behind you and to the left. Your computer terminal is linked to the department's mainframe. By typing in the password "0716", you can have access to any file you'd like to see or compile.If you aren't aware, we offer a one-day new employee workshop. My associate, Michelle Lo, is in charge of in-service training, so she'll be explaining Action's employee benefits and the day-to-day operations of this department.I hope all of this isn't too overwhelming. We're a friendly bunch around here, so don't hesitate to ask questions.中文翻译Morrison小姐，早!我希望你在交通尖峰时间通车，不会太麻烦。
新版剑桥商务英语高级第三版课后答案unit14
新版剑桥商务英语高级第三版课后答案unit141、21 In a few years' time, there ________ thousands of trees on the hill. [单选题] * A．will haveB．will be(正确答案)C．are haveD．have2、I paint a lot of pictures. [单选题] *A. 评论B. 注意C. 悬挂D. 画(正确答案)3、20．Jerry is hard-working. It’s not ______ that he can pass the exam easily. [单选题] * A．surpriseB．surprising (正确答案)C．surprisedD．surprises4、52．I'm happy to ________ a birthday card from an old friend. [单选题] *A．buyB．makeC．loseD．receive(正确答案)5、—Do you like to watch Hero?—Yes. I enjoy ______ action movies. （）[单选题] *A. watchB. watching(正确答案)C. to watchD. watches6、19．Students will have computers on their desks ________ . [单选题] *A．in the future(正确答案)B．on the futureC．at the momentD．in the past7、It is reported that the fire caused serious（）to that school building. [单选题] *A. damage(正确答案)B. destroyC. harmD.hurt8、16．Lily is a lovely girl. We all want to ________ friends with her. [单选题] * A．haveB．make(正确答案)C．doD．take9、Jeanne's necklace was _____ 500 francs at most. [单选题] *A. worthyB. costC. worth(正确答案)D. valuable10、I?have to?_______ my younger brother on Sunday. [单选题] *A. look after(正确答案)B. look upC. take careD. look out11、We are very hungry now. Can you _______ us something to eat? [单选题] *A. carryB. takeC. borrowD. bring(正确答案)12、He made ______ for an old person on the bus. [单选题] *A. room(正确答案)B. roomsC. a roomD. some rooms13、His new appointment takes（）from the beginning of next month. [单选题] *A. placeB. effect(正确答案)C. postD. office14、David ______ at home when I called at seven o’clock yesterday evening. （）[单选题] *A. didn’tB. doesn’tC. wasn’t(正确答案)D. isn’t15、You might not like the way Sam behaves, but please be kind to him. _____, he is your grandfather. [单选题] *A. After all(正确答案)B. Above allC. In allD. At all16、The relationship between employers and employees has been studied（）. [单选题] *A. originallyB. extremelyC. violentlyD. intensively(正确答案)17、Guilin is _______ its beautiful scenery. [单选题] *A. famous for(正确答案)B. interested inC. fond ofD. careful with18、Jim, we have _______ important to tell you right now . [单选题] *A. someB. something(正确答案)C. anyD. anything19、_____ whether robots will one day have vision as good as human vision. [单选题] *A. What is not yet knownB. It is not yet known(正确答案)C. As is not yet knownD. This is not yet known20、Tom didn’t _______ his exam again. It was a pity. [单选题] *A. winB. pass(正确答案)C. beatD. Fail21、In 2019 we moved to Boston,（）my grandparents are living. [单选题] *A. whoB. whenC. where(正确答案)D. for which22、Is there going to ______ a football match in the stadium next month?（）[单选题] *A. beingB. haveC. be(正确答案)D. having23、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)24、--_______ do you have to do after school?--Do my homework, of course. [单选题] *A. What(正确答案)B. WhenC. WhereD. How25、9．There will be a lot of activities at English Festival nest month. Which one would you like to ________? [单选题] *A．take part in (正确答案)B．joinC．attendD．go26、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers27、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long28、Many young people like to _______ at weekends. [单选题] *A. eat out(正确答案)B. eat upC. eat onD. eat with29、My sister _______ listen to music when she was doing her homework．[单选题] *A. used to(正确答案)B. use toC. is used toD. uses to30、9．—Will there be more cars in the future?—________. [单选题] *A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you。
新编剑桥商务英语(高级)第三版1.2-1.3
1.2Asking and answering questionAn environmental accidentThe Daily ReporterTankerGrounded200 tonnes of oil leak into sea1 .Following this news announcement a journalist interviews a spokesperson from the company that owns the tanker. Listen to the interview.1 What caused the accident?2 How many accidents has the ship been involved in?3 Does the spokesperson come out of it well?2Complete the questions the journalist asks.1 how this happened?2this isn't the first time this particular ship has been in an accident3And to do to limit the damage?4 this kind of accident is acceptable?5 It's a PR disaster for your company,Indirect questions3 Look at exercise 2. Study the structure of the indirect questions in sentences 1 and 4,and the tag questions in sentences 2 and 5.4 Convert the following questions into indirect questions.0 How many years' experience do you have in customer service?Can you tell me how many years' experience you have in customer Service?1 Where have you worked before?I'd be interested to know2 Are you an ambitious person?Would you say3 Have you gone as far as you can in your present job?Do you think ?4 Who are our main customers?Do you know ?5Convert the following questions into tag questions.0 Are you interested in a full 一time job?You're interested in a full-time job ,are not you?1 Are you married?2 Can't you start tomorrow"?3 have you only worked for smaller companies?4 Did you manage to find our offices easily'?5 Is this your first real job?6 Would you be able to work part-time?A job interview6 How would you feel if you were asked these questions? How would you reply?1 Can you tell me why you think you'll be good at this job?2 Why should I employ you?3 You don't have much experience in this field, do you?4 You've taken quite a lot of time out from work .Why is that?5 You are quite a quietly-spoken person. Do you have trouble asserting yourself?G Now, your last job. Did you choose to leave?7 And what do you know about our company?8 So tell me what you did yesterday.7 Work with a partner. Each choose one of the following jobs to be interviewed for. Prepare five questions each and then lake it in turns to adopt the role of in terviewer and in terviewee. Try to put your in terviewee 'on the spot:firefighter restaurant manager web designerfundraiser for local sports club trainee investment advisor1.3Reading Test: Introduction andPart OneThe Reading Test has six parts, in which there are a total of 52 questions, and Lasts one hour. It carries 25% of the total marks. The texts are all business-related and vary between 150 and 500 words in length. Each part tests a particular reading skill or understanding of language structure.In the exam, you have an hour to read over 2,000 words, so try to develop your reading speed. The only way to do this is to practise:.Read English business texts, e g Time, Newsweek..Get your news from English Internet sites, e g the BBC, CNN.Part Text tune Skill focus Task1 Single text or 5 short texts (450 words2 Single text (460500 words)3 Single text(500-600 words)4 Single text (250words)Beading for global meaning; Matching summariessummarising to each section of textheading for detail;understanding structureReading for general meaningand specific detailUnderstanding meaning andgrammar of individual wordsInserting missingsentences into text4-part multiple choicecomprehension questionGap-fill; multiplechoice (4-choice)Past OnePart One is a test of reading for gist or global meaning. five texts or sections have to be matched to live sentencesthat summariese the general view being expressedin each. Follow these stepsRead the in struct ions twice and make sure you un dersta nd the con text of the passages) and what you are being asked to do..Do not read the summaries first.Bearing in mind what general information you are looking for, read the first text }uml then try to summarise, in your head, the general view it expresses.Now read the summaries and lind the one chat matches your own men tal summary. repeat this procedure for each of the other four texts.summarising1 Write a one-sentencesummary for this pare your answer with your partner.1 favour a direct approach to interviewing where the questions really put the candidate under pressure and test their reactions. If you look at manuals on interviewing technique, you'll find that most advise you first to make the candidate feel at ease, and then to ask open-ended questions that give them the freedom to tall; and express themselves as they would like. But I think we're being far too nice here. By allowing people to dictate the direction of the interview, we run the risk of not discovering who they really are and wasting everyone's time.2 Following the approach described above, do this Reading Test Part One. Give yourself about twelve minutes.PART ONEQuestions 1-8. Look at the sentences below and at the five extracts from an article on employee motivation..Match each statement 1-8 to one of the extracts (A, B, C, D or E)..you will need to use some of the letters more than once..There is an example at the beginning (0).Example:0 Job satisfaction is the key to an employee's motivation. D1 Companies usually try to motivate employees with extra payment or verbal praise. 2Financial rewards don't work so well when the manager assessesperformance himself 3In the end, motivation has to come from the person himself.4Loyalty and commitment are two different things. 5Employees are committed when they understand and believe in the company's aims. 6Most employees see rewards as an end 5 Single text (250words} finding missing words to Open gap-fill one give meaning and cohesion Word per gap)Single teat (150- understanding grammatical 200 words) structureIdentifying incorrect ofunnecessary wordsin themselves.7How well you work does not depend on how good your working conditions are. 8Good relations between managers and workers create the right working environmentAFundamental to the issue of motivation is the distinction between employee loyalty to the company and employee commitment. Employees feel loyal when they feel comfortable and well looked after job security, reasonable conditions of pay, generous holiday entitlement, medical insurance and a good pension. Without these conditions an employee will feel neither loyalty to the company nor any motivation to work. But it is also possible that even with good conditions, the employee may not feel motivated. This is because performance is not directly related to working conditions: an employee can feel secure. whether he works hard or notBMotivation has more to do with commitment to the job. The conditions that produce commitment are different from those that inspire loyalty. Committed employees will have a clear sense of the goals of the company and understand their part in contributing to achieving them. Moreover, they will believe that these goals are worth working for: they will derive job satisfaction from what they do. So companies who want a motivated staff ought to be spending their time thinking about their goals and communicating these with enthusiasm to their staff.CInstead, the motivation debate seems to focus on rewards, either financial or non-financial. For example money is commonly used as an incentive for sales people or others with measurable targets to reach. Sometimes it is also used to reward employees whose performance has been evaluated subjectively by a line manager. This is less satisfactory. Verbal commendation is also used to motivate, from a simple word of encouragement in the employee's ear to a public award ceremony.DBut do all these types of rewards motivate people? Well yes, they do. They motivate them to get rewards. What they don't necessarily do is motivate them to be a committed employee and do a good job. What really motivates people is the level of satisfaction they find in their work. As Herzberg famously put it: 'If you want people motivated to do a good job, give them a good job to do ‘ESo the real motivators are things which are intrinsic to the job: that the employee feels part of a unit that is working towards something worthwhile. And from this as long as communication between employee and management is open and respectful, will come recognition for good work, advancement in the company and personal growth. The best that companies can do is to create such an environment and then hope that within it people are able to motivate themselves。
新版剑桥商务英语高级第三版课后答案unit9
新版剑桥商务英语高级第三版课后答案unit91、I want something to eat. Please give me a _______. [单选题] *A. bookB. watchC. shirtD. cake(正确答案)2、The street was named _____ George Washington who led the American war for independence. [单选题] *A. fromB. withC. asD. after(正确答案)3、When you have trouble, you can _______ the police. They will help you. [单选题] *A. turn offB. turn to(正确答案)C. turn onD. turn over4、52．I'm happy to ________ a birthday card from an old friend. [单选题] * A．buyB．makeC．loseD．receive(正确答案)5、We’re proud that China _______ stronger and stronger these years. [单选题] *A. will becomeB. becameC. is becoming(正确答案)D. was becoming6、He couldn’t ______ the maths problem without your help. [单选题] *A. work out(正确答案)B. work atC. work forD. work with7、—Would you like some milk?—Yes, just _____, please. [单选题] *A. a little(正确答案)B. littleC. a fewD. few8、Our teacher suggested that each of us _____ a study plan for the tong summer vacation. [单选题] *A. make(正确答案)B. madeC. will makeD. would make9、The twins _______ us something about their country. [单选题] *A. told(正确答案)B. saidC. talkedD. spoke10、55．There is a ________ on in the bookshop. Let's go to buy some books. [单选题] * A．movieB．matchC．sale(正确答案)D．concert11、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *A. doB. doneC. to do(正确答案)D. doing12、36．This kind of bread is terrible. I don't want to eat it ______. [单选题] *A．any more(正确答案)B．some moreC．no longerD．some longer13、What’s the price and what sort of _______ do you offer? [单选题] *A. advantageB. accountC. displayD. discount(正确答案)14、He gathered his courage and went on writing music. [单选题] *A. 从事B. 靠······谋生C. 继续(正确答案)D. 致力于15、If the trousers are too long, ask the clerk to bring you a shorter _____. [单选题] *A. suitB.setC.oneD.pair(正确答案)16、By the end of this month, all this _____. [单选题] *A. is changedB．will changeC. will have changed(正确答案)D. has changed17、John is fond of playing _____ basketball and Jack is keen on playing _____ piano. [单选题] * A．/…the(正确答案)B．the…/C．/…/D．the…the18、The red jacket is _______ than the green one. [单选题] *A. cheapB. cheapestC. cheaper(正确答案)D. more cheap19、For the whole period of two months, there _____ no rain in this area. Now the crops are dead [单选题] *A. isB. wasC. has been(正确答案)D. have been20、It was difficult to guess what her_____to the news would be. [单选题] *A.impressionmentC.reaction(正确答案)D.opinion21、The people’s Republic of China _______ on October 1, 1 [单选题] *A. foundB. was founded(正确答案)C. is foundedD. was found22、We ______ to set up a food bank to help hungry people next week.（）[单选题] *A. hadB. are going(正确答案)C. were goingD. went23、—What’s the matter with that boy?—______.（）[单选题] *A. He is watching TV in his roomB. He takes his temperatureC. He was playing a toy carD. He hurt his right leg(正确答案)24、We need a _______ when we travel around a new place. [单选题] *A. guide(正确答案)B. touristC. painterD. teacher25、Don’t _______. He is OK. [单选题] *A. worry(正确答案)B. worried aboutC. worry aboutD. worried26、--Henry treats his secretary badly.--Yes. He seems to think that she is the _______ important person in the office. [单选题] *A. littleB. least(正确答案)C. lessD. most27、He’s so careless that he always _______ his school things at home. [单选题] *A. forgetsB. leaves(正确答案)C. putsD. buys28、78．According to a report on Daily Mail, it’s on Wednesday（）people start feeling really unhappy. [单选题] *A. whenB. whichC. whatD. that(正确答案)29、Grandfather lives with us. We all _______ him when he gets ill. [单选题] *A. look after(正确答案)B. look atC. look forD. look like30、Do you know what（）the change in his attitude? [单选题] *A. got throughB. brought about(正确答案)C. turned intoD. resulted from。
商务英语阅读Unit10 banking 课后答案和新编剑桥商务英语(高级)第三版
Chapter 10The Alchemists of FinanceExercises1. Questions on the text1)Wha t’s the main difference between commercial banks and investmentbanks?In today's business environment, the main business of commercial banks is to collect deposits and make loans, while that of investment banks is to underwrite stocks and bonds and advise companies on mergers and acquisitions.2)Why do investment banks try to keep quiet about their big profits?Investment banks try to keep quiet about their big profits for two major reasons: first, they are under more scrutiny by regulators and investors; second, private equity and hedge funds have overtaken them in raising money and making excessive bets.3)What changes have taken place in the financial markets since the 1980s?The main changes since 1980s have been the rapid growth of financial instruments with unprecedented breadth, depth and richness, brought out by technology and innovation. Examples of those financial instruments are public and private debt securities and derivatives.4)Why do bankers and regulators worry about a possible collapse of aninvestment bank?They worry about a possible collapse of an investment bank because such an event will have serious implications for the whole financial system, and it is vital to know how such institutions evolve, how they handle risks and how well those risks are spread around the financial system.5)Which three factors can explain the huge profit for investment banks?Those factors are: first, the alchemist's trick of turning debt (mostly leaden) into derivatives (mostly liquid); second, the emergence of a new class of leveraged client (hedge funds and private equity); third, seeking out new capital markets and clients around the world. Meanwhile, in all these pursuits the banks are now using their own money, to differing degrees.6)What does the expression “the wild east” refer to?That expression refers to the new markets emerging in Europe and Asia. The introduction of the euro in 1999 and the rapid growth of economies in those regions have attracted investment banks.7)What makes London an impressive rival to New York as a global financialcenter?London has become an impressive rival to New York as a global financial center because: first, London trades a wide range of assets and is regulated on the spot;second, London is a hub for Europe and continent European countries can raise capital there; third, London is also regarded as a springboard for emergingmarkets such as China and Russia.8)How do investment banks manage the risks?Investment banks try to find the most talented people to handle the intricate assets;they measure the correlations between different financial instruments in an attempt to spread risk; they invest hundreds of millions of dollars a year in technologies to measure and stress-test risks; they also try to boost their risk-weighted capital.9)According to the text, what’s the relationship between revenue and risk infinance?The relationship between revenue and risk is fundamental in finance. Risk-taking is awarded by possible high revenue. Low risk often means less revenue.However, in order to gain more revenue, you need to take more risks. You should carefully calculate the risk and balance it against revenue beforehand, or you will pay a high price for foolish investment bet.10)Which one is more important to the growth of the finance industry,innovation or regulation?Based on the text, both innovation and regulation are vital to the healthy growth of the finance industry. Without innovation, investors have fewer places to gain returns on their money and those seeking money would have much more difficulties in obtaining it. Thus innovation boosts the rapid growth of finance industry and brings benefits to more people both in developed countries and developing countries. However, innovation without proper regulation, such as the securities that no one knows how to exactly measure their risk, could lead the growth of the finance industry to a disastrous end.2. Fill in each blank of the following sentences with one of the phrases in the list given below:1)The government has taken many measures to bring down the prices of oil.2)Employees are asked to keep quiet about their year-end bonus.3)Regulators demand the monopoly company to split into smaller entities.4)It’s reported that China Telecom plans to spin off its network services unit in HK.5)The traffic had seized up for miles because of the accident.6)According to those representatives, new forces are at work in the refiningindustry.7)We shall never know how she managed to acquire her promotion; there is no wayto account for it.8) A nationwide law aimed at stamping out passive smoking in public spaces inSwitzerland came into force on Saturday.9)Innovations will bring about dramatic changes in this industrial sector.10)I would say that, on balance, it hasn't been a bad year.3. Match the terms in column A with the explanations in column B:A B1) liquidity crisis a) a bank that provides checking accounts,savings accounts, and money market accountsand that accepts time deposits. 62) leveraged buy-out b) a company issues common stock or shares tothe public for the first time. 53) credit crunch c) the situation in which a business experiences alack of cash required to grow the business, payfor day-to-day operations, or meet its debtobligations when they are due, causing it todefault. 14) over-the-counter securities d) the acquisition of another company usinga significant amount of borrowed money(bonds or loans) to meet the cost of acquisition.25) initial public offering e) a financial institution that assists individuals,corporations and governments in raisingcapital by underwriting and/or acting as theclient's agent in the issuance of securities. 8 6) commercial bank f) an aggressively managed portfolio ofinvestments that uses advanced investmentstrategies such as leveraged, long, short andderivative positions in both domestic andinternational markets with the goal ofgenerating high returns. 97) stress test g) a sharp increase in the interest rates and astrong decrease in allocated credits. 38) investment bank h) a process that measures whether oneinstitution has adequate capital and/or assetsto respond effectively to various, adversescenarios usually presented by a computerprogram. 79) hedge fund i) securities traded in some context other than ona formal exchange such as the NYSE, etc. 410) risk management j) the identification, assessment, andprioritization of risks followed by coordinatedand economical application of resources tominimize, monitor, and control the probabilityand/or impact of unfortunate events or tomaximize the realization of opportunities. 104.Translate the following into Chinese：在去年信贷危机爆发的时候，联邦的监管者们向国内的各主要金融机构注入了数以百亿计美元，而他们这么做的原因在于这些银行是如此之大以至于官员们担心它们的破产将会拖垮整个金融体系。
新编剑桥商务英语(高级)第三版9.1
9.1 InnovationVOCABULARY Describing products1Do you agree with this quotation?‘When the product is right, you don’t have to be a great marker.’Lee Iacocca, former CEO of Chryslerexperience for each one.Deleting ‘spam’ from your email inbox is a time-consuming process.Market research49.1 Listen to this example of a telemarketing call. What is the marketertrying to find out?5Work with a partner and act out similar conversations. Use the list below6Look at these expressions used to describe a new product. Put the correct preposition in each gap.0 It is designed to withstand high 5 It will appeal _______students. temperatures. 6 It complies _________industry1 It retails ________$20. standards.2It consists _______two main parts. 7 It is sold mainly________ hardware3 It comes ________two different sizes stores.4 It is aimed ________the youth market. 8 It runs______ mains electricity.7 Think of a product and use four or five of the expressions in the exercise 6 to describe it. See if your partner can guess what the product is from these statements.They retail at about $40. They come in a range of sizes and colours. They are aimed at the youth market mainly, although some older people wear them too. They are sold in sports. They are designed to be light and comfortable.(Answer :training shoes)LISTENING A product presentation89.2 You work for Greenscope, a company that makes gardening products. You will hear one of your colleagues, a product manager, presenting a product he thinks will revolutionise your business. The first time you listen, complete the notes.1 Name of product:______________________2 Function:__________________________3 Target market:_________________________4 Retail price:_______________________9 9.2 Listen again and answer the questions below.1 What kind of products would he prefer to sell?A Luxury products.B Basic products.C Products which fulfil a real need.2 How did the inventor get the idea?A He kept over-watering his plants.B He had no-one to care for his plants when he was away.C His apartment wasn’t a good place for growing plants.3 How have the R&D department improved the original idea?A It has a bigger capacity.B It can be programmer to water plants more precisely.C It comes with detailed plant care instructions.4 Which market will Plant-carer be targeted at ?A The general public.B Amateur gardeners.C Professional gardeners.5 What does he think is the significance of this product to the company?A It will be as successful as the iPod was.B It will help them through a period of change.C It will give the company a big boost.READING 1 Which of these statements about innovation do you agree with?1 ‘Innovation comes from the producer –not from the customer’.W. Edwards Deming, business advisor and author2 ‘Unless we’re in touch with our customers, our model of the word c an diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either’.Steve Ballmer, CEO Microsoft2 Take five minutes to read the article on innovation, on page 89, taken from a business newspaper. Is the author saying companies should spend less on research and development(R&D)?Exam SuccessRead the statements quickly first before reading the article. It will increase your curiosity about the content of the article.3 Study the article again and answer these questions.●Which paragraph (A, B, C, D or E )does each statement(1-8)refer to ?●Next to each statement mark one letter(A,B,C,D or E).●You will need to use some of these letters more than once.1 You have to be sure your innovation will last and can go on differentiating your offer.2 You can innovate with services and business processes as well as with products.3 Managers are wrong to see innovation as the answer to business growth.4 Innovations are only successful if consumers like them.5 Companies who start to innovate must be brave enough to go all the way.6 You ca n’t measure the success of a company’s innovations by its R&D expenditure.7 Companies innovate because they want to do something different from their competitors.8 There is no fixed amount you should spend on innovation in order to be competitive.4 Find these phrasal verbs in the text. Then match each with a definition(A-E).1 to come up with A to finish the job2 to keep up with B to think of3 to see something through C to adopt /to begin to use4 to take something up D to stay at the same level as5 to stand up to E to be able to resist5 Work with a partner and answer these questions.1 Have you ever come up with an idea for a new product or service?2 Do you keep up with developments in computing and telecommunicationstechnology?3 Is there a project you have undertaken that you a )have and b) haven’t seen through to the end?4 Do you sometimes find it difficult to stand up to people when they pressure on you?5 Have you taken up any new hobbies or interests in the last three years?Don’t waste your money on innovation○A G eneral Motors has invested more money in research an development (R&D) projects in the last 25years than any other big corporation. But at the same time, its market share has declined. The fact is that there is no correlation between the amount of revenue spent on R&D and the innovative success of an organization. Managers who think that innovation is a passport to greater marker share and profitability are fooling themselves. A recent survey by the respected consulting firm, Booz Allen, found that among the world’s top 1,000 corporate R&D spenders there was ‘no discernible statistical relationship between R&D spending levels and nearly all measures of business success including sales growth, gross profit, operating profit, enterprise profit, market capitalization or total shareholder return.’○B But this should not come as any surprise. The level of R&D spending- whether in euros, dollars or a percentage of sales- is not a measure of effectiveness or productivity. The ability to come up with new ideas ,to be creative or to innovate is not a question of budgetary investment. The real driver of innovation is growing marker competition, not growing R&D spending. The definition of a successful innovation policy is when companies are able to make a cost-effective investment to differentiate themselves from their competitors. If that comes about by a 1% investment of revenue in R&D, then good luck to the company. If it takes 10% to keep up with or stay ahead of the competition, that is fine, too.○C This doesn’t necessarily mean product innovation. The Dell Computers model is a good example. Dell spend very little on product innovation- they leave that to others in the industry. In this respect they seem to e more a follower than a leader. Their principal innovation, and now their core competence, is in supply chain management. By producing locally and by selling direct to the consumer online and by telephone, they have been able to manage their costs in a way that means the model works anywhere in the world, from the UK to China.○D But creating an innovative produce o r model is not sufficient. It’s sustaining that difference that is really the key to successful innovation. Few companies, in fact, are able to make that step. Once they have innovated to find a competitive advantage, all too often they lack the courage to see them through. To be a successful innovator youdon’t need to be rich, but you do need to be incredibly bold. Any film producer knows this: a low-budget independent film, well marketed and well timed has every chance of being as successful as a $100m Hollywood blockbuster.○E After all, there are no prizes for the number of patents granted. Counties and companied who measure their success on how much money they ‘invest in the future ’are missing the point. Your innovation is only a goo d one if customers respond to it and take it up. The real measure respond to it and take it up. The real measure of productivity is how many new customers you gain and how many profitable existing ones you are able to retain. Apple ’s iPod is ,on the face of it, a fantastic innovation, a product of a company that spends less than the industry average on R&D. but in the end its success will be measured by how well its stands up to its many competitors and whether Apple are able to purchase and download music and other media content. LISTENING Idioms19.3 You will hear an extract from an internal meeting between two managersat a software developer. They are discussing a job they have been offered.Are they going to accept the job?29.3 The speakers uses a lot of idiomatic phrases. Listen again and completethe phrases below.1 The only ______________ block is the price.2 You’re assuming that we’ve got to start from______________.3 There’s no need to reinvent the _______________.4 You imagine it’s all goi ng to be _____________sailing.5 The costs have _______________out of control.6 Of course there would be __________________problems.7 I’m sure we can find some middle______________ with them.8 If it all goes pear-____________,don’t say I didn’t warm you.3Work with a partner. How would you express each idea in your language? Is there similar idiom or one that is very different?GRAMMAR would4Look at these pairs of sentences. How are the sentences with would different?1 I want a diet coke. A I would like a diet coke, please.2 That’s out of the question. B That would be very difficult for us.3 I can’t agree before speaking to my C I would need to speak to my managerboss. before agreeing anything.4 Can you give us a discount? D Would you be prepared to offer us adiscount?5 Please do what you can to help. E I would appreciate any help you can offer. 5Transform these sentences using would and the words given in brackets to make them sound more diplomatic.0 A written contract means there will be no misunderstanding.(prevent)A written contract would prevent any misunderstanding.1 We can move a little on price if you increase the order. ( prepared)2 Can you deliver 1,000 units to us as soon as possible? ( able)3 We can’t accept the terms you propose. ( have difficulty)4 Consider it from our point of view. ( ask you)5 Manufacturing only 100 doesn’t make any sense. (viable)6 I don’t want to give you an answer now. (like t o think)7 What is in the deal for our company? ( benefit)WRITING A letter in response to a request6You are the manager of an office cleaning company. You have received this request from a client. What does he want?15 October SPATCOLDear Sir/MadamAs Property Manager at Spatcol, I am responsible for the maintenance, cleaning and servicing of all our offices in the UK. We have recently moved our headquarters out of central London to a business park near Uxbridge.We are looking for a firm to manage the following services for our new facility:●cleaning and plant care;●s ecurity and car parking attendants;●b asic maintenance of electrical installations (lighting, lifts, etc);●upkeep of the surrounding gardens and green areas.I am attaching full specifications of our offices. Please submit your proposal to me, David Ferguson, Head of Property Services Division, at the above address by 12 November.Yours faithfullyDavid FergusonDavid Ferguson7 You ask your assistant manager to writer a reply. When you check it, you find is too direct and not polite enough . Change it so that it sounds more diplomatic and encouraging to the customer.Learning TipWhen writing, don’t make claims you cannot justify. So if, for example, you claim to offer the highest quality services, then give examples and references to support this. TOP OFFICE CLEANINGDear Mr FergusonThanks for your letter asking us to quote for the contract for office cleaning, maintenance and security at Spatcol.I don’t kn ow how you got our name, but we are really only an office cleaning company. We do a bit of garden maintenance, but the other jobs you mention are not our field. If you like we could just take on the office cleaning and garden maintenance work and leave the other jobs to another company. I don’t see any problem with that. If that’s not what you had in mind, then I suppose you’d be better off with a company that can do it all.Sorry not to be of more help this time, but do think of us again for cleaning work if you have another building and are looking for cleaners. We do a good job and have a lot of satisfied customers.Best wishesPaul GunsonPaul Gunson。
剑桥商务英语考试高级阅读模拟习题及答案
剑桥商务英语考试高级阅读模拟习题及答案剑桥商务英语考试高级阅读模拟习题及答案Never too old to learn, never too late to turn.以下是店铺为大家搜索整理的`剑桥商务英语考试高级阅读模拟习题及答案，希望能给大家带来帮助!Read the following article on negotiating techniques and the question on the opposite page .For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.The Negotiating T able:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requir es two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were notinterested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参考答案:15 B 16D 17A 18D 19B 20 A15.第一段有这样一句话needs to avoid being too adversarial，也就是说要保持客观，公正，超然，所以选择B。
新编剑桥商务英语高级答案
新编剑桥商务英语高级答案【篇一：新编剑桥商务英语高级第三版第10.1】p> 10.1 travel and entertainmentvocabulary business travel1do you agree with this view?‘i can see a trend, executives want to save costs on businesstravel ,and connecting people virtually is becoming more affordable.’2study the phrases in the box.what does each one mean?how is it pronounced?commute subsidised transport congestion give a lift to someone rush hour teleconferencingcar share schemetravel expenses3which of these statements do you sympathise with?1 spending two hours each day commuting to and from work really affects people’s quality of life.2 it’s fair that the company should subsidise travel for people who commute a long way to work.learning tip 3 if more people worked flexibly we could avoid congestion and rush hours.try to use idiomatic 4 i don’t mind giving a colleague a lift to work now andphrases when then but i couldn’t take part in a car share scheme. i expressing opinions: enjoy that hour to myself in the mornings.eg i couldn’t agree5 air travel is too time-consuming.video andmore ;i’d go alongteleconferencing is the only way forward.wi th that;actually,6 it’s the duty of every employee to manage their business that’s not the way itravel expenses as if it were their own money.see it,etc.4discuss the following questions.1 how do you get to work / college each day?2 why do you use this from of transport ?3 do you pay for your own travel?5as the new manager of the support services atsterrman, engineering firm, you have been asked to reduce spending on travel and entertainment .suggest a policy to tackle each of the problems below.current situation1 the company owns and maintains a fleet of 35company cars for the sales team.2 the company pays for business class tickets on bothlong and short flights.3 the use of expensive restaurants to entertain guestsand clients is very common.4 the company spends a lot on hiring outside rooms formeetings and conferences.compare your answers with a partner.listening a team-building day6 a lot of companies use team-building events ,such ascanoeing events,treasure hunts,company role plays,etc.______.but what should their aim be?prioritise(1-7)the following aims.a generally getting to know each other betterb breaking down formal barriers between management and employeesc bringing out the best qualities in each individual d helping people to feel better about themselvese distinguishing leaders from followersf increasing loyalty to the company g helping to remember that there’s more to life than just work 7 is there some other benefit that hasn’t be en mentioned above?8 10.1 your company has organised a team-building day at silverstone motor racing circuit. you have been asked to attend a short presentation of the programmefor the day. listen and complete your notes. use up to three words for each space. team-building day the aims 0 the aim is not only to 1 to learn how each individual think,functions and 2 this new understanding will make us_______________. the schedule 3 meet at the office at ___________________. 4 the journey will take ___________________. 5 for the activities we will be divided into_____________. 6 at lunch there will be a surprise _________________. 7 after the afternoon’s activities there will be a ________. preparation 8 dress__________________. 9 in case of cold bring a jumper or___________________.10 no mobile phones, laptops, but can bring ____________.the home of british motor racing9 what do you think the activities at the circuit will be exactly? grammar future forms1 look at the verb forms in these sentences(1-6).whatform is used to express the following about the future? future formsa an offerlearning tipnote the use of thepresent when twoclauses about thefuture are connectedwith when or anothertime phrase.i will see him.i willgive him yourmessage.__when isee him, i’ll give himyour message.b a decision already takenc an arrangementd a schedulee a general predictionf a confident prediction 1 the day will begin with a working breakfast at eight o’clock after which delegates will have 30 minutes of free time before the first seminar at 10 o’clock. 2 we’re not going to have a christmas party this year; instead we are going to give the money we would have spent to a charity. 3 she’s not easy to convince,is she?i can see this is going to be a very long discussion. 4 don’t worry, i’ll take the laptop with me.that’s one less thing for you to remember. 5 i’m meeting him at his office at 6.30 and then we’re eating at a greek restaurant in the cit y center. 6 i think he’ll find it difficult to adapt to his new role, because he’s used to being independent. 2 you colleague has written this email for an agent in djakarta.before you send it, she has asked you to put verbs she’s not sure about in the most natural form. dear jimthank you for your email, asking about our plans fornext year. i (0) will do my best to explain the situation.i agree that this year has been disappointing,but weexpect that sales(1)________(pick up)next year.the result of our marketing meeting last week is that we (2)__________(launch) the new version of the dct10 in asia next spring. from the feedback we’ve had in europe,i’m sure it (3) _______(be) a great success. the international gas industry trade fair (4)_______(take place) in singapore next march.i (5)______(fly)out there with jane on 16 march and i hope to have a couple of days extra to seesome agents, but i (6)_____(call) you when i (7)_______(have) my exact schedule,so that we can arrange to meet.in the meantime,let me know if you(8)_______(visit) theuk any time soon. then we can arrange to meet for a meal and a chat. best wishessarahreadingevents management3 do you think being responsible for organising corporate events, sponsorship,parties and team-building events in a dream job? why?/why not?4 read the article from a business magazine about organisingcorporate events.● choose the best sentence from those below(a-h) to fill each of the gaps in the test.● do not use any letter more than once.● there is an example at the beginning(0)how to manage an eventhow would be an events organiser?on the face of it ,playing‘my genial host’ to a group of freeloading clients doesn’t seem too arduous a task. but the amount of stress experienced in getting ready for it and the real and ever-present danger of something going horribly wrong make it a job only for those with nerves of steel. (0)e the list is endless.corporate hospitality events should be an opportunity to relax with your customers and get away from business,but instead they actually expose a company to close scrutiny by its most valued audience and leave a lasting impression in theirminds .done well ,the client is left with the image of acreative ,fun and professional organisation. (1)______worse still ,you might offend:the company who arranged a james bond theme night that started with a group of international guests being greeted by bikini-clad ‘bond girls’ should have known better.the first consideration is what the aim of the event is :to launch a new product ,to develop awareness of the company’s mission, to build relationships with new clients or just to thank existing ones for their continued custom .(2)_______for the latter you won’t necessarily have to spend excessively to get it right ,but you willhave to think about what will make the event memorable. audience participation is generally a good way to achievethis ,for example giving a theme to the event ,such as a 1970s disco or a hawaiian evening.(3)________ it may also put some under pressure ,making them feel that they will have to dance like john travolta or to rely more on their wallet than their imagination to make their costume.(4)__________an alternative is simply to give them a treat by taking them to a show or sporting event and afterwards for a meal where they can relax and chat .(5)________ the advantage of these is that the clients are more likely to look forward to it and to share the good news with others in the wider world who may also have an interest in the event .(6)________in addition ,anything that goes wrong at the events is likely to reflect badly on the main organiser and not your company.a this will get the participants more involved and help to‘break the ice ’ if peopledon’t know each other well,but be careful.b an example of this would be a golf tournament or a football match.c the first two are more like presentations and will mean putting on a show to impress.d staff parties,on the other hand ,are much less stressful because the consequencesof failure are not so damaging.e a speaker may not turn up ,a piece of vital equipment may fail ,the invitation maygive the wrong date.f done badly ,the company may end up lookingcheesy ,disorganised or even cheap.g the result is good publicity and an enhanced image for the company.h the balance is a difficult one and it all depends on the skill of the organiser in theplanning and publicizing of the event ,so the guests feel at ease.vocabularygo and get1 complete the following sentences using the correct form ofeither go or get.0 there is always a danger that something will go wrong on the day.【篇二：新编剑桥商务英语(高级)第三版3.1】p class=txt>3.1 communication at workvocabularymean of communication1 what does this quotation mean to you?‘think like a wise man but communication in the language of the people.’w.b. yeats, poet (1865-1939)2 delete the verb that does not go with each type of business communication. 0anemailsend /draft /post1a phone calldo/make /receive2a press release put up /issue/put out3an advertising campaign launch/run /make4a presentation give /make/ tell5a meeting or seminarhold /attend /carry out6 a report produce/run/publish7a noticeput out/put up/ display8a memo to all concernedpublish/send out/circulate9information on the internet post/make/put3 for which of the following would you feel most confident using your english? and least confident? discuss with your partner.a presentation a meeting a phone calla reportan email4discuss these quotations with your partner.? have you had good experiences of dealing with companies through callcentres?? do you shop on the internet? why? /whynot?? with which products or services is face-to-face contact helpful? with which isit unnecessary?5 read the five extracts from the magazine management now on page27 andthen match each of the eight statements (1-8) with one of the extracts. you will need to use some of the texts more than one.0 you can gather a lot of customer data with modern computer systems. a1 one future trend will be more direct contact between companies and their customers._____2 business hasn’t really changed, only the media of communication._____3 companies need to think about which channel is most appropriate to their customers ’needs._______4 customers are frequently frustrated by not being put though quickly to the person they need to speak to._____5 there is less human interaction nowadays, but this isn’t necessarily bad for the customer.________management now. april issuebetter communication?natalie fitzgerald asked five people working in the field what they thought.a bill osmond, data analysti think he’s got a good point. powerful it systems give companies enormous amounts of information on customer behavior, but it’s what they can do this data that matters.a good example in recent years was centrica, the british utility company. it acquired a big portfolio of different companies and then spent huge amounts of money on an it system designed to cross-sell its various products and services-financial services, telephone contracts, energy supply and so on _to the customers in its different businesses. but they never managed to do it, because their it people were unable to merge all the customer databases or to make them talk to each otherb sarah bridgestone, former call centre managerabsolutely. call centres can more often act as a barrier than a help. talk the example of a well-known mobile phone operator. when a customer calls, he’s given a list of options to choo se from: dial i for bill enquiries, 2 to upgrade his handset, 3 if he has a technical problem, 4 if he’s thinking of leaving the company. from each of these he’s taken through another list of options. if he still can’t find what he is looking for, he’s inv ited to ‘stay on the line until an operator becomes available’. this can take up to ten minutes, by which time he is now seriously thinking of going back to option 4 and cancelling his contract. it really seems counter-productive.cdoug cook, bank managerthere is no doubt that modern communication channels have depersonalized a lot of customer contact. banks have been doing this for years, trying to commoditise the service that they offer so that they can rationalize it and make it cheaper to deliver most transactions- bank deposits, cash withdrawals, issuing of statements-have been automated whether at a cash machine, over the phone or online. this has saved companies and the customer money. but cost-cutting is by no means the only driver- it’s a trend a lso driver by customer demand for a quick and flexible service.d farhana patel, online retailerit’s just about convenience. whether i text you a message or tell you the same message face-to-face, it’s still a message. the growth of internet shopping compared to that of high street shopping shows very clearly that customers want cheaper and more accessible services. sellers like the convenience too of course. ebay started out as a market place for individuals but, increasingly, companies have used it to sell products direct to consumers. in face it’s not very different from a traditional market place. there is still a community of buyers and sellers who talk to each other and do business just the same as if they were dealing face-to-face.e brian macwhinney, management consultantbusinesses are often too quick to embrace new technology in order to save money or gain a competitive advantage. but applying the same solution to all types of business is never a good idea. there are cultural factors to consider. using a call centre in india to handle enquiries about train times on railways in europe is a bad idea because it isn’t suited to customers’ expectations. on the other hand, a european customer of a computer company doesn’t really mind if his technical problem is solved by a call centre operator in india or ireland or alaska, because it doesn’t require any cultural knowledge. good communication is about finding the right channel. in time, i expect we’ll see a return to more face-to-face contact with customers and more local services. speaking 1 which of the following do you find useful? when do you use it? why?mobile phone email sms msnblackberry2 decide the best ways to communication the following messages.first letter has been written for you).0to answer somebody, you give a reply.1to ask for something, you make a r_____.2to help someone remember, you give them a r_____.3 to suggest or recommend something, you make a p_____.4 to say something publicly, you make an a______.5 to say sorry you make an a______.6to insist that someone does something, you make a d_____. grammargrammar tipoften verbs that express a similar notion will take the same form, eg dissuade discourage, deter are all followed by someone from doing.this can also be the case with opposite notions, eg agree and refuse +to do. i discouraged him from applying for the job.i dissuaded him from applying for the job.verb patternsin the email below, all the forms following the communication verbs (discuss, apologise etc) are underlined. some are incorrect. correct them.dear jimfor givingfor givingup your time to help us.it’s very kind of you to agree (1) working with us on this project-i know you are very busy. when we last met, we discussed (2) a special team to deal with complaints from customers. i have since had a meeting with sarah, the head of thewe need a better system for dealing with complaints.last week, a customer rang to complain (7) to wait one month for interest on it before delivering the product. the sales person who answered the call offered him a discount, without even checking the history of the order. when i checked, i discovered an email from us in forming the customer when he thought the product (10) a one-month delay in delivery. the salesman was very defensive and said that he couldn’t be criticized (11)keep the customer happy!so you see, we’ve got a lot of work to do. looking forward to hearing from you. best wisheskaren 5put the words below into their correct place in the table. urgethreaten proposeundertakepraise blamerecommenddeny convince6 complete these sentences.0they threaten to take us to court if we didn’t pay them immediately.1it’s a very sensitive issue. i suggest __________ an anonymous email.2once, in a restaurant, i complained ___________ and the manager told us to leave. 3what a waste of time! we spent three hours discussing___________.4the company offered__________, but amazingly she refused. 5i’ve promised ___________ by tomorrow morning.6 i can’t believe you had to remind him ____________. that’s his job.【篇三：新编剑桥商务英语(初级)学生用书_答案_module_1.1-5.3】ing and workshopsp6what does your job involve? p7the present simplep8module 1.2personal and professional details meetingpeoplep10job and work p12module 1.3bec preliminary exam p14p15 reading test。
剑桥商务英语高级答案
剑桥商务英语高级答案【篇一：最新剑桥商务英语(bec)高级考试阅读真题及答案】part onequestions 1 - 8he has developed his own company to promote his work.0 a bc d e1 others in his field think very highly of him.2 his ideas have spread beyond the business world.3 he felt that people should be able to enjoy their work.4 his ideas are more complex than they seem.5 he did a variety of interesting things before writing his books.6 his most successful book was written with a colleague.7 he is particularly skilled at forecasting important developments.8 contact with the military was an early influence on his thinking.a john adairadair is the pioneering british thinker in the theory of leadership. he was the first person in the uk to hold a professorship in business leadership and has published a series of influential books on the subject.despite his quiet appearance, adair has had a colourful life,serving in a bedouin regiment and working on an arcticfishing boat! his initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where british army offices are trained. he now works as an internationalconsultant.b edward de bonode bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but onthe tiny island of malta. secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.most of de bono s work has been concerned with the way human beings can train themselves to think more creatively.this apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.c peter drucker【篇二：bec高级模拟试卷3及答案】ding 1 hourpart one questions 1 – 8? look at the statements below and at the five extracts on the opposite page from an articlegiving advice to self-employed consultants about negotiating fees for their services. ? which book (a, b, c,d or e) dose each statement 1 –8 refer to ?? for each statement ! – 8, make one letter (a, b, c,d or e) on your answer sheet . ? you will need to use some of these letters more than once .1 trying to negotiate is only worthwhile if there is the prospect of success.2 the best result of negotiation is when both parties have a sense of satisfaction.3 accepting a lower fee might have benefits in the future.4 it is important to know how much other people are charging for similar work.5 you should ask for a fee in excess of what you expect to get.6 offer the other party incentives to agree to your fee.7 other people‘s reactions to you are influenced by your body language.8 it may become obvious that you have come to regret a deal you have made.epart two questions9– 14? read the text about training progammes.? choose the best sentence from the opposite page to fill each of the gaps . ? for each gap 9– 14, mark one letter (a-h) on your answer sheet . ? do not use any letter more than once . ? there is an example at the beginning .(0)real training for all-action managerslearning by doing is familiar to every manager sent on a training course. invariably this involves role-play based on studies of long-ago triumphs and disasters from a relevant industry or organization. (0)_h_ the problem is, any experienceof decision-making gained from role-play has one obvious shortcoming: it is not real life. to tackle this dilemma, some of the best-known companies have set up the international management development consortium, which provides a range of executive development programmes for staff members. (9)____ what this means is that they involve ?actionlea rning‘ through real-life situations, and participants work as problem-solving consultants on projects within companies engaged in day-to-day business.(10)____ within this they also take trainingand refresher courses in traditional business skills such as finance, marketing, staff management and strategic planning. these disciplines are taught by a mix of academics, business people and senior managers from consortium companies who also monitor the consultancy work.more than 100 of these consultancy projects have been undertaken so far, and many more are to come. (11)____ generally, those who choose to attend the course come from various countries, reflecting the multi-national nature of companies within the consortium. (12)____ as a result of this cross-culturalexchange, the people on the course learn a great deal from each other- and often keep in contact on a professional level long after the end of their course.the consortium says language difficulties are not a problem when consultancies are undertaken for foreign companies on site. a translator is on hand to deal with difficulties which arise from technical terms or jargon. (13)____ this is because they are not charged consultancy fees, although a nominal sum is payable for administration. the funding for the scheme is provided by each consortium member who contributes to the cost of running the training courses, and the amount involved is considerably less than fees charged bya they are being offered by companies whoare aware of the benefits of the range of knowledge offered by the people on the course.b as well as the savings, there are also thedividends it pays in the form of improved staff performance.c the difference between these programmesand the average executive course, however, is that these courses are based on the concept of ?live‘ consultancy.d in this way, participants can alsobenchmark themselves against the best members from arange of consortium companies.leading business schools. (14)____ ?it is,‘ says the chairman, ?a real learning experience with techniques that can easily be used back at work..‘e this means that within every traininggroup there will be a wide variety of experience, which is discussed and explored by the group.f typically, groups of up to six coursegramme.g another major advantage is that thesecompanies usually get their problems solved very cheaply.【篇三：商务英语(bec)考试高级阅读真题及答案】txt>商务英语(bec)考试高级阅读真题及答案题目part onequestions 1 – 8 大家网 1 / 13look at the statements below and at the five reports about companies on?the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.which book (a, b, c,d or e) dose each statement 1 –8 refer to ?? for each statement ! – 8, make one letter (a, b, c,d or e) on your answer?sheet . you will need to use some of these lettersmore than once .?example :0 lack of self-confidence will put you at a disadvantage in a negotiation .0 a b c d e2. although this company is doing well, it has a number of internal difficulties to deal with3. this company has reduced the profits it makes on individual items4. one statistic is a less accurate guide to this company’s performance than another5. the conditions which have helped this company are likely to be less favourable in the future6. this company’s share price has been extremely volatile over the last twelve months7. this company is likely to be the subject of a takeover bid in the near future8. this company’s performance exemplifies a widely heldbeliefa更多精品在大家！大家网，大家的！chemical companymasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. the underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. however, masterson’s impending merger with bentley and knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. the share price has varied little during the course of the year and now stands at ￡ 6.75bhotel groupduring the past year the bowden hotel group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡ 88 million in the first six monthsof the year, ahead of expectations and helped by a strong performance from its london-based hotels and newly expanded us business. however. there is still some way to go. integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.chigh-tech companythis time last year a share in usertech was worth just over ￡ 1. six months ago it was worth ￡ 40. today it is priced at under ￡ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. but some technology companies are fighting back and usertech is one of them .what has renewed excitement in the company is the opening of its new american offices in dallas and its ambitious plans to expand its user base in both north and latin america.dbuilding companyre nton’s share price has risen gradually over the past year from ￡2.4 to ￡ 3.8 . the company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building 大家网，大家的！更多精品在大家！supermarkets. work has already begun on two sites in london, and the company is expected to sign a contract within the next month for building four large supermarkets in scotland.epottery manufacturermilton dishes has been through a shake-up over the past year. the group, which has been cutting margins and improving marketing, may post a small profit this year. the many members of the milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. trade rival ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.[nextpage]答案:1 d2 b3 e4 a5 d6 c7 e8 ca到1.该公司正在对其商业活动进行多样化。
新剑桥商务英语(高级)习题答案[精品文档]
English for Business StudiesKey to Unit 01: The three sectors of the economyThis unit covers a lot of basic vocabulary concerning developed economies much of it in an extract from a well-known British novel. It also discusses the evolution of the economy of most of the older industrialized countries, with the decline of manufacturing industry and its replacement by services. There is an extract from a magazine interview with an economist and an interview with a British Member of Parliament on this issue.1a V ocabulary p09Identify the most prominent features in this photograph, which illustrates various important elements of the infrastructure of a modern industrialized country.The photo clearly shows a large factory (the Unilever factory in Warrington, England) in the center, with more factories, industrial units, or warehouses in the top right-hand corner. The large factory seems to include some office buildings. Also visible are agricultural land (in the background; the land in the foreground doesn’t appear to be cultivated), a river, a railway and several roads, and housing, perhaps with a school in the center of the housing estate top left.1b Reading p10What is the key point that this extract is making about economies?The text suggests that most people take for granted the amazing complexity of the economic infrastructure.1c Comprehension p111.In lines 4-7, Robyn sees examples of all three. What are they?Tiny fields (the primary sector), factories (the secondary sector), and railways, motorways, shops, offices, and schools (the tertiary sector).2.The long sentence from lines 12-28 lists a large number of operations belonging to the different sectors of the economy. Classify the 18 activities from the passage Primary sector: digging iron ore, mining coal.Secondary sector: assembling, building, cutting metal, laying cables, milling metal, smelting iron, welding metal.Tertiary sector: advertising products, calculating prices, distributing added value, maintenance, marketing products, packaging products, pumping oil, transportation.3.Can you think of three important activities to add to each list (not necessarily in relation to the kettle)?Primary sector: farming (agriculture), fishing and forestrySecondary sector: manufacturing, transforming and processingTertiary sector: financing, designing, retailing2a Reading p121.Why do people worry about the decline of manufacturing?Because they think it will lead to unemployment.2.Which activities are as important as the production of goods?Designing goods, persuading people to buy them; arts and entertainment.3.Should people worry about this state of affairs?No, because it is a natural, progressive and inevitable development.2b Listening p13Listen to a short interview with Denis MacShane, a British Member of Parliament for the Labor Party.Does he hold the same view as J. K. Galbraith?Denis MacShane quite clearly disagrees with Galbraith.1.Why does MacShane think that manufacturing has a future?Because there are many new products that have to be invented to serve new needs.2.Why does MacShane think that manufacturing has a future in the advanced countries?Because these countries have production technology that requires very little labor input.3.Why, however, is this manufacturing unlikely to solve the problem of unemployment?Precisely because it requires very little labor input.4.What does MacShane mean by ‘in theory there should be no more manufacturing’ in Switzerland? (It is this theory that makes many people argue that m anufacturing must move to ‘less-developed’ countries.)The conventional theory is that the most important cost in manufacturing is labor, and wages and salaries in Switzerland are the highest in the world. (As is the cost of living!)5.Why does he say it is surprising for a British company to be buying Swiss goods?Because the pound sterling has, over the years, lost a great deal of value against foreign currencies, especially the Swiss franc.6.What is the reason he gives for the United States still being the richest nation in the world?It has a successful manufacturing economy, including its computer and car (automobile) industries.7.Match up the following expressions and definitions:1.to convert itself. B/ to change from one thing to another2.to serve needs D/ to satisfy people’s desires or requirementsbor input A/ manual work4.to stumble on E/ to discover something by accident5.to be dubious C/ to be uncertain, disbelieving2c Writing p13Summarize both Gallbraith’s and MacShane’s arguments in a short paragraph of fewer then 50 words.A POSSIBLE SUMMARY Galbraith says that manufacturing industry will inevitably decline in the advanced industrial countries, and be replaced by design, advertising, entertainment, and so on. MaShane says that manufacturing will change, and make new products with new technology.New words in this unit 01agriculture, business, company, consumer, economic, economy, employment, goods, industry, infrastructure, labour, manufacturing, primary sector, product, raw materials, secondary sector, tertiary sector, unemploymentUnit 2 ManagementManagement is important. The success or failure of business organizations, government institutions and public sector services, voluntary and non-profit organizations, sports teams, and so on, often depends on the quality of their management. This unit includes a discussion of the qualities required by managers, a definition of management, consideration of the role of the meetings in management, a critical view of the management of one large American multinational company, and an interview with the manager of a British department store, who discusses his job.Before the discussion on the qualities required by managers and the definition of management, maybe we can discuss the cartoo n. What’s the joke? We can assume that Mr. Farvis runs this company (his name is on the door). What can we say about his managerial skills, or his apparent lack of them?Discuss in pairs for two minutes what exactly managers do, concerning organizing, setting objectives, allocating tasks and resources, communicating, motivating, and so on.1a DiscussionWhat is management? Is it an art or a science? An instinct or a set of skills and techniques that can be taught?Management is a mixture of innate qualities and learnable skills and techniques.What do you think makes a good manager? Which four of the following qualities do you think are the most important?Being decisive: able to make quick decisionsBeing efficient: doing things quickly, not leaving tasks unfinished, having a tidy desk, and so onBeing friendly and sociableBeing able to communicate with people -----Being logical, rational and analyticalBeing able to motivate and inspire and lead people -----Being authoritative: able to give ordersBe ing competent: knowing one’s job perfectly, as well as the work of one’s subordinates -----Being persuasive: able to convince people to do thingsHaving good ideas -----Are there any qualities that you think should be added to this list?Which of these qualities can be acquired? Which must you be born with?There are clearly no definitive answers as to which of these skills can be acquired.1b ReadingPeter Drucker, the (Austrian-born) American management professor and consultant, is the author of many books about business. This text summarizes some of Peter Drucker’s views on management. It paraphrases the extended definition of management he gives in one of his management textbooks. As you read about his description of the work of a manager, decide whether the five different functions he mentions require the four qualities you selected in your discussion, or others you did not choose.What is management?Drucker’s first point (setting objectives and developing strategies) presumably requires qualities J, H, E and A (not necessarily in that order). The second point (organizing) presumably also requires H, E and J. The third point (motivation and communication) embraces F, D, I and probably C. The fourth point (measuring performance) probably requires H and E. The fifth point (developing people) might require H, F, D and J. But all this is clearly open to discussion.1c V ocabularyComplete the following sentences with these words.Achieved; board of directors; communicate; innovations; manageable; performance; resources; setting; supervise1.managers have to decide how best to allocate the human, physical and capitalresources available to them.2.Managers -- logically – have to make sure that the jobs and tasks given to theirsubordinates are manageable.3.There is no point in setting objectives if you don’t communicate them to yourstaff.4.Managers have to supervise their subordinates, and to measure, and try toimprove, their performance.5.Managers have to check whether objectives and targets are being achieved.6.A top manager whose performance is unsatisfactory can be dismissed by thecompany’s board of directors.7.Top managers are responsible for the innovations that will allow a company toadapt to a changing world.1d V ocabularyThe text contains a number of common verb-noun partnerships (e.g. achieve objectives, deal with crises, and so on).Match up these verbs and nouns to make common collocations.Allocate resources (or people)Communicate information (or decisions)Develop strategies (or people or subordinates)Make decisionsMeasure performanceMotivate peoplePerform jobsSet objectivesSupervise subordinates2 Meetings‘One can either work or meet. One cannot do both at the same time.’(Peter Drucker: An Introductory View of Management)What do you think Peter Drucker means by this comment?Drucker obviously believes that work is largely something that is done individually, and that meetings are not ‘work’, but merely preparation for it, or consolidation after it.2a Reading p18Read the computer journalist Robert X. Cringely’s description of the management style at IBM.Is he positive or negative about IBM’s working culture?Robert Cringely’s history of the personal computer industry is very informative, in places very critical, and also very funny. In this extract, he is extremely negative about IBM, saying that they put much too much effort into management and worrying about the possibility of making bad decisions, and not enough into producing good, competitively-priced products.2b ComprehensionExplain in your own words exactly what Robert Cringely means in the following sentences.1.Every IBM employee’s ambition is apparently to become a manager.It seems as if the people who work for IBM are more interested in being regarded as a manager than as a computer designer or technician2.IBM makes management the company’s single biggest business.IBM’s corporate culture seems to place more emphasis on management than on developing and selling the company’s products.3.IBM executives manage the design and writing of software.IBM’s managers don’t actually do the work of designing and writing software themselves, but organize and supervise the people who do it.4.IBM products aren’t often very competitive.IBM products are rarely as good or as dheap as similar products made by their competitors5.The safety net at IBM is so big it is hard to make a bad decision.There is an extensive hierarchy and a system of checks and controls which。