第十七届时报金犊奖获奖作品选登
金犊奖获奖作品赏析
历年获奖作品的创意和设计特点
创意独特：获奖作品通常具有独特的创意和想法能够吸引观众的注意力。
设计精美：获奖作品在视觉设计上非常精美色彩搭配、版式布局等方面都表现出色。
主题鲜明：获奖作品通常具有鲜明的主题能够清晰地传达出作者的意图和情感。
创新性强：获奖作品在表现形式、技术应用等方面具有较强的创新性能够引领行业的发展趋 势。
评审团队：由行业专家、 学者、媒体人等组成
评审结果：评选出金犊奖、 银犊奖、铜犊奖等
评审时间：每年举办一次 具体时间根据实际情况而 定
评审地点：一般在北京、 上海、广州等城市举办
历年获奖作品数量和分类
历年获奖作品数量：自1992年创办以来金犊奖已累计评选出超过10000件优秀作品 获奖作品分类：包括平面设计、影视广告、动画设计、互动设计等多个类别 获奖作品来源：来自全球各地的高校、设计机构和个人设计师 获奖作品影响力：金犊奖获奖作品在业界具有很高的影响力被誉为“设计界的奥斯卡”
国际交流：加强国际交流与合 作促进创意文化的传播与交流
汇报人：
,
汇报人：
目录
金犊奖的起源和历史
起源：金犊奖起 源于1992年由台 湾时报集团创办
发展：金犊奖逐 渐成为全球华人 地区最具影响力 的广告创意奖项 之一
历史：金犊奖已 经举办了30届吸 引了众多广告创 意人才参与
影响力：金犊奖 在广告创意领域 具有很高的影响 力被誉为广告界 的“奥斯卡”
金犊奖的目的和意义
表现形式
加强国际交流： 加强与国际广 告界的交流与 合作提高金犊 奖的国际地位 和影响力
培养青年人才： 加大对青年创 作者的培养和 支持力度为广 告行业培养更 多优秀人才
倡导和弘扬创意文化推动创意产业发展
优秀平面广告作品分析
2. 月月舒
v金奖
创意分析：针对产品的作用及适用人群的使用习惯而创造出的系类平面广告， 以简单易懂的图形来直接表达出适用本产品所能达到的效果。由于产品有着特 殊的使用时期，而且多为年轻女性。女性经期时常会使用暖水袋来温暖小腹以 及睡觉多喝热水等一系列行为习惯，来减轻疼痛与药品本身所起的作用相同之 处，继而采用温馨而舒适的画面表现形式来抚慰观者，直观而又有亲切感。
v铜奖 再现生机篇
创意分析：利用地震产生的裂纹 和花朵的完美结合，说明了震后 汶川还会像以前一样变得有活力 有生机。画面中虽然有裂纹，但 是花朵却让画面充满了生机，广 告一运用的手法简单，表现的寓 意却很深刻，耐人深省!
2.旺旺公益
v金奖 光明篇
创意分析：文案“灯明了，世界上还有140万 儿童渴望能看见光明。”广告利用电灯开关 也旺旺头像的结合，开灯即表示睁开眼睛， 关灯即表示闭上眼睛，广告形象生动，易懂。 提醒人们关爱得不到光明的儿童。
Tankertanker Design
v银犊奖 滑鼠篇
Tankertanker Design
创意分析：文 案“我们带你 目睹真实”将 鼠标上的滑轮 变成了照相机 的镜头，还是 表现搜狐网的 真实性。
Tankertanker Design
v铜犊奖 流星篇 飞碟篇 水怪篇
创意分析：这三幅照片中都出现“流星、 飞碟、水怪的文字”，但是照片都没有 流星，飞碟和水怪。这三幅照片说明了 搜狐网覆盖范围广，你想要的都能找得 到。
v铜犊奖 倒计时篇
创意分析：画面 中出现一个巨大 的一次性塑料盒， 上面写有“距离 完全降解还需 72965.3天！”可 见塑料对于环境 的危害性极大， 广告还是想提醒 人们少用塑料餐 盒，塑料袋等， 以保护我们的环 境！
金犊奖获奖作品(部分)
第15届金犊奖复决审金犊奖名单－平面类
天柏岚项－楼梯篇、电梯篇
第15届金犊奖复决审金犊奖名单－平面类
感恩基金会项－擦指甲篇、看报纸篇、拍篮球篇
第15届金犊奖复决审金犊奖名单－技术类
日 期：2006-11-22 17:53:53 来 源： 作 者：
文案对白－我有我旅行的意义篇、思念龟山岛篇
第15届金犊奖复决审金犊奖名单－技术类
简单的幸福
第15届金犊奖复决审金犊奖名单－平面类
卡尼尔项－神魂颠倒篇、晕头转向篇
第15届金犊奖复决审金犊奖名单－平面类
华人广告网项－头篇、手篇
第十八届金犊奖金银铜犊奖获奖作品-义守大学（台湾）
金-义守留学-教室篇，飞机篇 金-义守留学-教室篇，飞机篇 金-义守留学-教室篇，飞机篇 铜-义守大学国际学院小吃篇 铜-义守大学国际学院小吃篇 第十九届时报金犊奖入围奖部分作品
6636 全球变暖公益广告—按钮篇 6636全球变暖公益广告—练习篇
JUST US 情侣对饰《爱情符号篇》（讯号篇、编码篇、音频篇） JUST US 情侣对饰《斑马线篇》
义守大学形象与招生广告（一手掌控世界）义守大学—寓教于乐（学科篇、学习篇、学校篇）
十九届金犊奖银奖——台北最知道
十九届金犊奖金奖——礼物篇十九届金犊奖铜奖——被子篇
十九届金犊奖512汶川地震金奖——报纸篇—团圆饭十九届金犊奖JUET US金奖——拥抱。
十七创新英语作文大赛阅读素养测评
十七创新英语作文大赛阅读素养测评全文共3篇示例，供读者参考篇1The Joy of Reading: A Transformative JourneyAs I gaze upon the towering bookshelves that adorn the walls of my humble abode, a profound sense of gratitude washes over me. For it is within the pages of these literary treasures that I have embarked on countless adventures, explored realms beyond my wildest imaginings, and forged an unbreakable bond with the written word.From a tender age, I was ushered into the enchanting realm of stories by the soothing cadence of my mother's voice. With each bedtime tale, she ignited within me a insatiable curiosity, a yearning to unravel the mysteries that lay between the covers of books. It was a journey that began with simple picture books but soon blossomed into an all-consuming passion.As I grew older, the library became my sanctuary, a veritable temple of knowledge where I could lose myself in the lives of characters who seemed more real than the world around me. I vividly recall the day I first encountered the works of Roald Dahl,his whimsical tales transporting me to realms where giants roamed and chocolate rivers flowed. It was then that I realized the transformative power of literature, its ability to captivate the imagination and ignite an unquenchable thirst for adventure.With each passing year, my literary horizons expanded, and I found myself drawn to the rich tapestries woven by authors from across the globe. I marveled at the lyrical beauty of Gabriel García Márquez's prose, the haunting narratives of Toni Morrison, and the profound insights of Chimamanda Ngozi Adichie. Through their words, I gained a deeper understanding of the human condition, a heightened awareness of the complexities that shape our existence.Yet, my journey was not merely one of entertainment; it was a voyage of self-discovery. In the pages of Charlotte Brontë's "Jane Eyre," I found a kindred spirit, a woman who dared to defy societal conventions and forge her own path. Atticus Finch, the principled lawyer from Harper Lee's "To Kill a Mockingbird," taught me the invaluable lessons of integrity and moral courage. With each book I consumed, I uncovered fragments of myself, pieces that coalesced into a deeper understanding of who I was and who I aspired to become.Reading not only broadened my intellectual horizons but also honed my critical thinking skills. I learned to analyze intricate plotlines, dissect complex themes, and question the very foundations upon which narratives were built. This analytical prowess proved invaluable in my academic pursuits, enabling me to approach challenges with a nuanced perspective and a willingness to consider multiple viewpoints.Moreover, reading instilled within me a profound appreciation for the art of storytelling. I marveled at the masterful ways in which authors crafted their tales, weaving intricate tapestries of emotion, suspense, and revelation. With each turn of the page, I found myself drawn deeper into their narratives, eager to unravel the mysteries that lay within.Yet, the true magic of literature lies not merely in its ability to entertain or educate, but in its capacity to foster empathy and understanding. Through the lives of fictional characters, I have walked in the shoes of individuals from vastly different backgrounds, cultures, and experiences. I have witnessed the resilience of the human spirit in the face of adversity, the enduring power of love, and the triumph of hope over despair.In a world that often seems fragmented and divided, literature has served as a unifying force, reminding me of thecommon threads that bind us all. It has challenged me to confront my biases, to question my assumptions, and to embrace the rich tapestry of human diversity.As I stand on the precipice of adulthood, I am filled with a profound sense of gratitude for the gift of reading. It has been a guiding light on my journey, illuminating paths I never knew existed and opening doors to worlds I could have scarcely imagined. With each book I devour, I am reminded of the limitless potential that lies within the written word, its power to inspire, to challenge, and to transform.To those who have yet to discover the boundless wonders of literature, I extend a heartfelt invitation. Embrace the joy of reading, for it is a voyage that will enrich your soul, expand your horizons, and forever change the way you perceive the world around you. Let the pages of books become your constant companions, your trusted guides on a journey of self-discovery and enlightenment.For in the end, the true magic of reading lies not in the mere accumulation of knowledge, but in the profound ways it shapes our hearts, our minds, and our very existence. It is a transformative force that transcends boundaries, connects souls,and reminds us of the boundless potential that resides within us all.篇2The 17th Innovative English Writing Contest and Reading Literacy AssessmentAs a high school student, the opportunity to participate in the 17th Innovative English Writing Contest and Reading Literacy Assessment was both exciting and daunting. On one hand, it presented a platform to showcase my English writing skills and engage in a prestigious competition. On the other hand, the thought of being evaluated on my reading comprehension abilities added an extra layer of pressure.Preparation for the contest began months in advance. Our English teacher, Mrs. Johnson, encouraged us to read extensively, exposing ourselves to a diverse range of literary genres and styles. She emphasized the importance of developing a strong vocabulary, understanding complex sentence structures, and grasping nuances in writing. We were also given practice tests to assess our reading comprehension levels and identify areas for improvement.One aspect that particularly piqued my interest was the innovative nature of the contest. Unlike traditional writing competitions that often focused on rigid prompts or prescribed topics, this one allowed for a greater degree of creativity and self-expression. We were encouraged to explore unique themes, experiment with various writing techniques, and infuse our pieces with personal perspectives.As the contest date approached, I found myself immersed in a whirlwind of brainstorming, drafting, and revising. I grappled with finding the perfect balance between conveying my message clearly and doing so in an engaging and captivating manner. The reading comprehension component added an extra layer of complexity, as I had to ensure that my writing was not only engaging but also accessible to a wide audience.The day of the contest was a flurry of excitement and anxiety. Hundreds of students from across the region gathered in the auditorium, each with their own unique stories and perspectives to share. The atmosphere was electric, with a palpable sense of friendly competition and camaraderie.The writing prompt was revealed, and we were given a limited time to craft our masterpieces. I found myself transported into a world of words, weaving together sentencesand paragraphs that I hoped would resonate with the judges. The reading comprehension section followed, testing our ability to analyze intricate passages and extract meaningful insights.As I submitted my work, a sense of accomplishment washed over me. Regardless of the outcome, I had pushed myself beyond my perceived limitations and embraced the challenge head-on. The contest not only tested my English proficiency but also taught me valuable lessons about perseverance, time management, and the power of self-expression.Weeks later, the results were announced, and to my delight, I had secured a position among the top scorers. As I stood on the stage, receiving my award, I couldn't help but feel a profound sense of pride and gratitude. This achievement was not just a testament to my hard work but also a validation of the countless hours spent honing my skills under the guidance of dedicated teachers and mentors.Beyond the accolades and recognition, the true value of the 17th Innovative English Writing Contest and Reading Literacy Assessment lay in the journey itself. It ignited a passion for language and literature within me, fueling a desire to continue exploring the boundless realms of written expression. The experience also reinforced the importance of readingcomprehension, a skill that transcends academic boundaries and is essential for success in various aspects of life.As I reflect on this transformative experience, I am filled with a renewed sense of determination to continue growing as a writer and a reader. The contest has instilled in me a deep appreciation for the power of words and their ability to inspire, educate, and connect people across cultures and backgrounds.Whether pursuing a career in literature, journalism, or any field that demands exceptional communication skills, the lessons learned from the 17th Innovative English Writing Contest and Reading Literacy Assessment will undoubtedly serve as a guiding light. It has ignited a spark within me, a relentless pursuit of excellence in the art of language and a commitment to continually challenge myself and push the boundaries of what I thought possible.篇3The 17th Innovative English Writing Contest Reading Literacy Assessment - A Student's PerspectiveAs an avid reader and aspiring writer, the 17th Innovative English Writing Contest Reading Literacy Assessment was an experience that both challenged and inspired me. This annualevent, organized by the prestigious English Language Society, aims to promote a love for literature and assess students' reading comprehension abilities across various genres and difficulty levels.The assessment began with a series of multiple-choice questions that tested our understanding of various literary works, ranging from classic novels to contemporary short stories. While some questions seemed straightforward, others required a deep analysis of the text, challenging us to grasp the underlying themes, symbolism, and character motivations.One particular passage that left a lasting impression on me was an excerpt from Toni Morrison's "Beloved." The hauntingly poetic prose and the intricate exploration of trauma, memory, and the legacy of slavery demanded a level of engagement that went beyond mere surface-level comprehension. As I grappled with the intricate layers of meaning woven into the text, I found myself developing a newfound appreciation for the power of language and the ways in which great literature can illuminate the complexities of the human experience.Moving on from the multiple-choice section, we delved into the essay-writing portion of the assessment. Here, we were presented with a thought-provoking prompt that challenged usto analyze a specific literary work and its relevance to contemporary society. The prompt encouraged us to draw connections between the text and our own lived experiences, fostering a deeper understanding of the ways in which literature can serve as a lens through which we can examine the world around us.As I began to organize my thoughts and craft my essay, I found myself engaged in a profound dialogue with the text, its author, and my own perspectives. The process of critically analyzing the work and articulating my interpretations pushed me to think more deeply about the themes, symbols, and literary devices employed by the writer.One aspect of the assessment that I found particularly rewarding was the opportunity to engage in peer review and discussion. After submitting our essays, we were paired with fellow participants, and we had the chance to provide constructive feedback on each other's work. This collaborative process not only allowed us to refine our writing skills but also exposed us to diverse perspectives and interpretations of the same literary work.As I listened to the insightful observations and critiques offered by my peers, I found myself reevaluating my ownassumptions and developing a more nuanced understanding of the text. This exchange of ideas fostered an environment of intellectual curiosity and growth, reinforcing the notion that literature is a living, breathing entity that invites endless exploration and interpretation.Beyond the academic challenges, the 17th Innovative English Writing Contest Reading Literacy Assessment also provided a platform for personal growth and self-discovery. Through the process of critically engaging with literature, I gained a deeper appreciation for the power of language and the ways in which it can shape our perceptions, emotions, and understanding of the world.Moreover, the assessment encouraged me to step outside of my comfort zone and explore literary works that I might have otherwise overlooked. By exposing myself to diverse narratives and perspectives, I found myself expanding my horizons and developing a more inclusive and empathetic worldview.As I reflect on my experience with the 17th Innovative English Writing Contest Reading Literacy Assessment, I am filled with a profound sense of gratitude and inspiration. This event not only challenged my academic abilities but also ignited apassion for lifelong learning and a deep appreciation for the transformative power of literature.Through the process of critically engaging with texts, analyzing their complexities, and articulating my interpretations, I have developed a stronger sense of intellectual curiosity and a commitment to continually honing my reading and writing skills. The assessment has reinforced the notion that literature is not merely a collection of words on a page but a living, breathing tapestry that weaves together the threads of human experience, inviting us to explore the depths of our emotions, beliefs, and perspectives.As I look ahead to the next chapter of my academic journey, I carry with me the invaluable lessons and insights gained from this remarkable experience. The 17th Innovative English Writing Contest Reading Literacy Assessment has instilled in me a profound respect for the written word and a determination to continue exploring the boundless realms of literature, where stories have the power to inspire, challenge, and ultimately, shape the very fabric of who we are.。
全国第十七届“经略资源”杯幼儿主题绘画比赛获奖作品选登
本栏目投稿邮箱：2218494846@
全国第十七届“”杯幼儿
经略资源
z i y u a n.n e t
大城小爱，情满人间
◎沈靖轩（6岁）◎辅导教师：张舒叶
◎江苏省昆山市玉山镇北珊湾幼儿园
我想飞
◎夏鸣阳（6岁）◎辅导教师：任琳琳◎沈阳市大东区教育局幼儿园环球旅行
◎白若朴（4岁）◎辅导教师：邹春燕
◎苏州太湖国家旅游度假区舟山实验小学附属舟山幼儿园
早期画廊早期教育
美术教育
主题绘画比赛获奖作品选登
外太空
◎丁欣媛（5岁）◎辅导教师：喻亚云
◎江苏省如皋市江安镇江安幼儿园
我想飞
◎刘瑞诺（6岁）◎辅导教师：王晴飞
◎杭州市创异玩家少儿美术全国连锁机构飞上太空瞧一瞧
◎余昕珹（6岁）◎辅导教师：夏清
◎河海大学幼儿园
我想飞
◎陈奕霏（6岁）◎辅导教师：芦华◎江苏省泰兴市实验幼儿园自助医院
◎沈歆晨（6岁）◎辅导教师：周超◎中国人民解放军香禾幼儿园
畅游银河
◎王梓宇（6岁）◎辅导教师：徐亚玲◎重庆市沙坪坝区新桥医院幼儿园驯龙高手
◎孙铭远（6岁）◎辅导教师: 耿轲◎无锡市梁溪区童画美术培训基地
早期画廊早期教育
美术教育
魔法公主
◎彭仪（5岁）◎辅导教师：汤丽丽◎南京市溧水区实验幼儿园阳光分园
放飞
◎黄嘉莹（5岁）◎辅导教师：王美芳◎江苏省常熟市塔前幼儿园
热闹天空
◎鄢然（4岁）◎辅导教师：王敏◎成都市郫都区红光镇示范幼儿园
太空医生
◎王思涵（6岁）◎辅导教师：胡瑜◎重庆市涪陵区幼儿园
早期画廊
早期教育美术教育。
金犊奖 竞赛排行榜项目
金犊奖竞赛排行榜项目
摘要：
1.金犊奖简介
2.金犊奖的竞赛排行榜项目
3.金犊奖的评价标准和奖项设置
4.金犊奖对参赛者的要求和鼓励
5.金犊奖的历史和影响力
正文：
金犊奖是一项针对全球华人大学生的广告创意竞赛，由台湾地区广告业协会主办，每年举办一届。
该奖项以“创意”为核心，旨在发掘和培养广告行业的新人才，推动广告产业的发展。
金犊奖的竞赛排行榜项目涵盖了多个广告领域，包括平面广告、影视广告、数字营销等。
每个领域都有其独特的评价标准和奖项设置，以保证比赛的公正性和专业性。
在评价标准方面，金犊奖注重创意的独特性、创新性和实用性。
参赛作品需要具备独特的创意理念，能够引人入胜，同时也要具备一定的市场价值和社会意义。
在奖项设置方面，金犊奖分别设置了金、银、铜奖以及优秀奖等多个奖项，以表彰在不同领域和方面表现出色的参赛者。
金犊奖对参赛者的要求相对较高，要求参赛者具备扎实的广告专业素养和丰富的实践经验。
同时，金犊奖也鼓励参赛者勇于尝试、敢于创新，充分展示
自己的才华和创意。
自1992 年创立以来，金犊奖已经走过了近30 年的历程，其影响力和知名度在广告界逐年提升。
许多广告行业的大咖和精英都曾参与过金犊奖的评选和颁奖，这也使得金犊奖成为了全球华人广告人的重要交流平台。
总的来说，金犊奖不仅为参赛者提供了一个展示自己才华的机会，同时也推动了广告行业的发展和创新。
金犊奖获奖作品赏析
•
一个人到一个地方，最先看到的便是它的文化。文化是一座城市的生命之泉， 因为文化，使城市显得精彩.因为文化，增添城市浪漫气息.新北市是北台湾历 史文化的发源地，也是现代艺术与艺文的新殿堂，新北市深厚的历史和多元的 艺术文物，展现独一无二的文化多样性
水能载舟亦能覆舟，不论是威胁人类甚深的土石流，还是干旱枯涸带 来的饥荒都是危害人类生命安全的一大杀手。要如何对抗水资源带来 的威胁，先决条件就是认识并善用它。旺旺集团“water is life"的公益 广告，画面上用水做成了鸟的图片，就像随时会飞走，提醒我们保护 水资源，创意非常不错。
与自身作捆绑，这样的公益述求并不多见，要求别人容易，但让自 己言行一致就不那麼爽。作品针对普遍现象，呼唤良心和自觉：不 做旁观者，不做评论者，更不做破坏环境的製造者，一起加入到保 护环境的行列！该作品為公益观念的形成提出了具有价值的意见， 指出每个公民都需要以身作则，因此成為公益广告的创作典范。
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谢 谢 观 赏！
蚊子来了！蚊来了！气温升高1度，蚊子增加1倍。全球温度因为原始森林减少70% 仍上升0.74度；工业革命带来了二氧化碳的2倍增加，全球均温上升1.3度；牛肉汉 堡助升温室效应。是该放天空自由闯荡。这个广告创意把义 守大学的价值和功能用一种直观的形式表达出来。作为叫卖式的促销 广告，这个广告应该是有一定的感染力和销售力的。在视觉上应该更 讲究一些。现代感和冲击力应该更强一些。文字太多太密。用最少的 文字讲最多的内容，这是功力。
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“牛头牌”在臺湾的市占率高达88%，是逾40餘年的第一品牌沙茶酱，对一般 家庭民眾而言，具有深厚情感的“臺湾味”，此“全家福篇”巧妙运用一张乡 土味浓厚的照片，将故事完整敍述，其中也巧妙加入各种的搭配食材，不仅说 明了多种料理功能，也让人感受到幽默与亲切，会心一笑。画面既已淋漓尽致 的表达主题，则无需再多添一笔，否则破坏了整体感受，反而不够大器。
17届创新作文大赛获奖作品
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the 17th Ad-young
金犊奖
平面类-好帝一项
银犊奖
铜犊奖
C reat i v i t y 创意赏析
平面类-义守大学项
奖 项：金犊奖
作品名称：爸妈！这样很尴尬
院 校：云林科技大学（台湾）
创意小组：周欣仪
奖 项：银犊奖
作品名称：博物馆篇
院 校：北京工业大学
创意小组：赵霄
指导老师：王鹏
奖 项：铜犊奖
作品名称：鲁迅篇/孙中山篇
院 校：北京工业大学
创意小组：王歌
指导老师：王鹏
平面类-中国广告网项
奖 项：金犊奖作品名称：点子院 校：四川师范大学创意小组：徐朝旺指导老师：赵晓玲
银犊奖铜犊奖
金犊奖平面类-东方广告项
C reat i v i t y
创意赏析铜犊奖
平面类-搜狐新闻项
奖 项：银犊奖
作品名称：鼠标篇
院 校：内蒙古师范大学
创意小组：张妍
指导老师：薛晓君
奖 项：金犊奖
作品名称：镜子
院 校：山东轻工业学院
创意小组：辛蕊/王力伟/邝
美玲/李金峰/田庆/魏仁佳
指导老师：任继飞
奖 项：铜犊奖
作品名称：跑步篇、游泳篇、
赛马篇
院 校：北京工业大学
创意小组：许静/高妮娜
指导老师：王鹏
奖 项：铜犊奖
作品名称：水怪篇、飞碟篇、流星篇
院 校：铭传大学（台湾）
创意小组：詹曜维/廖允成/涂魄
指导老师：王开立
平面类-欧莱雅项
金犊奖
银犊奖
铜犊奖
平面类-中国雅虎项
银犊奖
金犊奖
铜犊奖
（编校：蒋海瑛）
C reat i v i t y
创意赏析。