外贸营销实战教程100分答案 (2)
跨境电商美工实务习题答案完整版
项目一视觉营销及文案策划【习题训练】答案一、多选题1.BCD2.ABCD3.ABD4.ABCD5.ACD6.C7.ABD8.ABD二、判断题1.×2.×3.√4.×5.√三、实践题1.参考答案：FAB原则，即特性，优点，益处的法则，FAB分别是英文单词Feature、Advantage、Benefit的缩写。
FAB原则就是指在商品介绍中，将商品的属性（特性）、所具有的作用（优点）、能够给买家带来的好处（益处）有机地结合起来，按照一定的逻辑顺序加以阐述，形成完整而又完善的推销劝说。
FAB法则，是推销员向买家分析商品利益的好方法，也是文案策划中常会用到的营销方法。
所谓的FAB销售陈述是指：在进行商品介绍、销售政策（进货政策）、销售细节等表述的时候，针对客户需求意向，进行有选择、有目的的逐条理由的说服。
在前文所述的文案策划中，借鉴FAB原则，疏通销售逻辑，构建真实应用场景，渲染应用氛围，塑造出画面感，才有可能真正打动买家。
归本溯源，还是要贴近用户心理，迎合买家需求，时刻关注市场变化及动态，适时做出正确的视觉营销决策，这是打造出超级店铺的不二法门。
2.参考答案：美国营销界总结出“7秒定律”，即消费者会在7秒内决定是否有购买商品的意愿。
商品留给消费者的第一眼印象可能引发消费者对商品的兴趣，希望在功能、质量等其他方面对商品有进一步的了解。
鼠标双击一次的时间间隔为200毫秒，即1/5秒，在拥有海量商品的互联网商业里，7秒钟是一个相当长的时间单位。
如何让消费者在7秒甚至更短的时间内获取到最能够激发其购买兴趣的信息是关键，即人们常说的“视觉秒杀”。
因此，做好视觉营销，“秒杀”，是关键！3.参考答案：前上后下，前短后长，前薄后厚，前浅后深。
然后根据卖场的色彩进行分类，区分主色调和副色调，再画出店铺平面图并分好区域，根据店铺实际的色彩组合进行分区的色彩陈列，最后调整店铺色彩。
项目21.单选题A DB AC D2判断题：√×√×√3.实践题（1）（2）优质照片都有哪些特质答：清晰干净、主体突出的主体物；产品颜色真实还原；多角度、细节展示；展示产品真实状态；（3）辅助灯光器材都有哪些？答：灯箱，灯罩，反光伞，塑光筒，反光板项目三产品主图的设计制作能力实训一、选择题1.在Photoshop中，给对象填充前景色的快捷键分别是（ B ）A.CTRL+TB.ALT+DELC.CTRL+ENTERD.CTRL+ENTER2.在Photoshop中，下列哪些选项属于“图层样式”：( B )A.叠加B.斜面与浮雕C.透明度D.蒙版3.在photoshop中制作电商海报，尺寸一般是（ D ）像素。
大学外院营销方向课后习题含答案
Chapter 4 – Creating Customer Value, Satisfaction, and LoyaltyTrue/False Questions1. Customer perceived value is defined as the difference between the prospective customer’s evaluation of all the benefits of an offering and the perceived alternatives. True (easy) p. 642. Product value, service value, and image value are all determinants of total customer cost. False (moderate) p. 643. Loyalty is defined as a deeply held commitment to re-buy or re-patronize a preferred product or service in the future, even in the face of situational or marketing influences with the potential to cause switching behavior. True (moderate) p. 654. Experts have defined quality in different ways. True (moderate) p. 685. A product can have conformance quality without having performance quality. True (moderate) p. 686. Figuring out your average customer lifetime value is one step toward understanding long-term customer profitability. True (moderate) p. 707. According to some marketing experts, it is no longer enough to produce satisfied customers. True (moderate) p. 728. About 60 percent of dissatisfied customers don’t complain. False (moderate) p. 749. The customer development process begins with first-time customers. False (moderate) p. 7410. The highest level of investment in customer relationship building is called partnership marketing. True (moderate) p. 75Multiple Choice Questions1. Which of the following is not a component part of total customer value?a. Product value.b. Services value.c. Psychic value. (moderate) p. 64d. Personnel value.e. Image value.2. About a year ago, Echo began renting her movies from Netflix. She perceived Netflix to be a better source because of the enhanced selection, the responsive customer service emails she has received in answer to her online queries, better pricing, and less effort compared to renting from the store in her town. Netflix has offered Echo better __________ than the local competition.a. total customer costb. customer perceived valuec. customer delivered valued. total customer value (moderate) p. 64e. customer relationship management3. Lowe’s home improvement stores strive to have nicer, more knowledgeable salespeople, a better product selection, and to maintain an impeccable image. These are all part of improving the offer via__________.a. reducing the buyer’s nonmonetary costsb. living up to the Lowe’s pledgec. reducing the product’s monetary costs to the buyerd. increasing the service valuee. increasing total customer value (moderate) p. 654. Which of the following is true?a. If marketers raise expectations too high, it won’t attract enough customers.b. If the company sets expectations too low, the buyer is likely to be disappointed.c. If the company sets expectations too low, exceeding buyer expectations becomes difficult.d. If marketers raise expectations too high, the buyer is likely to be disappointed. (moderate) p. 66e. If marketers raise expectations too high, they will soon have many copycat offerings competing in the marketplace.5. What are highly satisfied customers NOT likely to do?a. Stay loyal longer.b. Talk favorably about the brand.c. Be less price sensitive.d. Upgrade their service.e. Cost a bit more to serve. (moderate) p. 666. McDonald’s restaurants rank high in the quick service industry on getting orders right, something thatis highly valued by quick service customers. This is an example of __________.a. conformance qualityb. performance qualityc. the “freedom from variation” standardd. none of the abovee. More than one answer could be correct. (easy) p. 687. Communication of customer satisfaction results should be done internally (inside the company or organization) for which of the following reasons?a. Communicating satisfaction findings externally would have little marketing value.b. You should not communicate satisfaction findings internally for ethical reasons.c. To highlight good news and act on bad news. (moderate) p. 67d. To satisfy upper management that all is going well.e. More than one of the above reasons is a correct reason for communicating satisfaction results internally.8. The new BMW K1200 motorcycle is fast and smooth and pricy, when compared to the Suzuki SV650. The Suzuki is a competent, budget motorcycle which costs less than half the price of the BMW, has about half the horsepower, and has a “buzzy” ride above 95 miles per hour (the BMW will go 170+!). Both bikes deliver what their customers expect. Based on these facts, which is true?a. The Suzuki delivers higher performance quality.b. The BMW delivers higher conformance quality.c. German engineering is superior to Japanese engineering.d. Both bikes deliver conformance quality. (difficult) p. 68e. Both companies participate in total quality management programs.9. Which of the following is true of the customers?a. You should never “fire” your worst customers.b. The best hotel/motel customers outspend others by a ratio of 5 to 1. (moderate) p. 68c. For every 20 customers, a company will make 80 percent more profit.d. The number of unprofitable customers is equal to the number of profitable ones.e. The best customers outspend others by a ratio of 5 to 1 in retailing.10. What are the two solutions to unprofitable customers?a. Lower fees; reduce service.b. Lower fees; increase service.c. Raise fees; increase service.d. Raise fees; reduce service. (moderate) p. 69e. There is only one solution to unprofitable customers—fire them!11. Taco Bell estimates that a loyal customer might be worth $11,000 to the company. This number stems from something called __________.a. (NPV)*(ROI)b. customer lifetime value (moderate) p. 70c. the competitive present value of loyalty model (CPVLM)d. repeat purchase analysise. brand equity12. Omar Moreno’s restaurant has a very dif ferent type of customer, depending on time of day and timeof year. Omar is looking to re-vamp the menus to make more profit. What is probably the mostimportant first customer relationship management step he can take toward his goal?a. Identify his prospects and customers. (moderate) p. 72b. Differentiate customers by need.c. Differentiate customers by their value to the restaurant.d. Interact with individual customers to improve your knowledge about their needs and to build stronger relationships.e. Customize products, services, and messages for each customer.13. Fidelity Investments puts through certain customers’ calls more quickly than others as a strategy for improving the value of the company’s customer base. While on the phone, the longer-waiting customers hear messages encouraging them to complete their transactions via the company Web site. This is an example of which kind of strategy?a. Reducing customer defection rate.b. Increasing the longevity of the customer relationship.c. Enhancing the potential growth potential of each customer.d. Managing phone queues via illegal and discriminatory practices.e. Making low-profit customers more profitable. (moderate) p. 7314. The best thing a company can do is make it __________ to complain.a. very difficultb. easy (easy) p. 74c. moderately difficultd. a two-step processe. None of the above. Since complaints are not positive, companies should discourage them altogether.15. Which is true in the customer-development process?a. A disqualified prospect is the same as an inactive customer.b. The ultimate customer is the one termed the “repeat” customer.c. Some partners go on to become members.d. Advocates are the same as clients.e. A client becomes a member by joining a program that offers benefits. (moderate) p. 7416. Which is the first step to reducing customer defection?a. Define and measure the retention rate. (easy) p. 75b. Distinguish among the cause of attrition and identify those that can be better managed.c. Estimate lost profits that result from lost customers.d. Figure out how much it would cost to reduce the defection rate.e. Listen to customers.17. Wal-Mart has a high number of customers and sells mostly low-margin goods. Their level of relationship marketing is probably __________.a. accountableb. proactivec. partnershipd. unresponsivee. basic or reactive (moderate) p. 7518. Independent bread route truck drivers sell their products to a limited number of retail outlets, such as convenience stores, and make frequent, personal deliveries of the goods. Their level of relationship marketing is probably __________.a. partnership (moderate) p. 75b. accountablec. reactived. proactivee. basic19. Which is NOT one of the five levels of investment in customer relationship building?a. Basic marketing.b. Retroactive marketing. (moderate) p. 75c. Accountable marketing.d. Proactive marketing.e. Partnership marketing.20. Frequency programs acknowledge that __________ of a company’s customers might account for__________ of its business.a. 30 percent; 50 percentb. most; mostc. 20 percent; 80 percent (moderate) p. 76d. less than 5 percent; nearly alle. 75 percent; a slight majority。
阿里巴巴跨境电商网络营销板块练习题及答案
1、邮件营销是自主营销的一种有效方式，( )是其最大优势。
（3分）正确答案： CA , 广泛性B , 系统性C , 精准性D , 利益性2、越来越多的跨境卖家将目光投向SNS社群营销，进行社群营销的核心原则为( )（3分）正确答案： AA , 以“人”为本B , 以推广为主C , 以营销为主D , 以售后为主3、在跨境B2C网站购物时，客户最常用的搜索方法是( )（3分）正确答案： DA , 关键词和相关网页检索B , 按关键词和网站检索C , 按关键词和类目检索D , 分类目录和按关键词检索4、上新的产品优质与否会影响直通车推广效果，因此关键词分析必不可少。
速卖通搜索词分析不包括( )（3分）正确答案： BA , 热搜词B , 零效果词C , 零少词D , 飙升词5、小丽要报名平台活动，她选品时需要考虑哪些因素呢?( )（2分）正确答案：A，B，C，DA , 产品转化率B , 报名折扣符合活动要求C , 产品好评率D , 近期产品的出单数量6、直通车推广时，某产品曝光高，点击高，转化低，以下哪些操作是正确的( )（2分）正确答案：A，B，CA , 点击较高，转化较低的词汇，可以适当调低其出价B , 点击较高，转化较低的词汇，检查其相关度C , 增加长尾词，精准词，去掉不相关的词D , 点击较高，转化较低的词汇，继续调高出价以提高转化7、关于关联营销，哪些说法是正确的( )（2分）正确答案：A，B，DA , 选择同一价格档次上的B , 同类商品关联同种风格，但细节不同C , 关联营销产品数量越多越好D , 搭配关联或者互补关联8、当价格已经是最低时，业务员应用权利限制策略是一种错误的推卸责任的行为。
（4分）正确答案： AA , 错误B , 正确9、橱窗产品比普通产品的排名优先，点击率也更高。
（4分）正确答案： AA , 错误B , 正确10、使用SEO手段运营网站，网站上线越久，相对而言成本就越低。
国际市场营销——理论、实务、案例、实训(第二版_刘苍劲)参考答案与提示41531
“21世纪多元整合一体化”教材系列·市场营销专业国际市场营销——理论、实务、案例、实训（第二版）网络教学资源包之《参考答案与提示》第1章国际市场营销导论【教学互动1-1】（1）教学提示：本题是一个开放性的问题，在国际市场营销过程中，需要根据实际的市场情况来分析相对的“大而全”或是“小而美”，企业的国际市场营销过程中，不是偏执于某一方面，要努力做到一种平衡，就像骑自行车一样。
（2）教学提示：由于文化的差异性，同样一种产品可能面临各种不同的需求偏好，从而导致企业的营销决策需要根据当地的特殊偏好作适当的调整，哪怕是标准化程度比较高的产品也不可能在世界范围内采用完全一样的营销组合。
这就需要企业在国际营销活动当中具备“全球本土化”的能力。
即全球化思考并且本土化行动，或者说是一种如何把标准化和非标准化整合起来在国际市场上进行营销活动的能力。
除了“全球本土化”能力之外，企业在应对交叉文化的国际营销活动当中，还应该超越“自我参照标准”的障碍。
这里的“自我参照标准”是指无意识地参照本国文化的价值观、经验、和知识，并以此作为决策的依据。
■单元训练□理论题▲客观题△选择题○单项选择1）C; 2）C；3）D○多项选择1）ABCD 2）ABCD 3）AC△判断题1）错 2）对 3）错 4）对▲主观题△简答题1）什么是国际市场营销？国际营销与国内营销有何不同？参考答案：国际市场营销（International Marketing，简称国际营销，也有的称国际行销）是以营销学理论应用于国际市场大环境而形成、发展起来的，指的是企业在跨越国境的基础上计划和实施交易，以实现满足个人和组织需要的交换的过程。
国内营销和国际营销的区别不在于营销概念的不同，而是实施营销计划的环境不同。
国际市场营销是国内营销在国际市场上的延伸，作为企业超越本国国境进行的市场经营活动，是指企业为满足世界多国消费者的需要以获取利润为目的而进行的营销管理活动。
实战营销测试题及答案
实战营销测试题及答案一、选择题（每题2分，共20分）1. 营销4P理论包括以下哪四个方面？A. 产品（Product）、价格（Price）、地点（Place）、促销（Promotion）B. 产品（Product）、价格（Price）、人员（People）、促销（Promotion）C. 产品（Product）、价格（Price）、地点（Place）、公共关系（Public Relations）D. 产品（Product）、价格（Price）、人员（People）、公共关系（Public Relations）答案：A2. 以下哪个不是SWOT分析中的要素？A. 优势（Strengths）B. 劣势（Weaknesses）C. 机会（Opportunities）D. 风险（Risks）答案：D3. 以下哪个是市场细分的依据？A. 地理位置B. 产品类型C. 销售渠道D. 以上都是答案：A4. 以下哪个不是营销策略的组成部分？A. 市场定位B. 产品开发C. 价格策略D. 销售促进答案：B5. 以下哪个是顾客忠诚度的体现？A. 顾客购买频率B. 顾客购买金额C. 顾客推荐意愿D. 以上都是答案：D6. 以下哪个是网络营销的特点？A. 互动性B. 时效性C. 可追溯性D. 以上都是答案：A7. 以下哪个是市场调查的目的？A. 收集市场数据B. 分析市场趋势C. 制定市场策略D. 以上都是答案：D8. 以下哪个是市场渗透策略的体现？A. 提高产品价格B. 增加产品种类C. 扩大市场份额D. 进入新市场答案：C9. 以下哪个是市场开发策略的体现？A. 提高现有产品的销量B. 推出新产品C. 进入新市场D. 提高产品价格答案：C10. 以下哪个是产品生命周期的阶段？A. 引入期B. 成长期C. 成熟期D. 衰退期E. 以上都是答案：E二、判断题（每题1分，共10分）1. 营销的目的是满足消费者需求并实现企业利润最大化。
大学外院营销方向课后习题2(含答案)
Chapter 2 – Developing and Implementing Marketing Strategies and Plans True/False Questions1. The task of any business is to deliver customer value at a profit.2. A core competency is fairly easy for competitors to replicate in a free marketplace.3. Good mission statements focus on a limited number of goals and define the company’s major competitive spheres.4. A strategic business unit (SBU) has its own set of competitors, distinct from other SBUs in the company.5. Acquiring a supplier is a growth strategy that is achieved through integration.6. Microsoft is a huge firm which nonetheless has not lost its ultracompetitive edge. The text attributes this to Microsoft’s corporate culture.7. A proper SWOT analysis will include a market opportunity analysis, or MOA.8. The SW portion of the SWOT analysis is where the external environments of the business are closely examined.9. Strategy guru Michael Porter’s three “generic” strategies are: cost leadership, diversification, and focus.10. The late strategy guru Peter Drucker said that for businesses, “doing the things right” was more important than “doing the right thing.”Multiple Choice Questions1. Bernardo Sampson has a restaurant in Bullhead City, Arizona that makes the best cheesesteak sandwich in the West, according his well-traveled customers. According to Bernardo, the key is controlling the meat preparation process and making his own bread from an old family recipe. Other inputs to the business, such as vegetable supplies, kitchen equipment, and in some ways, employees, are less important to creating the best sandwiches. The meat preparation and homemade bread could be considered Bernardo’s _________.a. outsourcing geniusb. less critical resourcesc. holistic marketing effortd. core competencye. outbound logistics2. __________ integrates the value exploration, value creation, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders.a. Holistic marketingb. A distinctive capabilityc. A core competencyd. Outsourcinge. The Value Chain3. Strategic planning goes on at all of the following organizational levels, EXCEPT:a. corporate level.b. retail level.c. division level.d. business unit level.e. product level.4. Blind Bill makes custom window treatments and sells exclusively to commercial homebuilders. CEO William Learned III often follows site finish managers around onsite to see how the customers view the products and to strengthen the partnership he feels he has with them. Learned’s goal is to improve the company’s offerings. In the holistic marketing framework, this type of activity would be called _________.a. core competency strengtheningb. value explorationc. value creationd. value fulfillmente. value delivery5. The late business guru Peter Drucker asked all of the following questions about defining an organization’s mission, EXCEPT:a. What should the business be?b. What will the business be?c. What is the business?d. Who is the customer?e. What has the business been?6. A good mission statement can provide all of the following to employees, EXCEPT:a. a shared sense of purpose.b. a shared sense of company profits.c. a shared sense of direction.d. a guide that helps geographically distant employees work independently and collectively.e. a shared sense of opportunity.7. Good mission statements can define the company’s major competitive spheres. The vertical sphere includes __________.a. the range of products and applications the company will supplyb. the type of market or customers the company will servec. the number of channel levels from raw material to final productd. the range of regions or countries in which a company operatese. the range of core competencies the company will master and leverage8. Which of the following is NOT normally a part of the Strategic Planning Process?a. Corporate planning.b. Business unit planning.c. Division planning.d. Retail planning.e. Product planning.9. According to Levitt, market definitions that are business-oriented rather than product-oriented are superior. Such definitions include each of the following, EXCEPT:a. customer needs.b. geographical constraints.c. customer groups.d. technology.e. relevant target markets.10. Carmaker Toyota has the Scion division that is aimed at providing entry-priced vehicles to new members of the Toyota “family.” Scion has independent budgeting, management direction, and profit/loss responsibility within the larger company. Scion is __________.a. only sold on the west coastb. only one market segment for Toyota, because the Camry is so popularc. a strategic business unitd. a competitor for Lexus vehiclese. horizontally integrated with the parent company11. Attempting to gain market share with current products in current markets is called _________.a. forward integrationb. horizontal integrationc. concentric diversificationd. market developmente. market penetration12. Russ Clark, a NAPA auto parts dealer, bou ght out a competitor’s store. This is an example of _________.a. market penetrationb. backward integrationc. horizontal diversificationd. conglomerate diversificatione. horizontal integration13. Many years ago, French utilities management company Vivendi decided to buy a portfolio of entertainment businesses that included theme parks and rights to a music catalog. The purpose of the acquisition was to grow company revenues and profits. This was an example of __________.a. integrative diversificationb. horizontal integrative growthc. conglomerate diversificationd. market developmente. concentric diversification14. Tired of high prices and poor service, and convinced she can do better, funeral home owner Macy Mbacke-Abdullah decides to purchase the wholesaler that she has been buying caskets from. This is an example of __________.a. backward integrationb. forward integrationc. diversified integrationd. horizontal integratione. concentric integration15. A company’s __________ consists of its structures, policies, and corporate culture.a. headquartersb. organizationc. sales positiond. industrye. scena16. Which of the following is NOT one of Hamel’s recommendations for crafting corporate strategy?a. Management should encourage fresh ideas.b. Employees with youthful perspectives should participate.c. Those who are new to the industry should be asked to contribute.d. The company should not forget to include ideas from those who do not work close to headquarters.e. Senior management should make and hand down strategy.17. Which of the following is in the correct order, as a part of the Business Unit Strategic-Planning Process?a. mission → SWOT → strategy formulation → implementationb. external analysis → internal analysis → program formulation → mission statementc. program formulation → strategy formulation → goal formulationd. program formulation → strategy formulation → feedback → controle. mission → SWOT → program formulation → strategy formulation18. Apple Computer designs its computers and other technological products, such as the popular iPod so that they stand out in the marketplace from equally-effective, but more boring-looking competitors. This is an example of using the ________ strategy, as proposed by Porter.a. cost leadershipb. differentiationc. horizontal integrationd. focuse. all-in-one19. Costco has higher sales per square foot than powerful rival Sam’s Club (a Wal-Mart company). Costco have achieved this through a deep understanding of its highly targeted customer group. This is an example of using Porter’s __________ strategy.a. cost leadershipb. differentiationc. horizontal integrationd. focuse. price and performance20. According to McKinsey & Company, successful strategy involves seven “S” elements. Which of the following is included among the “hardware” needed to successfully implement strategy?a. Style.b. Staff.c. Systems.d. Shared values.e. Skills。
跨境电商实务练习题库+答案
跨境电商实务练习题库+答案一、单选题（共40题，每题1分，共40分）1、eBay平台费用主要是由< >和成交费组成的。
A、店铺月租费B、广告服务费C、网上支付费D、刊登费正确答案：D2、在跨境电商领域,一个产品在开发出来之前,最重要的就是要做好市场调查,请选出要做的市场调查不包含以下哪个方面?< >A、竞争对手分析B、消费者调查C、国内物流状况的调查分析D、自身优势的发掘正确答案：C3、关于发布新产品,以下描述正确的是< >。
A、产品图片要越大越好B、产品属性要填写完整,专业C、只要关键词设置了,标题中没有也没有关系D、产品的类目可以在推荐的3个类目中随机选一个正确答案：B4、在速卖通平台,首次商品侵权的一般违规会被平台扣几分< >A、6分B、0分C、24分D、12分正确答案：B5、在速卖通中,对排序起着重要影响的两大因素分别是销量和< >A、关键词B、详情C、图片D、属性正确答案：A6、跨境电商兼职从业人员张老师主营时尚配件产品,近日接到价值24美金的速卖通订单< 40副耳坠,产品规格25g/副 >,张老师为了让顾客能够快速收到产品,决定将货物使用EMS发往英国,货代给出的折扣为5.0折,请据此计算该笔订单张老师预计支付货代运费多少元?< EMS英国物品类首重200元,续重70元 >A、135B、173.9C、170D、145.7正确答案：C7、采购一件衬衫并打印样式需要花费11.5美元,这件衬衫的平均运费是3美元,如果想在每件售卖的衬衫上赚取10.5美元的利润,那么这件衬衫的价格就应该是< >美元。
A、35B、25C、17.5D、14.5正确答案：B8、产品的曝光跟什么因素有直接关系?< >A、产品图片B、产品标题C、产品的排名D、产品的详情页面正确答案：C9、当前占跨境电子商务比重较低,但增长最为迅速的是哪一部分< >。
跨境电商实务 课后练习参考答案[3页]
![跨境电商实务 课后练习参考答案[3页]](https://img.taocdn.com/s3/m/d9ea7954c77da26924c5b01d.png)
跨境电商实务课后练习参考答案学习情境一选择题：C D B B C判断题：×√√×√能力拓展：略学习情境二选择题：B A B D C判断题××√×√能力拓展工作任务1、2：略工作任务3：（美国在第五区）（代理价，85折，平邮）：0.03×90.5×0.85=2.3元（代理价，85折，挂号）：0.03×90.5×0.85+8=10.3元（挂号费一般不打折）（无代理，平邮）：0.1×90.5=9.05元（无代理，挂号）：0.1×90.5+8=17.05元工作任务3：该连衣裙包装重量0.38kg，长×宽×高为25cm×15cm×3cm，通过表2-17查询到俄罗斯运费为10元/件+0.1元/克，起重50克，不足50克按50克收费，运费为10+0.1*380=48元工作任务4：该婚纱包装重量2.6kg，长×宽×高为30cm×20cm×10cm，体积重量为（30×20×10）/5000=1.2<2.6，通过表2-18查询到美国在计费6区，运费为706+160=866元，实际DHL会有折扣。
工作任务5：略学习情境三选择题：A ABCD AB BC AC判断题：×√√√×能力拓展：略学习情境四选择题：ABC ACD B C判断题:×√××能力拓展:略学习情境五选择题:ABCDE D ACD ABCDE C判断题：√√√×√能力拓展：略学习情境六选择题：ABC ABCD AD ABCDE C判断题：×√×××能力拓展：略学习情境七选择题：A C D C D判断题：×√×××能力拓展：工作任务1：1.如果发邮政小包，俄罗斯处在邮政小包的11区，1公斤的基准运费是96.3元。
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外贸营销实战教程100分答案
测试成绩：100.0分。
恭喜您顺利通过考试！
单选题
1. 外贸营销跟国内营销最大的不同之处是：√
A文化、宗教、习俗不同
B政治、经济、法律不同
C专业性不是很强
D专业性很强
正确答案： D
2. 下面不属于情报式决策的弊端的是：√
A费时
B专业性不强
C费力
D费钱
正确答案： B
3. 情报式决策的特点是：√
A拥有垄断资源优势项目
B只能够针对熟悉行业和项目
C适合国内市场
D针对大项目
正确答案： D
4. 以下属于免费评估是：√
A通过中国银行的欺诈行为黑名单来评估客户的实力和信用
B通过中国信用保险公司来评估客户的实力和信用
C通过第三方咨询公司来评估客户的实力和信用
D利用当地熟悉客户评估新客户实力和信用正确答案： D
5. 品牌的物质基础是：√
A产品
B技术
C设备
D资金
正确答案： A
6. 拼命干、尽情玩文化的特点是：√
A高风险，反馈慢，仔细权衡
B低风险，反馈快，服务周到
C低风险，反馈慢，注意过程和细节
D周密策划、深思熟虑、有远大志向
正确答案： B
7. 沟通的策略中，最基本的是：√
A主动
B面面俱到
C被动
D真诚
正确答案： D
8. 在贸易活动中，联合国给每一种商品的代码是：√
A海关商品标准
B海关商品计量
C海关商品编码
D海关商品认证
正确答案： C
9. 对于标杆企业的要求不包括：√
A行业内前几名的企业
B学习它的产品
C抢占它的经销商
D在同一个级别水平上面
正确答案： D
10. 以下不属于重点客户关键人物个人情报的收集方法的是：√
A旁敲侧击
B强制发问
C欲擒故纵
D投石问路
正确答案： B
11. 生存阶段外贸营销组织架构及功能的特点是：√
A销售部与财务部合一
B激发市场动力
C单证储运与技术分离
D销售部和市场部合一
正确答案： D
12. 沟通最为到位的方式是：√
A传真
B面对面
C电话
D E-MAIL
正确答案： B
13. 对“不同行业中的企业，其企业文化各有自己的特点”的理解不正确的是：√
A高风险、反馈快的行业中的企业文化要体现服务周到的特点
B商场可根据本身的经营特点提倡“顾客至上、一切为顾客服务”的价值观
C IT行业则要体现坚强、乐观、进取心强等特点，以“追求卓越”作为其核心价值观
D工厂可以从产品出发，树立“向社会提供最优产品”的价值观
正确答案： A
14. 下面对“企业文化”的理解不正确的是: √
A企业文化包括道德和行为标准以及如何在实务中沟通与强化该标准
B企业文化是随着农业文明的发展，企业组织在一定的民族文化传统中逐步形成的
C企业文化往往是现存的一种无形的力量
D在企业成长过程中，企业文化始终以一种不可抗拒的方式影响着企业
正确答案： B
15. 国际商务谈判的最高境界是：√
A知己知彼，百战不殆
B不战而屈人之兵，不谈而高人三分
C屡战屡胜，屡胜屡战
D屡败屡战，屡战屡胜
正确答案： B。