商务英语-商务谈判实例(四)
商务谈判案例英语
商务谈判案例英语商务谈判是现代商务社会中具有至关重要地位的交流方式，也是企业开展商务活动的重要环节。
谈判有其独特的文化和流程，其中语言是一个重要的组成部分。
英语作为国际交流的重要工具之一，在国际贸易中具有举足轻重的地位，是商务谈判的基础。
下面就以一个商务谈判的案例，来充分深入地讨论如何正确运用英语进行商务谈判。
场景：中方A公司与国外B公司就购买机器人谈判。
第一步：谈判提出：A公司： We’d like to purchase some robots from you.B公司： What kind of robots do you need?第二步：谈判详情：A公司：We need two types of robots. One is for manufacturing and the other is for packing.B公司：What’s the quantity of each type?第三步：谈判价格：A公司：We will need five of the manufacturing robots and ten of the packing robots.B公司：What’s your budget?第四步：谈判结果：A公司：We can afford up to $25,000 for the fifteen robots. B公司：OK, we can accept that. When do you need the robots?以上便是一次商务谈判的典型案例，从中可以清楚地看出在进行商务谈判时，正确运用英语是一件非常重要的事情。
首先，要做到语言流畅。
在商务谈判中，英语要以口语形式表达，而不是书面文章形式。
对于以上案例，要表达准确和流畅，就要注意使用专业词汇、习惯的句式以及精确的动词。
如在表达“purchase”时，尽量不要犯谬误地说“buy”;在表达一个概念或专业词汇时，一定要用一句完整的句子。
Negotiation 商务谈判——商务英语Business English
Typical structure of negotiation
Suggestion Agreement
Counter suggestion
Confirmation
We negotiate in most areas of our life. Here are some examples.
Negotiation is the process of coming to terms and getting the best deal possible for your company, your department or yourself.
Negotiatioቤተ መጻሕፍቲ ባይዱs involve a conflict of interest. For example, Sellers prefer a high price to a low one and buyers a low one to a high one.
beginnings of a partnership / learn about supply systems / price variations and supply costs.)
a) Welcome the other side. Well, welcome to…It’s very good that you could come to see us here.
g) Say what your side wants from the meeting. (Establish beginnings of a partnership / learn about supply systems / price variations and supply costs.) We’d like to establish the beginning of a partnership… It would be particularly interesting for us to learn about your supply systems.
商务英语谈判对话范文写作
商务英语谈判对话范文写作在与客户进行商务谈判时，我们的英语措辞需要尤其注意。
下面是店铺给大家整理的商务英语谈判对话，供大家参阅!商务英语谈判对话：价格商讨Dan Smith是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。
就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗犷的外表，藏有狡兔的心思——他肯定是沙场老将，自己绝不可掉以轻心。
双方第一回过招如下：D: I'd like to get the ball rolling (开始) by talking about prices.R: Shoot. (洗耳恭听) I'd be happy to answer any questions you may have.D: Your products are very good. But I'm a little worried about the prices you're asking.R: You think we about be asking for more? (laughs)D: (chuckles莞尔) That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.R: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future business - volume sales (大笔交易) - that will slash your costs (大量减低成本) for making the Exec-U-ciser, right?R: Yes, but it's hard to see how you can place such large orders. How could you turn over (销磬) so many? (pause) We'd need a guarantee of future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?R: If you can guarantee that on paper, I think we can discussthis further.Robert回公司呈报Dan的提案后，老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度，尽量探出对方的底线。
商务英语谈判模板范文
商务英语谈判模板范文English:In a business negotiation, it's crucial to establish rapport and build trust with the other party from the outset. Begin by conducting thorough research on their company, industry trends, and potential pain points they might be experiencing. During the negotiation, actively listen to their concerns and perspectives, demonstrating empathy and understanding. Clearly articulate your own interests and objectives while seeking common ground for mutually beneficial outcomes. Utilize effective communication techniques such as summarizing key points, asking clarifying questions, and reframing issues to foster a constructive dialogue. Be prepared to make concessions but also stand firm on non-negotiables, ensuring that the final agreement aligns with your goals and values. Throughout the process, maintain professionalism, integrity, and respect for the other party, as cultivating a positive relationship can lead to future opportunities for collaboration and success.中文翻译：在商务谈判中，从一开始建立融洽的关系并建立信任是至关重要的。
商务谈判情景英语对话_谈判技巧_
商务谈判情景英语对话掌握一些必备的商务英语口语对话，会对我们的在商务谈判上有很大的帮助。
下面小编整理了商务谈判情景英语对话，供你阅读参考。
商务谈判情景英语对话：产品谈判对话A: I'm sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.B: well, if you take quality into consideration, you won't think our price is too highA: Let’s meet each other half way.- 很遗憾你们报的价格太高，如果按这种价格买进，我方实在难以推销。
- 如果你考虑一下质量，你就不会觉得我们的价格太高了。
- 那咱们就各让一步吧。
A: I'm sorry to say that your price has soared. It's almost 20% higher than last year's.B: That's because the price of raw materials has gone up.A: I see. Thank you.- 很遗憾，贵方的价格猛长，比去年几乎高出20%。
- 那是因为原材料的价格上涨了。
- 我知道了，多谢。
A: How many do you intend to order?B: I want to order 900 dozen.A: The most we can offer you at present is 600 dozen.- 这种产品你们想订多少?- 我们想订900打。
- 目前我们至多只能提供600打。
商务谈判的实例（精选16篇）
商务谈判的实例（精选16篇）商务谈判的实例篇1日本一家著名的汽车公司在美国刚刚“登陆”时，急需找一家美国代理商来为其销售产品，以弥补他们不了解美国市场的缺陷。
当日本汽车公司准备与美国的一家公司就此问题进行谈判时，日本公司的谈判代表路上塞车迟到了。
美国公司的代表抓住这件事紧紧不放，想要以此为手段获取更多的优惠条件。
日本公司的代表发现无路可退，于是站起来说：“我们十分抱歉耽误了你的时间，但是这绝非我们的本意，我们对美国的交通状况了解不足，所以导致了这个不愉快的结果，我希望我们不要再为这个无所谓的问题耽误宝贵的时间了，如果因为这件事怀疑到我们合作的诚意，那么，我们只好结束这次谈判。
我认为，我们所提出的优惠代理条件是不会在美国找不到合作伙伴的。
”日本代表的一席话说得美国代理商哑口无言，美国人也不想失去这次赚钱的机会，于是谈判顺利地进行下去。
案例分析：进攻式开局策略是指通过语言或行为来表达己方强硬的姿态，从而获得对方必要的尊重，并借以制造心理优势，使得谈判顺利地进行下去。
采用进攻式开局策略一定要谨慎，因为，在谈判开局阶段就设法显示自己的实力，使谈判开局就处于剑拔弩张的气氛中，对谈判进一步发展极为不利。
进攻式开局策略通常只在这种情况下使用：发现谈判对手在刻意制造低调气氛，这种气氛对己方的讨价还价十分不利，如果不把这种气氛扭转过来，将损害己方的切身利益。
本案例中，日本谈判代表采取进攻式的开局策略，阻止了美方谋求营造低调气氛的企图。
进攻式开局策略可以扭转不利于己方的低调气氛，使之走向自然气氛或高调气氛。
但是，进攻式开局策略也可能使谈判一开始就陷入僵局。
商务谈判的实例篇2当我与同学产生误会后，回到家里时，心内深知，其实只要能静下心来，好好谈一谈，就完全可以避免这种不愉快。
沟通是一柄剑，它能够斩断人与人之间误会与矛盾的荆棘。
而你要明白，这柄剑上不应该有锈迹，剑的款式也应该适合你去挥舞。
我与父母成长在不同的时代背景之下，思想观念存在着一定的差异，于是，形成了代沟，其实我知道，所谓代沟，不过是现代人之间的沟通出现了一些问题，只要我们心平气和的坐下来说话，相信一定能够将问题解决。
商务谈判价格对话
商务谈判价格对话商务英语的语言形式、词汇、以及内容等方面与专业知识密切相关，它承载着商务理论和商务实践等方面的信息。
下面店铺整理了商务谈判价格对话，供你阅读参考。
商务谈判价格对话：价格谈判对胡center]Business Negotiation[/center]A: The seller Miss Lin representing Huaxin Trading Co.,Ltd.B: The buyer Mr. Cai representing James Brown&.Sons Co.,Ltd.A: Good morning, Mr. Cai. Glad to meet you.B: Good morning, Miss Lin. It’s very nice to see you in person.Let me introduce my colleagues to you. This is my manager, Mr. Jia.A: How do you do? Mr.Jia.B: How do you do? Miss Lin. Nice to meet you.B: ....And this is Mr. Wang. He is in charge of sales department. This is Miss Huang. She is in charge of business with clents.A: Nice to meet you, Miss Huang, Mr. Wang.B: Nice to meet you, Miss Lin.A: How are things going?B: Everything is nice.A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long.B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues?A: We’ve specially made out a price-list which cover those items most popular on your market. Here you are.B: Oh, it’s very considerate of you. If you’ll excuse me, I ’ll go over your price-list right now.A: Take your time, Mr. Cai.B: Oh, Mr, Wang. After going over your price-list and catalogues, we are interested in Art No. HX1115 and HX 1128, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices.A: I’m sorry to hear that. You must know that the cost of production has risen a great deal in recent years while our prices of Chinaware basically remain unchanged. T o be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced.B: I’m afraid I can’t agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. I’ve received from your competitors in other countries. So, your price is not competitive in this market.A: Mr. Cai. As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too.B: I agree with what you say, but the price difference should not be so big. If you want to get the order, you’ll have to lower the price. That’s reasonable, isn’t it?A: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent.B: If you are prepared to cut down your price by 8%, we might come to terms.A: 8%? I’m afraid you are asking too much. Actually, we have never gave such lower price. For friendship’s sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford.B: You certainly have a way of talking me into it. But I wonder if when we place a larger order, you’ll farther reduce your prices.I want to order one container of HX1115 and 438 sets of HX1128.A: Mr. Cai, I can assure you that our price is most favourable. We are sorry to say that we can bring our price down a still lower level.B: Ok, I accept. No w let’s talk about the terms of payment. Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.A: Payment by L/C is our usual practice of doing business with all customers for such commodities. I’m sorry we can’t accept D/P terms.B: As for regular orders in future, couldn’t you agree to D/P?A: Sure. After several smooth transactions, we can try D/P terms.B: Well, as for shiopment, the soon the better.A: Yes, shipment is to be made in April, not allowing partial shipment.B: Ok, I see. How about packing the goods?A: We’ll pack HX115 in carton of one set each, HX1128 in cases of one set each, two cases to a carton.B: I suggest the goods packed in cardboard boxes, it’s more attractive than cartons. Do you think so?A: Well, I hope the packing will be attractive,too.B: For transaction concluded on CIF basis, insurance is to be covered by the sellers for 110% of invoice value against WPA.Clash&.Breakage and War Risk.A: This term less these goods should damage in transit. I agree with it.B: I’m gald we have brought this transaction to a successful conclusion and hope this will be the beginning of other business in the future. Let’s confirm these items we concluded at the moment.A: Yes, we concluded as follows: 532 sets of HX1115 at the price of USD 23.50 per set to be packed in cardboard boxes of one set each and to be shipped CIF5 Toronto. 438 sets of HX1128 at the price of USD 14.50 per set to be packed in case of one set each, two cases to a cardboard box and to be shipped CIF5 Toronto.B: All right. By the way, when can I expect to sign the S/C?A: Mr. Cai, would it be convenient for you to come again tomorrow morning. I’ll get the S/C ready tomorrow for your signature.B: That’s fine. See you tomorrow. Goodbye. Miss Lin.A: See you and thanks for coming, Mr. Cai.商务谈判价格对话：报价对话(1)A: We can offer you this in different levels of quality.B: Is there much of a difference in price ?A: Yes ,the economy model is about 30% less.B: We’ll take that one .A:这产品我们有三种不同等级的品质。
商务英语谈判会话实例
商务英语谈判会话实例商务英语谈判会话实例：情景对话Robert在前面的谈判最后提出签约十年的要求，Kevin会不会答应呢?如果答案是否决的话，Robert又有何打算?他一心为公司的利益打算，极力争取技术转移地协定，而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解：K:We can't sign any commitment for ten years.But if your production quality is good after the first year,we could extend the contract and increase our yearly purchase.R:That sounds reasonable.But could you shed some light on(透露)the size of your orders?K:If we are happy with your quality,we might increase our purchase to100,000a year,for a two-year period.R:Excuse me,Mr.Hughes,but it seems to me we're giving up too much in this case.We'd be giving up the five-year guarantee for increased yearly sales.K:Mr.Liu,you've got to give up something to get something.R:If you're asking us to take such a large gamble(冒险)for just two year's sales,I'm sorry,but you're not in our ballpark(接受的范围).K:What would it take to keep Pacer interested?R:A three-year guarantee,not two.And a qualilty inspection(质量检查)tour after one year is fine,but we'd like some of our personnel on the team.K:Acceptable.Anything else?R:We'd be making huge capital outlay(资本支出)for the production process,so we'd like to set up a technology transfer agreement,to help us get off the ground(取得初步进步).商务英语谈判会话实例：实例对话Robert在前面的谈判最后提出签约十年的要求，Kevin会不会答应呢?如果答案是否决的话，Robert又有何打算?他一心为公司的利益打算，极力争取技术转移地协定，而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解：K:We can't sign any commitment for ten years.But if your production quality is good after the first year,we could extend the contract and increase our yearly purchase.R:That sounds reasonable.But could you shed some light on(透露)the size of your orders?K:If we are happy with your quality,we might increase our purchase to100,000a year,for a two-year period.R:Excuse me,Mr.Hughes,but it seems to me we're giving up too much in this case.We'd be giving up the five-year guarantee for increased yearly sales.K:Mr.Liu,you've got to give up something to get something.R:If you're asking us to take such a large gamble(冒险)for just two year's sales,I'm sorry,but you're not in our ballpark(接受的范围).K:What would it take to keep Pacer interested?R:A three-year guarantee,not two.And a qualilty inspection(质量检查)tour after one year is fine,but we'd like some of our personnel on the team.K:Acceptable.Anything else?R:We'd be making huge capital outlay(资本支出)for the production process,so we'd like to set up a technology transfer agreement,to help us get off the ground(取得初步进步).。
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商务谈判实例(四)
今天Robert的办公室出现了一个生面孔――Kevin Hughes，此人代表美国一家运动产品公司，专程来台湾寻找加工。
接洽的加工产品市运动型“磁质石膏护垫”，受伤的运动员包上这种产品上场比赛，即可保护受伤部位，且不妨碍活动。
现在，我们就来看看两人的会议现况：
R:We found your proposal quite interesting,Mr.Hughes.We'd like to weigh the pros and cons（衡量得失）with you.
K:Mr.Robert Liu,we've looked all over Asia for a manufacturer;your company is one of the most suitable.
R:If we can settle a number of basic questions,I'm confident in saying that we are the most suitable for your needs.
K:I hope so.And what might be the basic questions you have?
R:First,do you intend to take a position in（投资于……）our company?
K:No,we don't,Mr.Liu.This is just OEM.
R:I see.Then,the most important thing is the size of your orders.We'll have to invest a great deal of money in the new production process.
K:If you can guarantee continuing quality,we can sign a commitment for75,000pieces a year,for five years.
R:At U.S.$1000a piece,we'll make an average return of just4%.That's too great a financial burden for us.
K:I'll check the number later,but what do you propose?
R:Here's how you can demonstrate commitment to this deal.Make it ten years,increase the unit price,and provide technology transfer.。