综合商务英语教程第三册Unit 1
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职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]
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Listening and Speaking
Exercise 2 Checking in at the Airport
Directions: Now you will hear a conversation. You are required to put in the missing information.
Listening and Speaking
* Be aware that travel from one country to another may be restricted.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Listening and Speaking
Clerk: Are these yours? Frank: Yes, these are my personal stuff. Clerk: Are you bringing in any liquor? Frank: No, I'm not. Clerk: Are you bringing in any __ci_g_ar_e_tt_es___? Frank: Only my own use. Clerk: All right. Please open your bags. Clerk: Thank you. Have a good stay in New York. Frank: Thank you.
Listening and Speaking
综合英语第三册第一课教学课件ppt
Australian)
• a breath of fresh air • someone or something that is new and different and makes everything seem more exciting. Angela's like a breath of fresh
• In this autobiographical essay, Evelyn Herald recounts her embarrassing moments during her first days of college. With a chronologically balanced pattern of narration, the author focuses on three incidents– sitting in the wrong class, falling down in the cafeteria and witnessing the upper-class football player having the same experience. Coupling narration with description, she gives us a detailed account of the process, the after-effect and the significant insight into herself.
Structure of the text (2) – Unlike an expository writing, which usually expresses the main idea in a thesis statement, in a narrative writing, the point is shown through dialogues, actions or events. The three incidents that are treated expansively in this essay are related to one another by their implicit messages- the mistakes the author made and her reaction towards the mistakes. It was in this process that the author achieved significant insight into herself.
职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]
* Be aware that travel from one country to another may be restricted.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Travels with business purposes.
The purposes for business travel?
marketing activities negotiation market research & investigation conference trade fair & exhibition cross-regional technical exchange/product launch large-scale celebrations
visited * Health care (e.g. what to eat, special medical problems
and prescription drugs) * Electrical current (e.g. a transformer or plug adapter) * Money (e.g. exchanging currency and using credit
Exercise 1 Reserving Two Seats to New York
Directions: Now you will hear a short dialogue. Listen carefully and choose the best answer from the four choices.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Travels with business purposes.
The purposes for business travel?
marketing activities negotiation market research & investigation conference trade fair & exhibition cross-regional technical exchange/product launch large-scale celebrations
visited * Health care (e.g. what to eat, special medical problems
and prescription drugs) * Electrical current (e.g. a transformer or plug adapter) * Money (e.g. exchanging currency and using credit
Exercise 1 Reserving Two Seats to New York
Directions: Now you will hear a short dialogue. Listen carefully and choose the best answer from the four choices.
商务英语阅读第三册Unit 1 text A
Supply and Demand
Marketers who understand these economic factors do a better job of pricing their products. Demand is the amount of a product that consumers are willing and able to purchase at a given price. Only when products can actually be sold at a given price is there demand for them. Demand and price changes interact. An increase in price will usually cause the demand for the product to decrease.
After Reading
1. Find at least 2 examples of "Pricing" in your daily life and tell them to your partner. 2. Can you find some rules in pricing your salary? what factors should be taken into consideration?
Competition and Profits
Price is important as a competitive device in the marketing mix. Price is often most important in combination with the other marketing mix factors. Price is important in determining profits for the marketer. The marketer knows that price times quantity sold equals sales revenue.
体验商务英语综合教程三(第二版)答案Unit 1 Brands汇编
Teamwork and leadership: top graduates = good employees since they have worked so hard to be the best.
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Top-end (upmarket brand ) : Dior, Lancôme, Chanel, SK-II, Shiseido
Mid-range: Nivea, Revlon, Olay, Ponds
Bottom-end (downmarket brand) : Dabao, Caishi
Vocabulary 4A Match these word partnerships to their meanings.
Designed for students who want to improve their confidence and ability in conducting business in English.
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication, analyzing and teamwork spirit by means of case study and task-oriented teaching.
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Top-end (upmarket brand ) : Dior, Lancôme, Chanel, SK-II, Shiseido
Mid-range: Nivea, Revlon, Olay, Ponds
Bottom-end (downmarket brand) : Dabao, Caishi
Vocabulary 4A Match these word partnerships to their meanings.
Designed for students who want to improve their confidence and ability in conducting business in English.
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication, analyzing and teamwork spirit by means of case study and task-oriented teaching.
Unit 1 商务英语综合教程3
It is a humorous travel book on the United Kingdom by American author Bill Bryson, first published in 1995. The text is taken from the Prologue of the book.
Text I Warm-up Background Detailed Reading
prologue: a preface or introductory part of a discourse, poem, or novel
pro
logue
before discourse, speech
n.b.
Text I Warm-up Background Detailed Reading
The only mildly dismaying thing was that all the hotels and guesthouses appeared to be shut up for the night. I walked as far as the rail station, thinking I’d catch a train to London, but the station, too, was dark and shuttered. I was standing wondering what to do when I noticed a grey light of television filling an upstairs window of a guesthouse across the road. Hooray, I thought, someone awake, and hastened across, planning humble apologies to the kindly owner for the lateness of my arrival and imagining a cheery conversation which included the line, “Oh, but I couldn’t possibly ask you to feed me at this hour. No, honestly – well, if you’re quite sure it’s no trouble, then perhaps just a roast beef sandwich and a large dill pickle with perhaps some potato salad and a bottle of beer.”
Text I Warm-up Background Detailed Reading
prologue: a preface or introductory part of a discourse, poem, or novel
pro
logue
before discourse, speech
n.b.
Text I Warm-up Background Detailed Reading
The only mildly dismaying thing was that all the hotels and guesthouses appeared to be shut up for the night. I walked as far as the rail station, thinking I’d catch a train to London, but the station, too, was dark and shuttered. I was standing wondering what to do when I noticed a grey light of television filling an upstairs window of a guesthouse across the road. Hooray, I thought, someone awake, and hastened across, planning humble apologies to the kindly owner for the lateness of my arrival and imagining a cheery conversation which included the line, “Oh, but I couldn’t possibly ask you to feed me at this hour. No, honestly – well, if you’re quite sure it’s no trouble, then perhaps just a roast beef sandwich and a large dill pickle with perhaps some potato salad and a bottle of beer.”
体验商务英语综合教程3(第二版)Unit 1-Reading翻译
欧洲制造除了顶级奢侈品牌，几乎每一个时尚品牌不是已经在亚洲生产，就是已经考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
它在过去的五年通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在Lares,Puerto Rico的最后一间公司所属工厂，并外包所有产品。
巴宝莉（Burberry）持有许多亚洲许可安排。
在2000年它决定更新三洋十年的日本许可证。
这意味着几乎一半的巴宝莉以零售价进行的销售将获得许可继续在亚洲生产。
然而同时日本的消费者偏好集团在欧洲生产的产品。
三洋为应对人们不喜在亚洲工厂生产的巴宝莉产品的虚荣心的需求，在日本的银座开了旗舰店，专卖从欧洲进口的巴宝莉产品。
在《金融时报》的采访中，许多管理者说顶级奢侈品牌将在亚洲越来越多地出现，就像在欧洲一样。
古驰（Gucci）的总裁多米尼克迪索说，无论是真是假，亚洲消费者坚信来自欧洲的奢侈品一定要在那儿生产才是最好的。
控制古驰的巴黎春天百货公司的总裁Serge Weinberg说他不会将古驰的生产转移到海外。
然而行业内一些产家承认，即使对于顶级奢侈品牌，这样的改变都即将到来。
普拉达（Prada）的总裁Patrizio Bertelli说，“意大利制造”的品牌是重要的，但我们真正要提供的是一种风格，而风格是一种文化的展示。
因此他承认优质时尚产品的生产也许不需要在意大利。
欧洲工商管理学院的市场营销教授Amitava Chattopadhyay说，品牌在消费者的脑海中是品牌联想的组合，其中之一是产品原产国。
对于奢侈品来说，品牌的作用是举足轻重的。
破坏它是一种弥天大罪，没有品牌经理会想弄坏出产地和品牌形象的平衡。
商务英语综合教程第三册第1课
• Trans. • 尽管勉强，他最后还是同意帮助我们。 He finally agreed, albeit reluctantly, to help us. • 他们还等着，尽管越来越不耐烦。 They are still waiting, albeit with growing impatience. • 这是一个结构复杂，但很有用的装置。 This is a useful, albeit complex device.
• • • • •
ailment obsession oblivious divert expedition
• Explore Famous Women Entrepreneurs
• Historically, entrepreneurship has been a maledominated pursuit, but many of today's most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present. • Suggested website:
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford:
福特
美国福特汽车公司的建立者亨利• 英国零售业大亨菲利普•格林
5. Philip Green:
• • • • •
albeit overwhelming assume presumably accumulate
• • • • •
ailment obsession oblivious divert expedition
• Explore Famous Women Entrepreneurs
• Historically, entrepreneurship has been a maledominated pursuit, but many of today's most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present. • Suggested website:
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford:
福特
美国福特汽车公司的建立者亨利• 英国零售业大亨菲利普•格林
5. Philip Green:
• • • • •
albeit overwhelming assume presumably accumulate
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Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
III. Reading
• A. You are going to read an article about
business ethics. Skim the article quickly to decide whether the following aspects are mentioned or not?
period of discussion or thought
• e. the process of doing something,
especially in order to achieve a particular thing
• f. a way of finding out whether something
of a business?
• 4) How can a company create competitive advantages
and reach ethical objectives?
• 5) What does unethical behaviour mean for a business?
you might think; it's actually easier than some of the day-to-day business challenges you face. The keys to _______an ethical company are accountability, _______, and information transparency. Ethics must focus on you and the people you work with, so_____ an ethical corporation makes the goal easier to achieve. ________behavior is important to your business success. It simply requires that you follow your best _______ instincts, even in areas that don't appear to involve moral issues.
综合商务英语s
Time 3*90’
Outline: Focus I. lead-in II. Vocabulary Building III. Reading IV. Language Focus V. Speaking VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• a. someone who starts a new business or
arranges business deals in order to make money
• b. to be effective or successful • c. use this to say what usually happens • d. a choice or judgment you make after a
III. Reading
• Discussion
is as good as people say it is, whether it works, or whether it is true
• g. moral rules or principles of behavior
for deciding what is right and wrong
II. Vocabulary Building
• a. code of practice b. commitment to ethical
objectives
• c. public support d. ethical thinking e.
contingency plans
III. Reading
• Read the article again, and answer the following
questions.
• 1) Why do organizations consider setting ethical
objectives?
• 2) What are the steps for developing the ethical policy? • 3) Do employees have to accept the ethical expectations
• B. Complete the following paragraph with the appropriate
forms of the given words.
• run honest moral structure responsibility ethical • • Creating and sustaining an_______ corporation isn't as difficult as