新视野商务英语综合教程1_U2电子教案
外研社新视野商务英语视听说_第三版_上__电子教案unit2
教案课程名称新视野商务英语视听说(第三版)(上) 课时班级专业教师系部教研室教材《新视野商务英语视听说(第三版)(上)》1Unit 2 Jobs and ResponsibilitiesLearning Objectives（教学目标）2Business Profile（内容概览）Want to Know About Jobs and Responsibilities in aCompany?OverviewThis unit mainly looks at various job titles and responsibilities in a company as people may be expected to talk about these aspects of their work. Firstly, an employee may have to show a visitor around the offices of their company. More generally, an employee may be asked to describe how the business is organised or structured. Furthermore, people in business may often be called upon to describe to outsiders or friends what their company actually does.A company is usually divided into departments covering areas such as administration, sales, billing, production, shipping, etc. Below is a chart showing some common departments and positions in the business world.Common Departments and Positions in a Company3Main Responsibilities of Some Common PositionsThese can vary a lot in different companies so the following is only a rough indication of the typical responsibilities.Senior Sales Manager●Work with a team of sales people and support staff to secure both new and old business and to deepen existing business relationships;●Monitor, encourage, advise and direct sales activity by individual sales staff in order to achieve revenue targets;●Define and plan the different steps of a project, allocate action and responsibilities within the overall project framework to achieve timely and cost-effective project completion.Financial Controller●Responsible for all accounting, financial and taxation matters;●Help local offices with budgeting and annual spending projections;●Arrange for internal and external audits, ensure checks and balances on spending;●Control and safeguard company assets, develop the matrix of levels of authority for expense review and approval.Human Resources Manager●Support the Business Head in setting strategy, direction and objectives with regard to personnel;●Responsible for hiring appropriate personnel and ensuring career progression;●Identify, interpret and apply key performance indicators and monitor business managers’use of such indicators;4●Review and evaluate proposals for job regrading, training, promotion, transfer, and salary progression with respect to business needs and internal relativity.Logistics Manager●Manage supplies, components, raw materials and inventories with the objective of ensuring production being constantly supported and stocked;●Manage imports, including customs clearance;●Negotiate and maintain contracts with transportation and freight companies. Account Manager●Support named customers, provide quotations, product recommendations and after sales advice;●Support the local sales staff with technical recommendations and communication with producers;●Develop new customers and other sales opportunities;●Act as an interface between factories and customers.Purchaser/Buyer●Responsible for supplier identification and pre-screening of materials;●Benchmark and negotiate pricing, terms, and other related issues with potential suppliers to ensure fair market pricing.Language Expansion（语言扩充）JobsWhat kind of job do you have?What line of business are you in?5I’m a freelance corporate law consultant.I’m a civil servant, with permanent tenure.ResponsibilitiesWhat does your job involve?I take care of/look after overseas customers.I usually answer telephones and write reports.Positions and the departmentsWhat position do you hold?Who are you responsible/accountable to?I’m accountable to the Regional Manager.My section comes under the Logistics Department.Working hours and routinesWe are on flextime.I am a bus driver; I work all sorts of hours.On Monday, I work on the early/late/split shift.Interpersonal relationshipMy boss is quite nice. He gets on very well with us.My boss is a very difficult person to work with.Most of my colleagues are friendly and cooperative.CompensationI get about $800 a month in commissions.The meals in the work cafeteria are subsidised.PromotionI’ve just been promoted Head of Human Resources.6I’m after the administrator’s job.I’m in line for the position of Export Sales Manager.He is being groomed for promotion.Job satisfactionI like/don’t like my present job.I hate my job because I can’t stand/bear my boss.I don’t like what I’m doing right now because it’s boring.Our normal official working hours are 40 hours a week.7Teaching Tips（教学步骤）Pre-viewing●Divide the Ss into groups and have Ss work out the organisation of a real estate company first.●Instruct Ss to further discuss the positions included in each department.●Remind Ss of job titles introduced in previous activities.●Ask one or two group representatives to report the departments they’ve figured out.Post-viewing●Ask Ss to work together in groups to summarise the responsibilities of the managers and write them down in the textbook.●Ask seven groups to answer the questions in turn.●Ask other groups to add information or make corrections if necessary.Pre-viewing●Ask Ss to brainstorm different types of business organisation.●Divide the class into pairs and get Ss to exchange their understanding of the companieslisted in the left column of the chart in the Student’s Book.●Ask Ss to work together to match types of company with their corresponding8descriptions.●If needed, the following types of company can be introduced for further study.Types of companycompany (BrE)/corporation (AmE) 公司firm 公司，商行/号enterprise 企业township enterprise 乡镇企业state-owned enterprise 国有企业privately-owned enterprise 个体/私营企业solely/wholly owned enterprise 独资企业foreign capital enterprise 外资企业Sino-foreign joint venture 中外合资企业multinational/international/transnational corporation/company 跨国公司group corporation 集团公司limited company 有限公司parent company 母公司subsidiary/affiliate company 子公司partnership 合伙公司holding company 控股公司listed/quoted company 上市公司cooperative 合作公司industrial corporation 实业公司9consulting company 咨询公司Post-viewing●Divide the class into pairs and ask Ss to allocate the roles.●Encourage Ss to refer to the expressions in the video when role-playing the dialogue.●Walk around the classroom to monitor Ss’performance.●Ask two pairs of Ss to present their dialogue in class.●Give comments and suggestions for improvement.Text Bank（扩展阅读）Get to Know YourselfThere is a big difference between getting a job and reaching a career destination where you love what you do! This section on self-discovery gives you some tools to learn more about yourself and suggests ways to translate that self-knowledge into successful career planning and job search goals. The first step in your self-discovery quest is one that you will repeat many times in your life: an inventory of your interests, values, personal style and skills. Even if you have a good idea of what you want to do, self-assessment is vital to writing a resume and doing well in an interview. These exercises will provide a frame of reference when you begin to explore your career options.10Where are you in the career planning cycle? Use the bullets below as a guide to see what you have and still have left to do.Self-Assessment—Obtaining Information About Yourself●I am aware of the interests that I possess and can name five activities that I enjoy.●I am aware of the skills that I possess and can identify my five most developed skills.●I am aware of the personality characteristics that I possess and can name five characteristics to describe myself.●I know what I value in a career and can list five work-related values that meet my career expectations.Career-Exploration—Increasing Knowledge of Career Options●I can identify ten careers that integrate my interests, skills, personality characteristics and work-related values.●I can identify five career resource publications that provide information about my career options.●I can list the names and titles of five people to ask for information about my career options.Career Decision-Making—Selecting a Primary Career Goal●I have researched information on five career choices.●I am familiar with one decision-making method and can describe that process.●I have made a career decision and can describe that choice in detail (i.e. title, duties, qualifications, salary, career path).Preparation—Creating a Career Goal Action Plan11●I can identify five work-related qualifications that are necessary in my career choice.●I can identify academic programmes and courses relevant to my career choice (i.e. major, minor, graduate schools).●I can list the titles/locations of five volunteer, internship, or work experience opportunities relevant to my career choice.●I can name five student/professional organisations that are related to my career choice.Job Search—Job Seeking and Career Employment●I have developed an effective resume and cover letter.●I have developed effective interviewing skills.●I am familiar with five different strategies for job seeking.●I can name ten companies or industries that are potential employersCareer Management—Advancing in Your Career●I can describe and rank by preference the positions I have been offered.●I have accepted an offer of career employment.●I can describe methods of advancing in my organisation. I can describe my next career goal.●I know how to initiate a career change when it is necessary.Discussion:Where are you in the career planning cycle? What have you done? And what have you left to do?12补充教学资源Video 1Introducing titles and responsibilitiesPresident: Good afternoon, everyone! This is Robin Copperfield, the new Vice President of our company. He will be in charge of the accounting work. Let’s give him a warm welcome!Robin: Thank you!President: Mr. Copperfield is an expert in the field of accounting. So, it is a pleasure for us to have him here. Now, Mr. Copperfield, I’d like to introduce the Vice Presidents and Managers to you.Robin: OK, thank you!President: This is May Bates, Vice President in charge of the Administration Department and the Neighbourhood Service Department.Robin: Nice to meet you, Ms. Bates.Ms. Bates: Nice to meet you, Mr. Copperfield.President: And this is Dennis Hayes, Vice President in charge of the MarketingDepartment and the Sales Department.Dennis Hayes: How do you do, Mr. Copperfield? Glad to meet you.Robin: Glad to meet you, Mr. Hayes.President: And this is... oh, where is Andrew Jefferson?Robin: Mr. Jefferson? I’ve met him before. I heard he is one of the secrets of this company’s success. Everyone was raving about what a great job he’s done in...President: Uh... speak of the devil... Mr. Jefferson has just arrived.Mr. Jefferson: Hi, Mr. Copperfield, good to see you again.Robin: Good to see you, Mr. Jefferson.13Mr. Jefferson: Sorry, I’m late. I was talking to a client.Robin: Oh, that’s OK. How many departments are you in charge of, Mr. Jefferson?Mr. Jefferson: Four: Research & Development, Engineering, Contract Budgets, and Project Preparation.Robin: No wonder you’re so busy.President: Mr. Copperfield, there are three managers who report directly to you, and they are all ladies. So, ladies, can you introduce yourselves?Ada Black: I’m Ada Black, responsible for management accounts.Caroline Clinton: I’m Caroline Clinton, responsible for financial accounts.Lucy White: I’m Lucy White, responsible for data processing.Robin: Oh, good. Nice to meet you all, ladies.Video 2Do you like your job?Robin: What’s your job now, Jerome? Do you still work for that wholly funded American company?Jerome: No, I left it three years ago. I have my own business now.Frank: Gee, that’s great! How do you feel as a self-employed entrepreneur?Jerome: I feel good. I can make a lot more money than before and I have a lot of independence in doing things. But sometimes I get tired. As you know, it’s not very easy to run a business on your own. What about you, Frank? What are you doing now?Frank: I’ve worked for several companies. After graduation, I went to a private company. Then a year later, I changed to a Sino-Japanese joint-ventureenterprise and worked as a sales assistant. Two years later, I moved on to a computer company and w orked in export sales. And now, I’m an advertising executive.Colin: Oh, you are a real job-hopper. Why have you changed jobs so often?14Frank: I’m always interested in new challenges. I know changing jobs frequently can be a waste of a company’s human resources, but I’m gaining a lot of experience! How is your job, Colin?Colin: I’ve been working for the PMC Textile Plant since I graduated. Two years ago, I was promoted to Line Supervisor.Frank: Do you like your job?Colin: The salary and benefits are OK, but I don’t like the work environment. You know, the workshops are very noisy sometimes. Also, I don’t often get an opportunity to go anywhere. I hate staying in the same place all the time. You often travel on business, right Robin?Robin: Yes. As a buyer, I must travel to purchase stock. I’ve been to a lot of places. Colin: Maybe I should think about becoming a buyer...Robin: Mm..., everything has two sides. I get fed up with travelling. Nowadays, I want to spend more time with my family.Janet: Hi, guys, may I join you?Everybody: Sure. Have a seat.Janet: You enjoy getting together, don’t you? What are you talking about?Robin: Jobs. What kind of job do you have, Janet?Janet: I’m the Public Relations Manager in a holding company.Colin: Do you enjoy it?Janet: Yes. What I like about it is that I can meet a lot of new and interesting people. Robin: How about your working hours?Janet: That’s the trouble. I usually have to work overtime, because I often have dinner parties in the evening. I don’t get enough time with my family and baby.15。
新视野商务英语 教案
教案首页周次： X 日期：课时序： X授课教师：Unit 1 A Factory Tour (I)Ⅰ.Teaching OrganizationⅡ.Warm- up◆Work in pairs. What would you do and say when you receive a factoryvisitor and future business partner? How do you attract his or her attention?Ⅲ.Listening PracticeTask 1 Listen to the dialogues and check your answers.Step 1. Language pointsbother 打搅have a break 休息Step 2.Play the audio and check your answers(1) I hope the noise isn’t bothering you?It’s no bother!(2) Why don’t we start at the workshop?Sure. I’ll follow you.(3) What did you think of our factory?Very big and modern.(4) What’s your overall impression?I’m very favourably impressed.(5) How big is your factory?The multiplex of 9 buildings totals 767,708 square feet of floor area.(6) What is your market share?45%(7) How many workers are there in your factory?At present, there are 2,000 workers at the plant.(8) Well, shall we have a break? You must be tired, having seen allof our plants all at once.Not really. But there is a lot to take in. let’s have a break!(9) Are all the products available now?Of course. We have good stock levels.(10) Is there anything else you’d like to see?I’d like to visit your research department.Step 3. Oral practice (Imitate and model)Step 4. Evaluate the students’ performanceTask 2: Presentation Listening1) The Boeing Company is one of the most famous aerospace companies inthe world. A tour of Boeing Factory will therefore be of great interest to every airline company and airplane fan. Listen to the introduction and fill in each blank.Step 1. Language pointsNew Words and Expressions：aerospace: 航天和航天（器制造）的military 军用的flight 飞行aircraft飞行器jetliner 喷气客机helicopter 直升飞机showcase 展示missile 导弹Step 2. Play the audio and fill in each blank.Boeing is one of the world’s leading aerospace companies, with its heritage mirroring the history of flight. It is the largest manufacturer of commercial jetliners, satellites and space flight and launch services. The Boeing Everett Factory Tours are conducted to showcase the Boeing and Everett production lines, featuring the 747, 767, 777 and 787. On the production line, visitors will see airplanes in various stages of manufacture. Afterwards, they will also be able to watch a flight test. As Boeing is also a leading producer of military aircraft, helicopters, space vehicles, and missiles, visitors will also have a chance to see advanced fighter planes such as the F-15 andF/A-18. On the tour, visitors will tour the largest building by volume (472,000,000 cubic feet) in the world.During this tour, we believe visitors from every region of the globe will realize that they have witnessed the work of the number one aerospace leader in the world: Boeing Everett.2) Listen to the conversation between a visitor and a receptionist in the reception room. Then decide if the following statements are true or false.F (1) The plant was set up in the late 1960s.F (2) The newest products are listed on page 30.F(3) The visitor prefers knowing the production conditions by watching the video tape.T (4) The receptionist is happy to arrange a factory tour for the visitor.F (5) The factory tour will be made the day after tomorrow.Step 3. Oral practice (Imitate and model)Showing visitors around a factoryI’ll show you around and explain the process.I’ll guide you through the factory and give you a demonstration of our most recent models.I’ll take you around the factory and give you an idea of how our machines operate.That’ll be helpful.That’ll be very interesting.We’d like that very much.Talking about the size of a factoryHow many square meters does this warehouse cover? How large is the machine shop?How large is the plant?It covers an area of 75,000 square meters.Its total area is 4 square kilometers.Talking about the history of a factoryWhen was the plant set up?When did you start the operations?How long has your factory been established?The plant was set up in the early 1970s.We’ve been operating for about ten years.Step 4. Evaluate the students’ performanceⅣ. Follow-up Practice1. You will hear a dialogue between Thomas and Richard when they havea factory tour. Listen to the dialogue and choose the correct answer to each question.Step1 Language pointsconfirm 确认according to 根据semi-finished product半成品final product 成品Step 2 Play the audio and choose the correct answers.(1) Where will they visit?Key: C The production(2) How long does the factory tour last?Key: B An hour(3) What do they have to wear during the tour?Key: C A helmet(4) How is the assembly line worked?Key: A Half-automated(5) How many checks do all products?Key: A 32. Listen again and answer the following questions.Key: (1) Q: What will be the output in November?A: 6,000 units.(2) Q: What’s the usual percentage of rejects?A: Only 1%.(3) Q: How do they control the quality of the products?A: First, they will confirm the quality of each part according to the regulations at every point in the process.Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final production.Lastly, they send some products to the public quality-control centre for checking.Ⅴ. Consolidation1. Summary the expressions about showing visitors around a factory, talking about the size of a factory, and talking about the history of a factory.2. Problem-solvingⅥ.Assignment1. To grasp the language points;2. To do the listening practice more教案首页周次： X 日期：课时序： X授课教师：Unit 1 A Factory Tour (II)Ⅰ.Teaching OrganizationⅡ.Warm- upⅢ.Video 1Ford Rouge Factory Tour1. Pre-viewingStep 1. New words and Expressionscore 核心historic 历史性的affiliated附属的footage 电影胶片meeting 汇合处triumph 成功virtual 虚拟的 soybean 大豆elevated walkway 高架行人道conversion 转化Step 2. Discuss the following questions.(1)What logos are these?(2)Do you often see these logos?(3)Do you know which company they belong to?2. ViewingStep 1. Watch the video and fill in the blanks.Step 2. Watch the video again and find out how long each part of the factory tour will last.3. Post-viewingWork in pairs. Discuss the following questions.(1)What will you see in the Historic Driving Tour?Famous landmarks and behind the scenes of the massive manufacturing complex.(2)What will you learn in the Rare Historic Footage Viewing?The triumphs and tragedies surrounding the Rouge.(3)What will you experience in the Virtual Reality Experience?A 360-degree look at how automobiles are made.(4)What will you see in the Assembly Plant Walking Tour?The new, lean and flexible manufacturing plant where the new Ford F-150s are assembled.Ⅳ. Follow-up Practice1. Listen to the dialogue and choose the correct answer to each question.Key: (1) C(2)B(3)C(4)C(5)B2. Work in pairs.Listen to the dialogue again and try to retell the story to your partner.Sample answer:Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory.Ⅴ. Video 2Victory Instant Noodle Factory Tour1. Pre-viewingStep1. New Words and Expressionsinstant(食品)速溶的，方便的roller 滚筒flour 面粉strand 一般silo筒仓pre-steaming 顶蒸knead揉（面）成团gelatinize 使胶质化dough 生面团digestion 消化Step 2. Work in pairs. Nowadays instant foods are more and more popular. They have become part of our daily consumption. The following are some examples of instant food. Could you give mare examples? Do you like instant food? Please list you reasons.instant coffee 速溶咖啡instant noodle 方便面instant jelly 即食凉粉instant milk powder 速溶奶粉 instant snack 快餐instant tea 速溶茶Reasons for likes or dislikes of instant food:●Yes. I like instant food because it is convenient and cheap. Instant food can help me not only to save a lot of time when I’m busy, but also to save a lot of money when I travel by train where the food is terribly expensive. In short, speed, convenience and low price are the reasons I choose instant food.●No. I don’t like instant food because it is bad for health. Many magazines tell us that how damaging fast food is to the body. For example, we will become fat yet lack basic nutrition if we eat too much instant food.2.ViewingStep1. Watch the video. Note down the different stages of the instant noodle producing process.Keys: (1)d(2)g(3)e(4)a(5) hc(6) h(7) b(8) fStep2.Watch the video again, and fill in the blanks.Keys: (1)history(2)first(3)consumed(4)manufacturing(5) secrets3. Post-viewingWork in pairs. Read your factory tour profile and prepare a two-minute dialogue with your partner.Sample answer:A: could I visit your factory some time?B: Of course you can. I can set up a tour next week.A: I’m free next Monday.B: OK. I’ll wait for you in front of the factory gate at 9a.m. is the time suitable for you?A: Yeah. I’d like to see the production shop and the new technology development centre. Could I?B: Sure you can visit them.A: I’d also like to meet your General Manager.B: No problem, I’ll arrange it.A: Thank you very much.B: It’s my pleasure.VI. Consolidation◆Oral Practice.(Imitate and model)Asking about productionIs the production line fully automated?Is the assembly line computer-controlled?Is production mechanized?Well, only half-automated.Well, not fully computer-controlled.Yes, it’s fully mechanized.Talking about quality controlHow do you control quality?How do your quality control systems work?What king of quality control do you operate?All products have to go through three checks during the manufacturing process.There are a total of five checks during the production process.All products will be thoroughly inspected before they go into the market.Talking about impressions following a tour of a factoryIt has given me a good idea of your product range.It has given me thorough understanding of your products.It has helped me to form a picture of your production process. I’m glade it was useful.I’m pleased you found it helpful.VII. Assignment1. To grasp the language points;2. To do the listening practice more2011-3-13Unit2 Trade Fair (I)教案首页授课教师：Unit2 Trade Fair (I)Ⅰ.Teaching OrganizationⅡ.Warm- up◆Work in pairs. Discuss the following questions.(1) What is the most frequent reason for visiting trade fairs?(2) What benefits are there in attending trade fairs?(3) What will you do when you visit trade fairs?Ⅲ.Listening PracticeTask 1 Listen to the presentation and check your answers.Step 1 Language pointsexhibition hall展览大厅be suitable for合适Step 2.Play the audio and check your answers: Listen to the presentation and decide if the following statements are true (T) or false (F).The Guangdong Modern International Exhibition Centre was founded in December 2000,in a landscaped area of 330,000 square metres．Currently，there are 4 separate exhibition halls providing 150,000 square metres of indoor exhibition space which is capable of holding 5,500 international standard trade booths．The Conference Centre is able to provide 11 conference rooms，with sizes ranging from 85 to 2,400 square metres．A simultaneous interpretation system is available in the conference rooms．The largest multipurpose conference room is equipped with a revolving stage and is suitable for gala performances.Keys:(1) F(2) T (3) F (4) T (5) TStep 3. Oral practice (Imitate and model)Step 4. Evaluate the students’ performanceTask 2: Speech Listening1) Alfred is a marketing specialist. He is making a speech on trade fairs. Listen to the speech and fill ineach blank.Step 1. Language pointsNew Words and Expressions：encounter 遇见innovative 富有创意的reputation 声誉metal wood 金属胶合木putter （高尔夫球）轻击棒state-of-the-art 达到最先进水平的Step 2. Play the audio and fill in each blank.Alfred is a marketing specialist．He is making a speech on trade fairs．Listen to the following part of the speech and fill in the blanks.Attending trade fairs can be an excellent way to test and open up domestic and foreign markets and to find new suppliers．Customers hoping to get the best value from attending trade fairs must word out what kinds of products or services they want to find out and who they want to meet．An ideal trade fair can help them to see and compare new and relevant products or services，find new and specialized suppliers，encounter new ideas and innovative companies，get up-to-date with new technologies and make contact with other people in their area of business.2) Listen to the dialogue between a sales representative of a golf manufacturing company, Golf Pro, and a potential customer at an international golf fair. Then fill the blanks.Keys:(1) new (2) reputation (3) world (4) range (5) Prices (6) latestStep 3. Oral practice (Imitate and model)Expressing a wish to establish a business relationWe’d like to set a business operation in this field and are hoping you’d be interested in joining us.We’d like to collaborate on this venture.The purpose of this meeting is to explore possibilities of doing business together.We’d welcome an opportunity to renew business relations.We’ll try to broaden our business dealings with you.Introducing your companyOur company mainly trades in arts and crafts.We’re a small company but we’re flexible and efficient.We’ve been in the business for fort y years.We are the oldest manufacturing company of silk products in China.Our company is one of the major food manufactures here.RequestsWhat do you think of our products?Would you like to look at our catalogues?What particular items are you interested in?Would it be possible to have a sample?Do you have any printed material about this product? We’ve been operating for about ten years.Step 4. Evaluate the students’ performanceⅣ. Follow-up Practice1.Listen to the introduction to the Asia World-Expo and fill in the blanks.Key: (1) rentable(2) entertainment (3) transport(4) halls(5) exhibition (6) arena(7) facilities (8)conjunction2. Listen to the dialogue between Mr. Li and Mr. Brown in the Exhibition Hall at the China Export Commodities Fair and choose the best answer to each question.(1) What is Mr. Li boasting about when Mr. Brown appears in front of his booth?Key: C(2) What advantages does Mr. Li not mention about his products?Key: B(3) How many colours do Mr. Li’s samples have?Key: C(4) What size does Mr. Li not have?Key: C(5) What does Mr. Brown think of the products?Key: A(6) Is Mr. Brown a decision-maker according to the dialogue?Key: BⅤ. Consolidation1. Summary the expressions about Expressing a wish to establish a business relation, Introducing your company andRequests.2. Problem-solvingⅥ.Assignment1. To grasp the language points;2. To do the listening practice moreUnit2 Trade Fair (II) 教案首页授课教师：Unit2 Trade Fair (II)Ⅰ.Teaching OrganizationⅡ.Warm- upⅢ.Video 1 Exhibiting in trade fairs1. Pre-viewingStep 1. New words and Expressionsexhibit 展出demonstrate 展示promote 宣传，推销specific 详细的launch 将……投放市场measurable 可测量的Step 2. Have a rough idea of the video.(1)John is consulting Mr. Robbins about trade fairs.(2)Mr. Robbins is a college professor.2. ViewingStep 1. Watch the video and identify the speaker of each of the following sentences.(1)You can use trade fairs to promote your products or services.(2)What benefits can I expect if I exhibit at trade fairs?(3)I wonder, what’s the most important thing to know about if I want to exhibit at a trade fair?(4)As an exhibitor, choosing the right trade fair is essential.(5)There’s an IT trade show being held now.Keys:John: (2) (3)Mr. Robbins: (1) (4) (5)Step 2. Watch the video again and choose the correct answer.Keys: (1) C (2) B (3) C (4) A3. Post-viewingWork in pairs. Discuss what an exhibitor should pay attention to when participating in trade fairs.Sample answer:When arranging your own exhibit，you need to think through your strategy and aims and plan carefully how will manageyour exhibit．These problems need your attention:●Who do you want to attract?●What will you tell them?●How will you stand out amongst you competitors?●What image do you want to create?●Will you be promoting or demonstrating particular highlights?●What promotional materials will you use—screens，boards，display stands，posters，brochures，samples or merchandise?Ⅳ. Follow-up Practice1.Listen to the passage twice and fill in the main information in this passage.(1) Canton Fair (2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumeⅤ. Video 2 A trade fair interview1. Pre-viewingStep1. New Words and Expressionsstatistics 统计资料booth 展台delegate 代表genuine 真正的profile 简介，概况illustrate 举例说明promotional literature 宣传资料lead 线索，（寓）可能的生意deadline 最终期限Step 2. Read the following chart to have a rough idea of the video.2.ViewingStep1. Watch the video. As you watch, write down the questions James Goldman asked.Step2.Watch the video again and choose the correct answer to each question..Keys: (1)A (2)C (3)B (4)A (5) B3. Post-viewingWork in pairs. One of you plays role A and the other plays role B. Make a dialogue according to the given information.Sample dialogue:A：Hi，nice to meet you．I’m a sales representative from SKIWHIZZ．We’re a ski equipment manufacturer．B：Nice to meet you，too．SKIWHIZZ？I’ve never heard of it．Have you been doing business for long?A：Our company was established in 1981．B：I see．In which country are you based?A：It’s American-owned but has subsidiaries in many countries in Europe and Asia．B：How many employees do you have and what are your main products?A：We have over 2,000 employees and our main products are downhill and cross-country ski boots and accessories．B：Aha，a big company．Which countries do you export to?A：Europe is our main export market，but the Japanese market is developing rapidly．B：Where is your biggest market?A：France．B：One more question．How many agents do you have in Europe and in which counties?A：There are agents in France，Germany，Switzerland and Luxemburg．B：Sounds good．I’d like to know when you start manufacturing downhill skis．A：We’ll start manufacturing downhill skis next month．B：Sounds good．I’d like to know when you start manufacturing downhill skis．A：We’ll start manufacturing downhill skis next month．B：Good！Thank you for giving me so much information．A：you’re welcome．I hope we can do business in the future．VI. Consolidation◆Oral Practice.(Imitate and model)Promoting productsHere are our latest catalogue, price list and specification.My firm has sent me here to inquire about the possibility of promoting our steel in China.Our products are popular overseas and are always in great demand.Why not place a trial order to sound out market potential?I strongly recommend this item. I’m sure you’ll be pleased with it.Making enquires about salesHow is the product selling?Where is your biggest market?Could you tell me about your sakes network?What was your turnover last year?How long is the warranty on these computers?Evaluation by tradersI think the patterns are quite good.Unfortunately the quality isn’t suitable for our market.Canned foods are special interest to me, particularly canned fruit and meat.I think the small sizes are more marketable than the large sizes.VII. Assignment1. To grasp the language points;2. To do the listening practice moreUnit3 Making Enquiries (I)教案首页授课教师：Unit3 Making Enquiries (I)Ⅰ.Teaching OrganizationⅡ.Warm- up◆Work in pairs. Discuss what might be concerned in a business enquiry. Make up a dialogue using thewords in the box.Task 1 Listen to the presentation and check your answers.Step 1 Language pointsresponsibility责任destination 目的地Step 2. listen to the definitions of the shipping terms and payment methods and match the definition with the following terms.A: The Cost ＆Freight is a trade term referring to the seller’s responsibility to arrange for the transport of goods by sea to the port of destination．The seller must also provide the buyer with the necessary documents to obtain the goods from the carrier．B :Free On Board is a trade term referring to the seller’s responsibility to deliver goods on board a vessel designated by the buyer．C: Free Alongside Ship is a trade term referring to the seller’s responsibility to deliver goods alongside a vessel designated by the buyer at a named port．Keys:(1) C(2) B (3) AStep 3. Oral practice (Imitate and model)Step 4. Evaluate the students’ performanceTask 2: Speech Listening1) You will hear an importer talking about enquiries. Listen and fill in the blanks.Step 1. Language pointsNew Words and Expressions：regular 固定的content 内容screw 螺丝钉CIF[商] 到岸价格（成本、保险费加运费）Step 2. Play the audio and fill in each blank.Enquiries can be classified into two groups．Some enquiries are requests for price lists or catalogues．These may be called General Enquiries．Other enquiries are requests for quotations for certain articles，or requests for price terms，packing conditions，time of shipment，mode of payment，insurance，etc．These may be called Specific Enquiries．Enquiries from regular customers are sometimes very brief in content especially if they are making a repeat order．In this case only the name，code number and specifications of the article may be mentioned．2) Listen to the enquiry made by an importer and answer the following questions.(1) What does he want to buy?Keys: Steel, screws in all sizes.(2) What kind of price does he want to know, FOB, CIF or FAS?Keys:CIF(3) Why does he want to buy the goods from the supplier?Keys:Because the supplier is able to supply larger quantities at more attractive prices.(4) What does he look forward to?Keys: The supplier’s offer.Step 3. Oral practice (Imitate and model)Enquiring about the priceCould you give us some idea of your price?How long does your offer remain valid/firm/open?Could you tell us what your terms of payment are?Can I have your price list?By how much will you reduce the price if we order 1,000 units or more?Enquiring about the quantityHow many cotton sheets are you going to order?How much did you want to increase your order?What’s the minimum quantity of an order?What is the minimum we would have to order?Enquiring about shipmentHow long does it usually take you to make delivery?Could you make prompt delivery?Is it possible to effect shipment during September?Could you deliver the goods sooner?Could you advance the date of shipment?Step 4. Evaluate the students’ performanceⅣ. Follow-up Practice2.Listen to the conversation between Mr. Kim, a seller, and Mr. Smith, a buyer. Listen to the conversationand answer the questions.Key: (1) B(2) C (3) B(4) C2. Listen to the conversation again and choose the best answers to complete the paragraph.Keys:(1) Export(2) Merchandise(3) flight(4) Production(5) 10 o’clock(6) sample(7) evaluated(8) purchasesⅤ. Consolidation1.Summary the expressions about Enquiring about the price, Enquiring about the quantity and Enquiring aboutshipment.2. Problem-solvingⅥ.Assignment1. To grasp the language points;2. To do the listening practice moreUnit3 Making Enquiries (II)教案首页授课教师：Unit3 Making Enquiries (II)Ⅰ.Teaching OrganizationⅡ.Warm- upⅢ.Video 1Enquiring price1. Pre-viewingStep 1. New words and Expressionsbreeze 微风backlog 积压的订单speedboat 快艇around the corner 即将来临inventory 存货Step 2. Have a rough idea of the video.(3)The seller: Rocky, the owner of a small company that manufactures recreational speedboats.(4)The buyer: Jacques, the owner of a seaside resort in New Zealand, is having a telephone conversation withRocky and they are talking about ordering speedboats.2. Viewing1) Keys: (1) speedboats(2) price quote(3) around the corner (4) Irrevocable2) Keys: (1) US$6,500(2) 10%(3) shipment(4) US$7,8503. Post-viewingWork in pairs. One of you plays the role of seller and the other plays the role of buyer. Make a dialogue according to the following situation.The buyer receives and ad letter of product catalogue and price list from the seller. He calls the seller for further details of the price, terms of payment and terms of shipment. The buyer hopes the seller could offer him the most reasonable price.Sample dialogue：A：Is that Mr. Bill White？This is Anderson Bush speaking．B：This is Bill White．How can I help you？A：I read your advertisement in the ABC catalogue and am interested in your products．B：Thank you．Could you tell me what interests you？A：The musical mobile phone．I wonder if your prices have changed since publication？B：Sorry，our prices are the same as in the advertisement．We have no immediate plans to lower them because this style of mobile phone is still very popular in the market．A：I see．I do think it’s a little expensive．B：If you order more than 10,000 units before this weekend，I cam give you5% off．A：Um，let me think it over．Ⅳ. Follow-up, Practice2.Listen to the passage twice and fill in the main information in this passage.Keys:(1) F (2) T(3)F (4) T3.Work in pairs. Listen again and discuss with your partner what would concern you most if youwere buying products for use on a farm.Sample answer：If I were a farmer，the price would concern me most．The reason being that，first，farm products do not generally sell at a high price so we have to keep production costs down．Secondly，taxes are fairly high at present and we have less support from the government，so our incomes are decreasing．That’s why I think the price is my greatest concern．On the other hand，if we can improve quality by buying better seeds and improving our handling methods，we can sell at a premium．That could increase our income．Ⅴ. Video 2Commission1. Pre-viewingStep1. New Words and Expressionscommission佣金hardware 五金器具indication of price 参考价格Step 2. Read the following chart to have a rough idea of the video.2.ViewingStep1.Watch the video and choose the correct answer to each question..Keys: (1)C(2)A(3)C(4)B(5) CStep2.Watch the video again and discuss the role of commission in business.3. Post-viewingWork in pairs. One of you is the representative of the seller and the other is the representative。
新视野商务英语视听说(上)第四版授课计划
新视野商务英语视听说(上)第四版授课计划Title: Teaching Plan for New Horizon Business English (Upper Intermediate) 4th Edition - Listening and Speaking Introduction:The teaching plan for New Horizon Business English (Upper Intermediate) 4th Edition focuses on enhancing students' listening and speaking skills in a business context. This plan aims to provide a comprehensive framework forinstructors to effectively deliver the course content and achieve desired learning outcomes. Each module within the book is carefully structured to engage students in authentic business situations, fostering their ability to communicate confidently and fluently in English.Module 1: Building RelationshipsObjective:- Develop listening skills for understanding conversations in networking events.- Enhance speaking skills to initiate and maintain professional relationships.Activities:1. Listening Practice: Students listen to dialogues and presentations related to networking events, focusing on key phrases and expressions used in socializing and making introductions.2. Speaking Exercise: Pair or group discussions on effective networking strategies and techniques. Role-play scenarios simulating networking situations to practice conversational skills.Module 2: Company Structure and CultureObjective:- Improve listening comprehension of discussions on organizational structures and corporate culture.- Foster speaking abilities to describe companystructures and cultures accurately.Activities:1. Listening Tasks: Students listen to audio recordings of interviews with company executives discussing their organization's structure and culture. They identify key information and main ideas.2. Speaking Practice: Group discussions on various company structures and cultures. Students present findings on a chosen company's structure and culture, focusing on language accuracy and coherence.Module 3: Business Trends and InnovationsObjective:- Enhance listening skills to comprehend discussions on emerging business trends and innovations.- Develop speaking proficiency to express opinions and ideas on business developments.Activities:1. Listening Exercises: Students listen to podcasts or interviews discussing current business trends and innovations. They summarize main points and identify key trends.2. Speaking Tasks: Pair or group discussions on theimpact of technology and innovation on different industries. Debates on the advantages and disadvantages of specific business trends, encouraging critical thinking and persuasive speaking.Module 4: Marketing StrategiesObjective:- Strengthen listening comprehension of marketing presentations and discussions.- Cultivate speaking abilities to articulate marketing strategies and concepts effectively.Activities:1. Listening Activities: Students listen to marketing presentations and case studies, focusing on language related to product promotion, market segmentation, and branding.2. Speaking Exercises: Group presentations on marketing strategies for a given product or service. Role-plays simulating client meetings to negotiate marketing plans and strategies.Module 5: Negotiation SkillsObjective:- Improve listening skills for understanding negotiation tactics and strategies.- Enhance speaking proficiency to negotiate effectively in various business scenarios.Activities:1. Listening Practice: Students listen to negotiation simulations and role-plays, analyzing negotiation techniques such as bargaining, compromising, and problem-solving.2. Speaking Tasks: Pair or group negotiation exercises on different business scenarios, such as contract negotiations, price discussions, and partnership agreements. Feedback and reflection on negotiation performance to identify strengths and areas for improvement.Conclusion:The teaching plan outlined above provides a structured approach to develop students' listening and speaking skills in a business context using the New Horizon Business English (Upper Intermediate) 4th Edition textbook. By engaging in avariety of activities, students will not only improve their language proficiency but also gain valuable insights into the world of business, preparing them for success in their professional endeavors.。
新视野商务英语视听说(下)：第四版教学课件U2
Work in pairs. Look at the chart which shows reasons why people visit trade fairs. Then discuss the following questions.
Task 1
Listen to an introduction to Expo 2010 Shanghai China and decide whether the following statements are true (T) or false (F).
Trade Fairs
UNIT 2 CONTENTS
Warm-up Part I
Language Focus A Part III
Language Focus B Part V
Business Culture Part VII
Part II Listening Practice Part IV Video 1 Part VI Video 2
Script
Mr. Robbins: As an exhibitor, choosing the right trade fair is essential. If the trade fair is too specialist or too broad, it’s unlikely to attract visitors who want to buy what you sell, and participating in trade fairs can be a waste of time. So, you see, when you attend a trade fair, you should make sure you know what kind of customers you want to reach and what you want to achieve. John: Anything else I should know? Mr. Robbins: One more thing. You should make specific and measurable goals. If you choose your fair carefully and give yourself plenty of time to plan your goals, you’ll have a good chance of doing good business. John: Good. You really are a specialist. Thank you. Mr. Robbins: You’re welcome, John. By the way, there’s an IT trade show being held now. It might be a good idea for you to go and have a look. You’d get an idea of what’s going on. John: Thank you, I will. That’s a good idea.
新视野商务英语综合教程1课后答案unit2
新视野商务英语综合教程1课后答案unit21、We had a party last month, and it was a lot of fun, so let's have _____ one this month. [单选题] *A.otherB.the otherC.moreD.another(正确答案)2、The story has _______ a lot of students in our class. [单选题] *A. attracted(正确答案)B. attackedC. appearedD. argued3、Nuclear science should be developed to benefit the people_____harm them. [单选题] *A.more thanB.other thanC.rather than(正确答案)D.better than4、Sometimes Americans are said to be _____. [单选题] *A superficially friendB superficial friendC. superficial friendlyD. superficially friendly(正确答案)5、There ______ a football match and a concert this weekend.（）[单选题] *A. isB. haveC. will be(正确答案)D. will have6、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for7、A healthy life is generally thought to be（）with fresh air, clean water, and homegrown food. [单选题] *A. joinedB. boundC. lackingD. associated(正确答案)8、I hope Tom will arrive _______ to attend the meeting. [单选题] *A. in timesB. on time(正确答案)C. at timesD. from time to time9、I like the food very much.It is _______. [单选题] *A. terribleB. expensiveC. delicious(正确答案)D. friendly10、--How is your friend coming?--I’m not sure. He _______ drive here. [单选题] *A. may(正确答案)B. canC. mustD. will11、This species has nearly （）because its habitat is being destroyed. [单选题] *A. used upB. died out(正确答案)C. gone upD. got rid of12、The（)majority of the members were against the idea. [单选题] *A. substantialB. enormousC. considerable(正确答案)D. overwhelming13、3．—Will you buy the black car?No, I won't. I will buya(n) ________ one because I don't have enough money. [单选题] *A．cheap(正确答案)B．expensiveC．highD．low14、Jim will _______ New York at 12 o’clock. [单选题] *A. get onB. get outC. get offD. get to(正确答案)15、_____ before we leave the day after tomorrow,we should have a wonderful dinner party. [单选题] *A. Had they arrived(正确答案)B. Were they arriveC. Were they arrivingD. Would they arrive16、_____you may do, you must do it well. [单选题] *A.WhichB.WheneverC.Whatever(正确答案)D.When17、I want something to eat. Please give me a _______. [单选题] *A. bookB. watchC. shirtD. cake(正确答案)18、We all wondered（）Tom broke up with his girlfriend. [单选题] *A. thatB. whatC. whoD. why(正确答案)19、At last the plane landed at the Beijing Airport safely. [单选题] *A. 平稳地B. 安全地(正确答案)C. 紧急地D. 缓缓地20、He can’t meet his friends tonight because he _______ do homework. [单选题] *A. has to(正确答案)B. needC. have toD. don’t have to21、---Where’s that report?---I brought it to you ____you were in Mr. Black’s office yesterday. [单选题] *A. ifB. when(正确答案)C. becauseD. before22、My sister gave me a _______ at my birthday party. [单选题] *A. parentB. peaceC. patientD. present(正确答案)23、You can buy some pieces of bread from "_______". [单选题] *A. Bakery(正确答案)B. Travel AgencyC. LaundryD. Ticket Office24、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean25、______this story, and you will realize that not everything can be bought with money. [单选题] *A. ReadingB. ReadC. To readD.Being read(正确答案)26、--Whose _______ are these?? ? ? --I think they are John·s. [单选题] *A. keyB. keyesC. keys(正确答案)D. keies27、I will _______ at the school gate. [单选题] *A. pick you up(正确答案)B. pick up youC. pick you outD. pick out you28、6．—How can we get to the school?—________ bus. [单选题] *A．ToB．OnC．By(正确答案)D．At29、Can you give her some ______ ? [单选题] *A. advice(正确答案)B. suggestionC. advicesD. suggest30、( ). The old man enjoys ______ stamps. And now he has1300 of them [单选题] *A. collectB. collectedC. collecting(正确答案)D. to collect。
商务英语综合教程第一册教学设计
商务英语综合教程第一册教学设计一、教学目标本教学设计旨在帮助学生建立商务英语的基本能力，包括听、说、读、写和翻译，让学生学会运用商务英语进行简单的口头和书面沟通，增强学生的自信心，提高其口语流利度和交流能力，以达到扩展自己的交际范围，提高就业竞争力的目的。
二、教学内容1. 教材本课程主要使用《商务英语综合教程第一册》。
2. 教学大纲•Unit 1：Introduction•Unit 2：Company Organization•Unit 3：Marketing Mix•Unit 4：Product Life Cycle•Unit 5：Service三、教学方法1. 基本教学法本教学设计采用任务型教学法，提供真实的商务场景模拟，使学生能够在实际的情境中排练所学的商务英语知识和技能，从而更好地掌握和运用商务英语技能。
2. 具体教学方法1.聆听真实商务对话 - 给学生播放商务对话录音，让学生听懂在特定的情境下用商务英语如何进行对话。
然后，教师加入讨论，明确目标语言和语法规则，并要求学生注意其中的课文重点和词汇。
2.个性化教学 - 最大限度地考虑学生个人差异，让每个学生在专门的课堂中得到个性化的辅导，包括阅读、写作、语言学习和发音等方面。
3.全方位练习 - 让学生在各种不同的情境中多次练习，从而更好地巩固和掌握所学内容，在课后进行有效的反馈和辅导。
四、教学评估1. 教学评估工具测试题和口语表现评估。
2. 测试内容测试内容根据本教学设计的教育目标，包括听力、语言和书写等知识领域的考核。
学生需要完成听力填空、选择题和短文阅读等题目，并通过讲商务英语解决问题、写商务英语电子邮件和面试等语言沟通考核。
同时，鼓励学生进行商务场景模拟表演，进行语言点演示和轻松的语言交互。
3. 评估结果根据测试结果，对学生们的掌握程度提供详细的反馈和指导，让学生们更好地发现和改进自己的语言缺陷，以提高口头和书面语言交流能力。
五、参考资料•《商务英语综合教程第一册》，作者：杨多万，出版社：中国对外经济贸易出版社，2019年。
新视野商务英语综合教程第一册 Unit 3
新视野商务英语综合教程第一册 Unit 31. IntroductionUnit 3 of the New Horizon Business English Comprehensive Course 第一册 introduces key concepts and vocabulary related to the topic of contracts. In this unit, you will learn about the different types of business contracts, their elements and their importance in international business transactions.2. Types of ContractsThere are several types of business contracts that are commonly used in commercial transactions. Some of the commonly used types are: - Sales contracts: These are used when goods or products are sold between two parties. - Lease contracts: These are used when a company leases a property or equipment from another party. - Employment contracts: These are used when a company hires an individual to work for them. - Partnership contracts: These are used when two or more parties enter into a business partnership.3. Important Elements in a ContractA contract is a legally binding agreement between two or more parties. To ensure the validity and enforceability of a contract, it is important to include certn elements. Some of the important elements in a contract are: - Offer and acceptance: There should be a clear offer and acceptance of the contract terms by all parties involved. - Consideration: There should be a mutual exchange of something of value between the partiesinvolved. - Legal capacity: All parties involved should have the legal capacity to enter into a contract. - Consent: Consent of all parties involved should be freely given and not obtned through fraud or duress. - Legality: The purpose of the contract should be legal and not agnst public policy.4. Importance of Contracts in International BusinessContracts play a crucial role in international business transactions. They provide a legal framework for all parties involved and help in resolving any disputes that may arise. Some of the reasons why contracts are important in international business are: - Clarity: Contracts clearly outline the rights, obligations, and responsibilities of all parties involved, ensuring there is no confusion or misunderstanding. - Protection: Contracts provide legal protection to all parties involved and help in enforcing the terms agreed upon. - Risk Management: Contracts help in identifying and mitigating risks associated with international business transactions. - Dispute Resolution: Contracts provide a mechanism for resolving disputes between parties, either through negotiation, mediation, or arbitration.5. Writing a ContractWriting a contract requires careful attention to detl and clarity. Here are a few tips to consider when writing a contract: - Clearly define the parties involved and their roles and responsibilities. - Include all the necessary detls of the transaction, such as the goods or services being provided, the price, and the delivery terms. - Define the terms and conditions of the contract, including any warranties or guarantees. - Include provisions for dispute resolution, such as mediation orarbitration. - Make sure the contract is written in clear and concise language, avoiding any ambiguous or vague terms.6. ConclusionUnit 3 of the New Horizon Business English Comprehensive Course 第一册 provides a comprehensive introduction to the topic of contracts in international business. Understanding the different types of contracts, their key elements, and their importance in business transactions is essential for anyone engaged in international business. Through this unit, you will gn the necessary knowledge and skills to effectively negotiate, draft, and enforce contracts in your business interactions.。
新视野商务英语综合教程2_U2教师用书
Unit 2 SourcingLead-in1Key1. c2. b3. a4. e5. d2Suggested AnswersRestaurant: price; geographical locationAutomobile: quality; reputation in the industry; technologyClothes: product design; speed of delivery Reading AStarting PointSuggested Answers3A sourcing agent should have the following skills:●Shine in the area of communications●Solid organizational skills●Knowledge of multiple languages●Decision making abilities●Computer skills●Negotiation (between sourcing agent and supplier) skillsTranslation采购四步法大部分制造商都无法自行生产他们开展业务所需的全部原材料、服务，甚至零部件。
所以，他们需要从其他专业生产不同物件的公司进行采购。
负责采购的人员被称为采购专员。
对于采购专员来说，确定采购清单之前，了解采购的基本步骤非常重要。
1. 评估首先要做的是评估公司需求产品的市场情况。
一个好的采购专员应既关心产品质量，也关心产品价格。
他（她）的职责是确保公司不会买到次品或等级不符的原材料。
所以，采购专员通常先订购样品，检测它们是否达到公司的质量标准。
2. 制定协议采购专员敲定供货商之后，就要与之共同商定购货协议。
协议中需规定的内容有: 价格，付款条件，交付时间，退货条件及规则，汇率和运费的支付。
3. 提交采购订单接下来，采购专员需给供货商发送订单。
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教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程1（第二版）》_Unit 2 Company StructureUnit Overview (单元概览)By studying this unit, students are expected to:●Learn the common types of company structure;●D escribe a company’s structure;●Know how to write an e-mail to introduce a new colleague.Lead-in (主题导入)●Write the word “function” on the board and ask the students how they understandit.●Divide the students into six groups, each discussing the function of one particulardepartment.●Ask each group to give their report on their discussion. Encourage other groups tomake comments.Reading A (精读课文)Task 1●Ask the students to search for related information before class.●In class, ask the students to work in pairs and share their findings.●Invite some volunteers to report their findings in class. Write down the factors asthey report on the board. A class discussion could generate some interestingideas.Task 2●Pre-teach the words in the task which might be difficult for your students.●Ask the students to read through the text and do the task individually.●Check the answers and ask the students to locate the supporting information inthe text.Task 3●Ask the students to answer the questions with the books closed.●Ask the students to read the text again to check their answers.Activity 1●Ask the students to make a list of the advantages and disadvantages of each typeof structure.●Ask the students to share their opinions in pairs and summarize the features ofeach type of structure.●Encourage the students to summarize with their own words. Try to avoidrepeating or reciting sentences from the text.●Choose several pairs to present their ideas to the class.Activity 2●Divide the students into small groups. Each group is to focus on one particularcompany.●Ask the students to divide the online-searching work among group members, forexample:Student A: a brief introduction of the company;Student B and C: structure of the company and its features;Student D and E: factors that may affect the company’s choice of structure.●Ask each group to prepare the introduction by putting together the information.Each group member should have a role in the introduction.PPT or handouts are preferred for the introduction.Focusing on Grammar●动词后缀●被动语态叙述客观事实Reading B (泛读课文)Listening (听力练习)Task 1●Introduce this task by asking the students what they know about theresponsibilities of the departments in the right column. Some of them have been discussed in Lead-in. This pre-listening exercise helps the students predict the information they will hear.●Make sure that the students can pronounce the names properly.●Ask the students to listen to the recording and try to do the match work.●In the second listening, ask the students to write down the keywords describingthe duties of different departments, e.g. recruiting, training, money, payment, cost analysis, etc.●Check the answers with the class. Ask the students to describe the duties of thefive persons in one or two sentences by referring to their notes.●Ask the students to do oral exercises in pairs in a question-and-answer format. Task 2●Give the students some time to read the chart. They can predict some answersbased on the information they’ve got from previous sections.●Pre-teach some words, e.g. welfare, recruitment, compensation, if necessary.●Play the recording a few times so that the students can get enough information tofill in the blanks. They can discuss and work in pairs.●Draw the students’ attention to the phrases describing the duties and the reportingstructure in the recording, e.g. be in charge of, report to, be responsible for, deal with, etc.●Divide the students into several groups. Ask each group to make a list of themembers of the Class Committee and then describe their duties accordingly by using the phrases they’ve learned.●Encourage the students to summarize the information and make it into a shortpresentation.Task 3●Review the features of a divisional structure with the class before they listen.●Ask the students questions like “Can you list the brands in Household Care Unit?To whom will the new employee report?” This makes their listening more focus-based.●Play the recording twice and ask the students to do the task.Communication Project (商务沟通)●Ask each group to choose one member as the note taker.●Ask the students to exchange ideas within the group and ask the note taker towrite down the ideas of the group members.●Invite two or three note takers to report the results of Step 2.●Each group should draw a chart to illustrate the strength of P&G’s structure.●Ask several groups to show their chart and make an introduction to P&Gstructure.●Note that the students can choose some other companies for introduction insteadof P&G.Writing (商务写作)●Ask the students to read Task 1 and discuss how to arrange the contents in an e-mail.●Ask the students to read Task 2 and discuss in pairs how to put the information inTask 1 in the blanks.Moral Reflections (补充教学资源)Unit Overview不以规矩，不能成方圆。