Haier

Haier Group CompanyCompany ProfilePublication Date: 3 Mar 2011AmericasEurope, Middle East & AfricaAsia Pacific245 5th Avenue119 Farringdon RoadLevel 46London4th Floor2 Park StreetEC1R 3DASydney, NSW 2000New Y ork, NY 10016United KingdomUSAAustraliat: +1 212 686 7400t: +44 20 7551 9000t: +61 2 8705 6900f: +1 212 686 2626f: +44 20 7551 9090f: +61 2 8088 7405e: euroinfo@e: apinfo@e: usinfo@ABOUT DATAMONITORDatamonitor is a leading business information company specializing in industry analysis.Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services.The company also advises clients on the impact that new technology and eCommerce will have on their businesses. 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Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas.Our series of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies, 2,500 industries and 50 countries.While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need - including predictions and forecasts.All Rights Reserved.No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc.The facts of this profile are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. Haier Group Company Page 2TABLE OF CONTENTSCompany Overview (4)Key Facts (4)Business Description (5)History (7)Key Employees (9)Key Employee Biographies (10)Major Products and Services (11)Top Competitors (12)Locations and Subsidiaries...............................................................................13Haier Group CompanyPage 3T ABLE OF CONTENTSCOMPANY OVERVIEWHaier Group is a privately-held manufacturer and marketer of home appliance. It operates through 240 subsidiaries and its products are sold in over 100 countries around the globe.The group operates in Asia, Europe, North America, Australia and the Middle East. It is headquartered in Qingdao, China,and employs about 50,000 people.As a privately-held group, Haier Group is not obligated to release its financials.KEY FACTSHaier Group CompanyHead Office 1 Haier RoadHi-T ech ZoneQingdao 266101CHN86 532 8893 9999Phone 86 532 8893 8666Fax Web Address 50,000EmployeesHaier Group CompanyPage 4Company OverviewBUSINESS DESCRIPTIONHaier Group (Haier) is a privately-held manufacturer of home appliances. Haier markets its products in over 100 countries across the world.The group manufactures home appliances in over 15,100 different specifications under 96 categories. Apart from this, Haier specializes in technology research, manufacture industry, trading and financial services.The group operates through six business units: white goods, brown goods (digital and personal product), client solution business, equipment components manufacturing group, retailing, and finance.Haier's white good products include refrigerators, air conditioners, washing machines, water heaters and kitchen appliances. Its brown goods product includes color TV, mobile phone and computers.The group provides client solution business includes central air conditioning systems, integrated kitchens, interior decoration, medical equipment and intelligent home appliances.The equipment components manufacturing group is engaged in the research, design, and production of components for home appliances, electronic, telecommunication, and automobile manufacturing covering more than ten sectors including molding, plastic injection, sheet metal pressing, computer boards, electric motors, color armored plates, modified plastics, powders, and printed packaging. In the retailing business, Haier has its own home appliance sales channels with Haier branded stores, franchises, and village-level chain stores.The group's finance division is engaged in finance and real estate businesses.Haier also offers pharmacy products covering 80 specifications under 60 categories including medical raw materials, tablets, capsules, granules, oral liquid, medicine powder for injection, lyophilized powder for injection and eye drops.The Haier pharmacy products fall into four categories: marine drugs, Chinese medicine, Western medicine and healthcare products, focused on the areas of the heart and cerebral system, digestive system, osteoporosis, diabetes and healthcare, all of which have received Good Manufacturing Practice (GMP) certification in China.The group's subsidiary, Qingdao Haier Qingda Software Company, is engaged in development of embedded systems, information software, and system integration. Its main business is focused on the development of commercial intelligent systems and embedded systems, software outsourcing, system integration and the development of multimedia systems. Haier Group’s LCD TV and plasma TV control panels are all designed by Haier Qingda. In addition, Haier provides services including intelligent home integration, networked digital home solutions, travel, insurance and logistics solutions. The group operates 240 subsidiary companies, 61 trading companies (19 outside of China), eight design centers (five outside of China), 29 manufacturing facilities (24 outside of China) and 16 industrial parks (four outside of China). In addition, the group maintains 58,800 sales outlets in overHaier Group Company Page 5160 countries. Haier has 6,189 patented technology certificates and 589 software intellectual property rights.Haier Group Company Page 6HISTORYHaier Group (Haier) was founded in 1984 in Qingdao.The group was formed with the merger of Qingdao General Refrigerator Factory and Qingdao Air Conditioner General Factory in 1991.The Haier Refrigerator Company was listed on the Shanghai Stock Exchange in 1993. In the same year, Haier Group's refrigerators and other products entered the Middle East market.In 1995, the group launched its first microwave oven and top-loading washing machine. In the same year, Haier Group purchased the Qingdao Red Star Appliance Company.The group started exporting its products to the US, initially in OEM (original equipment manufacturer) form and later with Haier branded products in 1995.Haier Group expanded its overseas presence by establishing a local assembly plant in Southeast Asia in 1997. In the same year, the group produced color television sets and dish washers.In 1999, Haier America Refrigerator Corporation was established in South Carolina, the US. In the same year, Haier Group established its first overseas industrial complex, Haier (America) Industrial Complex in the US. In 2000, Haier-CCT Holdings, a joint venture with the group, and CCT Telecom Holdings was established in Qingdao and Hong Kong.The group started production of mobile phones. In the same year, Haier Group’s second overseas factory was established in Pakistan in 2001. In the same year, Haier acquired a refrigerator company from Meneghetti Equipment of Italy.In 2002, Haier Group products were launched in the Australian and New Zealand markets. In the same year, the group established trading companies in Malaysia and Thailand. Also in the same year, Sanyo-Haier Company, a joint venture between Haier Group and Japan’s Sanyo was established in Japan.The group launched Haier Benfeng brand slim mobile phones in Beijing in 2003. In the following year, the group introduced its home computers to the French market. Haier Group opened Haier Middle East Industrial Complex in Jordan in 2004 and also established Haier Electronics Middle East Company in Dubai.In 2005, the group established a wholly owned subsidiary in Australia. During the year, Haier Electronics Group Company was listed on the Main Board of the Stock Exchange of Hong Kong. The following year, Haier Group's non-detergent powder washing machine was launched in Malaysia. Haier Group and Qingdao Dong Ao Group entered into an agreement and jointly invested in Haier InterContinental Hotel, the first platinum five-star hotel in Qingdao, in 2007. In the same year, the group's refrigerator division entered the French market.Haier Group Company Page 7In 2008, the group set up a production factory in Thailand and later the group's Haier Refrigerators entered the C Channel, retail stores channel, in India. Furthermore, in Europe Haier Group's washing machines also entered M channel, home appliances channel.The group's washing machines entered M Group, the home appliances distribution channel, in the Latin America in 2009. In the same year, by exporting to France for the first time, the Haierlarge-capacity washing machines were launched in the European markets. Also in the smae year, the group entered into an agreement with Gansu Administration of Radio Film & T elevision to provide, supply, install and debug as many as 152,000 sets of set-top boxes in 5 regional cities and 18 counties of Gansu Province.Also in 2009, Haier Group acquired 20% stake in New Zealand's Fisher & Paykel Appliances and also signed a cooperative agreement to share all the resources. Under the agreement, exclusive marketing and distribution rights of Fisher & Paykel Appliances-branded products in China, and Fisher & Paykel Appliances will have exclusive marketing and distribution rights of Haier-branded products in Australia and New Zealand. In the same year, the group obtained an order to supply 70,000 desktops for Middle and Primary School Computer Project in Macedonia.The group signed a lincense with Shaghai World Expo in March 2010 and is among the first batch of exclusive official air-conditioner product providers and is am exclusive official provider of freon-free convertible-frequency air-conditioner for the Expo.In November 2010, Haier's subsidiary, Haier Japan Sales, began voluntarily inspecting three series of its small-sized washing machines which were imported to Japan between 2002 and 2006 by Haier Japan Sales and Sanyo Haier.Haier Group Company Page 8KEY EMPLOYEESBoard Job Title NameExecutive Board Chairman and Chief Executive Officer Zhang RuiminNon Executive Board Vice Chairman Wu KesongSenior ManagementPresident Y ang Mianmian Haier Group CompanyPage 9Key EmployeesKEY EMPLOYEE BIOGRAPHIESZhang RuiminBoard: Executive BoardJob Title: Chairman and Chief Executive OfficerSince: 2000Age: 62Mr. Ruimin has been the Chairman and Chief Executive Officer at Haier Group since 2000. He also serves in the capacity of senior economist. Mr. Ruimin was appointed Director at the Qingdao Refrigerator Factory in 1984, a small, ailing collectively-owned factory in the Shandong province of China. He holds an MBA degree from China Science and Technology University.Haier Group CompanyPage 10Key Employee BiographiesMAJOR PRODUCTS AND SERVICESHaier is a China-based company that manufactures household appliances.The group's key products, services and brands include the following:Products:General home appliancesHome appliances for kitchen and bathroomAudio and video productsCommercial air conditionersCommunication and IT (information technology) productsPharmacy productsSoftwareReal EstateServices:Intelligent home integrationNetworked digital home solutionsT ravelInsuranceLogisticsBrands:HaierHaier Group CompanyPage 11Major Products and ServicesTOP COMPETITORSThe following companies are the major competitors of Haier Group Company Guangdong Elecpro Electric Appliance Holding Co., Ltd.Elec-Tech International Co., Ltd.Hisense Kelon Electrical Holdings Co. Ltd.Ningbo Fuda Company LimitedAB ElectroluxGE Consumer ProductsWhirlpool CorporationElectrolux Home Appliances China Co., Ltd.Haier Group CompanyPage 12T op CompetitorsLOCATIONS AND SUBSIDIARIES Head OfficeHaier Group Company1 Haier RoadHi-Tech ZoneQingdao 266101CHNP:86 532 8893 9999F:86 532 8893 8666 Other Locations and Subsidiaries Haier Europe T rading s.r.l Haier AustraliaVia De Cristoforis 12Unit 621100 Varese 108-120 Silverwater RoadITA SilverwaterNew South Wales 2128AUSHaier Pakistan Ltd.Haier Europe Branch UK8th Floor First floor The MillMega T ower Abbey Business Park Lower EashingMain Boulevard Gulberg II GodalmingLahore Surrey GU7 2QJPAK GBRHaier America Haier Middle East Trading Co.Street 36Amman 11953ManhattanJOR New Y ork CityNew Y orkUSAHaier Group CompanyPage 13Locations and Subsidiaries。