HND商务沟通技巧outcome

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HND商务信息与通讯技术OUTCOME1

HND商务信息与通讯技术OUTCOME1

Part 1: Identify and evaluate the role of business information in decision-making.Question 1:Strategic ManagementStrategic management is responsible for making decisions that affect whole company. These decisions are generally very complex and unstructured .They make long-term decisions.Internal: The market trends. If the company can observe the index,it will understand the needs of the company ,so as to decide it will produce the products to gain more profi t.External: the staffing needs. If the ∞mpany can improve employee benefits,increase their rewards ,it will make employees have more power.Tactical ManagementTactical managers are the middle managemen t. They make medium-term de c isi o ns a忏'e c ting budget s,monit o ring oper a tions,d e v e lo p ing poli ci e s,obta in ing res o urc e s. Tactical manag e rs d ev elop tactics to ac hie ve the overall strategic aims and objectives set by the strategic manager.Internal: The budgets. If the company has a budget process,it will be able to control the budget and control the company's cash position. And the enterprise capital will become more f lexible .External: If the enterprise has the fixed suppliers,it will guarantee the quality of enterprise products and save operating time,thus enhances the enterprise the competitive ability and increase more profits.Operational ManagementThe operational manager is the first line manager or supervisor. They areresponsible for the day-to-day opera甘ons of the business.Internal: If the enterprise sta仔attendance record eve叩day,it can work outa plan for a more perfect plan according to the info rmat ion,so that employees work more e仔icient ly.External: Th e customer needs. If the enterp川se understand cus tomer needs,its products to attract customers and increase income.Senior ManagementStrategicTactical Middle ManagementOperationalQuestion 2:"Enterpri se resource planning is a cross-functional enterprise sys tem driven byan i nt egrated suite of so仕ware modules that supports the basicinterna lbusiness proωsses o f a ∞mpany." ERP gives a compa ny an integra ted real-time view of i怡core business processes such as production,orderprocessing,and inventory management,tied together by ERP applicationssoftwa r e and a common database maintained by a database managementsystem. ERP systems track business resources (such as cash,raw materials,Me n gj i e In fonnation an d Communi c a tio ns Techn o l o gy in B usiness16/ 10/ 2013and production capacity) and the status of commitments made by the business (such as customer orders,purchase orders,and employee payroll),no matter which department (manufacturing ,purchasing ,sales,accounting ,and so on) has entered the data into the system. ERP facilitates information f10w between all business functions inside the organization,and manages connections to outside stakeholders. (Wikipedia ,2013)This information system would support decision-making at strategic levels.•ERP provides support to upper level management to provide them with critical decision making information.This decision support allows the upper level management to make managerial choices that enhance the business down the road.•ERP also creates a more agile ∞mpany that better adapts to change. ERP makes a company more f1exible and less 时gidly structured so organization components operate more cohesively,enhancing the business-斗nternally and externa11y.•ERP can greatly improve the quality and efficiency of a business. B y keeping a company's internal business process running smoothly ,ERPcan lead to bett e r output s that b e nefit th e c ompany su c h as c us tom e rs e rvi ce,and manufactur i ng."Customer relationship management is a model for managing a company's interactions with current and future customers." It involves using technology to organize ,automate ,and synchronize sales,marketing ,customer service ,and technical suppo凡(Wikipedia ,2013)This information system would support decision-making at operational levels.•Access control is crucial for the SCM too l. On the one hand,since this is team development ,may need to limit certain members of the authority;The sub-project of the especially big projects tend to be involved in outsourcing ,at the end of the alignment stage will involve a lot of different units,need more rights managemen t. Access control ,on the other hand,Me n gj i e In fonnation an d Communi c a tio ns Techn o l o gy in B usiness16/ 10/ 2013also reduced the possibility of wrong operation,indirect improve the availability of the SCM too l.•SCM tools record programs and files modified tr司ectory,track change informat i on,make the software development work completed in Baseli n e(Baseline) gradual wa弘avoiding the un c o n trolled software developme n t situation ,make development status in order."Sup p ly chain management is the management of the flow of goods. It includes the mo v emen t and storage o f raw materials ,work-in-process inventory,and finished goods from point of origin to point of consumption ." Interconnected or inte r linked networks,c hannels and node businesses are in v olved in t he provision of products and servi c es required by end customers in a supply chain .Supply chain management has been defined as the "design,plann i ng,execution,control ,and monito时ng of supply c hain a c ti v ities with the objective of creating net value,build i ng a competitive infrastructure ,leveraging worldwide logistics,synchron i zing suppl y with demand and measuring performance globally." (Wikipedia ,2013)Thi s in for m a t i on s y s tem woul d s up po rt d ecis io n-m aki ng at o p e r ation a川eve l s. .. C RM i s n ot o nl y o ne i n t he fa c e o f cus t o me r ma rk et i n g a n d se rv ic e department,also is a bus i ness departments can share information and resources pla仔'o rm for the automation work,in order to maximize the mining and coordination of enterprise resources ,expand the survi v al space and potential.•CRM is customer information into positi v e customer relationsh i p and the working process of the cy cle. Through the CRM can more trulyc omprehensive colle c tion,analysis of c ustomer information ,to pro v idecustomers with multi-angle,all-round service.Question 3:"The Data Protection Act 1998 is a United Kingdom Act of Parliament which defines UK law on the processing of data on identifiable living people. It is the main piece of legislation that governs the protection of personal data in the U K. Although the Act itself does not mention privacy,it was enacted to bring UK law into line with the EU data protection directive of 1995 which required Member States to protect people's fundamental rights and freedoms and in particular their right to privacy with respect to the processing of personal data." (Wikipedia ,2013)1 think it necessa叩for enterprises to use the Ac t.It can better protect corporatedata and information,to reduce a lot of business risk."The Copyright,Designs and Patents Act 1988 (c. 48),also known as the CDPA,is an Act of the Parliament of the United Kingdom which received Royal Assent on 15 November 1988. It reformulates almost completely the statutory basis of copyright law (i ncluding pe斤。

商务沟通与技巧outcome2.

商务沟通与技巧outcome2.

Report onCustomer Care Strategy in SamsungPrepared for:EacoCandidate name: Peng ZiweiGrade and Class: International business Class 6Student Number: 20125644Table of Contents1.0 Summary (3)2.0 Introduction (3)3.0 Procedures (3)4.0 Findings (4)4.1 Customer care strateg y (4)4.1.1 Introduction of Samsung4.1.2Samsung’s Business Principle4.1.3 Introduction of Samsung’s customer care strategy4.2 Customer care systems (4)4.3 Customer care standard (6)4.3.1Environment4.3.2Customer4.3.3Employee4.3.4Community4.3.5Supplier4.4 The research of Samsung 's customer feedback (7)5.0 Evaluation (7)6.0 Conclusion (8)7.0 Recommendation (8)8.0 Reference (9)9.0 Appendices (10)1.0 SummarySamsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.Recently, its Galaxy S4 and Note III become popular with so many young people. But most of its electric products have problems easily.The customers are curious about Samsung as a worldwide company how to solve customer services.And what the customer care strategy is.2.0 IntroductionThis report, mainly talks about the strategy of Samsung’s customer care. First, the introduction of Samsung’s customer care with its formation is involved in the second section. Second, it gives a specific list of customer care standard, including environment, customer, employee, community and supplier. Then it chiefly refers to the Samsung 's customer feedback. Methods of questionnaire and telephone interview are used in the customer feedback. After talking about the customer feedback, it analyses about feedback and have made a conclusion. At last, an evaluation of Samsung Electronics is given by author. Some recommendations are also given to improve Samsung ’s customer care.3.0 ProceduresTo finish the report mainly though browsing the website and read some books about Samsung to search many useful information.To gather required more detailed information to produce this report extensive use was made of the questionnaire, this was the most effective way of obtaining data.4.0 Findings4.1 Customer care strategy4.1.1 Introduction of SamsungSamsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail.Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income.4.1.2 Samsung’s Business PrincipleSamsung’s Management Philosophy is to “devote to our human resources and technology to create superior products and services,thereby contributing to a better global society.”4.1.3 Introduction of Samsung’s customer care strategySamsung since its establishment, has wholeheartedly committed to the customer service work "to provide customers with high quality and perfect service. ""No complaints of service is the greatest benefit of our business. "In company, every department will try their best to do "customer satisfaction". Every year, the company always send the managers and technical staff on mission to Korean Samsung Headquarter to study and training. Samsung in order to ensure global leadership and unity, and every company can give the perfect customer care.4.2 Customer Care SystemsSamsung set up a specific customer care department in order to build Customer Care System better. Samsung regularly conducts studies to better understand customers’behaviors and expectations. “People-oriented”is the overall concept of Samsunginsurance, the company makes every Samsung customers, sales staff and workers be fully embodied values.Not a single company can guarantee that every products are perfect. If a customer buy Samsung products need after-sales service, their powerful Customer Care Systems will present immediately to you. The customer often hear the counter said "The product is broken, please find the factory ." Some company choose to shirk the responsibility. However, Samsung will first time put forward that "where is the right place should help customers to solve the problems" , a new mode of after-sale service.●Get the support of dealersIn order to coordinate this measure, Samsung should to get the support of dealers. So almost every week they always to search the key dealer, and give support to solve problems together. Their after-sales service station spread all over the country.●Set operational priorities or catalystsIn order to achieve leadership ambition, the Samsung Group has established its strategy around a business model and a set of clearly defined operational priorities. Samsung has set five operational priorities or catalysts for change: product innovation,core business expertise, distribution management, quality of service, productivity.●Responsible behaviourIt is through adopting a responsible behaviour, as well as through sustainable added-value products and services, that the Group is able to most effectively participate in social, environmental and economic progress. Samsung 's responsibility towards shareholders includes ensuring the long-term viability of the company through sound and transparent corporate governance and a culture of business ethics, supported by Samsung 's Standards and code of ethics. They also encourage and reward environmentally responsible behaviour. They also support employee well-being and take some measures to monitor employee to improve the efficiency so that they can develop the organization.4.3 Customer care standard4.3.1 EnvironmentSamsung is responsible for the environmental ing environmental protection material and pay attention to recycling.Samsung Group working to improve the material life, and respond to call of the world's emissions, the use of green energy.SamsungSamsung is also aware of the role they can play in promoting environmental awareness among our stakeholders.4.3.2 CustomerSamsung Group is committed to the international line of electronic products manufacturing.Samsung Group is committed to improving people's material life.Samsung Group is committed to the cause of the world's communications.4.3.3 EmployeeSamsung takes responsibility in employee’s workplace,providing a comfortable and secure situation.Samsung strives to be a responsible employer, placing employee engagement at the heart of its business strategy.Samsung fosters diversity and equal opportunities for all.Samsung promotes employee participation, encourages professional development, and supports employee well-being.4.3.4CommunitySamsung takes responsibility towards civil society.Samsung strives to play a positive role in society, by building a culture that promotes employee volunteering.Samsung is committed to charities that donate money to help poor people.Samsung is also committed to sharing our business expertise by helping to build better understanding of the risks faced by individuals and society at large.4.3.5SupplierSamsung integrates social and environmental criteria in the selection and management of our suppliers.4.4 The research of Samsung 's customer feedbackTo improve efficiency and attract more customers, Samsung have done a lot of surveys, they can make the target through the survey. The main reason of business survey is that they can improve their customer service so that the business can be expanded all over the world by more eyesight from customers to make more profit.There are two academic functions of the research: setting or creating hypothesis and in-depth research. The research sources from a solid academic tradition that places accepted trust in numbers that represent opinions or concepts.Samsung regularly conducts studies to better understand customers' behaviors and expectations. They according to the questionnaire to know the problems about the company, which will better understand the requirement of the customers and improve the customer service.But the questionnaire include is limited and simple. It takes a long time to collect questionnaires. So some will use telephone interviewing survey, it like has a face-to-face time to chat and find out some deep problems they should make better.5.0 EvaluationSamsung try their best to uses different ways to know what problem exist in company and find out the solution to improve their customer care. The company always adhere to send out managers and technical staff to training from weeks to months which is the best way to develop customer care strategy. Samsung always understandcustomers’ trends , and meet the needs of customers. What’s more, they would help them to solve the problem for the first time.6.0 ConclusionSamsung is really focus on customer service, they always uphold the company ideas, and create new products while contribute on customer service. According to the questionnaire and telephone interview, Samsung update its customer care strategy through collect feedback from customers. Samsung’s business principle is reasonable and deserve to advocated. What’s more, Samsung’s customer care standard is from different sides to regulate,such as environment, customer, employee, community and supplier.However, there are many problems exist for better development in the future.7.0 Recommendationa.Samsung customer service when making should increase the intensity of smalland medium cities and make special strategy for them to meet various kinds of needs so that they can have a better reputation at home and abroad.b.Samsung should develop world strategy to serve the customer around the world,providing characteristic service according to the different custom.c.To collect feed back from customers, Samsung can visit customers in person.Meanwhile, sending new products to long-term customers or some cooperate companies to try it. These customers can give Samsung more detail advise to help the company improve customer service and technology.d.Samsung can increase the welfare of employees to motivate all the staff workhard and reward the employees more.e.Do more advertisements to propagandize Samsung’s customer care system. It hassupervisory function. The customers can provide advise for Samsung in time.8.0 Reference"The Top 225 International Contractors 2013". . Retrieved 2013-08-25. "The World's Best Amusement Parks". . 2002-03-21. Retrieved 2010-09-11. "Cheil Worldwide Inc (030000:Korea SE)". . Retrieved 2010-09-16."South Korea’s economy – What do you do when you reach the top?". The Economist. 12 November 2011. Retrieved 11 January 2012."Samsung and its attractions – Asia’s new model company". The Economist. 1 October 2011. Retrieved 11 January 2012."Customers, suppliers & partners". . Retrieved 2011-02-07.Business Wire (2011-12-06), Biogen Idec, Inc. (Massachusetts) (BIIB) Teams With Samsung Corporation on $300 Million Biosimilar Venture(press release), BioSpace, , retrieved 2012-01-03"Seagate Completes Acquisition of Samsung’s Hard Disk Drive Business". Seagate. Retrieved 8 February 2012./9.0 AppendicesQuestionnaire1.Do you know Samsung Electronics?A.YesB.No2.Do you think that Samsung’s products are useful?A.YesB.No3.Whether you choose to buy Samsung’s products again?A.YesB.No4.Do you like Samsung’s products?A. YesB.No5.Have you ever met something wrong in use Samsung’s products?A. YesB.No6.How did you solve the problem?A. Give up use the product any moreB. Ask the After-service Department for help7.Have you got satisfying solution?A.YesB. NoB.8.Do you think Customer Care is important to a company?A.YesB.No9.What is the primary factor when you choose a product?A.The product’s appearance and functionsB. The better Customer Care10.What do you think of their customer care?A.GoodB.BadC.So so。

hnd商法导论outcome2

hnd商法导论outcome2

商法导论outcome21.s看见橱窗展示了一套高尔夫球具,他走进店要求购买该球具,店主不卖,a坚持要以展示的价格来买。

问:合同要素是什么,该案中合同存在吗?A valid contract has three essential features.Firstly,the parties must agree on the terms of the contract. For all aspects of the content of contract,the parties reach a consensus through consultation. Sencondly, the conclusion of the contract shall be attended by at least two parties, only one of the parties does not exist the problem of conclusion of the contract.Thirdly,observation of law. In concluding and performing a contract,the parties shall observe tha law and administrative regulations, respect social ethics and they disrupt public and economic order or impair public interests.In case,the contract is not established.Because the essential of contract is not incomplete. The display window demonstration is an important contract invitation merely,the n the customer could be able to walk in and demand the goods.F or example,Pharmaceutical Society of Great Britain v Boots The Chemists(1952). A sales of a listed poisons must have a registered pharmacist to supervision. If the goods on the shelf is an offer,then the goods in the basket is completed by sales and this behavior is illegal. The judgment of the court is not breaking. The goods on the shelfis an invitation to offer but not an offer.2.t是汽车公司的销售员,竞争公司挖墙角,要他跳槽,但是雇佣合同中有一个条款禁止他为其他任何汽车公司工作在离职后的五年内。

HND市场学outcome2

HND市场学outcome2

1Marketing is defined as a process of planning and implementing ideas, products, price and services, promoting and distributing products, in order to meet customers‟demand and make profits.The marketing concept consists of five import parts: production, product, selling, marking and societal marketing. It‟s an outside-in approach, while the product philosophy is an inside-out approach. Although they have something in common—both of them aim at making benefits for the business, their focuses are different.To the marketing concept, organizations must try their best to know well the needs, desires and wants of their customers, for their principle is “customer is god”. What‟more, they should more effectively integrate the marketing mix ,including product, place, promotion and price, than their competitors, so as to make their products and services better and better to satisfy these interests, then by promoting and advertising introduce goods to them, in returns consumers will be attracted to buy their goods to meet the interests of organizations.But product philosophy is most concerned about internal capacity, not customers. The definition of internal capacity is the ability to handle raw materials and the number of products that all permanent assets of the organization produce, which involves in the production in the planned period and in a given technical condition. To improve the internal capacity, produce goods of the highest quality at the lowest cost and make the largest profit is its purpose.2.The marketing mix includes four elements: product, price, promotion and place.The explanation of the product element of the marketing mix: in 1986 the range of products of Landed—a company of wooden toys aimed at the pre-school market, was greatly limited to wooden building bricks and jigsaws. Its products could only be sold to small toys shops. However, as the company developed, its range of products has quickly enlarged. But for its former products, it not on-ly added with dolls‟houses and wooded train sets, but also brought in “Country Cousins” books and a new range of pre-school books. The enrichment and diversity of its range of products made this company bigger and bigger.The explanation of the price element of the marketing mix: a correct pric ing policy, a reasonable price is very import in the market competition. For example, on the early 1990s, Landed was rapidly flourished, and the “Country Cousins”books were sold at a premium. But then in order to occupy the favorable position in the competition, the company had to reduce its high price to a competitive level. Now more and more competitors have attended to this market, so in order that it can ensure continued distribution, the company is setting about reducing the price lower.The explanation of the promotion element of the marketing mix: the promotion has many aspects, such as advertising, sales promotions, personal selling and direct marketing. The promotional team must come up with the best promotion policy. The “Country Cousins”books were not well sold by bookshops, so the company sold them to toy retailers.The explanation of the place element of the marketing mix: Landed met with a big opportunity and challenge—the Welsh language TV channel SC4 introduced an animated program describing an assortment of animal characters collectively known as the …Country Cousins‟.Fortunately, the company won the contract to make a limited range of merchandise featuring the characters, and the popularity of the series, and it gave it a considerable sale. Then the TV proposed a national airing and national launch. In order to continue the patronage, Landed‟s sales team decided to keep the friendly relationship with existing outlets. They concentrated at retailers and middlemen, connected with established clients for personal selling. Now they very value the advertisement among children.3..For a privately owned Sports Club, its elements of the marketing mix refer to the followings: product, price, promotion, place, people, process and physical evidence.First, the product of privately owned Sports Club is its service, which opposes to a common product. Services, unlike physical products, happen "on the spot" and customers like to know what to expect. The privately owned Sports Club offers service to customers, which is essentially intangible and does not result in ownership of anything. The Landed Toy Company products are goods.Second, price, as we know, price is one of the most flexible elements of the marketing mix. It will be affected by consumers, the trade and the competition. For example, if customers feel the price of the Sports Club is lower than others, most of them may choose this club, while the price of Landed Toys Company products changes with the situation they have in the market: set premium price (previous) ------cut the price (now) -----reducing price (future).Third, promotion is what a company say and do concerning products and services in order to persuade customers and markets to try them. The privately owned Sports Club not only uses advertising but communicates with customers to help them have a better understanding of the company. Landed Toys Company Landed did very little advertise at first, but now they use newspaper to promote its products originally.The next is place, which not only includes retail store, online shop but also the movement of goods. If you want to book the ticket of the club, you can buy in the club or online. Landed Toy Company sells its products through a number of intermediates, nowadays it carries out with the idea of mail order selling.Fifth, people are part of the offering service. If the customers are satisfied with your service, it may have a positive effect on the development of your company. Sixth, processes mean caring about the quality, reducing the queuing systems and service delivery to ensure consistency of service. At last, p hysical evidence is the “tangible” part of the service, like the facilities in the club.Different from a Landed company, which distributes its products to its customers,Sports Club always has to get its customers to come to it. Those who come to the sports club are pursuing high quality services, although its price is higher. Therefore, Sports Club usually has relatively affluent target market and local promotions meeting the local demands. In this way, it is principal for a sports club to choose a right location.4.The environment in which an organization exits can affect industry or the individual organizations. An internal environment is the systems of the company, the effectiveness of which to a great degree rests with its culture, including micro and macro environment, competition intermediaries, and suppliers stakeholders. A micro environment is all those factors which lie beyond the organization, and a successful organization is contributed by those in the microenvironment, for example, the company, the distributors, customers, competitors and public, however, the macro environment indicates the lager forces which affect the way in which an organization operates and over which the organization has little or no control. These can be known acronym PEST.With the changing environment, PEST is also changing: first, in the political aspect: as the international communication developing, it is not simply domestic politics which will have influence on marketing strategy. Second, economically, suppliers have become more and more, as a result, competition has become more and more fierce, this will influence costs, prices and demand. Third, changes and trends in the sociocultural environment bring forth significant challenges. People's basic beliefs, attitudes and values are shaped by the society in which they grow up. Forth, developments and breakthroughs in technology give birth to new products and sometimes new industries.Following factors may affect Landed: the declining birth rate, growing demand for more technological toys, increased affluence, growth in competition from larger competitors, growing dominance of larger retailers.For the sake of getting over these risks, altering marketing mix, the company introduced some new products to satisfy different market meets, drew into added value products at higher prices, developed higher profile promotions to compete with rivals, and used sales team to develop good relationship with retailers.。

HND国际商业组织outcome3

HND国际商业组织outcome3

IntroductionThis report basically tells of a company to human aspects of recruitment and salary, contract analysis.Topic1Analyze the organization’s policy for recruitment to senior positions on a global basis.First of all, according to gm development strategy and the tenet, and establish the transfer of "people-oriented" concept as recruitment guiding ideology. Buicks in recruitment process, insist on the premise of two-way choice, still pay special attention to the applicant and corporate performance requirements of identical. Secondly, based on the company's development plan and production construction schedule, formulate staff recruitment plan, from the company's organizational structure, departments’ positions actual requirement, and del aminating, step-by-step recruitment. Again, according to "first-class enterprise, want first-class staff team," the company development target, establish a nationwide selected extensively talent recruitment policy. And according to post hierarchy and nature, pertinently choose different news media release recruitment information, take use media and talent market mainly by recruiting and entrust recruiting combination method. Finally, establish the talents database, unified design job description tables, apply for the registration form.Strict assessment employment program: a, employment personnel must have been evaluated. Second, standardized procedures of evaluation pattern. Three, two relations tradeoff: 1, personality and work skills relationship. 2, the past experiences and developing in the future relationship. Fourth, adhere to the “Rather lack " principle 1Topic2Analyze the salaries in the countries where operations take place.In 2006, is a statistical auto workers in the United States each hour wage comparison:Ford motor: $70.51 dollars per hour (yearly salary of $$141,020 dollars),Gm: $73.26 dollars per hour (yearly salary of $146,520 dollars),Chrysler: $75.86 dollars per hour (yearly salary of $151,720 dollars),While Toyota, Honda and Nissan in American depot: $48.00 dollars per hour (yearly1/corporate/careers/salary of $96,000)American university faculty of average wage is $73,207 dollars salary, including 27% is welfare. Most of the faculty salary, including welfare, probably 9 million dollar, gm workers less than $6,000. Early gm capacity transferred to Mexico's original intention was to reduce costs, in general will fail, workers has urged the cost at lower foreign production return home, this is bound to significantly increase the cost, so, most of us do not expect the future of auto industry, not believing gm's future. 2Topic3Identify variations in labour relations experienced by the organization in the countries where they operate.In social transition process, labor relations tension conflict performance is more outstanding. The 18th century industrial revolution made rapid industrialization development in the meantime, bring a large number of the handicraftsmen unemployment, poor working conditions, primitive exploitation makes the worker's working conditions and living conditions worsen sharply, Labour and capital contradicts intensified. Financial crisis caused by the world economic crisis, which is of export enterprises operating in trouble, labor relationship problems erupted, direct challenge to harmonious labor relations to the construction and development. The economic crisis to the enterprise labor relations impact of mainly displays in: 1. The economic crisis by enterprise bankruptcy or manage difficulty but adopt of downsizing, pay cuts caused panic and employees, triggering a Labour dispute, protests led to labor relations tension, threatening the enterprise internal harmony, rising labor dispute cases. 2. Recruitment management of fair employment, various kinds of discrimination (such as age discrimination, sexual discrimination, source discrimination, census register discrimination, etc.), labor contract is not standard, Salary management of salaries, overtime wages, insurance and welfare, human resources leaving relevant training fee, wage wrangling.3ConclusionThis report can see that every enterprise needs a harmonious labor relations, only perfect recruitment system, suitable salary, welfare will attract talented people enter harmonious labor relations. The company will make staff to work more try my best to accomplish the task of general managers issued, for the company to create greater profit.2/research/US/Country=United_States/Salary3/new/287_294_201012/28yi55126676.shtmlHND Global Business Organisations: F27C 35 Candidate name: Chen TianlunStudent ID: 095194915Tutor: Minggui QuTitle of the project: HR in the company Word count: 618。

商务沟通的技巧(完整版)

商务沟通的技巧(完整版)

商务沟通的技巧商务沟通的技巧:沟通的五种基本功1、保持沉默在紧张的谈判中,没有什么比长久的沉默更令人难以忍受.但是也没有什么比这更重要.另外我还提醒自己,无论气氛多么尴尬,也不要主动去打破沉默.2、耐心等待时间的流逝往往能够使局面发生变化,这一点总是使人感到惊异.正因为如此,我常常在等待,等待别人冷静下来,等待问题自身得到解决,等待不理想的生意自然淘汰,等待灵感的来临;;一个充满活力的经理总是习惯于果断地采取行动,但是很多时候,等待却是人们所能采取的最富建设性的措施.每当我怀疑这一点时,我就提醒自己有多少次成功来自关键时刻的耐心,而因缺乏耐心又导致了多少失败.3、适度敏感莱夫隆公司的创始、已经去世的查尔斯莱夫逊,多少年来一直是美国商业界人士茶余饭后的话题.数年前,广告代理爱德华麦克卡贝正在努力争取莱夫隆的生意.他第一次去莱夫隆总公司去见莱夫逊,看到这位化妆品巨头富丽堂皇的办公室显得华而不实,并且给人一种压迫感.麦克卡贝回忆道:当莱夫隆走进这个房间时,我准备着听他来一通滔滔不绝的开场白.可是莱夫隆说的第一句话却是:你觉得这间办公室很难看,是吧?麦克卡贝完全没有料到谈话会这样开始,不过总算咕咕哝哝地讲了几句什么我对室内装修有点有同看法之类的话.我知道你觉得难看,莱夫隆坚持道:没关系,不过我要找一种人,他们能够理解,很多人会认为这间房子布置得很漂亮.4、随时观察在办公室以外的场合随时了解别人.这是邀请对手或潜在客户出外就餐,打高尔夫、打网球等等活动的好处之一,人们在这些场合神经通常不再绷得那么紧,使得你更容易了解他们的想法.5、亲自露面没有什么比这更使人愉快,更能反映出你对别人的态度.这就象亲临医院看望生病的朋友,与仅仅寄去一张慰问卡之间是有区别的. 商务沟通的技巧:善用问句法(一)避免替对方下决定使用问句还有一个好处:避免替对方下决定。

这样,让对方有机会重回责任者的角色,由他自己决定,将来才不会埋怨你。

HND商务沟通

HND商务沟通

HND商务沟通Higher National Unit SpecificationGeneral information for centresUnit title: Communication: Analysing and Presenting Complex CommunicationUnit code: DE3N 34Unit purpose: This unit is about responding to and presenting complex businesscommunication.On completion of the unit candidates should be able to:1. Analyse complex written business information.2. Produce complex written business documents.3. Organise and participate in a formal meeting.Credit value: 1 HN Credit at SCQF level 7: (8 SCQF credit points at SCQF level 7*)*SCQF credit points are used to allocate credit to qualifications in the Scottish Credit and Qualifications Framework (SCQF). Each qualification in the Framework is allocated a number of SCQF credit points at an SCQF level. There are 12 SCQF levels, ranging from Access 1 to Doctorates.Recommended prior knowledge and skills: Access to this Unit is at thediscretion of the centre. It would, however, be beneficial if the candidate had good communication skills. This may be evidenced by possession of the Core Skills Unit in Communication at Higher level (SCQF level 6), or similar qualifications or experience.Core skills: This Unit gives automatic certification of the following Core Skill:Communication at Higher level. There are no other Core Skill components included. Context for delivery: If this Unit is delivered as part of a group award, it isrecommended that it should be taught and assessed within the subject area of the group award to which it contributes. Outcomes may be integrated with elements of the course which require the analysis and production of complex written and/or oral communicationAssessment: Evidence should be generated through assessment undertaken incontrolled conditions where arrangements are in place to assure the authenticity of work produced. Since the Core Skill of Communication is embedded in this Unit, it is strongly recommended that you follow the assessment guidelines given.An exemplar assessment pack and marking guidelines have been produced to indicate the national standard of achievement required at HN SCQF level 7.HN Unit (DE3N 34): Communication: Analysing and Presenting Complex Communication 1Higher National Unit specification: statement of standardsUnit title: Communication: Analysing and Presenting Complex CommunicationUnit code: DE3N 34The sections of the Unit stating the Outcomes, knowledge and/or skills, and evidence requirements are mandatory.Where evidence for Outcomes is assessed on a sample basis, the whole of the content listed in the knowledge and/or skills section must be taught and available for assessment. Candidates should not know in advance the items on which they will be assessed and different items should be sampled on each assessment occasion.Outcome 1Analyse complex written business informationKnowledge and/or skillsThe skills and concepts required for reading and analysing complex text.The skills of summarising key information and supporting detail.An understanding of the range of t ypes, purposes and uses of business documents.A knowledge of the conventions of format and graphic communication.An understanding of the impact of language and presentation.Skills in evaluating the strengths and weaknesses of written text in me eting an identified purpose and readership. Evidence requirementsCandidates will need to demonstrate skills by summarising and evaluating in detail a complex business text which is concerned with the presentation, analysis and synthesis of a substantial amount of information. The response must be written or recorded andsummarise the main points and supporting detailevaluate the effectiveness of format, language, structure and layout in meeting the needs of purpose and readership Evidence should be generated through assessment undertaken in controlled conditions. Assessment guidelinesA summary and detailed evaluation may be made of any complex document, but it is suggested that the text selected could either be one which could provide a model of the type of text to be produced for Outcome 2 and/or would be a source document relevant to Outcome 2 and/or 3. Such integration would encourage skills development and avoid over-assessment. A formal structured complex business report, proposal or article on a relevant vocational issue could provide an appropriate text.Higher National Unit specification: statement of standards (cont) HN Unit (DE3N 34): Communication: Analysing and Presenting Complex Communication 2CommunicationOutcome 2Produce complex written business documentsKnowledge and/or skillsHow to select and collate relevant information.How to arrange material for impact.How to structure information effectively to a prescribed business format.How to select register and language appropriate to purpose and readership.Accurate use of conventions of expression and style, spelling punctuation and syntax Formal conventions of business documentsEvidence requirementsCandidates will need to demonstrate skills by producing one or more business documents presenting and analysing information on a complex issue. A minimum of 1500 words, should be produced in controlled conditions, meet an agreed brief and be in a prescribed format. Texts shouldSelect and collate information effectivelyPresent relevant information accuratelyUse a logical structure appropriate for purpose and readershipUse language and register effectivelyUse conventions of layou t and format consistently and accuratelyUse consistently accurate spelling, syntax and punctuationAssessment guidelinesThere should be some negotiation with candidates to ensure that the content and purpose of work undertaken is relevant to their vocational needs.Setting deadlines for the submission and evaluation of initial work prior to any redraft of materials should reflect workplace practice and allow for feedback. Draft plans and outlines, and training in the effective organisation of notes and reference materials, should support the production of materials, encourage good working practice and provide useful evidence of authenticity. The final documents produced should follow industry standard conventions. The text, for example a detailed analytical report or in-depth proposal, could relate to work completed for the meeting in Outcome 3, or be part of other course assignments. Although word-processing is not a mandatory evidence requirement, the document should reflect professional practice. Graphics may support and supplement the text. The word total may include any associated supplementary texts produced by the candidate, such as letters, annotated diagrams, spreadsheets, memoranda or minutes.Higher National Unit specification: statement of standards (cont)HN Unit (DE3N 34): Communication: Analysing and Presenting Complex Communication 3CommunicationOutcome 3Organise and participate in a formal meetingKnowledge and/or skillsHow to plan and prepare for a formal meeting.How to locate, select and present relevant complex information.How to organise and structure a contribution to discussion.How to respond and adapt to the contributions of others and progress i nteraction.The dynamics of oral communication.The format and structure of formal meetings.The format and structure of written records of meetings.Evidence requirementsCandidates will demonstrate skills by taking part in and documenting a formal meeting which involves at least four others and which has a clear remit involving analysis and decision making relating to a complex vocational issue. A detailed observation checklist and/or a video recording should be retained as evidence of performance for each candidate. Each candidate shouldproduce a notice of meeting and agendaprepare and present an agenda item accurately and effectivelyuse tone, pace and non verbal communication appropriate to a formal meetingrespond to the contr ibutions of others to progress interactioncomplete an accurate formal record of proceedingsAssessment guidelinesCandidates should take part in a formal business meeting and the papers produced should reflect this. Integration with other Outcomes or coursework may be appropriate. Each candidate should make preparatory notes for the presentation of an agenda item which may be supported by visual aids, or the distribution of supplementary papers. Each candidate must write up records of proceedings which follow standard conventions.HN Unit (DE3N 34): Communication: Analysing and Presenting Complex Communication 4Administrative InformationUnit code: DE3N 34Unit title: Communication: Analysing and Presenting Complex Communication Superclass category: AFDate of publication: August 2003Version: 01Source: SQAScottish Qualifications Authority 2003This publication may be reproduced in whole or in part for educational purposes provided that no profit is derived from reproduction and that, if reproduced in part, the source is acknowledged.Additional copies of this Unit specification can be purchased from the Scottish Qualifications Authority. The cost for each Unit specification is £2.50. (A handling charge of £1.95 will apply to all orders for priced items.)HN Unit (DE3N 34): Communication: Analysing and Presenting Complex Communication 5Higher National Unit specification: support notesUnit title: Communication: Analysing and Presenting Complex CommunicationThis part of the Unit specification is offered as guidance. The support notes are not mandatory.While the exact time allocated to this Unit is at the discretion of the centre, the notional design length is 40 hours. Guidance on the content and context for this UnitThis Unit embeds the Core Skill of Communication at Higher level. Where it is delivered within a Higher National framework there is the potential for integration with other elements in the course which require the presentation of complex written or oral communication. In such a situation it is important that candidates are made aware of the need to achieve all the evidence for the Units that are being assessed.The content will vary according to the vocational discipline or interests of the candidate, but communication media should be linked to the needs of typical business organisations or specific industries. Purposes may include, for example, providing information, bringing about change, gaining business and promoting good working practices and relationships. Communication may be with such people as, for example, colleagues, managers, clients or suppliers.Guidance on the delivery and assessment of this UnitThe practical skills to be developed and assessed may usefully be integrated with other Unit work or employment practice. In cases where candidates lack the formal recommended entry requirements a discrete assessment approach which develops skills, and includes additional bridging support over an extended time, may be more helpful. The Unit may be undertaken by candidates planning employment in a wide range of vocational areas and assessment materials should be not be limiting or prescriptive. A flexible approach to assessment should encourage adapting to the circumstances and needs of the candidates. Where candidates are part-time, or where the Unit is delivered on a stand-alone basis, individual negotiation of content and delivery around employment demands and practices is recommended.Exemplar and reference material, including appropriate software when available, should be available to support candidates. Precise remits and the setting of deadlines which allow for evaluation and re-negotiation will be an important aspect of delivery with allowance of sufficient time for feedback and skills development. Some written work may be undertaken outside the centre, conditions will be necessary to ensure authenticity; and the retention of drafts, outlines and planning documents signed by the candidate and the assessor may be useful.HN Unit (DE3N 34): Communication: Analysing and Presenting Complex Communication 6Unit title: Communication: Analysing and Presenting Complex CommunicationLinking Outcomes can reinforce the development of practical skills needed in a business environment. An extended case study or project could be used to provide a context for the production of communication media and would be particularly useful for candidates lacking workplace experience, or for mixed vocational groups. As an example, Outcome 1 assessmentcould be based on a report, handbook or article examining and reaching conclusions on such business issues as employee relations, health and safety procedures, or training opportunities. Candidates might analyse, summarise and evaluate the effectiveness of this text. Next they could further research proposals of their own and present them orally, for consideration at a group meeting for Outcome 3. Finally they could collate and present information and conclusions as a report for Outcome 2.A flexible approach which reflects the needs of candidates may, however, involve recognising that written and spoken skills may be developed using a range of different topics or issues, particularly when written reports are very specialised and the class group is mixed. Oral presentations in a meeting which explain and simplify complex procedures and applications to a non-expert group may be a particularly effective means of demonstrating complex communication skills. Graphic and pictorial information to support and enhance both written and oral communication, and the use of technology for researching, communicating and producing effective text and audio-visual support may be appropriate as reflecting business practice, although candidates without access to such resources should not be disadvantaged.Outcomes 1 and 2Outcome 1 formative activity should involve the study of a range of business texts in order that candidates are aware fully of the influences that affect communication, and the strengths and any potential weaknesses in the conventions adopted. Texts could provide a model for Outcome 2.A detailed analysis is required in Outcome 2. The task is to present information logically and coherently. Layout, format and presentation should be appropriate to purpose and readership. Candidates should be encouraged to consider aspects such as any prior knowledge and expectations the intended reader has and how this might affect the structure of the document and the vocabulary used. Register and tone should be selected to reflect current practice in the vocational area. Texts which appear relatively informal, reflecting the practice of some newer industries, or which express complex ideas in a way that is accessible to a wide range of people should still have a high level of accuracy and coherence.HN Unit (DE3N 34): Communication: Analysing and Presenting Complex Communication 7Unit title: Communication: Analysing and Presenting Complex CommunicationOutcome 3The emphasis should be on developing transferable skills in the procedures for formal meetings, using training videos to demonstrate good practice where possible. Assessors may choose to chair where candidates lack the skills to do so. The meeting may be linked with the written outcomes, and may provide a useful source of information. If candidates are involved in a ‘live’ project they may choose to have a planning meeting for an event such as a show, display, or marketing proposal with individual reviews, demonstrations or reporting. A meeting could alternatively examine course and general employment issues and options, such as, for example, reporting on employment opportunities, flexible working and health policies and practices. Presentations of agenda items, including responding to comments or questions from others, should not generally exceed five minutes for each candidate.Open learningOutcomes 1 and 2 are appropriate to Open and to Flexible Learning approaches, such as on-line or distance learning, with tutor input support at all stages of draft and centre-devised supervision agreements to ensure controlled conditions for authenticity. For Outcome 3 publication, candidates must be directly observed by the assessor. This could be achieved either by arranging a meeting with candidate(s), by video conferencing or by the assessment of a video recorded performance which meets all assessment criteria.Special needsThis Unit specification is intended to ensure that there are no artificial barriers to learning or assessment. Special needs of individual candidates should be taken into account when planning learning experiences, selecting assessment instruments or considering special alternative Outcomes for Units. For information on these, please refer to the SQA document Guidance on Special Assessment Arrangements (SQA, 2001).HN Unit (DE3N 34): Communication: Analysing and Presenting Complex Communication 8General information for candidatesUnit title: Communication: Analysing and Presenting Complex CommunicationEffective Oral and Written Communication skills are essential to promote good relationships and best working practice in a business environment. They are highly valued by employers. Effective reading, writing, listening and talking is the basis of communicating with others.This Unit will focus on the practical approaches needed for successful communication in the workplace. You will read business texts critically, examining not just the content, but the format, layout and style of a written text, and you will evaluate its strengths and any weaknesses. You will produce business documents such as reports, specifications, proposals and minutes. You will study group processes and the formal proceedings involved in meetings, and learn how to analyse situations and make and implement decisions. You will learn the uses and formats of record keeping. You will also learn how to present information effectively to other people, and how to respond to their comments and questions.The skills developed。

HND商务沟通技巧报告.doc

HND商务沟通技巧报告.doc

1 1.0 Introduction This report is for assessment the customer services and whole environment in the Xuezhi building. The report is to introduce the customer service. At this point,the main research is Xuezhi building. The aim of this report is to investigate internal and external environment of the Xuezhi building. Including the infrastructure, foundation services, administration mode and neighboring environment. Through questionnaires and interview to reflect problems and.

2.0 Procedures a) A number of books on customer service b) Search for information from internet websites. c) Through these ways above to draft and distributing questionnaire. Collect recommendations from interviews.

3.0 Definition of customer service 3.1 What is customer service Customer service is the provision of service to customers before, during and after a purchase. Customer service is an organization's ability to supply their customers' wants and needs. Customer service is the practice of providing customers with a positive, helpful experience when they enter a business, throughout the time they stay at the business, and even after the customer leaves, should they have additional questions or products to return. Many stores and other businesses spend a great deal of time training their employees to provide great customer service, because it makes a customer more likely to become a returning, loyal client. (See Bibliography)

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商务沟通技巧报告outcomeCommunication:Analysing and PresentingComplex CommunicationUnit Student GuideDE3N34Outcome2Contents1.0Introduction32.0Procedure33.0Customer service33.1What is customer service?34.0Daily life3 4.1Dormitory4 4.2Canteen44.3The university hospital55.0Teaching and studying55.1Facility5 5.2Teachers strength6 5.3Professional curriculm65.4Career Prospects76.0Extracurricular activity8 6.1Student activity center86.2Sports activity87.0Conclusion98.0Bibilgraphy109.0Appendices111.0IntroductionThis report is for assessment in the Communications unit of the Higher National Certificate in customer service.The aim of this report is to investigate the way in which customer services of Nankai University.The objectives of the report are to define what customer service is and to look at how customer services provided in Nankai University.2.0ProcedureTo source this report:a)A number of books on customer surveys were consulted.b)Information on customer surveys was taken from internet websites.c)Information was gathered from an interview with the Nankai University students.3.0Customer surveys3.1what is customer surveys?Customer service is a customer oriented values,its integration and management in the pre-set the optimal cost-service portfolio of all the ingredients of a customer interface.Broadly speaking,any can improve customer satisfaction contents belong to customer service scope.4.0Daily life4.1DormitaryAs for the specific accommodation,Nankai there are two places to stay,a district in the South Park Xiangyu,a hospital in the north campus of Nankai. Undergraduate:RuXi dormitory building5and earth,spread the bed,bunk bed desk.One floor has a bathroom.The second floor6beds,bunk.4Building IV Room,capped a bed,bunk bed is the desk,every house with a separate pit. Campus dormitory6beds,bunk beds.To the headquarters,21residential apartments and the Western better conditions,a large unit in sets of4-54earth, above the bed below the desk,plus a separate desk cabinet.Conditions quite other quarters.4.2CanteenNorth School cafeteria prices were relatively cheap.Most people buy lunch at noon,to wait about15minutes,but you can also come from the classroom to avoid late peak.South Park canteen individual contract so the price because it is relatively high,do not look too tasty,very few go.A canteen,two canteens,canteen internshipA cafeteria breakfast good,the other is light-based,more girls to go;Two cafeteria on the first floor is the brother hodgepodge,not good but also expensive.On the second floor is not ye.The middle of the dumpling shop that Korean food and good;floor Xin Hong Park restaurant food is equivalent to a child,but also lacks delicious;Three first floor cafeteria breakfast is very cheap,on the second floor of the pasta well.Canteen frequented freshman,is relatively inexpensive;Triangle restaurant food good,prices are also authentic;Jinnan is known as a place with cooking waste oil,something very authentic unpalatable!90is a place to drink,eat expensive and not good;Park is the foreign students should often go to restaurants where food is more expensive number,but foreigners seemingly wealthy,actually said to me very cheap..4.3The university hospitalNankai University Hospital,35existing employees in preparing it into medicine, surgery,radiology,and dental and Traditional Chinese Medicine and other departments.Two north of the main building to the university hospital the most commonly encountered situation is to give you a referral certificate.Boring,but the chargeswill be cheaper,or do a number of minor5.0Teaching and Studying5.1FacilitiesClassroom and laboratory:There are many buildings for students to learn,like the administration building,the comprehensive test building,Chinese language teaching center,the new stadium,the first mathematical sciences such as building provides students with a good learning environment.They have advanced laboratory.The experiment teaching in chemistry,biology and physics,electrical and electronic four fundamental teaching center,they brought in the life science instrument platform and the polymer of large-scale instrument and equipment.The school laboratory:Schools to make full use of equipment,equipment management approach is very strict,very important to go through a number of regulatory constraints.Include:purchase,inspection and claims,use and management,assessment and punish,repair,scrap.The filing of the instrument also has an important archive requirements.5.2Teachers strengthCurrently,Nankai University has a neat line,reasonable structure,academic exquisite,innovative teachers.In2052full-time teachers have doctoral instructor in619,723professors,787associate professor,Chinese Academy of Sciences and Chinese Academy of Engineering11,5Academy of Sciences in developing countries,"973"and"863"Chief Expert9,the State Council degree Committee Subject12,12state-level experts with outstanding contributions,distinguishedProfessor of Cheung Kong Scholars Program31,14Changjiang scholar Chair Professor,National outstanding Youth Fund,29winners,selected countriestalents Project20,program for New Century excellent Talents in University (including the former Ministry of Education,cross-century talents fund)selected were120people,the national teacher of college teaching8,Tianjin,"131"Talent Project first level25.Not only do they have a wealth of knowledge but also have their only teaching style. They will be based on the character of the different students with different educational. Students in this university will have a well development.5.3Professional curriculumNankai university is the famous medical arts with comprehensive university,the liberal arts subjects,such as finance,international finance,financial engineering, insurance study,insurance actuarial science,finance,international economic trade and applied economics,western economics,macroeconomics,microeconomics,political economics theory of economics,modern international logistics,industry and commerce administration,administrative management,political science,management science,history,tourism,Chinese literature and other professional subject in the leading position.Science subjects,such as science subject in the national life categories is the best.Such as mathematics and applied mathematics,physics and mathematics theory,optical and optical technology,intelligent robot technology, electronic information technology and software science,chemical materials,energy chemical,biological chemistry,biology,medicine,biology gene microbial science technique research ability and ranked the academic level.So,there are various profession options for students.foreign,Nankai university employment is possible,the college alumni is also widely to every corner of the world,in addition to the learning environment of a school superior outside,the school also open network platform, through the Nankai university employment nets to provide a good platform for the students to better understand the employment information.After a few years of construction,the website whether from the function development,column setup to technical service level are achieved certain level.With your current site employment trends,employment guidance,employment policy,professional introduction,civil service examinations,laws and regulations,professional evaluation,recruitment, employment information,students and information service columns recommendation. In addition,the site also creative developed individualized service and management way,for every registered users and units provide users graduates of an independent virtual space for student online recruitment information,delivering customized electronic resume and employers recruitment information,receiving students released resume to provide a broad network space.Nankai university employment information can not only through the network information get understanding,school every year also holds a recruitment conference, each enterprise company came to select the people,so that students will have more opportunities to understand social employment situation.6.0Extracurricular activities6.1Student Activity Center7.0ConclusionThis report on field surveys,questionnaires and hands-on way to an interview survey of each customer's situation,Nankai University,and discover the pros and cons of these customer services.Generally speaking,most customers have some drawbacks, and most of the students reflect the same situation,we need to improve theseproblems.The problem of most students:the high price of dining,you could not use cash,part of the construction is too old school,teaching facilities incomplete,and some accommodation is no separate bathroom floor,easily lost in the campus bike.These are the schools need improvement,such as:canteen price adjustment,and allows the use of cash;old school relocation,new building construction equipment;for each dormitory building be equipped with separate toilet,to strengthen the management of the campus to combat theft./default.asp/english/shownews.asp?newsid=1049/news/show.jsp?informationid=200812030915297814 /wiki/%E5%8D%97%E5%BC%80%E5%A4%A7%E5%AD% A6‘Communication:Analysing and Presenting Complex Communication Unit Student Guide’10.0Appendices11。

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