商务交际英语考试1

《商务交际英语1》形成性考核册及参考答案Chapter 1 Communication in your lifeOverviewAccurate, effective communication is critical to each person yet is difficult to achieve. In this chapter, you have learnt the importance of communication, its process and the barriers to it.This activity aims to help you have a better understanding of the importance and roles of communication in your personal life.Activity 1: (5 marks)Please explain the following terms in your own words:a. Communication channelCommunication channel is the mode a sender selects to send a message.b. Communicating mediaCommunicating media are tow means by which to send messages and two means by which we receive them. To send messages, we speak and write; To receive messages, we read or listen.c. Audience analysisAudience analysis is the process used to examine your receiver or audience.d. Communication barriersCommunication barriers are obstacles to the communication process, which is divided into external and internal communication barriers.e. Electronic mailElectronic mail is a system by which written messages are sent, received, and stored by means of a computer.Activity 2: (5 marks)Please answer the following questions:a. What are the purposes of communication?We all use communication for five basic purposes:(1) to establish and build goodwill(2) to persuade(3) to obtain or share information(4) to establish personal effectiveness(5) to build self-esteemb. What are the receivers’ responsibilities in communicating process?The rec eiver’s responsibilities are to read and listen effectively. Focusing and ensuring understanding are the keys to effective reading. Listening can be a little more self-threatening. Good listeners check for understanding, when in listening situations, good listeners paraphrase the message.Chapter 2 Communicating in a diverse workplace OverviewIn the twenty-first century, the workplace is a place of diversity. In addition to ethnic, religious, and socioeconomic difference, the workplace will become increasingly multicultural. The increase of global business pursuits makes it more likely that we will come in contact with people from other cultures or other countries. Students need to learn how to deal sensitively with people from other cultures, both in terms of the language barrier that may exist and in terms of the different values, customs, traditions, decision-making processes, and priorities that people from other cultures may have.This activity aims to help you summarize different cultures you learnt from the coursebook and train your ability to obtain information from other resources. Activity: (6 marks)a. Study the sample form (2 marks)Greeting customs around the worlda. Fill in the following two forms according to the above sample. ( 4 marks)Body Language (2 marks)Personal Space (2 marks)Activity 2: (4 marks)Answer the following questions:a. What makes the world as a global workforce?Leading the Global Workforce provides a handy guide for international organizations that must achieve results in managing and sustaining a global workforce. The fourteen illustrative cases outlined address the major concerns and recruiting and developing global leaders, global organizational learning, cross-cultural communication, outsourcing line functions, and managing global careers and transitions from sixty of the worlds best-practice global organizations. Each case shows how the organization advanced a global business strategy with a new initiative in the areas of global leadership development, cultural change, career transition, succession planning, change management, outsourcing, and global performance. In addition, Leading the Global Workforce also describes the overall strategy, planning, and implementation of the initiative; feedback from participants; and overall evaluation of results. Many of the cases contain competency models, practical tools, instruments, and materials that were most effective.b. How could you communicate effectively across cultures?Cross-cultural communication occurs when two individuals from different cultures communicate, whether verbally, nonverbally, or in writing. Because they don’t belong to the s ame culture, they don’t share the same assumptions, values, beliefs, feelings, or ways of thinking and behaving. These differences make the communication process challenging. Effective cross-cultural communication begins with having an open attitude about communicating and about the people with whom you are communicating. Learn to find a common ground on which to communicate. Y ou should learn about and accept cultural differences. And be sensitive toward people from other cultures, be prepared for language barriers—and get past them. Keep messages simple and short.Chapter 3 Writing with styleOverviewPlanning and organizing messages involves identifying objectives and main ideas and supplying supporting details. Depending on the message and objective of a business communication, information should be presented in direct order, indirect order, or direct-indirect order. To promote goodwill, as all business communications should do, students should use courteous words. In addition, using precise and up-to-date language helps the message be reader-friendly and effective.This activity aims to provide skills to write successful messages from sentence building to paragraph writing.Activity 1: (2 marks)Read the following paragraphs:VarietyComplete messages contain a variety of sentence types. Y ou will hold your readers’ attention if you vary the length and structure of your sentences as well as the structure of your paragraphs.It is best to keep sentences at 20 words or less. At the same time, it adds interest to have some noticeably short sentences--- perhaps 10 words or even fewer. Using sentences of different lengths keeps your writing from feeling choppy or monotonous. As you vary sentence length, your sentence structure naturally varies as well. Alternate simple sentences with compound and complex sentences.V arying paragraph length also keeps your writing from being choppy. We have already said that the opening and closing paragraphs of a message should be relatively short. When writing your middle paragraphs, plan them so that they average about six to eight lines long. Mix in a short, two-or three line paragraph sometimes to add interest. A short paragraph also is a way to emphasize an important point.Activity 2: (8 marks)Evaluate the passage and write down your evaluation (in 100 words). Judge if it meets the requirements:● A clear objective● A main idea●The supporting details●Receiver-oriented or writer-oriented●Courteous words●Precise languageWhen we write something, we should follow the guidelines given as the example. In the messages, we should have the different kinds of sentences. In order to attract receiver’s attention, we should change the length and structure of the sentences. This is the main idea and objective of the short passage.We could change the sentences from long to short, 20 words or less, which keep readers from feeling boring. Maybe we should use different sentences with compound and complex sentences.The length of paragraphs also vary at the same time, this can add the interests of readers to read the passages.Chapter 4 Writing memos and E-mailsOverviewIn this chapter, you learned how to use, format, and write effective memos and e-mail messages. This chapter further discusses memos as internal communication and differentiates between the traditional and the simplified memo format, stating specific guidelines. V arious kinds of business meetings, guidelines for writing agendas and minutes are introduced in this chapter as well.This activity will check your ability of writing a memo. Although memos are less formal than letters, they require the same careful attention. Y ou should know that colleagues and supervisors judge employees by the quality of their communication, including memos and e-mails.Activity 1: (4 marks)Relate your e-mail sending / receiving stories in your experience—such as the phenomenon of writing in real time, hearing from a friend who lives at a great distance, renewing friendships, and so forth:Dear Isabella,How are you? I received your letter by special delivery yesterday afternoon. Many thanks for the enclosed nine drawings and beautiful photos and, above all, for the invitation itself. Y our invitation reminds me of the promise we made last year. I can still remember the day you and your folks moved to Taipei. That day you and I made a promise to meet again one year later, and wewalked the street most of the time in silence. Then we said good-bye to each other and parted at the street corner at last. That is really a haunting memory, isn’t it?Now one year is gone. Y ou have invited me to go on holiday for a week starting tomorrow and I remember our promise. But I hope you can forgive me for what I am going to tell you: I am dying to see you, but I can't I am sorry, please. I have to break my word because my elder sister is going abroad to seek advanced study. She will leave for Germany soon and my parents want me to give a hand to them and do some things for my sister prior to her departure. I hope you can understand this. I hope you will not blame me for real, will you? Perhaps everything will be all right next time.Y oursLilyActivity: (6 marks)Write a memo in the traditional format based on the given facts ( 6 marks ):Y our class just had a discussion on the experience in sending and receiving e-mails, some did get abusing e-mails, some wrote down in efficient e-mails, some didn’t realized that e-mail has it is format and so on. Try to write a memo in the traditional format in 50 words:To: Andy AndlerFrom: Heady the Head HonchoDate: June 1, 2008Subject: New Monthly Reporting SystemWe’d like to quickly go over some of the changes in the new monthly sales reporting system that we discussed at Monday’s special meeting. First of all, we'd once againlike to stress that this new system will save you a lot of time when reporting future sales. We understand that you have concerns about the amount of time that will be initially required for inputting your client data. Despite this initial effort, we are confident that you will all soon enjoy the benefits of this new system.As you can see, once you have entered the appropriate client information, processing orders will require NO paperwork on your part. Thank you all for your help in putting this new system into place. Best regards.ManagementChapter 5 Writing letters to your clients and customers OverviewIn this chapter, you have learned how to format and write effective routine, good news, goodwill, and bad news letters. Y ou also learned to use block, modified block, and simplified block formats. Letters contain neutral, positive and negative messages.This activity is to train your translation and letter writing skills.Activity:a. Translate the following letter, paying attention to the format (4 marks):Mario Lopez6306 Claramont AvenueCincinnati, OH 45208-1841September 5, 20—MS. Alicia DeV on3402 East 25th StreetTaylorsville, SC 29646-0926Dear Ms. DeV on:Please send me a copy of the handouts you provided at your recent presentation to the Taylorsville Investment Club. I would really appreciate a copy of your investment strategies and your insights mutual funds and state bonds.Unfortunately, I had to miss the meeting but read the article in last night’s Taylorsvill Gazette. While the article was very complimentary, it did not contain much detail. Because many members told me that I had missed some very valuable information, I am making this request.For your convenience, a self-addressed, stamped envelope is enclosed. Thank you very much for taking the time to talk to the club. I look forward to receiving the information.Sincerely yours,Mario LopezY our translation:玛莲露洛佩兹6306 卡罗门特大街辛辛那提, 45208-18419月5日艾丽丝迪翁女士3402, 东街25号泰勒丝镇,29646-0926亲爱的艾丽丝迪翁女士:请发送一份在泰勒丝投资公司您演讲的宣传资料给我, 我对您的投资策略和您对共有基金及州政府债券的想法非常地欣赏。