商务英语2-unit 1quize 答案
_高级综合商务英语1_参考答案-Unit 1-副本
Unit 1 GlobalizationLead-in1. Quiz1) B 2) C 3) D 4) A 5) A2. A Mini CaseSuggested answers:●As Zara continues to expand, it might have to open other distribution centers onother continents. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers‘requirements due to a lack of cultural sensitivity. Zara‘s expansion globally may pose the challenge of moving from a more centralized management style to a more global style.●Lorena needs to ensure that she has a truly international team in place withmembers from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.Text AI.Reading Comprehension1.Determine whether the following statements are true or false. Write a T fortrue, an F for false, and an NG for not given.1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG2.Essay Questions1)The modern multinational companies have had passed through three phases. Firstcame the 19th-century ―international model‖, with firms based in their home country and selling goods through overseas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of itself in countries around the world. And now it has been replaced by a single integrated global entity in which the firm will move people and jobs anywhere in the world, based on the right cost, the right skills and the right business environment.2)The big attractions from emerging markets are low-cost labor, highly skilledpersonnel, and a chance to cooperate with the government as a potential customer.3)They are lacking the management talents who can practice and support businessoperating models that will allow them to generate profitable growth in more mature markets over the long term.4)The single biggest challenge facing Western multinationals is the lack ofemerging-market experience in their senior ranks. Moreover, multinationals have great trouble retaining the managers they do have in emerging markets.―Well-trained, good, honest people are scarce in emerging markets. Multinationals are better at training these people than emerging-market companies, which prefer to poach them once they are trained.‖II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) cutting-edge 2) commoditized 3) aggressive 4) forge 5) benchmark 6) blueprint 7) expatriates 8) deploy 9) ferocious 10) substantial III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) ―In the 97 years of the company‘s history, never had a particular kind of product or merchandise been managed outside the U.S.,‖he says excitedly, noting that ―Latin America now reports to Shanghai.‖2) But the assault on its services business led by a trio of Indian outsourcing upstarts, Tata Consulting Services, Infosys and Wipro, posed a big threat to the field that might be the main sources of growth for the company as expected by Mr. Palmisano.3) In many emerging markets the most attractive potential customer is the government, because of the government‘s urgent needs to improve the infrastructure facilities in a wide range, from the mobile telephone networks to roads, airports and ports, energy and water supply.4) A 2007 study of China‘s top 200 publicly traded companies found that it is still difficult even for the leading companies in China to compete with those global giants.5) American multinationals now have a ―ferocious interest in attracting non-Americans to the board‖, but they can find only a few qualified executives from the European countries, not to mention those from emerging markets.2. Sentence Transformation: Complete the following sentences based on the structures given.1) Because of the fact that hot labor markets in emerging markets are causing extremely high turnover rates, every big multinational is aiming to win the ―war for talent‖ and taking it as one of the most urgent issues.2) It is believed that as a big multinational company it enjoys advantages in recruiting and retaining talented managers than the local competitors.3) Despite the growth of their revenue which increased on the back of China‘s continued economic growth, they could only create half of the value of their global competitors.4) No longer the ―young bucks or retirement-posing types‖as they used to be,nowadays the expatriate managers appointed by multinationals to work in emerging markets are generally of a much higher quality.5) Compared with those old multinationals, the firms in emerging markets are typically lacking the depth of management talent, though the founders are often impressive.IV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。
BEC中级第二辑阅读真题及答案详解
BEC中级第二辑阅读真题及答案详解Test1Part 1一这篇文章讲的是培训（coaching）的作用。
培训对一个公司的发展和员工的成长都是至关重要的。
文章的内容比较泛，但是题目的答案比较明显。
第一题，教练和员工之间的接触不能解决工作中的所有困难。
答案是C段的这么一句：In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。
但是实践中达不到这样。
Fall short of是关键词。
第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。
答案是A段的这么一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。
这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。
第三题，教练鼓励员工将所学应用到日常的工作中。
答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。
这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught也就是formally learnt knowledge。
商务英语1, 2单元课后练习答案和课文翻译
Task 1（1）You should place it with this side up.( 2 ) You should keep it try.( 3 ) You can drink it safely.( 4 ) You should handle with care.( 5 ) This food should be health and safety.（6）This stands for the level of food safety（7）This product has passed Quality Safety check（8）It has passed a food safety certificate.（9）It has passed a drinking safety certificate.（10）This is green food.Task 2 Discuss with your partner and match the world famous advertisement slogans 1-6 with logos A-F.1. All the news that’s fit to print --------New York Times2. Better things for better living through chemistry----------Du Pont3. Finger一lickin’good---------Ken- tucky Fried Chicken4．I’m lovin’ it.---------McDonald’s5. Something special in the air．----------American Airlines6. We bring good things to life.---------- General Electric1E 2．F 3．A 4. C 5．D 6．BUnit TaskTask 1 Decide whether the following statements are true(T) or false(F) according to the passage.1.F2. F3.T4.F5.FTask 2 Match the following terms with their Chinese meanings.1. d2.f3.b4.j5. c6.i7.h8.e9. a 10. gTask 3Complete the following sentences with the words or phrase given below。
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
商务英语综合教程2答案
商务英语综合教程2答案【篇一：大学体验英语综合教程2课后答案(全)】=txt>unit11ap154. 1.elected,2.minimum,3.distinct,4.responsibility,5.pursue,6.exploit,7.restrict,8.equip,9.granted, 10.awarded5. 1.at large,2.on the basis of,3.in support of,4.apply for,5.is aiming at1任何年满18岁的人都有资格投票(vote)。
(be eligible to)anyone over the age of 18 is eligible to vote.2.每学期开学前，这些奖学金的申请表格就会由学校发给每一个学生。
(apply for, scholarship)a form to apply for these scholarships is sent by the university to each student before the start of each semester.3. 遵照医生的建议，我决定戒烟。
(on the advice of)on the advice of my doctor, i decided to give up smoking.4.公园位于县城的正中央。
(be located in)the park is located right in the center of town.5.这所大学提供了我们所需的所有材料和设备。
(facilities)the university provides all the materials and facilities we desire.1bp2113. 1.challenge,2.hadtransformed,3.engage,4.occurred,5.urged, 6.cancel,7.prejudice, 8.foundation,9.beliefs, 10.constructive14. 1.rests with,2.in recognition of,3.in fact,4.providesfor,5.keep...up1. 他内心深处知道，他们永远也不会再见了。
商务英语翻译(第二版)参考答案全
Keys参考答案Unit 1词汇与短语翻译下列商标并识别其所属行业。
（1）古奇服装（2）强生婴儿用品（3）汰渍日常用品（4）吉列日常用品（5）雪佛兰汽车（6）保时捷汽车（7）卡西欧家电（8）七喜饮料（9）西门子家电（10）天木兰服装，鞋类尝试将下列广告标语翻译成四字格汉语。
凝聚典雅吃得新鲜美味天堂身临其境魅力无限甩卖清仓，顾客利涨，老板利降。
无论何时，享受生活。
空间宽敞，豪华舒畅。
我们领先，他人仿效。
美好时光，美味共享。
句子与段落翻译以下著名品牌标语。
1. Hand in Hand, Future in Your Hand（The Tai Ping Life Insurance Co. Ltd.）2. When you come, you are a guest of ours, when you leave, we are the friends of yours. (Central Hotel)3. Striving today for all your tomorrows（中银集团）4. 挑战极限（三星）5. 人生如旅程，应尽情游历（联合航空）6. 我们是西门子，我们能办到（西门子）7. 渴望无限（百事可乐）8. 秒秒钟欢聚欢笑（麦当劳）9. 殷勤有加，风雨不改（快递）10. 科技以人为本(诺基亚)2.翻译以下广告词。
1）. My hair was dry, coarse and unmanageable. But from the time I began to use Pantene Pro-V Treatment Shampoo, it has become healthy and shiny. This is because Pantene Pro-V treatment Shampoo contains unique Pro VB5, which deeply penetrates your hair from root to tip. Its new improved formula gives your hair extra protection against damage, leaving it healthier and shiner.2）. “Aviation” Artificial Leather SuitcaseSelected materials, fine workmanship, modern designs, reasonable price, various specifications. Order welcome.3）. “Snow Lotus” Cashmere Sweaters“Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.4）. 名字算什么？写在纸上它似乎看起来平平常常。
(2021年整理)商务英语2
（完整）商务英语2编辑整理：尊敬的读者朋友们：这里是精品文档编辑中心，本文档内容是由我和我的同事精心编辑整理后发布的，发布之前我们对文中内容进行仔细校对，但是难免会有疏漏的地方，但是任然希望（（完整）商务英语2）的内容能够给您的工作和学习带来便利。
同时也真诚的希望收到您的建议和反馈，这将是我们进步的源泉，前进的动力。
本文可编辑可修改，如果觉得对您有帮助请收藏以便随时查阅，最后祝您生活愉快业绩进步，以下为（完整）商务英语2的全部内容。
—I wonder if you are able to offer market exclusivity for all of China？-选择一项：A. I’d love to go to the supermarket with you if I have the time.B。
I’m not surprised to hear that about the huge marke t in China.C。
Thank you for your interest in representing our product.Sometimes it over half the total time spent on a research problem.选择一项：A. takes upB。
takes offC。
takes on。
二、阅读理解：阅读下面的短文,根据文章内容进行判断，正确选“T"错误选“F”。
Principles of MarketingMarketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind。
电大《商务英语2》Unit 1 Self-test 答案
Unit 1 Self-test 答案题目1—As you know, I’m not quite familiar with how to shop online.—It’s a piece of cake! I’ll show you how to do it.选择一项：A. First of all, you should find a good e-commerce site.B. Next, add the items in your shopping cart and place the order.C. Then compare the prices and features of the goods you like.反馈你的回答正确解析：本题考核“描述过程”的交际用语。
根据上文，此处应该描述网上购物的第一个步骤，所以答案是A。
题目2题干—Morning, Daniel. Today I'd like to discuss the promotional events of our products with you.—选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.反馈你的回答正确解析：本题考核“打算和意愿”的交际用语。
当第一说话人提出讨论议题，第二说话人用should提出相应，所以答案是C。
题目3题干—Great! Maybe from now on, I should try to buy goods online.—选择一项：A. I think you need to be a little bit slower.B. That’s all right. Whatever!C. Why not? Go ahead. Just give it a try.反馈你的回答正确解析：本题考核“表示赞同”的交际用语。
e时代高职英语综合教程2 business etiquett
e时代高职英语综合教程2 business etiquett1、You can _______ Bus 116 to get there. [单选题] *A. byB. take(正确答案)C. onD. in2、I have seldom seen my father（）pleased with my progress as he is now. [单选题] *A. so(正确答案)B. veryC. tooD. rather3、You have been sitting on my hat and now it is badly out of（）. [单选题] *A. dateB. shape(正确答案)C. orderD. balance4、13．________ it rains heavily outside, Lily wants to meet her children at once. [单选题]*A．IfB．Although (正确答案)C．WhenD．Because.5、The blue shirt looks _______ better on you than the red one. [单选题] *A. quiteB. moreC. much(正确答案)D. most6、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others7、41．—________ do you take?—Small, please. [单选题] *A．What size(正确答案)B．What colourC．How manyD．How much8、_____ is not known yet. [单选题] *A. Although he is serious about itB. No matter how we will do the taskC. Whether we will go outing or not(正确答案)D. Unless they come to see us9、--What’s the _______ like today?--Cloudy. [单选题] *A. skyB. airC. landD. weather(正确答案)10、Last week they _______ in climbing the Yuelu Mountain. [单选题] *A. succeeded(正确答案)B. succeedC. successD. successful11、He gathered his courage and went on writing music. [单选题] *A. 从事B. 靠······谋生C. 继续(正确答案)D. 致力于12、--_______ does Ben go to school?--By bus. [单选题] *A. How(正确答案)B. WhatC. WhereD. Why13、When you’ve finished with that book, don’t forget to put it back one the shelf, ____? [单选题] *A. do youB. don’t youC. will you(正确答案)D. won’t you14、He usually ________ at 6:30 a.m. [单选题] *A. gets toB. gets up(正确答案)C. gets overD. gets in15、38．—Do you have ________else to say for your mistake?—________but sorry. [单选题] * A．anything; SomethingB．something; EverythingC．anything; Nothing(正确答案)D．something; Anything16、The flowers _______ sweet. [单选题] *A. tasteB. smell(正确答案)C. soundD. feel17、_____ the project, we'll have to work two more weeks. [单选题] *A. CompletingB. CompleteC. Having completedD.To complete(正确答案)18、—______ Tom play the piano?—Yes, very well. （）[单选题] *A. Can(正确答案)B. MayC. MustD. Should19、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking20、He _______ walks to school, because he lives near school. [单选题] *A. sometimes(正确答案)B. neverC. doesn’tD. don’t21、The students in that university are not fewer than（）in our university. [单选题] *A. the oneB. thatC. themD. those(正确答案)22、_____ whether robots will one day have vision as good as human vision. [单选题] *A. What is not yet knownB. It is not yet known(正确答案)C. As is not yet knownD. This is not yet known23、John suggest _____ anything about it until they found out more facts. [单选题] *A not to sayB. not sayC to say notD not saying(正确答案)24、During the Mid-Autumn Festival, family members often gather together _________ ameal, admire the moon and enjoy moon cakes. [单选题] *A. shareB. to share(正确答案)C. having sharedD. shared25、30．It is known that ipad is _________ for the old to use. [单选题] *A．enough easyB．easy enough (正确答案)C．enough easilyD．easily enough26、I have only two tickets for TF Boys’concert. ______ you ______ he can go with me.（）[单选题] *A. Either; or(正确答案)B. Either; norC. Both; andD. Not only; but also27、_____you may do, you must do it well. [单选题] *A.WhichB.WheneverC.Whatever(正确答案)D.When28、My English teacher has given us some _______ on how to study English well. [单选题] *A. storiesB. suggestions(正确答案)C. messagesD. practice29、1——May I help you? You seem to be having some problems.——_______ , thanks. Ithink I can manage. [单选题] *A. All rightB. No problemC. It’s all right(正确答案)D. There’s no way30、28．—Where is Fujian Province?—It’s ________ the southeast of China. [单选题] *A．in (正确答案)B．onC．toD．at。
商务英语Unit2译文及答案
金融市场概览彼得是一家企业的工业工程师，月收入3000美元。
他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。
我们对货币相当熟悉，因为人们几乎天天接触货币。
人们取得货币收入，用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。
如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。
有两种基本的货币活动：货币收支和货币借贷。
货币收支，通常称为货币流通，是指货币的取得和使用。
由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。
货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。
因此，金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。
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A.
1. proficient
2. diplomacy
3. origin
4. triumph
5. accommodating
6. source
7. wholesale
8. aspire
9. oblige
10. oppressive
B.
1. peaceful diplomatic policy
2. medium of culture
3. certificate of origin
4. non-tariff barrier (NTB)
5. technological trade barrier
6. laisser-faire attitude
7. wholesale price
8. retailer
9. lingua franca
10. multinational enterprise
C.
1. 凡涉及到新单词，英语很少设置准入的障碍。
2. 一门语言的成功和失败与它内在的特质几乎没有关联，而与使用该门语言的人们的权势是密切相关的。
3. 英语势不可挡的发展趋势已经威胁要破坏或者毁灭很多当地的文化。
4. 去年，一条法律在波兰生效。
该法律迫使所有公司在他们的广告，标签和使用说明书上用波兰语来销售外国产品或为其做广告
5. 在印度，人们认为英语是殖民主义的压迫性的遗留物，是应该被彻底铲除的。