体验商务英语3教案 Unit 3 3rd
体验商务英语3第二版Unit3Organization ppt课件
Reading
A successful organization
C Which of these statements are true? Correct the false ones.
1 Everyone has their own office. false 2 Liisa Joronen believes cleaners can feel good
2 Which people in your organization have their own office? Do they have their own office because of a) seniority; b) a need for confidentiality; c) the type of work they do?
Reading SOL Cleaning Services provides services throughout A successful Finland and in Estonia, Latvia and Russia. We offer our organization clients a centralized package comprising most
3 Unit
Organization
‘How many people work in your office? About half.’
Starting up 1 Would you like to work in the building in the photo below? Explain why or why not.
important. true 6 SOL thinks measuring performance restricts
体验商务英语3第二版Unit3Organization学习资料
Director of Communications sales of last month 4 compound nouns forming one word
boardroom businessman notebook airshow
Hale Waihona Puke ReadingA successful organization
A Read paragraph 1 of the article and answer these questions.
1 Where is SOL located?
It is in Helsinki, Finland.
2 What is unusual about the company? You feels like you’ve entered a playground; the office explodes with color, creativity and chaos; people are walking round talking on yellow mobile (portable) phones.
体验商务英语3第二版unit3organization学习资料
3 Unit
Organization
‘How many people work in your office? About half.’
Starting up 1 Would you like to work in the building in the photo below? Explain why or why not.
体验商务英语视听说unit3 ppt课件
c
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Build two vocabulary networks around these topics:
1. Currency 2. Shares
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The language of graphs
Verbs used in the news: fell; plunged; soared; stabilize, recover
UP
DOWN NO CHANGE
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The language of graphs
√ 0181 442 5655, ext 39
• 如果老师最后没有总结一节课的重点的难点，你 是否会认为老师的教学方法需要改进？
• 你所经历的课堂，是讲座式还是讨论式？ • 教师的教鞭
• “不怕太阳晒，也不怕那风雨狂，只怕先生骂我 笨，没有学问无颜见爹娘 ……”
• “太阳当空照，花儿对我笑，小鸟说早早早……”
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Sentence correction.
By how much points did the Dow Jones index fall? ___5__0_8__p_o__in_t_s____________________________
What percentage was this? ___2__0_%___________________________________
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T1:
体验商务英语视听说unit 3优秀课件
➢ Economic situation ➢ Shares and currencies ➢ Accounting1SUCC源自SSFAILURE2
Sentence correction.
3
T1:
4
T2:
5
T3:
6
T4:
7
to hedge to invest
to speculate to deal
8
bce
9
What is a share? a. Part of a company’s profit. b. A regular payment received from an
investment. c. A share in the ownership of a company.
UP
DOWN NO CHANGE
13
The language of graphs
What verbs do you think best describe points 1 to 10 of this graph?
14
Listen to the financial news report and fill in the table.
How much money was lost on the London market?
___$_5__0__b_i_ll_i_o_n____________________________
By how much points did the Dow Jones index fall?
____5_0_8__p__o_i_n_t_s___________________________
体验商务英语3第二版PPTUnit3Organization整理版.ppt
3 Hold on a minute, please, I’ll transfer you to a supervisor. call center
4 We need to deliver this consignment on Friday.distribution center
5 The production line is operating at full capacity. factory
Vocabulary Match the words to the pictures. Company
structure
subsidiary
call center
warehouse
outlets
factory/plant
head office distribution center service center
Vocabulary Listen to the comments from different places in the Company organization and write them down. Then match them structure to the places in Ex A.
体验商务英语3教案 unit 1 3rd
3. Memo.
4.Writing a memo.
讲授
3min
引入（任务项目）
Background information of Case Study:
This case study concerns problems of quality control, coordination and human relations in an international clothing business.
6) It is usual to end with your initials rather than a signature.
Action Plan:
1)For most business meetings, action minutes are more useful than full minutes.
练习口语
Discuss and produce an action plan.
20min
归纳（知识和能力）
1.Writing style of action plan.
2.Writing style of memo.
讲授
Master the writing style and steps of action plan and memo.
Step Three
Task:
1) Give students a few minutes to read through the documents again and think about their ideas individually, then ask them to discuss how to deal with the problems described. Each group should agree a recommendation course of action.
体验商务英语综合教程3Business_English_Unit_3_Organisation
Unit 3: Organisation
Starting up
1. Which people in your organisation have their own office?Do you have their own office because of a seniority?;a need ofr confidentiality?;the type of work they do?
3.Which of the words describe your own orgnisation you know well? vocabulary file page 159
Reading: A successful orgnisation
A.Read paragraph 1 of the article and answer these quesitions.
combination in each group. P26. Excercise C,D
Case study:
Level III & IV: Applying and Analyzing
Case study: Auric Bank Background The call centres Task. Writing P136.
知识回顾 Knowledge Review
放映结束 感谢各位的批评指导！
体验商务英语3讲稿
Unit 1 GlobalizationI Teaching Objectives1．Master the vocabulary of globalization；useful language on managing telephone calls2．Be familiar with different views on globalization；3．Get to know the background of Boeing companyII Teaching procedureStep 1 Starting up: (15 minutes)1) Students are asked to figure out the meaning of the quotation. Then someone is asked to present his answer.2) Divide the students into groups of 4 to discuss the 4 questions.Step 2 V ocabulary: task A, B (10 minutes)1) Have the students do the exercise in pairs. (dictionary using allowed)2) check the answers with the whole classStep 3 Reading: Going global and Phone rage (40 minutes)1) Discuss the question in task A briefly with the whole class.2) Have the students do exercise C in the first reading and exercise B in the second reading3) check the answers with the whole classStep 4 Language review: Comparing (10 minutes)1) Briefly elicit some examples from every business life where comparing might be necessary,e.g. figures; products.2) students are required to do the task A3) Check the answer with all the students.Step 5 Case study (25 minutes)1) Ask students to think about what possible problems a large clothing company might have inthese areas.2) Elicit suggestions from the whole class and write them on the board.Unit 2 BrandsI Teaching Objectives1．Master the vocabulary of talking about brands；useful language in taking part in meetings 2．Be familiar with past simple and simple perfect3．Get to know some famous brandsII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up:1) Ask students, working individually, to make a list of their five favorite brand.2) Ask students to discuss the advantages of branded goods for the manufacturer and the consumer(5 minutes)3) Do exercise CStep 3 V ocabulary (20 minutes)1) Students are given 15 to finish the exercises of task A &B2) Ask few students to present their answers.3) Give explanations to some difficult terms.Step 4 Reading: (15 minutes)Questions for discussion: How can manufacturers protect their brands from piracy?1) Read the article and do exercise B.2) Have the students do exercise C and DStep 5 Language review: past simple and present perfect (10 minutes)1) Students are supposed to finish task AStep 6 Additional reading material—What’s that smell?Unit 3 TravelI Teaching Objectives1．Master the terms irritating travelers when flying; sills of making arrangements on the telephone 2．Be familiar with the usage of ―will‖3．Get to know the background of EmiratesII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up: (10 minutes)1) give explanation to the quote2) introduction on Anne Morrow LindberghBorn: 6/22/1906Birthplace: Englewood, New JerseyDied: Passumpsic, Vermont, 2/7/2001Known in her own right as a writer, she was also co-pilot and navigator for her husband, Charles Lindbergh. The couple met when Anne’s father was ambassador to Mexico when Lindbergh came to visit and took the family on sight-seeing flights. Under her husband’s tutelage, Anne earned her p ilot’s license in 1931.3) Have the students do exercise B and CStep 3 Reading: Free flight offer1) Background of Emirates AirlineEmirates Airline: Dubai（迪拜）based Emirates Airline is one of the fastest growing airlines in the world and has received more than 300 international awards for excellence since its launch in 1985. Emirates now takes you to more than 80 destinations in Europe, the Middle East, the Far East, Africa, Asia, Australasia and North America.Let students see a video recording about Emirates Airline2) New wordsincentive n. sth that encourages a person to work harder, produce more or spend more moneyvoucher n.a printed piece of paper that can be used instead of money to pay for sth, or that allows one to pay less than the usual price3) Get students do exercise of task AStep 4 Reading: Passengers behaving badlyNew Words1.abusive a. rude, offensive and insulting2.verbal a. relating to or in the form of words3.assault n. a violent verbal or physical attack4.frustrate v. cause (someone) to feel dissatisfied or unfulfilled5.storm v. move angrily or forcefully in a specified directionpel v. force or oblige to do something7.adrenaline n. 肾上腺素8.cramped a. uncomfortably small or crowded9.let rip: to speak or behave violently or emotionally or without restraint10.septuagenarian n. a person who is between 70 and 79 years old11.down to: be attributable to (a factor); be the responsibility of1) Skim and scan the article to find two examples of passengers behaving badly1.A business shot out the front tyres of a plane on the runway.2. A 70-year-old hit a steward because there was no more steak.2) Check the answersUnit 4 AdvertisingI Teaching Objectives1. To enable Ss to know about advertisements, to know what factors a successful ad contains2. To familiarize Ss with vocabulary concerning advertising media and methods3. Get to know outdoor advertisementsII Teaching procedureStep 1 Check on the answers of last-week assignments (15 minutes)Step 2 Quotation: Advertising is the greatest art form of the twentieth century.‖Marshall McLuhan (马歇尔·麦克卢汉) (1911—1980), Canadian author, educator, & philosopher : Canadian academic and commentator on communications technology, who developed theories about the role of the electronic media in mass popular culture. He is best-known for the studies institutionalized as the University of Toronto’s Center for Culture and Technology, where he was direct or from 1963. McLuhan’s works include UNDERSTANDING MEDIA (1964) and MEDIUM IS THE MESSAGE(1967), in which he argued that the form of media has more significant effect on society and knowledge than the contents carried. McLuhan prophesied（预言）that printed books would become obsolete, killed off by television and other electronic information technology.Step 3 Definitions of Advertising•Advertising is promoting a product, service, brand or store.•Advertising is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.•Advertising is defined in Webster’s dictionary ―as the action of calling something to the attention of the public especially by paid announcements, to call public attention byemphasizing desirable qualities so as to arouse a desire to buy or patronize: promote.‖Step 4 Types of Advertising•Informational advertising- describes a product’s objective characteristics—price, features, uses, etc.•Persuasive advertising - designed to shift consumers’ tastes –―Drink this beer and women will find you irresistible.‖ ― Drive this red sports car and men will love you.‖Step 5 Methods of advertisingTo reach the consumer, advertisers employ a wide variety of media. The most popular media, as measured by the amount of ad spending, are television, newspapers, direct mail, radio, Yellow Pages, magazines, the Internet, outdoor advertising, and a variety of other media, including transit ads, novelties, and point-of-purchase displays. Generally, newspapers are the most popular advertising medium, followed by television, magazines, radio, and outdoor advertising.Step 6 Discussion on the four adsStep 7 V ocabulary : Exercise BStep 8 ReadingExercise A, C and DUnit 5 EmploymentI Teaching Objectives1. Master the words or expressions related to employment2. Be familiar with past simple and past continuous3. Get to know ways to encourage new ideaII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up: (5 minutes)1)―It is all one to me if a man from Sing Sing or Harvard. We hire a man, not his history.‖Henry Ford(1863—1947), American car manufacturer, was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. He was a prolific inventor and was awarded 161 U.S. patents. As owner of the Ford Company he became one of the richest and best-known people in the world. He is credited with ―Fordism‖, that is, the mass production of large numbers of inexpensive automobiles using the assembly line, coupled with high wages for his workers. Ford had a global vision, with consumerism as the key to peace. Ford left most of his vast wealth to the Ford Foundation but arranged for his family to control the company permanently.2)Which factors do you think are important for getting a job? Choose the five most importantand give your reasons.age sex appearance astrological sign blood group referencescontacts and connections experience family background handwriting hobbies intelligence marital status personality qualifications sickness record3)Think about jobs you've had or you want to have and interviews you've attended. Ask eachother about your worst:Step 3 Reading: Choose the right candidate(20 minutes)1) Task B: Do people change during their working lives?‖Fundamentally, people stay the same. They may learn things, and later in life forget them, but basic abilities—such as language learning and numeracy—change little.2 ) Task C: What types of failures do companies experience, according to the article?People who panic; people with impressive qualifications who can't learn; hypochondriacs;unstable people; those who don't come up to expectations.3) What does a fine future behind them mean?That some people had potential when they were employed—but never realised that potential.4) Task DWord studyquick-tempered [ kwik 'tempəd ] a.性急的, 易怒的punctual ['pʌŋktjuəl] a.严守时刻的,准时的,正点的-- A punctual person always finishes everything ahead of time一个守时的人总是把事情提前做好。
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Step Four
Writing:
Do the task collaboratively in class, or alternatively set it for homework.
Step Three
Part C
1)Give Ss a few minutes to read through the instructions to Task 3 and the information file relating to their role, checking any vocabularly in their dictionaries or with you.
写作练习
Ss practise the writing.
15m
总结
ments on having the role play
2.Methods of writing an e-mail.
归纳讲述
Ss make a summary individually.
3m
作业
Ask Ss to write an e-mail to me before Friday.
2)Elicit some language for making and changing arrangements and write suggestions on the board.
3)In pairs, Ss work with a different partner to the one they worked with Stage 1 . Again sit Ss back-to-back if possible. Circulate and monitor.
2)Put Ss in pairs and assign-or get them to choose-roles. Give them a few minutes to read through the instructions to Stage 1 and the information file relating to their role,checking any vocabulary in their dictionaries or with you.
讲授
Ss note down the key points.
8m
训练(巩固拓展检验)
Writing:
As Head of Corporate Travel at Universal Airlines, write an e-mail to the manager of the hotel chosen for the team-building seminar. Confirm the booking, giving details of the number of participants, arrival and departure times, meals, equipment and any other special requirements.
4. Writing an e-mail
能力训练任务及过程
1.Greet Ss and introduce the assignments of these two periods.
2.Lead-in: Review what they have learnt.
3.Case study: The team-building seminar.
You should keep these roles throughout the case study.
任务驱动教学
Ss have a role play.
35m
归纳（知识和能力）
1.Seminar:
2.Vocabulary: key words and useful language associated with arranging the seminar.
3)Remind them of their work on telephoning in this unit and in Unit 1, and encourage them to draw on the language and skills they have covered.
4)If possible, sit Ss back-to-back for the role play. Circulate and monitor. If some Ss finish early , tell them to go on to Stage 2.
5)Check the answers with the whole class.
Step Two
Part A
1)Make sure Ss realise there are four separate but interlinked stages and that they should keep the same role throughout.
6) passenger 7 attendants
StepOne
Background:
1) Books closed,find out how many of your Ss have been toViennaand briefly elicit details.
2) Tell Ss the title of the case study is the team-buiding seminar and elicit some of the things a team-buiding seminar might cover ,who might attend and what the aims might be.
Part B
1) Give Ss a few minutes to read through the fax.
2) Tell them to close their books and see if they can remember the names of the hotels (Monarch and Dorfmann),the main points about them ( city centre, 5-star versus countryside outsideVienna, 4-star) and date suggested for the meeting (Wednesday 28 Ausgust).
情景教学
Ss learn this part in groups.
20m
深化（加深对基本能力的体会）
Task
You areeither:
Manager, IDP’s travel service ( turn to page 151) or Head, Corporate Travel, Universal Airlines ( turn to page 153)
一、教案头编号：
授课班级：
授课日期：
Hale Waihona Puke 年月日年月日年月日
本次课标题：Unit 3 Travel
(Case study and Writing)
教学目标
能力（技能）目标
知识目标
1. Comprehend the definition of seminar
2. Understand the background of IDP
4.Writing an e-mail.
参考资料
Teacher’s Resource Book（高等教育出版社）
二、教学设计
步骤
教学内容
教学方法
Activities (学生活动)
Time
(时间)
告知(教学内容、目的）
1. Lead-in: Review what they have learnt.
2. Case study: The team-building seminar
3. Writing an e-mail.
讲授
2m
引入（任务项目）
Lead-in:Review what they have learnt
Ask Ss to answer the following terms:
1)air rage 2) luggage 3) crew 4) steward 5) alcohol
6) passenger 7 attendants
提问
Ss are required to answer the questions.
5m
操练（掌握初步或基本能力）
Case study: The team-building seminar
A computer software company inLos Angelesis organising a team-building seminar inViennafor its managers.
4)Tell Ss who finish early to start preparing for Task4.
5)With the whole calss, find out what Ss agreed for their rearranged meeting.
6)Put Ss playing the same role in small groups and give them a few minutes to prepare for the negotiation.
3) Write the following on the board, minus the answers in brackets: