unit 4 外贸

Dear sirs We thank you for your enquiry of August 10 and are pleased to send you our quotation for cotton and silk blouse. We have indicated those items that are available from stock. For the remaining items the stated items of delivery are approximate, but in no case would these dates be exceeded by more than a fortnight. All the items quoted are made of the best quality materials and can be supplied in various designs and colors. We can also accept orders for blouses and made according to instructions in order to meet the individual requirements of the masses. Please avail yourselves of this advantageous condition and place your orders with us now.
For your information, some parcels from Hongkong have been sold here at a much lower price. We hope you will consider our counter-offer favorably and let us have your acceptance by telex. It may interest you to know that once you opened up a market here, you would have every advantage of developing a beneficial trade in the Gulf.
本市Brown & Clark 公司告知我们，你方是全 棉床单及枕套的出口商。可否来函附上你方经营 的各类商品的详情，包括尺寸，颜色及价格，并 寄来不同质地的样品。 我们是大宗进口纺织品的经销商，若上述商 品价格适中，在本地区定会非常畅销。 请回复说明你方付款方式及单项商品购买100 打及以上所给的折扣。报价需包括到利物浦的保 险及运费。



Your competitors are offering considerably lower prices and unless you can reduce your quotations, we shall have to buy elsewhere. We do not see any advantage in your quotations. We regret that it is impossible to accept your counter offer, even to meet you halfway; the price of raw material has advanced 20% and we shall shortly be issuing an advanced price-list. Although we are anxious to open up business with you, we regret that it is impossible for us allow the reduction asked for, because we have already cut our prices to the lowest point after closely examining our cost calculations.
Quotations, Offers and Counter Offers



Useful expressions: As requested by you some time ago, we take pleasure in making you the following offer, which is subject to your acceptance within 7 days. May we expect a trial order from you while the prices are greatly in your favor? We desire to call your attention to our special offer. You will readily understand that this offer is good only for acceptance reaching us before the end of January. In view of the heavy demand for this line, we advise you to send orders as soon as possible.
Examples
Dear Sirs Thank you for your letter of June 25 offering us your “D.D.” brand raincoats. To be candid with you, we like your raincoat, but your price appear to be on the high side as competed with those of other makes. It is understood that to accept the prices you quoted would leave us little or no margin of profit on our sales. As you know Kuwait is a developing country; its principle demand is for articles in the medium price range.
Hale Waihona Puke We are large dealers in textiles and believe there is a promising market in our area for moderately priced goods of the kind mentioned. When replying, please state your terms of payment and discount you would allow on purchases of quantities of not less than 100 dozen of individual items. Prices quoted should include insurance and freight to Liverpool. Yours faithfully United Textiles Limited
We appreciate your prompt response to our enquiry and would like to take this opportunity to conclude some transactions with you. We would, therefore, suggest you make some allowance, say 10% on your quoted prices so as to enable us to introduce your products to our customers. If, however, you cannot do so, then we shall have no alternative but to leave the business as it is.
Examples
China National Import & Export Corp. SHANGHAI China Dear Sirs
Messrs. Brown & Clark of this city inform us that you are exporters of all cotton bed-sheets and pillowcases. We would like you to send us details of your various ranges, including sizes, colors and prices, and also samples of the different qualities of material used.



你方6月25日有关DD牌雨衣报价的来函收悉 我们对你方雨衣非常满意，然而和其他牌子相比，你们 的价格偏高了。显然，你方所报价格让我们在销售上利 润极少，甚至无利可图。您知道的，科威特是发展中国 家，市场需求主要是中档商品。 承蒙迅速答复我方询价，非常感谢，我们想趁此机会与 你方谈成生意。因此，可否给予一些折扣，比如所报价 格打九折，以便我们将产品介绍给我方客户。如若不行， 我们也只得放弃这笔业务。 此外，此地销售的香港货价格上要低很多。希望你方能 接受我方还盘，并电传答复。请你方多多考虑，一旦你 方打开本地市场，在海湾地区的生意就会源源不断。
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Enquiries and Replies
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Quotations, Offers and Counter Offers
Sales Promotion
Enquiries and Replies