香奈儿swot分析 英文
香奈儿五力模型分析
香水创立年份 1865 1922 1947 1928 1935 1970 1988 1994 2003 2003
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替代品威胁
精油,香精
花露水
熏香，松脂
纯度最高，持续 时间长，且香精油 是一种纯植物的萃 取液，采自单一植 物来源的一种挥发
性芳香物质
价格低廉且香味 持久又能驱蚊，一 种多用，受广大的 人民群众的喜爱， 拥有较大的中下层 市场。又有香水的
因为没什么替代产品竞争，而且香料有地区限制，品质都是天生的， 所以本来供方还价能力是很低的。
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买方还价能力
1.由于香水是高档化妆品，所以无法大批量购买（除了某些大商场等 大买家），并且一瓶香水的使用时间非常长，所以香水的销量不会特 别好。
2.目前香水是没有标准化的，香水的价值主要体现在品的品牌价值 上。
目录
1 2 3 4 5
行业内竞争者 新进入者的威胁
替代品威胁 买方还价能力 供方还价能力
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行业内竞争者
行业内竞争者
各个品牌之间互有特色，竞争较为缓和。（比如 香奈儿NO.5系列，迪奥的真我系列）
各个香水厂家都有巨大的公司规模，都难以在竞 争中完全处在上风。
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新进入者的威胁
品牌 Burberry CHANEL DIOR GUERLAIN（娇兰） Lancome GUCCI 高田贤三 (Kenzo Parfums) 三宅一生 (Issey Miyake) VERE WANG（王薇薇） Céline Dion（席琳迪翁）
功效。
健康自然，有医 用效果，但是携带 不便，基本只能在
室内进行。
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供方还价能力
高级香水的原料都是特定的，只有特定地方的花才能满足，产品差异 化很大（产品差异化指企业在提供给顾客的产品上，通过各种方法造 成足以引发顾客偏好的特殊性，）比如香奈儿香水，它的香味由法国 南部Grass的五月玫瑰、茉莉花、乙醛等80种成分组合而成，清幽的 繁花香气凸现女性的娇柔妩媚。
有关香奈儿的五力模型和SWOT
走廊设计： 走廊设计： 目的——突出香奈儿的品牌文化 突出香奈儿的品牌文化 目的 内容——讲述香奈儿品牌诞生与发 讲述香奈儿品牌诞生与发 内容 展的故墙体背景以简单的黑色、 形式 墙体背景以简单的黑色 白色为主色调，运用照片、文字、 白色为主色调，运用照片、文字、 衣帽成品及LED显示屏按照时间先 衣帽成品及 显示屏按照时间先 后顺序陈列
世上可以有很多的公爵夫人但世上只有一个cocochanepage只要no5别无所求page10行业内现有竞争者五力模型分析page11供应商的议价能力香奈儿作为世界顶级品牌在全球具有统一性香奈儿的商品遍布全球尤其香水与服装在全球具有一定的权威性得到了大众的认可商品的价格也得到了丏家的认可page12购买者的议价能力香奈儿的终端建设集中于富甲名流聚集的地方香水围绕着本品牌的定位所要传达的品牌核心价值所进行决定和选择的
入口设计理念： 入口设计理念： 白底黑色的双C标志，简单、 白底黑色的双 标志，简单、醒目 标志 可以很容易地就发现将cocochanel的双 交叠 的双c交叠 可以很容易地就发现将 的双 而设计出来的标志，这更是让chanel迷们为之 而设计出来的标志，这更是让 迷们为之 疯狂的“精神象征” 疯狂的“精神象征”。 巨幅的海报则让到来的宾客一目了然， 巨幅的海报则让到来的宾客一目了然，这是为 香水爱好者准备的盛会
娇兰GUERLAIN 兰蔻Lancome 夏尔美shalimar 迪奥Dior 雅诗兰黛 巴宝莉Burberry
蒋 永 亮
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蒋 永 亮
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最适合你的颜色，才是世界上最美的颜 色。 穿着破旧，则人们记住衣服；穿着无暇， 则人们记住衣服里的女人 流行易逝，风格永存。
蒋 永 亮
------世上可以有很多的公爵夫人， 但世上只有一个Coco Chane
香奈儿品牌英文介绍作文
香奈儿品牌英文介绍作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Chanel is a luxury fashion brand that has been around for over a century. It was founded by Coco Chanel, a visionary designer who revolutionized the way women dress. The brand is known for its timeless elegance, impeccable craftsmanship, and iconic designs.Chanel's iconic double-C logo is recognized all over the world as a symbol of luxury and sophistication. The brand's signature tweed suits, little black dresses, and quilted handbags are timeless classics that have stood the test of time.In addition to fashion, Chanel also offers a range of beauty and fragrance products. The brand's perfumes, such as Chanel No. 5, are some of the most iconic and best-selling fragrances in the world. Chanel's beauty products are known for their high quality and luxurious packaging.Chanel has a strong presence in the world of highfashion, with its runway shows and advertising campaigns setting trends and influencing the industry. The brand has also expanded into accessories, jewelry, and eyewear,further solidifying its status as a global luxury powerhouse.Overall, Chanel is a brand that represents timeless elegance, luxury, and sophistication. Its iconic designsand high-quality products have made it a favorite among fashion lovers and celebrities alike. Whether it's aclassic quilted handbag or a bottle of Chanel No. 5, owning a piece of Chanel is like owning a piece of fashion history.。
介绍香奈儿品牌的英语作文
介绍香奈儿品牌的英语作文In the realm of fashion, few names are as synonymous with luxury and elegance as Chanel. Founded in 1910 by Gabrielle "Coco" Chanel, the brand has become an emblem of French sophistication and a beacon of haute couture. Coco Chanel's philosophy of fashion was revolutionary in her time; she believed that luxury must be comfortable, otherwise it is not luxury. This ethos is woven into the very fabric of Chanel's identity, which continues to influence the fashion industry to this day.Chanel's journey began in a modest hat shop in Paris, where Gabrielle Chanel's simple yet sophisticated designs quickly gained popularity among the French aristocracy. Her early success allowed her to expand into clothing, and in 1916, she introduced the iconic Chanel suit, a symbol of feminine freedom that contrasted sharply with the restrictive corsets of the era. The suit's clean lines, tweed fabric, and practical elegance embodied Chanel's vision for modern women's wear.The 1920s saw Chanel at the forefront of several significant trends. She popularized the "little black dress," a staple in women's wardrobes even today, and launched her first perfume, Chanel No. 5, which remains one of the most recognized fragrances worldwide. The perfume's name and the now-iconic bottle design were testaments to Chanel's minimalist aesthetic, which favored simplicity over the ornate styles of the time.Chanel's impact extended beyond fashion and fragrance. She was a pioneer in the use of jersey fabric, traditionally used for men's underwear, in women's clothing. This innovation not only made her garments more comfortable but also more affordable, democratizing fashion in a way that was unheard of at the time. Her designs were a blend of elegance and practicality, embodying the liberated spirit of the post-World War I era.The brand's logo, two interlocking Cs, has become a universally recognized symbol of luxury. The logo, designed by Coco Chanel herself, represents the brand's core values of simplicity, elegance, and timelessness. It adorns everything from handbags and jewelry to sunglasses and watches, each item crafted with the meticulous attention to detail that is a hallmark of the Chanel brand.Throughout the 20th century, Chanel continued to set trends and break barriers. In the 1950s, the brand introduced the Chanel 2.55 handbag, named after its release date in February 1955. The bag's quilted leather, chain strap, and lock mechanism were innovative features that combined form and function, making it an instant classic.Today, Chanel stands as a giant in the fashion industry, its legacy preserved and advanced by a succession of talented designers, including Karl Lagerfeld and Virginie Viard. The brand's collections are eagerly anticipated events in the fashion calendar, and its influence can be seen in the work of contemporary designers across the globe.Chanel's story is not just one of fashion but of a woman who dared to defy convention and in doing so, redefined what fashion could be. It is a testament to the power of vision and the enduring appeal of designs that prioritize both beauty and utility. As Chanel herself once said, "Fashion fades, only style remains the same." This statement captures the essence of the brand, which continues to captivate and inspire, just as it did over a century ago.In conclusion, Chanel is more than a brand; it is a symbol of enduring style and innovation. Its founder's pioneering spirit lives on in every stitch and seam, ensuring that Chanel remains at the forefront of fashion, setting the standard for luxury and elegance for generations to come. Chanel's legacy is not merely in the clothes and products it creates but in the philosophy it espouses: that true luxury lies in freedom, comfort, and timeless style. 。
香奈尔swot分析
(3)市场进入壁垒降低。我国进入WTO以后，对于奢侈品的 进出口限制有所放宽，所以，香奈儿进入我国国内市场 的关税限制降低了，也能够更好的在国内市场上销售产 品。
(4)市场需求增长强劲，可快速扩张。我国的经济正在飞速发 展，人民生活水平也在不断的提高，人们对生活的品质 有了更高的追求。在这样的环境下，香水作为一种高品 位的化妆品，它的市场需求增长强劲，香奈儿有及其广 阔的潜在市场。
升值，进出口贸易政策也在不断的更新完善，势 必会影响到香奈儿产品进口到中国市场。
(2)人口特征，社会消费方式的不利变动。中国女性 对香水的要求与西方女性相比有很大的差异，地 区之间的差异也很大，社会经济发展状况的差异 也导致了消费水平及消费方式的差异。对香奈儿 来说，能够立足中国市场，还需要经过很多的努 力。
(5)组织体系优势：完善的信息管理系统，忠诚的客户群 。香奈儿 作为一种奢侈品的品牌象征，它针对的是高消费的群体。而对于 消费者来说，香奈儿也是一种身份地位的象征。
(6)竞争能力优势：强大的经销商网络，市场份额的领导地位 。香 奈儿在世界各国都设有分公司或拥有它的经销商，在市场上占又 领导地位。
劣势(W):
(3)无形资产优势：优秀的品牌形象，良好的商业信用，积极进取的公司文化 。 香奈尔是一个有80多年经历的著名品牌，它以优良、高雅的品质为公司树立 起优秀的品牌形象。 Nhomakorabea优势
(4)人力资源优势：关键领域拥有专长的职员，积极上进的职员，很 强的组织学习能力，丰富的经验。创始人Gabrielle Chanel香奈 尔自身对她创立的品牌有独到的理解，具有高雅、简洁、精美的 风格。香奈尔逝世后，1983年起由设计天才卡尔 拉格菲尔接班， 在设计中，既奔放又端庄，既有法国人的浪漫、诙谐，又有德国 式的严谨、精致。
香奈儿英文讲稿（精选5篇）
香奈儿英文讲稿（精选5篇）第一篇：香奈儿英文讲稿Design 1910 CHANEL MODES(配图1)Gabrielle [,ɡɑ:bri:'e] Chanel opens her first shop at 21 rue[ruː] Cambon in Paris, creating hats under the name “CHANEL Modes”.Favored by the most famous French actresses of the time, her designs help to establish her reputation.Gabrielle Chanel’s simple, elegant style of dress creates a sensation, and is soon imitated by all of Paris.1910 香奈儿时尚嘉柏丽尔·香奈儿在巴黎康朋街21号开设了自己的第一家女帽店，以“香奈儿时尚”为名，制作帽子。
她的设计受到当时最著名的法国女演员的垂青，也为她带来了美誉。
嘉柏丽尔·香奈儿简洁优雅的着装风格引起轰动，迅速风靡了整个巴黎。
1921 CHANEL N°5 Mademoiselle [mɑːdmwɑː'zel] Chanel unveils [ʌn'veɪl] her first fragrance, the iconic [aɪ'kɒnɪk] CHANEL N°5.Created by Ernest ['ɜ:nɪst] Beaux[boz], former perfumer to the Tsars[zɑr], N°5 is so called because it was the fifth scent presented to Mademoiselle Chanel.A truly timeless classic, N°5 remains the ultimate symbol of femininity.香奈儿N°5 香奈儿推出自己的第一款香水，标志性的“香奈儿N°5”。
swot分析英文版
SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。
Marketing-SWOT分析法【专业市场分析英文版】
Ms Carren RoyGroup 6: Isabel, Serena, Bobby, Lareina, KathyMay 24th, 2012 SWOT-Analysis [Wall’s product extension]Strengths1.Advantages of position:i.Esteemed, established, mature, world-wide operation with salesin China Main land, HongKong, India, Indonesia, Jordan, Lebanon, Malaysia, etc.ii.Wall’s is the market leader of the Pakistani Ice cream market.iii.Unilever has been selling ice cream for decades, though theHeartbrand was launched world wide in 1999. The Heartbrand logo iscommon to every country and has come to be synonymous withquality treats.2.Capabilities:We are capable of reaching 15% market share in China in two yearssince with a prestigious operation and considerable market share theheartbrand has established an excellent platform for furtherdevelopment such as a product extension.petitive advantages:i.Deep roots in local cultures and markets around the world, whichestablish a strong relationship with consumers and are the foundationfor the future growth.ii. A truly multi-local multinational: we bring our wealth of knowledge and international expertise to the service of local consumers.P's (unique selling points):i.Health: In some studies, particularly an eight-year-long one that wasreported in 2006, many health professionals accept the notion that alow-fat diet decreases people’s risk of disease. Low-fat ice cream istherefore popular in the current market.ii.Keep-slim & satisfaction: Women and teenagers are the maincustomers of our products. As a commonly known trend, women andteenagers prefer sweet and iced food whereas partly because of theincreasing number of obesity they now prefer foods that can not onlysatisfy their stomachs but also help them keep slim.5.Resources, Assets, People:i.Fully equipped with state of the art machinery, the Wall’s factory is astandard of hygiene and technology in the region and has becomesynonymous with quality.ii.Strong, recognizable brands: Mention ice cream and most people think of the Heartbrand. The brand with the big red heart logo isbehind many much-loved ice cream classics from indulgent treats likeMagnum and Cornetto to the refreshing fruit tastes of Solero andfamily favourites like Viennetta.iii.Strong relationships with your suppliers: We have long-term rental contracts for in our business locations including China, Singapore,Pakistan, etc.iv. A positive relationship with customers: Few foods are guaranteed to put a smile on people's faces like ice cream. But while ice creamshould always be fun, we've an ever-growing range of lower fat, lowersugar products. Wall’s liw-fat series, which are the lighter versions forthose watching the calories and smaller sizes for smaller appetites, aswell old favourites – there's something for everyone.v.Unique alliances with other businesses: Wall’s has been kept asmoothing relationship with other ice cream brands including Ben &Jerry, which shares the same parent company Unilever and whichenables us to gather useful first-hand information.6.Experience, market share, data:i.Global leader: Wall’s is sold in more than 40 countries making it themost widely available ice cream worldwide. Unilever is the globalleader of ice cream and frozen desserts manufacturing with almost 18%of the global market share.ii.Wall’s was bought by consumer products manufacturer Unilever in 1999, but were still able to retain their social responsibility platformand kept both co-founders closely involved with product development.Their brands complement Unilever's existing ice cream brands.7.Innovative aspects:i.With customers becoming more health conscious, Wall’s has alsotaken a conscious step to providing healthier and nutritious products.Wall’s innovatio n centre in UK is constantly working on makinghealthier products by reducing the fat content in the products yetoffering the same great taste. Wall’s is striving to be a healthier choicefor kids by lowering sugar content and introducing nutrient richofferings like Moo which has calcium equal to one glass of milk.ii.The new notion of the combination of low-fat food and delicious food makes our product innovative, special and desirable.iii.Cold extrusion technology: This technology enables us to 'double churn' our ice cream to deliver a higher quality, creamy textured icecream that is lower in fat.8.Advertisements, communications:A proven advertising process that works well: Wall’s advertising toolsincluding TV advertisement, magazing advertisement and posters gaingood reputation and expectations among customers.9.Cultural, attitudinal, behavioural:i.On 1 May 2008, Unilever Group Chief Executive Patrick Cescauannounced that most Unilever’s products will be certified sustainableby 2015. He also told the audience at the Prince of Wales’ May DayClimate Change Summit in London that Unileverm, which is the parentcompany of Wall’s, was supporting the call for an immediatemoratorium on any further deforestation in Indonesia.ii.Many high-fat foods are pre-packaged, such as potato chips and snack cakes. This kind of packaging and preparation costs money. A low-fatdiet based in whole foods can cost much less money. Our low-fat icecream is therefore preferred for its lower price.10.Philosophy and valuesThe Wall’s Heart brand stands for a good honest scoop of pleasure. Itsphilosophy is to be an evangelist of pleasure: “A day without pleasureis a day lost.”Weakness:1.Disadvantages of positioni.Though Wall’s product is worldwidely well-known, the demand curveof a company with an established reputation becomes less elastic.Lower price not necessarily implies a great increase in revenue.ii.Cream and sugar are two main and inevitable ingredients in ice cream;people who believe cream would do no goods to health are veryunlikely to be convinced by our claims, which states that this icecream will help people keep fit as well as healthy.ck of competitive strength:A product like ice cream has too many substitutes and the flavors of ice creamare limited; in competitive market, it is hard for Wall’s to increase its marketshare.3.Quality and efficiency:Since the product is made to be low-price, but the technology involving fatextrusion is complicate d and costly; it’s hard for us to keep a low price with high quality.4.Financial aspect:As a new contructed production system, without convincing data of marketimpact, low-fat series can hardly get enough financial supports from the parent company.5.Own known vulnerabilities:We are lack of proof that shows the effectiveness of low-fat ice cream. Sincethe product has never been sold or used before, we don’t have 100% sureabout the effectiveness on health and abesity.6.Low innovative skills:Wall's ice cr eam flavors haven’t been changed for long, of which the reason is that ice cream flavors are hard to be more improved and desirable, and areunlikely to be favored by customers because more and more customers nowprefer original flavors of foods.Opportunies1.Market Demand:i.The low fat ice creams will aviod the development of adiposis amongchildren, so their parents are willing to buy this kind of ice cream fortheir kids.ii.China (Mainland) region and Asia area favor the slim figure, therefore girls prefer to keep fit, creating a huge demand of low-fat food items.iii.The increase in overall income of Chinese people, which stands for an increase in purchasing power.petitors' vulnerabilities:i.Poor production-qualities of competitive brands. Brands which offerlow-fat ice-creams like Nestle and Yili have been exposed to produceinferior qualities and the public.ii.Other low-fat products are very unlikely to be sold at ordinary shops like 7-eleven and Watson.3.Industry or lifestyle trends:Chinese people are now calling for a life that is simple and healthyrather than luxurious, which suggests that low-cost and healthy foodis preferred by the market.4.Technology development and innovation:i.Technological advances in food production and processing have giventhe food industry new tools, such as protein-or carbohydrate-basedfat replacers, that are likely to accelerate the introduction of tastyreduced-fat foods in the future.ii.The refrigerated transportation industry development (a technology can transpot perishable products under low temperture condition),which provides opportunies to lower the production costs.ernment support:The favourable government’s policies of new economic zones provide theforeign enterprises interest rate and taxation advantages, which providesdevelopment opportunies for our product.6.Partnerships, agencies, distribution:In 2003, Wall’s established outlets in Shanghai, China, which has considerably increased revenue for Wall’s and therefore set an good example for our low-fat product.Threats:1.Market demand:i.There were lots of harmful foods with illegal additives in the market,including import foods and foods produced by foreign companies.Consumers may not believe in the new production.ii.The recently news which concerned illegal ways to produce ice-cream affect market demand, consumers may not trust the production.iii.Kwality Walls Complaints. Bad taste of Kwality Walls paddle pop ice cream. (News of 2011, April)iv.There’s a trend of DIY, some may make their own ice-cream at home and we will lose this part of consumers.v.The ruling price of diet ice-cream is relatively high; some consumers may not believe our products with so low a price.2.Decreasing expectations from authorities:Jon Cox, head of Swiss research at Kepler Capital Markets in Zurich:“It's going to be difficult to get back underlying volume growth. I thinkvolume growth in a heavily developed market is going to be hard. ”3.Political effects:Since 2002, Chinese government decreased preferential policies forforeign companies, which increased producing costs and the difficultyof launching new products.petitor intentions:i.There’re already many low-fat products in market and very few ofthem have made great success.ii.Many competitors deceive customers by posting misleadinginformation on their advertisement, which can lower consumerconfidence in similar products.5.New technologies, services, ideasi.The pollution cost is getting higher and more attention, we may lossboth profits and reputation if the pollution of new technology can’t behandled perfectly.ii.With the development of technology, more producers will enter the market and steal our consumer.iii.The flavour we launch may not fit consum ers’ demands because of the low-fat food would be less tasty than the original ones.iv.China Company Yili is now planning to launch a new low-fat ice cream with advanced technology, which harms our opportunies in selling ourice-creams.6.Financial and credit pressuresThe company has put a lot of money in brand outlet stores, the fail oflaunching diet ice-cream may have the potential to destroy thecompany.7.Economical pressuresThe appreciating RMB lowers foreign investment possibilities; peoplein China Mainland now prefer to shop in HK, USA, etc.8.Seasonality, weather effectsOur product can only have a good sale in summer, only a few Chineseeat ice-cream in winter. We will have to face the challenge when ourrevenue is low under the condition of snowy and rainy days.。
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Chanel Competitors
Gucci
Based in the Netherlands Specializes in clothing, cosmetics, shoes Strong brand identity
PRADA
Based in Milan, Italy Fashion leader Known for its runway shows
History
Gabrielle “Coco” Chanel Started in 1909 Known for simple and classic looks
Chanel No. 5
Introduced in 1922 Still their most successful perfume today, nearly 86 years later
Chanel Weakness
Chanel high price Chanel limited productions Chanel beauty productions
Karl Lagerfeld
The Chanel Chief Designer who is leading Chanel to another peak in its fashion development.
Chanel Perfume
No5, No19, COCO, Cristall，ALLURE , CHANCE, and N°22, CUIR DE RUSSIE, GARDENIA, BOIS DES ILES, UNE FLEUR DE CHANEL and Chanel male perfume: Allure .
Worldwide *cosmetics sales increase just 3.6% in 2006, not a great change in 2007
Risks
High Duty In China, the customs added 60% to the cost of goods Different Concepts Compare western countries and China on perfume preference Fake Goods Difficult to distinguish In every corner, especially in developing countries
Cut
Fabric
Lining
Camellia and Chanel Logo
Camellia is an important design factor in Chanel’s design.
Chanel’s logo is two C together which has become one of the most recognized labels in the world.
Chanel production is known for its quality. Some of the cloth is exclusively owned by Chanel. Embroidery
Tweed Fabric
Button Decorative Chain
Cloth cont.
Future trend
Pay more attention to emerging markets Some brands are just in developed cities, not yet found in small cities, or developing countries Reducing the price---- cost of good Currently, the cost is too high for average citizens who want to buy it Expand the man cosmetics market continually Currently, not universal like woman cosmetics
Coco Chanel
Connection with the Germans
Fashion Oscar in 1957 Even after her death in 1971, she lives on as an icon to many in the fashion industry today. Chanel, post Coco
CHANEL
Presented by: Jessica Bercier-History and Competitors Liu Paisha-Sasha-Industrial Analysis Liu Zheng-Leo-Globalization Shu Yue-Alice-SWOT Analysis
Industry Analysis
Global Issue
The profit shrink ,especial in cosmetics
Reason
Disorder competition in international market Current Situation France & US France : profit down from 2007 to now US: 0.8% growth in 2007
LVMH
Louis Vuitton Based in Paris, France One of the oldest fashion company in the world
SWOT
Chቤተ መጻሕፍቲ ባይዱnel Strength
Cloth Fashion haute couture luxury goods perfume jewelry watches beauty products eyeglasses