Virgin Atlantic Airlines

Virgin Atlantic Airlines Introduce of Virgin Atlantic Airlines
Virgin Atlantic Airlines was founded at 1984, now it is the second biggest international airlines in England. It is famous for its high quality service and innovative concept.
In June 22 1984, Virgin Atlantic Airlines finished the first flight which is from Landon to New Y ork, there are a lot of socialites, media representatives and some international friends on this plane. The management goal that Virgin Atlantic Airlines come up with is providing for all cabin passengers the highest quality, most overbalanced service.
The development of Virgin Atlantic Airlines
It was not Richard Branson’s idea that he should own an airline. The idea was brought to him by Randolph Fields, a 31 year old
b arrister, who owned a ‘paper’ airline, British Atlantic, which had applied for a license to fly Gatwick to Newark airport in New Jersey, which is close to New York City.
In 1985, Branson now had total control of the airline. By the end of 1984, Virgin Atlantic had withstood the predatory pricing moves of its competitors and had overcome an early loss. In the year to July
1988, Virgin Atlantic made record profits of £10m, a 104 per cent increase on the previous year. In 1989 Virgin Atlantic Airways was named the third most profitable airline in the world by airline world. The secret of success
Virgin Atlantic Airlines cancelled the first-class, put the chairs of first-class into business-class. It also produced a super-economy-class which provided passengers with the service just like business-class and a wider seat with more legroom than economy.
"Mine's Bigger Than Yours"
The influence that world crisis brings to some airlines First is American airlines
As where the world crisis begins, America was damaged heavily, and so did America airlines.
Delta airlines began to reduce capacity since September, 2010.Delta airlines began to suspend the Atlanta - Seoul, Atlanta -- - Shanghai, Cincinnati - Frankfurt flight, Cincinnati - London and New York - Edinburgh flights
Comparing to 2008, the united airlines has reduced capacity 7.5 per cent, and cut down 1600 jobs, including 1200 flight attendant positions.
Second is Europe airlines
The subprime mortgage market is not developed, even though world crisis had an influence on Europe airlines
British airways employee must choose to give up a weeks to a standing.
Lufthansa grounded 24 airplanes and Austrian airlines planed to reduced 200 million euros cost.
What’s more, in Asia, almost all airlines was influenced by world crisis
The reasons that Virgin Atlantic Airlines can survive As the second biggest airlines of England, Virgin Atlantic Airlines also was influenced by world crisis, but due to they took some effective measures, they can keep the capacity stable and make more earnings.
First, Virgin Atlantic Airlines will promote the service that set customers be first, readjust the cabin layout, and added the number of travel economy class.
Second, instead of the growth of capacity at last years, Virgin Atlantic Airlines will not reduce or add the capacity.
And what’s more, before 2011, there are airplanes not will be delivered.
I think Virgin Atlantic Airlines is a legend because it still can make profits in world crisis, while others not!。