传统媒体与新媒体新闻外文文献
高中生英语作文传统媒体与新媒体的竞争与合作
高中生英语作文传统媒体与新媒体的竞争与合作Title: The Competition and Cooperation between Traditional Media and New MediaIn this digital age, the landscape of media has been drastically transformed.Traditional media, such as newspapers, television, and radio, are facing tough competition from new media, including social networks, blogs, and online news portals.This essay will explore the competition and cooperation between these two forms of media.Traditional media has a long-standing history and has been the primary source of information for many generations.However, with the advent of new media, the way people consume news and information has changed dramatically.New media is more accessible, immediate, and interactive, which has led to a decline in the influence of traditional media.The competition between traditional and new media is evident in their distinct approaches to news gathering and distribution.Traditional media relies on professional journalists and editors to produce news stories, while new media allows anyone with an internet connection to become a publisher.This has led to a more diverse range of voices and perspectives but has also raised concerns about the accuracy and reliability of information.Despite their differences, traditional and new media can benefit from each other's strengths through cooperation.For example, traditionalmedia can leverage the reach and engagement of new media platforms to expand their audience and enhance their brand.Conversely, new media can use the credibility and resources of traditional media to improve the quality and depth of their coverage.In conclusion, the competition between traditional and new media is a natural outcome of the digital revolution.However, rather than viewing each other as adversaries, they should seek to collaborate and learn from each other.By doing so, they can provide a more comprehensive and accurate portrayal of the world and meet the evolving demands of their audience.中文翻译：标题：传统媒体与新媒体的竞争与合作在这个数字时代，媒体景观已经发生了巨大的变化。
高中英语作文《传统媒体与新媒体的对比》
高中英语作文《传统媒体与新媒体的对比》Title: The Comparison between Traditional Media and New Media In this modern age, the advancement of technology has brought about significant changes in the way we receive and share information.Traditional media and new media are two distinct forms of communication that have their own unique characteristics and impacts on society.Traditional media, as the name suggests, refers to the conventional methods of mass communication that have been in use for many years.This includes newspapers, magazines, radio, and television.These forms of media are generally considered to be more reliable and authoritative, as they have been established over time and are subject to certain regulations and standards.On the other hand, new media encompasses a wide range of digital platforms such as social networking sites, blogs, podcasts, and online news websites.It is characterized by its interactivity, accessibility, and the ability to reach a global audience.New media allows for the rapid spread of information and encourages user participation and engagement.One of the key differences between traditional and new media is the speed at which information is transmitted.Traditional media often has a longer turnaround time, as it involves the editing, printing, and distribution process.In contrast, new media can deliver news and updatesin real-time, making it a more immediate and efficient means of communication.Another difference is the target audience.Traditional media typically caters to a broad, general audience, while new media allows for more niche and specialized content.With new media, individuals can consume information that is specifically tailored to their interests and preferences.Furthermore, the production and distribution costs of traditional media tend to be higher compared to new media.Printing and broadcasting require significant financial resources, whereas new media platforms are more cost-effective and accessible to a wider range of individuals.Despite their differences, both traditional and new media play important roles in society.Traditional media provides credibility and depth to news reporting, while new media offers diversity and interactivity.In conclusion, while traditional media and new media have their own unique characteristics and impacts, they both contribute to the rich tapestry of modern communication.As we continue to evolve and adapt, it is essential to recognize the value of both forms of media and their role in shaping our understanding of the world.。
从报网互动”到InstantArticles——新媒体与新媒体合作”取代传统媒体与新媒体融合”
用户至上：以用户需求为导向，提供个性化、定制化的媒体服务，提升用户体验和价值。
PART 6
新媒体与传统媒体融合的转变
新媒体与传统媒体融合的必要性
拓展传播渠道： 新媒体与传统媒 体融合可以扩大 信息的传播范围， 提高传播效果。
增强内容多样性： 通过融合，可以 结合传统媒体的 专业性和新媒体 的创意性，提供 更丰富多样的内 容。
报网互动的挑战
内容监管难度大 盈利模式不清晰 用户习惯难以改变 技术和安全问题频发
PART 3
InstantArticles的兴起
InstantArticles的背景
社交媒体的兴起
传统媒体与新媒体融合的局限性
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用户对快速获取内容的渴求
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InstantArticles的诞生与发展
PART 5
传统媒体与新媒体融合的困境
传统媒体与新媒体融合的挑战
技术难题：传统媒体与新媒体在技术上存在较大差异，融合难度较大。 内容创新：传统媒体的内容往往缺乏创新，难以吸引新媒体用户的关注。 盈利模式：传统媒体的盈利模式单一，难以与新媒体的多元化盈利模式相融合。
用户习惯：传统媒体的用户习惯与新媒体存在较大差异，需要重新定位和适应市场需求。
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技术融合：新媒体与传统媒体共 享技术资源，提高内容生产效率
组织融合：新媒体与传统媒体在 组织结构、管理方式等方面进行 整合，实现一体化运营
新媒体与传统媒体融合的案例分析
报网互动：传统报纸与网络媒体的结合，实现内容共享和互动。 InstantArticles：新媒体与新媒体的融合，通过即时发布和优化内容来吸引用户。 合作取代融合：新媒体与传统媒体的合作成为新的趋势，以实现互利共赢。 案例分析：分析不同媒体融合的案例，探讨其成功与失败的原因。
自媒体与报纸媒体外文文献翻译2019年译文3100字
文献出处：JULIA WOLFE，We Media : The New Way of Newspapers Industry [J]Technological Forecasting and Social Change, 2014, 9(5): 66-83（声明：本译文归百度文库所有，完整译文请到百度文库。
）原文We Media : The New Way of Newspapers IndustryJULIA WOLFEAbstractWith the rapid development of Internet, mobile Internet, computers, smart phones, tablets and other information terminal also constantly innovation, media technology revolution inevitably brings the change of media environment, there are plenty of new media form also will create a new way of information dissemination. Since the media as a rising new media forms, it attracts more and more people. First proposed the concept of the Media are Dr Berman and Chris Willis, in July 2003, they published in the American society for news Media center "We Media" (from Media) study, "since the Media made a very strict definition:" We Media is the general public through digital technology to strengthen, connected to the global knowledge system, after a start to understand how the general public to provide and share their own facts, news way" .Key words: We Media; The mass media; Newspaper industry1 Newspaper industry under we mediaCompared with the rapid growth of the media, the development of the traditional newspaper industry is not so optimistic. The growth of new media will inevitablyaffect the traditional media, newspapers as the most traditional print media, its contents and modes of production, content to present content dissemination way is difficult to keep up with the pace of the new media development, this will inevitably affect the overall development trend of newspaper. Preempt the highland in the Internet media era of information, the newspaper's own lack of embodied in the following three aspects.1.1 The timeliness of news is not strongNewspaper media follow the content of the traditional mode of production, from the source to the newsroom, then to newspaper typography, need according to the strict process to perform, and according to the newspaper release cycle, readers to read in the newspaper's news is at least what happened the day before, people may have seen these "news" through the network media. Since the media is to let every user can immediately announced his side of the new, realize the real-time transmission of the news, the media release cycle determines the news timeliness is no longer the main competitiveness.1.2 Information presentationPrinting of the era of traditional newspaper only through words and pictures to present the information content, in the age of electronic media broadcast television can render content through sound and image, and the computer of the information age can be rendered, including text, images, sound, image, almost all forms of information; Faced with the same information content, the form of information to the people's preferences differ, diversified forms of information can meet the demand of more users access to information; And relative to words and images, voice and image of information presented is more intuitive, and easy to accepted by more users.1.3 Lack of interactivityUsually by ordinary mail communication between news media and readers, and already realize real-time interactive compared to most of the new media platform, newspaper media interactive channel the flow of information efficiency is too low and interaction of a single problem, it is difficult to arouse the enthusiasm of the audience interact with.For media, content editor of effective communication between theaudience and helps both media content optimizing, media can improve user loyalty;Improve interactivity can be from a certain extent, reduce the user erosion problems in the media.To seek out the way to mining coal core competitiveness is the earliest newspaper, the mass media to radio, television, Internet and other media and technology impact, even if once again faced with the challenge of new media, newspapers can still have a place in the increasingly rich media market, with the newspaper's unique media resources have inalienable relations;In many people bad-mouthing print media in the information age, the media only firmly grasp the core competitiveness, and do all we can do foster strengths and circumvent weaknesses, to continue to have the survival and development space.2 We media and press: win to win rather than competitionValue is a kind of new media, there are a lot of important evaluation dimensions, such as the number of operators, number of users, the content of the media influence, etc. Since the media such as weibo, micro letter appeared, in the form of more and more media companies begin to launch all kinds of the media products, from the media, the number of users is also increasing, the medium influence increases. Since the media to have exuberant network media environment added new vitality, has already started to shrink the traditional media market affected by further. Thus, academia and industry are beginning to discuss questions about challenges traditional media how to deal with the media. However, in my opinion, although there is between the traditional media and the media competition in the market, but if the traditional media can effectively use the media, its development space will be improved; For already decay of newspaper media, considering how to compete with the media, consider how to use the power of the media to powerful itself; The core issue of how to share, is exactly what we need to think about.Effective promotion. Newspaper media itself is the media, but it also needs through publicity and promotion to increase its visibility. Since the media platform not only for the individual open, also open to the enterprises, and even a lot of the mediaplatform has introduced a version of the enterprise and the media, the media can be according to their own need to apply for one or more since the media accounts, detailed planning since the media account operation and maintenance plan. In general, the media from the media accounts in promotional basically has the following two functions: one is to establish online contact with both the audience and the second is the development of new audience. Due to the user in the media platform can not only production information, also participate in the dissemination of information, so the media of high transmission efficiency, massive user information can be quickly arrived. Because the media itself have a certain brand influence, for newly registered newspaper media accounts, the first to attract both the audience are mostly interested in the paper, the media need to do is to try to retain the audience, can provide valuable content or participatory strong activity, when the audience to subscribe to the newspaper media after the media account, you can see for a long time the content of the newspaper media through the media to push, if there is a forward on content touches subscribers, newspaper media accounts will be more since the media users see, both for the media from the media accounts to attract more attention, also can to some extent improve newspaper media visibility.Development potential audience, however, could not only depend on both the audience sometimes no promotion, proactive can win more attention. Popular since the media platform can gather a large number of Internet users, and most of the users in the network behavior can be from different aspects of media reflect user group attributes, improves the precision of brand promotion. Newspaper intermediary can according to their own positioning of content and audience positioning, in thousands of registered accounts since the media platform to find and excavate potential audience, spread some targeted account promotion activities, such as turn to other accounts, most of the potential audience attention or some forward "polite" (the target audience interested in gift, best associated with their industry).When the media from the media after the attention of account reaches a certain size, the value of the account also has improved, for the promotion of media itself is only part of the "share", since the media value is embodied in many aspects.A wide source of information. Since the media from the date of birth, users have low barriers to entry, content, the characteristics of low production cost, every Internet users can register the media account, each user can through own account production content; Since the grassroots media also makes the information source of vast, rich variety, in The Times of "everyone is reporter" in the traditional newspaper media professional journalists should consider how to play its advantages in the media age.At the same time, the media also let followers become visual media, although the media from the media accounts of followers doesn't necessarily translate into the real audience newspaper, but as long as the media accounts content conforms to the newspaper's own positioning, these followers even if not subscribe to the print, also through the medium of network derivatives to read the newspaper. Previously submitted to the media for the audience too little information, they don't even know by whom own newspaper subscription or purchase, so the media workers can only passively waiting for audience feedback, and let the newspaper media has clear since the media list, news media workers can be regular maintenance through the media and the relationship between the audience and meet the demand of audience more media.In response to the challenges of the new media and traditional media bega n to march to the Internet, a lot of newspaper media digital products in succes sion, however the product provided by the service is moved to the contents of traditional newspaper on computers and mobile phones, information form is sti ll images and text, information updating and newspaper to release synchronous or lagging behind newspapers, this does not reflect the main advantage of netw ork media. Newspaper media's digital transformation should be able to effective ly avoid its disadvantages, and carry forward the advantages as much as possib le. For example, to counter the problem of newspaper media news timeliness i s not strong, may shorten the duration of newspaper website push news inform ation, after the news authenticity is confirmed, the first time through the newsp aper media website, APP, since the media account pushed to the audience.3 ConclusionsThe present media technology has developed rapidly, the traditional newspaper media is facing the impact of the new media. In order to find a suitable for their own development path is particularly important. Change is inevitable.The innovation mainly includes the current newspaper media do media content and media in the form of innovation, in fact, media innovation lies in thinking. From the media, it is not just a day in the synchronous update the content of our newspaper media platforms, but need to be submitted to the media operators through the newspaper media platform to break the original fixed thinking, grasp in newspapers, on the basis of core competitiveness, to borrow from the media in the propaganda, interaction and the unique advantages of resource integration, to enhance the value of the media itself and get more operating capital.译文自媒体：报纸媒体的新出路朱利亚·沃菲摘要随着互联网以及移动互联网的快速发展，计算机、智能手机、平板电脑等信息终端也不断革新，媒介技术的变革必然带来媒介环境的变化，层出不穷的新媒体形式也必然会催生全新的信息传播方式。
网络媒体对传统媒体的影响英语作文
网络媒体对传统媒体的影响英语作文English: With the rise of the internet and social media platforms, network media has significantly impacted traditional media in various ways. Firstly, the speed and convenience of delivering news online has forced traditional media outlets to adapt and compete in the fast-paced digital landscape. This has led to a decline in print media readership and advertising revenue. Additionally, the interactive nature of network media allows for real-time feedback and engagement with audiences, challenging the one-way communication model of traditional media. Moreover, social media influencers and online personalities have become powerful voices that can shape public opinion and trends, further challenging the authority of traditional media institutions. On the other hand, traditional media still holds a certain degree of credibility and authority that network media sometimes lacks, especially in terms of fact-checking and in-depth investigative reporting. Overall, the influence of network media on traditional media is undeniable, forcing the latter to evolve and adapt to the changing media landscape in order to remain relevant and competitive.中文翻译: 随着互联网和社交媒体平台的兴起，网络媒体在各个方面对传统媒体产生了重大影响。
新媒体外文翻译文献
新媒体外文翻译文献随着信息技术的飞速发展，新媒体在全球范围内迅速崛起，成为了人们获取信息、交流互动和娱乐消遣的重要渠道。
在学术研究领域，关于新媒体的研究也日益增多，外文文献在这一领域的贡献不容忽视。
新媒体的定义和范畴在不同的研究中存在一定的差异。
一些学者将其定义为基于数字技术、网络技术和移动通讯技术等手段，通过互联网、无线通信网、卫星等渠道以及电脑、手机、数字电视机等终端，向用户提供信息和服务的传播形态。
而另一些学者则从更广泛的角度出发，认为新媒体不仅包括技术层面的创新，还涵盖了由此带来的社会、文化和经济等方面的变革。
在外文文献中，对于新媒体的特点和优势有着深入的探讨。
新媒体具有互动性强的特点，用户不再仅仅是信息的接收者，更是信息的创造者和传播者。
这种互动性打破了传统媒体的单向传播模式，使信息传播更加多元和个性化。
例如，社交媒体平台让用户能够轻松地分享自己的观点、经验和作品，同时也能够及时地与他人进行交流和反馈。
此外，新媒体还具有信息传播速度快、覆盖范围广的优势。
一条新闻或消息可以在瞬间传遍全球，让人们能够及时了解到世界各地的动态。
新媒体对社会各个领域的影响也是外文文献研究的重点之一。
在教育领域，在线教育平台的兴起为学习者提供了更加便捷和灵活的学习方式，打破了时间和空间的限制。
学生可以通过网络课程获取优质的教育资源，与世界各地的教师和同学进行互动交流，提高学习效果。
在商业领域，新媒体为企业提供了新的营销渠道和推广方式。
企业可以利用社交媒体、电子商务平台等进行产品推广和品牌建设，与消费者建立更加紧密的联系，了解市场需求和消费者反馈。
然而，新媒体的发展也带来了一些挑战和问题。
其中，信息过载是一个突出的问题。
由于新媒体平台上的信息数量庞大且更新迅速，用户往往难以筛选出有价值的信息，容易陷入信息的海洋中感到迷茫和困惑。
此外，虚假信息和谣言的传播也是新媒体面临的严峻挑战。
一些不良分子利用新媒体的传播速度快、范围广的特点，散布虚假信息和谣言，造成社会恐慌和不良影响。
新媒体中英文对照外文翻译文献
文献信息：文献标题：The effect of new media on consumer media usage: An empirical study in South Korea（新媒体对消费者媒体使用的影响：韩国的实证研究）国外作者：ongRoul Woo，Jae Young Choi，Jungwoo Shin，Jongsu Lee 文献出处：《Technological Forecasting and Social Change》,2014,89(1):3-11 字数统计：英文 2191 单词，12445 字符；中文 4024 汉字外文文献：The effect of new media on consumer media usage:An empirical study in South KoreaAbstract The advent and proliferation of the Internet (a form of new media) have heavily influenced consumers' media usage behavior and a number of other social, political, cultural, and economic outcomes. The recent introduction of smart mobile media, including smartphones and tablets, is expected to similarly affect these issues. This study empirically analyzes how the advent of the Internet and smart mobile media affects Korean consumers' media usage behavior, seeking to provide a means to anticipate the ripple effect to societal outcomes related to the evolution of new media in Korea. We modeled consumers' media usage behavior and conducted preference and simulation analyses using data gleaned from a survey of consumers' media behavior and a Multiple Discrete-Continuous Extreme Values (MDCEV) model. The results of the analyses illustrate how consumer preferences regarding old and new media differ in terms of sociodemographic variables. Moreover, the analysesrevealed that whereas the advent of the Internet has negatively influenced consumers' use of old media, the arrival of smart mobile media has had a synergistic effect on television use. As a result, the advent of mobile media increased the use of television, but decreased use of other forms of old media.Keywords: New media; Media usage behavior; Preference analysis; Scenario analysis; Multiple Discrete-Continuous Extreme Value model1.IntroductionMedia are continuously evolving (Stöber, 2004). Although early forms of media (e.g., mail, telegram, telephone) were used primarily to exchange simple messages, the advent of mass media like newspapers and magazines allowed media to be used to deliver vast amounts of information to a large and unspecified audience. When electronic media like radio and TV became popular during the early 20th century, they were used to deliver a substantial amount of information to recipients in real time. Most recently, however, digital media (e.g., the Internet, mobile technology) have fundamentally altered the media environment. Specifically, the advent of digital media has facilitated the fast and easy consumption, retention, and sharing of a significant amount of information between multiple users.To differentiate these from analog media, such as newspapers, magazines, radio, and television, many scholars and professionals have referred to digital media as “new media.” Although researchers have defined new media in a wide variety of ways, we define new media as digital media capable of saving, handling, delivering, and exchanging information through digital binary codes (Negroponte, 1996; Flew, 2002; Manovich, 2003; Jenkins, 2006). The emergence of new media has become institutionalized in our society, fundamentally changing our methods of exchanging information and the consumer behaviors of media usage. It has also had a significant effect on many social, political, cultural, and economic activities (Stöber, 2004).Researchers have long-studied the influence of media evolution on societal outcomes, with a particular emphasis on the advent and proliferation of the Internet. Some of the most notable studies in this domain have explored the influence of the Internet on traditional media usage (Bromley and Bowles, 1995; Mokhtari et al., 2009), social relations (Haythornthwaite, 2002; Brignall and Van Valey, 2005; Amichai-Hamburger and Hayat, 2011), the economy (Litan and Rivlin, 2001; Lucas and Sylla, 2003), politics (Farrell, 2012), education (Agarwal and Day, 1998; Arsham, 2002), and corporate marketing (Avlonitis and Karayanni, 2000; Hennig-Thurau et al., 2010).The arrival and development of new media in the 21st century have put pressure on companies and governments to understand the Internet and use it in accordance with their specific objectives. For example, companies largely sought to leverage the Internet to maximize the effectiveness of their marketing efforts. Similarly, governments sought to use the Internet to efficiently publicize policies. Given the extent to which organizations in both the private and public sectors have used the Internet to achieve specific objectives, many researchers have worked to identify the implications of their Internet usage. For example, Bhatnagar and Ghose (2004) found that Internet retailers could use customers' Internet search patterns according to demographic characteristics and product types to cultivate store loyalty among those customers. Naik and Peters (2009) also illustrated Internet use for marketing purposes, empirically showing that the development of a marketing scheme that is comprised of the appropriate mix of print-, television-, radio-, and Internetbased messages can efficiently build customer loyalty. In a similar vein, Lin et al. (2013) analyzed consumers' simultaneous usage of these four media types and found that media campaigns that leverage both old and new media are most effective.Similar to the Internet, the recent introduction of personal mobile smart devices has contributed to the evolution of media usage. This is particularly notable, given that smart device usage is spreading at a faster rate than older media (MIT Technology Review, 2012). This proliferation of new media will allow people toeasily access and share massive amounts of digitized information anywhere and at any time.Despite these developments, most research in this domain has been focused on predicting and measuring the preference and demand for smart media products and services (Chen and Hsieh, 2012; Choi et al., 2013; Park et al., 2013; Lee, 2014). Though useful in its own right, this line of research has failed to consider the ways in which the development of new media has affected a number of salient socioeconomic outcomes. To address this gap, we analyze the ways in which Internetbased new media, digital media broadcasting (DMB), and older forms of media (e.g., magazines, television) affect certain societal outcomes. Specifically, in this paper, we use a Multiple Discrete-Continuous Extreme Value (MDCEV) model and scenario simulations to investigate Korean consumers' media usage, designed to forecast the socioeconomic effects related to the evolution of new media.In addition, we explore how the emergence of new media affects the use of old media. Jenkins (2006) argued that new media has a tendency to incite drastic changes. For example, when new media emerge, they tend to displace old media, changing consumers' media consumption habits. Therefore, before it is possible to understand the socio-economic effects of new media emergence, it is first necessary to explore and understand changes in consumers' media usage behavior resulting from the advent of the Internet and other digital media.2.Background2.1.Definition and classification of new mediaResearchers have defined new media in a number of different ways, so there is currently no consensus with regard to how to conceptualize new media. For the purposes of the current study, we define new media as digital media capable of saving, handling, delivering, and exchanging information through digital binary codes. Thisdefinition suggests that new media facilitate not only the free exchange of digitalized information in compressed form, but also user interaction. Using this definition as a guide, and in accordance with definitions proposed by Jenkins (2006), we can categorize computers, the Internet, and smart mobile devices as new media. Comparatively, we can categorize print, television, and radio as old media. For the purposes of this research, we will analyze consumers' usage behavior for seven forms of media: newspapers, magazines, radio, television, computer-based Internet, mobile Internet, and DMB. Using these definitions, we categorize newspapers, magazines, radio, and television as old media; and the Internet, mobile Internet, and DMB as new media.2.2.New media usage in KoreaAccording to the International Telecommunication Union (2013), Korea ranks first in the world in information and communication technology readiness, usage, and capability as of 2013. In addition, other organizations reported that Korea also ranked first in terms of Internet penetration (97.2%; Organisation for Economic Co-operation and Development, 2012), and second in terms of smartphone penetration (73.0%; Our Mobile Planet, 2013). These figures indicate that Korea is characterized by the most widespread and pervasive use of the Internet, smart devices, and other new media globally. As such, Korean consumers represent the most active group in terms of new media use. Given the degree to which the Korean population uses new media, new media-related industries experience continuous growth with the support of policies developed by the Korean government. The Korean case allows an illustration of the changes in media usage following the diffusion of new media, therefore facilitating a forecast of changes in the social, political, cultural, and economic dynamics of the country.3.Model specificationsThis study uses Bhat's (2005, 2008) Multiple DiscreteContinuous Extreme Value (MDCEV) to analyze consumers' media usage behavior. The MDCEV model consists of the utility according to the consumers' choice and its corresponding usage in combination under random utility theory. The MDCEV model considers both product choice and usage behavior simultaneously, and is used in various fields. Its use is especially widespread in the transportation field to model household vehicle type holdings and its mileage (e.g., Bhat and Sen, 2006; Ahn et al., 2008; Shin et al., 2012). This study uses the MDCEV model to analyze consumer's media choice and usage time together. More specifically, we leveraged a mixed MDCEV model, which reflects heterogeneity among consumers' media preferences and usage through distribution to each parameter (Bhat, 2005, 2008; Ahn et al., 2008; Shin et al., 2012).The mixed MDCEV is difficult to estimate with classical maximum likelihood methods. Therefore, we used a Bayesian estimation method to accommodate the computational complexity of the estimation process associated with the mixed MDCEV. The advantage of the Bayesian estimation method is that it is capable of solving local optimal solution problems using the initial value. In contrast, the maximum likelihood estimation method is a classical estimation method (Allenby and Rossi, 1998; Huber and Train, 2001; Edwards and Allenby, 2003; Train, 2003). Bhat (2005, 2008) published detailed information about the MDCEV model.4.Concluding remarksThe introduction of new media has affected consumer media usage behavior in a number of ways. In addition, the recent emergence of smart mobile media has significantly affected the dynamics of the current media market. Given these effects, we sought to provide a means for forecasting the effects of introducing new media into an existing media market as well as how the introduction of new media could affect the ways in which communication technologies evolve. Specifically, we leveraged MCR data in an MDCEV model to analyze (a) consumer preferences forold and new media alternatives, and (b) the ripple effect of the introduction of new media on the existing media market.Our results revealed that generally, consumers are more interested in emergent mobile media (e.g., mobile Internet and DMB) than other forms of media. More specifically, our results showed that younger consumers tend to gravitate towards mobile Internet, DMB, and radio because they are familiar with mobile devices. Given this, when the Korean government or companies promote new policies or products/services to younger consumers, it may be useful for them to use mobile media as the primary communication channel. Our results also showed that consumers with more education tended to prefer Internet and print media, indicating that these channels are important conduits for circulating information for the educated. In addition, consumers with higher household incomes tended to report a preference for using the Internet and mobile Internet media. Similarly, early adopters indicated that they preferred to use, in order of decreasing preference, mobile Internet, traditional Internet, and television. Consumers with higher levels of brand-loving tendency reported a preference for mobile Internet, television, traditional Internet, print media, and DMB. Taken together, these results provide useful guidance for companies to effectively engage with target audiences in the era of new media. Finally, our estimation of satiation parameters indicated that mobile media alternatives have greater market potential than those that cannot be used in a mobile sense.Further, our scenario analyses showed that the introduction of the Internet and mobile media generally negatively affects consumer usage of television, radio, and print media. Although they both have this effect, the introduction of the Internet into an extant media market has more substantial effects than the introduction of mobile media. Interestingly, our analyses suggested that when mobile media are introduced, the likelihood of a consumer choosing or using traditional Internet, radio, and print media decreases, but the probability of choice and usage for television increases. This result may indicate that Internet usage patterns have partially shifted from the personal computer context to the mobile context. This result may also suggest thatthere exists a synergistic effect between mobile media and television, as high-quality content can be used on these two media in concert.Although our results provide a wealth of useful information for government organizations and companies related to targeted marketing and media usage, this study is subject to a few limitations. First, the introduction of new media into extant media markets can generate substitution and complementary relationships between old and new media. However, the MDCEV model employed to perform the analyses was unable to account for these relationships directly. Moreover, our scenario analyses only evaluate substitution and complementary relationships between old and new media indirectly. Second, although Korean mobile media consumption has grown exponentially since 2011, we were unable to account for this growth in our analysis due to the lack of current data. In spite of these shortcomings, the results of this study can be used effectively to establish government policies or market products and services in countries in which new media are pervasive.中文译文：新媒体对消费者媒体使用的影响：韩国的实证研究摘要互联网的出现和传播（一种新媒体的形式）严重影响了消费者的媒体使用行为和其他一些社会、政治、文化和经济成果。
网络媒体和传统媒体英语作文
网络媒体和传统媒体英语作文(中英文实用版)Title: The Impact of Online Media vs Traditional MediaIntroduction:In the contemporary world, the landscape of media has undergone a significant transformation.The advent of online media has brought about a revolution in the way information is disseminated, consumed, and shared.This essay will explore the impact of online media versus traditional media, highlighting their respective strengths and weaknesses.Body:1.Reach and Accessibility:Online media has rendered geographical boundaries obsolete, allowing information to be accessed by anyone with an internet connection.This global reach has democratized the flow of information, enabling individuals from diverse backgrounds to consume news and entertainment content.In contrast, traditional media, such as newspapers and television, often operates within specific geographic regions, limiting its reach to a particular audience.2.Speed and Efficiency:One of the key advantages of online media is its ability to deliver information in real-time.News websites, social media platforms, and messaging apps have transformed the way we receive and processnews.This immediacy is crucial in today"s fast-paced world, where timely information can make a significant difference.Traditional media,尽管在一些情况下仍然能够提供深入和全面的报道，但通常无法与在线媒体的快速反应速度相匹敌。