商务英语课后答案

Key (练习答案)

Unit 2 Marketing

Reading I

Exercise II

1. a

2. b

3. a

4. b

5. c

III

1. client

2. promote

3. catalogue

4. delivery

5. market

6. launch

7. company 8. range 9. after-sales service 10. campaign

IV

1.in other words

2. publicity

3. is known as

4. for short

5. potential

6. hand (it) out

7. viable

8. feasibility

9. is made up 10. prospective 11. campaign 12. assessing

V

1.The United States of America is called the USA for short.

2.Peace and honor could not be assessed in dollars.

3.Do you think the plan for the new product is viable?

4.The purpose for taking a stand at a trade fair is to see the response from

prospective customers.

5.The firm placed an order for a new fax machine last week.

6.Your performance in the exam did not reach the required standard--- in other

words, you failed.

Reading II

Exercise I

1. F

2. F

3. F

4. T

5. F

6. T

7. F

8. T

9. NM 10. T

III

1. market

2. demand

3. supply

4. law of demand

5. law of supply

6. equilibrium

7. profit

8. consumer

9. surplus 10. shortage

IV

1. The general manager handed out the important documents to the department managers.

2. Cheating customers and evading taxes made up their business policy in those days,

3. Mathematics can be called maths or math for short in English.

4. This city is known as leading the economic cooperative zone.

5. Although the couple agreed on the price of the furniture they wanted to buy, they disagreed about the style.

6. I bought a laptop last month but only at a price.

7. The parents work hard to pay for their children’s tuition.

8. Your dishonesty was the reason why I had to break off our relationship in the end.

9. His uncle chose to settle in the countryside rather than in the city.

10. The manager handed out the project plan on the press conference, but most of the people doubted the feasibility of the project.

V

1. d

2. a

3. c

4. a

5. d

6. a

7. a

8. b

9. a 10. d 11. b 12. a 13. a 14. a 15. c