外贸英语函电 第一章
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外贸英语函电教程Unit 1 Establishing Business Relations
s
01 How to find the customers?
02 How to impress the customers? How to write an email to establish
03 business relations?
04 Language practice
products.
Focus on your unique selling points (USP) to impress Tip 7 your clients.
Activity 1 How to find the customers?
( ) a. I won’t bother to contact those customers who do not
Tip 5 Remember the KISS principle—keep it short and simple.
Activity 1 How to find the customers?
(√) a. I keep good records of all the potential customers to
Keep good records of all the potential clients whom Tip 6 you have contacted. Form a habit of making record of
your work, which increases your work efficiency.
Activity 1 How to find the customers?
Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers.
01 How to find the customers?
02 How to impress the customers? How to write an email to establish
03 business relations?
04 Language practice
products.
Focus on your unique selling points (USP) to impress Tip 7 your clients.
Activity 1 How to find the customers?
( ) a. I won’t bother to contact those customers who do not
Tip 5 Remember the KISS principle—keep it short and simple.
Activity 1 How to find the customers?
(√) a. I keep good records of all the potential customers to
Keep good records of all the potential clients whom Tip 6 you have contacted. Form a habit of making record of
your work, which increases your work efficiency.
Activity 1 How to find the customers?
Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers.
外贸英语函电Chapter 1 Written Communication
international trade
Examples:
▪ We are in the market for silk blouses and should be pleased if you could kindly quote us your keenest prices for the goods below
D e a r S ir,
R e: SH A M PO O
W e ’ v e r e c e iv e d y o u r le tte r o f J u ly 1 0 th e n q u ir in g a b o u t o u r J O H N S O N 'S ® B a b y S h a m p o o W ith N a tu ra l L a v e n d e r, b u t u n fo rtu n a te ly , th e sto c k o f th is p ro d u c t is ru n n in g lo w d u e to th e h e a v y d e m a n d . B u t w e w ill in fo rm y o u a s s o o n a s th e n e w su p p lie s c o m e u p .
The fully blocked style is now the most widely used method of display for all business documents. This style is thought to have a business appearance. This layout reduces typing time as there are no indentations for new paragraphs or the closing section.
Examples:
▪ We are in the market for silk blouses and should be pleased if you could kindly quote us your keenest prices for the goods below
D e a r S ir,
R e: SH A M PO O
W e ’ v e r e c e iv e d y o u r le tte r o f J u ly 1 0 th e n q u ir in g a b o u t o u r J O H N S O N 'S ® B a b y S h a m p o o W ith N a tu ra l L a v e n d e r, b u t u n fo rtu n a te ly , th e sto c k o f th is p ro d u c t is ru n n in g lo w d u e to th e h e a v y d e m a n d . B u t w e w ill in fo rm y o u a s s o o n a s th e n e w su p p lie s c o m e u p .
The fully blocked style is now the most widely used method of display for all business documents. This style is thought to have a business appearance. This layout reduces typing time as there are no indentations for new paragraphs or the closing section.
外贸英语函电(1)1
goods
Writing Exercise
我们从50年代开始一直从事化 工染料的出口，我们经营的产 品以其质优和价廉在许多国家 深受欢迎。
Answer:
We have engaged in exporting chemicals and dyestuffs since the 1950’s.The products which we handle are well received in many countries for their high quality and reasonable price.
Promotion of international trade. We owe your name and address to ABC Corp., through whom we
have learnt you are importers of textiles.
We understand your information from .
削价 cut price 打折价 discount price 出厂价 factory price 现价 current price 净价 net price 零售价 retail price 零售价指数 retail Price Index 批发价 wholesale price 批发价指数 wholesale Price Index
D. Industrial
adj .工业的、产业的、 与工业有关的、 与产业有关的
【短语】
劳工行动 industrial action 工业革命industrial revolution
【派】Industry n.工业，产业
【短语】
基础工业 basic industry 重工业 heavy industry 轻工业 light industry 第一产业 primary industry 第二产业 secondary industry 第三产业 service industry
Writing Exercise
我们从50年代开始一直从事化 工染料的出口，我们经营的产 品以其质优和价廉在许多国家 深受欢迎。
Answer:
We have engaged in exporting chemicals and dyestuffs since the 1950’s.The products which we handle are well received in many countries for their high quality and reasonable price.
Promotion of international trade. We owe your name and address to ABC Corp., through whom we
have learnt you are importers of textiles.
We understand your information from .
削价 cut price 打折价 discount price 出厂价 factory price 现价 current price 净价 net price 零售价 retail price 零售价指数 retail Price Index 批发价 wholesale price 批发价指数 wholesale Price Index
D. Industrial
adj .工业的、产业的、 与工业有关的、 与产业有关的
【短语】
劳工行动 industrial action 工业革命industrial revolution
【派】Industry n.工业，产业
【短语】
基础工业 basic industry 重工业 heavy industry 轻工业 light industry 第一产业 primary industry 第二产业 secondary industry 第三产业 service industry
外贸英语函电第一章 Business Letter Writing -An Introduction
1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey your meaning; 2. Avoiding ambiguous sentences and needless jargon; 3. Use plain, simple words and short sentences; 4. Statements in well-constructed sentences and paragraphs.
1.2 The Structure of Business Letters A business letter consists of seven principal parts: (1) the letter-head (including the date) (2) the inside name and address (3) the salutation (4) the subject heading or caption (5) the opening sentences (6) the body of letter (7) the closing sentences (8) the complimentary close (9) the writer’s signature and official position (10) the enclosure (11) the postscript
1.2.4 The Subject Heading or Caption（事由） 事由写在称呼下两行，一般是在信纸中央的位 置，但如果是平头式则由左边沿线写起。写事 由的目的是使对方收发人员看到之后可以迅速 转递给经办人，这对于业务繁忙的外贸公司来 说，可以节约大量时间，并提高工作效率。一 般情况下，事由不要省略，要简明扼要地说明 来信的主旨，例如商品、运输、包装、保险、 信用证和索赔等。有时其前面加上Re：，意思 是“关于”。例如，关于鞋子，Re: shoes；关 于信用证第123号，Re: L/C No.123。
Part 1
• • • ----“soon” instead of “in the near future” ----“Please” instead of “Will you be kind enough to…” ----“now” instead of “at the present moment” etc.
外贸英语函电第一部分
22
Lesson 2
难句解释
• Repetition（主语）should be avoided as much as possible, except where the exact meaning does not allow any change of word（状语）. • except where 除了…的地方外 • 除了确切意思不容变动的地方外，行文应 尽量避免用词重复。
• “正确”包括书写的形式、语法、拼写、标 点特别是数字等的正确表达。
外贸英语函电第一部分
17
To be correct, the following four questions should be considered:
• Is the accuracy of all factual information beyond question（没问题）? • 事实信息的准确度没问题吗？ • Are all the statements in strict conformity with policies and decrees(政策法令 )? • 所有的陈述严格地符合政策法令吗？
外贸英语函电第一部分
14
B. Using simple sentences instead of complex ones（使用简单句子）. • ----“We are pleased to tell you that…” for • “It gives us much pleasure to inform you that…” • “We do not expect to rise soon.” for • “We do not anticipate any increase in prices in the near future.”
外贸英语函电第一部分
22
Lesson 2
难句解释
• Repetition（主语）should be avoided as much as possible, except where the exact meaning does not allow any change of word（状语）. • except where 除了…的地方外 • 除了确切意思不容变动的地方外，行文应 尽量避免用词重复。
• “正确”包括书写的形式、语法、拼写、标 点特别是数字等的正确表达。
外贸英语函电第一部分
17
To be correct, the following four questions should be considered:
• Is the accuracy of all factual information beyond question（没问题）? • 事实信息的准确度没问题吗？ • Are all the statements in strict conformity with policies and decrees(政策法令 )? • 所有的陈述严格地符合政策法令吗？
外贸英语函电第一部分
14
B. Using simple sentences instead of complex ones（使用简单句子）. • ----“We are pleased to tell you that…” for • “It gives us much pleasure to inform you that…” • “We do not expect to rise soon.” for • “We do not anticipate any increase in prices in the near future.”
外贸英语函电订单范文(通用6篇)
外贸英语函电订单范文第1篇订货单是订购产品和货物的单据。
订货单有多种样式，卖方依据所出售产品和货物的特点制作订货单，由买卖双方填写。
今天的内容是我们学习关于订单的口语交流法。
1. we\'d like to order your products. we\'ll send our official order today.我们想订你们的货，今天会寄上正式的订单。
2. did you get our order for your telephones?你是否收到了我们订电话机的订单?3. we\'ve noticed that your orders have been falling off lately， haven\'t you?我们发现贵公司的订单最近逐渐减少了，对吗?4. that\'s because we have switched to made-up goods market.那是因为我们转向成衣生意的缘故。
5. is there anything i can book for you now?目前有什么我可以代您订购的吗?6. what we can order from you right now are cotton ]现在我们能向你订购的只有棉织品。
[en]7. can you let me have the name and quantities?你可以告诉我货名和数量吗?8. unless you order in march， we won\'t be able to deliver in june.除非你方三月订货，否则我们无法6月送货。
9. i\'m ready to place an order with you， but only one condition is that the goods are confined to finland.我准备向你们订货，但是唯一的条件是，货物只限卖给芬兰的公司。
外贸英语函电1单元
and conditions of the proposed business deal
Explain any unique features or advantages of your products or services that set them apart from competitors
• Business Opportunities: A good English letter for foreign trade can attract the attention and interest of partners, helping to explore new business opportunities and areas.
Norms
When writing foreign trade English letters, it is necessary to follow certain norms, such as correct addressing, polite wording, clear expression, accurate grammar and spelling, to reflect professional competence and respect the other party.
conditions
输标02入题
Ensure that the contract includes provisions for payment terms, delivery dates, warran
01
03
Sign the contract once all parties have agreed to its terms and conditions
Explain any unique features or advantages of your products or services that set them apart from competitors
• Business Opportunities: A good English letter for foreign trade can attract the attention and interest of partners, helping to explore new business opportunities and areas.
Norms
When writing foreign trade English letters, it is necessary to follow certain norms, such as correct addressing, polite wording, clear expression, accurate grammar and spelling, to reflect professional competence and respect the other party.
conditions
输标02入题
Ensure that the contract includes provisions for payment terms, delivery dates, warran
01
03
Sign the contract once all parties have agreed to its terms and conditions
新编外贸英语函电写作教程Unit 1Business Letter Writing
2018/6/17 6
5C
“完整原则”是指，信函内容应提供读者所需要的 所有信息，尤其像询盘、询问贸易条件等需要回复 的信函，内容更需要清楚完整。 信函是否完整，可以用“5W1H”来检验，即:
2018/6/17
Who When Where What why how
7
5C
2018/6/17 10
Writing Model
2018/6/17
11
Writing Model-Structure
一般来说，外贸函电中涉及的每一封信函，均可按 内容的递进分为以下三个部分：
1. 首段问候语（opening paragraph），如下：
2018/6/17
2018/6/17 8
5C
“礼貌原则”是指买卖双方应十分注重措 辞方式，要婉转、礼貌，以便对方接受。 在写作时，可以通过使用虚拟语气、委婉 语气等方法迂回地表达观点、提出要求。 例如：
2018/6/17
9
5C
1. If it were not for the large orders we receive from a number of our regular customers, we could not have quoted for supplies even at that price. 试比较：If it is not for the large orders we receive from a number of our regular customer, we cannot quote for supplies even at that price.
Unit 1 Business Letter Writing
5C
“完整原则”是指，信函内容应提供读者所需要的 所有信息，尤其像询盘、询问贸易条件等需要回复 的信函，内容更需要清楚完整。 信函是否完整，可以用“5W1H”来检验，即:
2018/6/17
Who When Where What why how
7
5C
2018/6/17 10
Writing Model
2018/6/17
11
Writing Model-Structure
一般来说，外贸函电中涉及的每一封信函，均可按 内容的递进分为以下三个部分：
1. 首段问候语（opening paragraph），如下：
2018/6/17
2018/6/17 8
5C
“礼貌原则”是指买卖双方应十分注重措 辞方式，要婉转、礼貌，以便对方接受。 在写作时，可以通过使用虚拟语气、委婉 语气等方法迂回地表达观点、提出要求。 例如：
2018/6/17
9
5C
1. If it were not for the large orders we receive from a number of our regular customers, we could not have quoted for supplies even at that price. 试比较：If it is not for the large orders we receive from a number of our regular customer, we cannot quote for supplies even at that price.
Unit 1 Business Letter Writing
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外贸英语函电
English Letters for International Trade
第一章 商务信函的组成
学习目标 通过本章学习，了解英文商务信函的各组成部分 熟悉英语商务信函的格式 能够规范，正确，专业地写好商务信函的每一部分
第一章 商务信函的组成
Letterhead
Reference Number Date Inside Address
可选部分
(1)参考编号： Your ref：NJ/lih Our ref: MK/dj
(2) 经办人： Attention: Accounting Department
(3)事由： Subject：New Product Catalogue (4) 附件： Enclosures：1. Price List
CIMC Container Co. Ltd. CIMC Industrial Area, Daao Town, Xinhui District, Jiangmen City Guangdong Province, 529144 P. R. China. Tel: 0086 -750-6245391; Fax: 0086 -750-6245555; 6245699 E-mail: peter@
Attention Line
Salutation
Subject Line ____________________________________________________ ____________________________________________________ ____________________________________________________
信内地址例子
例1： Dr. Robert Dixon Dean of Student Activities District of Columbia Polytechnic 945 Avenue E. NY Washington, DC 20025 例2： Ms. Linda Cook, Assistant Direct of Public Relations 3117 Avenue E Washington 20103
2. Catalogue (5)抄送： c.c.: After-sales Service Department
(6)附言： p.s.: Don’t forget the deadline is 13th, June.
(7)内部代号(所达国名称)
格式
各行开头都左边顶格是是齐头式(Block style)，齐 头式在极度尊重工作效率的美国很流行，是最易操 作现代的一种格式；改良齐头式与齐头式的区别在 于日期和客套结束语连同签字部分被移向右边。从 视觉上感觉平衡些，改变了齐头式一边倒的感觉。 缩进式与改良齐头式的唯一区别在于采用缩进式的 信件正文的每段第一个词缩进去4-6个空格，英国 常用此格式。
信内地址组成部分
(1) Name of people addressed(收信人姓名) (2) Title of people addressed(收信人职位、头衔) (3) Name of organization(单位名称) (4) number and name(门牌号码、街道名称) (5) City, state, code(城市，州和邮编) (6) Country(所达国名称)
Complimentary Close Signature Enclosure Carbon copy Postscript Identification Marks
信头组成部分
信头一般包括以下内容: ➢公司名称 ➢地址 ➢联系电话 ➢传真 ➢公司网址 ➢E-mail 地址 ➢公司标志等
信头例子
结尾敬语： Dear sir(s) Yours faithfully Gentlemen Truly yours Dear Mr. Henry Yours sincerely
签名
1. 签名者代表公司或者单位时，一般首先打印出公司的名称，然后 再签名。 Yours faithfully, Agricultural Machinery Industry Company Zhang Haijun Zhang Haijun General Manager 2.女性签名时，为便于回信人正确使用称呼，应在打印的姓名前用 括号注明Miss, Mrs.或Ms。 Sincerely yours Zhang Hai (Ms) Zhang Hai 当负责人不在而以授权书或者口头方式授权经办人员代签名时： Yours sincerely, p.p. Zhang Min John Smith
齐头式
Letter head
March 21, 2010
Iside Address Attention: Purchasing Manager
Dear Sir or Madam:
Re: Hard wood for fine furniture
I would like to take this opportunity to introduce ourselves.….All our wood and products are 100% FSC certified. Please feel free to contact us with any questions or comments.
称呼、正文、结尾敬语
称呼： Doctor Black，Dear Mr. President 正文： Thank you for your inquiry of May 20, and appreciate your interest in our “Yiren” T-shirt.
We are writing to you in the hopeween us.
English Letters for International Trade
第一章 商务信函的组成
学习目标 通过本章学习，了解英文商务信函的各组成部分 熟悉英语商务信函的格式 能够规范，正确，专业地写好商务信函的每一部分
第一章 商务信函的组成
Letterhead
Reference Number Date Inside Address
可选部分
(1)参考编号： Your ref：NJ/lih Our ref: MK/dj
(2) 经办人： Attention: Accounting Department
(3)事由： Subject：New Product Catalogue (4) 附件： Enclosures：1. Price List
CIMC Container Co. Ltd. CIMC Industrial Area, Daao Town, Xinhui District, Jiangmen City Guangdong Province, 529144 P. R. China. Tel: 0086 -750-6245391; Fax: 0086 -750-6245555; 6245699 E-mail: peter@
Attention Line
Salutation
Subject Line ____________________________________________________ ____________________________________________________ ____________________________________________________
信内地址例子
例1： Dr. Robert Dixon Dean of Student Activities District of Columbia Polytechnic 945 Avenue E. NY Washington, DC 20025 例2： Ms. Linda Cook, Assistant Direct of Public Relations 3117 Avenue E Washington 20103
2. Catalogue (5)抄送： c.c.: After-sales Service Department
(6)附言： p.s.: Don’t forget the deadline is 13th, June.
(7)内部代号(所达国名称)
格式
各行开头都左边顶格是是齐头式(Block style)，齐 头式在极度尊重工作效率的美国很流行，是最易操 作现代的一种格式；改良齐头式与齐头式的区别在 于日期和客套结束语连同签字部分被移向右边。从 视觉上感觉平衡些，改变了齐头式一边倒的感觉。 缩进式与改良齐头式的唯一区别在于采用缩进式的 信件正文的每段第一个词缩进去4-6个空格，英国 常用此格式。
信内地址组成部分
(1) Name of people addressed(收信人姓名) (2) Title of people addressed(收信人职位、头衔) (3) Name of organization(单位名称) (4) number and name(门牌号码、街道名称) (5) City, state, code(城市，州和邮编) (6) Country(所达国名称)
Complimentary Close Signature Enclosure Carbon copy Postscript Identification Marks
信头组成部分
信头一般包括以下内容: ➢公司名称 ➢地址 ➢联系电话 ➢传真 ➢公司网址 ➢E-mail 地址 ➢公司标志等
信头例子
结尾敬语： Dear sir(s) Yours faithfully Gentlemen Truly yours Dear Mr. Henry Yours sincerely
签名
1. 签名者代表公司或者单位时，一般首先打印出公司的名称，然后 再签名。 Yours faithfully, Agricultural Machinery Industry Company Zhang Haijun Zhang Haijun General Manager 2.女性签名时，为便于回信人正确使用称呼，应在打印的姓名前用 括号注明Miss, Mrs.或Ms。 Sincerely yours Zhang Hai (Ms) Zhang Hai 当负责人不在而以授权书或者口头方式授权经办人员代签名时： Yours sincerely, p.p. Zhang Min John Smith
齐头式
Letter head
March 21, 2010
Iside Address Attention: Purchasing Manager
Dear Sir or Madam:
Re: Hard wood for fine furniture
I would like to take this opportunity to introduce ourselves.….All our wood and products are 100% FSC certified. Please feel free to contact us with any questions or comments.
称呼、正文、结尾敬语
称呼： Doctor Black，Dear Mr. President 正文： Thank you for your inquiry of May 20, and appreciate your interest in our “Yiren” T-shirt.
We are writing to you in the hopeween us.