福建茶叶出口论文外文原文及译文
福建茶叶出口论文摘要和目录格式

摘要………………………………………………………………………………………I
Abstract…………………………………………………………………………………….II
引言1
1福建省茶叶出口现状2
1.1福建省茶叶出口概况2
摘要
福建省是我国产茶大省,茶叶出口占据着全省农产品出口的半壁江山,是福建省出口的优势农产品。随着中国加入WTO,福建茶叶异军突起,成为中国茶叶出口的主力军。
福建省茶叶出口贸易虽然取得了惊人的成绩,但是由于自身产品附加值低,茶叶卫生质量不稳定,出口营销模式传统,出口市场单一等原因,阻碍了国际贸易的进一步发展。另外,诸如技术性贸易壁垒,饮料市场的冲击,国际市场的激烈竞争等外部不利因素也造成不容忽视的负面影响。因此,如何采取积极有效的应对措施成为福建省当前必须研究的新课题。
Therefore, this article puts forward the enterprise own perfect, government support, industry association bipolar coordinate three pronged measures to solve these problems.
Fujian tea export trade has achieved amazing results, but due to the lowadditional valueof the products,tea quality is not stable, the export marketing mode istraditional, the export market is single and so on.Havehindered thefuturedevelopment of the international trade .in addition, such as the TBT, beverage market impact, the competition of the international market are notbeenignored.Therefore, how to take positive and effective measures inFujianprovince has become a new topic in the research of current.
出口类茶叶饮品说明书中的英译研究

2017年第12期学术专业人文茶趣1茶叶饮品说明书的特点我国的茶文化源远流长,在茶文化的传播与发展中发挥着不可替代的作用。
在茶叶营销的一般过程中,茶叶饮品说明书是茶叶介绍自身产品、指导消费者使用、获取关注度、推广品牌知名度的有效形式之一。
说明书的翻译水准对产品本身而言具有一定的影响,并且在进行英译的过程中还需要灵活变化。
通过译文来向消费者提供有效的相关信息,同时引导消费者正确使用。
1.1内容特点茶叶饮品的说明书既不属于商业文体的性质,也不在科技经贸的范畴之中。
茶叶饮品说明书的基本性质就是具备责任性、通俗性、以及宣传性。
责任性要求茶叶说明书中有该产品的基本信息,如名称、商标、批准的文号、售后服务以及服务热线等,这些具体的信息能向消费者保证产品的质量,与外界无商标无批准文号的产品区分开;通俗性是指产品的说明书条理清晰简单明了,产品面向的顾客群体在文化程度的层次上互不相同,生僻的文字难免会难懂,影响消费者对产品的理解,从而影响销量的问题;宣传性就是指茶叶饮品通过说明书中更具体的内容,来对该产品有一个基本的理解,更直接直观地向消费者展示产品的特色,消费者购买该茶叶饮品之后,能通过说明书来对其产生的效果有一个了解。
1.2文体特点在茶叶饮品说明书的文体上,结构比较特殊,在选择的词汇和语句形式中有严格的要求。
从词句角度来看,茶叶说明书中的专业性词语很多,并且有相当一部分的内容是比较固定的。
在普通情况下,有特定术语的翻译会按照翻译权威机构给出的翻译参考内容来进行直接翻译,随意性比较小,所以消费者在选择产品时能对同一类型的产品有一个基本的掌握;其次,句法的形式中,茶叶饮品的说明书中对简单句以及祈使句的应用比较频繁,状语从句或者定语从句的使用较少,很多句子较为简单并且长度适中,适合阅读。
对消费者而言,阅读的理念难度不高,从语态的角度上来看,由于中英文在表达习惯上存在一定的差异,所以在说明书的译文中对解释出来的内容侧重点不一样。
介绍武夷山茶叶英文版作文

介绍武夷山茶叶英文版作文Wuyi Mountain tea is a type of Chinese tea that is known for its high quality and unique flavor. It is grownin the Wuyi Mountain region of Fujian province, which is famous for its beautiful scenery and rich cultural heritage. The tea leaves are carefully picked and processed to ensure that they retain their natural flavors and aromas.When brewed, Wuyi Mountain tea has a rich and complex taste that is both refreshing and satisfying. It has a smooth texture and a slightly sweet aftertaste that lingers on the palate. The aroma of the tea is also verydistinctive, with hints of floral and fruity notes.One of the reasons why Wuyi Mountain tea is so highly regarded is because of the unique terroir of the region.The soil and climate in Wuyi Mountain provide the perfect conditions for growing tea, resulting in leaves that are packed with nutrients and flavor. The tea bushes are also grown at high altitudes, which further enhances the qualityof the tea.Another factor that sets Wuyi Mountain tea apart is the traditional processing methods that are used. The leaves are hand-picked and carefully sorted to ensure that only the best quality leaves are used. They are then roasted in small batches to bring out the natural flavors and aromas of the tea. This traditional approach to tea production has been passed down through generations, resulting in a tea that is truly unique.In addition to its delicious taste, Wuyi Mountain teais also known for its health benefits. It is rich in antioxidants, which can help to protect the body against free radicals and reduce the risk of chronic diseases. Itis also believed to have a calming effect on the mind and body, making it the perfect beverage to enjoy after a long day.Overall, Wuyi Mountain tea is a true gem in the world of Chinese tea. Its unique flavor, traditional processing methods, and health benefits make it a favorite among teaconnoisseurs. Whether you are a tea lover or simply looking to try something new, Wuyi Mountain tea is definitely worth a try. So sit back, relax, and savor a cup of thisexquisite tea from the beautiful Wuyi Mountain region.。
介绍武夷山茶叶英文版作文

介绍武夷山茶叶英文版作文英文:Wuyi Mountain tea is a type of Chinese oolong tea that is grown in the Wuyi Mountains of Fujian province. It is known for its unique flavor, aroma, and health benefits. The tea leaves are grown in a mineral-rich soil and are processed using traditional methods, which gives it a distinct taste.One of the most popular types of Wuyi Mountain tea is Dahongpao, which means "big red robe" in Chinese. It is named after a legend where a group of monks gave their red robes to protect some tea bushes during a drought. The tea made from those bushes was said to have a rich, complex flavor that was unlike any other tea.Another type of Wuyi Mountain tea is Shui Xian, which means "water sprite" in Chinese. It is known for its floral aroma and sweet taste. It is often described as having a"rock flavor" due to the mineral-rich soil it is grown in.Drinking Wuyi Mountain tea has many health benefits. It is high in antioxidants and can help reduce the risk ofheart disease, stroke, and certain types of cancer. It can also help improve digestion and boost the immune system.I first tried Wuyi Mountain tea when I visited China a few years ago. I was amazed by the rich, complex flavor and the beautiful aroma. Since then, I have become a big fan of Wuyi Mountain tea and drink it regularly. It is a great way to relax and unwind after a long day.中文:武夷山茶叶是一种中国乌龙茶,产于福建省的武夷山。
茶叶的英文作文加翻译

茶叶的英文作文加翻译英文:Tea is a popular beverage all around the world, with a long history and rich culture. As a tea lover, I am fascinated by the different types of tea and the unique flavors and aromas they offer.Firstly, there are six main types of tea: green tea, black tea, white tea, oolong tea, pu-erh tea, and herbal tea. Each type has its own distinct characteristics and health benefits. For example, green tea is known for its high antioxidant content and weight loss properties, while black tea is known for its bold flavor and caffeine content.Secondly, the flavor and aroma of tea can vary greatly depending on the region it is grown in, the time of year it is harvested, and the processing methods used. For example, Chinese green tea has a vegetal and nutty flavor, while Japanese green tea has a grassy and seaweed-like flavor.Darjeeling tea from India has a floral and fruity flavor, while Assam tea from India has a strong and malty flavor.Lastly, tea culture is an important part of many societies, with unique customs and traditions surrounding the preparation and serving of tea. In China, for example, tea ceremonies are often held to honor guests and show respect. In England, afternoon tea is a popular tradition that involves serving tea with scones, sandwiches, and pastries.Overall, tea is not just a beverage, but a way of life. It offers a wide range of flavors and health benefits, and has a rich cultural significance.中文:茶是一种世界各地都受欢迎的饮料,有着悠久的历史和丰富的文化。
英文作文茶文化福建

英文作文茶文化福建Tea Culture in Fujian。
Fujian, a province located in the southeastern coastal region of China, is renowned for its rich tea culture. The tea traditions in Fujian date back thousands of years and have greatly influenced tea production and consumption not only in China but also around the world. In this article, we will explore the fascinating tea culture of Fujian.1. Historical Background。
Fujian has a long history of tea cultivation, with records dating back to the Tang Dynasty (618-907 AD). The province's favorable climate, fertile soil, and abundant rainfall provide optimal conditions for tea cultivation. Over the centuries, Fujian's tea industry has flourished, producing a wide variety of high-quality teas.2. Famous Tea Varieties。
Fujian is known for its diverse range of tea varieties, each with its unique characteristics and flavors. Some of the most famous teas from Fujian include:a) Tie Guan Yin: This oolong tea is highly regarded for its floral aroma and refreshing taste. It is carefully handcrafted and undergoes a complex process of withering, rolling, and roasting.b) Bai Hao Yin Zhen: Also known as Silver Needle, this white tea is made from only the youngest tea buds. It is known for its delicate flavor and silver-colored, needle-like appearance.c) Da Hong Pao: Considered one of the most prestigious teas in China, Da Hong Pao is a highly oxidized oolong tea with a rich, roasted flavor. It is grown in the Wuyi Mountains of Fujian.d) Lapsang Souchong: This black tea is distinctive for its smoky aroma and flavor. The tea leaves are dried over pinewood fires, giving it a unique taste loved by many.3. Tea Ceremony。
福建茶叶出口现状及对策的论文正文

福建茶叶出口现状及对策的论文正文福建省作为中国传统的茶叶产区之一,茶叶产量和质量一直占据较高的地位。
然而,近年来福建茶叶的出口量和竞争力有所下降,需要制定相应的政策和策略来改善出口现状。
一、福建茶叶出口现状福建茶叶的出口量在过去几年出现下降趋势。
据统计数据显示,福建茶叶的出口量从2024年的1000吨下降到2024年的800吨,再到2024年的600吨,降幅逐年加大。
这主要是由于国内市场需求的增加以及国外竞争对手的崛起导致的。
福建茶叶的主要出口国有日本、美国、韩国等发达国家。
然而,这些国家茶叶市场竞争激烈,不仅有来自中国其他茶叶生产区的竞争对手,还有其他茶叶出口国的竞争对手,如印度、斯里兰卡等。
这些竞争对手在品质、包装、营销等方面都具备一定的竞争优势,对福建茶叶的出口造成了一定的压力。
二、福建茶叶出口对策1.提高产品质量为了提高福建茶叶的竞争力,必须在产品质量方面下功夫。
福建茶叶应注重茶叶的种植、采摘、制作等过程,不断提高茶叶的品质和口感。
通过加强技术培训和研发,推动茶叶的标准化生产,提高产品的一致性和稳定性。
同时,加强质量监管,保障福建茶叶的生产过程中不受有害物质的污染,提升茶叶的食品安全性。
2.拓展国际市场福建茶叶应积极拓展国际市场,尤其是新兴市场。
除了传统的日本、美国、韩国等市场外,福建茶叶可以考虑拓展东南亚、欧洲等地的市场。
这些市场对茶叶的消费需求逐渐增加,福建茶叶可以通过参加国际贸易展览、建立合作关系等方式进一步开拓市场。
3.注重品牌建设品牌建设是提升福建茶叶竞争力的重要手段。
福建茶叶可以通过打造特色产区品牌、企业品牌等方式进行品牌建设。
通过产品包装设计、品牌推广活动、网络宣传等手段,提升福建茶叶的知名度和美誉度。
同时,注重经营品牌形象,强化对客户的服务,提高品牌的忠诚度和美誉度。
4.加强合作与交流福建茶叶出口企业应加强与国内外茶叶企业的合作与交流。
通过与国内茶叶企业的合作,可以共同开展研发、生产、营销等方面的合作与交流,提高福建茶叶的技术水平和市场竞争力。
福建茶叶出口问题探究

福建茶叶出口问题探究在世界经济联系十分紧密的今天,各国间的贸易已经延伸到各个领域,茶叶在中国的历史可谓十分久远且流传至今,丝绸之路开辟以后我国的茶叶就开始销往国外各地。
茶叶在我国发源、发展,如今已成为我国重要的经济作物,福建是茶叶出口的领跑者,茶叶出口的产量和规模都在全国处于领先地位,正在努力把中国茶产业发扬光大。
但当前福建茶叶出口中仍然存在以下一些问题:一、生产成本高,利润空间小茶叶生产成本高的问题主要涉及三个方面:一个方面是由于近年来受欧美等发达国家设置的“绿色壁垒”影响,使得企业为了积极地应对“绿色壁垒”,能够达到欧美等发达国家的技术标准和环境标准,不得不做出一系列措施,从而导致了茶叶出口成本的增加。
其中的一些成本的增加包括例如一些获取信息技术的成本以及革新技术的投资成本等等。
这些都是造成生产成本变高的重要因素。
另一个方面茶叶产业本身是一个劳动密集型产业,需要投入的劳动力成本较高。
主要表现在茶叶的采摘以及制茶等方面,这些都需要企业投入大量的劳动力。
不仅如此,随着人们生活水平的日渐提高,以及不断上涨的物价,茶叶采摘和加工工人的日平均工资也都逐年不断地增加。
而且随着人们对物质生活质量的不断追求,茶农茶商除了支付采茶工的工资外,还需要为采茶工们提供一个免费的住宿,提供采茶工每天的餐食,以及报销来回的路费等等。
所以劳动力成本高也是导致生产成本高的一个重要的因素。
第三个方面就是,福建省茶叶产品的附加值低,导致出口价格低,从中获取的利润就很少了。
目前,福建省茶叶出口的类型主要是以散装茶为主,这种产品的缺点就是的未经过深加工、附加值低、科技含量少、结构老化,导致其出口的平均价格也较低。
此外,由于海运费、原材料以及包装材料成本的增加,还有人民币升值等等一系列的因素,也造成了茶叶出口的成本不断上升,其利润空间也在不断减少。
二、品牌推广力度不够,缺乏国际知名品牌在“中国茶叶企业产品品牌价值评估”专项研究中的数据显示,截至2020年底,全国各地共有128个茶叶品牌参与了本次的产品品牌价值评估,这些品牌加起来总价值约 293.22 亿元,其平均品牌价值约 2.92 亿元。
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北京联合大学毕业论文外文原文及译文题目:福建省茶叶出口现状及对策研究专业:国际经济与贸易指导教师:学院:学号:班级:姓名:一、外文原文Current status and future development of global tea production and tea productsAlastair HicksFAO Regional Office for Asia and the PacificTea is globally one of the most popular and lowest cost beverages, next only to water. Tea is consumed by a wide range of age groups in all levels of society. More than three billion cups of tea are consumed daily worldwide. Tea is considered to be a part of the huge beverage market, not to be seen in isolation jus t as a ‘commodity’. Tea active ingredients are of interest to functional foods markets. Africa, South America, the Near East and especially the Asian region produces a varied range of teas, this, together with a reputation in the international markets for high quality, has resulted in Asia enjoying a share of every importing market in the world. Huge populations in Asia, Middle East, Africa, UK, EU, and countries of the CIS consume tea regularly and throughout the day. The main tea producing countries globally are: in Africa: Burundi, Kenya, Malawi, Rwanda, Tanzania, Uganda, Zimbabwe and others. In South America: Argentina, Brazil and others; In Near East: Iran and Turkey. In Asia: Bangladesh, China, India, Indonesia, Sri Lanka, Viet Nam and others. In addition, the Russian Federation and CIS countries produce quantities of tea. Numerous types of teas are produced in the countries listed above. In China, for example, the country with the largest planting of tea and second in output, green tea is around half of the total export, black tea around one third and other teas one fifth. Depending on the manufacturing technique it may be described as green, black, oolong, white, yellow and even compressed tea. The Intergovernmental Group on Tea monitors market conditions and provides an update of potential market prospects for tea over the medium term. which examines the current situation and medium term prospects for production, consumption and trade of tea, and its impact on the world tea market.In summary, tea is considered as having a share of the global beverage market, ahighly competitive field. A wide range of tea products continue to be developed, through product and process development for added-value, as market shares become more sophisticated and competitive. The tea industry must rise to these challenges, facing the future with confidence.IntroductionThe Asian region produces a varied range of teas and this, together with a reputation in the international markets for high quality, has resulted in Asia enjoying a share of every importing market in the world. Africa, South America and the Near East also produce quantities of tea. Huge populations of Asia, UK, EU, Middle East, Africa and countries of the CIS consume tea regularly and throughout the day .The common tea plant is the evergreen shrub, Camellia sinensis. There are several varieties of this species of plant, a well known one being the Indian Assam tea (C. sinensis var. assamica Kitamura). Traditionally, tea is prepared from its dried young leaves and leaf buds, made into a beverage by steeping the leaves in boiling water. China is credited with introducing tea to the world, though the evergreen tea plant is in fact native to Southern China, North India, Myanmar and Cambodia .Although there are a growing number of countries that produce teas in a multiplicity of blends, there are essentially three main types of Camellia tea, which are Green, ‘Oolong’ and Black. The difference lies in the ‘fermentation’, which actually refers to oxidative and enzymatic changes within the tea leaves, during processing. Green tea is essentially unfermented, Oolong tea is partially fermented and Black tea is fully fermented. Black tea, which represents the majority of international trade, yields an amber coloured, full-flavour liquid without bitterness .For example, both Orange Pekoe and Pekoe are black teas. refers to the silver-tipped Assam teas. Orange Pekoe is made from the very young top leaves and traditionally comes from India or Sri Lanka. Pekoe tea comes from India, Indonesia or Sri Lanka and is made from leaves even smaller than those characteristically used for Orange Pekoe.In addition to these conventional teas, many countries of Asia have a number of herbal teas, made from brewing plant leaves, or other plant parts including flowers. For example, Gymnema sylvestre, a member of the botanical family Asclepiadaceae, found mainly in India, has been used as a healthy and nutritive herbal tea which claims to have a number of medicinal properties. Numerous other herbal teas are gaining more popularity recently .Current SituationThe global tea production growth rate in 2006 was more than 3% to reach an estimated 3.6 million t.. The expansion was mainly due to record crops in China, Viet Nam and India. Production in China increased 9.5% over the record in 2005, to 1.05 million t. in 2006, through Government policies to increase rural household incomes. Expansion of 28 percent in Viet Nam gave an output of 133,000t as tea bushes reached optimum yields. India had a 3% increase in harvest output of 945,000t for the year. This growth offset other major countries, Kenya and Sri Lanka, where output declined by 6 and 1.6%, respectively.ExportsExports in 2006 reached 1.55 million t. compared to 1.53 million t. in 2005 (Table 2).Increased shipments from Sri Lanka, India and Viet Nam offset major declines in Kenya and Indonesia, down by 12.4 and 7%. Tea exports from Sri Lanka reached 314,900 in 2006, a gain of 5.4%, while exports from Viet Nam and India expanded by 24 and 14%. The increase was due to expansion in trade to the Near East, with their growth and strength of the economies in the region. Significant growth was also achieved by Rwanda, and Tanzania, while shipments from China were relatively unchanged. Decline in exports from Kenya were affected by political uncertainty in Pakistan, its major market. Pakistan’s uncertainty also affected shipments from Indonesia and Bangladesh where exports declined, and structural problems plague the industry (FAO 2008).ImportsWorld net imports of tea declined by 1.7% to 1.57 million t. in 2006 (Table 3), reflecting reduced tea imports by Pakistan, the Russian Federation, and the Netherlands. Increased imports by traditional markets such as the United Kingdom, United States, Egypt and Germany, did not offset these declines. Imports by Pakistan declined by 3%, Russian Federation by 2%, and Netherlands by 25%, imports increasing by 7% in United Kingdom, United States, and Egypt. In Germany a 9 percent increase was recorded.ConsumptionWorld tea consumption grew by 1% in 2006, reaching 3.64 million t., but less than the annual average of 2.7% over the previous decade (Table 4). The biggest influence has been the growth in agricultural products consumption, tea included, in China and India, as their economies expanded dramatically. In 2006, China recorded a spectacular annual increase of 13.6% in total consumption, which reached 776,900 t., whilst annual growth in tea consumption in India was less, it was higher than the previous decade. Income gains inIndia, China, other developing countries, translate to more demand, for higher value-added items.Tea Added Value Product and Process DevelopmentTraditional loose tea has been largely replaced by bagged tea in many forms, for convenience. There are a range of preferences for tea styles and drinking habits among different consumers in various countries . Green and black tea will remain as major forms of tea, however, instant tea, flavored tea, decaffeinated tea, organically grown tea,‘foamy’ tea, roasted tea, herbal tea, ready-to-drink tea (canned and bottled) are developing into the market. Food products being developed are tea-rice, tea-noodles, tea-cake, tea-biscuits, tea-wine, tea-candy, tea-ice cream. In particular new types of herbal, fruit-flavor and decaffeinated teas, as well as ready-to-drink teas are becoming popular. The organically grown and healthful image of tea can be exploited, as can the utilization of active-ingredients of tea as their functional properties and nature become better known.Ready-to-drink tea is cheaper than coca-cola derivatives and this is perceived as a main competitor. There is a risk that tea consumption may drop as other drinks come on the market, from e.g. rice, potatoes, mulberry leaves. Diversified products such as tea chewing gum have been developed (Hicks 2001).Some ConclusionsThe review of the world tea market indicates some improvement in the fundamental oversupply situation in the world market which has persisted in recent years. However, in the medium term, projections suggest that although supply will continue to outstrip demand, the gap could be closer to equilibrium, if consumption improves in traditional markets. Strategies must be devised to continue the improvement in demand. Opportunities for an expansion in consumption and improvement in prices exist in producing countries themselves, as per capita consumption levels are relatively low. E.g. per capita consumption level in the major importing countries, such as the Russian Federation is 1.26 kg and for the UK, is 2.20kg, whilst per capita consumption levels in India is 0.65 kg and for Kenya is 0.40 kg.The results of research into the health benefits of tea consumption should also be used more extensively in promoting consumption in both producing and importing countries. In addition, strategies to exploit demand in value-added market segments, including specialty and organic teas, should also be more aggressively pursued. In targeting potential growth markets, recognition of and compliance with food safety and quality standards is essential.Even the impact of imposing a minimum quality standard as a means of improving the quality of tea traded internationally, would by default, reduce the quantity of tea in the world market and improve prices, at least in the short to medium term (FAO 2008).In summary, tea can be considered as having a share of the soft drink/beverages market, as well as having functional food potential. A wide range of tea products will continue to be developed through product and process development for added-value as the market shares become more sophisticated and competitive. The industry must rise to these challenges and face the future with confidence (Hicks 2001).Article ID:/ducument/d11.pdf二、译文世界茶叶产业现状和未来发展茶是全球最受欢迎和最低成本的饮料之一,仅次于纯净水。