【非营利】Communication and emotion
市场营销英文术语
市场营销英文术语市场market 市场营销marketing需求demand 商品goods服务service 顾客满意customer satisfaction顾客价值customer value 交易transaction营销者marketer 生产观念production concept产品观念product concept 推销观念selling concept市场营销观念marketing concept社会营销观念social marketing concept顾客 customer 顾客让渡价值customer delivered value 顾客总价值total customer value顾客总成本total customer cost顾客满意customer satisfaction维系顾客keep customer关系营销relationship marketing全面质量管理total quality marketing市场营销环境marketing environment微观环境micro environment宏观环境macro environment市场机会market opportunity愿望竞争者desired competitors属类竞争者generic competitor产品形式竞争者product competitor目标市场target market市场营销组合marketing mix情绪moods 情绪emotion消费者行为customer behavior文化culture 人口统计因素demographies参照群体reference group 角色模型role stereotype知觉perception 认知学习cognitive learning动机motive 个性personality态度attitude 自我概念self-concept生活方式life style组织市场organizational market企业市场business market非营利组织市场non-profit organizational market政府市场government market直接再购straight rebuy 修正再购 modified rebuy新任务采购new task 购买中心buying center倡议者initiators 使用者users 影响者influencers 决定者deciders 购买者buyers 控制者gatekeepers 营销信息marketing information营销信息系统marketing information system MIS市场调研market research描述性调研predictive research解释性调研interpretive research市场需求market demand市场需求潜量market demand potential企业需求量enterprise demand企业需求潜量enterprise demand potential定性预测qualitative forecasting定量预测quantitative forecasting企业战略enterprise strategy企业使命说明书enterprise statement战略经营单位strategy business units，SBU波士顿矩阵Boston matrix通用电器公司方法the General Electric Model,GE市场吸引力market attractiveness业务实力business attractiveness密集型增长战略intensive growth strategies市场渗透market penetration strategy市场开发market development strategy产品开发product development strategy一体化增长战略integrative growth strategies前向一体化forward integration后向一体化backwards integration水平一体化horizontal integration多角化增长战略diversification growth strategies 同心多角化concentric diversification水平多角化horizontal diversification复合多角化conglomeration diversification市场营销战略marketing strategy市场营销组合marketing mix市场营销组织marketing organization职能型组织functional organization地区型组织regional organization产品管理型组织managerial organization of product市场管理型组织managerial organization of market公司与事业部型组织organization of corporation andbusiness unit市场营销管理marketing management市场营销计划marketing planning市场营销方案marketing program市场营销控制marketing controlling市场竞争market competition完全竞争pure competition非完全竞争imprecate competition垄断竞争monopolistic competition市场领导者market leader 市场挑战者market challenger 市场追随者market follower 市场补缺者marketing niche 市场细分market segmentation目标市场target market市场定位market positioning无差异性市场策略undifferentiated marketing tactics 差异性市场策略differentiated marketing tactics集中性市场策略concentrated marketing tactics产品product 服务service核心产品core product 形式产品actual product期望产品expected product 延伸产品augmented product 潜在产品potential product 耐用品durable goods非耐用品nondurable goods 产品线product line产品项目product item 产品组合product mix产品组合长度product mix length产品组合宽度product mix width产品组合深度product mix depth产品组合关联度product mix consistency产品生命周期product life cycle开发期development stage 引进期introduction stage 成熟期maturity stage 衰退期decline stage新产品开发new product development产品概念product concept商业化commercialization 包装package包装策略package strategy品牌brand 品牌命名brand naming品牌决策branding decision统一品牌blanket family brand品牌使用者决策brand-sponsor decision个别品牌individual brand分类品牌separate family brand多品牌multi—brand统一的个别品牌company/individual brand合作品牌co—branding 品牌设计brand designing品牌资产brand equity 品牌延伸brand extension内涵不变式延伸invariable meaning extension内涵渐变式延伸gradual changing meaning extension品牌管理brand management竞争导向定价competition-driven pricing折扣定价discount pricing地区定价region pricing差别定价discrimination pricing撇脂定价skim pricing 渗透定价penetration pricing 满意定价neutral pricing 尾数定价mantissa pricing 整数定价integer pricing 招徕定价fetch—in pricing 声望定价prestige pricing目标收益定价法target—return pricing认知价值定价法perceived-value pricing价值定价法value pricing通行价格定价法going-rate pricing分销渠道distribution channel 中间商intermediate 分销渠道设计distribution channel design实体分配physical distribution渠道冲突channel conflictcha15 促销策略促销promotion 促销策略promotion policies理性诉求rational appeals 情感诉求emotional appeals 道德诉求moral appeals大众传播媒体mass media 气氛atmosphere事件event 量力支出法affordable method销售额百分比法percentage-of-sales method竞争对等法competitive-parity method目标任务法objective-task method广告advertising 人员推销personal selling公共关系public relations 营业推广sales promotion 促销组合promotion mix推动策略push strategy 拉引策略pull strategy广告目标mission 告知性广告information advertising 劝告性广告persuasive advertising提示性广告reminder advertising整合营销传播integrated marketing communication服务service 服务核心产品core product服务附加产品supplement product服务的无形性intangibility of service服务体验属性experience attributes服务的信任度属性credence attributes服务的有形展示physical evidence关系营销relationship marketing体育营销sports marketing网络营销network marketing会展营销exhibition marketing文化营销cultural marketing。
SexGenderNonverbalCommunicationCSU性别性别amp非语言沟通基社盟
SAT math scores for male high school students in the U.S. are higher, on average, than females’ scores. The gap is large and statistically significant (+30 points), and c) and the gap has persisted over time, since at least 1971.
Gender
Gender involves sex roles
Gender is psychological, social, cultural
Women are better listeners than men
Women are submissive, supportive, accommodating
Gender Stereotypes
Most gender based stereotypes are negative, and most are false.
A woman’s place is in the home
All men ever think about is sex
Sex Role Stereotypes:
Print ads often show only parts of women’s bodies, not the whole person.
Sexual Objectification
Sexual Objectification
Accentuating Sex Differences
Women shave their legs
emotion情感英语课
emotion情感英语课Lesson Plan: Exploring Emotions in EnglishObjective:By the end of the class, students will be able to:1. Recognize and use a variety of emotion-related vocabularyin English.2. Understand the context in which different emotional expressions are used.3. Engage in conversations about feelings and emotions using appropriate language.Materials:- Whiteboard and markers- Handout with emotion vocabulary- Picture cards depicting different emotions- Audio clips or videos showing people expressing emotions- Role-play scenariosWarm-up Activity (5 minutes):- Begin with a quick game of "Feeling Charades." Students act out an emotion without using words, and the rest of the class guesses the emotion.Vocabulary Introduction (10 minutes):- Distribute the handout with emotion vocabulary (e.g., happy, sad, angry, surprised, scared, excited, etc.).- Write the vocabulary on the whiteboard and providedefinitions and examples of usage.Interactive Learning (15 minutes):- Show picture cards with facial expressions and have students call out the emotion they think is being depicted. - Play audio clips or short video clips of people expressing emotions and ask students to identify the emotion.Practice Activity (15 minutes):- Divide students into pairs or small groups.- Have each group choose an emotion and create a short dialogue that includes at least three sentences expressing that emotion.- Each group presents their dialogue to the class.Role-play Scenarios (20 minutes):- Set up different scenarios that require expressing emotions (e.g., receiving good news, losing something valuable, meeting a long-lost friend, etc.).- Have students role-play these scenarios, encouraging them to use a range of emotion-related vocabulary.Feedback and Correction (10 minutes):- As students role-play, provide feedback on their use of emotional language and correct any mistakes.- Encourage peer feedback as well, fostering a supportive learning environment.Wrap-up (5 minutes):- Summarize the key points of the lesson.- Ask students to share one new emotion word they learned andhow they might use it in a sentence.Homework:- Students are to write a short story or dialogue that includes the use of at least five emotion words from the lesson.Closure:- End the class with a reflective question: "How can understanding and expressing emotions in English help us communicate better with others?" Encourage students to think about the importance of emotional intelligence in communication.。
情绪英文介绍emotion
Definition: The ability to identify, assess, and modify one's emotional state to achieve a desired emotional outcome
Anger
A feeling of shock and shock
Surprise
A feeling of approval and anxiety
Fear
A feeling of revision and disagreement
Argument
1
2
3
Bittersweet emotion combining happiness and happiness
On the other hand, negative emotions such as anger or sadness can create distance between people and lead to conflict or harmony in relationships
The ability to regulate our emotions and display appropriate emotional expression is also important for effective communication and maintaining health relationships with others
Introduction to Emotions in English
理智与情感-英文
要点三
Increased selfawareness
Rational thinking fans selfawareness by encoding individuals to reflect on their emotional experiences and identify patterns in their emotional responses
The Regulation of Reason on Emotional Expression
Emotional suppression
Reason can regulate emotional expression by suppressing inappropriate or excessive displays of emotion, such as controlling factual expressions or vocal tones
The relationship between reason and emotion
• Interaction: Reason and emotion are not mutually exclusive; They interact and influence each other For example, emotions can provide valuable information that helps us make quick decisions, while reason can help us evaluate and justify those decisions
• Integration: In many cases, the best decisions are made by integrating both reason and emotion This allows us to take advantage of the strengths of both cultures while minimizing their weaknesses For example, we might use reason to objectively analyze a problem while also considering our emotional response to potential solutions
理智和情感的英语单词
理智和情感的英语单词Certainly! Here's the content for the title "Reason and Emotion in English":Reason and Emotion: Exploring the TerminologyIn the English language, the concepts of reason and emotion are often contrasted to illustrate the dual nature of human decision-making. Here, we delve into the vocabulary that encapsulates these two fundamental aspects of human experience.Reason:1. Logic - The process of thinking or reasoning, especially with keen insight.2. Rationality - The quality of being based on or in accordance with reason or logic.3. Critical Thinking - The objective analysis and evaluation of an issue in order to form a judgment.4. Analysis - Detailed examination of the elements or structure of something.5. Judgment - The ability to make decisions quickly and sensibly.Emotion:1. Feeling - A conscious mental experience arising from one'sthoughts, sense perceptions, and environment.2. Sentiment - A view, opinion, or judgment based on feelings rather than facts or logic.3. Passion - Intense and overpowering feelings of enthusiasm or excitement for something or about doing something.4. Empathy - The ability to understand and share the feelings of another.5. Emotionality - The quality of being emotional, or having strong feelings.Interplay Between Reason and Emotion:- Balance - The state of being equally divided between reason and emotion.- Conflict - A struggle between opposing forces or elements, often depicted as a clash between reason and emotion.- Harmony - A pleasing combination or arrangement ofdifferent parts, where reason and emotion work together in a mutually beneficial way.Idioms and Phrases:- "Head over heels" - To be deeply in love, often used to describe a strong emotional state.- "Heart of gold" - A kind and generous nature, which is an emotional quality.- "Cold-hearted" - Unsympathetic or unfeeling, a lack of emotion.- "Clear-headed" - Thinking clearly and rationally, free from confusion or bias.- "Level-headed" - Having a calm and reasonable attitude, especially in a difficult situation.Understanding the nuances of these words can help in navigating the complexities of human behavior and communication, whether in personal relationships or professional settings.This content provides a brief overview of the English words and phrases associated with reason and emotion, highlighting their significance in our daily lives.。
非言语沟通重要性英语作文
非言语沟通重要性英语作文英文回答：Nonverbal communication refers to the way we communicate without using words. It includes body language, facial expressions, eye contact, gestures, and tone of voice. Nonverbal communication is a powerful tool that can convey a lot of information about our thoughts, feelings, and intentions. It can be used to express emotions, regulate conversations, and build rapport with others.Nonverbal communication is often more important than verbal communication. In fact, studies have shown that nonverbal cues account for over 90% of the meaning we convey in our interactions. This is because nonverbal communication is more instinctive and less likely to be faked or manipulated. When our words and our nonverbal cues are in conflict, people tend to believe our nonverbal cues.There are many different types of nonverbalcommunication. Some of the most common include:Body language: This includes the way we stand, sit,and move our bodies. Our body language can convey a lot of information about our emotions, confidence, and power. For example, a person who is standing up straight with their shoulders back is more likely to be perceived as confident and powerful than a person who is slouching.Facial expressions: Our facial expressions can conveya wide range of emotions, from happiness to sadness to anger. Facial expressions are often the most obvious formof nonverbal communication. When we are happy, we smile. When we are sad, we frown. When we are angry, we furrow our brows.Eye contact: Eye contact is another important form of nonverbal communication. It can be used to express interest, engagement, and trust. When we make eye contact with someone, it shows that we are paying attention to them and that we are interested in what they have to say.Gestures: Gestures are movements of our hands and arms. They can be used to emphasize a point, indicate direction,or express an emotion. For example, when we wave our hands, it can indicate that we are excited or enthusiastic. Whenwe point our fingers, it can indicate that we are giving someone directions.Tone of voice: The tone of our voice can convey a lotof information about our emotions and intentions. When we speak in a high-pitched voice, it can indicate that we are excited or happy. When we speak in a low-pitched voice, it can indicate that we are sad or angry.Nonverbal communication is a complex and nuanced formof communication. It takes time and practice to learn howto interpret nonverbal cues accurately. However, by paying attention to the nonverbal cues of others, we can gain a deeper understanding of their thoughts, feelings, and intentions.中文回答：非语言交流指的是我们不使用语言进行交流的方式。
多模态行为与情感智能感知关键技术及应用
多模态行为与情感智能感知关键技术及应用Multi-modal behavior and the key techniques andapplications of emotion-aware intelligence perception.Emotion plays a crucial role in human communication and decision-making. It is not solely conveyed through verbal expressions, but also through various nonverbal signalslike facial expressions, body language, tone of voice, and even physiological responses. In recent years, there has been increasing interest among researchers in developing technologies that can detect and comprehend emotions from multi-modal behaviors. This field is known as emotion-aware intelligence perception.情感在人类的交流和决策中起着关键的作用。
不仅通过口头表达方式传递，还通过各种非语言信号传递，如面部表情、肢体语言、语调甚至生理反应。
近年来，研究者们对于开发能够从多模态行为中检测和理解情感的技术越发感兴趣。
这个领域被称为情感智能感知。
In order to achieve emotion-aware intelligence perception,researchers have utilized various sensing modalities such as computer vision, audio analysis, physiological sensors, and natural language processing. By combining information from multiple modalities, machines can better understand and capture subtle emotional cues that are often missed by analyzing a single modality alone.为了实现情感智能感知，研究者们已经利用了各种传感模式，如计算机视觉、音频分析、生理传感器和自然语言处理。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Social and Not for Profit Marketing
Communication and Emotion
Promotions are persuasive communication designed and delivered to inspire your target audience to action.
Social and Not for Profit Marketing
GDUFS Management school
Public Opinion（1922） 李普曼的《舆论学》
T 脑海图景：Pictures in their heads Quote: T people are more apt to believe "the pictures in their heads" than come to judgment by critical thinking. T 身外世界：The world that really exists Quote: T We are all captives of the picture in our head - our belief that the world we have experienced is the world that really exists.
GDUFS Management school
T Understand the process of communication . (Rossiter’s and Percy’s six-step model & ShannonWeaver Model )
T Fear messages in social marketing
Social and Not for Profit Marketing
GDUFS Management school
T Advertising is powerful and manipulative. T Mass media is a widely used medium in propaganda.
Social and Not for Profit Marketing
GDUFS Management school
2001莫比作品： 皮肤病学会广告--老 小孩“过老的脸”
Social and Not for Profit Marketing
FROM：新加坡癌病组织
GDUFS Management school
Social and Not for Profit Marketing
GDUFS Management school
T Maximum behaviour change is best achieved through the combination of mass media and community-based programs. T Mass media has failed not because it is ineffective, rather the campaign: S used the wrong/or a poor message for the medium S targeted ineffectively S set unrealistic objectives R e.g. expecting advertising alone to impact on complex behaviour S undertook inappropriate evaluation
Mechanical execution factors Psychological factors Message structure tactics
Social and Not for Profit Marketing
GDUFS Management school
clutterclutterclutterclutterclutterclutterclutterclutterclutterclutter clutterclutterclutterclutterclutterclutterclutterclutterclutterclutter clutterclutterclutterclutterclutterclutterclutterclutterclutterclutter clutterclutterclutterclutterclutterclutterclutterclutterclutterclutter clutterclutterclamourclutterclutterclutterclutterclutterclutterclutt clutterclutterclutterclutterclutterclutterclutterclutterclutterclutter clutterclutterclutterclutterclutterclutterclutterclutterclutterclutter
The Communication Process: ShannonWeaver Model (1947)
Message
Sensory Das Questions & Metaphors Beh. Type State
Sensory Data
DecisionMaking
/wiki/Elaboration_likelihood_model
Social and Not for Profit Marketing
GDUFS Management school
Principles of exposure and attention
GDUFS Management school The Bowman
Communication Model, 1992-2003
Experience, Language, and Meaning
Language
Meaning
Mental Maps Sensory Data Experience
Social and Not for Profit Marketing
T Understand the potential positive emotion and branding in social marketing.
Social and Not for Profit Marketing
GDUFS Management school
We Want Others to Change
Social and Not for Profit Marketing
GDUFS Management school
The communication process: Rossiter’s and Percy’s six-step model(1997)
e.g., media advertising and publicity, seminars, videos, talk back radio, etc. Principles of exposure and attention 2. Message processing (short-term memory) i.e., attention, learning, acceptance, emotional arousal 3. Communication effects (long-term memory) i.e., knowledge, attitudes, intentions 4. Behavioural effects e.g., telephone inquiry, visit to a GP, attend a seminar, trial, refer e.g., population adoption rates, other measures of incidence and prevalence 6. Outcome goals e.g., profits, reduced costs, population outcome measures: morbidity, mortality etc. Figure 5.2 The Rossiter– Percy six-step communication process 5. Sales/market share 1. Exposure
Filters
Beliefs Values Questions & Metaphors Beh. Type State
DecisionMaking
Encoding Channel
Encoding
Sender
Receiver
•Argument is war
Social and Not for Profit Marketing
Social and Not for Profit Marketing
GDUFS Management school
T Linear sequential models overlook the fact that communication is a two-way process. S The Use & Gratification approach (McQuail et al., 1972) – consumers deliberately use the media (are not “just” the media’s pawn). T Today it is relevant to ask: “What do people do to advertising?” as “What does advertising do to people?” T The audience is as important as the communication in the process of getting a message across. S “Communication, like beauty, is in the eye of the beholder” (Leathar cited in Hastings, 2007, p. 86)