剑桥商务英语教程 Unit13 Product description
商务英语教程答案Key to Unit 13
Key to Unit 13 Advertising StrategyLead-in1.滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2.只溶在口，不溶在手。
(M&M巧克力)3.天长地久。
(斯沃奇手表)4.理解就是沟通。
(爱立信)5.成功之路，从头开始。
(飘柔)6.饮可口可乐，万事如意。
(可口可乐)7.科技以人为本。
(诺基亚)8.钻石恒久远，一颗永流传。
(第比尔斯)9.蚊子杀杀杀。
(雷达牌驱虫剂)10.分享此刻，分享生命。
(柯达胶卷)Reading 11. T2. F3. F 4 T 5 FReading 21.T2. T3. F4. F 5 . TPractical ExercisesSection 1I.1. of on at2. with by of In such as3. without at for in ofII.1. 广告客户2. 广告公司3. 广告攻势4. 买方市场5. 广告订单6. 商业广告7. 赠品广告8. 媒体计划9. 媒体空间10.可见机会11.可能的客户/潜在的客户12.盛誉13.销售收入14.赞助15.目标市场16. 品牌偏好17. 国内市场18.口头广告III.1.A2.B3.C4.B5.D6.A7.C8.D9.B 10.AIV.1.budget millions of dollars per year for advertising.2.advertisements placed in newspapers and magazines.3.particularly suitable for small businesses with limited advertising budgets.4.deliver promotional messages to targeted customers.5.that target young, well-educated customers.rm them about a company’s products or services.7.Businesses of all sizes should establish an online presence.8.Placing advertisements online.9.connects a product or service with interested consumers.10.is expected to show a 38 percent increase by 2019.V.1.网络广告是现代广告投放商认为最有效的宣传方式之一。
剑桥商务英语》授课教案Unit 13
Unit 13 (a) ProductionI. Teaching Objectives:i. To enable Ss to talk about production processes and problems at workii. To practise listening for specific informationiii.To review the passiveII. Materials needed: Cassette-Pass Cambridge BECPreliminaryIII. Teaching Process:i.Unit overview·Bread productionListening 1: Ss order the stages of the baguette makingprocess before listening to the ProductionManager to check the order. Ss then listen againand label the machinery in the bakery.Speaking: Ss say what happens at each of the machines in theproduction line.Language focus: Ss review the passive.V ocabulary: Ss match verbs and nouns taken from the tapescript. Ss think of another noun to go with eachverb.Speaking: Ss describe a process using as many verbs aspossible.·Production problemsListening 2: Ss work in pairs and decide which type ofproblems would be most common at the bakery.Ss then check their answers. Ss listen again andcomplete sentences halves with when and if.Languages focus: Ss review the difference between when andif. Ss match sentence halves and completethem with when/ if .·Self-studyLanguage focus: Transformation exercise (passive)Writing: Describing a process (from a flow chart)V ocabulary: Word fieldsExam practice: Memo writingii.Detailed study of this unitStep 1. Bread productionWarmer: Before Ss open their books, T introduces the subject off making bread and tries to elicit some of the vocabulary by asking Ss whether they have ever made their own bread and what the ingredients are.Ex. 1 Listening 1. T asks Ss to read the seven stages of making baguettes and order them. T offers no feedback but plays the cassette when Ss are ready. Ss check their own answers before T offers feedback.Ex. 2 Listening 1Ss listen again and label the machines on the ground plan of the backery.Ex. 3 Speaking. Ss say what happens at each of the machines listed in the previous exercises. T puts the answers on the board to set up the next exercise.Suggested answer:mixer: Machine where the ingredients are mixed.divider: The machine that is used to divide dough into pieces/the machine where dough is divided into pieces.first prover: The machine where dough proves.former: the machine where dough is formed into baguettes . circuit: The machine /equipment that is used to take baguettes along the production line.second prover: The machine where the baguettes prove again. oven: The machine where the baguettes are backed.cooler: The machine where cool air is blown over the baguettes to cool them.Ex. 4 Complete the informationThe sentences from the previous exercise give examples ofactive and passive sentences. These can be highlighted by T, who elicits reasons for using the passive ( subject unknown, subject unimportant, subject obvious, style, genre). Ss then complete the description of how to form the passive voice.Ex. 5 V ocabularySs complete the table, which includes verbs and nouns taken from the unit. The table offers Ss the chance to refine their understanding of the meaning of the verbs by checking if they can be used with each noun. After completing the table, Ss think of another noun which each verb could be used with. During feedback, Ss give example sentences using the verbs and nouns. Ex. 6 SpeakingSs work in pairs and think of the description of a process involving as many of the verbs as possible. (homework)Step 2. Production problemsEX 1. Listening 2.Ss predict which type of problems would be the most common at the bakery and then listen to the Production Manager to check their answers. T plays the cassette to check the answers. Suggested answer:Human problems: Not often. The mixerman can forget to put in yeast and additives.Electronic problems: A lot of problems with sensors, sometimes there are problems with mixers.Mechanical problems: Occasionally an old tray can jam in a prover or oven.Ex 2. Listening 2Ss listen again and complete the sentences. T tells Ss to make notes the first time, then give Ss a moment to expand their notes before playing the cassette again. Ss complete the sentences with a logical meaning.Suggested answer:…when a sensor stops working properly.…we have to clean it all out of the mixer.…we lose the whole mix.…it can jam in an oven or prover.…if we have a really bad day.Ex. 3 GrammarSs match the sentences halves using the Don’t forge t！section to help them choose when or if. T allows the class to correct each other before offering feedback.Ex. 4 SpeakingSs ask each other about typical things that go wrong at work and how they deal with these situations. Feedback could lead to general discussion or the class deciding which problems are the most serious and how they could be dealt with.Step 3 Self-studyHelp Ss finish self-study exercises.Unit 13 (b) Quality controlI. Teaching Objectives:i. To enable Ss to discuss quality controlii. To practise listening for specific informationiii.To review Conditional 1 and language for making suggestionsII. Materials needed: Cassette-Pass Cambridge BECPreliminaryIII. Teaching Process:i.Unit overview·Bread productionWarmer: T elicits three verbs related to quality control.Speaking: Ss discuss the work of a quality control manager.Listening 1: Ss listen to the Head of Quality Control talkabout monitoring quality in a factory andcomplete a table. Ss listen again and answermore detailed comprehension questions.Speaking: Ss discuss QC processes at their place of work. ·Improving qualityListening 2: Ss listen to a discussion of quality problems andanswer general questions followed bymultiple-choice questions.Languages focus: Ss look at the tape script and underline andcategorise uses of the present simple. Ss thenreview Conditional 1. Ss write conditionalsentences from prompts.·Self-studyV ocabulary: Matching exercise followed by a gap-fill exercise with the same words.Language focus: Gap-fill exercise.Exam practice: Matching exercise.ii.Detailed study of this unitStep 1 Monitoring qualityWarmer: Before Ss open their books, T writes QC on the board and elicits that it stands for quality control. T asks Ss to think of three verbs connected with quality control. Ss open their books and compare with the verbs in Ex. 1. T need to point out that although the noun control is used with the idea of checking ( quality control, passport control etc.), the verb is not. In English the verb control has the idea of being in charge or in power; it does not mean check.Ex 1 Speaking.T explains the meaning of the verbs in the box. Ss talk about their understanding of the job of a quality control manager using the verbs.Useful expressions:inspect the raw materials from suppliers 检查供货商提供的原料makes sure that name , type and order quantities of the raw materials are correct 确保原料的品名，类型和订单数量都无差错monitoring the production process to make sure the operation meets the requirements 监督生产过程，确保操作符合要求to see whether the equipment is in order 看看设备是否符合规定to see whether the additives are excessive 看看添加剂是否过量to inspect freshness /taste / the amount of flavouring 检查新鲜程度，味道和调料的用量to reduce reject levels 减少不合格产品数量whether the packaging meets the requirements 包装是否符合要求to reject any materials / products of poor quality 退回劣质的原料和产品Ex 2. Listening 1.T introduces Coopers and elicits from Ss quality problems there might be with snacks ( crispness, flavor/taste, freshness, hygiene,size) to feed in essential vocabulary. Ss then listen and complete the table.Note: We inspect all goods in on arrival at our factory.所有已到达的货物Ex 3. Listening 1Ss listen again and answer more detail questions.Suggested answers:Because if Coopers are not happy with their hygiene, they will cancel the supply contract.Because if the packaging is damaged, the warehouse shelf-life can be reduced.If the snacks are too oily, they go soft.By eating them. Also by doing chemical analysis to check things like fat levels.Ex 4. Speaking.Ss discuss QC processes. For example, it is a system to ensure accuracy and timeliness in an accounts department.Note: customer satisfaction in a hotelpunctuality of public transportStep 2 Improving qualityBefore beginning this section, T elicits the process of making such snacks I order to base the listening in a firmer context. T does not need to do this, but should T want further information, the process is as follows:(1)Ingredients are mixed (maize, water, additives).(2)The mix if formed into shapes.(3)The snacks are cooked in oil.(4)They are then put into a flavour drum, where flavouring isadded.(5)The snacks are put into bags, and boxed.Ex 1. Listening 2.Ss answer the four questions which check their general understanding of the situation.Suggested answer:Reject levels are high.The oil temperature in the cookers keeps rising and falling so the samples don’t always pick up high fat levels.Keith : Increase the sampling rate.Pauline : Change the cooker temperature sensorsChange the cooking oil more oftenJack decides to try all three things for two weeks on a trial basis: change the oil more often and monitor the sensors, he also wants to increase the sampling rate by just 10 %.Ex. 2. Listening 2.Ss listen again for more details and answer the multiple-choice questions.Ex. 3 GrammarThe objective of this exercise is to lead Ss into an awareness of Conditional 1 forms. T asks Ss to underline all examples of the present simple but not to describe the use of every example. T draws Ss’ attention to the comments in the Don’t forget！section. Ex. 4 GrammarThis exercise is simply to practise the form of conditional sentences to refer to real possibilities.Step 3 Self-studyHelp Ss finish Self-study exercises.。
全方位商务英语口语(第三版)Unit (13)
students (or business associates, government officials, etc.) come to visit your university or your hometown or your corporation. As their host, you’ll prepare a welcome speech to them. Think about what information you will include in the speech and then deliver the speech.
Develop a talk with your partner. Take turns to
be the client and the hotel clerk. In the talk you’ll check in / check out the hotel.
Task 1 A Speech of Welcome
Task 4 An Impromptu Speech
Keep those guidelines in mind and practice
more if possible before you go to the class. You will be assigned 10 speech topics in class. Go through them as quickly as possible and take some notes if necessary. You are supposed to deliver an impromptu speech within required time limit. Ask for your teacher’s help when needed. Your performance will be evaluated.
商务英语课件chapter 13
• If you are a exporter, you should make a high offer at the beginning of the negotiation and try your best to achieve your best aim through negotiation. Even if the best aim could not be achieved, you could reduce your price step by step without taking any financial risks because your first quotation is high enough. Meanwhile, as reducing your price step by step will make a good impression on the other party, he will be pleased to cooperate with your .
• Reject an exporter’s price at the outset of the negotiation
• Make no conssion on price at once when the importer does not accept the offer
• Constitute a price package 13
• Good and bad features of conflicts冲突与谈判间正、反两方 面的特性
P5 table 1.1
16
The relationships between parties
Independent, dependent, or interdependent
商务英语教案Unit 13a Production
Unit 13a ProductionObjectives: To enable Ss to talk about production processes and problems at workTo practise listening for specific informationTo review the passiveImportant points：Ss listen to a telephone call about arranging a marketing conferenceand answer true/false questions before filling in a form.Difficult points：Ss scan advertisements about three conference venues for specific informationMaterials needed: Cassette - Pass Cambridge BEC PreliminaryI. Teaching ProcedureListening 1 Ss order the stages of the baguette making process before listening tothe Production Manager to check the order. Ss then listen again andlabel the machinery in the bakery.Speaking Ss say what happens at each of the machines in the production line.Language focus Ss review the passive.V ocabulary Ss match verbs and nouns taken from the typescript. Ss think ofanother noun to go with each verb.Speaking Ss describe a process using as many verbs as possible.II. Language Points要点解析（听力1 录音文字稿）1．They’re weighed and fed automatically into mixers. 用料称好重量之后，被自动送入搅拌机中。
商务英语口译 Unit 13 Sales And Marketing
• The Canton Fair, with the 106th session coming up from October 15th to November 4th in Guangzhou, is China’s flagship international trade show with the longest history, the largest scale, the most complete offerings of commodities, the highest turnout of participants, and the most fruitful results. For this session, the sponsors are assembling more than 20,000 enterprises with 150,000 varieties of exhibits and are expected to attract approximately 200,000 overseas buyers. We cordially invite buyers from the US to source at the Canton Fair, and look forward to the display of US products which meet the needs of the Chinese market. I am sure that US
• Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
剑桥商务英语资料Unit 13
Unit 13 Money13.1 Negotiating(n.談判）the priceA. Vocabulary1. Three different situations(1) in a business meeting, price negotiable（adj.可磋商的）;in a personal arts and crafts (n.手工/工藝）store, price negotiable;in the regular(adj.規則的/有秩序的）run by a company or a government, price fixed(adj.固定不變的）.(2) The type of things that are variable(n.變數，adj.可變的）when a customer and supplier are negotiating the price of an article.Eg. Delivery dates, quantity, method of payment, packaging, methods of delivery, insuranceB. Listening (略)backlog n. 积压未办之事，积压的工作My secretary can not cope(vi. 竟爭，對抗，克服）with the backlog of paperwork.reduction ❒♓♎✈☞☯⏹ n. 缩小；减少somewhere between 大约[大概，略多于，略少于]（某数）C. Grammar(1) Model Sentence:Will you give me a discount if I pay cash?But if you’re prepared to wait, we’ll give you a reduction in price.(2) 在以when, after, before, as soon as等引导的时间状语从句和在以if, unless, once等引导的条件状语从句中，用一般现在时表示一般将来时。
剑桥商务英语第二版 13a production
出于礼貌措辞婉转等方面的考虑，不愿说出动作的执行者是谁，例 如：You are asked to give a presentation. 请你介绍情况。
当动作执行者不是别人时，例如：The house was damaged by the storm. 房子被暴雨毁坏了。
Listening 2
•
V: Oh, right, I see.
Yeast n. (type of) fungous substance used in the making of beer and wine, or to make bread rise
e.g. Yeast must be used in producing wine.
Listening 1
Ss order the stages of the baguette making process before listening to the Production Manager to check the order. Ss then listen again and label the machinery in the bakery.
B: Well, the prover stage is very important. If the bread doesn’t prove properly, you can’t bake it. Now the trays then continue around the circuit to the oven, where the bread is baked for ten minutes. And after leaving the oven, the trays enter the cooler. That’ s where cool air is blown over them for 40minutes. The baguettes are then taken off the trays and dropped into plastic baskets for packaging. And the trays continue around the circuit and go back to the start again.
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5. 两者转换：“甲+be+形容词比较级+than+ any other+单数名词(+介词短语)”表示“甲比 同一范围的任何一个人/物都……”，含义是 “甲最……”。例如， The Yangtze River is longer than any other river in China. =The Yangtze River is longer than any of the other rivers in China. =The Yangtze River is longer than the other rivers in China. =The Yangtze River is the longest river in China.长江是中国最长的河流。
The second one is cheaper. The first one is the cheapest of all.
一. 比较级用法：
形容词比较级用于两者（人或事物）之间的 比较，表示其中一个比另一个“更……”或 “较……”，后面用连词than连接另一个所比 较的人或事物。例如：
1.That ruler is longer than this one. 2.Mary is younger than me(I).
二. 形容词和副词的比较级和最高级构成：
规则变化
1.单音节词在词尾加-er比较级，加-est最 高级。
原级 bright young long 比较级 brighter younger longer 最高级 brightest youngest longest
2.以字母e 结尾的词只加-r或- st构成比较级和最高级。
How can one collect this information? What is the source for this information?
Brochure Sales clerk Catalogue Commercial Advertisement Those who have purchased the product Consulting expert
On-site adj. 现场的 Maintenance ['meɪnt(ə)nəns] n. 维护，维修 On-site Maintenance contract 现场维修合同 Software package 软件包 Installation 安装 It is a bargain! 真的很划算。 Worth a) to have a value in money值…钱 be worth something One of the pictures is worth £50,000. Notebook 笔记本 Desktop 台式机
1. She is the youngest of the three children
2. Of all the boys in our class Tom is
the youngest.
3.Tom is the tallest in his class.
Tom is the tallest of all the students.
四. “比较级+and+比较级”表示“越来越……”。 1. He is getting taller and taller. 他变得越来越高了。 2. The flowers are more and more beautiful. 花儿越来越漂亮。 3. He does his homework more and more carefully. 他做作业越来越认真了。 “the+比较级，the+比较级”表示 “越……，越……”。 The more careful you are，the fewer mistakes you’ll make. 你越认真，犯的错误越少。
nice fine white nicer finer whiter nicest finest whitest
3.重读闭音节以一个辅音字母结尾的，应先双写辅音字母， 再加-er 或-est. big bigger biggest
4.以辅音字母加-y 结尾的词，先把-y变为 i， 再加-er\ -est.
Unit 13 Product Description
AIMS
Describe and compare goods and products Describe conditions of sale Make suggestions and compare choices Comparative比较级 and superlatives最高级 adjectives
1. What do these figures refer to?
a 1-year warranty (notebook) b $1990 price (desktop) c 48-hour delivery (desktop) d $50 maintenance contract ( notebook) e $650 free software package (notebook) f 30-day money-back guarantee (desktop)
Compare to examine or judge two or more things in order to show how they are similar to or different from each other compare something/somebody with something/somebody The police compared the suspect's fingerprints with those found at the crime scene.
三. 可以修饰比较级的词: much，a lot，far，…的多 a little，a bit，…一点儿 even甚至，still仍然 例如 1）Lesson One is much easier than Lesson Two. 第一课比第二课容易得多。 2）Tom looks even younger than before. 汤姆甚至比以前更年轻。 3）This train runs much faster than that one. 这 辆火车比那辆跑地快。 4）She drives still more carefully than her husband. 她开车仍然比她丈夫还认真。
汤姆是他们班上/所有学生当中最高的。
副词的构成与用法和形容词相同
提醒： 1.句子中，副词最高级前的the 可省略也可以不 省略，但形容词最高级前面的the 绝对不能去掉。 e.g. Who runs (the) fastest, Tom, Jim or Mike? 2.“主语+be+ one of the+形容词最高级+复数名 词+in/of 短语”表示： “……是……中最……之一”。例如， Beijing is one of the largest cities in China.北京 是中国最大城市之一。
2. True or False
a b c d e
F F T T F
3. Listen and mark the stress
1 2 3 4 5
warranty guarantee installation delivery technical
B. Language focus
Comparatives and superlatives
Use We use the comparative to compare two. We use the superlative to compare one with two or more other items Form We add er to form the comparative and the+est to the superlative.
TOM
ED
nicer
JILL nicest
nice
Tom is nice.
Ed is nicer than Tom.
Jill is the nicest of the three.
1.
8 yuan/a kilo
2.
10 yuan/a kilo
3.
20 yuan/a kilo
The third chicken is cheap.
3.“特殊疑问词+be + the+最高级+甲，乙，or 丙？”用于三者以上的比较。例如， Which country is the largest，China，Japan or Canada？ 哪一个国家最大，中国，日本还是加拿大？ 4.“特殊疑问词+be +the+副词最高级+甲，乙， or丙？”用于三者以上的比较。例如， Which season do you like (the) best，spring， summer or autumn？ 你最喜欢哪一个季节，春天，夏天还是秋天？
easy easier easiest
5.部分双音节词和多音节词分别在原级前加more 构成比较级和most构成最高级，
eg. slowly---more slowly---most slowly； beautiful---more beautiful---most beautiful