江西省重点中学盟校2020┄2021届高三第一次十校联考 英语试题

注意事项：

1.本试卷分第I卷（选择题）和第II卷（非选择题）两部分。

2.答题前，考生务必将自己的姓名、准考证号填写在本试卷相应的位置。

3. 全部答案在答题卡上完成，答在本试卷上无效。

4. 考试结束后，将本试卷和答题卡一并交回。

第I卷（选择题，共100分）

第一部分：听力（共两节，满分30分）

第一节（共5小题；每小题1.5分，满分7.5分）

听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。

1. What drink does the man like？

A. T ea.

B. Coffee.

C.Cold water.

2. What are the two speakers talking about？

A. The increasing crime rate.

B.The impact of mass media.

C. The coverage of newspapers.

3. When are Jenny’s parents coming？

A. In April.

B. In June.

C.In July.

4. Where is the man？

A. At home.

B. In a hotel.

C. In a restaurant.

5. How many adults are there in the man’s group？

A. 2.

B. 3

C.5.

第二节（共15小题；每小题1.5分，满分22.5分）

听下面5段对话或独白。每段对话或独白后有几个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听每段对话或独白前，你将有时间阅读各个小题，每小题5秒钟；听完后，各小题将给出5秒钟的作答时间。每段对话或独白读两遍.

听第6段材料，回答第6和7题。

6．Where will the speakers have a talk？

A. In the office.

B. In a park.

C. In the cafe.

7. What will they talk about？

A. The woman’s good idea.

B. The man’s notebook.

C. The trip.

听第7段材料，回答第8和9题。

8. Where is the man from？

A. Germany.

B. America.

C. China.

9. When will they start the language exchange？

A. T oday.

B. Tomorrow.

C. Next Thursday.

听第8段材料，回答第10至12题。

10. Which place is the tourists’ favourite site？

A. Modern Bridge.

B. DB Tower.

C. Nice Avenue.

11. What will the man probably do in Walter Square？

A. Enjoy folk music and dancing.

B. Buy some souvenirs.

C. Get a magnificent view of the city.

12. How does the man feel about the trip？

A. He is disappointed at it.

B. He feels unsure about it

C. He is eager for it.

听第9段材料，回答第13至16题。

13. What has been consistent in building a brand over the last 25 years？

A. Advertising media.

B. Essence of the product.

C. Essence of branding.

14. What does Volvo’s case indicate？

A. Volvo takes safety approach in branding.

B. Companies shouldn’t change their brand image all the time.

C. The manager’s ideas are usually different from those of consumers.

15. What does Mr. Roberston advise the advertising mangers to do to avoid competition？

A. Treat the customers as well as the boss.

B. Put some personal insights into the brand.

C. Differ the brand.

16. What can we learn from the passage？

A. The brand competition is fierce now.

B. Mr. Robertson is the president of Volvo Corporation.

C. Building a brand today is very different from the past according to Mr. Roberston.

听第10段材料，回答第17至20题。

17. About Shakespeare and Company which is NOT mentioned in the text？

A. It lends books.

B. It prepares beds for writers.

C. It reads books to children.

18. What do we know about Mr. Whiteman？

A. He was Ms. Beach’s neighbor.

B. He used to work at Ms. Beach’s bookstore.

C. He has followed Ms. Beach’s ways of doing business.

19. Why was Ms. Beach’s business closed？

A. She died.

B. The German made her give it up.

C. Her business went from bad to worse.

20. When did Mr. Whiteman change the name of his bookstore to Shakespeare and Company？

A. In 1951.

B. In 1962.

C. In 1964.

第二部分：阅读理解（共两节，满分40分）

第一节（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给的四个选项（A,B,C,和D）中，选出最佳选项，并在答题卡上将该项涂黑。

A

There was a rich merchant who had 4 wives. He loved the 4th wife the most and adorned her with rich robes and treated her to delicacies. He took great care of her and gave her nothing but the best.

He also loved the 3rd wife very much. He’s very proud of her and always wanted to show her off to his friends. However, the merchant is always in great fear that she might run away with some other men.

He too, loved his 2nd wife. She is a very considerate person, always patient and in fact is the merchant’s confidante. When the merchant faced some problems, he always turned to his 2nd wife and she would always help him out and tide him through difficult times.

Now, the merchant’s 1st wife is a very loyal partner and has made great contributions in maintaining his wealth and business as well as taking care of the household. However, the merchant did not love the first wife and although she loved him deeply, he hardly took notice of her.

One day, the merchant fell ill. Before long, he knew that he was going to die soon. He thought of his luxurious life and told himself, “Now I have 4 wives with me. But when I die, I’ll be alone. How lonely I’ll be!”

Thus, he asked the 4th wife, “I loved you most, endowed you with the finest clothing and showered great care over you. Now that I’m dying, will you follow me and keep me company？”

“No way!” replied the 4th wife and she turned away without another word.

The answer cut like a sharp knife right into the merchant’s heart. The sad merchant then asked the 3rd wife, “I have loved you so much for all my life. Now that I’m dying, will you follow me and keep me company？”

“No!” replied the 3rd wife. “Life is so good over here! I’m going to remarry when you die!” The merchant’s heart sank and turned cold.

He then asked the 2nd wife, “I’ve always turned to you for help and you’ve always helped me out. Now I need your help again. When I die, will you follow me and keep me company？”

“I’m sorry, I can’t help you out this time!” replied the 2nd wife. “At the very most, I can only send you

to your grave.” The answer came like a bolt of thunder and the merchant was d evastated.

Then a voice called out：“I’ll leave with you. I’ll follow you no matter where you go.” The merchant looked up and there was his first wife. She was so skinny, almost like she suffered from malnutrition. Greatly grieved, the merchant said, “I sh ould have taken much better care of you while I could have!”

Actually, we all have 4 wives in our lives.

The 4th wife is our body. No matter how much time and effort we lavish in making it look good, it’ll leave us when we die.

Our 3rd wife is our possessions, status and wealth. When we die, they all go to others.

The 2nd wife is our family and friends. No matter how close they had been there for us when we’re alive, the furthest they can stay by us is up to the grave.

The 1st wife is in fact our soul, often neglected in our pursuit of material, wealth and sensual pleasure.

Guess what？It is actually the only thing that follows us wherever we go. Perhaps it’s a good idea to cultivate and strengthen it now rather than to wait until we’re on our deathbed to lament.

21. Which wife did the merchant love most？

A. The 1st wife.

B. The 2nd wife.

C. The 3rd wife.

D. The 4th wife.

22. What does the underlined word in paragraph 3 stand for？

A. A confident person.

B. A female friend.

C. A business cooperator.

D.A person’s body.

23．What would serve as the best title for the passage？

A．The merchant’s four lovers B. Value our soul

C．Four lovers in our life D. The last is the best

B

How do you celebrate New Year’s Day ？ If I had to take a guess, you probably celebrate New Year’s Day surrounded by family and friends, enjoying drinks of your choice （probably

wine and champagne） and watching the ball dro p. If you’re particularly lucky, perhaps you share a kiss with that special someone when the clock hits 00:00am.Have you ever imagined how New Year’s Day would look in another country？ Listed below are five of the top ten “Unique New Year Traditions from Around the World.”

1. Breaking Dishes on Neighbor’s Door——Denmark

A strange and weird Danish New Year tradition, depending on how you look at it, is throwing dishes at neighbor’s door. Strangely, this makes them happy instead of annoying them. The family with the tallest tower of broken plates, glasses, cups and other crockery is considered to be the luckiest person because it symbolizes their large amount of loyal friends.

2. Talking to Spirits——Mexico

Talking to spirits is a part of Mexican belief. Mexicans strongly believe that they can communicate with the souls of their dead loved ones. New Year’s Eve is considered the best time to communicate with dead spirits to convey a message or ask for guidance. And this is not done at home on an individual basis but is a legal Mexican practice. Taos Inn, in New Mexico for example, offers 15 minutes session of spiritualism and meditation for $15.Not a bad price for some helpful guidance!

3. Wearing Polka Dots——Philippines

Imagine streets full of people wearing polka dots and dining room tables full of round shaped food and fruits on one single day of the year. This all actually happens in the Philippines on New Year’s Eve every year. Philippines believe that this will bring them prosperity by associating the round dots to coins and wealth.

4. Burning Scarecrow（稻草人） Dummy——Ecuador

Ecuador has a unique custom of crafting scarecrows and then burning them at midnight. They adorn them and fill the scarecrows with newspapers and pieces of wood. As midnight approaches, everyone gathers outside their home and each family burns their own scarecrow. The tradition says that this destroys all the bad things that took place in the past 12 months.

The scarecrow also scares away bad luck, which in turn, fills their new year with luck and happiness.

5. Mistletoe（槲寄生） Leaves Are Placed Under Pillow to Find Husband——Ireland

The single women of Ireland wait desperately for New Year’s Eve because it is the night that can bring them the love of their lives. They place mistletoe leaves under their pillow hoping to catch their future husband. It is also believed in the Irish culture that this act will help them get rid of bad luck.

The world is a large and very different place. Yes, people of all nations may celebrate New Year’s much differ ently around the world, with different traditions, but there are a lot of general themes to be seen. We all want to start a new, fresh year with renewed enthusiasm and hope no matter what happened during the past year. We all want to be happier, find love, renew friendships increase our wealth and also hope for a little extra luck in the coming new year.

24. When New Year’s Day is coming, people always celebrate it in many ways EXCEPT

__________.

A. sharing the time with their lovers

B. getting together with their families

C. setting the ball drop

D. enjoying drinks with their friends

25. What can you learn when you are paying a visiting to Mexico during New Year’s Day？

A. It’s commonly believed that the dead ha ve spirits and souls living around.

B. It’s New Year’s Day that Mexicans consider the best time to talk to spirits.

C. You’d better talk to your ancestors just at home secretly, or you’ll break the law.

D. You can ask for help free when you want to talk to the dead.

26. The single women of Ireland always ________ hoping to catch their future husband on New

Year’s Eve.

A. wear polka dots

B. burn scarecrow dummy

C. break dishes on neighbor’s door

D. place mistletoe leaves under their pillow

27. What can you conclude according to the passage？

A. No matter how we celebrate New Year, we have the only theme----increasing our wealth.

B. Celebrating New Year’s Day means looking forward to a happ ier and better coming year.

C. It’s seldom to see different traditions to celebrate New Year.

D. The traditions will be changed with the time going by.

C

Based on new analysis, we are rapidly approaching major climate change and the effects on society and the environment could be quite severe. Geographers predict that within the next eighty years, current world climate zones could shift and some could completely disappear. Polar regions will get colder while tropical regions will get even hotter, forcing animals to migrate （迁徙） north.

Climate changes like these could lead to the spread of diseases. Tropical storms and hurricanes will not only increase but may also become more intense. If the changes come too quickly, animal and plant species may not be able to adapt fast enough and could disappear. According to Science Daily, a new study predicts that by the year 2100, many of today’s familiar climates will be replaced by climates unknown in today’s world. It is urgent that we reduce the risks of these far-reaching consequences for the whole world. The planet itself has been showing signs of change. In 2004, a serious tsunami created by a major earthquake killed thousands in Sumatra and in 2008, thousands died in China because of another severe earthquake. Egypt was hit in 2009 with a major earthquake and Haiti was devastated in 2010 by yet another massive earthquake.

Within just the last few months, new reports from around the world have been coming in and most agree that our climate situation is much worse than previously thought. At this point, it doesn’t matter what is causing it, but rather, what can be done about it. What’s more, our world is getting more and more unstable every year. There is war and threat of war everywhere. Natural disasters are becoming more frequent and serious.

However, other planets are experiencing global warming as well as our own and some scientists believe there may be some connection between this. No one knows anything for sure

at this point because there is simply not enough data.

28. What is the major function of paragraph 1？

A. T o arouse the reader’s concern.

B. To introduce the theme of the whole passage.

C. T o summarize the whole passage.

D. T o state how climate changes.

29. What is the author’s purpose in using the examples of earthquakes？

A. T o show major changes are taking place on the planet.

B. To remind people to prevent future earthquakes.

C. T o show the damage earthquakes caused.

D. T o tell us more earthquakes will happen in the future.

30. Which of the following is NOT true of c limate changes’ effects ？

A. Animal and plant species may not be able to adapt fast enough and could disappear.

B. It could lead to the spread of diseases.

C. Current world climate zones could shift and completely disappear.

D. Natural disasters are becoming more frequent and serious.

31. What can be inferred from the Passage？

A. Animals and plants won’t die out as long as climate changes slowly.

B. There’s enough data for us to predict the future of climate change.

C. The world is getting more unstable because of animal migration.

D. The earth is not the only planet that is experiencing climate change.

D

Students wishing to safeguard their careers against changes in the job market should opt for science rather than arts degrees, according to a survey of undergraduates.

Engineering and chemistry were considered to be the most “future proof”, as they are courses most likely to lead to an enduring and adaptable career.

Students polled by Pearson College were broadly optimistic that their chosen courses would prepare them for a world in which the job market could change dramatically during their working lives.

But opinion was sharply divided over which degrees were best for future-proof careers.

Eighty-two per cent of respondents believed engineering would help develop future-proof skills, with 74 per cent believing the same of chemistry and 73 per cent of computer science.

But just 33 per cent of undergraduates believed history would lead to a future-proof career, and 40 per cent English.

However more than two thirds of students （67 per cent）thought the world of work would be significantly different or completely unrecognizable in 20 years.

The findings, published today, come after Education Secretary Nicky Morgan sparked controversy with claims that teenagers should steer clear of the arts and humanities and opt for science or maths subjects if they want to access the widest range of jobs.

She said that in previous decades students would only take maths or science if they wanted to pursue a specific career such as medicine or pharmacy, but nowadays that “couldn’t be further from the truth”.

“If you wanted to do something different, or even if you didn’t know wh at you wanted to do…then the arts and humanities were what you chose. Because they were useful –we were told –for all kinds of jobs. Of course now we know that couldn’t be further from the truth, that the subjects that keep young people’s options open an d unlock doors to all sorts of careers are the STEM （science, technology, engineering and maths） subjects. “ She also described maths as ‘the subject that employers value most’ and said that pupils who study A-level maths will earn 10 per cent more over their lifetime.

“These figures show us that too many young people are making choices aged 15 which will hold them back for the rest of their lives.” she said.

32. In order to guarantee your future job, which kind of courses will you choose according to the survey？

A. Engineering or English

B. History or Maths

C. Maths or Art

D. Engineering or Chemistry

33. What’s the students’ attitude towards their chosen courses？

A. Doubtful

B. Worried

C. Optimistic

D. Objective

34. How do you understand the underlined words？

A. It is far away from the truth.

B. It’s to the truth.

C. It couldn’t be closer to the truth

D. It reflects the truth.

35. What did Nicky Morgan indicate in her claim？

A. If you want to do some different, the arts and humanities are what you choose now.

B. STEM subjects can make young people choose their future jobs freely.

C. At college, young people should make choices for their lives.

D. Maths and science are considered to be the subjects that employers value most.

第二节（共5小题；每小题2分，满分10分）

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

There is an old Spanish Proverb which states, “Tomorrow is often the busiest day of the week”. 36 I’d say, too many. Our dreams should not, and cannot wait. We have to go for them now! Here’s why.

1. 37

Nobody likes to talk about death, but the reality is – everybody is going to die at one point. None of us know the day, or the hour. Therefore, today is all we have. Don’t go to your grave with unfulfilled dreams. Make the decision to go after every dream, big or small right now.

2. The world is waiting on your gift

I know this may be hard to believe, but the world is waiting on YOU! Yes, YOU! 38 Sure, other people may be able to sing. But they’ll never be able to sing exactly like you. Sure other people can write, but they’ll never be able to write from the same perspective in which you write. Don’t deprive the world of your gift. It’s the oxygen that we need to survive. Thus, it is your responsibility to figure out exactly what your gift is, and use to better your life and the lives of those around you.

3. 39

You can dream about writing the great Am erican play that you want, but it’s never going

to happen unless you actually put pen to paper. You can dream about finding a cure for cancer, but it will never happen unless you actually go to school to become equipped with the necessary tools to find that cure. 40 They require you to get your head out of the clouds, and actually do the work to make them happen. Get to it!

第三部分：英语知识运用（共两节，满分45分）

第一节：完形填空（共20小题；每小题1.5分，满分30分）

阅读下面短文, 从短文后各题所给的四个选项（A、B、C和D）, 选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。

When I was cleaning the house, I noticed my little girl busy playing in her room. In one hand was a plastic phone; in 41 a toy broom. I listened as she was speaking to her 42 little friend. And I’ll never forget the words she said, 43 it was pretend.

She said, “Suzie’s in the corner 44 she’s not been very good. She didn’t listen to a word I said or do the things she 45 .” In the corner I saw her baby doll all 46 in lace and pink. It was obvious she’d been put there 47 and thinking.

My daughter continued her “ 48 ”, as I sat down on the floor. She said, “I’m all 49 , I just don’t know 50 to do with her any more. She complains whenever I have to work and wants to play games, too. She never lets me do the things that I just have to do. She tries to help me with the dishes, but her arms just cannot 51 ... And she doesn’t know how to 52 towels, I don’t have the time to 53 . I have a lot of work to do and a big house to keep clean.

I don’t have the time to sit and play—don’t you know what I mean？”

And that day I thought a lot about making some 54 in my life; As I listened to her 55 words that cut me like a knife. I hadn’t been paying enough attention to what I hold most dear. I’d been caught up in responsibilities that 56 throughout the year.

But now my 57 has changed, because, in my heart, I realize... I’ve seen the world in a different light 58 my little darling’s eyes. So, let the cobweb shave the corners and the dust cover the floor, I’m not going to worry about keeping up with them any more.

I’m going to 59 the house with memories of a child and her mother... For we are granted only one 60 , and we will never get another.

41. A. another B. the other C. others D. other

42. A. gentle B. kind C. imaginary D. warm

43. A. even though B. as though C. so that D. in that

44. A. before B. when C. if D. because

45. A. could B. would C. should D. might

46. A. had B. worn C. put D. dressed

47. A. left aside B. left alone C. left off D. left out

48. A. conversation B. communication C. imagination D. discussion

49. A. put up B. taken up C. fed up D. pulled up

50. A. when B. how C. what D. whatever

51. A. spread B. cover C. touch D. reach

52. A. tear B. fold C. make D. arrange

53. A. teach B. share C. take D. give

54. A. problems B. changes C. kindness D. friends

55. A. innocent B. conscious C. unique D. occasional

56. A. understood B. took C. increased D. returned

57. A. life B. attitude C. belief D. world

58. A. by B. from C. through D. of

59. A. fill B. supply C. combine D. provide

60. A. memory B. family C. daughter D. childhood

第II 卷（非选择题，共50分）

第二节语法填空（共10小题，每小题1.5分，满分15分）

阅读下面短文,按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空。

In the USA the high school graduation ceremony is of great 61 （important）. 12th-grade students, or seniors, who are about 17 or 18 years old, look forward to 62 （attend） this event.

The graduation ceremony itself takes place at the end of May or beginning of June, 63 usually includes music, awards, and a guest speaker. After the speeches, students walk to the front of the room to receive their diplomas from the headmaster. Students start preparing for graduation a long time 64 it happens. They order rings designed 65 （especial） for their class.

66 tradition is to have their photographs taken. These photographs are used for the class yearbook, which is a 67 （print） book about all the students in the school. Students

have special cards called announcements printed to send to friends and relatives to tell them

about their graduation. The cards often include 68 invitation to the ceremony. If you receive

it, you should send a present 69 money to the graduate. A few weeks before the ceremony,

the students 70 （measure） for the cap that they will wear at the ceremony. After the ceremony, families usually have graduation parties for friends and relatives. It’s a day and a

night that high school seniors remember for a long time.

第四部分写作（共两节，满分35分）

第一节短文改错（共10小题；每小题1分，满分10分）

英语课上,老师要求同桌同学相互修改作文。假设以下小作文为你同桌所写，请你对其进行修改。文

中共有10处错误,每句中最多有两处。错误涉及一个单词的增加,删除或修改。

增加：在缺词处加一个漏词符号（^），并在此符号下面写出该加的词。

删除：把多余的词用斜线（\）划掉。

修改：在错的词下划一横线，并在该词下面写出修改后的词。

注意：1．每处错误及其修改均仅限一词。

2．只允许修改10处，多者（从第11处起）不计分。

3．必须按答题要求做题

As it is known to us, fewer and fewer students do sports regularly, what makes them weak and easily tired.

There are many reasons about this. First of all, some of the students complained that they have too many homework, resulting in less time to take exercise. Beside, some of them think

that it is very difficulty for them to keep doing exercise, because it is a very hard thing.

Because lack of physical activities, many students are in poor health. I suggest that our school must take measures to encourage more students to take part in sports. For us students,

no matter what busy we are, it is necessary to spare some time to do exercise.

第二节书面表达（共25分）

北大新任校长王恩哥有几句名言：作为新时代的学生，我们应该插上两个翅膀----理想和毅力，结交两个朋友----图书馆和运动场，请就以上话题展开想象写一篇文章，阐述你对此的理解。

注意：1．词数100左右；

2．可以适当增加细节，以使行文连贯。

3．参考词汇：理想 ideal 毅力perseverance

____________________________________________________________________________________

____________________________________________________________________________________

听力原文：

1.W：I prefer tea to coffee, but whenever we visit Harry, he always gives us coffee？

M：All I really want is a glass of cold water.

2. M：Just look at this newspaper, nothing but robbery, suicide and murder. Do you still believe

people are basically good？

W：Of course. But many papers lack interest in reporting something positive like peace, love and generosity.

3. M：Hey Jenny. It’s already April. Aren’t your parents coming to visit t his month？

W：Yes, they have planned to but then an emergency turned up and they have postponed their visit for two months.

4. W：Good morning. May I help you？

M：Hello. There’s a problem with my shower. No water’s coming out.

W：My apologies for the inconvenience. I’ll send someone to repair

it. Could you wait for about an hour？

M：No Actually, I need to take a shower now. Can I move to another room？

5. M：I don’t have a reservation, but can I get a table for five？

W：Any children？

M：Yes, two.

W：We have a table for four, but we have chairs for children.

6. M：Can we go somewhere and talk？It’s so noisy in the office.

W：Shall we go to the cafe upstairs？

M：It’s quiet there, but I need to get some fresh air.

W：⑥Well, there’ s a little park down the street about three blocks. It’s usually not crowded this time of day.

M：Brilliant. Let’s go.

W：Just what is it you want to talk about？

M：You remember the note you sent me last month？

W：Which one？ The one about the trip west？

M：Yeah. That’s the one.⑦Listen! I’ve got a good idea about the whole trip and we need to discuss it.

7. W：⑧ Are you a German？

M：⑧ Yeah.

W：Why don’t you Speak German？

M：Oh. I can, but my mother is an American, so I can also speak English.

W：I want to study English. Can we be language partners I can teach you Chinese.

M：Good idea I’d like that.

W：When will we begin？ Today or tomorrow？

M：⑨ Next Thursday would be better.

W：That sounds great.

8. W：Good morning. May I help you？

M：I hope so. I will be here only two days. I want to see the main sites.

W：Then I suggest you start with Modern Bridge you can take a boat trip there.

M：Good idea .I’d like to see that. What else？

W:⑩Why don’t you go to the DB Tower？ You can get a magnificent view of the city fr om top of it It’s a favorite with tourists.

M：Mmm, that sounds interesting, and at night？

W：Walter Square has plenty of night life. There are many good theaters and clubs there.

11You can have a real taste of folk music and dancing.

M：Great! What about shops？ I do need to buy some souvenirs.

W：Oh Nice Avenue is lined with fashionable shops. You can get almost everything there

M：12 Excellent , two full exciting days! Thank you very much.

W：It’s my pleasure.

9. W：Tonight we have the privilege to have Mr. Robertson, president of Tomorrow Media

Corporation to talk about building brands. Welcome, Mr. Robertson.

M：Thanks.

W：First question：is building a brand any different today than it was 20 or 50 years ago because advertising media have changed？

M：In many ways, I don’t think it is. 13 You’ve got to represent what that brand really is, and that doesn’t change because the media change.

W：You always tell the advertising managers not to forget that the consumer is the boss. Why is that？

M：When new chief marketing officers come in, they want to put their own stamps on things.

They’ll make changes that might not necessarily be the essence of the brand. That is wrong.

W：Give an example. Please.

M：T ake an example from brands of cars. Volvo is safety Every once in a while the Volvo offices want their cars to be known as beautiful or sporty, but that’s not what people think.

People think, “No, Volvo is safety.”

W：What is your suggestion to this？

M：14 You have to be consistent in your brand building through all the media that you use; whether it’s the Internet, traditional advertising, word of mouth, conferences or product placements.

W：16 The brand competition is now on the fire, what’s your suggestion？

M：15 the best way is to position your brands to be different from another. You need to avoid having brands represent the something, and consumers are not able to figure out which brand is which.

10. M：If you enjoy reading, don’t miss Shakespeare and Company when you visit the city of

Paris. It is a famous English-language bookstore on the left hank of the river Seine. The first Shakespeare and Company in history was opened in 1919 by an American, Sylvia Beach. Ms. Beach did more than sell books. 17 Her bookstore was also library. and she even prepared beds for writers visiting there. Ms. Beach was not only kind to people but

also good at choosing books, so her bookstore was often visited by writers like Ernest Hemingway and James Joyce 19 But in 1941, after the Germans took power in Paris. Ms.

Beach was told to close her bookstore. In 1951, another American, George Whitman opened in Paris another English-language bookstore, Librairie Mistral. Since then, just as Ms. Beach did, 18 Mr. Whitman has also made his bookstore a library for people to borrow books, and a free hotel for writers to stay in. 20 To remember Ms. Beach, Mr.

Whitman changed the name of his bookstore to Shakespeare and Company in 1964, two years after Ms. Beach dies. Next time when you are in Paris, don’t forget to visit this friendly bookstore, and see if you can spend a night there.

第I卷

第一部分：听力

1-5 CCBBB 6-10 BCACB 11-15 ACCBC 16-20 ACCBC

第二部分：阅读理解

第一节 21-23 DBC 24-27 CADB 28-31 BACD 32-35 DCAB

第二节36-40 DBEGC

第三部分：

第一节完形填空

41-45 BCADC 46-50 DBACC 51-55 DBABA 56-60 CBCAD