管理英语 1.ppt
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学术英语(管理)_Unit 2
Text A
Language building-up
Specialized vocabulary
Translate the following expressions from English into Chinese or vice versa.
1 the act of sales 2 manage customer relationships 3 business philosophy
three definitions 2 If we just look at the commonalities of these _______________, we can see that, in essence, marketing is: a) discovering and giving consumers what they want and need, _______ and b) doing this at a profit. (Para. 5)
Unit 2 Marketing
• Text A
The Business of Marketing
─ Critical thinking and reading
• Overview • Beyond text • Discussion
─ Language building-up
• Specialized vocabulary • Signpost language • Formal English
Unit 2 Marketing
Text A
Critical reading and thinking
Beyond text
—
4 Cs vs. 4 Ps With the birth of the Customer age in the 1990s Robert F. Lauterborn proposed the 4 Cs to replace 4 Ps.
酒店英语-unit-1PPT课件
me to book them a triple room for October 9th.
J:Just a minute, please. I’m sorry, sir. We’re fully booked
up on that date.
S:Oh, that’s too bad.
J:I’m sorry, we’re rather full at the moment. Can I
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S: 我叫 Stephen. S-t-e-p-h-e-n. J: 谢谢您｡您什么时间会入住呢? S: 我想大约是下午三点钟吧｡ J: 我想再一次确定一下您的预订｡您要预订一间时间
从5月9日星期三到5月12日星期六共三个晚上,价 钱为人民币每晚380元的临街单人间｡我的名字是 简,我们期待下个星期三见到您光临｡ S: 好的,一切都办妥了,再见｡ J: 再见｡
J: Tiantian Hotel. Room Reservations. Good afternoon. S: I’d like to book a single room for Wednesday next week. J: That’s fine, sir. A single room for Wednesday, May 9th, with a
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Dialogues
J=Jane (Receptionist) S=Stephen Nobel (Guest)
Dialogue 3
We Are Fully Booked 客房已满
J:Room Reservations. Good morning. May I help you?
S:Yes, I have some friends coming to China and they want
管理学专业英语第四版下Unit 1 Characteristics of Management Science
Because
Their actions affect the system's design and performance.
The Business as a Set of Beliefs
❖A unique property: the property of manmade purpose
Uncertainty in Business
more does seem possible.
Methods of empirically Describe oriented sciences
An observed pattern of business events.
Uncertainty in Business ❖Two basic questions
▪ 1. Is the scientist's systematic approach to the study of past, existing or future possible combinations of events more reliable than the businessman's intuition?
A Business as a System
❖A paradox here. For:
1. Are the simple assumptions truly representative of what men seek with the systems they have created?
A Business as a System
❖Appears that
Process of observing, deriving and disclosing
Their actions affect the system's design and performance.
The Business as a Set of Beliefs
❖A unique property: the property of manmade purpose
Uncertainty in Business
more does seem possible.
Methods of empirically Describe oriented sciences
An observed pattern of business events.
Uncertainty in Business ❖Two basic questions
▪ 1. Is the scientist's systematic approach to the study of past, existing or future possible combinations of events more reliable than the businessman's intuition?
A Business as a System
❖A paradox here. For:
1. Are the simple assumptions truly representative of what men seek with the systems they have created?
A Business as a System
❖Appears that
Process of observing, deriving and disclosing
公共管理英语(修订版)-顾建光-教学内容 4ppt课件
Private firms generate jobs and bring growth to the entire economy, the biggest factor in reducing poverty. But to do so they need a sound investment climate—with good macroeconomic management, trade and investment policies that promote openness, and good quality infrastructure and services. They also need a legal and regulatory system that supports the day to day operations of firms by protecting property rights, promoting access to credit, and ensuring efficient tax, customs, and judicial services.
4. State and Market
• 学生试译：
4. State and Market
• Telecommunications has received the largest share of investment in projects with private participation (44 percent of the total in 1990 2001), with water and sanitation, considered a “basic needs” sector, receiving only a small fraction (5 percent).
4. State and Market
• 学生试译：
4. State and Market
• Telecommunications has received the largest share of investment in projects with private participation (44 percent of the total in 1990 2001), with water and sanitation, considered a “basic needs” sector, receiving only a small fraction (5 percent).
专业英语第一章
工商管理英语 Business English
CASE 2
• 中文摘要：绩效管理作为企业的一项基础工作，在人力资源管理中具有极为重要的地位，
对企业和员工而言，均发挥着重要的作用。在现代企业中，绩效管理不但对企业具有诊断作 用、检测作用、导向作用、竞争作用等，还对企业中的个人具有激励作用、规范作用、发展 作用、控制作用、沟通作用等。本文就包头市浩瀚酒业公司绩效管理全过程进行存在的问题 做了一些粗浅的研究，并相应的提出了应对方法。
•
• •
Unit Seven Consumer Behavior
Part A Consumer Behavior: Overview Part B Consumer behavior :Emerging Trends
•
• •
Unit Eight E-commerce
Part A E-commerce and Internet Marketing Part B Issues in E-commerce
Business English
工商管理英语 • The Structure of This Course
•
• •
Unit One Unit Two
Introduction to Business Macroeconomics
Part A Introduction to Business Part B Why Business is Important Part A Macroeconomics: Overview Part B The Economics of Global Competition
Technical Terms
• • • • • • • • • • • Business administration System Organization Stakeholder Owner Creditor Employee Suppliers Customer Marketing Accounting Finance Information systems • • • • • • • • • • • • • 工商管理 系统 组织 受益人 所有人 债权人 雇员 供应商 顾客 市场营销 核算 财务 信息系统
工商管理专业英语unit1-The-Evolut
• sole: adj.Of or relating to only one individual or group; exclusive: 单独的.
• reliance: n.The act of relying or the state of being reliant. 依赖依靠
• sufficient: adj. Being as much as is needed. 充足的 • characteristic: n. A feature that helps to identify, tell
Unit One The Evolution of Management as a Field of Study
Glossary
• evolution: n . The process of developing. 发展 • generalize: v. To infer from many particulars. 概括. • autobiography: n. The biography of a person
➢ Behavioral Approach (to Management)
also called behavioral school to management, （管理学） 行为（研究）方法 here it refers to a body of literature characterized by its concern for human behavior in the work environment. The school’s primary means for acquiring knowledge is scientific method, with emphasis on research. Chronologically, the behavioral approach to management thought followed the classical approach. Its first phase was identified with human relations theory, popular in the 1940s and early 1950s. Its second phase was the behavioral science approach, which came into popular use in the early 1950s.
• reliance: n.The act of relying or the state of being reliant. 依赖依靠
• sufficient: adj. Being as much as is needed. 充足的 • characteristic: n. A feature that helps to identify, tell
Unit One The Evolution of Management as a Field of Study
Glossary
• evolution: n . The process of developing. 发展 • generalize: v. To infer from many particulars. 概括. • autobiography: n. The biography of a person
➢ Behavioral Approach (to Management)
also called behavioral school to management, （管理学） 行为（研究）方法 here it refers to a body of literature characterized by its concern for human behavior in the work environment. The school’s primary means for acquiring knowledge is scientific method, with emphasis on research. Chronologically, the behavioral approach to management thought followed the classical approach. Its first phase was identified with human relations theory, popular in the 1940s and early 1950s. Its second phase was the behavioral science approach, which came into popular use in the early 1950s.
工商管理专业英语unit
The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English
管理学专业英语Chapter13 Decision-making-PPT资料22页
•Social indicators -literacy -life expectancy -housing quality
Key to Exercise #1
1. investing in research on a new cancer drug
U
.
2. investing in US government treasury bonds.
3. Cultural Difference in Making Decisions
Intuition/ feeling
Collective
Individual -oriented
Who is Involved?
Decisions can be made: by individuals in consultation with others by groups
R
.
2. deciding where to locate a new plant
N
.
3. issuing a written criticism to a worker who has violated
a company policy
N
.
4. choosing members of a team to design a new product
Chapter 13 Decision-making
Overview of Managerial Decision-making
Decision Maker’s Style
Evaluation
Identification
Implementation Decision-making Process
Key to Exercise #1
1. investing in research on a new cancer drug
U
.
2. investing in US government treasury bonds.
3. Cultural Difference in Making Decisions
Intuition/ feeling
Collective
Individual -oriented
Who is Involved?
Decisions can be made: by individuals in consultation with others by groups
R
.
2. deciding where to locate a new plant
N
.
3. issuing a written criticism to a worker who has violated
a company policy
N
.
4. choosing members of a team to design a new product
Chapter 13 Decision-making
Overview of Managerial Decision-making
Decision Maker’s Style
Evaluation
Identification
Implementation Decision-making Process
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salary
How much am I going to get every month?
future opportunities
Do I have any chances to get some training?
：BBS1113
Listening and Speaking——Task 3
The following sentence patterns are used to introduce yourself or others.Put them in the correct column and practise them with your partner.
管理英语 1 English for Administration 1
：BBS1113
Contents
Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Unit 8
Introducing Oneself Describing Jobs Making Plans Receiving Visitors Organizing Meetings Arranging Schedules Keeping Files Publishing Information
Used to Introduce Yourself
Used to Introduce Others
：BBS1113
Check It Out
英语词类——名词
I would like you to meet our newcomer, Melinda. 我想让你们见见我们的新员工，梅琳达。 • newcomer 属于普通名词，Melinda 属于专有名词。名词用来表示人、事物、地点或抽 象概念，在句子中作主语、宾语或表语。以下例句中有下划线的词都是名词。例如： Melinda shakes hands with everyone. This is your desk.
：BBS1113
Listening and Speaking——Task 3
Language Notes
【句子】I’d like you to meet our newcomer, Melinda. 【译文】我想让你们见一下我们的新员工，梅琳达。 【难点】句中缩略式I’d like 是I would like 的缩写形式，would like sb. to do sth. 想让某人做某
1. Hello, my name is... 3. I come from... 5. Hi, I’m... 7. I am from ...
2. I’d like you to meet... 4. This is ... 6. Let me introduce... to you. 8. I want to introduce ... to you.
【句子】I’ll be looking forward to it. 【译文】我期待着。 【难点】look forward to sth. 或者look forward to doing sth.盼望着，期待着（做）某事，这里to 是介词，后跟名词或动名词。例如：They are looking forward to her visit. 他们在期待着她的来 访。 We look forward to doing further business with you. 我方盼望与贵方有进一步的生意往来。
Language Notes
【句子】I’ll show you around our center and introduce you to other colleagues. 【译文】我带你四处转转，把你介绍给其他同事。 【难点】show sb. around 带某人参观、看看、转转。例如：Now let me show you around our product exhibition room. 现在让我陪你参观我们的产品陈列室。introduce A to B 把A 介绍给B。 例如：He introduced us to his parents. 他把我们介绍给他的父母。
：BBS1113
Getting Started
Tomorrow will be your first day at work. How are you worried about the following things?
Things to Worry About
Questions to Ask Myself
事。例如：I’d like you to buy some food for me. 我想让你帮我买一些食物。meet 会面；迎接； 相遇。例如：We went to the station to meet her. 我们去了车站接她。
【句子】We’ll all be ready to help. 【译文】 我们随时可以帮忙。 【难点】be ready to do sth. 随时准备做某事，准备好了做某事。例如：I am ready to do anything
at your word. 我随时听候您的吩咐（叫我干什么，我就干什么）。注意区别：be ready for sth. 为 某事做好了准备。例如：Are you ready for the competition next week? 下周的竞赛，你做好准备 了吗？
：BBS1113
Listening and Speaking——Task 3
new colleagues
Are they good? Are they friendly?
traffic
How do I get to the office?
dress
What should I wear? Do I need to dress formally?
lunch
Is the food nice? Will I like it?
1 Introducing Oneself
Introduce oneself
自我介绍
Write a selfintroduearning Objectives
4
3
Respond to an introduction
回应介绍
Welcome a new colleague
欢迎新同事