英语演讲Fashion之维多利亚的秘密Victoria's Secrets

本素材由hi-hoo提供
Differing from the traditional comfort – oriented guiding principles, VS takes sexy, stylish and romantic line, which meets the requirements of modern society. Sexy and fashion, the core concept has never been changed. Products, ads, activities… anything of VS is about this business concept.
Now Victoria's Secret products range lingerie, bras, panties, swimwear, suit-dress, shoes, cosmetics , perfume and books, etc.
Beginning in 1995, Victoria‟s Secret began holding the annual Victoria‟s Secret Fashion Show, which is broadcasted primetime on American television. The show is a lavish event with elaborate costumed lingerie, varying music, and set design according to the different the themes running within the show. The show attracts hundreds of celebrities and entertainers, with special performers and acts every year. Each year, twenty to forty of the world‟s top fashion models are selected to perform in the fashion show.
VIICTORIA’S
SECRET
This famous fashion show, with legendary supermodels strutting in lavishly jeweled bras and feathered wings, became a cultural moment. A steamy commercial during the 1999 Super Bowl sent millions of visitors to the Victoria‟s Secret Web site, and a billigged on to watch the show.
Culture
We work for the greater good …Doing what is right …Being inclusive and pursuing excellence
Self-image
•Stylish women •Sexy and selfconfidence
Victoria‟s Secret
3.1Pricing Strategy 3.2Product Management
4. Diversified Sales Channels
4.1Direct Mail 4.2Physical Stores 4.3Online Sales
5.Personalized Service
VS
Brand Target
Roy Raymond & his wife
• In 1983, Leslie Wexner revamped Victoria's Secret. He discarded the moneylosing model of selling lingerie to male customers and replaced it with one that focused on women. Since then, VS started booming.
ADS
Diversified Sales Channels
catalogue
Physical Store
Achievements & Contributions
•Over the past 28 years, by making sexy lingerie affordable, accessible, and acceptable, Columbus, Ohiobased Victoria‟s Secret has created a middle ground in intimate apparel. The company woke up a sleepy category, one that took in $10.75 billion in 2009, double what it was when Wexner started. •Retail experts say Victoria‟s Secret has made department stores more aggressive and fashion-forward. Additionally, it has opened the doors wider for smaller brands like Hanky Panky , and allowed bigger brands like American Eagle Outfitters to carry their own lingerie lines. Even practical panties are sexier and more relevant. Jockey and Hanes now both sell thongs. “This is now a category with much greater diversity,” says Wendy Liebmann, CEO of WSL Strategic Retail in New York. Other players “have been forced in a positive way to become more competitive.”
本素材由hi-hoo提供
In my
Foundation garments includes : Bodysuits , Brassieres, Corsets, Control panties , Garter belts, Girdles, Body Briefers, Control Slips, Control Camisoles, Camisole Leotards.
VS targets females between the ages from 25 to 40 Pink was added in 2004 to hit the 1824 age VS consumers: •Are typically fashion conscious and place value on buying underwear and lingerie that provides them with a positive emotional effects. •Value luxurious good, they‟re willing to pay a premium for quality •Desire to feel sexy, sophisticated, and glamorous
VICTORIA’S SECRET
本素材由hi-hoo提供
During the 1970s and 1980s, most women in America purchased “dowdy”, “pragmatic”, “foundation garments” by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved "fancier items" for "special occasions" like honeymoons. "Lacy thongs and padded push-up bras" were niche products during this period outside of the main stream product offerings available at department stores. Eight years prior to founding Victoria's Secret, Raymond was embarrassed when purchasing lingerie for his wife at a department store. Newsweek reported him looking back on the incident from the vantage of 1981: "When I tried to buy lingerie for my wife," he recalled, "I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder."
FASHION SHOW
本素材由hi-hoo提供