2009年同等学力全国统考传播学真题
绝密★启用前2009年同等学力人员申请硕士学位学科综合水平全国统一考试新闻传播学试卷Ⅰ.新闻学Ⅱ.传播学考生须知1.本试卷满分为100分，包括新闻学和传播学两部分，考生根据所学专业任选一作答，多选者只按首选计分。
2.请考生务必将本人考号最后两位数字填写在本页右上角方框内。
3.考生一律用蓝色或黑色墨水笔在答题纸指定位置上按规定要求作答，未做在指定位置上的答案一律无效。
4.监考员收卷时，考生须配合监考员验收，并请监考员在准考证上签字（作为考生交卷的凭据）。
否则，若发生答卷遗失，责任由考生自负。
新闻传播学试卷第1页共6页I．新闻学一、名词解释（每小题3分，共30分）1．《常识》2．红色中华通讯社3．《京话日报》4．客观主义5．再生型新闻线索6．读者7．专栏评论8．事件述评9．电视专访10．广播传播符号二、简答题（每小题5分，共20分）1．新闻选择的依据是什么？2．制作新闻标题时的内容选择原则主要有哪些？3．编者按语的功能主要有哪些？4．广播通讯的创作与制作过程中应注意哪些要点？三、分析论述题（每小题10分，共20分）1．试述1949年以来香港报业的发展过程及其阶段性特征。
2．联系新闻传播实践，简要分析新闻传播者自我心理调节的基本要求。
四、实务操作题（30分）请将下列材料改写成一则250字左右的消息（12分），导语（含标点）不得超过55个字（10分），并制作标题（8分）。
昨晚，“华鼎之夜·第二届中国演艺名人公众形象满意度调查发布荣誉典礼”在北京隆重举行。
张艺谋、宋祖英等25位中国演艺名人获得该项“老百姓口碑奖”。
在颁奖现场，崔永元代身患重病的罗京领奖。
罗京因“26年，3000多次主持，没有一次出错”而赢得新闻主持人特别荣誉奖。
崔永元说：“虽然我们见不到他（罗京），他不愿意我们去看他，但是见过他的同事说他现在很乐观，很开朗。
再好的主持人也是肉长的，让我们为罗京祈福。
”与宋祖英、张艺谋、李幼斌、濮存昕、孙红雷同获“中国年度公众满意度最佳演艺名人”荣誉的还有已新闻传播学试卷第2页共6页故著名导演谢晋。
另外，在公众形象调查中，王宝强获新演员第一名，韩再芬获戏剧演员第一名，白岩松获电视主持人第一名，邰丽华获舞蹈演员第一名，唐国强获影视演员第一名，冯小刚获影视导演第一名，谭晶获歌唱演员第一名，侯耀华获曲艺演员第一名。
昨晚，张艺谋不仅来到现场领取“中国最杰出成就荣誉”和“中国公众满意度最佳演艺名人”两个奖项，还向在准备奥运会开幕式节目时受伤的舞蹈演员刘岩颁出了“中国年度舞蹈最佳表现女演员”。
刘岩坐在轮椅上激动地说：“张艺谋导演尽管很忙，但是一直写信鼓励我，还给了我不少偏方。
”张艺谋表示：“开幕式中，我第一个要感谢刘岩，她把一切都给了开幕式，她是英雄。
”Ⅱ．传播学一、名词解释（每小题3分，共30分）1．《常识》2．红色中华通讯社3．《京话日报》4．布鲁默的“自我互动”理论5．“两面提示”6．作为权利主体的受众7．非商业广告8．购买方式9．国际公共关系联合会10．潜在公众二、简答题（每小题5分，共20分）1．如何运用传播实例解释“两级传播”理论？2．如何正确认识“把关人”的理论与实质？3．简述社会区关系的一般做法。
4．简述公共关系传播有哪些目的？三、分析论述题（每小题10分，共20分）1．试述1949年以来香港报业的发展过程及其阶段性特征。
2．论述马克思恩格斯的精神交往理论。
新闻传播学试卷第3页共6页四、实务操作题（30分）请根据下面提供的案例资料回答如下问题：1．什么是广告战略？（4分）案例中所说的王老吉的蓝海战略的实质是什么？（6分）2．请结合案例说明广告定位与广告战略的关系。
（6分）3．请结合红罐王老吉的做法，说明广告定位的方法有哪几种？（6分）请用你自己的理解，阐述“怕上火，喝王老吉”这一新的广告定位与原来相比有哪些优势？（8分）案例资料：2008年5月18日晚，在CCTV举办的“爱的奉献—2008抗震救灾募捐晚会”上，中国饮料业品牌红罐王老吉以一亿元人民币的国内单笔最高捐款，给国人留下了深刻的印象。
然而王老吉这个品牌并非靠一捐成名，而是长期有效的广告营销活动所造就的。
我们来看看王老吉的营销历史与现在的对比：凉茶是广东、广西地区的一种由中草药熬制，具有清热祛湿等功效的“药茶”。
在众多老字号凉茶中，又以王老吉最为著名。
王老吉凉茶发明于清道光年间，至今已有175年，被公认为凉茶始祖，有“药茶王”之称。
到了近代，王老吉凉茶更随着华人的足迹遍及世界各地。
上世纪50年代初，王老吉药号分成两支：一支归入国有企业，发展为今天的王老吉药业股份有限公司（原羊城药业），包装为绿色利乐砖；另一支由王氏家族的后人带到香港，提供给加多宝公司生产配方，发展为前文所说的红罐王老吉。
在2002年以前，从表面看，红罐王老吉是一个活得很不错的品牌，销量稳定，盈利状况良好，有比较固定的消费群。
但当企业发展到一定规模以后，加多宝的管理层发现，要把企业做大，要走向全国，他们就必须克服一连串的问题，甚至连原本的一些优势，也成为困扰企业继续成长的原因。
他们发现，关键的问题主要有：问题一：当“凉茶”卖，还是当“饮料”卖？“王老吉”这个具有上百年历史的品牌就是凉茶的代称，可谓说起凉茶就想到王老吉，说起王老吉就想到凉茶。
因此，红罐王老吉受品牌名所累，并不能很顺利地让广东人接受它作为一种可以经常饮用的饮料，销量大大受限。
而在加多宝的另一个主要销售区域浙南，消费者将“红罐王老吉”与康师傅茶、旺仔牛奶等饮料相提并论，没有不适合长期饮用的禁忌，却让企业担心，红罐王老吉可能会成为来去匆匆的时尚，如同当年在浙南红极一时的椰树椰汁，很快又被新的时髦产品替代，一夜之间在大街小巷消失得干干净净。
新闻传播学试卷第4页共6页问题二：无法走出广东、浙南在两广以外，人们根本就没有凉茶的概念。
作为凉茶困难重重，作为饮料同样危机四伏。
如果放眼到整个饮料行业，以可口可乐、百事可乐为代表的碳酸饮料，以康师傅、统一为代表的茶饮料、果汁饮料更是处在难以撼动的市场领先地位。
而且红罐王老吉有淡淡中药味，对口味至上的饮料而言，的确存在不小障碍，加之3.5元／罐的零售价，如果加多宝不能使红罐王老吉和竞争对手区分开来，它就永远走不出饮料行业列强的阴影。
这就使红罐王老吉面临一个极为尴尬的境地：既不能固守两地，也无法在全国范围推广。
问题三：广告宣传概念模糊加多宝公司不愿意以“凉茶”推广，限制其销量，但作为“饮料”推广又没有找到合适的区隔，因此，在广告宣传上也不得不模棱两可。
当时的电视广告片是这样的：一个非常可爱的小男孩为了打开冰箱拿一罐王老吉，用屁股不断蹭冰箱门。
广告语是“健康家庭，永远相伴”，打亲情牌的广告策略背后，是一个显而易见的红海营销战略思维。
在凉茶市场竞争高度集中的华南地区，这种不温不火的定位并不能给王老吉带来质的提升。
自2002年后，加多宝公司开始寻求市场战略的改变。
首先，王老吉确定了“怕上火，喝王老吉”这一广告战略主题，开创功能性饮料新品类的市场定位，让王老吉得以和竞争对手区隔。
为此，王老吉终于摆脱了单纯的凉茶概念，把自己定位于“饮料”的一员，在竞争尤其激烈的饮料红海中，开始着意开辟出“凉茶”饮料的蓝色海洋，进而脱离了地域的局限，开始走出两广，向北方和全国挺进。
伴随广告战略的确定，王老吉开始围绕这一起点全方位部署，从空中的广告到地面的终端，王老吉始终坚持自己的蓝海广告战略：在市场上，红罐王老吉除了将自己明确定位为饮料，并借“预防上火”之势水到渠成地进入超市等卖场外，更将销售点逐步扩充到易上火的湘、川菜馆和西餐馆等饭店，以及网吧、酒吧等夜场，完全改变了把传统凉茶当成药饮产品的经营模式。
在广告中，围绕“怕上火，喝王老吉”这一广告主题在传播上尽量凸现红色王老吉作为饮料的性质。
在第一阶段的广告宣传中，红罐王老吉都以轻松、欢快、健康的形象出现，强调正面宣传，避免出现对症下药式的负面诉求，从而把红色王老吉和“传统凉茶”区分开来。
为更好地唤起消费者的需求，电视广告选用了消费者认为日常生活中最易上火的五个场景：吃火锅、通宵看球赛、吃油炸食品薯条、烧烤和夏日阳光浴，画面中人们在开心地享受上述活动的同时，纷纷畅饮红罐王老吉。
结合时尚、动感十足的广告歌反复吟唱“不用害怕新闻传播学试卷第5页共6页什么，尽情享受生活，怕上火，喝王老吉”，促使消费者在吃火锅、烧烤时，自然联想到红罐王老吉，从而购买。
红罐王老吉的电视媒体选择从一开始就主要锁定覆盖全国的中央电视台，并结合原有销售区域（广东、浙南）的强势地方媒体，在2003年短短几个月，一举投入4000多万元，销量迅速提升。
同年11月，企业乘胜追击，再斥巨资购买了中央电视台2004年黄金广告时段。
正是这种疾风暴雨式的投放方式保证了红罐王老吉在短期内迅速进入人们的头脑，给人们一个深刻的印象，并迅速红遍了全国大江南北。
今天，王老吉不再是广东人传统意义上消暑解火的凉茶，成为大众饮料的一员，并且拥有了自己独特的细分市场，红罐王老吉已经具备了可口可乐、百事可乐、康师傅等所不具备的特性，成功定义了红罐王老吉的市场细分，开创了一个功能性饮料新品类，完成了红罐王老吉和其他饮料的品牌区隔。
新闻传播学试卷第6页共6页2009年同等学力人员申请硕士学位学科综合水平全国统一考试新闻传播学试卷参考答案I．新闻学一、名词解释（每小题3分，共30分）1．美国潘恩的政治小册子，发表于1776年，被称为美国独立战争的号角。
评分说明：每个要点各1分。
2．中国共产党创建于1931年的通讯社，1937年改名新华社，新中国建立后不断发展壮大。
评分说明：每个要点各1分。
3．1904年8月在北京创办，系爱国知识分子彭翼仲为“开民智”而创办，1906年因得罪权贵被查封。
评分说明：每个要点各1分。
4．主张新闻只记录发生的事实，有闻必录，不主张对新闻事实进行选择与组织。
评分说明：三层意思各1分，共3分。
5．再生型新闻线索：指从社会传播媒介传播的“社会信息”中发掘的新闻线索。
评分说明：答出“从社会传播媒介传播的社会信息中”，给2分；答出“发掘的新闻线索”，给1分。
6．读者：是报纸的服务对象，是新闻传播的接受者，是报纸这一文化产品的消费者。
评分说明：答出“是报纸的服务对象”，给1分；答出“是新闻传播的接受者”，给1分；答出“是报纸这一文化产品的消费者”，给1分。
7．专栏评论：是指在报纸相对固定版面上特定的专门栏目中发表的评论。
评分说明：答出“在报纸相对固定版面上”，给2分；答出“特定的专门栏目中”，给1分。
8．事件述评：是一种根据记者直接调查了解的材料，以具体而典型的新闻事件为评述对象的述评。
评分说明：答出“是根据记者直接调查了解的材料”，给1分；答出“以具体而典型的新闻事件为评述对象”，给2分。
09年传播学真题
一、新闻史论（新闻学、传播学、传媒经济学）（一）名词解释（共10题，50分）（顺序不准）1、公民新闻2、巴西环球集团公司3、邸报4、史量才5、新闻法治6、时代-华纳7、“创新-普及”理论8、拟态环境9、注意力经济10、传媒产业价值链（二）简答题（每题15分，共60分）1、阐述“受众意识”的基本内容2、画出双向循环模式（即奥斯古德与施拉姆的循环模式）图，并解释其基本内容3、文化大革命对中国新闻事业的影响4、分析传媒上市的效益与风险（三）分析题（40分）传播学方向如下：给出一段材料，关于四川广元柑橘长咀的内容。
分析在新媒体条件下大众传播与人际传媒的关系，人际传播在新媒体传播渠道中的机制，以及人际传播中社会理产生的意料之外的影响。
二、传播实务（一）实务题1、消息写作（35分）2、为写作的消息拟一个包含主题与辅题的复合式标题（15分）材料为云南腾冲县发生泥石流事故，造成29人死亡。
在事发前已有预兆，但当地政府却未发布预警信息。
（二）论述题1、有人认为品牌是一种标识，有人认为品牌代表一种形象，也有人认为品牌表示消费者与产品企业的一种关系。
你的观点呢，你认为什么样的品牌才是有深度的，并分析广告与品牌的关系。
（25分）2、2008年艳照门、奥运会刘翔退赛、三聚氰胺事件使得人们对于明星代言广告产生质疑。
请分析明星广告。
（25分）（三）案例分析题材料是关于百度与三鹿合作屏蔽信息及11月份央视曝光百度“竞价排名”的两则材料。
1、根据材料，分析媒体行业公共关系的特殊性。
（20分）2、假如你是百度公关部门的员工，请拟定一个公关方案，内容包括主题，内容，实施时间，活动管理者与实施者的任务分布，预期效果，预算等内容。
（30分）--本文转自中国人民大学考研论坛，更多内容参看:/thread-2940-1-1.html。
中国人民大学新闻学院传播学考研2009年传播实务考试题
育明教育（）2014年各高校政治学&国际关系&外交学考研专业课基础班视频课程+全套真题、笔记等全套资料+公共课阅卷人一对一指导
=1680~3000元
2009年中国人民大学传播实务考研试题
一、实务题
材料是7月19日发生在腾冲县的泥石流灾害事件当地政府预警机制的不作为后续情况当事人采访等
1、写600字左右通讯35分
2、制作复合标题15分
二、论述题
1、品牌是什么什么是有深度的品牌广告与品牌的关系25分
2、2008年艳照门刘翔退赛奶粉事件分析名人广告25分
三、公共关系
1、材料是百度屏蔽门和竞价排名
2、媒体行业公共关系的特殊性20分
3、为百度写一份公共企划案30分
育明教育·2014年考研复习宏观规划·仅供参考。
2009年同等学力英语真题
2009年同等学力人员申请硕士学位英语水平全国统一考试试题Paper One 试卷一(90 minutes)PartⅠDialogue Communication (10 minutes，10 points，1 for each)（略）PartⅡVocabulary (20 minutes，10 points，0. 5 for each)Section ADirections: In this section there are 10 sentences，each with one word or phrase underlined. Choose the one from the 4 choices marked A, B, C and D that best keeps the meaning of the sentence. Then mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.11. The applications of genetic engineering are abundant and choosing one appropriate for thiscase can be rather difficult.A. plentifulB. sufficientC. adequateD. countable12. The newly elected president has pledged $ 13 million to the automobile industry for itssurvival.A. preparedB. promisedC. disposedD. delivered13. The Americans recognize that the UN can be the channel for greater diplomatic activity.A. mediumB. placeC. resortD. tunnel14. The growth of part-time and flexible working pattern allows more women to take advantageof job opportunities.A. catch up withB. make use ofC. cast light onD. get rid of15. Nobody can help but be fascinated by the world into which he is taken by the science fiction.A. impressedB. amusedC. puzzledD. attracted16. Senator James Meeks has called off a boycott of Chicago Public Schools, organized to protestIllinois education funding system.A. reclaimedB. proposedC. canceledD. indulged17. The new book focuses on the concept that to achieve and maintain total health, people needphysical, social and emotional well-being.A. attainB. gainC. acquireD. gather18. The 16 percent fare increase would bring Chicago fares in line with those of other big cities.A. in agreement withB. in cooperation withC. in connection withD. in association with19. It is true that London is often sunless, damp and raw, though the occasional sunny days seemall the more attractive by contrast.A. mildB. chillyC. cloudyD. moist20. Like flowers that have been waiting all winter to blossom, tourists are eager to burst forthwith their cameras.A. surviveB. breezeC. bloomD. reviveSection BDirections: In this section, there are 10 incomplete sentences. For each sentence there 4 choices marked A, B, C and D. Choose the one that best completes the sentence. Then mark the corresponding letter with a single bar across the square brackets on your machine- scoring ANSWER SHEET.21. A large______ of the sunlight never reaches the earth while infra-red heat given off by theearth is allowed to escape freely.A. rationB. proportionC. rateD. fraction22. It is amusing that she______ her father's bad temper as well as her mother's good looks.A. inheritedB. retainedC. preservedD. maintained23. ______ the few who have failed in their examination, all the other students in the hall are invery high spirits.A. In spite thatB. But forC. Apart fromD. For the sake of24. The decline in moral standards, which has long concerned social analysts, has at last______the attention of average Americans.A. clarifiedB. cultivatedC. characterizedD. captured25. Our neighbor Uncle Johnson is a stubborn man. Needless to say，we tried______ to make himchange his mind.A. in shortB. in secretC. in vainD. in danger26. The western media was astonished to see that China’s GDP______ by almost 40% just in twoyears’ time.A. flourishedB. floatedC. soaredD. roared27. Unemployment seems to be the______ social problem in this area and may undermine socialstability.A. prevalentB. primitiveC. previousD. premature28. Many people, when ill, see their doctors and ask them to______ something that will makethem fell better.A. describeB. prescribeC. reviseD. devise29. Facing growing costs and shrinking tax______, the government is now threatening to cutfunding for environmental protection programs.A. budgetB. collectionC. profitD. revenue30. Research shows heavy coffee drinking is______ a small increase in blood pressure, but notenough to increase the risk for high blood pressure.A. compared withB. associated withC. attributed toD. referred toPart ⅢReading Comprehension (45 minutes，30 points，1 for each)Directions:There are 5 passages in this part. Each passage is followed by 6 questions or unfinished statements. For each of them there are 4 choices marked A, B, C and D. Choose the best one and mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.Passage OneThe other day my son asked me if he could ride up to his elementary school on his bike and meet his friend. He wanted the both of them to ride back to our house so they could play video games and jump on trampoline (蹦床）.I have to admit, part of me wanted to say no. We can go pick him up or his parents can bring him over here，I thought. But my son is eleven years old now. And after all，I do let him ride his bike to school. But I also drive my daughter to school and I can see him on the way, making sure he is getting there safely.My husband thinks I am too overprotective. I don’t dare to let my children walk anywhere without one of us going along. As you pull out of our neighborhood, there is a shopping center across the street. My son always asks if he can ride his bike or walk over to the drugstore by himself. But crossing that street is just too dangerous. The cars fly around the corner like they’re driving in a car race. What if he gets hit? What if some teenage bullies are hanging out in the parking lot?I want so much to give my children the freedom that I enjoyed having when I was growing up but I hesitate to do so because there are dangers around every corner. Too many kidnaps，too many sex offenders. I went online and discovered there are 41 sex offenders in my area alone.I honestly don’t think my mom worried about such things when her children were young.Growing up in the 1970s was indeed a different time. I never wore a helmet (头盗）when I rode a bike. We were all over the neighborhood, on our bikes and on foot, coming home for dinner and then back out again until dark. We rode in the back of the truck, didn’t wear seatbelts. I walked to and from school every day....31. What did the author fell reluctant to let her son do?A. Meet his friend.B. Play video games.C. Jump on the trampoline.D. Ride his bike on streets.32. What does the author mean when she says “But my son is eleven years old now”？A. He is old enough to be given some freedom now.B. He is a bit too young to go out alone.C. He has reached the legal age for riding a bike.D. He can’t protect himself from road hazards.33. Given her husband's attitude towards bringing up kids, he would most probably_____.A. drive his son to school to ensure safetyB. follow his son all the way to school and backC. give his son more freedom in deciding what to doD. ask the other boy’s parents to bring him over here34. Which of the following is NOT considered by the author as a potential threat to kids?A. Teenage bullies.B. The drugstore.C. Child abusers.D. Cars racing by.35. What can we infer from the last paragraph?A. The social security back in the 1970s was no better than it is today.B. Today’s children enjoy more freedom than those in the 1970s.C. Children today are more obedient to their parents.D. Children in the 1970s enjoyed more freedom than those today.36. What is the author’s main purpose in writing this passage?A. To compare today's social environment with that of the 1970s.B. To show her concern over the increasing crime rate in her neighborhood.C. To describe her hesitation as to how much freedom she should give her son.D. To express her worries about both safety and security in her area.Passage TwoAbout a century ago more people would not have appreciated the study of a foreign language as they do today. Gone are those days when patriotism towards one’s own language was major obstacle to learning foreign languages, a time when most nations were trying to throw their alien rulers out of their countries in their freedom struggles. Gone are those days when people were proud of their mother or father tongues and considered that their native languages alone will suffice the need to survive. Language skills today have become as important as other business and career skills like IT，vocational or professional skills. Thus learning a foreign language today has become essential for an individual whether it is for careers, growing a business, or even to make an impression.All that one needs to possess these days is a drive to learn a foreign language and there are all kinds of institutes and courses that teach various foreign languages like French, German, Spanish, and Japanese. Today’s world economy has bridged the barriers of race, sex, color and religion and the world has become a smaller place. Today’s businesses also demand language skills to expand and grow in other countries. Tens and hundreds of businesses world wide are expanding and growing their businesses by promoting them in countries other than their countries of origin. The tremendous growth of the Internet has further increased the demand for language skills. In Canada an official rule also says that all commercial establishments must have their websites created both in English and French, the official languages of the country.Language can also ease race and border barriers. You are more welcome in an alien nation if you know the language of the people there and can converse in their tongue. People in these countries immediately respect you and think you care about their culture as much as they do because in any culture language is the key identity.37. One of the reasons for not studying a foreign language in the past is______ .A. it was too difficultB. it was not allowedC. it was seen as disloyaltyD. it was taught by foreign rulers38. According to the article, which of the following is true?A. People’s language skills are better than in the past.B. Foreign language skills are of vital importance.C. It’s easier nowadays to learn a foreign language.D. People today are not proud of their native language.39. What does “to make an impression” (Paragraph 1) probably mean?A. To remember things.B. To express ideas.C. To show respect.D. To be liked by others.40. The world has become smaller because of______.A. business expansionB. the growth of the InternetC. a globalized economyD. the learning of foreign languages41. According to the article, the growth of the Internet requires______.A. more foreign language skillsB. more bilingual websitesC. better command of EnglishD. more commercial establishments42. People in a foreign country will treat you with more respect if you speak their language because______.A. they think you love their countryB. they think you understand their cultureC. it’s easier for them to communicate with youD. they believe you are a good language learnerPassage ThreeYou may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.In the supermarket，it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the “decompression zone”. People need to slow down and look around, even if they are regulars. In sales terms this area is a bit of a loss, so it tends to be used more for promotion.Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people fell less guilty about reaching for the unhealthy stuff later on.Shoppers already know that everyday items, like milk, are invariable placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost “dwell time”: the length of time people spend in a store.Traditionally retailers measure “footfall” as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays，a piece of technology can fill the gap : the mobile phone. Path Intelligence, a British company tracked people’s phones at Gun wharf Quays, a large retail centre in Portsmouth not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1 % sales rose 1. 3%.Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces，involving emotion and memories，are clearly also at work.43. In Paragraph 2，”decompression zone” is the area meant to______ .A. offer shoppers a place to have a restB. prepare shoppers for the mood of buyingC. encourage shoppers to try new productsD. provide shoppers with discount information44. Putting fruit-and-vegetable section near the entrance takes advantage of shoppers______.A. common senseB. shopping habitsC. concerns with timeD. shopping psychology45. Path Intelligence uses a technology to______.A. count how many people enter a storeB. measure how long people stay at a storeC. find out what people buy in a storeD. monitor what people say and do in a store46. What happened at Gun wharf Quays showed that sales ______.A. was in direct proportion to dwell timeB. was reversely linked to dwell timeC. was affected more by footfall than by dwell timeD. was affected more by dwell time than by footfall47. The author argues that shoppers_______.A. exert more influence on stores than they imagineB. are more likely to make rational choices than they knowC. tend to make more emotional decisions than they thinkD. have more control over what they buy than they assume48. The best title for the passage is______.A. New Technology Boosts Stores’ SalesB. How Shoppers Make Choices in StoresC. Rational and Irrational Ways of ShoppingD. The Science behind Stores，ArrangementsPassage FourA very important world problem is the increasing number of people who actually inhabit this planet. The limited amount of land and land resources will soon be unable to support the huge population if it continues to grow at its present rate.So why is this huge increase in population taking place? It is really due to the spread of the knowledge and practice of what is becoming known as “Death Control”. You have no doubt heard of the term “Birth Control”. “Death Control” is something rather different. It recognizes the work of the doctors and scientists who now keep alive people who，not very long ago，would have died of a variety of then incurable diseases. Through a wide variety of technological innovations that include farming methods and the control of deadly diseases, we have found ways to reduce therate at which we die. However, this success is the very cause of the greatest threat to mankind.If we examine the amount of land available for this ever-increasing population, we begin to see the problem. If everyone on the planet had an equal share of land，we would each have about 50,000 square meters. This figure seems to be quite encouraging until we examine the amount of usable land we actually have. More than three-fifths of the world’s land cannot produce food.Obviously, with so little land to support us, we should be taking great care not to reduce it further. But we are not! Instead, we are consuming its “capital”一its nonrenewable fossil fuels and other mineral deposits that took millions of years to form but which are now being destroyed in decades. We are also doing the same with other vital resources not usually thought of as being nonrenewable such as fertile soils, groundwater and the millions of other species that share the earth with us.It is a very common belief that the problems of the population explosion are caused mainly by poor people living in poor countries who do not know enough to limit their reproduction. This is not true. The actual number of people in an area is not as important as the effect they have on nature. Developing countries do have an effect on their environment, but it is the populations of richer countries that have a far greater impact on the earth as a whole.49. According to the article, what contributes to the population increase?A. Birth explosion.B. Birth Control.C. Death Control.D. Technological innovations.50. The word “incurable” in Paragraph 2 means______.A. commonB. epidemicC. untreatableD. unknown51. There isn’t enough land to support human beings because______.A. there are more seas than land in the worldB. most of the world’s land is unusableC. the world’s land has already been taken upD. the world’s land is not distributed equally52. In Paragraph 4 the writer implies that fertile soils are______.A. limitedB. renewableC. productiveD. nonrenewable53. What does “to limit their reproduction” in the last paragraph mean?A. To control death.B. To produce less goods.C. To increase production.D. To practice birth control.54. What do you think the writer is really concerned about?A. Long life spans.B. Population increase.C. Overuse of resources.D. The success of “Death Control”Passage FiveAll day long, you are affected by large forces. Genes influence your intelligence and willingness to take risks. Social dynamics unconsciously shape your choices. Instantaneous perceptions set off neutral reactions in your head without you even being aware of them.Over the past few years, scientists have made a series of exciting discoveries about how these deep patterns influence daily life. Nobody has done more to bring these discoveries to publicattention than Malcolm Gladwell.Gladwell’s new book Outliers seems at first glance to be a description of exceptionally talented individuals. But in fact, it’s another book about deep patterns. Exceptionally successful people are not lone pioneers who created their own success, he argues. They are the lucky beneficiaries of social arrangements.Gladwell’s noncontroversial claim is that some people have more opportunities than others. Bill Gates was lucky to go to a great private school with its own computer at the dawn of the information revolution.Gladwell’s book is being received by reviewers as a call to action for the Obama Age. It could lead policy makers to finally reject policies built on the assumption that people are coldly rational profit-maximizing individuals. It could cause them to focus more on policies that foster relationships, social bonds and cultures of achievement.Yet, I can’t help but feel that Gladwell and others who share his emphasis are preoccupied with the coolness of the discoveries. They’ve lost sight of the point at which the influence of social forces ends and the influence of the self-initiating individual begins.Most successful people begin with two beliefs : the future can be better than the present ，and I have the power to make it so. They were often showered by good fortunes，but relied at crucial moments upon achievements of individual will. These people also have an extraordinary ability to consciously focus their attention. Control of attention is the ultimate individual power. People who can do that are not prisoners of the stimuli around them. They can choose from the patterns in the world and lengthen their time horizons.GladwelT’s social determinism overlooks the importance of individual character and individual creativity. And it doesn’t fully explain the genuine greatness of humanity’s talents. As the classical philosophers understood, examples of individual greatness inspire achievement more reliably than any other form of education.55. In Paragraph 2, “these deep patterns” refers to all of the following EXCEPT______.A. genesB. social dynamicsC. instantaneous perceptionsD. neutral reactions56. According to the author, GladwelT’s new book Outliers is mainly______.A. a descriptive study of exceptionally talented individualsB. about the importance of social arrangements to personal successC. to discuss why some people have more opportunities than othersD. to explain why Bill Gates is much luckier than others57. It can be seen from Paragraph 5 that Gladwell’s book______.A. has become quite influentialB. is beginning to influence Obama’s policiesC. has received severe criticismsD. assumes that people just pursue maximum profits58. According to the author, the most fundamental individual power is______.A. individual willB. control of attentionC. a good characterD. exceptional creativity59. The author believes that individual greatness is more closely related to______.A. social forces and genesB. good luck and educationC. individual character and creativityD. individual genes and good education60. This passage is probably a______.A. book reviewB. book reportC. political essayD. news reportPart ⅣCloze (15 minutes，15 points，1 for each)Directions:In this part, there is a passage with 15 blanks. For each blank there are 4 choices marked A, B, C and D. Choose the best answer for each blank and mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.Nuclear energy is an efficient and convenient substitute for conventional forms of energy which were found in special geographical locations. Large amounts of 61 and effort are required to 62 these locations. Once the sites are found, men and equipment must be brought to tap and use these sources of energy. However，a large proportion of such sites are found only in far and 63 places. This increases the difficulties of 64 these forms of energy. With nuclear energy, such difficulties are not present. Nuclear reactors can easily be built anywhere，and man does not have to compete with the 65 of nature in order to obtain the energy. For equal amounts of energy, nuclear energy is much more convenient and inexpensive to obtain than conventional sources of energy.With nuclear energy, the amount of pollution is greatly reduced. 66 the production of nuclear energy is based on the fission (裂变）of atoms, pollution is kept to a very low level. The energy produced in the reactors is converted into heat and electricity, and these have 67 or no pollution at all. Conventional forms of fuel，68 ，produce large amounts of pollution.Production of nuclear energy uses the 69 of the fission of atoms；thus, 70 amounts of energy can be obtained from it. The world’s reserves of oil, coal and natural gas are running 71 at a tremendous rate and current estimates predict that 72 of the 21st century, most of these conventional fuels will be used up. Nuclear energy is the exception 73 this gloomy prediction. Through splitting and fusing atoms, large amounts of energy can be produced, and 74 this process can go on and on until all our energy needs are satisfied. The 75 of nuclear energy as a boundless source of energy is indeed great and we must harness it whenever possible as conventional fuels will not be around much longer.61. A. incentive B. capital C. interest D. currency62. A. point B. recognize C. identify D. label63. A. isolated B. single C. sole D. solitary64. A. detecting B. selecting C. harnessing D. concentrating65. A. potentials B. powers C. strengths D. forces66. A. If B. While C. Though D. Since67. A. little B. much C. more D. less68. A. as a result B. in general C. on the other hand D. in effect69. A. process B. rule C. principle D. function70. A. incomplete B. definite C. infinite D. defined71. A. out B. up C. away D. down72. A. at the end B. by the end C. in the end D. to the end73. A. in B. for C. of D. to74. A. substantially B. additionally C. effectively D. theoretically75. A. use B. potential C. popularity D. transformationPaper Two 试卷二(60 minutes)PartⅠTranslation (30 minutes, 20 points，10 for each section)Section ADirections: T ranslate the following passage into Chinese. Write your translation on the ANSWER SHEET.Third-hand smoke is tobacco smoke contamination that lingers in carpets, clothes and other materials hours or even days after a cigarette is put out. According to a study, a large number of people，particularly smokers have no idea that third-hand smoke is a health hazard for people. Of the 1,500 smokers and nonsmokers surveyed, the vast majority agreed that second-hand smoke is dangerous. But when asked whether they agreed with the statement, “Breathing air in a room today where people smoked yesterday can harm your health,” only 65% of nonsmokers and 43% of smokers answered “yes”.Section B(略）PartⅡWriting (30 minutes，15 points)Directions:In this part，you are to write -within 30 minutes a composition of no less than 150 words under the title of “My Opinion about Blog”. Your composition should be based on the clues given below. Please remember to write it clearly on the COMPOSITION SHEET.Blog is an on-line diary that one keeps on his frequently updated personal web page. Blog often reflects the personality and experiences of the author.1. Introductory remarks.2. My opinion about blog:For or against, and reasons, ORWhat I think blog can do.3. Conclusion.。
全国2009年4月自考传播学概论试题和答案
二、取决于传播媒介和占统治地位的信息源之间的关系，它们进行信息操作昀手段通常有两种：
1、定期举办新闻发布会公开发表见解。
2、以“私下放风”的方式进行舆论引导。现代传播媒介之间的激烈竞争大大加剧了它们对这些定期信息源的依赖。
47．对大众文化、大众传播媒介与大众文化的关系，批判学派持有什么观点？对于批判学派这样的“批判”，你认为应该给予怎样的评价？12-323/326
37．韦伯尔·施拉姆2-32
答：
美国传播学家，五大奠基人之一，“集大成”者，他将他人的贡献（成果）集中起来，进行整理，使之完善化、系统化，最终使其作为一门独立的学科，崛起于“学术的殿堂”。他是第一个具有创建“传播学”这样一个独立学科的明确意识并为之奋斗终生的人。
38．编码7-172
答：
所谓“编码”，就是把讯息或消息转化为适宜于传播和能够使接受者接纳和理解的各种符号（语言、文字、图像等）。
2、他们在理论上讲得头头是道，一走出书斋和学院，就在现实面前或叹息或哀伤，也就怀疑起自己的理论甚而人类自身来。
A．媒介的广告B．媒介的所有权
C．媒介的资金D．媒介的经营权
12．“人们永远无法说出一种事物的全貌”，这句话表明（B）7-173
A．语言是静态的B．语言是有限的
C．语言是抽绎的D．语言是灵活的
13．大众传播中最主要、最受重视的信息是（A）7-160
A．新闻信息B．商业信息
C．教育信息D．娱乐信息
14．按照英尼斯的观点，下列选项中属于“偏倚空间的”媒介是（A）8-192
A．图书B．报纸
C．广播D．杂志
E．电视
24．常用的采集受众反馈数据的方法主要有（ABCD）9-222
A．当面访问法B．电话询问法
全国新闻学考研真题
2009年全国各高校新闻传播学考研真题涵盖以下十所高校试题复旦、人大、中传、华科、武大、浙大、川大、北大、南大、汕大2009年复旦大学新闻学考研试题基础理论试题：一、名词解释1、时务体2、《中国日报》香港3、每周评论4、《与大公报论国是》5、法兰克福学派二、简答题1、如何理解新闻选择对新闻工作的意义2、中华民国在国民党时期的新闻法制原则，简述之3、邹韬奋主编的7大主要报刊，具体时间地点。
三、论述题1、用“积极的受众”分析新媒介环境下，受众的媒介使用状况2、新闻媒介对现代民主的影响3、1942年整风运动后，延安《解放日报》的重大改革传播实务：一、名词解释1、意见调查员2、网上信息评估3、电子政府4、尼古拉斯.尼葛洛庞帝二、简答题1、因特网时代广播的优势和劣势2、互联网跨文化冲突的起因和对策3、企业或组织要聘用外部咨询公司的理由三、论述题1、在网络时代，人际传播的新趋势2、新媒体环境下，公司内部雇员的沟通方式和趋势四、综合：1、关于网络时代和公共关系的关系为题，自拟题目，1000字以内。
2、基于网络虚假信息和传言的恶劣影响的例子。
中国人民大学2009年新闻传播史论试题一、名词解释(10×5分)1、公民新闻2、邸报3、新闻法治4、巴西环球集团5、时代华纳6、创新扩散理论7、传媒价值链8、史量才9、注意力经济10、拟态环境二、简答(4×15分)1、受众意识的基本内涵2、文化大革命对中国新闻业的破坏与影响3、画出循环传播模式图，并简要叙述主要内容（画1950年施拉姆的双向传播模式并分析）4、传媒产业为上市的利益与风险（机遇与挑战）三、论述题(40分)传媒间合作与竞争的现状与趋势2009人大新闻学专业新闻实务（回忆）一、110分1、消息600字2、标题两个，单一和复合型3、从网络传播和社会监督的角度来写一篇新闻评论，600字材料分别是三段，大概说的是新余人力资源考察团、温州考察团公费旅游的事情，最后一篇是12月5号温州市委的处理结果，题目要求按12月6号消息发，所以应该把导语合适处理下，保证时效性。
2009年同等学力英语真题解析
2009年同等学力人员申请硕士学位英语水平全国统一考试试题Paper One 试卷一PartⅠDialogue Communication(略）PartⅡVocabularySection A11. 【答案】A【解析】abundant:丰富的，充裕的。
A项“丰富的，充足的，多的”；B项“足够的，充足的，充分的”；C项“足够的，充足的”；D项“可数的”。
因此正确答案为A项。
【译文】基因工程技术的应用非常丰富，选择一种适合这种情况的相当困难12. 【答案】B【解析】pledge:保证，发誓。
A项“准备”；B项“答应给予、C项“（以处置、送人、出售等方式）把……处理掉”；D项“投递，交出”。
因此正确答案为B项。
【译文】新当选的总统承诺要投入1300万美元拯救汽车工业。
13. 【答案】A【解析】channel：渠道，途径。
A项“媒介”；B项“地方”；C项“常去的地方”；D 项“隧道，地道”。
因此正确答案为A项。
【译文】美国承认联合国会成为更大外交活动的渠道。
14. 【答案】B【解析】take advantage of:利用。
A项“赶做，补做，抓紧处理（某事)”；B项“利用”；C项“使……显得更加清楚，使……更易于理解”；D项“去掉，排除，除去（某物)”。
因此正确答案为B项。
【译文】增长的业余时间以及灵活的工作模式允许更多的妇女好好利用工作机会。
15. 【答案】D【解析】fascinate:迷住；强烈地吸引住。
A项“给……留下深刻印象，使钦佩，使感动”；B项“（使）觉得有趣，使发笑，使高兴”；C项“使迷惑不解，使困惑，使伤脑筋”；D项“吸引”。
因此正确答案为D项。
【译文】没有人能够忍住不被科幻小说迷人的世界所吸引。
16. 【答案】C【解析】call off：停止，放弃。
A项“要求归还，收回”;B项“提议”；C项“取消”;D项“纵容”。
因此正确答案为C项。
【译文】参议员詹姆士·米克取消了芝加哥公立大学的一场联合抵制。
2010-2014年同等学力申硕《新闻传播学学科综合水平考试(传播学专业)》真题及详解【圣才出品】
2014年同等学力申硕《新闻传播学学科综合水平考试（传播学专业）》真题及详解2014年同等学历人员申请硕士学位学科综合水平全国统一考试新闻传播学试卷II．传播学一、名词解释（每小题3分，共30分）1．“竖三民”2．埃德加·斯诺3．北岩报团4．传播障碍5．知沟假说6．两级传播7．媒介关系8．公关效果评估9．脉冲式媒介排期10．营销组合二、简答题（每小题5分，共20分）1．怎样理解“作为权力主体的受众”的观点？2．简述“媒介规范理论”。
3．简述公共关系传播的基本模式。
4．简述广告对社会文化的影响。
三、分析论述题（每小题10分，共20分）1．分析黄远生对中国近代新闻事业的贡献。
2．如何理解“提高我国国际传播能力”与建立世界信息传播秩序的关系。
四、实务操作题（30分）1．2013年3月，彭丽媛女士作为国家主席夫人出访坦桑尼亚。
在参观坦桑尼亚“妇女与发展基金会”时，将拥有80多年历史的护肤品百雀羚礼盒产品作为“国礼”相赠，这使得百雀羚一夜间火遍全国。
几十年前百雀羚曾行销全国，是国人共同的记忆。
但是随着大量国际品牌的进入和国内新品牌的涌现，百雀羚一度淡出了人们的视线。
如今的百雀羚包括了洁面、乳液、面膜、眼霜、防晒等多个品类，大部分单品都在10元到80元之间。
请根据上述材料以及你对百雀羚市场的判断，写出一份有针对性的创意纲要（creative brief）。
（15分）2．阅读案例材料，回答下列问题：（1）运用公共关系相关理论，分析网络公益活动“公益一小时”的特点。
（7分）（2）结合这一案例，分析新媒体时代公共关系的变化。
（8分）2012年，由百度和60万家联盟合作伙伴共同发起一项网络公益活动“公益一小时”，为贫困学童免费捐赠爱心午餐。
网友只需送出一份祝福，百度就以网友的名义送出一份免费午餐。
由于活动参与形式的简单便捷，“公益一小时”一经发起便得到了网友的广泛响应。
2012年6月1日11:00～12:00活动期间，共有360202位网友为贫困山区学童送出祝福，百度共为贫困地区学童送出360202份免费午餐，总额达到1080606元。
同等学力申硕《新闻传播学学科综合水平考试(传播学专业)》考点知识(传播理论-国际传播与全球传播)【圣
同等学力申硕《新闻传播学学科综合水平考试（传播学专业》考点知识第一部分传播理论第十章国际传播与全球传播考点一：从国际传播到全球传播★★1．国际传播国际传播是以国家社会为基本单位，以大众传播为主要手段的国与国之间的信息传播。
其基本主体是国家，还包括各种国际组织和机构以及活跃在国际事务领域中的个人。
2．全球传播（1）全球传播的出现与全球信息化的进程和跨国传播科技的发展密切相关。
（2）从事跨国界传播主体多元化。
（3）多样化的个人媒介或群体媒介日益活跃并发挥出越来越大的影响。
（4）“地球村”意识的形成以及全球性问题受到重视。
（5）全球传播依然具有很强的政治性，但同时，不同文化间的接触、摩擦、碰撞以及由此产生的世界性影响等问题，越来越占据重要位置。
3．全球信息化的冲击和影响（1）经济信息的全球性实时传播使生产、流通和消费各领域的经济关系得到加强。
（2）国内政治与国际政治的界限日益模糊，地缘政治向全球政治转变。
（3）文化传播和文化输出的比重增大，异文化之间的交流、摩擦和碰撞日常化。
考点二：关于世界信息传播秩序的论争★★1．世界信息生产和流通结构的不平衡（1）当今世界上“信息富有国”和“信息贫困国”之间的两极分化十分严重。
（2）少数发达国家凭借自己强大的经济、技术和资本实力控制着当今世界的信息生产和传播，造成了世界信息单向流通的不平衡、不平等结构。
（3）这种结构维护的是少数发达国家的利益，大多数发展中国家处于受控制、受支配的地位。
2．“新世界信息秩序”论争及其发展阶段（1）“新世界信息秩序”论争“新世界信息秩序”论争是发展中国家为了维护自身利益，围绕建立“均衡、平等”的世界信息传播新秩序问题而与发达国家之间展开的一场大论战。
（2）论战的三个阶段（见表1-10-1）表1-10-1论战的三个阶段考点三：国际传播与全球传播研究中的若干重要课题★★★1．国际报道中的新闻价值问题国际报道中的新闻价值研究揭示：流通于世界的大部分国际新闻，都是根据西方的新闻价值标准而选择和加工出来的，它们服务于发达国家的目标和利益，并对发展中国家的社会发展造成严重的危害。
同等学力申硕《新闻传播学学科综合水平考试(新闻学专业)》题库章节题库新闻评论【圣才出品】
第六篇新闻评论第一章绪论一、名词解释新闻评论学答：新闻评论学是应用新闻学中的一个分支，是以纸质媒体、电子媒体和网络媒体新闻评论的原理、原则、方法以及历史沿革作为研究对象，以熟练掌握新闻评论运作规律、发挥评论最大效用为主旨的一门科学。
新闻评论学同新闻采访学、新闻编辑学一样，是新闻传播业实务方面的基本学科，具有很强的政治性和实践性。
二、简答题如何提高新闻评论工作者的素质？答：提高新闻评论工作者的素质应从以下几个方面入手：（1）加强思想政治修养新闻评论工作者要提高思想政治觉悟，就要不断提高自己的理论水平，主要是马克思列宁主义、毛泽东思想和邓小平建设有中国特色社会主义的理论。
加强思想政治修养，还要求评论工作者加强政策观念，提高政策水平。
此外，评论工作者的职业道德修养，也是加强思想政治修养的重要内容。
（2）学识渊博，精通业务评论工作者在加强思想政治修养和提高理论政策水平的同时，还应当注意科学文化知识的积累和业务基本功的训练，尽量做到既懂政治、学识渊博，又有熟练的业务基本功。
（3）培养深入朴素的作风新闻评论的特点，决定了评论工作者要有深入朴素的作风。
新闻评论不仅要反映客观事物，而且要对客观事物进行分析,要讲道理。
对现实生活中的新情况、新问题，不仅要知道“是什么”，而且要说明“为什么”，不仅要知其然，而且要知其所以然。
这就要求评论工作者“不凭主观想象，不凭一时的热情。
不凭死的书本”，而要根据客观存在的事实，掌握充分的材料，经过分析，得出正确的结论。
所以，评论工作者首先要有深入实际、深入群众调查研究的作风。
评论工作者还应当有艰苦奋斗、清正廉洁的作风。
科学严谨的态度和作风，对于评论工作者也是十分重要的。
这也是敬业精神的一种表现。
总之，办好新闻事业，要靠高素质的新闻队伍，把评论工作做得更好，也离不开高素质的评论工作者。
第二章中国新闻评论的演变与发展论述题试述中国评论的发展历程。
答：新闻评论在中国有着独特的发展轨迹，它植根于悠久的政论传统，又与近代报刊的出现直接相关。
同等学力申硕新闻传播专业真题
同等学力申硕新闻传播专业真题在新闻传播学领域，同等学力申硕考试一直是一个备受的话题。
对于许多有志于从事新闻传播事业的学子来说，通过同等学力申硕考试不仅意味着他们可以提升自己的学术水平，更意味着他们可以获得更多的职业发展机会。
本文将通过分析历年同等学力申硕新闻传播专业真题，为大家揭示这一考试的内在规律和特点，希望能为备战2023年同等学力申硕考试的同学提供一些参考和帮助。
一、考试内容的分析同等学力申硕新闻传播专业真题主要考察考生对新闻传播理论、新闻业务、传播学、广播电视学等相关知识的掌握程度。
考试内容注重理论实际，题型包括选择题、名词解释、简答题、论述题等。
其中，论述题是最能体现考生综合素质和应用能力的题型，要求考生在掌握基本理论的基础上，结合实际案例进行分析和阐述。
二、考试难点的分析1、知识面广：同等学力申硕新闻传播专业真题涉及的知识面非常广泛，包括新闻学、传播学、广播电视学等多个学科。
考生需要在平时的学习中注重积累，尽可能拓宽自己的知识面。
2、理论实际：考试内容注重理论实际，要求考生不仅掌握基本理论，还要能够将理论知识应用到实际案例中。
因此，考生需要在平时的学习中多新闻传播领域的热点问题，加强自己的实践能力。
3、语言表达能力：论述题要求考生用简洁、准确的语言表达自己的观点和分析结果，这对考生的语言表达能力提出了较高的要求。
考生需要在平时的学习和生活中多加练习，提高自己的语言表达能力。
三、备考建议1、制定详细的学习计划：在备考过程中，考生应该制定详细的学习计划，合理安排时间，确保每天都有足够的时间来学习和复习。
2、注重基础知识的学习：同等学力申硕新闻传播专业真题考察的是考生的基础知识掌握程度，因此考生在备考过程中要注重基础知识的学习。
3、加强实践能力的训练：考试内容注重理论实际，考生在备考过程中要加强实践能力的训练，多新闻传播领域的热点问题，并尝试运用所学知识进行分析和阐述。
4、提高语言表达能力：论述题要求考生用简洁、准确的语言表达自己的观点和分析结果，因此考生在备考过程中要注重提高自己的语言表达能力。