智慧树答案新概念广告学(山东联盟)知到课后答案章节测试2022年
智慧树答案大学英语(一)(山东联盟)知到课后答案章节测试2022年
第一章1.What are the effective methods to open a speech ?答案:A Story or anAnecdote;An Appropriate Quotation;Question2. A supporting detail is a fact, description, example, quotation, anecdote, orother item of information used to ______.答案:support a topic sentence;explain an idea;back up a claim;illustrate a point3.What are the effective methods to close a speech ?答案:Make It Personal;Aska Question;Powerful Quotations;Direct Call to Action4.Previewing is one of the three basic speed reading techniques and allows toextract essential information from reading material before digging intodetails.答案:对5. A topic sentence contains the main idea upon which a paragraph isdeveloped.答案:对第二章1.What are the writing essentials of the Problem-solution Pattern mentioned inthe video?答案:The solutions should echo the problems.;The solution to theproblems do not equals to the causes of the problems.;Use some conjunctions.2.Reading in thought groups can help you break the narrow reading.答案:对3.Driving is really Greek for me, because I totally have no idea about the car.What does the word "Greek " mean in the sentence?答案:一窍不通4.Please spell the name of 诸葛亮 in English, according to the rule of spellingnames.答案:Zhuge Liang5.The pattern of text organization mentioned in the video is problem - solutionPattern.答案:对6.Which university did Bill Gates go to?答案:Harvard University7.Gates founded Microsoft in 1975 with his childhood partner______.答案:PaulAllen8.Look at the following statements and decide which are facts (F) and whichare opinions (O).It's a great way to keep up with friends. ( )答案:O9.We can use __________ to show cause-and-effect relations.答案:accordingly;as aresult;therefore;in consequence10."Gordian knot”is a famous idiom about knot. This idiom is from Greek myth.答案:对第四章1.How does the author develop a paragraph in the pattern of question-example-conclusion?答案:The last part should be the conclusion.;In the firstpart, the question should be raised.;In the second part, some examplesrelated to the question should be provided.2.Three companies, three spaceships, three tycoons are vying to live out theirchildhood sci-fi fantasies and explore outer space. Who are the tycoonsmentioned in the video clip?答案:Amazon magnate Jeff Bezos;Virgin Groupfounder Sir Richard Charles Nicholas Branson;Tesla titan Elon Musk3.What are the important benefits of scanning?答案:It can also double yourreading speed.;Scanning can cut your learning time in half.;It can help you to research in a purposeful way.;It can help you become a more flexible reader.4.How to improve scanning techniques?答案:Note the arrangement of thematerial.;Do not read every word.;Try to guess in what form the information may most likely appear.;Keep clue words in mind and concentrate on findinga particular answer.5.The writing pattern introduced in today's video is question-example-conclusion pattern. This pattern can be applied not only in a set ofparagraphs but also in a single paragraph.答案:对第五章1.What can the skill “skimming” do for us?答案:When we reread something torefresh our memory.;When we flip through a newspaper or magazine.;When we look for useful materials in a pile of documents.;When we read something to get the general idea.2.What steps can we follow when we skim a text?答案:Read the first sentenceof each paragraph.;Read the subtitles or subheadings of the text.;Read thetitle of the text.;Read the first and the last paragraphs of the text.3.When did Cliff Young win the race? In the year 1980.答案:错4.How old was Cliff Young when he won the race? He was 61 years old.答案:对5.How long is Sydney to Melbourne Ultramarathon? The distance is 875 km.答案:对第六章1. A fib refers to a small lie.答案:对2.Which one of the following phrases is not to introduce?As requested, Thissurvey was carried out or conducted by means of…, the questionnaireconsisted of答案:AS everyone knows.3.To draw up a plan and make a budget, you need to __________.答案:The otheroptions are right4.To keep up with the Joneses means _____________.答案:to live with what youcan afford5.Even the essentials like food, clothes or transportation involve a wantvs. need decision.答案:对第七章1.In the sentence: “Taking out the garbage was an onerous task; likewise,washing dishes can be a hard job”, we can guess that onerous has the similar meaning to hard. It is the _____ strategy.答案:synonym2.“A souk is an open-air marketplace in an Arab country.” In the sentence, theword “souk” means _____.答案:a market3.In the body paragraph, _______ is used to tell the reader what each paragraphwill cover.答案:topic sentence4.There should something new in the conclusion part. Is it true?________.TrueFalse not givenI don't know.答案:False5.Academic integrity is the moral code or ethical policy of academia.答案:对第八章1.When Men intend to start a conversation, they usually _________.答案:have aclear motive2.How many strategies are mentioned in the lecture to bridge the differencesin gender communication? ___________.答案:Four3._________ are specific ideas to develop, explain or support the main idea.答案:Supporting details4.“Comparison and contrast must be organized effectively. And you shouldchoose an identifiable essay structure before writing.” Is the statement true or false? _______.答案:True5.The odyssey years is a period of time that has no significance. Is thisstatement true or false?答案:错。
智慧树答案大学英语(三)(山东联盟)知到课后答案章节测试2022年
第一章1.Which of the following statement is not proper in definingyour core values inlife?答案: Follow the suit of others.2.From the video clip, we learn that to achieve success, we need to have thefollowing qualities except________.答案:luck3.Einstein and Edison are examples cited to illustrate the point that nothingcan inhibit a strong spirit committed to success.答案:对4. A wise selection of sufficient examples and an expert arrangement of theseexamples are two key factors in writing a successful example essay.答案:对5.It’s hard for foreigners to imagine the original representations of Chinesecharacters, without adequate knowledge of Chinese culture.答案:对6.With China’ increased role in the world, more and more foreigners are deeplyattracted by the Chinese language and culture and gradually acquire thelanguage.答案:对7.Yan Fu set his famous translation criteria: the trinity principle of xin, da, yaduring his translation of ____________.答案:Evolution and Ethics8.What are the four periods of Chinese translation history according to thelecture?答案:The contemporary period;1840-1919;1919-1949;The ancientperiod9.How to make your general language specific?答案:Use exact names, time,places and numbers;Use descriptive words10.________________ means that the words you use are precise and they expressyour ideas clearly.答案:Specificity第二章1.When we prepare a speech, we need to recite it word-for-word.答案:错2.Why should we practice our speech before we give it?答案:Because practicewill help you feel confident.3.Which of the following way is not mentioned to confront your worries?答案:Smile, even if it’s fake4.The author was determined to save the boy from the beginning without anyhesitation.答案:错5.The author tried to save the boy, but the rip current seemed to triumph. Thisis the time of the greatest tension and is thus the climax of the plot.答案:错6.Plotting a story well is key to building a cohesive narrative.答案:对7.There are lexical gaps because of the influence of many factors, suchas__________.答案:natural environments;thinking patterns;history;culturaltraditions8.Some culture-loaded words in Chinese without equivalents in English areusually translated through _________.答案:transliteration9.Don’t call me unless it’s a real emergency. This is a __________ sentence.答案:complex10.As periodic and balanced sentences are very impressive, we should use moreof them in writing.答案:错第三章1.Hepburn was a successful actress because of her powerful family background.答案:错2.The United States' highest civilian award refers to the Presidential Medal ofFreedom.答案:对3.Audrey Hepburn impressed us deeply not only for her starring roles in thefilm domain, but also the roles she preferred most as an exemplary motherand a UNICEF Goodwill Ambassador.答案:对4.Which of the following facts can Not indicate that Audrey Hepburn remainedtrue to herself despite her fame and wealth?答案:She suffered from thebrutality, death and destruction of war.5.Chinese sentences are usually in the topic-comment pattern for its ________prominent feature.答案:topic6.Hypotaxis means the dependent or subordinate construction or relationshipof clauses ______ connectives.答案:with7.Chinese thinking pattern is greatly influenced by Confucianism, emphasizingthe holistic.答案:对8.The river was more than a mile wide, he could not swim across.What’s wrongwith the sentence? It’s a ____________.答案:run-on sentence9.I have many hobbies. Including tennis, chess, and golf.What’s wrong with thesentence? It’s a ____________.答案:sentence fragment10.Every sentence must have a subject and a verb but may not necessarilyexpress a complete thought.答案:错第四章1.According to the lecture, the wonders of reading include: ______.答案:Help youtackle challengs you’ll ever face.;Enable you to be exposed to so manywonderful things.;Improve your imagination and vocabulary.;Exercise yourmind.;Relieve stress for you.2.According to the lecture, travelling can help us to dispel “stereotype” towardan exotic culture for the following reasons except___________.答案:We canenjoy various delicious food.3.Stereotyping is the process of creating a picture of a whole culture,overgeneralizing all people belonging to the same culture as having similarcharacteristics and categorizing people accordingly.答案:对4.Text A in Unit 4 tries to illustrate the reason why we travel – because weneed mental refreshment for creativity.答案:对5.It is cohesive among sentences and paragraphs in a text, such as _________.答案:omission;connective;coordination;substitution6.It is important to distinguish when and how to add subject while doingChinese-English translation.答案:对7.Kelly told her instructor that she had made a mistake.What’s wrong with thesentence?答案:Ambiguous pronoun reference8.An effective sentence should ______________.答案:lay due emphasis on the keywords and phrases;show clear and reasonable connection between the parts of a sentence;express a single complete thought;contain no unnecessarywords9.He visited all the famous historical monuments of this ancient city, and healso found out that the people of the city had to pay heavy taxes. This is aunified sentence.答案:错10.At a basic level, cause-and-effect essays are mainly cause-focused, effect-focused or causes and effects-focused.答案:对第五章1.Selecting a new career path should be a carefully thought-out process. Whatare the suggestions mentioned in the lecture?答案:Embrace the change.;Plan your career in reverse.;Know your talents and strengths.;Identify yourpassion.2.According to the lecture, one common piece of advice you might hear whenlooking for jobs is to “follow your passion.”答案:对3.The body part of Text A is from Paragraph 4 to Paragraph 8. The authorpresents the differences between workers and laborers from differentperspectives. In this part the author uses the ______ when contrasting workers and laborers.答案:point-by-point method4.Text A in Unit 5 argues, by differentiating among work, labor, and play, thatinterest and enjoyment in work are important for the benefit of bothindividual and society.答案:对5.他爱看戏，她爱待在家，他俩总是吵。
智慧树答案中美名作悦读与词汇解密(山东联盟)知到课后答案章节测试2022年
第一章1.“Icing on the cake” means “an additional benefit to something already good”.答案:对2.Meng Jiao’s well-known poem A Journeyer’s Song praises father’s love. 答案:错3.The novel To Kill A Mockingbird was written by Atticus Finch. Harper Lee,the main character of the novel, was the perfect model of fathers. 答案:错4. C. S. Lewis and J. R. R. Tolkien, two of the most famous actors, were greatfriends and inspired each other in their career.答案:错5.The Chinese film You and Me tells us a beautiful story of cross-generationfriendship.答案:对6.But they were _____ (肯定地) surprised and distressed to be referred to as ‘he’in your speech.答案:definitely7.I’m sure she’ll help you –she’s always very _____ (乐于助人的). She gets alongwell with everyone around her.答案:accommodating8.After days of _____ (深思) she decided to write back. She was determined tohelp her employees balance work and family responsibilities.答案:reflection 9.I love to go shopping at Lion Mall because the shop assistants are very _____(热情的). They are willing and eager to be helpful.答案:obliging10.He looked at the gold with _____ (贪婪的) eyes. He always wanted to havemore money than he really needed.答案:greedy第二章1.David likes TED speeches on a wide variety of topics.答案:对2.Public speaking is a relatively new fashion championed by TED talks. 答案:错3.Emperor Qi only used rewards to boost the morale of his soldier. 答案:错4.Philosophers in their speeches often appeal to emotions. 答案:错5.Speech skills are important, but far from enough to be a statesman. 答案:对6.He spent his time writing a few _____ (蹩脚的) poems and drawing severalpoor sketches.答案:shabby7.We just can't judge a writer by his _____ (收入).答案:income8. A small publisher on the verge of _____ (破产) took a chance to publish hisbook.答案:bankruptcy9.He staggered around his house, screaming in _____ (痛苦) of losing hisbeloved pet dog.答案:agony10.They've been living and working peacefully with members of various _____(民族的) groups.答案:ethnic第三章1.The Classic of Poetry is the oldest collection of poems in America. 答案:错2.Poetry shares one similarity with music in the sense that both are pleasing tothe ears.答案:对3.Poet’s Corner is a section of the South Transept of Westminster Abbey whereonly famous poets are buried and commemorated there.答案:错4. A Movable Feast is a book by Earnest Hemingway. 答案:对5.Sea is one of the universal themes for much of the poetry written around theworld.答案:错6.It is a truth universally acknowledged that a single man in possession of agood fortune must be in want of a wife. Mr. Darcy was such a single man.Elizabeth was shocked when she realized Darcy’s _____ (巨大的) wealth.答案:overwhelming7.Newspapers relay daily accounts of goal-setting _____ (遍布的) in industriesand businesses up and down both Wall Street and Main Street , yet there has been surprisingly little research on how the long-trumpeted practice ofsetting goals may have contributed to the current economic crisis , andunethical behavior in general.答案: prevalent8.Sceneries on the lake during mid-autumn festival are really impressive. Thewater _____ (闪烁微光) in the moonlight.答案:shimmers9.Easter usually is observed in March. Easter bunnies have long beenconsidered a symbol of _____ (多产) and productivity.答案:fertility10.That night power was off. With a sense of romance, all rooms were lightedwith candles. Suddenly a gust of wind blew the _____ (摇曳的) candle out.答案:flickering第四章1.Alex Haley is the writer of famous novel Roots: The Saga of an AmericanFamily. 答案:对2.In Writing Three Thank-you Letters, there is a famous line—“One messagefrom home is worth a ton of gold.” 答案:错3.The American journalist Shana Alexander thought that letters areexpectations packaged in an envelope. 答案:对4.Tom Hiddleston once read a letter written by Sol LeWitt to his friend Eva.答案:错5.Letters, to some degree, are like a small piece of history that can be readmore than once, savored and treasured.答案:对6.Why do consumers, businesses and investors retreat and _____ (恐慌) in timesof depression?.答案:panic7.What we have to do is make sure we know what these are and take into _____(考虑到) all the possible variables. about national economies. 答案:account8.Much was _____ (新奇的) to him, for he had little experience of the world andhad no idea about how to tackle interpersonal relations.答案:novel9.Yemen _____ (控制) the strait at the southern end of the Red Sea. 答案:commands10.As the recipe suggests, it is advisable to cook the meat for a minimum of 2hours, or until it is _____ (煮烂的).答案:tender第五章1.O Sole Mio (My Sun) is one of the representative songs of José Carrenras. 答案:错2.To trace back the origin of opera, it actually derived from Greece.答案:对3.At the initial stage of Beijing Opera, Yuju exerted considerable influence on it.答案:错4.The color of white in Lianpuis used to reveals characters that are deceitfuland selfless.答案:错5.The world famous song Memory is from a musical called Cats. 答案:对6.The ________ (古老的) tradition of guessing the Lantern Riddles can be tracedback to the Song Dynasty.答案:immemorial7.It is a bit far from the church, so we have to set off at _______ (黎明) in ordernot to be late for Tom and Lily’swedding ceremony.答案:dawn8.Those trying to address issues of racial inequality need to constantly remindpeople of the inequalities that still exist to ________ (抵消) the Obama effect.答案:counteract9.After the serous accident, Tom’s wife _______ (照料) his back to health.答案:nursed10.If you ________ (超过) the speed limit, you will receive a ticket from the trafficpolice.答案:exceed第六章1.In ancient Chinese, the character “朋”and “友” have their respective meanings.答案:对2.The Chinese ancients also said, people who have the same ambitions,inter ests and hobbies are called “朋”. 答案:错3.In The Analects, for example, Confucius attached little importance to the roleof friends in one's growth. 答案:错4.The phrase “high mountains and flowing water” is used to represent bosomfriends.答案:对5.From ancient to modern times, friendship has always been the theme ofmany classic literary works.答案:对6.The whole human family is ________ (沐浴) with an element of love like a fineether.答案:bathed7.With all of our responsibilities fun seems like an _______(放纵). You need toshoulder all your responsibilities with reluctance. 答案:indulgence8.The house is dusted, all things fly into their places, the old coat is exchangedfor the new, and they must ______ (安排) a dinner if they can. 答案:get up9.But as soon as the stranger begins to intrude his ______(偏见) , his definitions,his defects, into the conversation, it is all over.答案:partialities10.Yesterday's emphatic victory was their fifth ______(连续地).答案:in succession第七章1.The craftsmanship spirit refers to the desire a craftsman has to make thingsskillfully with great care, and the drive to constantly perfect his skill.答案:对2.China is well-known for the exquisite craftsmanship and quality productseven in ancient times.答案:对3.Lu Ban was a legendary carpenter of the Qin Dynasty.答案:错4.The "Integration of Ji and Tao" describes the ultimate pursuit ofcraftsmanship spirit in ancient China.答案:对TV’s documentary Craftsmen of the Nationtellsthe life story of 24contemporary craftsmen from different countries. 答案:错6.It is said the loggers were destroying the forest and ___(践踏) on the rights ofthe natives.答案:trample7.Under his _____(有远见的) leadership, the company prospered. That’s why hewon the respect from every employee.答案:visionary8.____(我承认), I told a lie to my wife. But I felt guiltyand admitted my mistakeeventually.答案:I confess9.She was the victim of____(中伤) by jealous colleagues.It’s never easy to gain afoothold in the fierce competitionin the workplace.答案:backstabbing10.The Wandering Earth was a box-office ____(票房成功). It isa great domesticscience fiction movie.答案:smash第八章1.According to the opinions presented in this lecture, there are universalstandards of judging whether a piece of literary is a classic or not.答案:错2.When you are used to reading, reading can strengthen your attention span.答案:对3.The author of the famous novel Uncle Tom's Cabin is a woman, whose nameis Harriet Beecher Stowe.答案:对4.The film that a lot of Chinese people are familiar with, The Million PoundBank Note, is a story adapted from Twain's novel of the same title.答案:错5.Ernest Hemingway’s adventurous lifestyle and his public image brought himadmiration from later generations, and he won the Nobel Prize in Literature in 1954.答案:对6.He _____ (浏览) the novel quickly, then read it again more carefully.答案:skimmed7.The planet is so close to its star that any water would be turned to _____ (蒸汽).答案:vapor8.It’s amazing to see so many kinds of cosmetics(化妆品) here. But, how do youknow which product is best for your _____ (肤色)?答案:complexion9.Human beings need to have elegance in their actions and in their _____(姿态)because elegance is synonymous(同义词) with good taste, and harmony.答案:postures。
智慧树知到《新概念广告学(山东联盟)》章节测试答案
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智慧树答案大学英语(山东联盟-山东青年政治学院)知到课后答案章节测试2022年
第一章1.My family_______on my father's unemployment benefit after he lost his job.答案:got by2.They develop the specialized skills, knowledge, and positive attitudes neededto participate______sports and physical activities.答案:in3.According to the university president in Passage 1, what did the parentsremind their children to do before they left for college?答案:To work hardand achieve the best they could4.The topic sentence, sometimes called a general statement, presents the topicor the main idea of the paragraph, and it always appears at the beginning of a paragraph.答案:错5.“Education passes from generation to generation”译为“教育代代相传”。
答案:对第二章1.In passage 2, the father warns his child not to be upset by low grades. Theyare only letters and are not important.答案:对2.The statement “Education is what remains after one has forgotten everythinghe learned in school” means that the details you have learned or the facts you have remembered are not important. What is really important is the fact that you have learned how to learn and that you have developed a way of thinking and a sense of responsibility.答案:对3.Previewing is about how accurate your prediction is or how correct youranswer is.答案:错4.Human behavior is mostly a product of learning, while animal behaviordepends mainly upon ______.答案:instinct5.I'd like to sign _____for volunteer (志愿的) work with an environmentalorganization. I hear it is a great way to connect with the community.答案:up 第三章1.The phrase “make attempts” means 尝试。
智慧树答案广告设计(山东联盟)知到课后答案章节测试2022年
第一章1.（）是广告的最主要形式答案:商业广告2.（）就是指广告信息传播的载体，是广告主和消费者信息沟通的桥梁答案:广告媒介3.商业类广告可分为（）答案:商品广告;企业广告;服务广告4.广告受众是指广告信息的（）答案:接收者5.可读性是指广告内容，适合阅读观看的程度和吸引人的程度。
答案:对第二章1.近现代中国除了报刊广告以外，还有（）广告形式陆续产生。
答案:霓虹灯广告;路牌广告;橱窗广告;广播广告2.《遐迩贯珍》内容主要以介绍西方的科学文化知识和基督教义为主，也是中文刊物最早登载“行情物价表”之类商情的刊物。
( )答案:对3.1979年1月4日，( )率先恢复商业广告。
答案:天津日报4.宋代店铺林立，店铺的门面修饰也成为广告竞争的主要手段，《东京梦华录》中提到：“凡京师酒店，门首皆缚（）。
”答案:彩楼欢门5.1625年，英国（）第一次在背面版上刊登了一则推销图书的广告，这被认为是世界上最早出现的报纸广告。
答案:《信使报》第三章1.世界上最早的报纸广告出自于1650年英国（）答案:《新闻周刊》2.报纸大多为cmyk四色印刷成本较低。
答案:对3.任何一种杂志以()出版物号进行出版。
答案:ISSN4.“杂志”的形成来源于出走、罢课或战争中的宣传小册子。
答案:错5.电视广告片时长有10秒、15秒、20秒、30秒。
答案:对第四章1.广告策划是"策划"在广告领域中的具体应用，是现代（）的必然产物，是广告活动科学化、规范化的标志之一。
答案:商品经济2.广告调查是利用有关市场调查的科学方式和方法，对与广告活动有关的因素和资料进行（）的调查研究活动。
答案:收集;分析;解释;整理3.社会环境是广告存在的宏观环境和客观因素，它起着间接影响广告实际效果的作用。
答案:对4.广告定位的正确与否直接影响整个策划的最终成败，是最能体现策划者的策划水平和策划能力的关键环节。
答案:对5.广告主题是广告的灵魂，它统率广告创意、文案、形象等要素，使广告的各要素有机地组合成一则完整的广告作品答案:对第五章1.在一些广告设计中，文字已不单单局限于传递信息，而是具有丰富表现力的视觉语言答案:对2.广告设计中的图形，意在创造能够迅速传递有效信息、瞬间给人留下深刻印象，并触发丰富联想答案:对3.广告色彩具有强大的视觉功能与心理效应，它是唤醒人类视知觉，和联想感官的重要催化剂答案:对4.广告图形的装饰效果，是指图形符合（）和（）的要求，做到与广告视觉环境的统一协调，达到最佳的美化效果。
智慧树答案大学英语(山东联盟-青岛科技大学)知到课后答案章节测试2022年
第一章1.After a _____________physical exam, my doctor said I was in good conditionexcept that my blood pressure was a little high.答案:comprehensive2.Sam __________ the gift of imagination from his family, but he lacked thedriving power to take action. 答案:inherited3. A bee that has found honey is able to __________ to other bees the informationthey need in order to collect the honey. 答案:transmit4.Some people believe that the earth can _________ enough food to support atleast twice its present population. 答案:yield5.In order to make sure he would be able to attend the meeting, I called him uptwo weeks__________. 答案:in advance第二章1.Thanks to the ______ of air transport, everyone is free to go anywhere at anytime.答案:efficiency2.The wedding ceremony of my sister was a very _____ experience for ourfamily.答案:emotional3.The local government is pressed to find new places to ______ waste答案:dump4.Jennifer couldn’t _______ her tears when she saw the sick children at a newblood cancer center in Virginia.答案:keep back5.Mary was a careful speaker; every word seemed to have been ____ before itwas allowed to escape through her lips.答案:polished第三章1.If a company decreases health benefits for its employees, they shouldincrease salaries to _______ the workers. 答案:compensate2.Some of your suggestions have been _________, but others have been turneddown as they are not workable.答案:adopted3.I find it very difficult to ________ the fact that two of our best students failedthe exam.答案:account for4.We have sent our union _________ to look into the case and see who isresponsible. 答案:representative5.The key to an effective presentation is to state your points clearly and _______each of your points at the end of your presentation. 答案:summarize第四章1.Fortunately, the accident didn’t_____many people, for there was little traffic atthat hour.答案:involve2.She ____her ambition of becoming a fashion designer after years of hard work.答案:fulfilled3.The duties to provide services for children in need are not____ to the localsocial services department.答案:confined4.This rule should be entirely clear in the minds of everyone and should not bemisunderstood under any_____.答案:circumstance5.My daughter was shy; she was afraid to ask questions, ____to questions inclass, or talk with other children.答案:respond第五章1.We all admitted that the trip was worthwhile after we saw a ________ palaceand a fantastic museum.答案:magnificent2.Shops try to meet the DIY fashion by offering consumers parts and hardwarewhich they can ________ at home.答案:assemble3.According to the terms of your ________, you must give three months’notice ifyou intend to leave this company.答案:contract4.It was ________ that the professor’s lecture failed to impress the students assome of them had left before it was over.答案:apparent5.The local government has been providing _______ support to them, withoutwhich they couldn’t have been so successful.答案:substantial第六章1.Th e difficult curriculum, and fierce competition have a serious on students’physical and mental health.答案:taken … toll2.Animal fats and sugar to a weight problem and can be a factor in heartdisease.答案:contribute3.Thousands of miles apart, we met with quarrels, and sometimes even a coldwar,but we still to love.答案:hold on4.Encourage your child to reach a(n) between what he wants and whatyouwant.答案:compromisepetition in the financial market has profits.答案:eroded第七章1.Nowadaysall governments try their best to serve their people and fightagainst____________.答案:corruption2.Somestudents in our universiy have been _________ for cheating on theirfinalexams.答案:expelled3.We can use special machines to detect ________money.答案:fake4.It’s _______ to break into people’s ho use to take pictures.答案:illegal5.Punishments for__________ which is a form of intellectual dishonesty differfrom country to country.答案:plagiarism第八章1.Thebulletin board has become the children’s favorite, on which they oftendisplay their creative drawings.答案:magnetic2.If students don’t study their lessons as they were told, will show up quicklywhen they take an exam.答案:deficiencies3. A firefighter tried to get into the burning house, but he was forced toby theintense heat.答案:retreat4.He carried the cup across the room, walking carefully for fear ofthe tea.答案:spilling5.With this method, you can produce really designs with the simplest machines.答案:elaborate第九章1.I think I got serious about this only recently when I _______ one of my formerstudents, fresh from an excursion to Europe.答案:ran into2.Perhaps language should be ________ as a road map and valuable possession.答案:looked upon3.In short, participation in sports is extremely _______ for college students notonly physically but also emotionally and socially.答案:beneficial4.Too much _______ to dirty air can cause people to suffer from allergies anddiseases that will eventually affect people's health.答案:exposure5.The mayor decided to _______his speech in order to leave enough time for hisaudience to raise questions.答案:condense第十章1.In our class, most discussions and activities take place in assigned smallgroups. These groups provide a supportive and safe environment that____learning.答案:promotes2.It is the development strategy of the company to____its overseas expansion inorder to take a slice of the world market.答案:accelerate3.There is a real need to ____academic achievement in schools and help with thedevelopment of a student’s overall character.答案:boost4.Einstein said his scientific discoveries grew from his imagination rather thanfrom____, reason and language.答案:analysis5.Being a single parent, there is no way for her to ____the time and energy shehas devoted to her children for the past 10 years.答案:calculate第十一章1.It is ___ for every family to make earthquake emergency plans and know howto leave the area during the chaos following an earthquake. 答案:sensible2.People who were born ___ to the 60s or 70s in the last century tended tobecome financially independent earlier. 答案:prior3.Horror and doubt ___ his troubled thoughts. 答案:distract4.Economists are interested in all the factors that can help to ___ the extent towhich a price change will affect supply and demand in the market. 答案:predict5.The committee agreed that his papers ___ a wider circulation because of theiressential and fundamental interest to a larger audience.答案:deserve第十二章1.We are too young to tie the ___.答案:knot2.She was not ___to his personality, but she was scared.答案:immune3.His "bad boy” image was just too ___to resist.答案:tempting4.I really loved him but was ___about our chances for success.答案:pessimistic5.Sam is always a perfect gentleman and ___a lot of credit for that.答案:deserves第十三章1.Many drivers think that most passengers are very pleasant, althoughoccasionally they can be.答案:nasty2.Sales of the new drug will be until more tests are completed.答案:suspended3.Our union leaders want to a good working relationship between thegovernment and labor unions.答案:cement4.On television, we can see many demonstrations against the ever-growingbetween the “super rich”and the “struggling middle class”. 答案:gap5.The soldiers were in need of food and medical supplies. Otherwise, theycould only resist for two days.答案:urgently第十四章1.Although personally we believe this to be of only secondary importance, itspotential role in _____________ innovative acts cannot be ignored.答案:motivating2.Western nations have older and shrinking populations since they entered the21stcentury and their ____________ birth rates have also posed problems.答案:fluctuating3.People are concerned about the environment issue because air and waterpollution not only affects everyone’s health but also makes it difficult forbusinesses to ________.答案:profit4.To illustrate my point of view, Iwould like to __________ from a source thatmany of us find more authoritative than the words of a businessman.答案:quote5.These people living in this area are still ____________ their traditions which givetheir life meaning and help them in answering many questions.答案:clinging to第十五章1. A gentle fogwas beginning to _______ the valley,thusmaking it moremysterious. 答案:veil2.The two countriesfailed to agree on everythingbut finally came to a(n)_____________.答案:accommodation3.As a reader, you should know how to make ___________ in the choice of books.答案:discrimination4.In general, everyoneisnot ________ to admit hisdullness. 答案:disposed5.An out-of-court settlement wasthelargest___________hemade. 答案:concession第十六章1.She was an excellent teacher, whose ______courses on women's writing werevery popular among the students.答案:optional2.When I opened the album, I carefully examined every photograph in ______detail by wearing my reading glasses so as not to miss anything.答案:minute 3.Smoking is campared to self-poisening and self-destroying, thus making the_______ effects of smoking cigarettes trully alarming.答案:evil4.It will be up to the doctor's judgement whether or not the organ can besuccessfully _______ to the child who has been waiting for it.答案:transplanted 5.Teachers can no longer use their past experiences to prepare students fortheir career;________, our young people need to rely on themselves.答案:hence。
智慧树答案广告设计知到课后答案章节测试2022年
第一章1.请问“每一则广告都是对品牌的长期投资”是何人所讲？（）。
答案:大卫.奥格威2.以下奖座按照大赛名称排列对的是？（）。
答案:长城奖——IAI国际奖——金瞳奖——金投赏——虎啸奖3.金投赏是2003年由中国广告协会引进国内，也是国际广告奖引进最早经营最成功的赛事。
（）答案:错4.局部气候调查组是一家和气象有关的公司。
（）答案:错5.好的洞察对于消费者会产生什么影响？（）。
答案:产生购买欲望;带来价值认同;引发购买动机第二章1.连接人与社会的设计，我们称之为？（）。
答案:视觉传达2.移动互联网广告分别经历了哪几个时代？（）。
答案:Plus时代、Pull时代、双向交互闭环时代3.平面广告是将商品或者服务信息在三维空间中进行创意表现的一种广告形式。
（）答案:错4.电波媒体广告又称电波广告。
（）答案:对5.20世纪80年代中期，菲利普·科特勒在4P理论的基础上，创立了“大市场营销”理论，即6P营销理论，新加进来的两个P是。
（）答案:政治权力;公共关系第三章1.新艺术运动是一次影响面相当大的（）。
答案:装饰艺术运动2.极简主义所推崇的理念错误的是（）的艺术。
答案:自由化3.受未来主义影响的作品普遍视觉具有冲击性、图特性，但是很难明确的传递信息，不一定适合所有品牌和客户群体。
（）答案:对4.维克多认为，设计的最大作用并不是创造商业价值，也不是在包装及风格方面的竞争，而是一种适当的社会变革过程中的元素，所以设计的最终目的是为了社会而不是针对人。
（）答案:错5.构成主义的三个基本原则是（）。
答案:肌理;技术性;构成第四章1.不同颜色的文字和底色的明度对比不同，会产生不同的（），同时影响到阅读的舒适度。
答案:视觉强弱2.线是运动中的点，不可以（），可以是实线或虚线。
答案:确定大小3.字的大小对设计风格有一定的影响，现在版面设计中字越小显得越整体。
（）答案:对4.具象性图形最大的特点在于真实地反映自然形态的美。
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第一章
1.产品引入期的广告多采用（）。
答案:报道式广告
2.广告的最基本的社会功能是（）。
答案:提供情报信息的功能
3.广告的社会功能主要有：答案:宣传教育的功能;提供情报信息的功能;发展经
济的功能;美化生活的功能
4.下列广告中属于商业广告类别的有：答案:企业形象广告;产品广告;劳务广告
5.商品开拓期广告应以以产品差异化和竞争优点为广告主要内容。
答案:错
第二章
1.世界三大广告中心是：答案:伦敦;纽约;东京
2.世界上最早的报纸广告产生于（）。
答案:英国
3.我国现存最早的工商业印刷广告，是收藏在上海博物馆北宋时期的一块广告
铜版（）。
答案:刘家功夫针铺
4.广告是（）发展的必然产物。
答案:商品经济
5.实物和叫卖是（）时期的最主要广告形式。
答案:古代
第三章
1.通常我们所说的传统四大广告媒体包括报纸和：答案:广播;杂志;电视
2.报纸媒介的属性包括：答案:印刷媒体;诉诸视觉的媒体;大众传播媒体
3.电影和电视的属性包括：答案:诉诸视听觉的媒体;大众传播媒体;电子媒体
4.在以下各种户外媒体形式中，属于实物户外媒体的有：答案:条幅;气球
5.以下各种媒体形式中，属于电子媒体的是：答案:霓虹灯;电话;激光
第四章
1.消费者在决定购买之前心理活动一般要经历的过程包括“注意”和答案:兴趣;
确信;购买;欲望
2.广告对消费者的心理活动与行为的作用过程，可以概括为如下几个阶段：诉
诸感觉，引起注意：答案:坚定信心，促成行动。
;创造印象，诱导欲望;加强记忆，确立信念;赋予特色，激发兴趣
3.根据心理学原理，注意具有两大特点包括：答案:指向性;集中性
4.根据心理学原理，注意主要由下面两种因素引起：答案:刺激的深刻性;主体
的意向性
5.广告遗忘的原因，主要有两种：答案:衰退;干扰
第五章
1.提出固有刺激法（或叫内在戏剧性诉求法）的广告大师是：答案:李奥·贝纳
2.提出“独特的销售主张”的广告大师是：答案:瑞夫斯
3.提出“品牌形象法”的广告大师是：答案:大卫·奥格威
4.提出“实施过程重心法”的广告大师是：答案:伯恩巴克
5.提出“定位法”的广告大师是：答案:艾尔·里斯和杰克·特劳特
第六章
1.广告文案的基本构成要素包括：答案:广告附文;广告标题;广告正文;广告口
号
2.广告标题的作用主要有：答案:突出重要信息;促进购买行为;诱导阅读正文;
引起受众兴趣
3.从诉求类型上分类，广告文案的标题类型主要有：答案:复合标题;直接标题;
间接标题
4.从写作方法上说，广告标题的形式主要有：答案:承诺式标题;建议式标题;
新闻式标题;悬念式标题
5.广告文案的特征包括：答案:独立传递广告信息;以语言引起消费者的注意和
兴趣;用语言文字表现广告创意;配合非语言符号表现广告创意
第七章
1.一企业通过支付一定费用给新闻单位，从而报道有关企业新产品上市消息，
请问该消息属于：答案:广告
2.广告策划的核心内容包括：答案:广告决策与计划
3.品牌形象理论的创始人是：答案:大卫·奥格威
4.R.O.I理论指出广告本身没有（），就会欠缺吸引力。
答案:原创性
5.在广告宣传中，突出商品的新价值、强调与同类商品的不同之处和所带来更
大价值的定位策略是：答案:实体定位
第八章
1.在我国，广告管理的行政职能部门是：答案:地方各级工商行政管理机关;国
家工商行政管理局
2.广告管理的对象和主要内容包括：答案:广告信息;广告媒介单位;广告主;广
告代理公司
3.完整意义上的广告管理，包括：答案:广告行政管理;广告行业自律;社会监督
4.广告道德的特征包括：答案:强制方式上的内在约束性;生成内容上的非建构
性;调整方式上的内省性;内容标准上的丰富性和多元性
5.广告道德的作用包括：答案:对广告活动的指导作用;对广告法规的补充作用;
对整个社会道德的建构和影响作用
第九章
1.《广告也疯狂》共52集答案:对
2.《创意》是《广告也疯狂》的第一集。
答案:对
3.《广告也疯狂》认为广告创意的第一个规则是提升价值。
答案:对
4.《广告也疯狂》认为广告创意的第二个规则是创新。
答案:对
5.《广告也疯狂》认为广告创意的第三个规则是完整性。
答案:对。