初级商务英语听说 unit 16Business Culture
商务英语听说(第二版)Unit 16 Complaints and Claims
Part C – Conversation
A Claim
Listen to the conversation and complete the following exercises.
Part C – Conversation
Section A Choose the best answer to each of the following questions.
A. 5% of them.
B. 10% of them.
C. 15% of them.
D. 20% of them.
3. Which grade did the buyer order?
A. First grade.
B. Second grade.
C. Third grade.
D. Not mentioned.
( T ) 1. Complaints may be made to the exporter, importer, insurance company or shipping company.
( F ) 2. The party suffering the loss must lodge a claim for compensation.
B. Sell them off.
C. Reject the goods.
D. Not mentioned.
5. Who is responsible for the mistake?
1. What article is the conversation about?
A. Electronic goods.
B. Food.
C. Soybeans.
D. Bicycles.
Unit 16-Entertaining clients
cheese orange
veal
apple
lamb
broccoli
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Vocabulary Eating and drinking
What are some typical dishes from China? How would you describe them?
What big events do companies use to entertain customers in your country?
dinner
golf
bowling
mahjong
travel
wine tasting
gift
剑桥标准商务英语教程（初级）
sauna
Business BENCHMARK (Preliminary)
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Reading: Business golf
The first sentences of all the paragraphs in the article are missing. Match each sentence to the paragraph that it comes from. 1. D 2. B 3. E 4. A 5. C
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
Points to remember when you write a business thank-you letter
商务英语视听说16单元
商务英语视听说16单元商务英语视听说Unit 1Part I Listening and SpeakingTask 1Q1.I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and check-out service to guests, answering phone calls, taking and passing on messages to guests, I find that if I can make the guests happy, I will be very happy, too.Q2.I received honors in several school-wide English and computer contests. I enjoy working with people from different backgrounds. I am good at communicating, organizing and coordinating. If something blocks my path, I will look for a solution. I never give up easily.Sometimes I receive comments that I need to improve in the area of filing. I am now trying to improve by learning from others.Q3.Interest and career development are two of my criteria in choosing a job. Interest is the best motivation. I love the hotel business, so I will definitely devote myself to it. Moreover, highjob satisfaction can be attained when the job is what I am interested in.Career development is very important for me when choosing a job. From what I know, Shangri-La provides equal career advancement for all staff. The job rotation plan and individually tailored training program are really exciting and helpful for young people like me.Task 2Is that your wife, Mr. Carter? She is so beautiful.Avoid asking interviewer personal questions or making personal comments.Could you tell me how much the new job pays?The interviewer might infer from these questions that you are only interested in your own needs and not those of their company. Wait until the employer raises these subjects to discuss them. What about the paid holidays, insurance, and things like that?How much time will it take for me to be promoted here?But in which cities do you have your branches? And where is your company based?It is also unwise to ask about things you should have already known. You are only telling the interviewer that you haven't done your homework.Part II Language FocusName: CaiNingPersonality: serious-minded; calm; humorous; easy-goingStrengths: the ability to work with all types of peopleWeakness: perfectionist; impatientWork experience: six years’ financial industry experience with several companies; two years’experience in an investment bankQualification: graduated from Peking University in 2001 majoring in accounting; fluent English; bookkeepingand accounting proficiency in English.Reasons for leaving last job: want to find a job that is challenging.Questions about the job: W ould I be able to work abroad in one of your overseas branches?Part III Viewing and SpeakingVideo 1Reasons for joining the company It is one of the leading international consultant corporations which came to China after China entered WTO.Working in this company would give him the bestchance to use what he has learned at university.Relevant work experience He was involved in a factory restoration in Nanjing.Questions Are there any opportunities for Chinese employees to be transferred to the headoffice in New York or other branch offices around the world?Result of the interview Chen Bo will be notified of the final decision by Friday.Video 21. F T F F T2. 1) Sales Manager2) Five3) Brand Manager4) biscuits5) Business Administration6) oral EnglishIV Case AnalysisHint:She is not likely to get the job because she did poorly in the job interview.Things went wrong:1. Use filler words (“you know”) too many times.2. Bad-mouth former employer.3. Inappropriate answers to interviewer’s questions, eg, “I would rather like to establish my owncompany”4. Ask inappropriate questions, eg. “Can I take time off for vacation?”5. Self-conceit—“I have no weakness”.6. Too much emphasis on travel.Scripts Unit 2Part I Listening and SpeakingTask 11) I haven’t seen you for years.2) What do you do now?3) I’m i n the Research and Developme nt Department.4) I knew you’d do something very challenging and creative.5) I sometimes stay in the office after work to deal with unfinished tasks.6) I am still the accountant of that cosmetics company.Task 21) personnel management2) developing markets3) planning4) execution5) sales targets6) team performance7) customer base8)customer satisfaction9)selecting, developing and managing10)cost-effective11)on time12)of good quality13) human and material resources14)training needs15)continuous improvementPart II Viewing and SpeakingVideo 11.Caroline Clinton: financial accountsLucy White: data processingAdaBalck: management accounts2. Administration; Marketing; Engineering; Project Preparation; AccountingVideo 21. self-employed entrepreneur, buyer, Line Supervisor, Advertising Executive, Public Relations Manager2.Names Likes DislikesJerome making a lot more money; having lots of independence in doing things feeling tired sometimes Robin having been to a lot of places too much traveling; having very little time tospend with his familyColin good salary and benefits noisy work environment; seldom having theopportunity to go outFrank new challenges; a lot of experienceJanet meeting a lot of new & interesting people often having dinner parties in the evening; having little time with her family and babyUnit 3Part I Warm-up1) ensure smooth business communication2) the purpose of your call3) all the documents you’ll need4) schedule a specific time5) all distractions.6) confirm that you have understood each point.7) interruptions.8) strong accent.9) you sound polite and agreeable.10) the optional choice method,11) lengthy calls.12) smile while you are talking.Part II Listening and SpeakingTask 1F F TT F T F FTask 2 Leaving a messageMessage NoteTo: Louise PaulsonFrom: Paul JacksonPhone: 979-326-8965Message: Ring back to him about the order they placed last Friday. They have to make some changes to the order. It’s urgent.Taken by: RoyPart III Viewing & SpeakingVideo 11. F F T T F2. Message 1) Will you tell him that we’ve just received your sample of the new assembly coffee table and are quite happy with it?Message 2) Please tell Mr. Matthews we’re quite happy with the quality and design of the table, but the price is too high. We need some negotiation on it.Message 3) Please inform Mr. Matthews that I won’t be able to get to your company early on Saturday because of the rail strike. I probably won’t arrive until that afternoon.Video 21.1)A 2)C 3)C 4)C 5)B 6)C2.1)“Hold on, please. I’ll connect you.”2)“I’m afraid you’ve dialed the wrong extension.”3)“Oh, sorry to have interrupted you. Can you give me Henry Miller’s extension, please?”4)“I’m very sorry, I didn’t notice that. I’ll put you through right now. Please wait a minute.”5)“It’s me again—Ms. Mandel. I’m still having trouble getting through to Henry Miller… Can you help?”6)“Oh, I’m terribly sorry for the trouble.”Unit4Task 11Formal*Good afternoon, I’d like to call the meeting to order.* First of all, let’s discuss…2Informal*OK, everyone is here…*So, why don’t we start with…3Informal* Right, you know why we are here.* Maybe we should do it like this…4Formal*Welcome to BCG, and to what I am sure will be the beginning of a major new alliance. * Today our purpose is to…5Informal*Right, let’s get down to business…* I suggest we deal with that…6Formal*Well, gentleman, it’s a pleasure to be here today…*I’d like to start with…Task 21) Arrive at the meeting ahead of schedule.2) Consider using a tape recorder.3) Use a consistent format.4) Follow the agenda.5) Be concise.6) List specific outcomes.7) After the meeting, write a meeting report from your notes.Part II Viewing & SpeakingVideo 1F FF T FVideo 21) To figure out the reason for the sales drop and the actions to be taken.2) The salespeople are not very motivated.3) No, because the sales quotas are pretty high.4) He proposes to lower the quotas.Part I Listening and SpeakingTask 1C B B C ATask 21)daily routine in the office2)whether the visitor has an appointment or not3)greet the visitor4)the visitor’s name, title and position5)apologize and make some suggestions6)express regret and explain why7)date, time, name and the firm the visitor works for.8)considerate and warm9)keep the visitor fully informed of the situation.Part II Viewing and SpeakingVideo 11)George is travelling on business.2）He will stay for about a week.3）He has been invited to attend the trade fair by his business associates.4) His laptop computer is in the bag. It’s duty-free.5) No, good for personal use rather than commercial use are not subject to duty, and they are within the limit.Video 21.F2. T3.F4.F5.F6.F7.T8.F9.T 10.FUnit 6Part I Listening and SpeakingTask 11. we are hiring for2. business software and consulting services3. 4,0004. large corporations5. 90 million dollars6. pretty fast7. 298. a large project for a bankTask 2Company Profile1) Monica Li2) Manager of the PR Department of Oracle China3) enterprise software company in the world the first4) global software giant in China6) California7) 42,0008) 11 billion dollars9) 1989; set up Beijing Oracle Software Systems Co.Ltd in10) 1991.11) Chengdu.12) education and support services.Part II Viewing and SpeakingVideo 1B A D E CVideo 2The things that Joan Copper does badlyShe doesn`t consider the audienceShe doesn`thave clear objectivesHer presentation isn`t well-preparedThere isn`t a clear structure (beginning, body, end) she doesn`t speak clearlyshe doesn`t speak at the right speedshe doesn`t maintain eye contact with the audience she doesn`t appear confident and positivethe visual aids aren`t clear and helpfulshe doesn`t use the equipment professionallyUnit 7Part I Listening and SpeakingTask 1120CM 130CM43KG 54KG 6KM/H1.smaller2.people-friendly3.arm movement4.heavier5.its controller6.at will7.total control8.turnTask 2Small and elegantEasy to set up: all you need is a touch-tone phone ;as easy to use as making a normal telephone callFull-color motion video; adjustable picture setting; good audio quality; preview mode; privacy modeOn a special offerPart II Viewing and SpeakingTask 11.Price2.discount3.after-sales service 3.money-back guarantee4.delivery5.warrantyTask 21.$22002.three years3.224.205.free for three years,$150/year after three years6.within three weeks7.within 24 hoursPart I Listening and SpeakingTask 11.remained flat2.went up3.rose reached a peak4.up down droppedTask 2The growth trend more than 37% the persistent high price RMB48 million accounted for40.6% domestic routes RMB16869 millionPart III Viewing and SpeakingVideo 1Task1.increased significantly2.opened3.dropped by 50%4.continues to rise5.grows fast6.developedVideo 2Task 1A B D F GTask 21.annual turnover2.profit3.total output of washing machines4.market share of refrigeratorsUnit 91.Listening and SpeakingTask 1F F T F F TTask 2new reputation world leaders laddies’s clubs 835 latest2.Viewing and SpeakingVideo 1TaskC B C A CTaskA CB A BUnit 101.Listening and SpeakingTask 1sample trade terms scope of its business initiating the business negotiation processclassified general inquiries quotations for certain articles packing conditionsspecific inquiries regular customers generated representativeTask 21)Steel screws in all sizes.2)Because the supplier is able to supply larger quantities at more attractive prices.3)CIF.4)He looks forward to the supplier”s offer.2.Viewing and SpeakingVideo 1Taskrent to his guests quote around the corner a letter of credit $650010 percentage $7850 two to three weeksVideo 2TaskC A C B CUnit 111.Listening and Speakingfirm order acceptance terms and conditions terms of payment bind abide by terminate arbitrationTask2B C A B2.Viewing and SpeakingVideo 1have a problem with protects cost decorative European tastes Long-distance Sales Increase retailers LogoVideo 2Bran Gifts ZWS10A 1000 Cartons $18 XG7 bown box September 10, 2005 Toronto 110% of the invoice value against all risks Confirmed, irrevocable 15th Quanlity and Qantity Unit 12Listening and speakingTask 1:Bank transfer the beneficiary the paying instructions local bankwhen the size of payment is not attractive enoughthe shipping documents credit rating exporterTask 2:Applicant 1 beneficiary 8 2 4 opening bank 7confirming bankVideo 1task:A lump sum payment payment by installments cash and delivery advance paymentfinal acceptance one month of the final deliveryVideo 2task:Australia SB-87654 US$50000 5 2 100 allowedJanuary 18.2006 beneficiary’s 15 daysUnit 13Listening and speakingTask 1:Competitive price get to the market marketing channels end usersLose outTask 2:Within 3 months after the contract is signed no in July in mid-JuneShipping space fully bookedVideo 1task:Part of our workshop 10 days a backing of orders full capacity Installed September 20th guarantee won’t be complete onward transportThe last possible dateVideo 2task:T F F T FUnit 14Listening and speakingTask 1:The insurance company or the shipping companyComplete and clear proof provided by competent investigating authorityBy making a refund and compensating for other direct losses or expenses, selling the goods at lower prices, or replacing the faulty goods.Task 2:Complaint 1:David brown 3a distributionAlmost 30%of the goods were damaged in one way or another withdraw payment until a solution has been worked out call him backComplaint 2:Mrs. McCall ACC company quality not the same as the samples send the whole lot back 0181-993-421 5:30Video 1task:Lodged a claim 15 sets were badly damaged rough handling by the shipping company take the matter up with them in good condition careless handling at some stage prior to shipment survey report replace all 15 sets as soon as possible settle your claim immediately your cooperationtask:Because 15 cases of goods they received were badly damaged.Because the damage was due to rough handling in transit and the contract is based on FOB.To turn to the insurance company for compensation.Unit 151.Listening and SpeakingTask 1The company’s detailed marketing strategy potential new markets the company’s products promotional programs advertising campaigns exhibitionsestablishing closer contacts with consumers increasing sales publicity programs customers’ support raise public awarenessof the company the company’s sales programs training programs how to improve their sales performance monitor the market share Task 2any demand any competition Testing selected customers if they like it or not smaller parts in which part or segment you’re going to sell your product Advertising target customers budget2.Viewing and SpeakingVideo 1Task 1Potential market competition sales-profit analysis advertising marketing strategy Task 2market share entry of new competitors young people $1800000 $180000006 percent radio and TV the Net fashion magazinesVideo 2TaskNo.How many staff members do you have?In a small canteen.Are they happy with the food served in the canteen?Because of a limited selection of dishes.Unit 161.Warm-upSlogan B Slogan F Slogan D Slogan A Slogan C Slogan E2.Listening and SpeakingTask 1A C BTask2Influence consumers to buy a reminder to consumersan innovation by altering the perceptions of consumers3.Viewing and SpeakingVideo 1Video 2It reaches the target market through the right media at right time. It is made to the tastes of the target customers.It tells an interesting and shocking story.It draws the audience’s immedia te response.。
新剑桥商务英语 Unit 16.1 Corporate culture
Unit 16
Business Culture and Ethics
c
LOGO
Unit 16.1
Corporate Culture
c
Lead-in
Every organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities.
c
YOUR SITE HERE
Lead-in
What is corporate culture?
corporate culture = the personality of an organization
i.e. “how things are done around here.”
or “how we do things here.”
c
YOUR SITE HERE
Work in a company where people have clearly defined role and there is more distance between staff and managers.
Work in a company which values new ideas and takes serious risks.
Why
LOGO
c
c
YOUR SITE HERE
What is important when shaping a better corporate culture?
Leadership Team spirit Innovation Reward system Adaptability Employee’s commitment Mission clarification Fair system of internal promotion
商务英语 unit 16---J.YY
2016-4-27
J.YY
find 发现 unexpected problems 意想不到的问题 just like 就像.....一样 bunker沙坑 “沙坑”是指由去除草皮和泥土而代之以沙或
沙状物并经过整备而多呈凹状的地域构成的障碍区。
of course 当然 in both business and golf 在生意和高尔夫上
• 2016-4-27 psychological theJo.YrYy 心理学理论
Words and expressions
• a typical business presentation 典型的业务演示 • except for除了
• a large number of 大量的 • executive 经理 young executive年轻经理 • expert 专家 • the art of ... ...的艺术 • make good impression on 给...留下好印象 • on the golf course 在高尔夫球场上
• boring 无聊的 • demanding 要求高的 • exciting 令人兴奋的 • fast 速度的 • fun 有趣的
• serious 严肃的 • skilled 需要技能的 • slow 缓慢的 • relaxing 放松的
2016-4-27
J.YY
Words and expressions
• around 大约 • bankers 银行家 • improve one's performance 提高某人的• OHT (ocular hypertensive) 高眼压的
•
眼压：眼压就是眼球内部的压力
初级商务英语Unit16
Unit 16CompetitionComparison of adjectives1. ListeningThe Sales Manager of Brotherton Plc is talking about the company’s main competitors. As you listen, complete the table below. Rank in order1-4.Listening taskLet’s look at the competition. No w, our main competitor-Benton-entered the market in 1982-ten years later than us. But since then they have grown more rapidly and are now the biggest in terms of market share. Why? Mainly because of their product development. Their products are better, sold at lower prices and presented more attractively. At the moment their main weakness is that they have the lowest profitability.Now, our second major competitor is Zecron, they entered the market at the same time as us. They have a lower market share than us and their products are sold at slightly higher prices. However, their annual return shows greater profitability and much heavier investment in plant and machinery over the last two years. So they are in a good position to overtake us soon.The last competitor is Mansell. They have been in the market slightly longer than us and Zecron. They have a much smaller market share, but their products are sold at the top end of the market at much higher prices. As a result they achieve the best profitability of the four companies with much lower turnover.So, what can we say about our own position? Well, our products are medium-price but less attractive than Benton’s. we’re getting a problem with reliability. Certainly Benton’s range has a reputation for being much more reliable. Our market share is higher than Zecron and Mansell, but they are more profitable than us. So, we must become more competitive during the next two years if we are to hold on tour market share and increase profitability. 请见附图2. PresentationIn this extract you heard a variety of comparative and superlative forms of adjectives. 2.1 Forming comparative and superlative adjectives2.1.1 Adjectives with one syllablelong-longer-the longestbig-bigger-the biggestlow-lower-the lowesthigh-higher-the highestlate-later-the latest2.1.2 Two-syllable adjectives ending in yheavy-heavier-the heaviestearly-earlier-the earliest2.1.3Adjectives with two or more syllablesreliable-more reliable-the most reliableexpensive-more expensive-the most expensiveprofitable-more profitable-the most profitable2.2 Modifying comparative adjectivesWe can also modify the strength of the comparative adjective.# If we want to make it stronger, we can use much..e.g. a much smaller market sharemuch more reliable# If we want to make it weaker, we can use slightly.e.g. slightly higher pricesslightly longer3. Controlled practiceUse the table in the Listening section and the language in the Presentation section to complete these sentences.1. Mansell have been in the market_________ _________.2. Brotherton entered the market _________ than Benton.3. Benton entered the market ten years ________ than Brotherton.4. Benton have ____________ ____________ market share.5. Mansell have a much ___________ market share than Brotherton.6. Benton’s products are sold at _______ ________ prices.7. Mansell’s products are sold at _______________ ____________ prices than Brotherton’s.8. Zecron’s products are __________ _________ _________ than Brotherton’s.9. Mansell is _________ _________ profitable company.10. Brotherton is ________ _______ than Benton.课文注释及词汇讲解：* in terms of 在……方面e.g. Benton Co. is the biggest in terms of market share.本顿公司的市场份额最大。
初级商务英语听说 unit 16Business Culture
B Listen to the second part of the interview. Try to get as much information as possible and then match the persons in Column A with the deeds in Column B.
B Work in pairs and find out which one of you two can memorize more rules or customs.
3.2 Business meetings
A Listen to the passage about different rules in business meetings, and decide whether the following statements are true or false by putting a tick (√) in the correct box.
4.2 Business dining in different countries /regions
A Listen to a woman talking about business entertaining in the United States and decide whether the following statements are true or false by putting a tick (√) in the correct box.
2.2Two colleagues are talking about some “dos” and “don’ts” about business culture when doing business in Malaysia, China and Cuba.
初级商务英语听说 unit 16Business Culture
1. 2. 3.
4.
Starting-up General Discussions on Business Cultures Specific Discussions in the Work Place Spotlighting Business Dining Etiquette
1Starting
3Specific Discussions in the Work Place
In the US the date is written as 3/25/11. It is read as “March 25th 2011”. In the UK the same date is written as 25/3/11 and is read as “the 25th of March 2011”. This simple example just illustrates how important it is for you to be aware of the different rules/customs in the work place of your client’s country/region.
Unit 16
Business Culture
In this unit we will talk about
business cultures in different countries/regions specific business rules/customs basic business dining etiquette
B Listen to the second part of the interview. Try to get as much information as possible and then match the persons in Column A with the deeds in Column B.
高级商务英语听说(第二版)Unit 16 A Socially Responsible Corporation—Business Ethics
University of International Business and Economics
Second listening: listen for specific information
In this part the teacher has great freedom and flexibility to ask students questions, to clarify any difficult language points, to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. Notice how these expressions are related to ethical standards. legal compliance, respect for human rights, labor standards, prohibition of child and forced labor, prohibition of discrimination, provision of a safe and clean working environment, antitrust laws, commercial codes, foreign exchange control laws, copyright laws, environment management standard ISO 14001 Ask students to do multiple choices questions in news item one. Compare answers. Ask students to do True (T) or False (F) questions for news item two. Compare answers. Explain why it is true or false.
英语初级商务英语(集锦5篇)
英语初级商务英语（集锦5篇）1.英语初级商务英语第1篇_ccruals 增值，应计achieve 获得或达到，实现，完成acknowledge 承认，告知已收到(某物)，承认某人acquire 获得，得到_cquisition 收购，被收购的公司或股份acting 代理的activity 业务类型actual 实在的，实际的，确实的adapt 修改，适应adjust 整理，使适应administration 实施，经营，行政administer 管理，实施adopt 采纳，批准，挑选某人作候选人advertise 公布，做广告2.英语初级商务英语第2篇改进包装方法十分必要。
We’ve informed the manufacturer to have them packed as per your 我们已经通知厂商按你们的要求包装。
Packing has a close bearing on包装直接关系到产品的销售。
Packing also effects the reputation of our包装也影响产品的声誉。
A packing that catches the eye will help us push the醒目的包装有助于我们推销产品。
Buyers always pay great attention to买方很注意包装的情况。
I’m sure the new packing will give your clients我相信新包装定会使您的客户满意。
Different articles require different不同商品需要不同的包装。
Generally speaking, buyers bear the charges of包装费用一般由买方负担。
Packing charge is about 3% of the total cost of the3.英语初级商务英语第3篇完整拼出下列句中空格处的单词(注意是完整拼出)：Although he was a f( )e at school, he became a successful man 失败者He was so c( )s to know what was in the letter that he opened it ,even though it was addressed to his 好奇的Will you be quite f( )k with me about this matter? 坦白的In their school they have an i( )l of ten minutes for 间隔的时间The police watched the cafe to which the robber was known to r( ) 常去答案及解析：正确答案:failure 题目翻译:尽管他在学校是个失败者,最后他还是成了一个成功的人.正确答案:curious 题目翻译:他太好奇信里是什么,就打开了,尽管是寄给他姐姐的.正确答案:frank 题目翻译:你能非常坦白的告诉我这件事吗?正确答案:interval 题目翻译:在学校里,有十分钟的休息时间.正确答案:resort 题目翻译:警察们监视了强盗们常去的咖啡馆.4.英语初级商务英语第4篇找出与中括号内单词意义相近的单词：Steam can [generate] electricity by turning an electricHe earned high [commendation] from the people for hisThe policeman [halted] the speeding car to see if the driver wasI have a [sore] throat fromI will show you the [magnificent] palace of the答案及解析：正确答案:b题目翻译:发电机可以转化让水蒸汽产生电. 选项翻译改变产生停止覆盖正确答案:c题目翻译:他的勇敢赢得了人们很高的赞扬选项翻译报答自毫表扬考虑正确答案:a题目翻译:警察让超速的车停下检查司机是否喝酒. 选项翻译停止发现追捕拿正确答案:d题目翻译:我感冒喉咙痛. 选项翻译强壮微弱干净痛正确答案:a题目翻译:我带你去看国王华丽的宫殿. 选项翻译伟大的古代的钝的彩色的5.英语初级商务英语第5篇Achieving a successful mergerHowever attractive the figures may look on paper, in thelong run the success or failure of a merger depends on thehuman When the agreement has been signed and theaccountants have departed, the real problems may only just If there is a culture clash between the two companiesin the way their people work, then all the efforts of the financiersand lawyers to strike a deal may have been inAccording to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up totheir promise of shareholder value, riot through any failure in economic terms but because theintegration of people is Corporates, he explains, concentrate their efforts before amerger on legal, technical and financial They employ a range of experts to obtain themost favourable contract But even at these early stages, people issues must be takeninto The strengths and weaknesses of both organisations should be assessed and, ifit is a merger of equals, then careful thought should be given to which personnel, from whichside,should take on the keyThis was the issue in 20XX when the proposed merger between two pharmaceuticalcompanies promised to create one of the largest players in the For both companies themerger was intended to reverse falling market share and shareholder However, although thecompanies' skill bases were compatible, the chief executives of the two companies could not agreewhich of them was to head up the new This illustrates the need to compromise if amerger is to takeBut even in mergers that do go ahead, there can be culture One way to avoid this isto work with focus groups to see how employees view the existing culture of their Inone example, where two global organisations in the food sector were planning to merge, focusgroups discovered that the companies displayed very different One was sales-focused,knew exactly what it wanted to achieve and pushed initiatives The other got involved inlengthy discussions, trying out options methodically and making contingency The firstresponded quickly to changes in the marketplace; the second took longer, but the option iteventually chose was usually the correct Neither company's approach would have worked fortheThe answer is not to adopt one company's approach, or even to try to incorporate everyaspect of both organisations, but to create a totally new This means taking the best fromboth sides and making a new organisation that everyone can Or almost there will be those who cannotadapt to a different Research into the impact ofmergers has found that companies with differing management styles are the ones that need towork hardest at creating a newAnother tool that can help to get the right cultural mix isintercultural This involvescarrying out research that looks at the culture of a company and the business culture of thecountry in which it is It identifies how people, money and time are managed in a company,and investigates the business customs of the country and how its politics, economics and historyimpact on the way business is13 According to the text, mergers can encounter problems whenA contracts are signed tooB experts cannot predict accurateC conflicting attitudes cannot beD staff are opposed to the terms of the14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders wereB there was a fall in the demand for theirC there were problems combining their areas ofD an issue of personal rivalry could not be16 According to the text, focus groups can help companies toA develop newB adopt contingencyC be decisive and reactD evaluate how well matched they17 Creating a new culture in a newly merged organisation means thatA management styles become moreB there is more chance of the merger 中华考试网C staff will find it more difficult to adapt to theD successful elements of the original organisations are18 According to the text, intercultural analysis will showA what kind of benefits a merger can leadB how the national context affects the way a company isC how long it will take for a company culture toD what changes companies should make before a merger takes参考答案接解析《Achieving a successful merger》，实现一个成功的并购。
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C Listen to the whole interview once more and then match the advice they give on the left with the countries/regions on the right.
D Work in pairs and share what you have learned from this passage about business cultures in different countries.
B Listen again. How do people explain the business customs? Complete the sentences.
C Work in pairs and discuss the business customs in Malaysia, China and Cuba, with the help of the above exercise.
1. Starting-up 2. General Discussions on Business Cultures 3. Specific Discussions in the Work Place 4. Spotlighting Business Dining Etiquette
1Starting up
Unit 16
Business Culture
In this unit we will talk about
business cultures in different countries/regions
specific business rules/customs basic business dining etiquette
2 General Discussions on Business Cultures
Business today is international. Never take anything for granted when you’re doing business in a foreign country. Remember, your foreign clients can be discouraged if you overlook some simple but important cultural differences. So, to help you get into good contact with your clients, it is necessary to learn some basic business customs in different countries/regions.
3Specific Discussions in the Work Place
In the US the date is written as 3/25/11. It is read as “March 25th 2011”. In the UK the same date is written as 25/3/11 and is read as “the 25th of March 2011”. This simple example just illustrates how important it is for you to be aware of the different rules/customs in the work place of your client’s country/region.
2.2Two cபைடு நூலகம்lleagues are talking about some “dos” and “don’ts” about business culture when doing business in Malaysia, China and Cuba.
A Listen and check what each conversation is about by putting a tick(√) in the corresponding box
2.1Here are two business travelers in an interview — Rob and Kate, talking about things they did wrong when on business abroad.
A Listen to the first part of the interview. Try to get as much information as possible and then match the persons in Column A with the deeds in Column B.
B Listen to the second part of the interview. Try to get as much information as possible and then match the persons in Column A with the deeds in Column B.
Do you have good cross-cultural skills? When you meet someone for the first time, what should you do? Here is a small quiz to test your crosscultural knowledge. Discuss them with your partners and help each other to decide whether the following statements are true or false by putting a tick (√) in the correct box.