体验商务英语3教案 Unit 12 3rd
体验商务英语3教案unit11st
一、教案头编号：授课班级：授课日期：年月日年月日年月日本次课标题： Unit 1Globalization (Starting up/Listening/Reading1/Vocabulary)能力（技能）目标知识目标1. Use words to describe 1.Concepts of globalization.教globalization. 2.For and against views on2. Describe the advantages and globalization.学disadvantages of globalization. 3.Background information of 3. Reading skills: read for Boeing company.目information. 4.Vocabulary: Entering new 4. Use words to describe markets.globalization methods.标能1. Greet the students and introduce the aims of this class力2. Leading-in questions训3. Listening: For and against globalization练4. Reading : Going global任5. Vocabulary: Entering new markets.务及过程Teacher’s Resource Book （高等教育出版社）参考资料二、教学设计步教学内容骤告知 1. Concepts of globalization.( 教学 2. For and against globalization.内容、 3. Boeing: Becoming a global company.目的） 4. Vocabulary: Entering new markets.Leading-in: discuss these questions:引入Q1: What do you think globalization means?Q2: Do you think globalization is a recent trend?（任务Q3: What global companies can you think of? What industries 项目）are they in?Q4: Do global companies do more harm than good?Listening:操练Stephen Haseler,Professor of Government at London Guildhall University, has written books on British and（掌握European politics,and on globalization. In this section he 初步或points out how globalization increases competition.He also 基本能describes how it disempowers local governments and suggests 力）that large multinationals are now more powerful than somegovernments.教学Time 方法Activities (学生活动 )(时间 )讲授3min15 min 提问Answer the leading-inquestions.播放录音20 min Students listen to Recording1.1 and finish the exercises.深化（加深对基本能力的体会）归纳（知识和能力）练习15min Exercises pre-teach vocabulary from the interview and focusDo the exerciseon listening for information and for understanding.总结 5 min 1.Vocabulary: Entering new markets. Key words and 全球vocabulary associated with companies joining forces.化的Globalization, in one way or another, has been going on since概念human beings started to travel and to go to war with their及相 Keep the concept of neighbors. However, the modern form is highly dependent on关单 globalization and associated electronic communications and rapid international travel andvocabulary in mind.词freight, and has grown up with them.训练( 巩固拓展检验 )总结作业Reading: Going globalThis article talks about the attempt by Boeing to break down aparochial company culture in favor of a more global view,accompanied by a more international way of doing business.1.Views on and examples of globalization.2.Vocabulary about entering new markets.The exercises on P7 C &P8 B.阅读理解归纳讲述1.Discuss the questions2 .Read the article.25min3. Answer the questions.2 min5 minPractice后记Steps （步骤）Introduction Step OneStep TwoPeriod I: Section I & Section IV Applied writingMethods & Tasks（方法、任务）1.Concepts of globalization.2.For and against globalization.3.Boeing: Becoming a global company.4.Vocabulary: Entering new markets.Leading-in: ask students the following questions:Q1: What do you think globalization means?Q2: Do you think globalization is a recent trend?Q3: What global companies can you think of? What industries are they in?Q4: Do global companies do more harm than good?Listening: For and against globalizationStephen Haseler, Professor of Government at London Guildhall University, has written books on British and European politics, and on globalization. In this section he points out how globalization increases competition. He also describes how it disempowers local governments and suggests that large multinationals are now more powerful than some governments.Part A: Match the words below with their definitions.1)Students work through the exercise individually, checking their answers in pairs.2)Check the answers with the whole class.Answers: 1 c) 2 a) 3 e) 4 b) 5 d)Part B: Listen to the interview and answer these questions.1)Tell students to read the two questions, then play the recording.2)Divide the listening into two parts, pausing between the two main problem areas.3)Go through the answers with the whole class.Answers:1.Stephen Haseler is generally against globalization. He thinks that the advantagesare outweighed by a large number of disadvantages.2.Advantages: Globalization increases competition among companies.3.Disadvantages: Globalization could lead to big employment problems in the West;Globalization prevents governments from controlling their welfare systems.Part C: Complete the text below with these phrases from the interview.1)Write give-and-take, rule the roost and gather pace on the board.2)Students guess what they mean. 3) Get students to work through the exercise inpairs.4) Check the answers with the whole class.Answers: 1 rule the roost 2 give-and-take 3 gather paceReading : Going globalThis article talks about the attempt by Boeing to break down a parochial company culture in favor of a more global view, accompanied by a more international way of doingbusiness.Part A: Discuss these questions.1)What do you know about Boeing?2)Where is its head office?3)What do you think in-plant and out-plant mean?Part B: Go through the answers with the whole class.1.Boeing is a US company which manufactures aeroplanes for civil aviation.Step Three 2.Seattle.3.in-plant means in Seattle. Out-plant means everywhere.Part C: Which of these statements are true?1)Tell students to answer as many of the true/false questions as they can from memory.2)Students check or complete their answers by reading the text again and underliningthe passages which support their answers.3)Go through the answers with the whole class. Ask students to quote the relevantsections of the text to support their answers.Answers: 1 true 2 true 3 true 4 false 5 falseVocabulary: Entering new markets.In this section, students study key words and vocabulary associated with companies joiningforces.Part A: Match the methods below to the definitions.1)Ask the students to do this exercise individually.Step Four2) Go through the answers with the whole class.Answers: a d) 2 f) 3 g) 4 b) 5 c) 6 e) 7 a)Conclusion Homework Part B: Complete these sentences with some of the methods listed above.1)Tell students to do this exercise individually.2)Go through the answers with the whole class.1. joint venture 2 acquisition 3 local partner 4 licensing/franchising1.Views on and examples of globalization.2.Vocabulary about entering newmarkets The exercises on P7 C &P8 B.postscript。
商务英语综合教程3
《体验商务英语综合教程》课程教学大纲一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:Intermediate Business English Course Book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
八年级英语上册Module 12 Unit 3教案
八年级英语上册dule 12 Unit 3教案八年级英语上册dule12Unit3教案dule12TraditinallifeUnit3Languageinuse教学目标：知识目标：（1）情态动词ust和an的肯定和否定用法。
（2）掌握目标语言：uustsarandrshenuspeatlderpepleuanusefirstnaesithurfriendsuustn’ttaltludl2语言技能目标;能够谈论某地的风俗习惯或规章制度；能够使用ust,ustn’t,an,an’t写出中国的某些风俗。
3情感目标：接触、了解并尊重其他国家的传统习俗和生活方式，培养世界意识；加深对英语的理解和使用。
4语法功能：能够使用ust,ustn’t,an,an’t表达风俗习惯和规章制度学习策略：（1）运用“组内竞争，组间竞争”的小组合作机制（2）恰当运用多媒体辅助教学，运用视频声频等有效素材，设置情境，模拟真实意义的堂教学。
教学流程一、aringup:Teaher’sativit:Shthesentenestthehlelassuustsarandrshenuspeatlderpepleuanusefirstnaesithurfriendsuustn’ttaltludlStudents’ativit:Trtreadaludthesentenes二、InputListeningtateenagertalingabutlifeT:Asthestudentstreadthrughthetablettheselvessthenha ttlistenfrPlathetapethrughnehiletheustlistenandfusS:listentthetapeandplethetableT:PlathetapenerefrthestudentstfindtheansersS:listentthetapeandanserthequestins三、PratieT：Asthestudentstritesesentenesusingan,ust,and, ustn’tS:ritethesentenesbtheselvesAtivit4PairrT:AsthestudentstrinpairsS:Telleahtherthreethingsuustdatheandthreethingsuust n’tdAtivitT:Readtheexapleiththelass Asthestudentstdthisativitindividuall,andthenheithapartnerS:allbatheansersfrthehlelassaspletesentenes四、utputAtivit6Asthestudentstdthisativitindividuall,andthenheithap artnerS:allbatheansersfrthehlelassaspletesentenesAtivit7T:Asthestudentstdthisativitindividuallandthenheitha partnerS:DitbtheselvesandhetheansersingrupsAtivit8:T:Readthrughtherdsandexpressinsinthebxiththehlelass andhavetherepeatthehrallandindividuallS:Dtheativitindividuall,andthenheithapartnerAtivit10T:Readthrughtherdsinthebxesiththehlelassandhavether epeatthehrallandindividuallS:DitandhetheansersingrupsAtivit11PairrT:AsthestudentstditinpairsS:rinpairsandheithantherpairArundtherldT:ReadthrughthepassageandexplainitfrthelassS:Disussthententsiththelass五、SuingupTsuarizethefuntinfusingust,ustn’t,an,an’tttalabutustsandrules六、：Feedbapletethesentenesithanran’tu________driveaarattheagef162u________getarriedat163u_______anleavehinaithapassprt4u______leaveshlattheagef14u_______haveabat126u_________learnEnglishutsidethelassr pletethesentenesithustrustn’tu_______belatefrshl2u________eatinthelibrar3u________durher4u________durheru_______listenttheteaher pletethesentenesiththerdsrexpressinsinthebx BaseballaphesssethpstisditinarpresentpursesapUseurtlupanrdsudn’tunderstand2Shepenedherandtutsenetpathetaxidriver3sthinesepepleeatndlesith___________4daughteruldn’taittunrapherbirthda__________euse_________tashurhands6Hethinsit’sltearhis____________batfrnt7here’s________?Ianttplaagaeithit七、教学反思本节通过parir与书面练习，进一步巩固熟练应用情态动词an,an’tust,ustn’t。
体验商务英语3教案 Unit 2 1st
1
二、教学设计
步 骤
教学内容
告知
(教学 内容、 目的）
引入
（任务 项目）
1. Lead-in: Starting up
2. Vocabulary: Brand management
3. Listening: What is branding? 4. Reading: Fashion piracy Lead-in: Starting up Q1: Are they international or national brands? Q2: What image and qualities does each one have? Q3: Do the products have anything in common? Q4: For example, when you buy jeans, do you always buy
20m Ss match the words to the meanings.
力）
深化
（加深
Listening: What is branding? This listening comes from an authentic interview with a
听力 理解
25m
对基本 marketing specialist. The exercises focus on prediction and
Ss listen to the tape and note.
能力的 listening for information.
体会）
归纳
（知识 和能 力）
训练
(巩固
拓展 检验)
总结
1. Different words and phrases describing brand mangement. 2. Process of branding.
英语 人教必修版 第三册教案 Unit12.doc
(一)主题任务(Core tasks)任务一：谈论教育家鼓励学生到图书馆、阅览室及上网搜索有关教育名人的资料。
木课可设计如下任务型教学活动：How much do you know about famous educators?活动时间：热身之前或之后，或本单元之后活动形式：个人活动、小组活动、班级活动语言知识要求：词汇：educator, to begin with, worldwide, resultin, achievement, strict 等句型：本单元日常交际用语语言技能要求：听、说、读、写活动过程：1.分配角色：四人一组，互相补充；2.办黑板报或小报，注意人物介绍、时代背景、教育理念等；3.在小组范围内交流有关内容，并做适当修改；4.每位同学收集一位教育家的情况及其教育名言+；5.鼓励学生就教育家及其名言谈些个人看法。
任务二：谈论教育公平性The reading tell s US that in some cultures parents are particularly unwilling to send their daughters to school because it is the custom to educate boys rather than girls. Please state your own points of view on it. The topic for discussion is **Is education only for boys?"教师要善于引导学生利用听力、阅读等相关素材进行组织、归纳、总结。
活动时间：阅读课之后活动形式：采用辩论形式活动过程：1.分配角色：四人一组，分正方、反方，就课文中的情况进行陈述；2.各组每一位成员均参加辩论；2.每个成员均要有发言的机会；3.选岀最佳辩手。
活动目的：培养学生的语言表达能力与辩论能力辩论评价表：学生在辩论时，可采用以下1. What kind of schools are there in the USA? 2Are most of the schools run by the 3Do American students have more holidays than us?4. How many students are there ina class in American schools? 10Are students encouraged to discuss and evenargue inclass?任务三：比较中国教育与美国教育活动时间：学完木单元之后活动形式：个人活动、小组活 动、全班活动活动过程： 1. 利用已有知识，适当拓展； 2. 互相补充，并添加一些项目；3. 归纳木单元所学内容，使知识形成网络。
体验商务英语(第二版)课件第3册Unit 12 Leadership
Reading The founder of Ikea
The following article is about Ingvar Kamprad, the founder of Ikea, A the home furnishings retail giant. Which of the following do you
A
Listen to the first part of an interview with Max Landsberg.ቤተ መጻሕፍቲ ባይዱWhat three qualities do leaders of large companies usually have?
1 Vision: leaders must create a picture of where the organisation is going and each person’s role in this process of change.
Which of the adjectives below would you use to describe an ideal A leader? Give reasons for your choice. What adjectives would you
add?
decisive charismatic cautious aggressive magnetic
Reading
The founder of Ikea
B Read the article to check your answers B to Exercise A.
• drive an old car – yes, a 10-year-old Volvo • travel first class – no, he travels economy class: he wants to set an example to employees • be dyslexic – yes, he has fought against it, as well as illness • be formal – no, he hugs his employees and tells them to call him Ingvar • be careful with money – yes, for example he recently found a cheaper barber • dress smartly – no, his dress style at work is informal, but he does like to buy a smart shirt and a cravat from time to time • love detail – yes, for example after a recent visit to some of the stores there was a list of 100 ‘details to discuss’ • make short-term decisions – no, for example when Ikea opened in Russia, they accepted the idea of losing money for 10 years. In this context, explain the idea of ‘going public’ i.e. selling shares on the stock market to raise money for investment something Kamprad refuses to do. By maintaining family control, he can avoid short-termism, something that outside investors are often accused of.
体验商务英语3教案 unit 1 3rd
3. Memo.
4.Writing a memo.
讲授
3min
引入（任务项目）
Background information of Case Study:
This case study concerns problems of quality control, coordination and human relations in an international clothing business.
6) It is usual to end with your initials rather than a signature.
Action Plan:
1)For most business meetings, action minutes are more useful than full minutes.
练习口语
Discuss and produce an action plan.
20min
归纳（知识和能力）
1.Writing style of action plan.
2.Writing style of memo.
讲授
Master the writing style and steps of action plan and memo.
Step Three
Task:
1) Give students a few minutes to read through the documents again and think about their ideas individually, then ask them to discuss how to deal with the problems described. Each group should agree a recommendation course of action.
体验商务英语3讲稿
Unit 1 GlobalizationI Teaching Objectives1．Master the vocabulary of globalization；useful language on managing telephone calls2．Be familiar with different views on globalization；3．Get to know the background of Boeing companyII Teaching procedureStep 1 Starting up: (15 minutes)1) Students are asked to figure out the meaning of the quotation. Then someone is asked to present his answer.2) Divide the students into groups of 4 to discuss the 4 questions.Step 2 V ocabulary: task A, B (10 minutes)1) Have the students do the exercise in pairs. (dictionary using allowed)2) check the answers with the whole classStep 3 Reading: Going global and Phone rage (40 minutes)1) Discuss the question in task A briefly with the whole class.2) Have the students do exercise C in the first reading and exercise B in the second reading3) check the answers with the whole classStep 4 Language review: Comparing (10 minutes)1) Briefly elicit some examples from every business life where comparing might be necessary,e.g. figures; products.2) students are required to do the task A3) Check the answer with all the students.Step 5 Case study (25 minutes)1) Ask students to think about what possible problems a large clothing company might have inthese areas.2) Elicit suggestions from the whole class and write them on the board.Unit 2 BrandsI Teaching Objectives1．Master the vocabulary of talking about brands；useful language in taking part in meetings 2．Be familiar with past simple and simple perfect3．Get to know some famous brandsII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up:1) Ask students, working individually, to make a list of their five favorite brand.2) Ask students to discuss the advantages of branded goods for the manufacturer and the consumer(5 minutes)3) Do exercise CStep 3 V ocabulary (20 minutes)1) Students are given 15 to finish the exercises of task A &B2) Ask few students to present their answers.3) Give explanations to some difficult terms.Step 4 Reading: (15 minutes)Questions for discussion: How can manufacturers protect their brands from piracy?1) Read the article and do exercise B.2) Have the students do exercise C and DStep 5 Language review: past simple and present perfect (10 minutes)1) Students are supposed to finish task AStep 6 Additional reading material—What’s that smell?Unit 3 TravelI Teaching Objectives1．Master the terms irritating travelers when flying; sills of making arrangements on the telephone 2．Be familiar with the usage of ―will‖3．Get to know the background of EmiratesII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up: (10 minutes)1) give explanation to the quote2) introduction on Anne Morrow LindberghBorn: 6/22/1906Birthplace: Englewood, New JerseyDied: Passumpsic, Vermont, 2/7/2001Known in her own right as a writer, she was also co-pilot and navigator for her husband, Charles Lindbergh. The couple met when Anne’s father was ambassador to Mexico when Lindbergh came to visit and took the family on sight-seeing flights. Under her husband’s tutelage, Anne earned her p ilot’s license in 1931.3) Have the students do exercise B and CStep 3 Reading: Free flight offer1) Background of Emirates AirlineEmirates Airline: Dubai（迪拜）based Emirates Airline is one of the fastest growing airlines in the world and has received more than 300 international awards for excellence since its launch in 1985. Emirates now takes you to more than 80 destinations in Europe, the Middle East, the Far East, Africa, Asia, Australasia and North America.Let students see a video recording about Emirates Airline2) New wordsincentive n. sth that encourages a person to work harder, produce more or spend more moneyvoucher n.a printed piece of paper that can be used instead of money to pay for sth, or that allows one to pay less than the usual price3) Get students do exercise of task AStep 4 Reading: Passengers behaving badlyNew Words1.abusive a. rude, offensive and insulting2.verbal a. relating to or in the form of words3.assault n. a violent verbal or physical attack4.frustrate v. cause (someone) to feel dissatisfied or unfulfilled5.storm v. move angrily or forcefully in a specified directionpel v. force or oblige to do something7.adrenaline n. 肾上腺素8.cramped a. uncomfortably small or crowded9.let rip: to speak or behave violently or emotionally or without restraint10.septuagenarian n. a person who is between 70 and 79 years old11.down to: be attributable to (a factor); be the responsibility of1) Skim and scan the article to find two examples of passengers behaving badly1.A business shot out the front tyres of a plane on the runway.2. A 70-year-old hit a steward because there was no more steak.2) Check the answersUnit 4 AdvertisingI Teaching Objectives1. To enable Ss to know about advertisements, to know what factors a successful ad contains2. To familiarize Ss with vocabulary concerning advertising media and methods3. Get to know outdoor advertisementsII Teaching procedureStep 1 Check on the answers of last-week assignments (15 minutes)Step 2 Quotation: Advertising is the greatest art form of the twentieth century.‖Marshall McLuhan (马歇尔·麦克卢汉) (1911—1980), Canadian author, educator, & philosopher : Canadian academic and commentator on communications technology, who developed theories about the role of the electronic media in mass popular culture. He is best-known for the studies institutionalized as the University of Toronto’s Center for Culture and Technology, where he was direct or from 1963. McLuhan’s works include UNDERSTANDING MEDIA (1964) and MEDIUM IS THE MESSAGE(1967), in which he argued that the form of media has more significant effect on society and knowledge than the contents carried. McLuhan prophesied（预言）that printed books would become obsolete, killed off by television and other electronic information technology.Step 3 Definitions of Advertising•Advertising is promoting a product, service, brand or store.•Advertising is a paid form of communicating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.•Advertising is defined in Webster’s dictionary ―as the action of calling something to the attention of the public especially by paid announcements, to call public attention byemphasizing desirable qualities so as to arouse a desire to buy or patronize: promote.‖Step 4 Types of Advertising•Informational advertising- describes a product’s objective characteristics—price, features, uses, etc.•Persuasive advertising - designed to shift consumers’ tastes –―Drink this beer and women will find you irresistible.‖ ― Drive this red sports car and men will love you.‖Step 5 Methods of advertisingTo reach the consumer, advertisers employ a wide variety of media. The most popular media, as measured by the amount of ad spending, are television, newspapers, direct mail, radio, Yellow Pages, magazines, the Internet, outdoor advertising, and a variety of other media, including transit ads, novelties, and point-of-purchase displays. Generally, newspapers are the most popular advertising medium, followed by television, magazines, radio, and outdoor advertising.Step 6 Discussion on the four adsStep 7 V ocabulary : Exercise BStep 8 ReadingExercise A, C and DUnit 5 EmploymentI Teaching Objectives1. Master the words or expressions related to employment2. Be familiar with past simple and past continuous3. Get to know ways to encourage new ideaII Teaching procedureStep 1 Check on the answers of last-week assignments (10 minutes)Step 2 Starting up: (5 minutes)1)―It is all one to me if a man from Sing Sing or Harvard. We hire a man, not his history.‖Henry Ford(1863—1947), American car manufacturer, was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. He was a prolific inventor and was awarded 161 U.S. patents. As owner of the Ford Company he became one of the richest and best-known people in the world. He is credited with ―Fordism‖, that is, the mass production of large numbers of inexpensive automobiles using the assembly line, coupled with high wages for his workers. Ford had a global vision, with consumerism as the key to peace. Ford left most of his vast wealth to the Ford Foundation but arranged for his family to control the company permanently.2)Which factors do you think are important for getting a job? Choose the five most importantand give your reasons.age sex appearance astrological sign blood group referencescontacts and connections experience family background handwriting hobbies intelligence marital status personality qualifications sickness record3)Think about jobs you've had or you want to have and interviews you've attended. Ask eachother about your worst:Step 3 Reading: Choose the right candidate(20 minutes)1) Task B: Do people change during their working lives?‖Fundamentally, people stay the same. They may learn things, and later in life forget them, but basic abilities—such as language learning and numeracy—change little.2 ) Task C: What types of failures do companies experience, according to the article?People who panic; people with impressive qualifications who can't learn; hypochondriacs;unstable people; those who don't come up to expectations.3) What does a fine future behind them mean?That some people had potential when they were employed—but never realised that potential.4) Task DWord studyquick-tempered [ kwik 'tempəd ] a.性急的, 易怒的punctual ['pʌŋktjuəl] a.严守时刻的,准时的,正点的-- A punctual person always finishes everything ahead of time一个守时的人总是把事情提前做好。
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Q2: How do you feel about KFC?
提问
Ss answer the questions individually.
8m
操练（掌握初步或基本能力）
Background:
Texan Chicken was founded by Eva and Romon Martinez. They had had no previous experience in the restaurant industry. They openeed their first restaurant inWest London, and within five years had built up a chain of 40 outlets, using a franchising system.
任务驱动教学
Ss decide on a plan of action for turning the company round and have a role play.
35m
归纳（知识和能力）
1.A fast-food chain is facing falling profits and a loss of market confidence. Decisive action needs to be taken if the company is to reverse its declining forturnes.
6)Encourage Ss to draw on the anguage, skills and vocabulary they have learned in th course of the unit in their discussions
7)Circulate and mointor, noting any interesting or important errors to work on later.
Teacher’s Resource Book（高等教育出版社）
二、教学设计
步骤
教学内容
教学方法
Activities (学生活动)
Time
(时间)
告知(教学内容、目的）
1.Background.
2.Task.
3.Writing.
讲授
2m
引入（任务项目）
Lead-in:
Ask Ss to answer the following questions.
Q2: How do you feel about KFC?
Step Two
Background:
1）Books closed, wrtie Texan Chicken on the board and invite Ss to speculate about the company.
2）Tell Ss to read through Background and Present Situation, then close their books and see if they can give you the following information: company founders; founders’ backgruond; location of first restaurant; number of outlets after five years; expansion strategy; reason for success; products and services.
分组讨论
Ss discuss the background in groups and make a summary of problems.
15m
深化（加深对基本能力的体会）
Task:
Discuss the options and consider any other ideas for improving profitability. Work out a plan of action which will turn the company round.
讲授
Ss keep down the key points.
5m
训练(巩固拓展检验)
Writing:
This section focuses on writing a press release.
写作练习
Ss practise writing a press release.
20m
总结
1.Presentation skills.
一、教案头编号：
授课班级：
授课日期：
年月日
年月日
年月日
本次课标题：Unit 12 Strategy
(Case study & Writing)
教学目标
能力（技能）目标
知识目标
1. Comprehend the background information
2. Find out the real problems needed to solve.
2.Words and expressions associated with discussions.
归纳讲述
Ss review what they have learnt.
3m
作业
Ask Ss to review what they have learnt and prepare for the coming exam.
1.Presentation skills.
2.Words and expressions associated with discussions.
Homework
Ask Ss to review what they have learnt and prepare for the coming exam.
4) Explain the format of writing a summary.
5) Give some examples to Ss and instruct them to follow them.
6) Ask Ss to finish the writing now.
Conclusion
3. Role play on the future strategy
4. Write a reasonal summary to a press
1. Background information of Texan Chicken Company
2. Task for having role play on the future strategy
3）Ss listen to the interview once, making notes , then work in pairs to summarise the four problems and action to be taken to address them.
4）Ss listen again if necessary.
postscript
3. Writing a summary of the role play to a press
能力训练任务及过程
1.Greet Ss and introduce the assignments of these two periods.
2.Background.
3.Task.
4.Writing.
参考资料
5）Check the answers with the whole class.
Problems: demand has fallen; product too expensive; expansion too fast; poor standards in some franchises.
Action:A team of mangement consultants has been called in to advise the company on future strategy.
Step Three
Task:
1)To prepare for the task, divide Ss into four groups and assign each group a different options to discuss.
2)Ss should also read through the other three options and pool any additional ideas they might have for improving profitability with the conitor, helping where necessary.
4)Make new groups, putting one S from each of the first groups together, and set up the task.
5)Appoint a chair for each group and remind the chair that it is his/her responsibility to keep the discussion on course and make sure a plan of action to turn the company round is agreed.
2m
后记
Period
Steps
（步骤）
Methods & Tasks（方法、任务）
Introduction
1. Background.