新编商务英语阅读教程Unit5 Text A Types of Salespersons
合集下载
商务英语阅读Chapter 5
e.g. The area is remarkable for its scenery
Chapter 5 Brand and trademark visible adj ~ (to sb/sth) 1 that can be seen; in sight 可见的; 看得见的
e.g. This star is not visible to the naked eye. 这颗星 肉眼看不见.
Chapter 5 Brand and trademark overcome v. to defeat or succeed in controlling or dealing with something e.g. to overcome difficulties/obstacles/problems/resistance
What is brand “Name, term, design, symbol”, or any other feature that identifies the seller’s goods and services. expressed in the form of logos , graphic representations
Chapter 5 Brand and trademark
商标：工商企业用于标明商品所有权并区别于其他商品的标 志。商标可以是词或词组、字母、数字、图案、名称、产品 的形状或其他外观、包装或色彩组合。商标(通常用TM表 示，注册后通常用符号表示)是其所有人的财产，受法律保 护，未经授权，他人不得擅自使用。商标所有人不需特地向 美国专利和商标局或其他州政府部门注册便可获得商标或服 务标志(标定服务来源)的法律权利，但经正式注册往往在法 律上更具优势。
新编商务英语阅读教程Unit5 Text B Marge, a Top-notch Salesperson
New words and expressions
• • • • appraisal 评估 sour grapes 酸葡萄 hire sb. away 把某人挖走 year-end performance appraisal 年末业绩考核
Understanding the text
• Story of MaRge
New words and expressions
• • • • • • • • overbuy 买多了 ‘em =them work one’s way up 通过工作努力攀升 garment 衣服 running suit 跑步服 seam 缝，衣缝 come apart 裂开 confrontation 对抗，遭遇
Unit5 Text B Marge, a Top-notch Salesperson
By Jack
New words and • • • • Inc. =incorporate 有限责任公司 a line of 一系列 meet quota 完成定额 dime 一枚硬币 fall part 散开 new accounts 新客户 profit-potential 有可能产生利润的 go in 投身进去
New words and expressions
• • • • • • • • buy into 买入 head buyer 主要买主 up to quota 达到定额 over quota 超过定额 plow back into 再投资于 overhead expense 经常的开支项目 kickback 回扣 escort 护送
EXERCISE
• P 102-104
ASSIGNMENT
•Preview Unit 6TEXT1
商务英语阅读 unit-5
5-1
Professional Words & Expressions
retailer allowance trade deal corporate image reseller stimulate sales force rational appeal lead wholesaler push money point of sale voucher approach
5-2 Task 1
J. a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them K. involving goods convertible into cash in a short time L. cash paid to salespeople as a bonus when they sell specific items of merchandise. It may be paid by the manufacturer or the retailer
K
7. rational appeal
D
5-2 Task 1
8. push money
L
9. continuity program
M
10. trade-in
A
11. leverage
G
12. allowance
H
13. reseller J
14. sales force
C
15. prospect
I
There are 8 tasks designed for you in this unit. These tasks and the three texts will help you understand sales and promotion and the definition and the techniques of sales promotion as well as personal selling.
Unit5商务英语综合教程第五单元PPT课件
Activation
① Theme of the unit ② Can you identify the types of the
following movies?
Activation
The theme of this unit is the role of entertainment industry in general and filmmaking in particular.
In a good drama film, the audience are able to experience what other characters are feeling and identify with someone. e.g. Little Women, Becoming Jane Austen.
Essential element: Heroism a resourceful character struggling against incredible odds, e.g. life-threatening situations, or an evil villain, with victory achieved at the end after difficult physical efforts and violence. Story and character development are generally secondary to explosions, fist fights, gunplay and car chase.
1. What are the other types of movie? Can you name their characteristics?
新编剑桥商务英语unit-5
A. Because people don’t like traditional art.
B. Because people don’t know if it’s good or bad.
C. Because it sends out a certain message about the company.
A. the consultant tell the artist what you want.
B. the artist know what you want.
C. the artist make most of the decisions.
4) The consultant believes that choosing art for the workplace is about
I: So you already have the painting?
AC: Yes, or we can ask an artist to create works for your specific space. In this case, the client has some input but it’s important to remember when choosing workplace art that art is not your brand. If you ask the artist to emphasizes your company image in some way, you’ll just end up with bad art. Either way, you have an art consultant who oversees and project manages the production of any commissioned artwork and makes sure it’s completed and installed on time and within budget. And that also includes fitting appropriate lighting and any other maintenance and fitting.
商务英语阅读 Unit 5 Business Elite
7. monolithic [ ,mɔnəu'liθik ] adj. 整体的；巨石的， 庞大的；完全统一的 n. 单块集成电路，单片电路 8. deteriorate [ di‘tiəriəreit ] vi. 恶化，变坏 vt. 恶化 economic deteriorate 经济萧条 The patient's condition has deteriorated over the last few hours. 几个钟头前病人的病情已恶化。 His sight have begin to deteriorate. 他的视力已经开始下降。 9. hyperbole [ hai'pə:bəli ] n. 夸张的语句；夸张法
10. lust [ lʌst ] n. 性欲；强烈的欲望 vi. 贪求，渴望 The seven deadly sins: Gluttony, Greed , Sloth , Envy , Wrath , Pride and Lust. 这七宗罪：饕餮、贪 婪、懒惰、嫉妒、愤怒、傲慢与欲望。 11. momentous [ məu‘mentəs ] adj. 重要的；重大 的 Today is a momentous day for China. Today is a joyous day for all Chinese people. 今天，是一个全中国普天同庆的日子，是全球华人举 杯同贺的日子。 12. continuity [ ,kɔnti‘nju:iti ] n. 连续性；一连串；分 镜头剧本 continuity axiom 连续性公理
4. According to Dell, Services is a business where the demand is really greater than the supply. T
商务英语阅读第一册上 Unit 5
One caregiver said that she had always been close to her mother; another was the oldest child; another was the youngest child. In a word, they all felt that they could do the job better than anyone else.
Because they often have jobs responsibilities to take care of.
and
other
Why is a spouse usually reluctant to use community services to help care for the dependent person?
Pre-reading Expressions
Expressions that are likely to be used to talk about the old people:
A health diet is helpful to the old. Caring of the old can be stressful. Old age is often accompanied by all kinds of diseases such as high blood pressure.
Pre-reading Questions
Should the elderly live with their adult children or by themselves independently?
Live with children: In case of an emergency – a fall, a stroke, they can be looked after; They won’t feel lonely; They will be able to baby-sit their grandchildren; They can help with house chores. Live independently: A feeling of self-reliance is encouraged; Avoid conflicts or tension between generations arising from different values. Avoid being a family burden
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
New words and expressions
solely 单独 goodwill 好感 be engaged in 从事， 参与…. pharmaceutical 制药的 druggist 药商 characteristic 特点，特征 processalesman
Order
getter(current customer sales, new-business sales) Order taker(inside order taker and field order taker) support personnel(Missionary salespersons, trade salespersons, technical salespersons)
By Jack
New words and expressions
personnel 人事人员 perform 扮演 inform 知悉，预示 current customers sales 现有客户销售 new-business sales 新业务销售 sample 体验，抽样检查 perpetuate 使永存，维系 extensive sales 广泛的销售
New words and expressions
order getter 销售过程中拿到订单并积极扩大业 绩的人 order taker 接单员， 拿到订单但不积极扩大业绩 的人 missionary salesperson 传教士销售人员 trade salesperson 贸易型推销人员 technical salesperson 技术型销售人员
salespersons salespersons
Technical
Exercise
P95 -97
Assignment
Preview text b
See you !
Order Getter
Current
customer sales
New-business
sales
Order taker
Inside
order taker
Field
order taker
Support personnel
Missionary Trade
Salespersons
New words and expressions
sufficient 足够的 routinely 日常 track 跟踪 inventory 存货清单 periodically 定期地 bulk 大块 functionary 公职人员 facilitate 促进，助长