中英合作商务英语讲解7
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商务英语综合教程(第二版) Unit 7
Exercises
Comprehension of the Text
I. Answer the following questions according to the text. 1) What do corporate strategies typically focus on? 2) What are the basic strategies used by transnational corporation? 3) What are the examples of offensive competitive strategies? 4) How many basic types of diversification are there? 5) What is the fundamental strategic dilemma faced by all transnational
公司采取差别战略的目的是向顾客提供高附加值产品。 这句话中，主语companies为关系代词that 引导的定语从句所修饰，翻译成汉 语时要调整语序，以符合汉语表达习惯。
Notes
5. profit margin 利润边际, 意为a ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings. 6 diversification strategy 多种经营战略，指企业在当前业务活动外， 通过设立或兼并其他企业的方式，使得企业可以同时提供其他一种或 多种与当前业务相关联或不相关联的产品或服务的一种战略措施。 7. global strategy 全球战略，指在全球范围内构筑公司的整体竞争优 势，提高公司产品、服务的世界市场占有率，已获得最大限度利润。 8. Global businesses conceive and design products for world markets from the outset. 在这句话中，from the outset 意为at the beginning。如：There was trouble from the outset.
商务英语 Unit Seven
• (2) • Dear…: • Re: Order No. 2170 for 1,000 M/T Tin Foil Sheets • Referring to our letters and telexes in respect to Order No. 2170 for 1,000 metric tons of Tin Foil Sheets, so far we have no definite information from you about delivery time, although these goods are contracted for shipment before the end of last month, and our L/C was opened with the Bank of China as early as in March 2001. • We have been inconvenienced by the delay. You should telex us immediately of the earliest possible date of shipment for our consideration without prejudicing our right to cancel the order and/or lodge claims for our losses. • Please look up the matter and give us your definite reply without further delay. • Sincerely,
• on board 装船 • The bill of lading shows clearly that four cases were taken on board. • 提单清楚地表明4箱货物已装船.
商务英语第七课-3.2 leaving and taking messages+application letter评讲
Request a return call Say when you are available
G.You G.You can get me any time between…/ K. I’ll be in the office tomorrow…
H. Could you call me back? L. I’d be very grateful if you’d return my call…
3.2 Leaving and taking messages
How to leave a message effectively
Steps of leaving messages
√ √ √ √
√ √ √
√ √ √
√ √ √
√ √
√
√ √
√ √
key steps in leaving messages
咨询下一个关于电话技巧的课程的信息以及让他们把信息邮件发给你地址
Application letter—fonts
Sans-serif:
无衬线字体(Arial) 无衬线字体(Arial) Emphasize each word Good for headings Font size: 12
Serif:
From: From Ralph To: To Vanessa Message: Message email details of next month’s seminars at r.hensher@henckel.de
From: Maria Monbolt From Message: Message she wants to attend next month’s business breakfast meeting not this month’s. Confirm this with her on 768 4556
中职教育-国际商务英语口语口译课件：Unit 7 Handling Problems.ppt
morning. Lin: Go ahead. Grant: When we received the goods, we found 10% of the bags broken and the
goods were short-weighted. The total short weight is 1,000 kilos which amounts to a loss of US $950. Lin: How could that be? Did you consult the shipping company for an explanation? It must be their responsibility because of their rough handling in loading and unloading the goods.
SCENE 3 Mr. Collins is making a phone to ABC Company because the goods
delivered to him are seriously damaged. Miss Yu, a customer service clerk for ABC Company, is answering the phone.
Lin: China Foods Import and Export Corporation, may I help you? Grant: Yes, this is Grant. May I speak to Mr. Lin Hui? Lin: Speaking. Grant: Mr. Lin, I’d like to talk with you about the goods we received this
goods were short-weighted. The total short weight is 1,000 kilos which amounts to a loss of US $950. Lin: How could that be? Did you consult the shipping company for an explanation? It must be their responsibility because of their rough handling in loading and unloading the goods.
SCENE 3 Mr. Collins is making a phone to ABC Company because the goods
delivered to him are seriously damaged. Miss Yu, a customer service clerk for ABC Company, is answering the phone.
Lin: China Foods Import and Export Corporation, may I help you? Grant: Yes, this is Grant. May I speak to Mr. Lin Hui? Lin: Speaking. Grant: Mr. Lin, I’d like to talk with you about the goods we received this
中英合作商务英语讲解7
使可能来偷窃的夜盗觉得你的房子像是有人住。
occupy
v.占用，占（空间 或时间）
Is this seat occupied?这座位有人坐吗？ The house is no longer occupied.这房子不再有人住了。 Writing occupies most of my free time.写作占去了我大部分的闲暇时间。
In the future, with our unique ResidentIntel domotics system, you can extend this remote control to all parts of your home.将来，有了我们独 一无二的家居智能化控制系统，你就能将遥控延伸到家里的每一个角落。
Module 7 – Part 1 Busines topic:
Products and serives
testimonial n.证明书，推荐书
refer to 提到，谈到
Read the customer testimonials from a produce brochure. Then read the brochure and decide which features the two customers are referring to.
Do all the parks in this city have a special reduced rate for students? 对学生实行特价
What’s the going rate for computer programmers? 计算机编程人员的一般工资是多少？
switch lights on and off 开关电灯 Burglar n.夜盗
occupy
v.占用，占（空间 或时间）
Is this seat occupied?这座位有人坐吗？ The house is no longer occupied.这房子不再有人住了。 Writing occupies most of my free time.写作占去了我大部分的闲暇时间。
In the future, with our unique ResidentIntel domotics system, you can extend this remote control to all parts of your home.将来，有了我们独 一无二的家居智能化控制系统，你就能将遥控延伸到家里的每一个角落。
Module 7 – Part 1 Busines topic:
Products and serives
testimonial n.证明书，推荐书
refer to 提到，谈到
Read the customer testimonials from a produce brochure. Then read the brochure and decide which features the two customers are referring to.
Do all the parks in this city have a special reduced rate for students? 对学生实行特价
What’s the going rate for computer programmers? 计算机编程人员的一般工资是多少？
switch lights on and off 开关电灯 Burglar n.夜盗
新编剑桥商务英语unit7精选全文
Languages for qualities and skills
❖fighter pilot / airline pilot
▪ Excellent health/vision ▪ Excellent heart condition ▪ Challenging , dangerous
❖politician / journalist
❖Rackspace Managed Hosting 可控制虚拟主机公 司 is an IT hosting company based in San Antonio,
Texas.
❖Proctor and Gamble: 宝洁公司(P&G)
is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods. (财富500强公司之一，一家生产 个人卫生用品的大集团公司，总部设在美国)
- (many graduates believe) you work on creative PR campaigns and go on lots of jollies
- marketing seems more attractive (than sales)
- it isn’t as bad as myths suggest
❖Retain an air of glamour显得很风光 ❖Jolly 痛快，刺激 ❖Door-to-door 挨家挨户的 ❖Cold calling 不期而至的电话 ❖ Outnumber…by..数量上超过
商务英语Unit 7
Note:
1.documentary of or related to documents
e.g. Can you produce documentary proof?
2. correspondent
person
or firm that has regular business relations with a person or firm abroad
Sample 3: A Letter to Inform the L/C Establishment
The credit is valid until January 15. Documents required are: Bill of Lading (Full sets). Commercial Invoice (4 copies). Insurance Policy. The prices you quoted us being C. I. F. Guangzhou, the amount of our credit will cover the amount of your invoice, and also the cost of freight and insurance. Yours faithfully,
II. The Main Content of Letters Making a Specific Request Concerning Payment
1) Expressing your regret for your inability to accept a specific payment term 2) Giving your reasons for your inability to accept a specific payment term 3) Suggesting the way how to solve the problem
中英合作商务英语讲解7
non-peak 非高峰期 ResidentIntel takes advantage of cheaper, non-peak electricity rates, and gives choices for comfort, safety and energy conservation(节能).
Do all the parks in this city have a special reduced rate for students? 对学生实行特价
What’s the going rate for computer programmers? 计算机编程人员的一般工资是多少？
switch lights on and off 开关电灯 Burglar n.夜盗
Their economy has expanded enormously, while ours, in contrast, has declined. In contrast with her sister, she is very tall. In contrast, last year,the new students put quality of the teaching as the most important characteristics, and career preparation shared the second place with availability of subjects.相比之下，去年的新生把教学质量排在第一 位，而职业准备和可选择的课程并列第二。
es topic:
Products and serives
testimonial n.证明书，推荐书
refer to 提到，谈到
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Module 7 – Part 1 Busines topic: Products and serives
testimonial n.证明书，推荐书 refer to 提到，谈到
These
Read the customer testimonials from a produce brochure. Then read the brochure and decide which features the two customers are referring to. 阅读引自产品宣传小册子的顾客感言，然后阅读宣传册，并推断这两 位顾客指的是哪些性能。 days, most houses have appliances that contain some
Acadimic reputation of the school 学校的学术声誉 Tuition fees 学费 Procimity to home 离家近 Quality of the teaching 教学质量 Timetable flexibility 课程表的灵活性 Attractiveness of the school buildings 学校校舍的吸引力 Variety of subjects on the curriculum 开课计划中课程种类 Business experience of the lecturers 教师的商业经历 Percentage of graduates in work 毕业生的就业率 Preparation for a career in business 对从商的职业准备 Percentage of graduates in executive positions 担任主管的毕业生比例 Percentage of graduates earning over $100,00 per annum 年收入超过10万美元的毕业生比例
personalised spaces 个性化空间
他很快适应了这个国家的炎热气候。 personal preference 个人偏好
setting n.（装置的）调节， 设定（位置）
Set
the control to the coldest setting.把控制器定在最冷点。 This machine has two settings, fast and slow.有快慢两档。 our more sophisticated systems can identify you from your movements, body temperature and other characteristics.更加高级的配置能…识别你 It is said that the most importand characteristic when choosing a business school was career preparation. 选择商业学校最重要的要素是职业准备。
level of remote control.带有遥控性能的电器
remote control
遥控，遥控装置
In
the future, with our unique ResidentIntel domotics system, you can
extend this remote control to all parts of your home.将来，有了我们独 一无二的家居智能化控制系统，你就能将遥控延伸到家里的每一个角落。
characteristic n.特征，特性
non-peak 非高峰期 electricity rate 电价
ResidentIntel takes advantage of cheaper, non-peak electricity rates,
and gives choices for comfort, safety and energy conservation(节能). ResidentIntel充分利用便宜、非高峰期的电价，特别注重舒适、安全和节能。 You should take advantage of the fine weather to paint the fence. Take advantage of this week’s lower prices. People are taking advantage of his position. Don’t let people take advantage of your innocence. He took advantage of people’s good nature.
switch lights on and off 开关电灯 Burglar n.夜盗 fire brigade 消防队 be away on holiday 去度假 occupy v.占用，占（空间 或时间） watering system calculate
When you are away on holiday, for example, our system can switch lights on and off, making the house look occupied to potential burglars. And when there is an emergency, the system can call the police or fire brigade. 使可能来偷窃的夜盗觉得你的房子像是有人住。
Control Our
applications in the living room 遥控起居室的电器
ห้องสมุดไป่ตู้
system can adjust the heating and lighting settings to that
person’s personal preference.根据他的个人喜好调节暖气和灯光设置 adjust v.调整，调节， 使适合
rate
definitely rank
Their economy has expanded enormously, while ours, in contrast, has declined. in contrast In contrast with her sister, she is very tall. In contrast, last year,the new students put quality of the teaching as the 对比之下 most important characteristics, and career preparation shared the second place with availability of subjects.相比之下，去年的新生把教学质量排在第一 位，而职业准备和可选择的课程并列第二。
availability availabe install
Whether we can offer you a job depends on the availability of cacancies. 我们是否能给你提供一份工作取决于有没有职位空缺。 I’m sorry, those shoes are not available in your size. The book you ordered is not available. Is the library available during the summer vacation? v.安装，安置 Things you have to consider when choosing a business school
locate
It was well located,safe and pretty, 10 minutes’ bus ride from the town. 地点很好 Great location. The hotel is located in the city centre. What is your rating for “comfort”?你给“舒适度”评几分？ What is your rating for “cleanliness”? 清洁度 What is your rating for “facilities”? 酒店设施 My rating for it is 8. We will definitely not stay here again.我们再也不会光顾这里了。 we;’re definitely going back.我们一定会回来。 He is ranked third in the world. 他排名世界第三。 The magazine ranked 52th among British publications.在英国出版物中排名第 The judges ranked Mary the best in the dancing contest.评委评定…第一名
浇水装置 v.计算
clientele n.顾客，主顾
submarine n.潜水舰，潜舰
averaget family 普通家庭 Maintemance n.维护，保持 running cost 运转费 live show
A true sumamrine holiday experience.
Not for the average family budget, I suspect. The hotels are not cheap to build, and maintenance and running costs are higher than for hotels on land. 现场直播的表演 there is a theatre with live shows every night.
Is this seat occupied?这座位有人坐吗？ The house is no longer occupied.这房子不再有人住了。 Writing occupies most of my free time.写作占去了我大部分的闲暇时间。 fax n.传真 photocopier n.复印机 skype n.语音即时聊天软件 scanner n.扫描仪，扫描器 laser printer 激光打印机 We provide a luxury service for an exclusive clientele.
testimonial n.证明书，推荐书 refer to 提到，谈到
These
Read the customer testimonials from a produce brochure. Then read the brochure and decide which features the two customers are referring to. 阅读引自产品宣传小册子的顾客感言，然后阅读宣传册，并推断这两 位顾客指的是哪些性能。 days, most houses have appliances that contain some
Acadimic reputation of the school 学校的学术声誉 Tuition fees 学费 Procimity to home 离家近 Quality of the teaching 教学质量 Timetable flexibility 课程表的灵活性 Attractiveness of the school buildings 学校校舍的吸引力 Variety of subjects on the curriculum 开课计划中课程种类 Business experience of the lecturers 教师的商业经历 Percentage of graduates in work 毕业生的就业率 Preparation for a career in business 对从商的职业准备 Percentage of graduates in executive positions 担任主管的毕业生比例 Percentage of graduates earning over $100,00 per annum 年收入超过10万美元的毕业生比例
personalised spaces 个性化空间
他很快适应了这个国家的炎热气候。 personal preference 个人偏好
setting n.（装置的）调节， 设定（位置）
Set
the control to the coldest setting.把控制器定在最冷点。 This machine has two settings, fast and slow.有快慢两档。 our more sophisticated systems can identify you from your movements, body temperature and other characteristics.更加高级的配置能…识别你 It is said that the most importand characteristic when choosing a business school was career preparation. 选择商业学校最重要的要素是职业准备。
level of remote control.带有遥控性能的电器
remote control
遥控，遥控装置
In
the future, with our unique ResidentIntel domotics system, you can
extend this remote control to all parts of your home.将来，有了我们独 一无二的家居智能化控制系统，你就能将遥控延伸到家里的每一个角落。
characteristic n.特征，特性
non-peak 非高峰期 electricity rate 电价
ResidentIntel takes advantage of cheaper, non-peak electricity rates,
and gives choices for comfort, safety and energy conservation(节能). ResidentIntel充分利用便宜、非高峰期的电价，特别注重舒适、安全和节能。 You should take advantage of the fine weather to paint the fence. Take advantage of this week’s lower prices. People are taking advantage of his position. Don’t let people take advantage of your innocence. He took advantage of people’s good nature.
switch lights on and off 开关电灯 Burglar n.夜盗 fire brigade 消防队 be away on holiday 去度假 occupy v.占用，占（空间 或时间） watering system calculate
When you are away on holiday, for example, our system can switch lights on and off, making the house look occupied to potential burglars. And when there is an emergency, the system can call the police or fire brigade. 使可能来偷窃的夜盗觉得你的房子像是有人住。
Control Our
applications in the living room 遥控起居室的电器
ห้องสมุดไป่ตู้
system can adjust the heating and lighting settings to that
person’s personal preference.根据他的个人喜好调节暖气和灯光设置 adjust v.调整，调节， 使适合
rate
definitely rank
Their economy has expanded enormously, while ours, in contrast, has declined. in contrast In contrast with her sister, she is very tall. In contrast, last year,the new students put quality of the teaching as the 对比之下 most important characteristics, and career preparation shared the second place with availability of subjects.相比之下，去年的新生把教学质量排在第一 位，而职业准备和可选择的课程并列第二。
availability availabe install
Whether we can offer you a job depends on the availability of cacancies. 我们是否能给你提供一份工作取决于有没有职位空缺。 I’m sorry, those shoes are not available in your size. The book you ordered is not available. Is the library available during the summer vacation? v.安装，安置 Things you have to consider when choosing a business school
locate
It was well located,safe and pretty, 10 minutes’ bus ride from the town. 地点很好 Great location. The hotel is located in the city centre. What is your rating for “comfort”?你给“舒适度”评几分？ What is your rating for “cleanliness”? 清洁度 What is your rating for “facilities”? 酒店设施 My rating for it is 8. We will definitely not stay here again.我们再也不会光顾这里了。 we;’re definitely going back.我们一定会回来。 He is ranked third in the world. 他排名世界第三。 The magazine ranked 52th among British publications.在英国出版物中排名第 The judges ranked Mary the best in the dancing contest.评委评定…第一名
浇水装置 v.计算
clientele n.顾客，主顾
submarine n.潜水舰，潜舰
averaget family 普通家庭 Maintemance n.维护，保持 running cost 运转费 live show
A true sumamrine holiday experience.
Not for the average family budget, I suspect. The hotels are not cheap to build, and maintenance and running costs are higher than for hotels on land. 现场直播的表演 there is a theatre with live shows every night.
Is this seat occupied?这座位有人坐吗？ The house is no longer occupied.这房子不再有人住了。 Writing occupies most of my free time.写作占去了我大部分的闲暇时间。 fax n.传真 photocopier n.复印机 skype n.语音即时聊天软件 scanner n.扫描仪，扫描器 laser printer 激光打印机 We provide a luxury service for an exclusive clientele.