2017智能音箱市场消费者购买习惯报告(英文版)
智能音响调研分析报告
智能音响调研分析报告智能音响调研分析报告一、市场背景随着智能家居的普及和用户对智能化产品的需求不断增加，智能音响作为智能家居的一种主要设备，也逐渐走入了人们的生活中。
智能音响利用语音控制技术，能够实现音乐播放、语音助手、智能家居控制等多种功能，使得用户可以通过简单的语音指令轻松控制家中各类设备。
随着技术的发展和产品功能的提升，智能音响行业正逐渐呈现出爆发式增长的态势。
二、市场现状智能音响市场目前处于快速发展的阶段。
根据调研数据显示，智能音响市场的年增长率超过70％，并且预计未来几年仍将保持高速增长。
各大科技公司纷纷进入智能音响市场，推出自家品牌的产品。
当前市场上主要的智能音响品牌包括亚马逊的Echo、谷歌的Google Home、百度的小度音箱等。
这些品牌通过强大的语音助手和智能家居控制功能，吸引了大量用户。
三、产品特点和用户需求分析智能音响产品拥有以下特点：1. 语音控制：通过语音指令操控音乐播放、智能家居设备和其他功能，提供用户便捷的操作体验。
2. 多媒体功能：支持多种音频格式和音乐平台，用户可以随时享受音乐、收听广播或播放有声读物。
3. 智能家居控制：可以连接各种智能设备，如灯光、空调、摄像头等，通过语音指令控制这些设备的开关和调节。
4. 联网能力：支持Wi-Fi或蓝牙连接，与其他智能设备进行信息交互和共享。
5. 语音助手功能：内置智能语音助手，可以回答问题、提供天气、新闻播报等服务。
用户在购买智能音响时主要关注以下需求：1. 产品品质：对于音质的要求较高，希望能够提供清晰、高保真度的音乐播放效果。
2. 语音助手功能：需要一个强大且智能的语音助手，能够准确识别语音指令并提供相关服务。
3. 兼容性：希望产品能够与现有的智能家居设备兼容，实现智能家居的集成控制。
4. 数据隐私和安全：担心个人信息被泄露或遭受到恶意攻击，注重智能音响产品的数据隐私和安全性能。
四、市场竞争和发展趋势目前智能音响市场竞争激烈，主要品牌之间争夺用户份额。
2017年智能音箱行业分析报告
2017年智能音箱行业分析报告2017年6月目录一、巨头齐上阵，战略意图明显 (5)二、苹果入局，以音乐切入 (7)1、HomePod，苹果音乐基因再次淋漓展现 (7)2、音乐流媒体发展迅速，深度融入用户生活 (8)3、音乐版权集中，流媒体平台竞争格局清晰 (10)4、付费已是主流，硬件产品成为下一个变现方式 (12)5、为什么是智能音箱 (14)三、八仙过海，平台厂商凭借自身优势入局 (17)1、智能音箱市场空间巨大 (17)2、先发+云+渠道，行业领先者Echo (18)3、聪明的AI技术，Googlehome (21)4、本地化+细分服务+渠道，国内先行者叮咚 (24)5、参与者众多，主要可分为两类 (26)四、AI家庭终端接口平台，引巨头抢滩 (28)1、AI家庭终端市场空间巨大 (28)2、AI家庭终端平台重要性凸显 (30)3、语音叠加多种交互方式助智能音箱平台落地 (32)五、明星产品硬件拆解，发现产业链投资机会 (36)1、Echo各部分拆解 (36)2、电声产业链：国光电器、歌尔股份、立讯精密 (39)（1）国光电器 (39)（2）歌尔股份 (40)（3）立讯精密 (40)六、主要风险 (41)1、产品市场接受程度不及预期 (41)2、产业链标的公司接单能力不及预期 (41)3、AI技术发展较慢，不及预期 (41)4、AI技术家庭环境落地情况不及预期 (41)互联网巨头齐上阵，苹果新品发布有望成为市场催化剂。
2014年互联网巨头亚马逊上线Echo 智能音箱，重新对这一单品进行了定义。
到目前，Echo 的累计销量已经超过1000万台。
在亚马逊验证后，谷歌、京东、微软、腾讯、百度等国内外巨头纷纷跟进推出了自己的智能音箱设备跟进。
一年一度的苹果WWDC 发布会智能音箱成为其压轴产品，市场对智能音箱产业链的关注有望持续升温。
贯彻苹果音乐基因，HomePad找准切入点。
各大厂商对于智能音箱产品的期待远不止于产品本身。
2017年智能音响产业链分析报告
(此文档为word格式，可任意修改编辑！）正文目录1. 无线音响兴起，Echo引起战局 (5)1.1. 音响市场能够支撑千万量级的明星产品出现 (5)1.2. 无线强化需求，Echo点燃市场 (7)2. 巨头不同战略，音乐本质被忽视 (14)2.1. 各家智能音响的侧重不同 (14)2.2. 硬件拆解看成本，音质将是提升品质关键 (15)3. 人工智能带来声学大空间 (24)3.1. 智能音响All in One，智能家居入口价值 (24)3.2. 语音识别到人工智能，声学新空间 (26)4. HomePod苹果宣战，回归音乐的本质 (35)5. 相关建议 (43)图目录图1：全球电子音响市场规模产值（亿元） (5)图2：中国电子音响市场规模产值（亿元） (6)图3：中国家用音响销量（百万台） (6)图4：中国组合音响销量（百万台） (7)图5：无线音响从14年开始快速成长 (8)图6：家庭声学市场有望达到224亿美元 (8)图7：无线音响16年出货量超过6000万 (9)图8：语音控制为主要操控方式的智能音响市场保有量 (9)图9：女性消费者购买占比提升 (10)图10：年长者购买占比高 (10)图11：主流消费群体逐渐成为Echo购买主力 (11)图12：网购促销刺激新品销售 (11)图13：Amazon Alexa应用分类 (12)图14：Alexa应用数量增加 (12)图15：多家厂商推出智能语音音响 (13)图16：Amazon Echo市场接受度高达70.6% (13)图17：各个智能音响比较 (14)图18：Amazon Echo拆解 (16)图19：LED/microphone board (16)图20：动力和扬声器驱动板、高低音扬声器 (17)图21：主机板 (17)图22：Echo芯片成本约62美元（以不到1万片零售价计算） (18)图23：Google Home拆解 (19)图24：Google Home中的芯片 (19)图25：京东叮咚拆解 (20)图26：京东叮咚主要芯片 (20)图27：Google（绿色）和Amazon（蓝色）的声音频率曲线 (22)图28：联想智能音响哈曼高级版贵500元 (22)图29：HiVi DiVa的频谱曲线 (23)图30：高低中三分频扬声器的作用 (23)图31：全球智慧家居渗透率情况 (25)图32：全球智慧家居市场 (25)图33：All in One音响产品雏形 (26)图34：智能音响类产品工作流模式 (26)图35：语音识别准确率持续提升 (27)图36：百度、谷歌等平台语音识别率已达到95% (27)图37：三成用户基于技术发展原因选择语音交互 (28)图38：Google语音搜索增长极快 (28)图39：百度语音使用高速增长 (29)图40：智能语音产业链已成熟 (30)图41：谷歌助手能够理解上下文语意 (30)图42：百度Deep Speed技术使其语音识别占据优势 (31)图43：Google的神经网络听觉模型 (32)图44：智能回复的两步模型 (33)图45：谷歌翻译、有道翻译、百度翻译实例对比 (33)图46：神经机器翻译系统工作示意 (34)图47：微软Invoke内置语音助理Cortana (34)图48：思科Spark Board智能白板 (35)图49：苹果的历次并购情况 (36)图50：Spotify收入占音乐总收入提高到20% (36)图51：订阅和流媒体音乐正改变音乐产业格局 (37)图52：数字音乐市场规模已超过音乐（2016年） (37)图53：流媒体在行业内增速最快 (38)图54：各品牌无线耳机销售数量份额（美国） (39)图55：各品牌无线耳机营收份额（美国） (39)图56：全球无线耳机网上营收份额情况 (40)图57：HomePod结构 (41)图58：HomePod带有触摸屏多操控方式 (41)图59：HomePod参数 (42)图60：HomePod 200万音乐家4000万首歌 (42)图61：Apple Music增加社交分享功能，2700万用户群 (43)图62：iOS 11 的AirPlay2能够支持多音频播放系统 (43)表目录表1：市面上智能音响对比 (15)表2：Amazon Echo成本估算 (18)表3：Google Home和京东叮咚主要元器件 (18)表4：最重要的声学的不同 (21)表5：Tymphany产品线 (21)表6：品牌蓝牙音响价位 (24)表7：巨头们纷纷布局语音技术 (29)表8：语音识别已达新高度 (31)表9：智能回复的“编码-解码”过程 (32)表10：神经机器翻译系统工作过程 (33)表11：Sonos的四家供应商 (44)1. 无线音响兴起，Echo引起战局1.1. 音响市场能够支撑千万量级的明星产品出现市场普遍认为音响已经退出了我们的视野，但事实是这依然是一个接近5000亿的市场，同时中国的产值占比近60%，具有重要产业地位。
智能音箱调研报告
智能音箱调研报告调研背景：随着人工智能技术的快速发展，智能音箱作为“智能家居”的代表产品，已在市场上获得了广泛的关注与应用。
智能音箱的出现极大地改变了人们的生活方式，为用户提供了更加智能、便捷的语音交互体验。
本报告针对智能音箱市场进行调研分析，旨在了解用户对智能音箱的使用情况、需求与偏好，为智能音箱产品的研发和市场推广提供参考依据。
调研方法：本次调研采用了问卷调查的方式，共收集了500份有效样本。
问卷内容包括用户对智能音箱的了解程度、购买渠道、使用场景、功能需求、价格感知等多个方面的问题。
调研结果与分析：1. 智能音箱的使用情况：72%的受访者表示拥有智能音箱，其中45%的用户每天都会使用智能音箱进行语音交互，28%的用户每周使用2-3次。
2. 用户对智能音箱的了解程度：62%的受访者表示对智能音箱有一定的了解，其中38%的用户认为智能音箱可以提供丰富的功能与服务。
3. 智能音箱的购买渠道：32%的受访者通过电商平台购买智能音箱，26%的用户则通过线下实体店购买。
4. 智能音箱的使用场景：受访者主要将智能音箱放置在客厅(62%)和卧室(29%)中使用，用途主要包括听音乐(58%)，查天气(51%)，控制智能家居设备(47%)等。
5. 用户对智能音箱功能的需求：46%的用户希望智能音箱能够提供更加丰富的音乐播放功能，35%的用户希望能够实现智能家居的全面控制。
6. 用户对智能音箱价格的感知：64%的用户认为智能音箱的价格在1000元以下比较合理，21%的用户则认为价格在1000-2000元之间较为合适。
结论与建议：根据以上调研结果分析，可以得出以下结论：智能音箱市场具有较高的渗透率，用户对智能音箱的了解程度较高，音乐播放和智能家居控制是用户的主要需求。
然而，用户对价格的感知较为敏感，智能音箱的价格仍然是用户购买的关键因素之一。
因此，针对智能音箱市场，建议推出功能更为全面、丰富的音乐播放模式，以及与智能家居设备更好地兼容的产品。
消费者行为研究报告中英文外文翻译文献
消费者行为研究报告中英文外文翻译文献本文档提供了一些关于消费者行为研究领域的中英文外文翻译文献，旨在帮助读者对该领域进行深入了解。
1. 文献标题英文标题： Consumer Behavior in Online Shopping: A Literature Review and Classification Consumer Behavior in Online Shopping: A Literature Review and Classification中文标题：网上购物中的消费者行为：文献综述和分类网上购物中的消费者行为：文献综述和分类2. 文献概要该文献对网上购物中的消费者行为进行了综述和分类。
通过系统地研究和分析大量相关研究，文献作者对消费者的在线购物行为、决策过程、购物动机等方面进行了深入研究。
3. 文献标题英文标题： The Impact of Social Media on Consumer Buying Behavior The Impact of Social Media on Consumer Buying Behavior 中文标题：社交媒体对消费者购买行为的影响社交媒体对消费者购买行为的影响4. 文献概要这篇文献研究了社交媒体对消费者购买行为的影响。
通过调查和分析社交媒体在消费者购买决策过程中的作用，研究者探讨了社交媒体推广、影响因素和消费者行为之间的关系。
5. 文献标题英文标题： Factors Influencing Consumer Buying Decision in the Automobile Industry: A Review Factors Influencing Consumer Buying Decision in the Automobile Industry: A Review中文标题：汽车行业中影响消费者购买决策的因素：一项综述汽车行业中影响消费者购买决策的因素：一项综述6. 文献概要此文献回顾了汽车行业中影响消费者购买决策的因素。
voicebot.ai-智能语音消费者采购报告(英文)
SMART SPEAKERCONSUMER ADOPTIONREPORTG I V I N G V O I C E T O A R E V O L U T I O NMARCH 20181. INTRODUCTION // 32. METHODOLOGY // 43. SMART SPEAKER OWNERSHIP // 64. SMART SPEAKER USE CASES // 165. VOICE COMMERCE // 196. VOICE APP DISCOVERY // 237. NON-OWNERS SPEAK OUT // 268. CONCLUSION // 28Table of ContentsAbout VoicebotVoicebot produces the leading online publication, newsletter and podcast focused on the voice and AI industries. Thousands of entrepreneurs, developers, investors, analysts and other industry leaders look to Voicebot each week for the latest news, data, analysis and insights defining the trajectory of the next great computing platform. At Voicebot, we give voice to a revolution.SponsorsG I V I N G V O I C E T O A R E V O L U T I O NSmart speakers were the number one gift during the 2017 holiday season. Sixteen percent of our survey participants reported either giving a smart speaker as a gift or receiving one as a present. However, product momentum started much earlier.Amazon is the largest ecommerce retailer in the U.S. and its Amazon Echo smart speaker was the number one selling product on its online store in both 2016 and 2017. CEO Jeff Bezos claimed before the 2017 holiday shopping season that the company had already sold tens of millions of Alexa-enabled products. Google revealed in January that more than one Google Home products were sold every second between October and December 2017. That is at least 7.6 million units for a single vendor that commanded no more than one third of the market in 2017.What is clear is that smart speakers are popular and unit sales are consistently exceeding analyst projections. In addition, the devices are introducing consumers to voice interaction in the home and carrying that expectation over to smartphones and a variety of use cases, including shopping. Welcome to the new voice-first world.18.8% of American Adults Have Access to Smart Speakers TodayThe Voicebot Smart SpeakerConsumer Adoption Report found that 18.8% of U.S. adults have access to smart speakers today. That is up from less than 1% of the population justtwo years ago.Analysts at Activate have a chart that shows consumer adoption of smart speakers as faster than smartphones. That all depends on what you classify as a smartphone, but there is clear evidence thatthe smart speaker adoption rate has exceeded every analyst forecast. So far in this market, forecasts only get revised upwards. Mary Meeker of KPCB saw this earlier than most:“In the computing industry, inflection points are typically only obvious with hindsight. So ask the question – iPhone sales may have peaked in 2015 per most analyst estimates that are out there while Amazon Echo sales are just beginning to take off. Food for thought.”Since Meeker’s presentation in 2016, total smart speaker sales have grown about fifteen fold. That was less than two years ago. The brains behind smart speakers have also refused to be contained within audio devices. You can now find voice assistant access in televisions, household appliances, lamps, smoke The Voicebot Smart Speaker Consumer Adoption Report found that 18.8% of U.S. adults have access to smart speakers today. That is up from less than 1% of the population just two years ago.It’s clear that smart speakers and the voice assistants that power them now matter. Smart speakers have undeniable consumer reach and Voicebot set out with PullString and RAIN Agency to find out how they are being used today and by whom. There are five categories of findings in the attached report.• Smart Speaker Ownership• Use Cases• Voice Commerce• Voice App Discovery• What Non-owners Have to SayMethodologyThe survey was conducted online in January 2018 and was completed by 1,057 U.S. adults age 18 or older. Because we only reached online adults which represent 88.5% of the population, the overall device ownership numbers are adjusted downward to provide an aggregate ownership level. Other findings are relative to smart speaker owners and do not require adjustment. Rapid Adoption That Consistently Exceeds ForecastsWe hope you find the data informative and encourageyou to read Voicebot.ai throughout the year to trackupdates to market adoption figures and stay informedabout other studies tracking the trajectory of voiceSmart Speaker OwnershipNearly 1 in 5 U.S. Adults Have Access to a Smart SpeakerMen make up nearly 58% of all users today57.8%Male42.2%FemaleSmart speaker adoption has exceeded all analyst expectation and has moved from just about 1% reach among U.S. adults to nearly 20% in just two years. This growth means that smart speakers and the voice assistants that power them have rapidly become18.8% of U.S. Adults Use Smart Speakers an important channel for marketers and media organizations to reach consumers. The market reach today is not uniform. It is expanding quickly, but smart speakers users are more likely to be male by a ratio of 58% to 42%.Gender Breakdown of U.S. Smart Speaker Users252MILLIONTotal US Adult PopulationSmart Speaker Owners47.3MILLIONThe 18.8% consumer reach figure translates into 47.3 million U.S. adults with access to a smart speaker. This will typically mean they live in a home where they have access to one or more smart speakers although they may not be the primary owner. This is one way that smart speakers differ from mobile. Most mobile devices have a single user, whereas smart speakers are communal devices used by entire households. How does the march to nearly 50 million smart speaker consumers in 3 years compare to growth rates of other communications channels? T elevision took 13 years, the internet four years and Facebook just two years. Smart speakers are devices but are growing almost as quickly as social media apps. That is what has surprised so many analysts.Total Smart Speaker Users Have Risen to 47.3 MillionUS Smart Speaker Total Audience ReachConsumers Own an Average of 1.8 Smart SpeakersRatio of Devices Per HouseholdHowever, nearly two-thirds own only a single device65.7%19.3%8%7%+Another factor of smart speaker adoption that has surprised analysts is how many devices some consumers will purchase. There is an average of 1.8 devices per household, but it is really a bifurcated adoption model. About two-thirds of households own a single device and 85% have no more than two devices. Then there are the 15% of households that have three or more. Over 2% of households claim to have 5-10 devices and 1.7% have more than 10 devices in use.The implication for device manufacturers is that the market is nowhere near saturation. Eighty-percent of the population are still prospects for their first smart speaker and 85% of current smart speaker owners are prospects for additional devices for their home. So, the average is 1.8 devices, but the median ownership is still just one device. There is widespread speculation that smart speaker sales will peak in just a couple of years due to saturation. It appears the market has much more growth ahead of it.Living Room and Kitchen Are Most Popular LocationsBedrooms come in third place and everywhere else is uncommonThe living room has become the most common location choice at 46% for smart speaker owners. However, that is trailed closely by the 41% that choose the kitchen. These are the primary communal gathering spots in the household which expose more people to the devices.Bedrooms have become the next most popular spot at 37% and that number has climbed over the past year. No other location comes close to the big three locations with home office at 11% and everywhere else in single digits. T railing far behind is the workplace. Low penetration in offices is a bigopportunity for additional smart speaker sales.Bedroom36.8%Living Room45.9%Primary Household Location for Smart SpeakersSMART SPEAKER CONSUMER ADOPTION REPORT SMART SPEAKER OWNERSHIP。
智能音响调研分析报告
智能音响调研分析报告智能音箱是一种集合了音频播放、语音助手、智能控制等功能于一体的智能家居设备。
随着人工智能技术的不断发展，智能音箱逐渐受到了消费者的关注和青睐。
本次调研旨在分析智能音箱市场的竞争态势、消费需求以及发展趋势。
一、市场竞争态势智能音箱市场竞争非常激烈，主要有国内外知名品牌参与其中，如亚马逊的Echo系列、苹果的HomePod、百度的小度音箱等。
调研结果显示，目前亚马逊Echo系列在全球市场占据领先地位，其语音助手功能的智能化程度较高，销量也相对较好。
国内市场则以百度的小度音箱为主导，其在中文语音识别方面具有明显优势。
二、消费需求调研针对智能音箱的消费需求，调研结果显示，消费者更加注重音质、语音识别准确度、智能控制能力等方面的性能。
高音质和语音助手的体验质量是购买决策的重要因素。
此外，用户也越来越关心隐私保护问题，对于音箱是否会长时间监听、数据是否被滥用等问题较为敏感。
因此，智能音箱企业需要在提升性能的同时，加强用户隐私的保护，以获得用户的信任和支持。
三、发展趋势智能音箱市场发展趋势表现为以下几个方面：1. 多模块化特性：未来智能音箱将融合更多多模块化的功能，如视频播放、摄像头监控等，以满足消费者多样化的需求。
2. 个性化服务：智能音箱将根据用户偏好提供个性化的服务体验，如根据用户的音乐喜好推荐音乐，定制化的智能控制、购物、外卖等服务。
3. 智能家居中心：智能音箱将以中心控制器的形式，与其他智能家居设备联动，实现智能家居的统一管理和控制。
4. AI技术应用：未来智能音箱将进一步融合人工智能技术，提供更为丰富和智能化的语音交互体验，例如更加自然的语音交互、智能音箱的情感识别等。
总结：智能音箱市场竞争激烈，消费者更注重音质和语音助手的体验质量，也关注隐私保护问题。
未来智能音箱发展趋势是多模块化特性、个性化服务、智能家居中心和AI技术的应用。
智能音箱企业需要在不断提升产品性能的同时，注重用户隐私的保护，并结合市场需求和发展趋势，不断创新和改进产品，以满足消费者的需求。
2017年智能音箱市场研究报告
2017年智能音箱市场研究报告2017年7月目录前言 (1)一、硬件智能化升级，从“说”开始 (2)1.1人工智能已成趋势，语音成为重要入口 (3)1.2交互式体验升级，场景应用进一步延伸 (6)二、市场逐步火热，巨头抢滩布局 (19)2.1亚马逊E CHO，智能音箱先行者 (21)2.2G OOGLE H OME，依托强大的算法优势 (24)2.3苹果H OME P OD，后劲十足 (28)2.4天猫精灵X1，会购物的智能音箱 (30)三、智能音箱行业企业简析 (33)3.1科大讯飞 (34)3.2全志科技 (34)3.3北京君正 (35)3.4歌尔股份 (35)3.6奋达科技 (35)3.7国光电器 (36)图表目录图表1：语音是人工智能重要入口 (3)图表2：中国智能语音市场AMC模型 (4)图表3：中国人工智能市场规模 (5)图表4：中国语音市场行业规模 (6)图表5：用户听音乐的频次 (7)图表6：用户每天听音乐的总时长 (7)图表7：语音识别进步促进商业化应用 (9)图表8：智能音箱的潜在市场价值空间广阔 (9)图表9：智能音箱产业链结构图 (10)图表10：WiFi音箱与蓝牙音箱对比 (12)图表11：WiFi音箱与蓝牙音箱音乐推送方式对比 (13)图表12：京东叮咚音箱有声读读物丰富 (14)图表13：叮咚音箱中频特点表现出色 (15)图表14：智能音箱更加突出语音交互功能 (16)图表15：智能音箱可作为众多服务入口 (16)图表16：全球智能家居市场规模（美元） (17)图表17：中国智能家居市场规模（美元） (18)图表18：巨头纷纷布局智能音箱产业 (19)图表19：美国智能音箱市场份额（2017E） (20)图表20：2016-2022年语音控制装置出货量 (20)图表21：亚马逊Echo智能音箱 (22)图表22：Amazon Tap 和Echo Dot (23)图表23：亚马逊Echo智能音箱各部分拆解图 (23)图表24：亚马逊Echo智能音箱主要部分成本估算 (24)图表25：Google Home智能音箱 (25)图表26：支持Google Home 的应用 (26)图表27：Google Home智能音箱拆解图 (27)图表28：亚马逊Echo和Google Home对比 (27)图表29：苹果HomePod智能音箱（白色版） (28)图表30：苹果HomePod智能音箱结构图 (29)图表31：阿里发布“天猫精灵X1” (30)图表32：AliGenie合作伙伴众多 (31)图表33：主要科技公司在智能音箱布局情况 (33)图表34：硬件厂商受益智能音箱行业爆发 (34)图表35：推荐公司列表（单位：元、亿元） (36)前言✓人工智能已成趋势，语音成为重要入口：据《科学》杂志（《Science》）预测，截至2045年，全球平均会有50%的劳动岗位将被人工智能技术所替代，而其中在中国这个数字将达77%。
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Conduct online, in-person and telephone research.
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Our Services
QUANTITATIVE QUALITATIVE MIXED MODE
ONLINE MARKET RESEARCH COMMUNITIES
CONCEPT AND COPY TESTING
Smart Speakers: Total Market Consumer Purchase Habits
2017 Report
XX Research
What is it?
XX Voice™ is a market research study conducted by XX Research that looks at ownership and consideration of smart speaker products among American consumers. The study examines the total market as a whole and by key race/ethnic segments.
PRODUCT TESTING
ONLINE & OFFLINE QUALITATIVE
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Research Results
Amazon Alexa is the top smart speaker product among the Total Market.
Roughly 30% of households have any type of smart speaker product.
Research experience specifically in the Hispanic, African American, Asian and Total markets. Experience in hard-to reach demographic sub-groups.
Only full-service market research company that owns & operates an inhouse Hispanic panel. Servicing Fortune 500 clients, ad agencies, nonprofits and other market research companies.
Methodology
Survey Method
› Online via XX Research’s
Omnibus Study
Regional Coverage
› National
Screening Criteria
Field Timing
› August, 2017
Base Sizes
› 18-64 years of age
Smart Speaker Product Ownership
(Per Household)
68%
Any: 32%
21% 14% 4%
Amazon Alexa
Google Home
Other voicecontrolled product
None of these products
Do you or someone in your home own any of the following voice-controlled products? Base: Total (n=1187)
Hi 1187 Total
Non-Hispanic Whites
229
235 231 Males
AfricanAmericans
Females
251 241
AsianAmericans
1,187
Total
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Who We Are
An authority on creating and managing research products that help clients gather insights about rapidly changing consumer segments.
White consumers are the least likely to have Google Home in their household.
ADVERTISING EFFECTIVENESS
ONLINE PANEL BUILDING
ONLINE PANEL
INTERCEPTS
PHONE
WEBSITE USABILITY STUDIES
OMNIBUS SURVEYS
ATTITUDES & USAGE
BRAND TRACKING
info@ 818-843-0220
(Per Household)
C
76%
58%
20%
24% 16%
D
11%
4% 2% None
Amazon Alexa
Google Home
Other voice-controlled product
18-34 (C)
35-64 (D)
Letters indicate statistically significant difference (95% confidence)
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Smart speakers are most popular among younger consumers.
18-34 year-olds are twice as likely to own a Google Home compared to 35-64 year-olds.
Smart Speaker Ownership by Age Group
Do you or someone in your home own any of the following voice-controlled products? Base: 18-34 (n=642), 35-64 (n=545)
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African-Americans and Asians are the most likely to own a smart speaker.