体验商务英语3教案 unit 6 2nd
大学体验英语综合教程3[第三版]Unit6PPT课件
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She knows every nook and cranny in and around Cairo — no easy feat. Cairo with its complex system of streets and lanes, its quarters and markets is like a labyrinth invented by ancient storytellers. Hundreds of mosques — many of which are masterpieces of Islamic architecture, old neighborhoods with houses boxed together, huge apartment buildings on the outskirts and the Nile calmly running through it; all are part of this overcrowded city.
I feel a firm hand holding my left arm. “You want taxi, follow me,” the woman says. She doesn’t ask, she simply pulls me through the crowd. I follow her willingly. There is this moment when a tourist, particularly a woman, simply has to trust someone. We stop at a worn car. It has seen a better day, there are quite a few scrapes on its body, the tires are bald and there is a crack in the windshield. But it is a car for hire, and the woman will personally drive me. I breathe a sigh of relief when she puts my bag into the trunk, locks it and gets behind the wheel. “I will drive you, don’t worry,” she says.
大学体验英语第三册电子教案(第二版)unit6-B3U6-Data bank for class design-B3_U6_L-T
a pretty big benefit
observation of life
on the road ahead
encounter people and places
rewarding enlightenment observant compensate enrich life and memories additional fascination devote one’s full attention the misery of moving about create a perfect atmosphere
Listen and imitate
Dialogue 1 Everyone is Culturally Ignorant About Something
Dialogue Samples
Dialogue 2 Transportation Possibilities Lead-in question
Lead-in
Task 1 Catching the missing information Lead-in questions
2. Where do you like to travel? Open
Lead-in
Listen and read
Listen and complete
I often find myself trying to explain the attraction traveling 1)_______ for me. Traveling, according to many people, is often 2)______________ and even, at least sometimes, dangerous. But one benefit of traveling is that it creates a perfect atmosphere for the 3)_________________, an environment that can lead to better understanding and enlightenment. Many wonderful people and places lie 4)________________. The fact that there are obstacles as well only makes the journey 5)_______________. My life and my memories will be enriched after encountering these people and places. That’s a pretty big benefit!
职业高中英语第三册Unit6阅读部分教案unit 6 Reading and writing
汨罗市职业中专学校教学方案设计（首页）教学内容Unit 6 Reading andwriting(PPT 16-28)课型学时节次授课班级授课日期出勤情况纪律情况教学目的知识与技能过程与方法情感态度价值观语言技能目标：听-能够理解职业场景中求职面试时面试者所提出有关工作经历、性格特征、求职目的的询问说-能在求职面试的场景中询问相关信息和面试的结果读-能识别英文招聘广告中的信息写-根据个人情况写出英文简历和求职信学生能在学习中发现问题和解决问题1、小组合作法2、情景教学法3、自主学习法4、探索发现法文化意识：能了解中、英文简历和求职信在表达方式及内容方面的异同。
了解国内外的一些新兴职业情感态度：学生了解并体验求职面试的场景，做好求职面试的相关准备。
教学重点能掌握本单元的重点词汇和句型。
能够在求职时介绍自己的长处及工作经历和描述自己的性格特征能表达与求职有关的信息教学难点能识别which，that，who引导的定语从句，能与which，that，who连接的其他从句区分，并理解所表达的意思。
能正确地使用which，that，who引导的定语从句来说明人或事物。
教学资源多媒体教学后记Step 1 Review1.默写上节课所学的单词。
2.请学生两个人表演activity 6的对话。
Step 2 Lead-inEveryday EnglishTake it easy. 别紧张Your company has a good reputation. 贵公司具有良好的声誉。
Your application says …你在申请信中说…You can make it. 你能做到。
Vocabulary learningpersonal adj 个人的，私人的personality n. 个性；性格position n. 职位resume n.个人简历be qualified for 能胜任.... deal with 处理1.1.先由学生自己拼读单词2.然后跟着录音读单词，纠正自己的发音错误。
体验商务英语3讲稿
Unit 1 GlobalizationI Teaching Objectives1．Master the vocabulary of globalization；useful language on managing telephone calls2．Be familiar with different views on globalization；3．Get to know the background of Boeing companyII Teaching procedureStep 1 Starting up: (15 minutes)1) Students are asked to figure out the meaning of the quotation. Then someone is asked to present his answer.2) Divide the students into groups of 4 to discuss the 4 questions.Step 2 V ocabulary: task A, B (10 minutes)1) Have the students do the exercise in pairs. (dictionary using allowed)2) check the answers with the whole classStep 3 Reading: Going global and Phone rage (40 minutes)1) Discuss the question in task A briefly with the whole class.2) Have the students do exercise C in the first reading and exercise B in the second reading3) check the answers with the whole classStep 4 Language review: Comparing (10 minutes)1) Briefly elicit some examples from every business life where comparing might be necessary,e.g. figures; products.2) students are required to do the task A3) Check the answer with all the students.Step 5 Case study (25 minutes)1) Ask students to think about what possible problems a large clothing company might have inthese areas.2) Elicit suggestions from the whole class and write them on the board.Unit 2 BrandsI Teaching Objectives1．Master the vocabulary of talking about brands；useful language in taking part in meetings 2．Be familiar with past simple and simple perfect3．Get to know some famous brandsII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up:1) Ask students, working individually, to make a list of their five favorite brand.2) Ask students to discuss the advantages of branded goods for the manufacturer and the consumer(5 minutes)3) Do exercise CStep 3 V ocabulary (20 minutes)1) Students are given 15 to finish the exercises of task A &B2) Ask few students to present their answers.3) Give explanations to some difficult terms.Step 4 Reading: (15 minutes)Questions for discussion: How can manufacturers protect their brands from piracy?1) Read the article and do exercise B.2) Have the students do exercise C and DStep 5 Language review: past simple and present perfect (10 minutes)1) Students are supposed to finish task AStep 6 Additional reading material—What’s that smell?Unit 3 TravelI Teaching Objectives1．Master the terms irritating travelers when flying; sills of making arrangements on the telephone 2．Be familiar with the usage of ―will‖3．Get to know the background of EmiratesII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up: (10 minutes)1) give explanation to the quote2) introduction on Anne Morrow LindberghBorn: 6/22/1906Birthplace: Englewood, New JerseyDied: Passumpsic, Vermont, 2/7/2001Known in her own right as a writer, she was also co-pilot and navigator for her husband, Charles Lindbergh. The couple met when Anne’s father was ambassador to Mexico when Lindbergh came to visit and took the family on sight-seeing flights. Under her husband’s tutelage, Anne earned her p ilot’s license in 1931.3) Have the students do exercise B and CStep 3 Reading: Free flight offer1) Background of Emirates AirlineEmirates Airline: Dubai（迪拜）based Emirates Airline is one of the fastest growing airlines in the world and has received more than 300 international awards for excellence since its launch in 1985. Emirates now takes you to more than 80 destinations in Europe, the Middle East, the Far East, Africa, Asia, Australasia and North America.Let students see a video recording about Emirates Airline2) New wordsincentive n. sth that encourages a person to work harder, produce more or spend more moneyvoucher n.a printed piece of paper that can be used instead of money to pay for sth, or that allows one to pay less than the usual price3) Get students do exercise of task AStep 4 Reading: Passengers behaving badlyNew Words1.abusive a. rude, offensive and insulting2.verbal a. relating to or in the form of words3.assault n. a violent verbal or physical attack4.frustrate v. cause (someone) to feel dissatisfied or unfulfilled5.storm v. move angrily or forcefully in a specified directionpel v. force or oblige to do something7.adrenaline n. 肾上腺素8.cramped a. uncomfortably small or crowded9.let rip: to speak or behave violently or emotionally or without restraint10.septuagenarian n. a person who is between 70 and 79 years old11.down to: be attributable to (a factor); be the responsibility of1) Skim and scan the article to find two examples of passengers behaving badly1.A business shot out the front tyres of a plane on the runway.2. A 70-year-old hit a steward because there was no more steak.2) Check the answersUnit 4 AdvertisingI Teaching Objectives1. To enable Ss to know about advertisements, to know what factors a successful ad contains2. To familiarize Ss with vocabulary concerning advertising media and methods3. Get to know outdoor advertisementsII Teaching procedureStep 1 Check on the answers of last-week assignments (15 minutes)Step 2 Quotation: Advertising is the greatest art form of the twentieth century.‖Marshall McLuhan (马歇尔·麦克卢汉) (1911—1980), Canadian author, educator, & philosopher : Canadian academic and commentator on communications technology, who developed theories about the role of the electronic media in mass popular culture. He is best-known for the studies institutionalized as the University of Toronto’s Center for Culture and Technology, where he was direct or from 1963. McLuhan’s works include UNDERSTANDING MEDIA (1964) and MEDIUM IS THE MESSAGE(1967), in which he argued that the form of media has more significant effect on society and knowledge than the contents carried. McLuhan prophesied（预言）that printed books would become obsolete, killed off by television and other electronic information technology.Step 3 Definitions of Advertising•Advertising is promoting a product, service, brand or store.•Advertising is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.•Advertising is defined in Webster’s dictionary ―as the action of calling something to the attention of the public especially by paid announcements, to call public attention byemphasizing desirable qualities so as to arouse a desire to buy or patronize: promote.‖Step 4 Types of Advertising•Informational advertising- describes a product’s objective characteristics—price, features, uses, etc.•Persuasive advertising - designed to shift consumers’ tastes –―Drink this beer and women will find you irresistible.‖ ― Drive this red sports car and men will love you.‖Step 5 Methods of advertisingTo reach the consumer, advertisers employ a wide variety of media. The most popular media, as measured by the amount of ad spending, are television, newspapers, direct mail, radio, Yellow Pages, magazines, the Internet, outdoor advertising, and a variety of other media, including transit ads, novelties, and point-of-purchase displays. Generally, newspapers are the most popular advertising medium, followed by television, magazines, radio, and outdoor advertising.Step 6 Discussion on the four adsStep 7 V ocabulary : Exercise BStep 8 ReadingExercise A, C and DUnit 5 EmploymentI Teaching Objectives1. Master the words or expressions related to employment2. Be familiar with past simple and past continuous3. Get to know ways to encourage new ideaII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up: (5 minutes)1)―It is all one to me if a man from Sing Sing or Harvard. We hire a man, not his history.‖Henry Ford(1863—1947), American car manufacturer, was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. He was a prolific inventor and was awarded 161 U.S. patents. As owner of the Ford Company he became one of the richest and best-known people in the world. He is credited with ―Fordism‖, that is, the mass production of large numbers of inexpensive automobiles using the assembly line, coupled with high wages for his workers. Ford had a global vision, with consumerism as the key to peace. Ford left most of his vast wealth to the Ford Foundation but arranged for his family to control the company permanently.2)Which factors do you think are important for getting a job? Choose the five most importantand give your reasons.age sex appearance astrological sign blood group referencescontacts and connections experience family background handwriting hobbies intelligence marital status personality qualifications sickness record3)Think about jobs you've had or you want to have and interviews you've attended. Ask eachother about your worst:Step 3 Reading: Choose the right candidate(20 minutes)1) Task B: Do people change during their working lives?‖Fundamentally, people stay the same. They may learn things, and later in life forget them, but basic abilities—such as language learning and numeracy—change little.2 ) Task C: What types of failures do companies experience, according to the article?People who panic; people with impressive qualifications who can't learn; hypochondriacs;unstable people; those who don't come up to expectations.3) What does a fine future behind them mean?That some people had potential when they were employed—but never realised that potential.4) Task DWord studyquick-tempered [ kwik 'tempəd ] a.性急的, 易怒的punctual ['pʌŋktjuəl] a.严守时刻的,准时的,正点的-- A punctual person always finishes everything ahead of time一个守时的人总是把事情提前做好。
体验商务英语课后答案unit6
Unit 6 TradePart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 They’ve ______B______ us a very good price for the consignment.A offeredB quotedC presentedD supplied2 If you can’t ________A________ the delivery date, let us know as soon as possible.A meetB makeC produceD decide3 We _______D_______ in distributing high quality wines.A sellB bring outC handleD specialize4 We would appreciate it if we could be B your sole distributor.A pointed outB appointedC acted asD represented5 We have _______B_______ Julian Montero, the Argentine supplier of the wine we are importing.A contacted withB contactedC linked toD linked6 Please ________C________ a letter of credit to cover the shipment.A makeB produceC openD draw7 We look forward to receiving a copy of your letter to your ______D______ bank in Argentina as soon as possible.A correspondingB correspondedC respondingD correspondent8 Since we’ve not ______B_______ you before, we’d like to be paid by banker’s draftA dealt inB dealt withC dealt atD dealt for9 It creates its own branded products but also makes guitars _________B________ distributors’ specifications.A atB toC inD by10 The two companies have had some initial ________D________ by fax and nowface-to-face meeting is required.A lettersB emailsC faxesD correspondence11 We do hope we can reach an agreement ________D_______ the terms quoted.A forB ofC atD on12 In reply, we are _______C_____ you for 500 cases of Chinese Black Tea at AuD80per case CIF Sydney.A providingB supplyingC offeringD granting13 This offer is _______B______ to your reply reaching us before the 20th of February.A subjectingB subjectC subjectedD to subject14 Payment is to be ______D_____ by irrevocable L/C at sight.A done D conducted C paid D made15 They are ___D____ great demand abroad and our stocks are running down quickly.A atB ofC forD in16 We are confident that once you have tried our blouses, you will place repeat orderswith us _____C______ large quantities.A atB forC inD by17 Please note that we do not allow any commission _____B______ our blouses.A forB onC aboutD at18 The above offer is made ______C_______ engagement and is subject to our finalconfirmation.A withB noC withoutD having19 ______A______ we are appreciating the good quality of your black tea, we regretthat your price appears to be on the high side.A WhileB WhenC HoweverD Therefore20 However, please not that it is only because we hope to obtain your futuresubstantial orders ______D_____ we accept your requirements.A whichB whereC whatD that。
体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
体验商务英语3教案 Unit 10 3rd
授课班级：
授课日期：
年月日
年月日
年月日
本次课标题：Unit 10 Ethics
(Case study & Writing)
教学目标
能力（技能）目标
知识目标
1. Master the term CEO
2. Read for background information of the problems
15m
深化（加深对基本能力的体会）
Task:
You are members of Livewire’s board of directors. Hold a meeting to discuss these questions.
1.What is the best way to deal with the bad relations between Valerie Harper and Carl Thomson?
4)Suggest Ss use the three questions as an agenda framework and encourage them to draw on everything they have learned in the unit.
5)Run the meetings. Circulate and monitor. Note down any interesting or important errors to work on later.
2.What action should you take concerning Carl’s behaviour?
任务驱动教学
Ss decide how they should have a role play to this.
大学体验英语第三册电子教案(第二版)unit2-Model Design for Six Contact Hours-B3-U2_Session1
Dialogue Sample Study
Read the dialogue in pairs and speak out the sentences often used for talking about the secret of a successful scientist.
Session 1 (90-100 minutes)
Session Tasks
Listen and Talk
Read and Explore Passage A
Listen and Talk
Lead-in Dialogue Samples
Dialogue 1
Dialogue 2
Communicative Tasks
Do you know more?
You know, talking about famous scientists, I read an article about Thomas Edison once.
He is a genius. He was largely self-taught. Lucky him! Yes, but my point is that he was a slow starter too.
LeaБайду номын сангаас-in
Listen and read
Listen and complete
Each year the respective Nobel Committees send 1) __________ to thousands of scientists, members of academies and university professors 2) ________________ , asking them to nominate (提名) candidates for the Nobel Prizes for the coming year.
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Listening: Negotiating techniques
In this listening Kevin Warren, an Executive Vice President at CoCa-Cola in theUKtalks about his own experience of negotiating and the strategies he employs, and gives some tips for successful negotiating.
5 min
操练（掌握初步或基本能力）
Listen to the negotiation recording and fill in the missing words in the dialogue.
Write another conversation about negotiation and practice it.
2)If the proposal is more tentative and possibly less feasible we use past verb forms.
3)We use unless in conditional sentences to mean if not.
4)As long as and provided that are also used to state conditions.
3. Use the suggestion on negotiation to identify negotiating styles.
4. To apply negotiating styles in case study.
1. Conditions.
2. Negotiating techniques.
2)Play the recording for them to check their answers.
3)Go through the answers with the whole class.
Answers:
1 we buy 2 you buy 3 I place
4 you get it 5 you can increase 6 we agree
Part B: Use the notes below to write the conversation. Then practice the conversation.
Example:
Pierre: If you order 2,000 cases, we’ll give you a 10% discount and deliver before the Xmas rush. We will also cover the insurance costs.
阅读资料
Read the material and learn useful language.
15min
训练(巩固拓展检验)
Case Study
Task: Read your information files. Identify your priorities and work out your strategy and tactics. Then negotiate so that you get the best deal for your company.
分角色对话
Students study the case, read their role card and act out their negotiations.
10min
总结
1. Conditions.
2. Negotiating techniques.
3. Useful language andnegotiating styles.
4. Role play negotiation
5. Listen to the recordings and finish the exercise.
6. Read the material.
7. Do the discussion.
8. Learn useful language.
9. Role play the situation with useful language.
Listening: Negotiating techniques
Kevin Warren, an Executive Vice President at Coca-Cola（UK）, is talking about negotiating. Listen to the interview and answer the questions.
Pole play another negotiation.
播放听力并要求模仿听力原文演示对话
Students listen to the recording and role play another negotiation referring to the recording.
20 min
深化（加深对基本能力的体会）
3)Play the recording. Students do the exercises individually and then to compare answers with a partner.
Bella: We get less demand for Santa Rita. A 10% discount is ok, but we only want 1,500 cases.
Pierre: I’m sorry. We can’t agree to that.
Bella: Well, if we order 2,000, we’ll want another 3% discount.
8. To apply negotiating styles in case study.
讲授
5min
引入（任务项目）
Grammatical rules of Conditions.
阅读获知
Read the grammatical rules of Conditions and example sentences.
I
2. Negotiating techniques.
3. Suggestion on negotiation.
4.Case Study.
e conditions to negotiate.
6. Use negotiating techniques to negotiate.
2. Negotiating techniques.
3. Suggestion on negotiation.
4.Case Study.
e conditions to negotiate.
6. Use negotiating techniques to negotiate.
e the suggestion on negotiation to identify negotiating styles.
3. Suggestion on negotiation.
4. Case Study.
能力训练任务及过程
1. Greet the students and introduce the aims of this class
2. Rules of Conditions
3. Listening exercise about conditions.
Pierre: We can’t increase the discount by 3%, but we can give you another 1% only, plus 30 cases of champagne. That’s pretty fair offer!
Bella: OK. You’ve got a deal!
Step Two
Language review: Conditions
Part A : listen and fill in the missing words.
1)Ask students to think of possibilities for the gaps before they listen. Encourage faster pairs to think of several possibilities.
Part C
Role play this negotiation. A wine importer telephones Julian Montero to order 100 cases of the Montero Chardonnay wine. The list price is US$150 acase. Julian Montero offers a 3% discount, delivery in six weeks by sea freight, and asks for payment by banker’s draft. The importer tries to negotiate a better price, discount, delivery and payment.
归纳讲述
5min
作业
Writing: Write a fax summarizing the points agreed during the negotiation.
课堂写作练习
Practice in class
10min
后记
Period
Steps
（步骤）
Methods & Tasks（方法、任务）
e the suggestion on negotiation to identify negotiating styles.