体验商务英语3教案 Unit 2 1st
体验商务英语综合教程中文新编双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
?Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
体验第三册第2单元教案
教案Experiencing English大学体验英语综合教程第三版第三册大学外语教学部课程名称College English III授课对象2013级本科各专业授课内容Unit 2 Nobel Prize Winners 课堂类型讲授教学目的Learn the new words and phrases;Help students master the main idea of the passage;Solve the problems of some difficult words and expressions.教学重点Mastery and understanding of some difficult words and expressions. 教学方法Student-oriented communicative teaching;Free discussion and interaction.教学过程1.Warm-up activities2.Understanding the text(Ask the students some questions related to the text.)3. Detailed studies of the text4. Grammar and exercises5. Writing skills introduction辅助手段Multimedia software作业 1. Make a discussion about Mo Yan2.Translation and after-class reading. 课外阅读书目1. 诺贝尔传2. 诺贝尔文学奖作品精粹教学内容Passage A Einstein’s CompassI.Warm-up activitiesStep 1: Students are provided with chances to practice their oral English by working with their partner and take turns to start the conversation.Step 2: IntroductionTalk something about the Einstein’s lifeII. Understanding the text1. Analyze the structure of the passage.2. Introduce the main idea of the Passage A. Give a short summary about the passage, the students can understand the content better when they read the text later.3. Guide students to the correct use of the words, expressions in the text by doing the related exercises.4. Lead discussions among students: Was Einstein’s Brain Different?III. Detailed studies of the text1.evident adj.—easily seen or understood; obviousevidence n.—information that gives proof or reasons to believe or agree with sthExamplesThe threat of inflation is already evident in bond prices.The audience waited with evident excitement for the performance to begin.2.respond v.—to say or do sth as a reaction to sth that has been said or doneExamplesTo every question the police officer asked, the suspect responded “I don’t know.”For patients who do not respond to drug treatment, surgery is a possible option.3.stir v.—1) to excite—2) to be rousedExamplesThe story of Harry Potter has stirred children’s imagination.We create services that stir the soul.The mother’s grief stirred when she saw the photo of her son, who died in a traffic accident.The emotion of the viewers stirred by the program.4.intellect n.—1) the ability to use the power of reason—2) a person of great intellectual abilityExamplesBill Gates is a man noted more for his intellect than his charm.The problem oversteps my intellect.Maria Gomez, a historian, socialist and one of the great intellects of our time, died at the age of eighty-nine.I admire the intellect’s capacity of work.5.fool ... into ...—to deceive sb into doing sthExamplesTim was fooled into spending all his money on lottery tickets.It was not fair for Jean to fool Robert into believing that she was in love with him.6.invisible adj.—that can not be seenExamplesHis novel focused on the social invisibility of black people.The path was obscured almost to the point of invisibility.7.methodically adv.—in a very ordered, careful wayExamplesJean methodically put the things into her suitcase.Could you arrange the files methodically so that it will be convenient to get any file you need?8.curiosity n.—the desire to know or learnExamplesIt is important to develop the natural curiosity of each child.I’m burning with curiosity ––you must tell me who’s won!9.convince v.—to make sb completely certain about sthExamplesThe waste disposal industry is finding it difficult to convince the public that its operations are safe.The attorney managed to convince the jury of the defendant’s innocence.10.insight n.—(the ability to have) a clear, deep understanding of a complicated problem or situation ExamplesHe was a brilliant actor who brought deep psychological insight to many of his roles. Professor Becker offered some interesting insights into the human society.11.genius n.—1) great and rare power of thought, skill, or imagination—2) a person of very great ability or very high intelligenceExamplesHe has a spark of genius that distinguishes him from the other actors.She has a genius for raising money.Chaplin was not just a genius; he was among the most influential figures in film history.No man is born a genius.12.apparently adv.—1) according to what seems to be true—2) actuallyExamplesWell, apparently she’s had enough of her major and she’s heading off to finance.The window had apparently been forced open.I thought they were married but apparently they were not.She looks about 12 but apparently she’s 14.13.condense v.—to reduce in sizeExamplesYou should rewrite your thesis and condense 120 pages into 50.All the suggestions put forward will be condensed into a single plan of action.14.essence n.—the central or most important quality of a thingExamplesThe essence of his argument was that education should continue throughout life.A sharp rise in income tax is the essence of the new policy.15.fundamental adj.—forming the base, from which everything else originates; more important than anything elseExamplesSome understanding of grammar is fundamental to learning a language.We need to make fundamental changes to the way in which we treat our environment.16.persistence n.—the ability of continuing in a course of action or way of behavingExamplesSkill comes only with practice, patience and persistence.Most financial analysts didn’t foresee the persistence of the recession.Passage B The Wake-up Call from StockholmI.Warm-up activitiesStep1: Students are provided with chances to practice their oral English by working with their partner and take turns to start the conversation.Step 2: Introduction:1. Some culture notes about Ahmed Zewail’s Contribution.2. What would you do if you were awarded the Nobel Prize?II. Understanding the text1. Analyze the structure of the passage.2. Introduce the main idea of the Passage B. Explain and illustrate the culturalbackground and language points in the text.3. Guide students to the correct use of the words, expressions in the text throughdoing the related exercises.III. Detailed studies of the text1... Two thousand e-mails would zoom his way within a few days and three phone lines would start ringing with eager requests for interviews from the national and Egyptian press and with congratulations from friends and colleagues.ParaphraseIn a few days he would receive as many as two thousand e-mails. His three phone lines would be kept busy because American and Egyptian press will call him eagerly for interviews and his friends and colleagues will call to congratulate him on his award.2.Zewail’s path to the forefront of the international science arena has been elegant and swift, ... ParaphraseZewail has moved smoothly and quickly to the leading position in the international scientific research.3.He will continue to push the envelope of what is possible.ParaphraseHe will go on exerting all his strength to achieve whatever is possible.IV. Grammar and exercises1.zoom v.—1) to move quickly—2) (costs, sales etc.) to increase suddenly and quicklyExamplesThey got into the car and zoomed off.The runners zoomed past the spectators.The company’s sales zoomed from $11 million to $160 million.Overnight trading caused share prices to zoom up.2.investigation n.—an act to try to find out more information about sthExamplesThe official has been notified that he is under investigation for corruption.The owner of the burnt building is subject to investigation.3.probe v.—to search or examineExamplesThe more they probed into his background, the more suspicious they became.The article probes the mysteries of the sudden disappearance of dinosaurs.4.tumultuous adj.—very noisy and disorderlyExamplesThe champion received a tumultuous welcome from thousands of his fans.Delegates greeted the news with tumultuous applause.5.bring in—to cause to come in; to introduceExamplesThe new product has brought in $400 000 for the company this year.Up-to-date electronic devices have been brought in to control all the traffic lights in this city.6.forefront n.—the most forward position; leading positionExamplesHis team is at the forefront of scientific research into a cure for AIDS.The pension issue was not at the forefront of his mind.7.arena n.— a place of great activity, esp. of competition of fightingExamplesOur university debate team has entered the arena for the champion.Frank made it clear he had no intention of withdrawing from the political arena.8.tenure n.—1) the right to keep a job until retirement—2) the act, fact, or condition of holding sth in one’s possessionExamplesShe is one of the few lecturers granted tenure on the faculty.It’s becoming increasingly difficult to acquire academic tenure.During his tenure as CEO, the company lost 20% of its previous market share.The tenure of office of president is four years.9.transition n.—passage from one form, state, style, or place to anotherExamplesThe health-care system is in transition at the moment.The transition from planned economy to market economy is in no way an easy road.10.handful n.— a small number of people or thingsExamplesThere’s only a handful of doctors in the country who can do such an eye operation as this. All the influential figures had been invited to the party, but only a handful turned up.11.breakthrough n.—(the making of) an important advance or discoveryExamplesScientists are hoping for a breakthrough in the search for a cure for the disease.A major breakthrough in negotiations was achieved a few hours ago.12.to date—until todayExamplesThey have been advertising in a local paper for a nurse-companion, but with no result to date.The police have not yet found the runaway to date.V. Writing skills introductionParagraph Development by Chronological SequenceOne logical way to develop a paragraph is to arrange the supporting details on the basis of the order of time, from the beginning to the middle to the end. This kind of chronological organization is typical of a sequence in which earlier occurrences precede later ones. In this way the writervirtually leads the reader step by step to the completion of an event by well-placed words of transition or clear-cut instructions. Examine the following paragraph and identify the order of time with the help of the words in purple that signal transition.教学小结This is the second unit of Book Three. In the Listening and Speaking section, students will learn some communicative skills about process-describing. Passage A tells us the story of Einstein. Passage B is about Ahmed Zewail, a Nobel Prize winner.课外拓展1.Ahmed Zewail’s ContributionsWhat would a football match on TV be without “slow motion”revealing afterwards the movements of the players and the ball when a goal is scored? Chemical reactions are a similar case. The chemists’eagerness to be able to follow chemical reactions in the greatest What would a football match on TV be without “slow motion”revealing afterwards the movements of the players and the ball when a goal is scored? Chemical reactions are a similar case. The chemists’eagerness to be able to follow chemical reactions in the greatest Zewail’s technique uses what can be thought of as the world’s fastest camera. The “shutter speed”of such a camera must be extremely high since molecules are very small (about 10-9m) and move extremely rapidly (1000 m/s). To obtain a sharp “image”of the molecules in the course of a chemical reaction requires a femtosecond (10-15s) shutter speed. This area of physical chemistry has been named femto-chemistry.Femto-chemistry enables us to understand why certain chemical reactions take place but not others. We can also explain why the speed and yield of reactions depend on temperature.2.Alfred Nobel –Man behind the PrizesNobel invented dynamite in 1866 and later built up companies and laboratories in more than 20 countries all over the world. A holder of more than 350 patents, he also wrote poetry and drama and even seriously considered becoming a writer.The idea of giving away his fortune was no passing fancy for Nobel. Efforts to promote peace were close to his heart and he derived intellectual pleasure from literature, while science built the foundation for his own activities as a technological researcher and inventor.On November 27, 1895, Nobel signed his final will and testament at the Swedish-Norwegian Club in Paris. He died in his home in San Remo, Italy on December 10, 1896.3.The Millennium Ecosystem AssessmentThe Millennium Ecosystem Assessment was released in March 2005. This 2,500-page report was drawn up by 1,300 researchers from 95 nations over four years. Surveying the planet, it made a number of conclusions that many have stressed for years. The key messages from the report included the following points:Everyone in the world depends on nature and ecosystem services to provide the conditions for a decent, healthy, and secure life.Human activities have taken the planet to the edge of a massive wave of species extinctions, further threatening our own well-being.The loss of services derived from ecosystems is a significant barrier to the achievement of the Millennium Development Goals to reduce poverty, hunger, and disease.The pressures on ecosystems will increase globally in coming decades unless human attitudes and actions change.Measures to conserve natural resources are more likely to succeed if local communities are given ownership of them, share the benefits, and are involved in decisions.Better protection of natural assets will require coordinated efforts across all sections of governments, businesses, and international institutions. The productivity of ecosystems depends on policy choices on investment, trade, subsidy, taxation, and regulation, among others.。
体验商务英语3第二版Unit2-Travel可编辑全文
Worst: ‘things out of your control’ such as bad accommodation and delayed or cancelled flights.
Listening
Business traveler’s priorities
E Listen to what Stephanie says about future business travel and complete her prediction below.
1 not enough leg ...r.o...o..m..... available 2 lost or delayed ..l.u..g..g..a..g..e.. 3 long .q..u..e..u..e..s.. at check-in 4 poor quality .....f.o..o..d....... and drink 5 no baggage .t.r.o...l.l.e..y..s.. 6 overbooking of ....s..e..a..t.s...... 7 flight delays and ..c..a..n..c..e..l.l.a..t.i..o..n..s.... 8 ...j.e..t...- lag
2 Unit Travel
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’t you
体验商务英语综合教程3(第二版)答案Unit2TravelPPT
‘He travels fastest who travels alone.’
Starting up A Answer these questions individually. Then
compare your answers with a partner.
1 How often do you travel by air, rail, road and sea? 2 What do you enjoy about traveling? What don’t you
Starting up
Which of these irritate you most?
Vocabulary A Match the words and phrases below which have
British and
the same meaning. For each pair decide which is
Listening A Stephanie Taylor is a businesswoman who travels
Business
regularly as part of her job. Listen to the first part
traveler’s
of the interview and choose the three priorities she
priorities
mentions from the list below.
• Good organization √
• Regular transport
• Balancing cost with
American English
体验商务英语3教案 unit 1 3rd
3. Memo.
4.Writing a memo.
讲授
3min
引入（任务项目）
Background information of Case Study:
This case study concerns problems of quality control, coordination and human relations in an international clothing business.
6) It is usual to end with your initials rather than a signature.
Action Plan:
1)For most business meetings, action minutes are more useful than full minutes.
练习口语
Discuss and produce an action plan.
20min
归纳（知识和能力）
1.Writing style of action plan.
2.Writing style of memo.
讲授
Master the writing style and steps of action plan and memo.
Step Three
Task:
1) Give students a few minutes to read through the documents again and think about their ideas individually, then ask them to discuss how to deal with the problems described. Each group should agree a recommendation course of action.
大学体验英语3听力教案.doc
周次第周日期节次授课内容Unit 2 identity 授课学时2学时教学目的 1.T o learn to introduce people2.To learn and master the vocabulary and expressions教学重点Listing and answering教学难点The appreciation of listening教具和媒体使用多媒体，黑板教学方法讲授，师生互动练习教学过程A.warm upB.listening taskC.real world listeningD.interactive practice思考题作业Exercise of unit 2A. warm up(Answers in bold.)1.Ms. Kelsey is a librarian, but she's passionate about sports cars.2.Kris rides a motorcycle, but she5s also a nerd when it comes to history・3.Dave's friends thought that making it big in Hollywood would change him, but Dave is still just a regular guy. Fame hasn't changed him.4.Jonathan might be the best basketball player in the state, but he doesn't have any dreams of going pro. He just wants to play for fun.5・Terry is a jock, but when he's not on the football field, he's watching romantic movies.6・Everybody assumes Carrie is a serious person because she's quiet. But she's really got a great sense of humor・7. Jordan is very friendly and open with everyone, but she keeps some things about her life private・8> Mark is very intelligent, but he's not a straight A student.B・ Listening TaskOh, my gosh. You won't believe this.What? What happened, Katie (Kate)?You know that guy Brett, from the football team?Oh, yeah, the big dumb jock. What did he do this time?He gave me a poem.A poem?I mean, it's beautiful! It's romantic and it's full of imagery・ I just couldn't believe it came from him.You got that right. I didn't even think he could read.I just found out he plays two musical instruments(R§§) and speaks French fluently!Hmm, well, maybe there's more to Brett than meets the eye・2. Hey, Jeff(Jeffrey), I didn't know you took dance lessons.Aw (used to express sympathy, disgust, or disbelief), come on (hurry, disagreement). Actually, I think it's pretty cook I wish there were something I felt that passionate about.Really, you know I love to dance, but I don't tell my friends about it.Dancing is a private thing for me. It^s just something I do for myself.3. Hey, Kayla・ Can I borrow your notes from today^s math class?Yeah, sure, just make sure to give them back to me before my band plays tonight. I need t time to study.Did you say your band?Yeah. Fm in a band called Rock Hard. I play the drums (instrument played by beating with the hands or sticks 鼓).You5re kidding・ You play the drums for a rock band? I never would've guesse d・Why? Cause Fm a straight A student?Yeah, I mean youre the one everyone comes to for math help・I just assumed you were a ・・・A nerd?Well, I don't know about that.Don't worry. Fm not offended (no offence--一as weak as a cat (=as weak as water)). Fm a nerd. But who says nerds can" play drums?First Listening1.He has a lot of interests outside of sports・2.He enjoys dancing privately.3.She's in a rock band and she's a good student.Second Listening1.She is surprised that Brett is romantic.2.He thinks Jeff should be proud of his hobby.1.一She thought a jock must be very big and not good at speaking and with poor academic performance.2.— One day Brett gave her a poem which she thought was romantic and full of imagery.(For the second dialog)3.一From his girlfriend who showed her some photos of him dancing.4e ——Because he thought it was private.(For the third dialog)5.—Kayla is a straight A student who can play the drums in a band called Rock Hard.6.—Because he thought it's impossible for a nerd to join a Rock band・C.. Real World ListeningPrepareTJ's friends and family are worried about him.Get the main ideasF, ?, T, T, T, F, F, TD.interactive practice。
大学体验英语第三册电子教案(第二版)unit2-Data bank for class design-B3_U2_G-P
Chen Ning Yang, 1922–, American physicist, b. China, Ph.D. Univ. of Chicago, 1948. Chen-ning Yang was a member of the Institute for Advanced Study at Princeton, N.J. from 1949 to 1955, and a professor of physics there from 1955 to 1965. In 1965 he was appointed Albert Einstein Professor of Physics of the State Univ. of New York at Stony Brook.
He is known for his researches in statistical mechanics and particle physics. With American physicist T. D. Lee he shared the 1957 Nobel Prize in Physics for research refuting the law of parity, which stated that, at the subatomic level, nature does not distinguish between left-and righthanded configurations: if a nuclear reaction or decay occurs in nature, then so does its mirror image and with equal frequency.
Unit 2 Group project
新模式英语三教案Unit-2
难点
重点
Practice listeningand Sentence patterns.
难点
How to improve students’listening skills.
学法引导
1. problem method 2. discussion method
3. reading method4. situational method
Notes:
undromat自动洗衣机店
2.gas station 加油站
3.pharmacy 药房
4.jewelry store 珠宝店
5.post office 邮政局
6.department store 百货商店
7.grocery store 视频杂货店
8.car wash 洗车
9.office supply store 办公用品商店
Step4Read the two ads and complete the table.
Notes:
1.windshield wiper 雨刷器
e to an end 告终，结束
3.for sale 出售
4.from top to bottom 从头至尾
5.on sale 廉价出售
6.set up 建立
教学内容
更新、补
充、删节
Add some skills about practicing speaking.
参考资料
1.Reference book
2.Exercise book
3.Guide book
课后体会
The advertisements are interesting for the students. They can give a lot of examples aboutEnglishadvertisements such as Coca Cola and so on.
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1
二、教学设计
步 骤
教学内容
告知
(教学 内容、 目的）
引入
（任务 项目）
1. Lead-in: Starting up
2. Vocabulary: Brand management
3. Listening: What is branding? 4. Reading: Fashion piracy Lead-in: Starting up Q1: Are they international or national brands? Q2: What image and qualities does each one have? Q3: Do the products have anything in common? Q4: For example, when you buy jeans, do you always buy
20m Ss match the words to the meanings.
力）
深化
（加深
Listening: What is branding? This listening comes from an authentic interview with a
听力 理解
25m
对基本 marketing specialist. The exercises focus on prediction and
Ss listen to the tape and note.
能力的 listening for information.
体会）
归纳
（知识 和能 力）
训练
(巩固
拓展 检验)
总结
1. Different words and phrases describing brand mangement. 2. Process of branding.
1. Brand. 2. Fashion piracy.
讲授
阅读 理解
归纳 讲述
5m Ss have a short summary.
28m Ss read the article and finish
the exercises.
Ss review what they have 3m leanrt.
Part A: 1) Tell Ss that they are to learn some words associated with brand. 2) Give an example to get them started. 3) Dictate the words from the book in alphabetical order: awareness, classic, image, leader, loyalty, luxury, manager, stretching. 4) Instruct Ss to compare answers in pairs. 5) Get Ss to do the exercise individually, comparing their answers in pairs as they finish. 6) Go through the answers with the whole class. 1. luxury brand. 2. brand manager 3. brand leader 4. classic brand 5. brand image 6. brand loyalty 7. brand stretching 8. brand awareness
训
2. Lead-in: Starting up.
练
3. Vocabulary: Brand management.
任
4. Listening: What is branding?
务
5. Reading: Fashion piracy.
及
过
程
Teacher’s Resource Book （高等教育出版社）
into use
目
4. Note down what branding is
5. Reading for fashion piracy
5. Read for information of fashion
标
piracy
能
力
1. Greet Ss and introduce the assignments of these two periods.
Introduction 2. Listening: What is branding?
Step One Step Two
3. Reading: Fashion piracy Lead-in: Starting up Q1: Are they international or national brands? Q2: What image and qualities does each one have? Q3: Do the products have anything in common? Q4: For example, when you buy jeans, do you always buy Levis? Vocabulary: Brand management
Part B 1) As in Exercise A, Ss do the exercise individually, then compare. 2) Go through the answers with the whole class. 1. classic brand 2. brand awareness 3. brand image 4. luxury brand
1. new brands 2. choice 3.different products Customers like to :
1.rely on the quality levels guaranted by the company. 2.trust porducts. 3.identify with brands.
2. Advantage and disadvantage of brand
disadvantage of brand
3. Words and expressions associated with
学
3. Put the words and expressions
brand management
associated with brand management 4. Listening for branding
一、教案头
编号：
授课班级：
ቤተ መጻሕፍቲ ባይዱ
授课日期： 年 月 日
年月日
年月日
本次课标题：Unit 2 Brand
(Vocabulary & Listening & Reading)
能力（技能）目标
知识目标
1. Comprehend the concept of brand 1. Concept of brand
教
2. Describe the advantage and
1. Brand. 2. Fashion piracy. Ask Ss to finish Exercises on P15 Vocabulary C
postscript
4
作业 Ask Ss to finish Exercises on P15 Vocabulary C
2m
后记
2
Period I: Vocabulary & Listening & Reading
Steps （步骤）
Methods & Tasks（方法、任务）
1. Vocabulary: Brand management
Levis?
教学 方法 讲授
提问
Activities (学生活动)
Time (时间)
2m
5m Ss answer the questions.
操练
练习
（掌握 初步或 基本能
Vocabulary: Brand management These exercises deal with some collocations of the word brand.
3
Step Three
Listening: What is branding? Part 1 1) Working individually, Ss complete the gaps as many as they can. 2) Ss compare their answers in part. 3) Ss listen to Part 1. Play the recording once or twice and then go through the answers with the whole class. 1. name 2.differentiate petitors’ 4.quality 5.synergy 6.money Part 2 1) Working in part, ask Ss to guess what might be missing from the summary. 2) Ss listen to part 3 and check their perdictions. 3) Go through the answers with the whole class. Customers want:
Step Four
Conclusion Homework
Reading: Fashion piracy Part A 1) Put Ss into pairs or small groups to discuss the questions. 2) Go through the questions briefly with the whole class. Part B 1) Get Ss to close their books. 2) Write the headline of the article on the board. 3) Note that fashion victim is a play on words. Calvin Klein is a fashion company and a victim of piracy, but a fashion victim is normally someone absessed with fashion, especially clothes. 4) Ask Ss what they think the article is about. 5) Get Ss to list words they think may appear in the text. 6) Working with the whole class, get Ss to call out the words from their list, plus any others they think of. 1 c) 2 d) 3 e) 4 f) 5 g) 6 a) 7 i) 8 b) 9 j) 10 h)