Establishment of Business Relations
商务英语写作-请求建立业务关系RequestfortheEstablishmentofBusinessRelations
商务英语写作请求建立业务关系RequestfortheEstablishmentofBusinessRelations样信 1Dear Messrs Ribera Y Cia,With reference to your letter of Sep.21, 2004, we are glad to learn that you wish to enter into 1 trade relations with our corporation in the line of canned goods.In compliance with 2 your request, we are sending you by air a catalogue 3 together with a wide range of 4 pamphlets 5 for your reference.If any of the items listed in the catalogue meets your interest, please let us have your specific enquiry, and our quotation will be forwarded without delay.In the meantime, you are requested to furnish us with the name of your bank prior to 6 the conclusion of the first transaction between us.Sincerely yourst【参考译文】敬启者：关于你方 2004 年 9 月 21 日来信，我们很高兴知道贵公司想在罐头食品业务方面同我们建立业务关系。
按照你方要求，我们通过航空邮寄目录一本，并附一套小册子，供你参考。
如果目录中所列的任何一种商品符合贵方要求，请具体询价，我方将立即寄上报价单。
外贸函电-建立业务关系
外贸函电-建立业务关系第一节P a t t e r n o f w r i t i n g L e t t e r s o f E s t a b l i s h i n g B u s i n e s s R e l a t i o n s建立业务关系信函的写作步骤第三节T e x t E x p l a n a t i o nⅠ课文讲解1D e a r s i r s,W e h a v e o b t a i n e d1y o u r a d d r e s s f r o m a f r i e n d o f m i n e2i n S a n F r a n c i s c o a n d a r e n o w w r i t i n g y o u f o r t h e e s t a b l i s h m e n t o f b u s i n e s s r e l a t i o n s3.（这一段说明信息来源并表明写信的目的。
）W e a r e v e r y w e l l c o n n e c t e d w i t h4a l l t h e m a j o r d e a l e r s h e r e o f l i g h t i n d u s t r i a l p r o d u c t s,a n d f e e l s u r e5w e c a n s e l l l a r g e q u a n t i t i e s o f6C h i n e s e g o o d s i f w e g e t y o u r o f f e r s7a t c o m p e t i t i v e p r i c e s8.（这一段是具体的自我介绍。
）P l e a s e l e t u s h a v e a l l n e c e s s a r y i n f o r m a t i o n c o n c e r n i n g y o u r p r o d u c t s f o re x p o r t9.（最后一段表达早日收到回复的愿望。
外贸英语函电 建立业务关系
Establishment of Business Relations
Practice
2.兹介绍，本公司是中国纺织品的主要出口商 之一，经营此项业务已有多年经验，我方愿同 贵公司建立贸易关系。
This is to introduce ourselves as one of the main exporters of Chinese textile goods, having many years’ experience in this particular line of business, and we hope to establish trade relations with you.
Establishment of Business Relations
Practice
4.本公司是本地区主要儿童用品零售商，专营 玩具、儿童服饰及婴儿用品。
Our company is one of the leading retailers of children products in local area, specializing in toys, children’s clothes and baby care.
We look forward to receiving your enquiries soon.
Yours faithfully,
Establishment of Business Relations
承蒙瑞士驻北京商务参赞处推荐，我们 得知贵公司有意进行纺织品交易。
我们借此机会望与你方建立贸易关系。 我们是一家国营公司，经营纺织品的进 出口贸易。为了是你们了解我公司商品，随 函寄去我方出口商品目录表，请查收。 我们相信你们对所附之件会感兴趣。盼 复。
新编国际商务英语函电教学资料lesson1PPT课件
请报给我方3000个咖啡机的最低价。
Please make us the best quotation for 3000
pcs of coffee makers./ Please quote us the
best price for 3000 pcs of coffee makers.
我们感谢你们对男士衬衫的报价。
We shall appreciate it if you can send us the
latest samples.
.
6
v. quote 报价
quotation
• to make sb a quotation for sth
• to quote sb (a price) for sth
• Now translate the following sentences:
as (you) requested at your request
.
10
interest
• interest n. 兴趣 sb. take /have interest in sth. sth. be of interest to sb.
• Now translate the following sentence: •我们对你们的童车感兴趣。 •美国的客户对我们的男式衬衫有兴趣。
.
4
interested
adj. 有兴趣的 • 某人对某物感兴趣：
sb. be interested in sth sb. find sth interesting • 某物令某人感兴趣 sth. be interesting to sb. sth. be of interest to sb. sb. take interest in sth.
建立业务关系解读
3. import v.& n.
进口
export
v.& n. 出口
4. importer 进口商
exporter 出口商
• mercial counselor’s office 商务参赞处 chamber of commerce 商会 • 6. credit standing 资信状况 三C： conduct/character：品行 公司的可靠性、商业信誉 capacity：能力 经营技能与力量 capital： 资本 清偿贷款的具体保障，判定对方的购买力，推断最高 购买额
8. on the basis of equality, mutual benefit and exchange of needed goods
在平等互利、互通有无的基础上 9. Look forward to ph. 期待你方早日答复。
We look forward to receiving your early reply.
5. a government-owned corporation（enterprise） 国有 公司/企业 a state-operated corporation / a public-owned corporation a private corporation 私有公司/ 企业 6. handle v. 经营,从事（某种或某类商品）
ቤተ መጻሕፍቲ ባይዱ
HOW?
Merchants may be approached through the following channels:
1. Web 2. Banks 3. Commercial Counselor’s Office 商务参赞处 4. Chambers of Commerce in foreign countries 商会 5. Trade Directory 贸易名录 6. Advertisements 7. Attendance at trade fairs and exhibitions held at home and abroad 参加国内外的商品交易会和博览会 8. Mutual visits by trade delegations and groups
外贸函电-建立业务关系
第一节P a t t e r n o f w r i t i n g L e t t e r s o f E s t a b l i s h i n g B u s i n e s s R e l a t i o n s建立业务关系信函的写作步骤◆建立业务关系的信函要写得诚恳、真挚、礼貌。
这种信函的结构一般包括四个步骤：1．首先说明信息来源（告知对方你从何渠道得知对方的姓名地址的）；[T h e s o u r c e o f i n f o r m a t i o n（h o w y o u l e a r n e d o f h i s c o m p a n y）]；情景搭配用语：[U s e f u l e x p r e s s i o n s]●Y o u r c o m p a n y h a s b e e n k i n d l y i n t r o d u c e d t o u s b y…（你们的公司由……介绍给我们。
）●W e o w e y o u r n a m e t o t h e…（我们感谢……把你们的名字介绍给我们。
）●W e l e a r n t h r o u g h…t h a t…（我们通过……得知……）●W e l e a r n f r o m…t h a t…（我们得知……）●O n t h e r e c o m m e n d a t i o n o f…（由……介绍）2．对你的公司作一个简单的介绍（例如公司的业务范围，稍稍“宣传”一下你的产品和服务）；[B r i e f i n t r o d u c t i o n t o y o u r o w n c o m p a n y（t h e s c o p e o f y o u r b u s i n e s s，l i t t l e“a d v e r t i s i n g”o n y o u r p r o d u c t s o r s e r v i c e）]情景搭配用语：[U s e f u l e x p r e s s i o n s]●W e w i s h t o i n t r o d u c e o u r s e l v e s t o y o u a s a…（我们把自己作为……介绍给你们。
商务信函写作常用句型 (1)
Establishing Business Relations1.We have your name and address from…and are now writing toyou for the establishment of business relations.从……得知贵公司及地址，所以发函以请求建立业务关系。
2.We have learned by… that you are one of the leading importers ofChinese chemicals and pharmaceutics in your country.从……获知贵公司是中国化学品和制药品的主要进口商之一。
3.Specializing in the export of Chinese foodstuffs, we express ourdesire to trade with you in this line.我公司专营食品出口，我们愿与你们进行交易。
4.We have the pleasure of introducing ourselves to you as astate-owned corporation dealing exclusively in light industrial goods.非常荣幸向您介绍，我公司是一家从事轻工业产品贸易的国营企业。
5.In order to promote business between us, we are airmailing yousamples under separate cover for your inspection.为了促进我们之间的业务往来，现在邮寄样本供贵方参考。
6.We have obtained your name and contact details from the…, whohas informed us that you want to import light industrial goods manufactured in China.经……的介绍，我们得知贵公司的名称和联系方式，并了解到贵公司想在中国进口一些轻工业产品。
商务英语信函的分类
商务英语信函的分类商务英语信函的分类1、建立贸易关系(Establishment of business relations)2、询盘(一般的或详细的)(Enquiry (general and specific))3、报盘(实盘或虚盘)( Offer (firm or without engagement))4、贸易磋商(Business negotiations)5、有关成交(Conclusion of business)6、有关销售合同或销售确认书(Sales contract or confirmation);7、有关购货合同或购货确认书(Purchase contract or confirmation).8、促销信(Sales promotion)9、订货和执行(Order and the fulfillment)10、有关信誉证(Letter of Credit)11、催证(Urging the establishment of L/C);13、信誉证展期(Extension of L/C).14、有关装运(Shipment)15、催运(Urging shipment);16、装运通知(Shipping advice).17、续订(Repeat order)18、保险(Insurance)19、索赔(Claim)20、提出索赔(to lodge a claim);21、理赔(to settle a claim).22、其他形式,如:23、寻找代理(Ask for an agent);24、加工贸易(Processing trade);25、补偿贸易(Compensation trade);26、建立合资企业(Establishing a joint venture)等等。
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Sample Letter 1
To give you a general idea of the various kinds of insulation goods now available for export, we attach a brochure / booklet.
It can be used in the following ways: to attach/enclose sth. Attached/Enclosed is/are sth. Attached/Enclosed please find
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为让贵公司了解我方目前可供出口的绝缘产品的 大致情况，随函寄上产品说明。
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Useful Expressions available Goods available Are you available tonight?
attach / enclose
Sample Letter 1
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Sample Letter 1
To give you a general idea of the various kinds of insulation goods now available for export, we attach a brochure/booklet. Quotations will follow upon receipt of your specific enquiry. We look forward to hearing from you soon. Your faithfully
Let’s know more about each other.
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The structure of this kind of letter
Step four Step three Step two
Closing sentence
Self-introduction
一俟得到贵方具体询盘，我方将立即报价。 盼早复。
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Useful Expressions quotations Make / submit a quotation for sth. enquiry/inquiry Send an enquiry sheet for… The goods you enquire for are out of stock now. look forward to We look forward to your reply.
英国伦敦Freeman公司把贵公司介绍给了我们， 认为贵方会成为中国绝缘材料的买家。
Company Loቤተ መጻሕፍቲ ባይዱo
Useful Expressions
Prospective Prospective buyers Prospective earnings
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Exercise: Translation
Translate it!
We trade with people in all countries on the basis of equality and mutual benefit.
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Sample Letter 2 Dear Sirs We owe your name and address to the Commercial Counselor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present.
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Sample Letter 1
Quotations will follow upon receipt of your specific enquiry. We look forward to hearing from you soon.
• 和你们的贸易量 已有所减少。
• 原材料贸易上升 了百分之三。
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Establishing Business Relations= I have known a little about you. Let you know a little about me.
The intention of writing the letter
Step one
The source of information
Introduction of the Company & Main Products
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Discussion
Exercise
Translate the following with the three sentence patterns just learned:
随函附寄产品说明书。(description)
1.We attach a product description. 2. Attached is our product description. 3. Attached please find a product description.
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Sample Letter 1
Dear Sirs Your company has been introduced to us by Freeman Co. Ltd., London, England, as a prospective buyer of Chinese insulation materials.
由于我公司经营该类产品，因此希望能尽快与贵 公司建立业务关系。
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Useful Expressions
fall Eg: The price of raw material falls. These articles fall within our business line. business Business relations 业务关系 Business scope 经营范围
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Dear Sirs Your company has been introduced to us by Freeman Co. Ltd., London, England, as a prospective buyer of Chinese insulation materials. As this item falls within the business scope of our corporation, we shall be pleased to enter into business relations with you at an early date.
LOGO
Lesson 3 Establishing Business Relations
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Layout of a Business Email
Dear Sirs,
1.称呼 Salutation We have seen your advertisement in the “Electric Frontier” and are quite interested in your portable colour television set. 2. 正文 Body Attached is our Inquiry Note No.2368. Please quote us the lowest price C.I.F. 3.结尾敬语 Zhuzhou, stating the earliest date of shipment. Complimentary We look forward to your early reply. Best regards, Close TMT LTD. 4.签名 Signature 张三 Zhang San Manager 5.附件 Attachment 6.抄送 CC
我们在平等 互利的基础 上和各国人 民进行贸易。
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Exercise: Translation
Translate it! • They mainly trade with Japanese firms. • For the past five years, we have done a lot of trade with your company.
British Importer writing to Chinese Exporter
我公司从广州的英国商会获知贵公司地址，现特 发此函希望与贵公司建立业务联系。 如果贵公司能报以有竞争力的价格，我们确信能 够在我国卖出大量贵公司产品。 请贵公司提供关于出口商品的必要信息。
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