李宁的英语介绍
英语资料：关于李宁
Li-Ning was launched in Sanshui, Guangdong in 1990. We have worked closely with China’s Olympic Committee since our earliest days. Committed to using our career in sporting goods to advance Chinese athletics, we have thrown our enthusiastic support behind a wide variety of athletic competitions. By 1995, Li-Ning had emerged as a frontrunner in China’s sporting goods industry. In 2005, with Li-Ning still in the lead and sales hitting record highs, we set our sights on becoming a top international brand name.The professionalism of our products is what makes us competitive in the sporting goods industry. At Li-Ning, we view product development as a never-ending competition which demands that we constantly break our old records. Back in 1998, Li-Ning became Chi na’s first domestic company to create a design and development center for apparel and footwear. This made Li-Ning the premier Chinese sportswear label. In 2004 we partnered with the Department of Sports Science and Physical Education at the Chinese University of Hong Kong, applying biomechanical testing to measure the mechanical properties of Li-Ning athletic shoes. We also created a foot profile database of professional athletes, collecting and analyzing data on the unique demands of professional sports in order to create a more specialized and comfortable product. Over our fifteen-year journey, we have expanded what began as a single sportswear line into an equally competitive lineup of athletic apparel, footwear and equipment. Li-Ning is committed to taking its place among the global brand giants. Before long, we expect to be supplying professional products for athletes and amateurs alike, all over the world. This dedication has allowed us to create the nation’s largest sporting goods distribution network. Our international network is also expanding, and we currently have locations in 23 nations and regions.Behind every winning team is a tried-and-true management style, and Li-Ning is no exception to this rule. Through a combination of exploration and hands-on experience, Li-Ning has developed its own distinctive strategy program and management system. This keeps us running smoothly, and allows us to make quick decisions when it comes to implementing strategies. Li-Ning is currently in the process of creating a nationwide ERP-based information system integrating resources such as product design, supply chains, channels and retail sales. By developing an electronic approach to business, we improve both the efficiency of our operations and the image of our brand.From day one, it has been Li-Ning’s objective to “promote Chinese athletics and let sports make a difference in our lives.” Li-Ning has spared no effort to fulfill this mission. Beginning with our support for the Chinese team at the Beijing Asian Games in 1990, Li-Ning has contributed extensively to Chinese athletics and created countless professional opportunities.In our unique corporate culture, each division of Li-Ning works closely with the others to keep us moving forward. This means that all suppliers, vendors and service providers become our partners and that all employees are working toward the same goals. At Li-Ning, we believe there is no limit to human potential. Sports increase our self-confidence. They give us the courage to perform, to tap our hidden potential, to surpass ourselves. This is our vision for the Li-Ning brand, and we have never swerved from our commitment to put it into practice. In 1990, we became the first Chinese sportswear company to sponsor China’s team at the Asian Games. In 1992, we supplied medal ceremony attire for the Chinese Olympic team, becoming the first Chinese sportswear maker to serve as an Olympic sponsor. In 1993, we established a pioneering nationwide franchise system. In 1998, we built China’s first sportsw ear design and development center in Foshan, Guangdong. In 1999, we partnered with SAP to set up AFS sportswear industry solutions,becoming China’s first sporting goods maker to implement ERP. In 2004, Li-Ning was listed on the main board of the Hong Kong exchange, becoming China's first sportswear maker to be listed overseas. In 2005, we became an official partner of the NBA. In 2006, we became the ATP’s official Chinese marketing partner.Today, Li-Ning is more than just a pioneer in sporting goods; it is also an advocate for healthy living. Supported by our solid track record, we are ready to seize this historic opportunity, to meet the challenges of a global market head-on, and to fulfill the Li-Ning mission: Inspiring and empowering through sports.1990年，李宁有限公司在广东三水起步。
我最喜欢的是李宁的广告英语作文
我最喜欢的是李宁的广告英语作文English:One of my favorite advertisements is the Li Ning commercial. Li Ning is a popular sportswear brand in China, known for its high-quality products and inspiring marketing campaigns. The advertisement I particularly admire showcases the determination, resilience, and indomitable spirit of athletes.In this ad, the story unfolds by portraying a young athlete going through various challenges and setbacks in his journey towards success. The commercial opens with a shot of the athlete falling down while running on a track, representing the various obstacles that life throws at us. However, instead of giving up, the athlete takes a deep breath, gets up, and continues running. This scene sends a powerful message about never giving up and pushing through adversity.Throughout the commercial, the camera follows the athlete's relentless pursuit of excellence, capturing his dedication andcommitment. Sweat drips down his face as he trains, highlighting the immense effort and hard work required to achieve greatness. The use of slow-motion shots adds a dramatic effect, emphasizing the importance of every movement and the intensity of the athlete's determination.What sets this advertisement apart is its ability to deeply resonate with the audience. It is not just about selling sportswear; it is about inspiring people to overcome their limitations and strive for greatness in their own lives. The powerful visuals and accompanying music create an emotional connection with viewers, igniting a spark of motivation within them.Li Ning's advertisement successfully communicates the brand's core values of passion, perseverance, and triumph. It celebrates the human spirit and encourages individuals to embrace challenges as opportunities for growth. By showcasing the athlete's journey towards success, it inspires people to believe in their own potential and chase their dreams relentlessly.中文翻译：我最喜欢的广告之一是李宁的广告。
Li Ning-Anything is Possible
THE SECOND PART
发展历程
1990-1996：高速发展时期
1997-1998：经营调整时期 1999-2004：二次发展时期 2004-2009：第一次品牌重铸 2010-至今：第二次品牌重铸
1990
97-98
总部迁至北京，并 改名为北京李宁体 育用品有限公司
2004
2004年6月在香港 上市，品牌国际化 纳入公司经营策略
2.李宁的个人影响力，有着极高的认知度和品牌助体育赛事和国内外体育队，使李宁在市场上影响力提升 4.在中高端市场，对于其他国际品牌，具有价格上优势
Weaknesse s
1. 李宁低价位的品牌形象已经根深蒂固，靠提高价位来增加利润的空间不大 2.国内其他品牌如安踏，361°，锐步，低价已不是李宁的独有优势 3.产品档次不高，在一线城市不太受欢迎
THANK YOU FOR WATCHING
PRESENTED BY Junjiancong
08-09
2010
李宁达到收入和利润顶 峰。公司开始寻求战略 及品牌转型
2012
李宁体育用品 有限公司成立
08年奥运会后，市 场份额超越阿迪， 成为第二大品牌
李宁营业收入较前 一年减少24%全年 亏损约16亿元
THE THIRD PART
4P分析
Produc t
1.精准的产品定位
2.不断拓宽的产品线 3.重视产品研发
Price
1.价格低于Adidas，Nike30%。
2.进行了价格分层
1.实行代理公司制
Place
2.开展电子商务 3.建立加盟连锁专卖体系
Promo tion
1.基于产品定位的广告宣传 2.较多的体育赞助 3.利用明星宣传 4.借助奥运宣传
李宁的成功之道(英文)
The original logo
Now the logo
The new LOGO, will be more bright point, will let people know to Li Ning's rich rise; The new LOGO, also more beneficial to the challenge of product design. Because it is the two parts together, in product design application, there will be a lot of a change. We are in pursuit of the more modern lines. This accord with what we like to do sports brand concept. - - -Li Ning
National brand of
------Li Ning
Li Ning's introduction
• In 1981, at the age of 18 Li Ning won the world university games men's floor exercise, the side horse, the suspension loop three champions, and since then, he began to create an "unprecedented, have one after" full “Li Ning gymnastics age.“ • In 1988, Li Ning in the last game accident loss, then, Li Ning retired, that year, his 26 years old. And in Li Ning retired into the sea, to the end of 1995, Li Ning group was founded, Li Ning as group President and general manager.
李宁的英文作文高中
李宁的英文作文高中Title: Lining Up for the Fire: My Unforgettable Journey with Li Ning。
1. Unleashing the Spirit: The First Impression。
In the realm of sportswear, Li Ning, or simply "Nike," is a beacon of Chinese heritage, not just a brand, but a cultural symbol. It's not about a name, but a story that echoes through the sneakerheads' hearts. I remember thefirst time I saw those iconic shoes, they were more than just kicks; they were a declaration of individuality.2. The Art of the Game。
Li Ning's shoes weren't just about performance; they were a canvas for artistic expression. They embodied the spirit of Chinese martial arts, blending tradition with modernity. Each design was a fusion of aesthetics, representing the fusion of old and new China. It wasn'tjust about running, it was about running with pride.3. The Brand's Evolution。
李宁品牌简介
Achievements:In 1982
World Cup gymnastics game,he got the individual all-around champion and then was named the"prince of gymnastics".
Profession:the chairman and
Make The Change
ห้องสมุดไป่ตู้
Introduction
LINING is a famous name.Meanwhile, it is also a
sport brand which is well known among most of people.LINING successfullyl transforms from a name of an athelet to a sport brand because of 20 years' unrimitting efforts since established in 1990.The company experienced the transformation from family business to International enterprise management mode.Then the innovation of the marketing method and the integration of logistics management chain are the factors to its success.At last,branding and creating the brand culture are the key to success.
关于李宁成就的英文作文
关于李宁成就的英文作文Li Ning is a renowned Chinese gymnast and entrepreneur who has made significant contributions to the world of sports and business. Born in 1963 in Guangxi, China, Li Ning's journey to success was marked by determination, perseverance, and a deep passion for his craft.As a young gymnast, Li Ning's natural talent and unwavering dedication propelled him to the pinnacle of his sport. He first gained international recognition at the 1984 Los Angeles Olympics, where he won six medals, including three gold medals, becoming the most successful athlete at the games. His incredible performances on the vault, parallel bars, and floor exercise cemented his status as one of the greatest gymnasts of his era.Following his Olympic success, Li Ning continued to dominate the international gymnastics scene, winning numerous world championships and setting new records. His technical prowess, combined with his artistic flair and showmanship, made him a fan favorite and a true icon in the world of gymnastics.Beyond his athletic achievements, Li Ning's most significant impact has been in the business world. After retiring from competitive gymnastics, he founded the Li Ning Company, a leading sportswear and equipment manufacturer in China. The company's success is a testament to Li Ning's entrepreneurial vision and his ability to translate his athletic success into a thriving business.One of the key factors behind the Li Ning Company's success is its focus on innovation and technology. Li Ning recognized early on that the sportswear industry was rapidly evolving, and he was determined to stay ahead of the curve. The company has invested heavily in research and development, creating cutting-edge products that cater to the needs of athletes and fitness enthusiasts alike.The Li Ning brand has become synonymous with quality, style, and performance, and it has expanded its reach beyond China to become a global player in the sportswear market. The company's products are now available in numerous countries around the world, and it has partnerships with some of the biggest names in sports, including basketball superstar Dwyane Wade.Li Ning's entrepreneurial success has not been without its challenges, however. The company has faced fierce competition from larger, more established brands, and it has had to adapt to changingconsumer preferences and market conditions. But through it all, Li Ning has remained steadfast in his commitment to innovation and excellence, constantly pushing the boundaries of what is possible in the world of sportswear.One of the most remarkable aspects of Li Ning's story is his ability to reinvent himself and adapt to new challenges. After his retirement from gymnastics, he could have easily rested on his laurels and enjoyed the fruits of his athletic success. Instead, he chose to embark on a new journey, channeling his passion and determination into building a successful business.Li Ning's entrepreneurial journey has been marked by a series of bold moves and strategic decisions. He has not been afraid to take risks and try new approaches, and he has surrounded himself with a talented team of professionals who share his vision and values. The company's success is a testament to Li Ning's ability to think outside the box and to constantly challenge the status quo.Beyond his business achievements, Li Ning has also been a tireless advocate for the development of sports and physical education in China. He has been a vocal supporter of initiatives that promote healthy, active lifestyles, and he has worked to inspire a new generation of athletes and fitness enthusiasts.Li Ning's impact on the world of sports and business cannot be overstated. He has not only achieved remarkable success in his own right but has also paved the way for others to follow in his footsteps. His story is a testament to the power of passion, determination, and innovation, and it serves as an inspiration to anyone who dreams of achieving greatness.As Li Ning continues to push the boundaries of what is possible, it is clear that his legacy will continue to shape the world of sports and business for years to come. He is a true icon, a visionary, and a role model for aspiring athletes and entrepreneurs alike.。
李宁公司简介及模型分析英文版
• Li Ning, the Olympic champion, former Chinese gymnastics team athletes, native of Shunde District, Foshan City, Guangdong Province, the famous Chinese Gymnasts.
• 李宁，奥运冠军，男，原中国体操队运 动员，广西壮族自治区来宾市兴宾区南 泗乡人，祖籍广东省佛山市顺德区，中 国著名男子体操运动员。
• He created the myth of the world history of gymnastics, the removal of fourteen world champion has won over one hundred gold medals, in 1984 Los Angeles Olympic Games, winning three gold, two silver and one bronze, is China's single Olympics medal on the most athlete. So as the "Prince of Gymnastics”.After retiring in 1988, named after its founder Li Ning, the "Li Ning" sports brand • 他创造了世界体操史上的神话，先后摘取十四项 世界冠军，赢得一百多枚金牌，1984年洛杉矶奥 运会上一举夺得三金两银一铜，是中国单届奥运 会上获得奖牌最多的运动员。因此被誉为“体操 王子”。1988年退役后，李宁以其姓名命名创立 了“李宁”运动品牌。
商贸翻译企业简介中英对照
外语系英语11-031李宁有限公司为中国领先的体育品牌企业之一，主要以李宁品牌提供专业及休闲运动鞋、服装、器材和配件产品。
本集团拥有品牌营销、研发、设计、制造、经销及零售能力，总部位于北京，主要采用外包生产和特许分销商模式，已于中国建立庞大的供应链管理体系以及分销和零售网络。
除自有核心李宁品牌，本集团亦通过自营、授权或成立合资公司等方式生产、开发、推广、分销及╱或销售其他品牌运动用品，包括红双喜（乒乓球）、艾高（户外运动用品）以及乐途（运动时尚产品）。
Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China, predominantly through outsourced manufacturing operations and franchised distribution.In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes and/or sells sports products under several other brands, including Double Happiness (table tennis), AIGLE (outdoor sports) and Lotto (sports fashion) which are either self-owned by, licensed to or operated through joint ventures.2公司介绍华为是全球领先的信息与通信解决方案供应商。
有关李宁的英文作文
有关李宁的英文作文英文：As a sports enthusiast, I have always been fascinatedby the remarkable story of Li Ning, the legendary Chinese gymnast and entrepreneur. Li Ning's journey is not just a tale of athletic triumph but also a testament to the powerof resilience, determination, and innovation.Born in 1963 in the city of Guangxi, Li Ning showed promise in gymnastics from a young age. His talent, coupled with rigorous training and unwavering dedication, propelled him to become one of the most decorated gymnasts in history. At the 1984 Los Angeles Olympics, he clinched three gold medals, two silver, and a bronze, showcasing hisunparalleled skill and athleticism on the world stage.However, Li Ning's story doesn't end with his triumphsin gymnastics. After retiring from competitive sports, he faced the challenge of transitioning to a new chapter ofhis life. Like many athletes, he grappled with finding his purpose beyond the arena. Yet, Li Ning approached this transition with the same tenacity and passion that defined his athletic career.In 1990, he founded the eponymous sports brand, Li-Ning Company Limited, with a vision to provide high-quality athletic gear to the masses. Despite facing fierce competition from global giants like Nike and Adidas, Li Ning's brand flourished, resonating with Chinese consumers who admired his grit and determination. The company'siconic logo, resembling Li Ning's mid-air pose during his gymnastic routines, became synonymous with excellence and perseverance.Li Ning's success as an entrepreneur is not merely a result of his athletic prowess but also his ability to innovate and adapt to changing market dynamics. Under his leadership, Li-Ning Company has expanded its product line to include a wide range of sports apparel, footwear, and equipment, catering to diverse consumer preferences. Moreover, Li Ning has leveraged digital platforms andstrategic partnerships to enhance the brand's visibilityand reach, staying ahead of the curve in the ever-evolving sports industry.Beyond business acumen, Li Ning's impact extends to philanthropy and community development. He has beenactively involved in promoting sports among youth,believing in its transformative power to instill discipline, teamwork, and resilience. Through initiatives like the Li Ning Sports Development Fund, he continues to support grassroots sports programs and nurture the next generationof athletes.In conclusion, Li Ning's journey embodies the essenceof the human spirit – overcoming obstacles, embracing change, and leaving a lasting legacy. His story inspires millions around the world to pursue their dreams with unwavering passion and determination, reminding us that greatness knows no bounds.中文：作为一名体育爱好者，我一直被李宁这位传奇的中国体操运动员兼企业家的故事所吸引。