跨文化商务沟通
有效的跨文化沟通与商务交流策略

有效的跨文化沟通与商务交流策略在全球化和国际化的趋势下,跨文化沟通和商务交流变得越来越重要。
有效的跨文化沟通和商务交流策略对于在跨国公司工作、进行国际贸易以及建立跨文化合作伙伴关系方面至关重要。
本文将探讨有效的跨文化沟通和商务交流策略,并提供一些建议和技巧。
一、了解文化差异要实现有效的跨文化沟通和商务交流,首先需要对不同文化之间的差异有一定的了解。
了解不同国家和地区的价值观、信仰、社会习俗和商务惯例等方面的差异,有助于避免误解和冲突,增加与对方的共鸣和理解。
比如,在一些亚洲国家,如日本和韩国,商务礼仪非常重要。
在商务活动中,适当的礼仪和尊重对方的文化习俗是非常关键的。
而在一些西方国家,如美国和英国,商务交流更加注重直接和开放的沟通方式。
二、提前做好准备在跨文化沟通和商务交流之前,提前做好准备是非常重要的。
这包括研究并了解对方的背景、文化、商业文化和商务习惯等方面的知识。
同时,还要提前了解目标市场或合作伙伴的经济、政治和社会情况,以及他们的需求和期望。
提前做好准备还包括学习对方语言的基本用语和常用表达,虽然不要求精通,但至少能够基本交流,这将有助于建立良好的沟通和信任。
三、尊重和包容尊重和包容是实现有效跨文化沟通和商务交流的重要原则。
要学会接受和尊重不同文化、价值观和观点,理解并容忍差异。
不同文化背景的人们可能对同一个事物有不同的看法和作法,这是正常的,在交流和合作中,我们要以开放和包容的心态去理解和接受。
四、建立信任和友好关系建立信任和友好的关系是实现有效跨文化沟通和商务交流的关键。
在商务交流中,与对方建立良好的人际关系非常重要。
通过互相了解和支持,建立起信任和友好关系,可以为进一步的合作和交流打下坚实的基础。
五、适应和调整在跨文化沟通和商务交流中,可能会遇到一些意料之外的情况和挑战。
这时,适应和调整自己的思维和行为方式是非常重要的。
要保持灵活性和开放性,善于调整和适应不同的文化环境和商务惯例,以更好地与对方进行合作和交流。
商务与跨文化沟通

商务与跨文化沟通商务领域中的跨文化沟通是一项重要而复杂的任务。
在全球化的背景下,不同国家和地区的文化差异对商务交流产生了深远的影响。
为了有效地进行商务合作和交流,了解和适应不同文化之间的差异是至关重要的。
本文将探讨商务与跨文化沟通的重要性以及应对跨文化挑战的策略。
第一部分:商务与跨文化沟通的重要性在全球化的商业环境中,跨国公司和国际贸易的增加使得跨文化沟通成为了商务成功的关键。
跨文化沟通的能力能够促进商务合作、打破障碍以及建立强大的商业关系。
以下是商务与跨文化沟通的重要性:1. 提高商务谈判的成功率:不同文化的商务伙伴可能对合同条款、谈判方式和交易方式有不同的理解和期望。
通过了解对方文化的价值观和行为规范,可以更好地解决潜在的冲突并达成互利的协议。
2. 增强商业关系:正确的跨文化沟通可以帮助建立信任和尊重,从而增加商业伙伴间的合作机会。
了解对方的文化背景,尊重和适应对方的价值观,并且展示自己的文化敏感度,将有助于建立长期的商业关系。
3. 解决问题和减少误解:语言、非语言和行为的差异可能导致误解和沟通障碍。
通过适当的跨文化沟通技巧,可以更好地解释和理解对方的意图,减少不必要的误解,避免潜在的冲突。
第二部分:应对跨文化挑战的策略面对跨文化挑战时,以下策略可以帮助商务人士更好地进行跨文化沟通:1. 学习和了解文化差异:在涉及到与其他国家或地区进行商务交流之前,学习和了解对方的文化背景、价值观和行为规范是必要的。
这可以通过阅读相关文化指南或参加跨文化培训来实现。
2. 考虑语言和非语言沟通:语言和非语言的差异是跨文化沟通中常见的挑战。
商务人士应该努力学习对方的语言,并充分准备以利用适当的非语言沟通技巧,如姿态、表情和身体语言。
3. 适应性和灵活性:在商务交流中,灵活性和适应性是跨文化沟通的关键。
商务人士应该表现出对不同文化的尊重和理解,并做好准备调整自己的行为和决策以适应不同的文化环境。
4. 跨文化团队合作:在跨国公司中,建立跨文化团队可以帮助解决跨文化沟通的挑战。
商务谈判与跨文化沟通技巧

商务谈判与跨文化沟通技巧在全球经济一体化的时代,跨国商务谈判已经成为商业活动中不可或缺的一部分。
然而,由于不同国家和地区存在着不同的文化、价值观和语言习惯,进行跨文化商务谈判时,我们需要掌握一些跨文化沟通技巧,以确保谈判的顺利进行和双方的合作。
一、了解对方文化在进行商务谈判之前,首先要了解对方的文化背景。
对方的文化习俗、礼仪、交际方式等都会对谈判产生影响。
例如,一些东方国家注重尊重长辈或上级,践行谦逊和谦和的交流方式。
而一些西方国家则更加注重个人主义和直率的交流。
了解这些文化特点可以帮助我们在谈判中更好地与对方沟通和理解,避免误解和冲突的产生。
二、语言表达技巧语言是跨文化交流的核心。
在商务谈判中,我们需要注意以下几个方面的语言表达技巧:1.简明扼要:用简明的语句表达自己的观点,避免使用过于复杂的词汇和长句子,以避免对方理解困难。
2.避免使用俚语和口头禅:俚语和口头禅在不同文化背景下可能会引起误解。
尽量使用正式、标准的商务用语,以确保准确传达信息。
3.避免使用隐喻和比喻:隐喻和比喻在不同文化中有着不同的意义和理解。
避免使用这些修辞手法,以免对方产生误解。
4.适当使用肯定语气:在谈判中,积极的语气可以增加对方的信任感和合作意愿。
适当使用肯定语气,表达对对方观点的认同和支持。
三、交际礼仪在商务谈判中,不同文化之间也存在着不同的交际礼仪。
以下几点是我们需要注意的:1.称呼礼仪:对于不同国家和地区,称呼的习惯也不同。
在谈判中,要注意对方的称呼方式,尊重对方的文化习俗。
2.身体语言:身体语言在跨文化交流中扮演着重要的角色。
要注意自己的肢体动作和表情,保持礼貌和友好的形象。
同时,也要观察对方的身体语言,以帮助我们更好地理解对方的意图。
3.礼物交换:在一些文化中,礼物交换是一种常见的商务文化。
在进行商务谈判时,可以考虑适当的礼物交换,以表达对对方的尊重和友好。
四、尊重和理解尊重对方的文化差异是进行跨文化商务谈判的重要前提。
跨文化商务沟通的技巧与策略

跨文化商务沟通的技巧与策略随着国际交流的不断加强,跨文化商务已成为当前商业界的热门话题之一。
然而,不同的文化背景往往带来了沟通障碍,给跨文化商务带来了很大的挑战。
为了有效地解决这些问题,本文将讨论一些跨文化商务沟通的技巧和策略。
1.了解对方文化了解对方文化是跨文化商务沟通的基础。
这不仅包括了对语言的熟悉和语言交流技巧的掌握,还包括了对文化差异、礼仪和行为规范的了解。
例如,在西方文化中,直接表达和坦率地讲话被视为一种品质。
但在亚洲文化中,对话方式常常更加委婉、客气和谨慎。
因此,为了避免误解和冲突,我们需要了解对方的文化背景,深入了解其社会和商业环境。
在了解对方文化的基础上,我们才能够更好地理解、预测和解决跨文化商务中出现的问题。
2.避免使用口头语言和行话当你和来自不同文化背景的人交流时,避免使用口头语言和行话。
因为这些词汇可能只在你的本土文化中使用,可能会被其他人认为是难以理解或晦涩难懂。
因此,你应该尽可能地使用通俗易懂的词汇和措辞,以确保信息传递的清晰性和准确性。
3.倡导文化包容性对于跨文化商务,我们需要提倡文化包容性。
这意味着我们应该尊重和包容不同文化背景和社会习惯。
尽可能地与对方建立互信和合作关系。
这些关系的建立可以帮助我们消除文化障碍,促进不同文化之间合作和交流的顺利进行。
4.适当的肢体语言除了说话外,肢体语言也是跨文化商务沟通中非常重要的一部分。
肢体语言是跨文化交流的一种非语言表达和传达方式。
它与文化息息相关,但它们不同的文化背景可能会带来不同的意义。
例如,在一些文化中,握手代表着“欢迎”和“友谊”。
但在一些文化中,人们可以微笑、鞠躬或其他肢体语言表示对朋友或客人的欢迎和尊重。
因此,我们需要对跨文化肢体语言的差异进行深入的了解,遵循当地的礼仪和行为规范,并适当地调整我们的肢体语言和行为风格。
5.积极倾听和互动最后,跨文化商务沟通中还需要积极的倾听和互动。
这意味着我们需要认真聆听对方的观点,以确保双方的信息传递的准确性和清晰性。
跨文化商务沟通中文版pdf

跨文化商务沟通中文版pdf
1 跨文化商务沟通的意义
跨文化商务沟通指的是不同文化背景之间进行商务交流的过程。
在全球化的今天,各种文化之间的交流和合作越来越频繁,因此跨文
化商务沟通的能力已经成为我们必不可少的技能之一。
一方面,跨文
化商务沟通可以增进相互信任,提高工作效率和质量,减少误解和矛盾;另一方面,能够有效地应对不同文化间的差异,加强合作关系,
提高竞争力,拓展市场。
2 跨文化商务沟通的挑战
跨文化商务沟通涉及到语言、文化、历史、习惯等方方面面,因
此对沟通双方的语言能力、文化素质、人际交往能力都有着较高的要求。
其中最大的挑战就是文化差异,不同的文化背景可能会影响到双
方的认识和行为方式。
比如,在与中国商务人员交流时,会涉及到
“面子文化”的因素,而这在西方文化中并没有这样的概念。
此外,
沟通的效果还可能受到时间差异、地理距离、宗教信仰等因素的影响。
3 如何提高跨文化商务沟通能力
要提高跨文化商务沟通能力,首先要了解对方文化的背景、价值观、习惯和历史。
其次,要增强自身的语言能力、沟通技巧和文化意识,在交流中要注重语气、语速、表达方式、体态语等细节,提高感
官上的理解力,同时也要有耐心和诚信,避免误解和冲突。
最后,还
需要积极主动地了解外部环境和市场情况,扩大自己的视野和经验,从而成为一名跨文化商务人才。
总之,跨文化商务沟通是一项重要的技能,可以帮助我们更好地理解世界和促进商务关系的发展。
通过认真学习和不断练习,我们一定能够成为优秀的跨文化商务人才。
跨文化商务交流中的沟通礼仪

非语言沟通在跨文化商务交流中的影响
建立信任与合作关系
商务谈判
恰当的非语言沟通有助于建立信任,促进 合作关系。
在谈判中,肢体语言、面部表情和语调等 非语言信息可能影响对方的感知和决策。
商务礼仪
品牌形象与市场定位
了解并遵守对方文化中的商务礼仪是非语 言沟通的重要方面,如握手方式、座位安 排等。
企业形象、品牌推广和市场定位等方面也 需要考虑非语言沟通的影响,如广告代言 人的肢体语言和表情等。
热情好客
中东文化中热情好客是一种 传统美德,要表现出友好和 感激之情,接受对方的款待 时要表示感谢。
礼物赠送
在中东文化中,商务礼物赠 送是一种常见的礼仪,可以 选择具有地方特色的手工艺 品或食品等。
谈判风格
中东人通常采用比较灵活的 谈判风格,商务交流中要准 备好应对对方的反复和拖延 战术。
非洲文化背景下的沟通礼仪
04
不同文化背景下的沟通礼仪
西方文化背景下的沟通礼仪
重视个人空间和隐私
在西方文化中,个人空间和隐 私被视为重要,因此在交流中 要尊重对方的私人空间和时间
。
直接表达与谈判
西方人倾向于直接表达自己的 观点和需求,商务交流中常涉 及到谈判,要准备好直接和对 方进行交锋。
时间观念
西方人非常重视时间,要准时 赴约,提前预约,并在约定时 间内完成商务活动。
培养良好的沟通能力
清晰、准确地表达
在跨文化商务交流中,清晰、准确地表达自己的观点和需求非常重要。使用简 单、明确的语言,避免使用可能引起误解的隐晦或含糊的表达方式。
倾听和回应
倾听是有效沟通的重要组成部分,同时也要给予适当的回应,以示尊重和理解 。在倾听过程中,尽量理解对方的观点和需求,然后给予积极的反馈或建设性 的建议。
第12章 跨文化沟通 《商务沟通》PPT课件

(5)礼仪
– 不同文化对于收到礼物的种类、数量、颜色和形状所表达的 意思,可能会有不同的理解和解释。
– 不同文化对于礼物价值大小的感受和要求也会有很大的差异。
12.3 跨文化沟通技能
12.3.1 掌握跨文化沟通习惯差异
– 1.跨文化沟通中的礼节
美国人谈判讲究效率,经常单刀直入到事件的核心。北美谈判者的基本风 格是坚持事实倾向的。他们会基于自己所相信的客观事实,并相信对方也 会合乎逻辑地理解,据此向对方传递信息,开展谈判。
阿拉伯谈判者的基本风格是感情倾向的。他们会基于自身的主观感情和感 受来开展谈判。阿拉伯人喜欢成为长期的合作伙伴,因而更易于做出让步。 阿拉伯人对时限不够重视。
• (1)称呼
– 不同文化中正确地称呼对方都是非常重要的。 – 要正确地称呼对方,前提是要记住对方名字,而且称呼方式正确。
• (2)衣着仪表
– 跨文化沟通中,应当穿着显得比较自然的服饰,而且要使穿戴与周围环境相 协调。
– 在跨文化沟通中要绝对避免和防止因穿着不当可能造成对于对方的亵渎、不 洁,甚至是罪恶感。
– 长期导向注重追求长期目标过程中所得到满足感; – 短期导向文化追求短期就能看得到的回报。
12.2 跨文化沟通原则和策略
12.2.1 跨文化沟通原则
– 1.尊重原则 – 2.平等原则 – 3.属地原则 – 4.适度原则
12.2.2 跨文化沟通策略
1.克服民族文化优越感和避免习惯性思维
– 成功跨文化沟通要点: – 1)不瞎猜。2)不要做评判。3)承认差别。
俄罗斯谈判者的基本风格是坚持公理倾向的。俄罗斯人是强硬的谈判者, 是很沉得住气、坚决、固执的谈判者。他们几乎很少做出让步,也不愿ห้องสมุดไป่ตู้ 于对方的让步给予回报。
跨文化沟通与国际商务礼仪

跨文化沟通与国际商务礼仪在现今全球化的背景下,国际商务交流变得越来越常见。
由于不同国家和地区间的文化、习俗和传统不同,跨文化沟通成为国际商务交流中必不可少的一环。
因此,掌握适当的国际商务礼仪以及跨文化沟通技巧,就显得尤为重要。
一、跨文化沟通跨文化沟通是指不同文化背景下的人之间进行交流和沟通的过程。
要有效地进行跨文化沟通,首先需要了解不同文化之间的差异。
俗语说得好:“入乡随俗”,在跨文化沟通时我们也应尽可能了解对方的文化、信仰和价值观念,避免因为文化差异而造成误解、冲突和误解。
1.语言障碍语言障碍是跨文化沟通中最基本的障碍。
即使两个人能够使用同一种语言进行交流,语言中的词汇、语义、口音和语速也会因为文化差异而产生误解和歧义。
解决方法:可以利用翻译和口译来解决语言障碍。
在国际商务交流中,很多跨国公司都有自己的翻译和口译团队,他们能够将不同语言之间的内容精准地翻译过来,避免了因语言障碍造成的误解和冲突。
2.文化差异在跨文化沟通中,文化差异也是常见的障碍。
不同文化间的人们对待同一个事情的态度和看法有所不同,这也容易产生误解和冲突。
解决方法:要理解和尊重不同文化之间的差异,不应将自己的观点强加给对方。
当遇到不同文化背景的人时,应尽可能了解他们的文化、信仰和习俗。
正确的对待他们的文化背景,会增强你与他们的信任感。
3.非语言因素非语言因素也是跨文化沟通中的一个问题,包括肢体语言、面部表情和行为方式,这些因素也会因为文化差异而产生误解和冲突。
解决方法:尽可能了解对方的文化背景,以便更好地理解其面部表情、肢体语言和行为方式。
此外,还应注意自己的非语言因素,例如面部表情、肢体语言和行为方式,以免给对方造成误解。
二、国际商务礼仪在国际商务交流中,正确的礼仪是至关重要的。
正确的礼仪不仅可以体现一个人的修养和格调,还能在国际商务交流中建立良好的印象和信任关系。
1.商务形象在国际商务交流中,商务形象和着装也是非常重要的,它可以从某种程度上反映一个人的能力和专业性。
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跨文化商务沟通跨文化商务沟通期末考试的复习内容一、单选题(10题×2分=20分)1、__A____ i s called interracial communication。
A.The communication between African Americans and European Americans.B.The communication between two people‘/doc/0816729122.html,munication we have with ourselvesD.Interactions among people from different nations.2、The nail that sticks up gets hammered down is a proverb revealing____.A. individualismB. collectivismC. self-centeredD. independence3、The colour red means prosperity(繁荣、兴旺)in___D_____ .A. AmericanB. EnglandC. SpainD. China4、“Yellow dog” refers to ___C___ in England.A.someone who is happyB. Someone who is braveC. Someone who is coward(卑鄙的)D. Someone who is sad.5、A:Thank you so much for what you have done for me and I really appreciate your kindness.B:___C_____ (If you were B, which of the following you would choose as a polite and proper answer)A. It’s my duty to do so.B. No, it’s nothing.C. It’s my pleasure.D. It’s what I Should do.6、___C___ i s not one of the countries with high-context communication.A. ChinaB. MexicoC. CanadaD. Japan7、__D_____ belongs to low uncertainty avoidance.(不确定性回避)A.People develop many rules to control social behaviors.B.People tend to worry abort the future.C.People have a high level of anxiety.D.People believe in accepting dissent among cultural members .8、___C____ tends to be feminine(娇柔倾向) country.A.JapanB. EnglandC. DenmarkD. Germany9、Owl(猫头鹰)is the symbol of misfortune(不幸)in___D____ 。
A. AmericanB. EnglandC. SpainD. China10、___D____ adopts monochromic(单向计时制)time system.A. ChillB. BrazilC. ArgentinaD. England.is called intrapersonal communication.A. The communication between African Americans and European Americans。
B. The communication between two people。
C. Communication we have with ourselves。
D. Interactions among people from different nations.2.“The nail that sticks up gets hammered down” is a proverb from_A____3.“A red rag to a bull”(火冒三丈) may stem from___D____ .4.The color yellow means young in__A_____ .A.American5.__B_____is not one of the countries with low-context communication.A.American6.___A____ belongs to high uncertainty avoidance.A.People develop many rules to control social behaviors.B.People are willing to accept change and takes risks.C.People have a high tolerance for uncertainty and ambiguity.D.People believe in accepting dissent among cultural members.7.___A____ tends to be masculine(阳刚倾向) country.A.Japan8.___C____ adopts polychronic(多项计时制) time system.9.Cow is worshiped in___A____ .10.The word “Hippie” is from ___D____ .A.England二、True or False.判断正误(10题*2分=20分)1.Japanese culture prefers directness and face-caving behaviors.2.It’s normal to point the soles of your shoes or feet towards the other person when you sit in Indonesia.3.Americans highly value positive nonverbal displays and typically regard someone who smiles as more intelligent than someone who does not.4.All people of the same nationality will hare the same culture.5.Culture can be seen as shared knowledge what people need to know in order to act appropriately in a given culture.1.Encoding is the process of putting ideas into symbols.2.Although cultures do change. most changes affects only the surface structure of the culture.3.Culture is a static (静态的)entity while communication isa dynamic process.4.Women are frequent participants on a Japanese negotiation team.5.Western women usually like Chinese to touch their bodies or small children.6.Cultural mistakes are more serious than linguistic mistakes. The linguistic mistake means that someone is not fully expressing his or her idea while cultural mistakes can lead to serious misunderstanding and even ill-feeling between individuals.7.One’s actions are totally independent of his or her culture.8.All cultures require and value politeness, but the ways in which politeness is achieved may vary significantly.9.In informal situations, a large number of compliments(恭维) are used to make people feel comfortable.10.“Dragon” means the same to the westerner as “龙”to the Chinese.三、名词解释(5题*3分=15分)1、intercultural communication 6、power distance. √2、Collectivism 7、nonverbal communication3、values√ 8、individualism4、masculinity√ 9、femininity5、polychromic time system√ 10、Monochromic time system √具体解释:1.Intercultural communication:face-to-face interactions among people of diverse cultures.2.Collectivism:A society low individualism would likely endorse, order,conformity in group relationships,deference to group norms,family relationship and loyalty to consensus :values can be defined as broad preferences concerning appropriate courses of action or outcomes. As such, values reflect a person's sense of right and wrong or what "ought" to be.,” Equal rights for all", "Excellence deserves admiration", and "People should be treated with respect and dignity" are representative of values. Values tend to influence attitudes and behavior.(阳刚倾向):refers to a kind of values that the society advocates the dominance of the masculine characteristics such as decisiveness, assertiveness, and competitiveness, traits that reflect traditional manly values of control over events. time system(多向计时制):Polychromic time system is a kind of viewpoint and attitude toward time, which means that several things are being done at the same time.distance:can therefore be defined as the extent to which theless powerful. Members of insititutions and organizations within a country except and accept that power is distributed unequally.communication:(非语言交际)is communication through meansother than language---for example,facial expression personal space, eye contact, use of time,and conversational silence. :this dimension measure the degree to which a society values independent initiative to collective effort.:(娇柔倾向)feminine orienlations focus on nurturing relationships and human interactions. They display limited emphasis on competitive dominance.time system: monochromic time system is a king of viewpoint and attitude toward time, which means that things should be done one at a time, and time is segmented into precise, small units.四、简答题(5题*5分=25分)1、What is noise in communication?√2、What are the characteristics of culture?3、How much do you know about Japanese people? And how can you communicate well with them?√4、What is high-context communication?√5、What is the Chinese dream? √6、What are the components of communication?√7、What are the ingredients of culture?√8、What is low-context communication?√9、How much do you know about German People? And how can you communicate will with them?10、What is American Dream?1.What is noise in communication?The term noise technically refers to anything that distorts themessage the source encodes. Noise can be of many forms:external noise can be the sights,sounds, and other stimuil that draw youe attention away from the a radio on while reading is external noise refers to your thoughts anf feelings that can interfere with the message.are the characteristics of culture?Six characteristics of culture are of special importance to intercultural commumication:(1)culture is learned (2)culture is transmissible.(3)culture is dynamic. (4)culture is selective.(5)the facets of culture are interrelated.(6)culture is ethnocentric.much do you know about Japanese people. And how can you communicate well with them?Japanese people are very polite and they are very patient in business, they don't like talkative persons and they never refuse others directly. Based on the knowledge, i will try to confirm to their characteristics.i will not talk too much and too quickly when communicating with them, i will be polite and patient and try to get the implied meaning from the other party, if necessary i will ask them in a very directly and politely.is high-context communication?It is a kind of communication style in which the meaning rely heavily on hidden, implicit, contextual cues such as nonverbal behavior, social context, and the nature of interpersonal relationships. The focus is on the meaning between lines, and the receiver is required to catch the implied meaning of the speaker.is the Chinese Dream?Chinese Dream is a term popularized After 2013 within Chinese socialist thought that describes a set of personal and national ideals in t he People’s Republic of China and theCommunist Party of China. It is used by journalists, government officials, and activists to describe the role of the individual in Chinese society as well as the goals of the “Chinese nation”, The dream is described as “national rejuvenation, improvement of people’s livelihoods, prosperity, construction of a better society and a strengthened military.are the components of communication?They are: source, encoding, message,channel, noise, receiver, decoding,receiver/response,feedback context.are the ingredients of culture?Cultures may be classified by three large categories of elements: artifacts(man-made things), concepts(such beliefs and ideas in people's mind) and behaviors (human being's activities and actions)is low-context communication?It is a kind of communication style in which the meaning of the message is expected to be explicit, direct, and unambiguous.The speaker is required to express the meaning as clear as possible.what is power distance?This dimension measures a society's emphasis on human inequalities. A culture high in power distance would value hierarchical status and authority. in contrast, countries that scored low on power distance don't take it serious, and superiors and subordinates feel relatively comfortable with shared decision making and Decentralization.what are the components of communication?They are: source, encoding, message,channel, noise, receiver,decoding,receiver/response,feedback context.Answer the following questions according to your knowledge. What is noise in communication?What are the characteristics of culture?How much do you know about Japanese people? And how can you communicate well with them?What is high-context communication?What is the Chinese Dream?赞扬人的外貌 You have a beautiful smile.Your hairstyle looks nice.性格 You have a good sense of humor.You have got a great personality.家庭成员 Your wife is beautiful.Your kid is cute.能力 You have done a good job.You did a good presentation.财物 Your car is nice.五、案例分析(2题*10分=20分)Case 1:Yang Ruifang worked as a secretary in an Australian company in Melbourne. She became friendly with one of the Australian secretaries, a woman named Cathy two usually ate lunch together and Yang Ruifang often asked Cathy for advice on problems she she faced adjusting to Australian gave her a tot of advice and helped her move from one apartment to went with Yang Ruifang to the immigration Bureau several times to help sort out some Ruifang visited Cathy several times at home but did not incite Cathy to her apartment,becauseshe shared it with four other people if they did not see ouch other over theweekend,they usually talked on the telephone.As Yang Ruifang was also preparing to take on English test, she was able to get a lot of help with English in this , something seemed to be going wrong Cathy seemed to be getting impatient, even a Little cold , She started going out by herself at lunchtime instead of eating with Yang, and seemed reluctant to answer questions. Yang Ruifang was puzzled. She couldn't imagine the problem was.Analysis:the definition of friendship is different betweenChinese and Western countries culture, in China, we think that we should do things all as one wishes and stay together everyday—eating together, shopping together and so on. We always say—“A friend indeed is a friend in need”.In this case, ruifang treat his secretary like this way makes her secretary feel uncomfortable. In western countries, no matter how intimate their friendship is, they should make an appointment in advance, and they should have their own private space.Case 2:Linhua has accompanied an American delegation to visit have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part, and no one wanted to pay for found them so inhospitable, though she knew the . Analysis:In China, people usually invite guests to have a meal at home to express their hospitality, and even have a meal outside, they also always pay the overall bills. However, in America, they always pay the bill for themselves when they have a meal outsideto express the equality.Case 2:One cold winter day in a Chinese city, Wang Lin on his way to the library met an American professor who knew very little about greeting him,Wang said:“It’s rather ’d better put on more clothes.”But the professor didn’t appear h appy on hearing this.Analysis:Americans and most western countries’people dislike to be told how to do the things. They intend to be independent. However, in China, people are accustomed to care about others. In this case, Wang lin’s suggestion express a regard to others, but to Americans, it’s not they want to accept.Analysis:In the West,it is very Common for family members to praise each other ,and they will fell very happy and comfortable to do ,Chinese people seldom praise their family members in tend to be very humble,and are used to depreciating their family Members’good the west , it is not proper to describe one’s wife as old woman, and “you have a beautiful wife” is a very common and popular praise. While in China , it is not proper to praise one’s wife in this way.A famous Chinese actress married a German. One day when she was acting, her husband wasThere watching,saying again and again that she was the best actress. The actress’ colleaguesPresent asked her afterwards to tell her husband not to praise his own wife like that in public. On Learning this,the German wondered what he did wrong. Once the actress and her husband were talking with their Chinese friends at a3, the definition of friendship is different between Chinese and Western countries culture, in China, we think that we shoulddo things all as one wishes and stay together everyday—eating together, shopping together and so on. We always say—“A friend indeed is a friend in need”.In this case, ruifang treat his secretary like this way makes her secretary feel uncomfortable. In western countries, no matter how intimate their friendship is, they should make an appointment in advance, and they should have their own private space.。