汉堡王

斯科特· 休谟， BurgerBusiness的博客编辑， 说“在快餐上任何人都可以复 制别人，这是一个简单的方式 来获得新的菜单。” 汉堡王（Burger King），这 是一个再创作，它推出了-在有 限的市场-早在1997年。大国王 目前的版本是没有走向全国， 没有一个中间包。 大国王还带 有新鲜切生菜，白洋葱，泡菜， 酱和芝麻面包。 但银行高管不鼓吹中间包多。 相反，他们把火烤汉堡-这是分 隔汉堡王在大多数消费者的口 味调查从麦当劳的关键元素。
麦当劳更注重标准化作业及团队协作。对于新人的培训适应时间更短，技能要 求更低。麦当劳是柔性批量生产提供有限种类的产品，更容易达到更高的效率 和产出。汉堡王公司为流水线生产，可根据客户需求定制汉堡。虽然也有很多 协同工作，但是制作汉堡的关键流程调理每个工位每次只能由一人完成。并且， 对于员工的培训时间相对更长。
1954年，詹姆士· 麦克拉摩(James Mclamore)及大卫· 艾杰敦 (David Edgerton)在美国佛罗里达州迈阿密共同经营创设第一家 “汉堡王”(Burger King)餐厅。两位“汉堡王”创办人始终保持 着要提供给顾客合理的价格、高品质的产品、快速的服务以及干 净的环境的理念。经过无数次的失败和教训，终于将一家寒酸的 小店变为拥有上千家分店，资产达数十亿美元的商业帝国，成为 流行文化不可或缺的一部分。

"What makes Big King different than any other burger on the market is the unique fire grilling," says chief marketing officer Eric Hirschhorn, in a statement. Burger King executives declined to comment beyond the statement.The Big King sells for $3.69. McDonald's executives declined to specifically comment on the new competition. "We're focused on our business and our customers," says spokeswoman Lisa McComb. The Big Mac is one of McDonald's most iconic menu items. It was created back in 1967 by a Pittsburgh area franchisee and went national one year later. So important is the classic burger to McDonald's that it even opened a Big Mac Museum in North Huntingdon, Pa., in 2007 in celebration of Big Mac's 40th anniversary.
B urge r K ing
Background
In 1954, James Mclamore and David Edgertonin founded the first Burger King restaurant in Florida Miami, USA . The two founders has always maintained to provide customers with reasonable price, high quality products, fast service and the concept of clean environment. After countless failures and lessons , a shabby shops become having thousands of stores, assets of billions of dollars incommercial empire, and an essential part of popular culture .
“独特的火烤使汉堡大王 与市场上任何其他的汉堡包有 所区别 “首席营销官埃里 克· 赫塞豪恩在声明中说道。汉 堡王的高管拒绝对此声明发表 评论。大王售价3.69美元。 麦当劳的高管们拒绝具体 评论的新的竞争。发言人丽莎 麦库姆说：“我们专注于我们 的业务和客户，” 巨无霸是麦当劳的最具标 志性的菜单项目之一。它是由 匹兹堡地区加盟商在1967创建， 一年后走向全国。重要的是麦 当劳经典汉堡，甚至在北亨廷 登，宾夕法尼亚州开了一个巨 无霸博物馆为了庆祝2007年巨 无霸的第四十周年庆典。
News
汉堡王重新推出巨无霸克星大王
巨无霸克星是活着的，很好，而且 在汉堡王正在出售。 汉堡王带回大王——看起来，听 起来它味道很像麦当劳的标志性的巨 无霸——但这一次，该公司表示,这是 好的。 在你面前的举动是一次竞争正在升 温的整体销售溅射在2000亿美元的快 餐业。最近几个月，特别是汉堡王， 已经加倍活跃，甚至推出了所谓的低 热量加州薯条，它被称为satisfries。 这不是偶然的，在510的卡路里，大王 重达约40卡路里的热量低于巨无霸。
"Anybody can copy anybody in fast food," says Scott Hume, editor of theBurgerBusiness blog. "It's an easy way to get something new on the menu." For Burger King, it's a re-creation of the Big King that it rolled out — in limited markets — back in 1997. That version, which did not go national , did not have a middle bun, which the current version does. The Big King also comes with freshly cut lettuce, white onions, pickles, sauce and a sesame seed bun. But BK executives aren't touting the middle bun much. Rather, they're touting the fire-grilled burgers — which is the key element that separates Burger King from McDonald's in most consumer taste surveys.
Hume, the fast-food blogger, says he expects Burger King to unleash a major marketing push for its Big King. Most consumers, he says, don't pay much attention 快餐食品博客主休谟说，他预 to who copies whom. "Everyone has nuggets, 计，汉堡王以释放一个主要市场推 and everyone has fries," he says. What 动大王。他说，大多数的消费者， consumers do care about, he says, is value, 不重视谁复制谁。“每个人都有金 convenience and taste. 块，每个人都有薯条。消费者关心 For Burger King, all kinds of changes — 的是它的价值，方便性和味道。 many of them offbeat — have been instituted 对于汉堡王其中许多另类的变 since the company was purchased, then taken 化-由来自巴西的亿万富翁监督投资 private in 2010, by 3G Capital, an investment 事务所在2010年以3G资本 私人购买。 firm overseen by billionaires from Brazil. One such offbeat PR move also was 周二宣布了 一个这样的另类公 announced Tuesday. While it's no Graceland, 关举动二。虽然它是没有雅园，汉 Burger King recently made a $3.69 million offer 堡王最近做了一个369万美元报价到 to purchase Elvis Presley's former home at 购买猫王的故居N.希尔克雷斯特道 North Hillcrest Road in Beverly Hills outside of 在比佛利山庄外洛杉矶。该提议被 Los Angeles. The offer was rejected. 拒绝。 In a statement, Burger King explained its 汉堡王在一份声明中解释其浓厚 reason for the keen interest: "He is the original 兴趣的原因：“他是原来的”国王 "King." “。
Difference between Burger King and Mcdonald
① Production of Hamburg 汉堡制作过程
②Company Operation 企业运作
McDonald's pays more attention to team-work cooperation. For the new, they have shorter time to adapt to training, lower skill requirement. McDonald's provide a limited variety of products and flexible production, have higher efficiency and output. Burger King company has a production line which can be customized according to customer demand. Although collaborative work, the key to the process of making hamburgers can only be done by one person. And for employee training time relatively longer.