商务英语听说PPT Unit 11 Samples and Bulk Production
高级商务英语 Unit 11

BenQ, Taiwanese diversified electronics maker, acquired Siemens’ mobile phone unit in June. It has reported sharply lower net profit in the first half of this year as competition hit sales in its key product lines.
3. What will happen if companies fail to meet listing requirements of NYSE?
They could be delisted from the exchange.
4. What are the technological changes made in NYSE?
Second listening: listen for specific information
• Notice the following expressions:
soar, sock, gush, pump out, swing, volatility
Third listening: sentence imitation
Third listening: sentences imitation
•You are asked to use the following active vocabularies to form sentences as what you have heard from listening
1. the share merger reform
新编剑桥商务英语unit11

the coffee trade, which constitutes around 50% of the country’s gross domestic product (GDP) and 90% of its exports. The average wage paid to laborers who pick the beans and work on farms is about 50p a day.
EXPORTS
10% = OTHER
Only (1)_10_p__(_p_e_n_ce_)_ goes to the grower.
£3
90% = (7c)_o_f_f_e_e
Key facts: Ethiopia (2)___1_5________ million people in coffee trade (3)___5_0________% of GDP (4)___5_0________ pence = a laborer’s pay per day
D. Coffee is the second most traded commodity in the world after oil.
E. It guarantees to pay growers a fixed proportion for their coffee, which is above standard market rates.
So where do the added costs come from? According to experts, by the time it is consumed by us in our homes or in a coffee shop, the bean may actually change hands up to 150 times, each time facing a mark-up as it is transported, roasted, packaged and sold. (2)___________. Then another 10% in export costs with freight and insurance before an importer takes over. Finally, it is sold to us in a coffee shop – and running a coffee shop is not cheap. For example, take your typical coffee shop in a shopping precinct, seating 75 inside and 50 outside. The rent is £20,000 a year. (3)__________. In other words, even before adding staffing costs and overheads, setting aside an mount for redecoration and maintenance on the property, this particular coffee shop needs to sell a minimum
商学英语教学课件UNIT 11

Exercise 11.2 G: Transcript
Extract 1 I am going to try and explain some of the major factors which exert pressure on companies from the outside, that is to say, I shall mainly be looking at some different types of external influences which affect the way business operates. Extract 2 Don’t misunderstand me. I don’t want to imply that there are no internal questions for a company. Extract 3 To some degree, individual companies will be affected differently. Extract 4 But it is fair to say that they will all have to keep an eye on which way inflation or interest rates are going.
Exercise 11.2 E: Notes
Exercise 11.2 F: Transcript
However, some people say that these types of organization are mainly concerned with the interests of big business. The evidence shows that this is especially true with respect to underdeveloped countries. In my view, the World Bank is a case in point. The influence of the World Bank, for example, on the economies of these countries has been very harmful. A very good book by John Perkins called Confessions of an Economic Hit Man published in 2004 gives an interesting explanation of how the World Bank actually benefits big business rather than a country’s own people.
中职教育-国际商务英语口语口译课件:Unit 11 Business Reception.ppt

译员素质和条件
<1> 扎实的语言基本功。良好的英语修养和扎实的汉语基本功是一名 优秀的译员应具备的基本素质,掌握英汉两种语言的结构和语用等特 点和语码转换规律,具有快速、准确地组织词句的能力。尤其是译员 的听力理解能力,这是口译成败的一个关键因素,也是一名译员的综合 语言和知识水平的反映。在口译过程中,影响听力理解的因素有六个: 口音、语感、词汇量、知识面、注意力以及音量与干扰。英语是世界 性的大语种,口音因地而异,不尽相同,有些连英美人自己都听不清 楚。译员不仅会接触到标准规范的英语,也会接触到非标准、非规范 的英语;译员必须在平时就注意多听一些英语的口音、方言及变体, 注意总结其特点和规律,并学会逻辑推理和判断话语的上下文关系, 正确判断说话人所要传达的意思,领会其话语隐含意义。
<2> 交替传译(consecutive interpreting):口译员坐在会议室里,一面 听源语讲话,一面记笔记。当讲话者发言结束或停下来等候传译的时 候,口译员用清楚、自然的目的语,准确、完整地重新表达源语发言 的全部信息内容,就像自己在演讲一样。会议口译中的交替传译要求 口译员能够听取长达五至十分钟连续不断的讲话,并运用良好的演讲 技巧,完整、准确地译出全部内容。
此次访问扩大了我们之间的贸易合作,加强了我们之间的了解和友谊。我们深深 希望,我们的合作会变得更加广泛,深入到生活的各个方面,包括商业、文化、教育及 科研领域。
特点 口译要求译者具有较高的驾驭英语和汉语的能力、多学科的知识和认真
负责的工作态度。与笔译相比,口译还具有一些不同的特点。一方面, 说话者的声音、语调、表情及肢体语言都有助于译员理解说话内容和说 话者的感情色彩;另一方面,口译的过程是体现译者运用综合能力的过 程,主要包括口译者的听力、记忆力、口头表达力、快速反应能力、语 言能力、知识储备量等。不仅如此,由于口译速度是笔译的数倍,甚至 数十倍,且要一次成形,所以口译者还必须具备良好的心理素质。而且, 口译者必须在短时间内独立完成工作,无法求助他人或参考资料。这些 都是口译的不利因素,增加了口译工作的难度。
简明商务英语口译教程Unit (11)

• 5.But without Adolf Hitler, who was possessed of a demoniac personality, a granite will, uncanny instincts, a cold ruthlessness, a remarkable intellect, a soaring imagination and — until toward the end, when drunk with power and success, he overreached himself — an amazing capacity to size up people and situations, there almost certainly would never have been a Third Reich.
2
• 1.I am certain that this annual meeting will prove to be constructive and significant.
• 2.I have no intention to persuade anyone, and I am not prepared to convince anyone, either.
6
Section B Translation Skills 长句的译法
• 翻译长句时,首先要弄清楚原文的句法结构,找出整个句子的中心内容以及 各层意思,然后分析几层意思之间的相互逻辑关系(因果、时间顺序等), 再按照汉语特点和表达方式,正确地译出原文的意思,不拘泥于原文的形式。
• 长句的译法主要有几种:
• 2.Over the years, integrating high rank political and economic forum, product exhibition, and professional presentation, the international exhibition for trade and investment held in Macau has offered a service platform of information exchange and cooperation for the commercial and industrial sector. This year’s exhibition is to be held from October 18 to 21, during which time an international brand exhibition will be held concurrently.
商务英语Unit11参考答案

Unit 11 ChangePart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 We have received the documents and taken _____D______ of the above orderwhich arrived at Sydney on the . “Vanguard”.A shipmentB consignmentC lotD delivery2 ______C_______ checking the goods we found that only 450 cases of ChineseBlack Tea were shipped.A AtB ForC OnD About3 This is the third time during the year ______D_____ you have short-shippedone of our orders.A whichB whatC whenD that4 It was found ____A_____ the error was due to a slip-up in our supply department.A thatB whichC whereD when5 We greatly regret the inconvenience this has caused ______D_____ you.A forB atC onD to6 We can _____B______ you that every effort will be made to ensure thatsimilar errors do not occur again.A ensureB assureC sureD insure7 We would refer _____C______ your consignment of raincoats under theabove order, which arrived here this morning.A atB forC toD from8 Upon examination, we found the goods are correct and _____B_____ goodcondition except Carton .,A atB inC onD under9 We can only assume that an oversight has been made in making______D______ the order.A downB outC forD up10 Therefore, we would like you to send us replacements ______C_____ delay.A withB noC withoutD outside11 Please also let us know what we are to do with this carton now_______B______ our possession.A atB inC forD of12 Thank you for your letter of March 28, informing us _______C______ thewrong delivery of raincoats.A atB withC ofD on13 We must apologize for this error, which resulted _______C______ carelessnessin our packing department.A inB atC fromD for14 We are now confirming that the replacements are indeed ______C______their way to you.A atB inC onD under15 We would appreciate it if you could return the carton _____C_____ question to us.A out ofB outsideC inD for16 We would suggest that you file a claim ______D______ the insurance agent ofthe PICC at your end.A forB atC inD against17 Therefore, the damages must have occurred in transit and we should not beheld ______B_____.A lyingB liableC liedD liability18 The above order was shipped _____C______, which was evidenced by theclean on board B/L.A clearB clearlyC cleanD cleanly19 Besides, the arbitral award is final and binding ______D_______ both parties.A atB forC toD on20 If parties to a contract desire to settle disputes, an arbitration clause is usuallymade in the contract well before a dispute _______B______ .A risesB arisesC lookD appear Part II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 个性冲突personality clash2 年度健康检查an annual health check-up3 首席执行官Chief Executive Officer4 首席财务官Chief Financial Officer5 营销部marketing department6 不合作态度uncooperative attitude7 管理顾问management consultant8 任何其他议题any other business9 办公桌轮用hot-desking10 开放式办公室open plan office11 奖金方案bonus scheme12 总部head office13 商业杂志business magazine14 净利润net profit15 毛利润gross profit16 公司简介company profile17 家用电器white goods18 员工士气staff morale19 员工流动率staff turnover20 管理风格management stylePart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.We want to be a company that is constantly renewing itself, leaving the pastbehind, adapting to change.我们希望成为一家不断自我更新,超越过去,适应变化的公司。
商务英语听说 Unit 11 FACTORY TOUR
Question Two • Where is a stock of the faster moving items kept? B • A. In the administrative department. • B. In the warehouse. • C. In the research and development section. Question Three • How long does it take to get the delivery after placing
• Task Two
• Directions: In this task, you will hear two persons talking on their factory tour. Decide whether the following statements are True or False.
Unit 11 Factory Tour
Teaching Aims
13
To comprehend basic vocabulary and sentence patterns related to a factory tours;
2
To identify and understand the basic elements of a factory tour;
Warm-up
• Word Bank
• overall adj. 总体的• • impression n.印象
• favorably adv.顺利地,好意地,亲切地 •
• multiplex adj.多元的,复式的
•
n.多厅影院,多剧场影剧院;多路
•
Warm-up
商务英语谈判 unit 11
Part One
Situational Practice
Packing
You are selling tea to a wholesaler form America. He has ordered a total of $6,000 worth of your tea. Now, he is making sure the tea is absolutely damp-proof and suitably packed. You explain to him the kind of materials you use when packing the tea and the size and type of the boxes you use.
Part Four
BEC Focus
Speaking Test Part One: Interlocutor’s Questions:
Business Topics:
• What kind of facilities do you think hotels ought to provide for business people? (Why?) • Should companies pay for their staff to stay in expensive hotels on business trips? (Why/ Why not?) • Do you think business travels are necessary for companies? (Why / Why not?) • Do you think videoconferencing will replace business travel in the future? (Why/ Why not?) • What kinds of skills are needed for business travelers abroad?
ppt 课件-商务英语-第十一单元Branding
Brands as risk reducers
Financial risk moneyfor-value Physical risk safety Functional risk quality Social risk embarrassment Psychological risk mental well-being
The feelings, beliefs and knowledge that consumers have about brands. These associations are derived as a result of experiences and must be consistent with the brand positioning and the basis of differentiation.
brand elements
l
World Famous Brand Equity
$17 billion $17 billion
$12 billion
Branding
• Definition: A means to distinguish the goods of one producer from those of another.
packaging quality delivery
What problem does the buyer really want to solve with the core product?
core benefits
Brand name
credit
Expected
The set of attributes normally expected
Origin: Old Norse word “brand”: to burn so that owners of livestock mark their animals to identify them. On big farms cattle are usually branded.
新视野商务英语视听说 (下册)答案【完整版】
新视野商务英语视听说下Unit 1 A Factory TourPartⅠ: warm-up(1)eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPartⅡ: listening practiceTask1(1)f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.(1)aerospace (2)manufacturer (3)services (4)showcase (5)production(6) various (7) producer (8) advanced (9) globe (10) leader2.(1)~(5) F F F T FPartⅢ1. (1) c (2) b (3) c (4) a (5) a2. (1)6000units (2) only 1%(3) First, they will confirm the quality of each part according to the regulations at every point in the process. Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final product. Lastly, they send some products to the public quality-control centre for checking.PartⅣ1(1)200 markets across six continents (2) about 300000 (3)108 (4)8 (5)932(1)20~30 (2)13 (3)15 (4)30~45PartⅤ1. (1) c (2) b (3) c (4) c (5) b2. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on new product development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory. PartⅥ1.The correct order is: d-g-e-a-c-h-b-f2.(1)history (2)first (3)consumed (4)manufacturing (5)secrets Unit 2 Trade FairsPart Ⅰ(1)China Import & Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc.(2)kitchenware & tableware, general ceramics, home decorations, glassware, foodstuffs, native product, medicines & health products, sporting, travel & recreation products, office supplies, shoes, cases & bags, furniture, etc. (3) See a variety of goods, compare goods of different brands. Collect useful information such as catalogues, price list, etc; visit potential business partners; place orders.Part ⅡTask1(1) F (2) F (3) T (4) F (5) F (6) TTask2(1)domestic (2)suppliers (3)Customer (4)value (5)services(6)ideas (7)compare (8)specialized (9)innovative(10)up-to-date2. (1) new (2) reputation (3) world (4) range (5) latestPart Ⅲ1. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibition (6) arena (7) facilities (8) conjunction2. (1) c (2) b (3) c (4) c (5) a (6) bPart ⅣJohn: (3) (2)Mr. Robbins: (1) (4) (5)2. (1) c (2) b (3) c (4) aPart Ⅴ(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumePart ⅥQuestion 1: Miss Stewart, why did you want to exhibit in North America? Question 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair? Question 4: How were you able to exploit your business opportunities and generate new business?Question 5: What did you do after the trade fair?2. (1) a (2) c (3) b (4) a (5) bUnit 3 Marking EnquiriesPart Ⅰ(1)Ask for morn information concerning the product in the advertisement inyesterday’s New York Times.(2)Jackson Brothers(3)If I am the receiver, I will send the latest catalogue to the writer and answerall the questions that interest him.Part ⅡTask1 (1) C (2) B (3) ATASK21. (1) General (2) articles (3) Specific (4) content (5) specifications2. (1) steel screws in all sizes(2) CIF(3) Because the supplier is able to supply larger quantities at more attractiveprices(4) The supplier’s offer.Part Ⅲ1. (1) b (2) c (3) b (4) c2. (1) Export (2) Merchandise (3) flight (4) Production(5) 10 o’clock (6) sample (7) evaluated(8) purchasesPart Ⅳ1.(1) speedboats (2) price quote (3) around the corner (4) pay2.(1) US$6500 (2) 10% (3) shipment (4) US$7850Part Ⅴ1. (1) F (2) T (3) F (4)T2. If I were a farmer, the price would concern me most. The reason being that, first, form products do not generally sell at a high price so we have to keep production costs down. Secondly, taxes are fairly high at present and we have less support from the government, so our incomes are decreasing. That’s why I think the price is my greatest concern. On the other hand, if we can improve quality by buying better seeds and improving our handing methods, we can sell at a premium. That could increase our income.Part Ⅵ1.(1) c (2) a (3) c (4) b (5) c2.Agents need to be paid for their work. Sometimes they are paid a percentage ofthe order but that hardly induces them to negotiate low prices. Therefore, agentsare usually paid commission. This may be paid by the seller or by both seller and buyer.Unit 4 Negotiating PricesPart Ⅰ(1)listen (2) speak (3) interrupt (4) ask questions (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart ⅡTask1(1)discount for bulk (2) minimum quantity (3) early-settlement discount(4)commission (5) contract, unit priceTask21.(1) T (2) F (3) T (4)F (5) F2.(1) FOB (2)agents (3)extra (4)Korean (5)exceptionsPart Ⅲ1.(1) b (2) a (3) c (4) a (5) c2.A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first business, we can provide you with some preferential terms.How about $40 per piece?A: Oh, I’m afraid that’s way beyond our expectations. It’s even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at the quality? Ours are much better than our competitors’. In addition, the demand for this item from our company is very high. We’re actually temporarily out of stock right now. Currently, demand is way ahead of supply in the market.A: We know about that. But don’t you think you should make some concessions to make your price competitive? Can we make it $35 if we place large orders?B: Well, that’s a tough deal. However, since we’re going into a long-termrelationship, maybe we can try to reach that bottom line for you.Part Ⅳ1.(1) b (2) c (3) c (4) b (5) a2.(1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part Ⅴ1.(1) 4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year2.Sample dialogue:A: Mr. Brown, I’m anxious to know about your offer.B: Well, we’re been holding it for you. Here it is. Five hundred cases of black tea, at 30 pounds per kilogram, CIF London. Shipment will be in June.A: That’s a steep price! It’ll be difficult for us to make any sales.B: I’m surprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I’m afraid I can’t agree with you there. India has just come back into the market with a lower price.B: Ah, but everybody in the tea trade knows that America’s black tea is top quality. Considering the quality, I’d say the price is very reasonable.A: No doubt your tea is of high quality, but still, there’s keen competition in the market these days. I understand many countries are lowering their prices.B: OK. Then we’ll make it 28 pounds for this order. Is that ok?A: That’s a very small concession. Still, we want to do business with you because we think your packaging is excellent. We’ll go with this price this time but hope for a better deal for any further orders.B: Good, we can talk about further reductions later when we see how business is developing between us.Part Ⅵ1.(1) F (2) T (3) F (4) F (5) F (6) T (7) F2.(1) the quality of our product is much better than that of other suppliers(2) We can talk about that later.(3) if you can give me best price for this first order, we can start along-term relationship.(4) That really leaves us with nothing.(5) I’ll make that concession.Unit5 Placing an OrderPart Ⅰ(1) negotiate (2) accept and confirm an order (3) sign the contract(4) confirm the order (5) confirm further ordersPart Ⅱ(1) is a request to supply a specified quantity of goods(2) an enquiry with subsequent quotations(3) printed order forms(4) description, quantities, mode of packaging(5) agreed upon in previous negotiations(6) are legally bound to fulfill their agreement(7) at the agreed time(8) accept the goods supplied and then pay for themTask21. (1) F (2) F (3) F (4) T2. (1) b (2) c (3) a (4) bPart Ⅲ1. (1) Belster XP is the best copier for general use. With a combination of large capacity, small size and efficiency, it can be configured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can download the order form from the seller’s website, and fill in the name, address, telephone number as well as the item number of the desired photocopier. Then send the form to the address provided.(3) To make a payment, the buyer can write a payable cheque to the seller. Enclose it with the mail order form and send it to the address provided.2.A: Hello, I see from the Internet that you are a trading company who deals with sweaters and skirts in Guangdong Province. Is that right?B: Yes, that’s right. What can we do for you?A: We’re a Nigerian company, and we’re looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order? B: Our minimum order is set at 5000 pieces.A: OK, that’s fine. I’ve selected two items from your online catalogue: items 6 and 18. But I would like to make some changes. Will you be able to accommodate me? B: Depending on what type of changes you want, it should n’t be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours. Part Ⅳ(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes (6) long-distance (7) sales (8) increase (9) retailers (10) logoPart Ⅴ1. (1) acd (2) d (3) c (4) c2. A: Hello, I’d like the order 1000 DSC-T5 Digital Cameras form your company. But it’s important that we have them before July 31. Can you make it?B: I’m afraid that we can’t make it in such a short period of time. That’s only a month away. Would you consider any other models?A: What do you suggest?B: The DSC-T7. Actually, it’s an updated version of the T5. It has more functions.A: Would you please tell me the difference?B: The DSC-T7 has a 32 MB2 of Internal Flash Memory. Otherwise it’s the same asthe DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part Ⅵ(1) Bran Gifts (2) ZWS10A (3) 1000 (4) US$18 (5) XG7 (6) foil in a brown box (7) September 10, 2005 (8) Toronto (9) 110% of the invoice value against All Risks(10) confirmed irrevocable (11) 15th (12) Quality & QuantityUnit 6: Terms of PaymentPartⅠA Japanese YenB United Stated DollarC Pound SterlingD European DollarE Korean WonF Canadian DollarPart ⅡThe correct order is: c-a-b-e-dTask21. (1) b (2) a (3) b (4) c2. (1) collection (2) Documents against Payment (3) Documents against Acceptance(4) expenses (5) procedures (6) actual payment (7) collecting (8) non-paymentPart Ⅲ1. (1) b (2) c (3) a (4) c (5) c2. A: since we have reached an agreement on the price, quality, quantity and packagingof the product, now let’s get down to talk about payment, ok?B: Good idea, what terms of payment would you prefer?A: Actually, on L/C payment is our general practice.A: The exchange rate is currently rather unstable and an L/C provide a guarantee of prompt payment from the bank.A: It’s also the generally accepted international practice.B: That’s right. L/C are very common in foreign trade.B: But this time we suggest D/P payment for the following reasons:B: firstly, a D/P payment can reduce the cost and in turn allow a larger profit margin for both of us. Secondly, the order is quite large and our exchange quote is insufficient at present. Finally, we have a good credit rating in several banks. You can trust us!A: That sounds good. But we still prefer an L/C since it’s our general practice. A: Do you think you could apply for one?Part Ⅳ1. The correct order is: a-i-e-g-b-f-c-j-d-h2. (1) lump sum payment (2) payment by installment (3) cash on delivery(4) advance payment (5) 25%, final acceptance (6) one monthPart Ⅴ1.(1) Ask what provision has been made for signing salary cheques and playing utility bills. Put pressure on the person dealing with you by stressing how important your account is.(2) Ask how often these problems occur and how long faults generally last.(3) Ask for cheque and postage details(4) Ask for the name and address of their debtor and the expected date of payment(5) Ask whether this is the only reason for late payment and offer to fax a copy immediately2.A: Hello, Becker here.B: Good morning, Mr. Becker. This is Mary Wang.B: I’m sorry to ring you like this.A: That’s all right.B: Did you get the invoice as well?A: Yes, yesB: But the payment of the invoice sent to you has not yet been made.A: Yes, money is very tight at the moment, you see.B: Yes, I think I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would naturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the month.B: That’s one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have. A: Thank you very much for being so understanding. Goodbye.B: Bye.Part Ⅵ(1)SB-87654 (2) fifty thousand US dollars(US$ 50000.00) (3) No.DEF-101 datedJanuary 10,2006 (4) five (5) two (6) freight prepaid (7) pneumatic tools(8) drive (9) hose and quick couplings (10) allowed (11) No.IP/79370 (12)beneficiary’s (13) 15 days (14) SB-87654 (15)draftsUnit 7 DeliveryPart Ⅰ1.□time of establishment of the L/C□availability of shipping space□supply of raw materials□amount of orders to fulfill at the producer’s side2.(1)The procedures involved in the delivery of goods: negotiating the stipulations about delivery, ensuring the production of goods, transporting the goods to the port of shipment, checking insurance and other factors in shipping, delivering the goods at the port of destination, etc.(2)The seller’s concerns: production and transportation time of goods meets the requirements, shipment of goods is carried out as scheduled, etc.The buyer’s concerns: progress of the production and shipment, inspection of the quantity, quality and other aspects of delivery, etc.Part ⅡTask1(1)one month after we signed the contract(2)the shipping agent, get the necessary shipping apace(3)Our supplier, the supplier is short on materialsTask21.(1) Good quality (2) on time (3) marketing channels (4) reach the end users (5)their stocks2.(1) at the beginning of November (2) before end of September for the Christmasrush (3) manufacturers are working in full capacity because they have a lot of orders. (4) give his order top priority (5) the middle of OctoberPart ⅢConversation 1: 3 months after the contract is signed, NoConversation 2: July, mid-June, no shipping spaceConversation 3: by the end of September, YesPart Ⅳ1. Mr. Aubery insists on the delivery date should be no later than September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurricane last month, they can only make delivery in the last week in September. Finally, they compromise on this and make September 25th the last possible shipment date.2. (1) workshop (2) halted (3) orders (4) capacity (5) installed (6) September (7) September 25th(8) complete (9) transport (10) possiblePart Ⅴ1. (1) c (2) c (3) a (4) b2. The appropriate attitude should be polite and understanding, and try to explain the reasons for the delay. Apologise to your partner and try to make immediate compensation.Part Ⅵ1. The reason: The wrong delivery was caused by a slip-up by the shipping Department. The solution: Ms. Lester suggested that they would try to find another buyer for the goods on the condition that Mr. Backer’s company would reduce the price by 25% for the lot and ship a consignment of AI quality immediately.2. (1) T (2) F (3) F (4) T (5) FUnit 8 Complaints and ClaimsPart Ⅰ(1)damaged (2) claim (3) payment (4) documents (5) settlement (6) ownership(7)invoicePart ⅡTask1(1)defective items (2) insurance, shipping (3) pay compensation (4) provide areplacement, return the money (5) ask for compensationTask2(1)order (2) breakage (3) 30% (4) withholding payment (5) call me back(1)Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back (5) 0181-993 421 (6) 5:30Part Ⅲ1.Appropriate responses: 1-3-4Inappropriate responses: 2-52.(1) c (2) a (3) b (4) c (5) bPart Ⅳ(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage prior to shipment (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperationPart Ⅴ1.(1)A: The quality is different from that of the approved samples(2)A: The pictures of products with the wrong colour(3)A: Send the replacement(4)A: Send the replacement immediately(5)A: No2.A: we’ve just received our order No.2-H35. We found that there were five pieces missing from the consignment.B: we’ve sorry to hear that. Did you check with the shipping company? Maybe it was due to inappropriate handling by the shipping company during transit.A: The carton was not damaged. But there were five pieces missing from inside the carton. So the shipping company said they had nothing to do with the shortage. It must have happened during the packaging process.B: Well, do you have any evidence?A: Yes, of course. We have a survey report issued by the Inspection Bureau in our country.B: In that case, please fax us the survey report and we’ll deal with your claim. A: OK, I’ll fax you the report immediately.Part Ⅵ1.(1) juice (2) HY08/33 (3) Hamburg (4) PICC2.(1) Fifteen cases were badly damaged. (2) The contract was on FOB basis.(3) Turn to the insurance company for compensation.Unit 9 MarketingPart Ⅰ Warm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertising campaign / promotional strategyPart Ⅱ Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3) competitors (4) potential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3) exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3) customers’ supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4) the sales figures (5) monitor the market share (6) maximize profitsTask2(1) demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller (7) segment (8) Advertising (9) consider (10) budgetPart Ⅲ1.Checklist: a- c-d-f-g2.Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part Ⅳ1.Checklist: a-c-d-e-g2.(1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net(9) fashion magazinesPart Ⅴ1.(1) c (2) b (3) c (4) a2.Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you’re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?Man: Mm… I can only hope that won’t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part Ⅵ(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited selection dishes.(5) YesUnit 10 AdvertisingPart ⅠAmway: outdoor billboard, TV commercialEsprit: fashion magazinesIKEA: cataloguesNestle: TV commercials, magazinesMc Donald’s: sports sponsorship, outdoor billboards, TV commercialsSony Ericsson: outdoor billboards, magazinesStarbucks coffee: word of mouthVolkswagon: magazines, TV commercials, outdoor billboardsPart ⅡTask1(2)E (3) A (4) G (5) D (6) B (7) FTask21. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers2. (1) a (2) c (3) bPart Ⅲ1.Leaflets & flyers: local shops & fitness clubsShowrooms: Nokia, ToyotaSports sponsorship: Coca-cola, BenzRadio advertising: local restaurantsTV commercials: Amway, Mc Donald’sThe Internet: IBMMagazines: omega, DellOutdoor billboards: China Unicon, Petro China2.(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people Part Ⅳ1. sponsorship; posters; radio; TV commercials2. (1) c (2) b (3) a (4) c (5) aPart Ⅴ1. b-e2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part Ⅵ1. Automobile, Marmalade, Furniture, Ice cream2. (1) c (2) a (3) d (4) b。
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Unit 11 Samples and Bulk ProductionUnit GoalsStarting-upCategorize the given examples into three groups.A.800 metric tons, 5% more or less at sellers’ option.B.Brazilian Soybean(巴西大豆)1988 New Crop, F.A.Q.C.In international standard tea boxes, 24 boxes on pallet, 10 pallets in FCLcontainer.D.To be packed in new gunny bags containing about 100 kgs. and each bagshall weigh 1.15kgs with allowance of 0.1kg more or less.E.Cotton Grey Shirting(棉坯布), 30s×36s 72×69 38” (inch)×121.5 yds (yard(1码= 3英尺= 36英寸≈ 0.914米))F.Chinese Peanut 500 metric tons, gross for net, 5% more or less at seller’soption at contract priceMatch the following definition with the names of samples1.The seller needs to provide the buyer with the samples picked from the bulkafter the production of the goods starts.2.The buyer may also send a sample to the seller and ask him to supply thegoods in accordance with it.3.The buyer can ask the seller to submit the sample made of the bulk materialsfor approval in order to decide whether the production can start.4.The seller sends some samples to the buyer after shipment.5.the seller may send to the buyer a duplicate of the received sample or sendhim a sample of his own goods in similar qualityA.buyer’s original sample _______B.counter sample _______C.pre-production sample _______D.production sample _______E.shipping sample _______Initial ListeningBefore listening, please learn the following trade terms by heart. Trade TermsNow, please complete the following tasks.T T a a s s k k11You will hear some descriptions covering the name of goods,quality,and specification. Repeat for the first time you hear. Then listen again and write your answers down.1._________________2.________________3._________________4.________________5._________________6.________________7._________________ 8.________________9._________________ 10.________________T T a a s s k k22You will hear eight sentences. When you hear the first time, repeat the sentences and pay attention to the stresses and tones. Then listen again and fill in the missing words.1. A work sheet will guide the production department in andin .2.All samples should be sent at vendors’ expense:D.H.L. Worldwide, Federal Express, or UPS.3.We feel regretful that we can no longer as theproduction has been discontinued since last September.4.are limit to under 16 pieces and under CAD$500 in value.5.have traditionally been geared toward largefactories with .6.The factory to meet the increasing marketdemand.7.Production means bringing together , , and tomake goods.8.You are allowed to use to make pre-productionsamples.T T a a s s k k33You will hear 5 short conversations. At the end of each conversation, one question will be asked. Both the dialogue and question will be spoken only once. Mark the best answer for each question.1. A. She wants to estimate the delivery time.B. She wants to know about the production position.C. She wants to know whether it is the leading factory in the local market.D. None of them.2. A. He can’t know how to make the samples.B. The quantity mentioned by the woman is too small.C. He can make over 10 dozen of sales samples.D. The quantity mentioned by the woman is too large.3. A. She wants to know about the production of her goods.B. She wants to know about the business lines.C. She wants to know about the airlines in man’s city.D. She wants to know about the products in the man’s factory.4. A. He will send the 10 tins to SGS for inspection.B. He will wait for the woman’s decision.C. He will send the 10 tins to Entry-Exit Inspection and Quarantine Bureau.D. He will provide the woman with a Veterinary Inspection Certificate5. A. The pre-production samples.B. The accessory of the goods.C. The specification of the samples.D. The quality of the samples.Oral DiscussionBefore discussion, you are given the following advices. Professional Advices1. The importance of samples in the process of production:(1)The quality of the bulk goods must be in conformity with the samplesapproved by buyers.(2)Sellers will start the production as per the confirmed samples.(3)QA(Quality Assurance) or QC (Quality Control) takes the samples ascriteria to inspect the goods.(4) Samples are the evidence based on which buyers file a claim for thequality problem.2. Buyers are interested in knowing about production in the followingrespects:(1) What brand of the machine is used by a factory?(2) How many workers or production lines are there in a factory?(3) Whether the production environment meets with a buyer’s approval?(4) What output does a factory accomplish annually?Now, please complete the following tasks.T T a a s s k k11Work in pairs. Discuss what kinds of samples are involved in the foreign trade?T T a a s s k k22Work in pairs. Discuss the steps involved in production.T T a a s s k k33Discuss the following topic.In which respects and how does a QC (Quality Control) in the seller’s factory need to inspect the goods in the process of production?Intensive ListeningLearn the following by heart before listening.D D i i a a l l o o g g u u e e11..1. Listen to the dialogue and decide whether the following statementsare true or false. Write “T” for true and “F” for false.1. They only talked about colors to be approved.( )2. The buyer asks the seller to provide 15 pieces samples in total.( )3. The advertisement sample should be sent by couriers.( )4. The pre-production samples should be sent by DHL or other couriers.( )6.The shipping samples should be delivered by sea.( )2.Listen to the dialogue again and complete sentences according tothe contents in the dialogue.1.So can be produced with the substitute fabric.2.Two pieces of each color, totally six pieces, are provided as pre-productionsamples .3.Another six pieces of hoodies with the bulk fabric .4.As for shipping samples, can we ?5.We must before the goods arrive at thedestination.3.Take notes for negotiation on the requirements for samplesD D i i a a l l o o g g u u e e22..Listen to the dialogue and choose the best answer to each of the following questions.1.What is Mr. Taylor responsible for?A.SalesB. QualityC. Shipment.2.What is Mr. Taylor going to do in the factory?A.He is going to know about the delivery time.B.He wants to know about how many goods are packed.C.He wants to inspect the goods in process.3.How many goods have been finished?A.3000 piecesB. 1500 piecesC. 60 pieces4.What’s the problem with the inspected goods?A.The size is bigger than the tolerance.B.Mr. Taylor hopes the factory will keep the size correct in the process ofproduction.C.The factory should only pay attention to the size of chest.5.What will the factory do after the in-process inspection?A.The factory should keep the shipping marks correct.B.The factory will release the Survey Report.C.The factory will apply for another inspection before shipment.Oral presentationIn this part, please make oral presentations after reading the following tasks. You are given the functional sentences to help you.Functional Sentences1. Our quality is based solely on our sales samples.2. We sell goods as per the sales sample, not the quality of any previous supplies.3. We find the quality of your samples well up to standard and suitable for our requirements.4. If you place an order, the charge of the sample will be deducted from the order.5. Would you please give us the quality certificate of the product as soon as possible?6. What brand machines are you using in your own factory?7. What lead time is it for the goods?8. In order to arrange for the shipment in time, you had better inspect the commodity from the appointed inspection institute as soon as possible.9. If you are not agreeable to our inspection criteria, we will withdraw our order.10. Many methods are used in commodity inspection, such as screening (100% of items), lot sampling and continuous sampling, and so on.11. According to their severity, the defects (of products) are normally groupedinto three classes: critical defects, major defects and minor defects.12. Well, our goods are made of grass, so you should be cautious while carrying the goods.13. In conformity with your request, we have asked the relevant inspection bureau to examine the quality of the goods.14. The quantity of rice imported this year is approximately the same as that last year.15. Is there any quantity limitation for the import of cotton cloth from China?16. Our electric bicycle is beyond criticism in qualities of light weight, high speed and durability.17. This is the maximum quantity we can supply at present.18. This is the minimum quantity we require.19. How do you feel like the quality of our products?20. We have a very strict quality controlling system. So the high quality of our products will secure their leading status in the market place.T T a a s s k k11Retell the passage of Dialogue 1 with the words and useful sentences used in the dialogue.T T a a s s k k22Work in pairs. Student A plays the role of seller and Student B plays the role of buyer. Make up a dialogue according to the following situation. Mr. Brown, an American businessman, and Wang Ling from a Chinese company are having a talk about the quality of the product to be delivered and the sample supplied. Mr. Brown would like to make sure whether they are in strict accordance with each other. However, Wang Ling told him that it is impossible because the products they supplied are man-made and they should set some tolerance in specification of the products.Background Input*Preparing Goods for ShipmentAfter a contract is made, it is the main task for the exporter to prepare the goods for shipment and check them against(按照,依靠)the terms stipulated in the contract. The quality, specification, quantity, marking and the packing should be in line with the contract or the L/C, the date for the preparation should agree with the shipping schedule.*Quality and SpecificationThe quality of commodity is the combination of the intrinsic quality and outside form or shape of the commodity, such as modeling, structure, color, luster(光泽), taste, chemical composition, mechanical performance, biological features, etc. The qualities of different commodities can be expressed in different ways. In international trade, the methods of expressing the quality of commodity may generally fall into(分成)two categories: by description and by sample. Specifications are some major descriptions of the quality of the goods, such as composition(成分), content(含量), purity(纯度), size, length, thickness(厚度), etc. The contents of specifications vary with the different characteristics(特征) of the qualities. The buyer and the seller can show the basic information of the quality of the goods through the descriptions of specifications. Such a method is called “sale by specification”. It is frequently and extensively used in international trade because of its convenience and preciseness.*Sale by SampleIn foreign trade, sometimes samples are needed to express the qualities of some commodities with specific characteristics (特有的特性)because it is very difficult to describe their qualities in other ways. Commodities, like arts and crafts, garments, light industrial products (轻工业产品)and some agricultural products, are often sold by sample.Sale by sample can be further divided into “sale by seller’s sample” and “sale by buyer’s sample”. In both cases, after the contract, based on the samples accepted by the other party, is concluded, the seller is responsible for delivering the goods with the same quality as samples. If the quality of the goods delivered by the seller fail to conform to that of samples, the buyer is entitled to claim compensation for losses or even reject the goods.* Inspection Application(报检)Before shipment, the goods need to be inspected during the period of production and after production. If required by the stipulations of the states or the contract, the exporter should obtain a certificate of inspection from the institutions concerned where the goods are inspected. Usually, the commodity will be released only after the issuance of the inspection certificate(检验证书)by the inspection organization.。