高三英语课件：Unit5 Getting the mmessage
高考英语总复习 Units 5 Getting the message课件 大纲人教
1．Armed with facts and figures 2.to which；attach 3．make；known to 4.Not all
①(牛津P192)Police are blaming the accident on dangerous driving.警方把事故原因归咎于危险驾驶。 ②(朗文P185)I used to blame my parents for messing up my life.我过去常怪我的父母搅乱了我的生活。 ③If anyone is to blame，it’s me. 如果有人该承担责任，那就是我。
(1)n.体形，身材；形状，形态；数字；花样；人物 ①Every woman wants a slim figure these days，especially here in Canada 如今，每个女性都想拥有苗条的身材，在加拿大尤其如此。
keep one’s figure保持体形a political figure一位政治人物watch one’s figure 注意保持身材have a good figure 身材好
④The driver was not to blame for the traffic accident. 这位司机不应承担交通事故责任。 (2)n.责怪；(过错、失败等的)责任 ⑤You must bear the blame for the accident. 你必须承担这次事故的责任。
④The survivors from Sichuan Earthquake have been conveyed to safe places. 四川地震中的幸存者已经被送到安全的地方。 即境活用 1．完成句子 (1)作为老师，他确切地知道怎样向学生表达他的想法。 As a teacher，he knows exactly______________the students. 答案：how to convey his ideas to
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高中英语第三册(全一册)Unit5 Getting the messagespeaking ppt
phone, send messages and pictures, take photos and surf on the Internet. We can also store a lot of useful personal information. As it is very fashionable, we are going to employ sports star Liu Xiang, who tells his parents about his winning gold medal and sends pictures at the
Talking (Workbook on P178)
Student A: We’d like to advertise a new drug used for treating myopia. It’s a kind of magic medicine. If taken properly, the drug will take effect. In about two weeks a student will no longer suffer from being near-sighted. We’d
directing the building of the subway. 主任工程师负责指挥地铁的建造工程。
[用法拓展] charge 用作动词，可以表示“主管；
充 电（气）；收取（费用）；控告；记账” 如：
How much did he charge you for repairing the bicycle?
I think our newspaper will devote more time to checking the contents of ads, trying to provide readers with more scientific, interesting and entertaining ads.
高三英语Unit 5 Getting the message
高三英语Unit 5 Getting the message Teaching aims and demands：Part 1: VocabularyI. Words: 根据释义写单词：1. a person or company that design advertisements for productsa_______________2. a product’s name that makes it different from othersb_______________3. be attractive or interestinga_______________4. a man whose job is selling thingss_______________5. a man who speaks as the representative of an organizations_______________6. a planned set of activities carried out to achieve a certain goalc_______________7. an object fired at during shooting practicet_______________8. a reduction in the usual price of somethingd_______________9. something good that you get in addition to something you were expecting b_______10. an amount of money gained through doing businessp_______________Keys:1. advertiser2. brand3. appeal4. salesman5. spokesman6. campaign7. target8. discount9. bonus 10. profitII. 选用所给动词完成句子Suppose you are a computer salesman. How would you （1） ________________ if people didn’t want to listen to you and even （2） _________________ you of trying to mislead them? Don’t get （3） _____________ if this happens and don’t be too quick to （4） ______________ yourself for not doing a good job. People often make their choices after seeing or hearing ads that are （5） ______________ on TV or over the radio. （6） ______________ products are preferred, not because they are better, but because they are better known. If you want to influence the choices people make, first you have to （7）______________ your product with what you need. The best chance to make them stop and listen to you is to （8） ____________ to their emotions. Sometimes, people are more willing to buy the positive concepts, such as love, health, happiness and success, that have been （9） ______________ to the product. If they accept the information you are trying to （10） ______________, youhave a better chance to get them as your customers.Keys:1. react2. accused3. annoyed4. blame5. broadcast6. Advertised7. associate8. appeal9. attached 10. conveyPart 2: Language points:I. The development of radio, television and other media has gone hand in hand with the development of advertising. 广播、电视和其它媒体与广告业同步发展。
高三英语Unit 5 Getting the Message 人教版
高三英语Unit 5 Getting the Message 人教版【同步教育信息】一. 本周教学内容：Unit 5 Getting the Message二. 重点、难点了解广告知识，能读懂英文广告的内涵。
复习非谓语动词用法。
三.具体内容1. The development of radio, television and other media has gone hand in hand with the development of advertising.2. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that …accuse sb. of …: say that sb. has done wrong, is guilty of sth.eg.He was accused of cheating.The accused was acquitted of the charge.3. By introducing a brand name to potential customers, and by associating the product with the customers’ need, …associate sb. /sth. with sb./sth.: join … together; connect … in one’s mindeg.Whisky is usually associated with Scotland.I don’t like you associating with such kind of people.associate oneself with sth.: declare or show that one is in agreement with sth.eg.I have never associated myself with your political idea.4. The best chance to reach customers is to appeal to their emotions.appeal to sb. for sth.: make an earnest request; be attractive or interesting to sb.eg.The police appealed to the crowd not to panic.The idea of camping has never appealed to me.5. There are many things we need to take into considerationbefore we buy an expensive product, …take sth. into consideration: take account of sth.; make allowanced for sth.eg.I always take fuel consumption into consideration whenbuying a car.6. Armed with facts and figures, customers are better ableto deal with the often powerful arguments given by a salesmanor saleswoman.arm oneself/ sb. with sth.: supply or equip sb. with …eg.The salesgirl supplied the customers with the facts andfigures of the products.【典型例题】[例1] It was that caused him to serve dinner an hourlater than usual.A. we being lateB. our being lateC. we were too lateD. because we were late答案：B解析：本句话是个强调句，强调部分是句子的主语，being late是动名词时可做主语，动名词的主格往往以one’s或 one的宾格形式出现。
Unit5 Getting the message高三英语课件 新课标 人教版
Listening ad1
product name price screen features The FX435 4,000 yuan 14.1 inch for basic work and play
a laptop So if you are looking for ________that gives you the most computing power _____________________________for your money,FX435 is___________. the best choice
What is the message of the third ad?
If you want to be refreshed, drink Zhake. Drinking Zhake will make you full of energy and power
Pre-Listening
What information do you think ads can give you? Do Exercise 1 in page 38
Listening ad3
The only limit is your___________. imaginationThe new E-Brain from Diamond Computers________________________ has got teenagers hopping all over China . Forget old, boring black or gray computers look like an ugly box The E-Brain isn’t just a that____________________. expression of who you are The computer; it’s an_________________________. computers is built_________________ with students in mind and comes at an affordable ___________price and has all the basic software you need music system to do your homework. It also has a brand-new____________ the latest sounds in style And best of that lets you enjoy____________________. cooler all, the E-Brain looks __________than anything else on the market. The only thing you have to think about is :what ‘s your colour?
人教版高中英语第三册Unit5 Getting the message(ppt)
5.What advantages do ads have?
6.How do bad ads mislead consumers? 7.How can we protect ourselves from misleading ads?
Where are ads found? broadcast on TV and over the radio Posted on the Internet Printed in newspapers and on posters Is advertising a highly developed industry? Why? It has gone hand in hand with the development of radio, television and other media.
Ads help companies to influence the choices customers make by associating the product with the customers’ needs What’s the best chance of advertising to reach customers? to appeal to customers’ emotions
How can we protect ourselves from misleading ads?
We shoulddistinguish ______ between_______and___ fictions facts and learn to analyze _______ ads.
Conclusion
spokesman brand names spokeswoman
高三英语Unit5 Getting the message 人教版
Ask the store about _______________ special offers and use the Internet to see if there are cheaper alternatives ______________.It’s possible to buy used tend to get old fast laptops, but computer ________________. It’s better to buy a new one. Finally, you a separate keyboard should consider buying _____________and __________.If you will use the laptop a lot, monitor a bigger and bettermonitor . Try you need _____________ different kinds and ____________ which find out mouse, keyboard and monitor you like best.
new E- Brain from Diamond ad3 Computer has got teenagers _________hopping all over China.
expression of who you are • it’s an_________________ affordable •__________price • all the basic software you need
What message does this picture convey?
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What are the positive effects of ads according to the passage? 1. Increase product sales 2. Reduce the cost of products 3. Help consumers choose among the products 4. Introduce new products 5. Spread knowledge and publicize social probrrange the following statements according to their sequence in the text. Key: 3-1-5-2-6-4
Which of the following is the basic principle behind ads? A. To provide accurate information and help consumers to find right product at the best price. B. To introduce a brand name to customers and meet their real needs. C. To create a desire in customers’ mind by appealing to their emotions. D. To give consumers love and,happiness and success.
Unit 5
Getting the message
教学建议： 教学建议： Warming up + listening + speaking: 1 periods Intensive reading: 2 periods Extensive reading & writing: 1 period Vocabulary & grammar: 1 period
Sub-topics: 1. Forms of ads 2. Techniques in advertising 3. Impacts of ads 4. Attitudes: sense & sensibility
Reading
1. Where can we 2.What’s your
重点词汇： 重点词汇： convey, advertise, consideration, blame, react, annoy, accuse, associate, appeal, frequent, figure, profit, campaign, spokesman, illegal, target, attach, discount, bonus
usually find ads? attitude towards ads?
3.What do you think
Pre-reading discussion
are some positive and negative impacts of ads?
1.People’s reaction towards ads 2. Positive effects of ads 3. How ads are presented 4. Distinguishing goods ads from bad ones 5. The basic principle of advertising 6. Tricks in bad ads
Grammar: Review the object complement
可充当宾语补足语的有 名词 副词 形容词 介词短语 不定式 ing形式 形式 过去分词
利用单元话题使学生 开拓思路， 开拓思路，提高运用 语言的能力。 语言的能力。
Topic: advertising & advertisement
What tricks in ads are described in the text? Can you think of some examples in which these tricks are used? 1. Hidden information 2. Exaggeration 3. Bait and switch
Post-reading discussion How can we be rational consumers?