李宁的英文广告语
我最喜欢的是李宁的广告英语作文
我最喜欢的是李宁的广告英语作文English:One of my favorite advertisements is the Li Ning commercial. Li Ning is a popular sportswear brand in China, known for its high-quality products and inspiring marketing campaigns. The advertisement I particularly admire showcases the determination, resilience, and indomitable spirit of athletes.In this ad, the story unfolds by portraying a young athlete going through various challenges and setbacks in his journey towards success. The commercial opens with a shot of the athlete falling down while running on a track, representing the various obstacles that life throws at us. However, instead of giving up, the athlete takes a deep breath, gets up, and continues running. This scene sends a powerful message about never giving up and pushing through adversity.Throughout the commercial, the camera follows the athlete's relentless pursuit of excellence, capturing his dedication andcommitment. Sweat drips down his face as he trains, highlighting the immense effort and hard work required to achieve greatness. The use of slow-motion shots adds a dramatic effect, emphasizing the importance of every movement and the intensity of the athlete's determination.What sets this advertisement apart is its ability to deeply resonate with the audience. It is not just about selling sportswear; it is about inspiring people to overcome their limitations and strive for greatness in their own lives. The powerful visuals and accompanying music create an emotional connection with viewers, igniting a spark of motivation within them.Li Ning's advertisement successfully communicates the brand's core values of passion, perseverance, and triumph. It celebrates the human spirit and encourages individuals to embrace challenges as opportunities for growth. By showcasing the athlete's journey towards success, it inspires people to believe in their own potential and chase their dreams relentlessly.中文翻译：我最喜欢的广告之一是李宁的广告。
李宁的英文广告词
李宁的英⽂⼴告词 李宁作为国民牌⼦，⼴告是很重要的，因为⼴告语的创作是⼀项需要灵感与不断创新⼯作，⼴告语的⽂体形式并⽆定式，需要从业者在具体⼯作中不断创造和完善。
下⾯是店铺带来的关于李宁的英⽂⼴告词的内容，欢迎阅读! 李宁的英⽂⼴告词⽂案 1、 I do not like the unconventional, I just can not agree with the same. Do not take the old and I compare others, I only care and his inch inch to contest. The way you have arranged for me always gets me lost. No new continents along the old map. Let the change happen Make The Change 2、 Who can make opponents fear? Who can be king in the basket? Who can take three NBA championship mvp? Who can win the fifth championship ring? The world is mine! Li Ning Everything is possible 3、 "Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that "everything is possible" phrase. Beijing 2008 Olympic Games has come to the door, the movement has swept the national movement, and Li Ning, the national brand has been deeply rooted, it all verified that "everything is possible!" 李宁的英⽂经典⼴告词 A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely. Li Ning slogan 2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "the wonderful stay yourself" emphasis on individualism, in line with the target market psychology. Li Ning advertising slogan: I exercise I exist Li Ning slogan: the beauty of sports world sharing. Li Ning began to determine the positioning of sports brands, in 1998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 2004, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board,became the first overseas-listed Chinese sporting goods business; in 2005, Li Ning, the company has become the official NBA co-operation Partners; in 2006, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end. Li Ning slogan 5: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun. Li Ning slogan: everything is possible! This is the most widely disseminated Li Ning, a slogan, but also accompanied by the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it is regrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers? Let the change happen Make The Change. After market research and numerous discussions, Li Ning, the company decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 2010, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.。
李宁广告语一切皆有可能
李宁广告语一切皆有可能
导读: 李宁广告语一切皆有可能
中国新一代的希望。
这个夏天，势必让双脚远离闷热！
我运动我存在。
把精彩留给自己。
颠覆跑鞋印象，全新轻便代表鞋款征服你挑剔的双脚！
运动之美世界共享。
出色，源自本色。
拒绝厚重闷，清爽又透气，轻松来约跑。
一切皆有可能：
一切皆有可能（Anything is possible）这句口号，是李宁品牌在过去的15年不断积累和完善的结晶。
从最早的中国新一代的希望到把精彩留给自己到我运动我存在、运动之美世界共享、出色，源自本色到现在的一切皆有可能，李宁品牌逐步积淀出它品牌独有的内涵。
李宁介绍：
李宁公司是中国家喻户晓的体操王子李宁先生在1990年创立的体育用品公司。
经过二十多年的探索，李宁公司已逐步成为代表中国的、国际领先的运动品牌公司。
从成立初期率先在全国建立特许专卖营销体系
到持续多年赞助中国体育代表团参加国内外各种赛事；从成为国内第一家实施ERP的体育用品企业到不断进行品牌定位的调整，再到2004年6月在香港的上市，李宁公司经历了中国民族企业的发展与繁荣。
adidas英文广告语
adidas英文广告语篇一：运动品牌广告语大全(英语)运动品牌广告语大全阿迪达斯adidas：没有不可能（impossibleisnothing耐克nike：Justdoit事在人为；想做就做。
卡帕Kappa：Hewholovesmefollowsme(爱我就跟随我)彪马Puma：快乐的走路族；“有灵魂的运动鞋”。
匡威converse：'it'sconverseforcomfort'这是匡威的舒适；'不就是玩吗'斐乐Fila：运动社交界锐步Reebok：iamwhatiam(我就是我)鳄鱼Lacoste：运动态度，对待生活（“体育精神、对待生活”）美津浓mizuno：icanicould（严肃运动）李宁Lining：一切皆有可能安踏anta：永不止步三六一度361：勇敢做自己乔丹Qiaodan：凡事无绝对特步Xtep：让运动与众不同鸿星尔克Erke：成为第一，Tobeno.1匹克Peak：我能，无限可能！icanPLaY！贵人鸟K-bird！nobodycanstopme！法国金鸡Goldrooster：我是中产美特斯邦威metersbonwe：不走寻常路里维斯LEVi`S：我不是明星，但我也可以拥有一条LEVi`SLee：最贴身的牛仔裤TheBrandthatFits杰克琼斯Jack&Jones：it'suptoyou！“由你决定！卡宾：cabbeen颠覆时尚唐狮：爱我全世界与狼共舞dancewithwolves：谁说不可以？whynot？森马服饰：穿什么就是什么佐丹奴服饰：没有陌生人的世界爱使普利Esprit：与众不同；您会做些什么来改变世界马克华菲fairwhale：有梦才有生存的权利七匹狼Septwolves：相信伙伴；奋斗无止境；尽显英雄本色；男人不只一面柒牌：男人就应该对自己狠一点利郎：简约不简单；世界无界，心容则容。
李宁运动广告语赏析_经典广告词_
李宁运动广告语赏析李宁广告语李宁——“一切皆有可能”不是我喜欢标新立异———阿BING我只是对一成不变不敢苟同———林丹别老拿我和别人比较———LOLA我只在意和自己一寸一寸地较量———伊辛巴耶娃你们为我安排的路总是让我迷路———小唐沿着旧地图找不到新大陆———巴郎戴维斯让改变发生 Make The Change解析李宁“一切皆有可能”本质90年代买李宁的产品可以不需要任何理由，李宁的形象在人们心目中等同于李宁本人的形象。
李宁品牌现状前几天一个朋友买了一款李宁，他的女朋友不高兴地说你怎么卖李宁的鞋呢?他女朋友就是不让穿，你要穿的话把商标给我剪掉!这就是李宁品牌形象的现状。
这绝非特例!不是说销量还可以就意味着其品牌形象好。
90年代买李宁的产品可以不需要任何理由，因为李宁没有大肆搞营销传播，李宁的品牌形象在人们心目中等同于李宁本人的形象。
现在不买李宁品牌的人却有绝对有不买的理由，因为李宁的营销传播已经把李宁这个品牌推进了很大一部分人的【绝对不买】的名单。
穿李宁装备是很没面子的事情，这就是目前李宁在很大一部分人心目中的形象。
不在意品牌的年轻人开始没什么理由的选择了李宁，而当这些年轻人有了品牌意识以后就会弃之而去，唯恐跟自己跟这个品牌发生任何关系，这很大一部分归咎于李宁近几年的品牌营销之功效。
李宁对品牌的理解方世伟说：“以李宁目前的实力很难与篮球足球领域的耐克阿迪抗衡。
”李宁本人说：“目前最关心的问题就是怎样能把产品做得更好。
”以上是这家公司最高领导人的观念，对品牌认知是肤浅的，没有抓住问题的本质――品牌形象的塑造。
所有的一切：技术、设计、赞助、代言都是为了品牌形象服务的。
他们只看到了表象，忽视了本质。
赞助代言的实力、产品技术设计的能力，以及所有的公司为了营销所做的一切都是为了品牌塑造而服务的。
试想即使李宁能够得到耐克阿迪那样的赞助机会，能够得到想要的体育明星代言，就能把品牌形象提升吗?就会把自己的产品从【绝对不买】的名单上删除吗?如果按照目前李宁的套路，最可能的结果就是通过目前的营销传播即使地球人都知道了李宁，也依然不会去购买它的产品，因为在任何方面都做到最好，仍然不代表品牌形象就提升了。
李宁的英文广告语_广告词
李宁的英文广告语李宁的广告语的创作是一项需要灵感与不断创新工作，广告语的文体形式并无定式，需要从业者在具体工作中不断创造和完善。
下面是橙子带来的关于李宁的英文广告语的内容，欢迎阅读!李宁的英文广告语 1 Everything is possible2 is not I like unconventional --- A BING3 I just can not agree with the same rigid - lindane4 Do not take the old and I compare with others --- LOLA5 I only care and his inch inch to contest - Isinbayeva The way you have arranged for me always makes me get lost 7 along the old map can not find the New World --- Baron DavisMake the changes happen9 movement of the United States, the world share!10 I exercise I exist!11 wonderful to yourself!12 China's new generation of hope!李宁的英文广告词 1、I do not like the unconventional,I just can not agree with the same.1/ 6Do not take the old and I compare others,I only care and his inch inch to contest.The way you have arranged for me always gets me lost. No new continents along the old map.Let the change happenMake The Change2、Who can make opponents fear?Who can be king in the basket?Who can take three NBA championship mvp?Who can win the fifth championship ring?The world is mine!Li NingEverything is possible3、"Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that "everything is possible" phrase. Beijing 20xx Olympic Games has come to the door, the movement has sweptthe national movement, and Li Ning, the national brand has 2/ 6been deeply rooted, it all verified that "everything ispossible!"李宁的英文广告词 A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely.Li Ning slogan 2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "the wonderful stay yourself" emphasis on individualism, in line with the target market psychology.Li Ning advertising slogan: I exercise I existLi Ning slogan: the beauty of sports world sharing. LiNing began to determine the positioning of sports brands, in 3/ 61998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 20xx, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board, became the first overseas-listed Chinese sporting goods business; in 20xx, Li Ning, the company has become the official NBA co-operation Partners; in 20xx, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end.Li Ning slogan 5: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun.Li Ning slogan: everything is possible! This is the most 4/ 6widely disseminated Li Ning, a slogan, but also accompaniedby the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it is regrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers?Let the change happen Make The Change. After marketresearch and numerous discussions, Li Ning, the company 5/ 6decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 20xx, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.6/ 6。
各运动品牌口号
各运动品牌口号正文第一篇：各运动品牌口号耐克nike 标语just do it！（想做就做）阿迪达斯adidas impossible is nothing! （没有不可能）锐步reebok i am what i am.（我就是我）彪马puma nothing is possible（无足轻重的可能）斐乐fila 运动的艺术美津侬mizuno 凌波步伐恒跑无限茵宝umbro one love（惟一的爱）背靠背kappa he who loves me follows me.（爱我就跟着我）迪亚多纳diadora 点燃运动激情乐途lotto 潮流只是短暂，经典才是永恒一切皆有可能，anythingispossible(李宁)想玩更要敢玩勇敢做自己(361’)非一般的感觉(特步)永不止步keepmoving(安踏)爱运动，真快乐(爱乐)是行动让潜能无限(鸿星尔克)我的运动我的科技(鸿星尔克)穿什么就什么(森玛)我来，我征服icame，iconquer(乔丹)我来，为胜利而战(匹克)运动每时美克(美克)爱的动力(喜得龙)飞跃无限飞克运动(飞克)就这么做，平板主义(奇安达)1运动个性，德尔惠2在路上ontheway!(德尔惠)我来了！iamcoming!(阿迪王)运动就要酷到底(金莱克)运动点燃生活(万杰隆)askformore渴望无限。
（百事流行鞋）1百年传奇，复古流行2becoolbeconverse匡威(converse永远不要，为了运动，而压抑对时尚的苛求；永远不要，为了时尚，而放弃对运动的渴望；永远不要，把运动禁锢在球场，把时尚摆设在橱窗……----kappa一切皆有可能（anything is possible）------李宁只管去做。
不做下一个谁,做第一个我!!! ------耐克多一度热爱------361°“impossible is nothing”没有不可能------阿迪达斯不断向上------艾迪耐斯永不止步------安踏让运动与众不同------特步我能，无限可能！i can play！------匹克行动让潜能无限------鸿星尔克现在是your move（由你做主）------锐步i can i could------美津浓运动社交界------斐乐乐动，乐活------迪亚多娜鞋子就是最好的代言人------新百伦期待，不等待------沃特为梦想奋斗------赛琪不走寻常路------美特斯邦威第二篇：运动品牌口号nike.just do it.大胆去做reebok.i’am what i am 做我自己adidas.impossible is nothing 没有不可能puma.always be yourself 永远保持自我kappa.he who loves me follows me 爱我就跟着我李宁.everything is possible 一切皆有可能安踏.keep running 永不止步特步.（原来是：飞一般的感觉）（现在是：让运动与众不同）361°.多一度热爱鸿星尔克.to be no1。
运动鞋英语广告语
运动鞋英语广告语篇一：运动品牌广告语大全(英语)运动品牌广告语大全阿迪达斯adidas：没有不可能（impossibleisnothing耐克nike：Justdoit事在人为；想做就做。
卡帕Kappa：Hewholovesmefollowsme(爱我就跟随我)彪马Puma：快乐的走路族；“有灵魂的运动鞋”。
匡威converse：'it'sconverseforcomfort'这是匡威的舒适；'不就是玩吗'斐乐Fila：运动社交界锐步Reebok：iamwhatiam(我就是我)鳄鱼Lacoste：运动态度，对待生活（“体育精神、对待生活”）美津浓mizuno：icanicould（严肃运动）李宁Lining：一切皆有可能安踏anta：永不止步三六一度361：勇敢做自己乔丹Qiaodan：凡事无绝对特步Xtep：让运动与众不同鸿星尔克Erke：成为第一，Tobeno.1匹克Peak：我能，无限可能！icanPLaY！贵人鸟K-bird！nobodycanstopme！法国金鸡Goldrooster：我是中产美特斯邦威metersbonwe：不走寻常路里维斯LEVi`S：我不是明星，但我也可以拥有一条LEVi`SLee：最贴身的牛仔裤TheBrandthatFits杰克琼斯Jack&Jones：it'suptoyou！“由你决定！卡宾：cabbeen颠覆时尚唐狮：爱我全世界与狼共舞dancewithwolves：谁说不可以？whynot？森马服饰：穿什么就是什么佐丹奴服饰：没有陌生人的世界爱使普利Esprit：与众不同；您会做些什么来改变世界马克华菲fairwhale：有梦才有生存的权利七匹狼Septwolves：相信伙伴；奋斗无止境；尽显英雄本色；男人不只一面柒牌：男人就应该对自己狠一点利郎：简约不简单；世界无界，心容则容。
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战略举措
时光真的荏苒，岁月确实如梭，弹指间，李宁品牌已走过20个春秋。据调查显示，目前，35~40岁年龄段消费者占其品牌消费群的比例超过50%。当年叱咤风云的体操王子如今也已华发丛生，临近天命。无疑，不论是李宁本人，还是李宁品牌，都步入了“父亲辈”。
运动精神之所以值得颂扬，是因为只要存在最后一丝希望，你都会咬紧牙关奋力拼搏。运动比赛之所以值得观看，是因为不到最后一秒，你永远不知道结果。在男子万米跑中，卡塔尔选手一直遥遥领先，在最后30米不到的距离，被第二名无情地超过...
为了配合全球市场的拓展，李宁体育用品有限公司将在20XX年第三季度开始更换新的LoGo，产品涉及李宁运动鞋、服饰、配件及球类等全部产品线，同时全球李宁专卖店和企业Ui都将使用此新标志。李宁新LoGo的设计依旧沿用了旧标志的设计概念，飘动的造型将更加锐利和富有动感，传达给消费者“突破、进取、创新”的产品文化。
匿名:我记得看到过一篇对mJJcn的站长Keen采访的报道中提到曾经他寄给过#mJ#本人一些会员活动照片什么的。结果迈是这么让助手回应站长的：”iseethebeautyinchinesepeople'seyes,iloveyou.”注意迈用的是chinesepeople,我不晓得他的这个beauty具体指什么，可能是中山行，好客朴素的村民给他留下的影响，或是其他什么许多事情有感而发，但是各位博友有没有觉得现在这种美丽的东西正在远去，正在消逝。我们是时候该唤醒它们了。就像maninthemirror里唱到的：ifyouwannamaketheworldabetterplace,takealookatyourselfandthenmakeachange.让我们一起去改变，改变一些可以被我们改变的东西吧！
最近，李宁公司推出了新标识和新口号。原口号anythingispossible有克隆阿迪达斯impossibleisnothing的嫌疑，新口号为makeThechange。在激烈竞争的国际市场，模仿和山寨是没有出路的，创新才是制胜的法宝。这句新口号让我想起了甘地的那句名言Bethechangeyouwanttoseeintheworld。
李宁的英文广告语
篇一：李宁广告语
李宁广告语makethechange从“思者无疆”到“行者有路”的跨越(20XX-11-2708:52:59)
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标签：分类：健身之道
张志勇
中国
李宁公司
李奥贝纳
阿迪达斯
体育
90后李宁广告语：
不是我喜欢标新立异,
我只是对一成不变不敢苟同。
别老拿我和别人比较,
我只在意和自己一寸一寸地较量。
能否富二代，这是中国民企共同面对的挑战，更是李宁所面临的一大战略课题。在品牌依存度极高且时尚元素一向都是品牌内核的运动装行业，唯有抓住新生代，品牌才能实现富二代。李宁换标，可谓是恰逢其时。其战略用意首先是完成“老树新芽”的品牌纵向递进，其次才是国际化的横向拓展。
创新的“创”字，就是仓库里的一把刀。创新就是用这把刀来“砍”人：一砍自己，完成浴火重生的涅槃。二砍别人：给予对手更强有力的攻击。创新始终都是危险与机遇并存的过程。巧合的是，李宁的新标真的颇像一把刀。换标能否达成战略预期，除了新标是否能被市场认可，更重要的还是流程再造与战略重组。
每三个月我都会回顾一遍我自己的第一条微博信息::任何一个有志向归国发展，想真正做点事情的海归，都应该随时提醒自己“坚持住！不然就会随波逐流...”weareheretomakethechange!orwhat'sthepointofcomingbackandwasteyourownlifeandtime.
笔者的观点是：洋品牌在中国的本土化就是国际化，中国品牌的国际化就是在国外市场的本土化。作为文化含量很高的时尚类品牌，锁-全球品牌网-定本土
“makeThechange”成为了李宁的品牌新口号，将会在市场推广中替代“一切皆有可能”。李宁品牌的口号自从90年代起，经过了数次变化，其中的“出
色源于本色”、“把精彩留给自己”至今也都不能说是退出了历史舞台，因此消费者所担心的“一切皆有可能”会不会销声匿迹，潭友店认为不会。“源于全新的品牌宣言，体现了从敢想到敢为的进化，鼓励每个人敢于求变、勇于突破，是对新一代创造者发出的呼告号召。”李宁公司品牌负责人表示。此外，李宁品牌新标识不但传承了经典Ln的视觉资产，还抽象了李宁原创的“李宁交叉”动作，又以“人”字形来诠释运动价值观。李宁公司品牌负责人解释称：“鼓励每个人透过运动表达自我、实现自我。新的标识线条更利落，廓形更硬朗，更富动感和力量感。”
上Hale Waihona Puke 攻下可守核心市场集中于二、三线城市，核心消费群年龄日趋老化，上有阿迪、耐克的打压，下有安踏、361°和特步等品牌的追击，这是李宁品牌的市场现实。进军一线城市，开拓新生代消费群，是李宁的出路所在。
这一点与非常可乐的境遇非常雷同。遗憾的是，非常可乐至今没有找到突破一线城市年轻消费群的钥匙。可乐本是一种洋文化，非常可乐的根本出路在于“洋化”，而非主打”喜庆、团圆”这样的中国牌。Futureinhand—Futurecola!这样的诉求显然更能打动“80后”、“90后”。相反，可口可乐主打中国文化牌却是聪明之举。
李宁之前的老LoGo“一切皆有可能”是一种心态，一种境界，厚而稳，但缺少锋芒与力量，正如30~45岁年龄的老成；makethechange则是一种选择，一种行动，力而锐，正如“90后”新生代。“一切皆有可能”诠释的是“思者无疆”，makethechange倡导的是“行者有路”。
变通，有变才通，makethechange
()你们为我安排的路总是让我迷路。
沿着旧地图找不到新大陆。
让改变发生
makeThechange
makethechange
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maninThemirror清晰中英文字幕完整版(1987)
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