中英合作商务英语讲解7
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商务英语综合教程(第二版) Unit 7
Exercises
Comprehension of the Text
I. Answer the following questions according to the text. 1) What do corporate strategies typically focus on? 2) What are the basic strategies used by transnational corporation? 3) What are the examples of offensive competitive strategies? 4) How many basic types of diversification are there? 5) What is the fundamental strategic dilemma faced by all transnational
公司采取差别战略的目的是向顾客提供高附加值产品。 这句话中，主语companies为关系代词that 引导的定语从句所修饰，翻译成汉 语时要调整语序，以符合汉语表达习惯。
Notes
5. profit margin 利润边际, 意为a ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings. 6 diversification strategy 多种经营战略，指企业在当前业务活动外， 通过设立或兼并其他企业的方式，使得企业可以同时提供其他一种或 多种与当前业务相关联或不相关联的产品或服务的一种战略措施。 7. global strategy 全球战略，指在全球范围内构筑公司的整体竞争优 势，提高公司产品、服务的世界市场占有率，已获得最大限度利润。 8. Global businesses conceive and design products for world markets from the outset. 在这句话中，from the outset 意为at the beginning。如：There was trouble from the outset.
商务英语 Unit Seven
• (2) • Dear…: • Re: Order No. 2170 for 1,000 M/T Tin Foil Sheets • Referring to our letters and telexes in respect to Order No. 2170 for 1,000 metric tons of Tin Foil Sheets, so far we have no definite information from you about delivery time, although these goods are contracted for shipment before the end of last month, and our L/C was opened with the Bank of China as early as in March 2001. • We have been inconvenienced by the delay. You should telex us immediately of the earliest possible date of shipment for our consideration without prejudicing our right to cancel the order and/or lodge claims for our losses. • Please look up the matter and give us your definite reply without further delay. • Sincerely,
• on board 装船 • The bill of lading shows clearly that four cases were taken on board. • 提单清楚地表明4箱货物已装船.
商务英语第七课-3.2 leaving and taking messages+application letter评讲
Request a return call Say when you are available
G.You G.You can get me any time between…/ K. I’ll be in the office tomorrow…
H. Could you call me back? L. I’d be very grateful if you’d return my call…
3.2 Leaving and taking messages
How to leave a message effectively
Steps of leaving messages
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key steps in leaving messages
咨询下一个关于电话技巧的课程的信息以及让他们把信息邮件发给你地址
Application letter—fonts
Sans-serif:
无衬线字体(Arial) 无衬线字体(Arial) Emphasize each word Good for headings Font size: 12
Serif:
From: From Ralph To: To Vanessa Message: Message email details of next month’s seminars at r.hensher@henckel.de
From: Maria Monbolt From Message: Message she wants to attend next month’s business breakfast meeting not this month’s. Confirm this with her on 768 4556
中职教育-国际商务英语口语口译课件：Unit 7 Handling Problems.ppt
morning. Lin: Go ahead. Grant: When we received the goods, we found 10% of the bags broken and the
goods were short-weighted. The total short weight is 1,000 kilos which amounts to a loss of US $950. Lin: How could that be? Did you consult the shipping company for an explanation? It must be their responsibility because of their rough handling in loading and unloading the goods.
SCENE 3 Mr. Collins is making a phone to ABC Company because the goods
delivered to him are seriously damaged. Miss Yu, a customer service clerk for ABC Company, is answering the phone.
Lin: China Foods Import and Export Corporation, may I help you? Grant: Yes, this is Grant. May I speak to Mr. Lin Hui? Lin: Speaking. Grant: Mr. Lin, I’d like to talk with you about the goods we received this
goods were short-weighted. The total short weight is 1,000 kilos which amounts to a loss of US $950. Lin: How could that be? Did you consult the shipping company for an explanation? It must be their responsibility because of their rough handling in loading and unloading the goods.
SCENE 3 Mr. Collins is making a phone to ABC Company because the goods
delivered to him are seriously damaged. Miss Yu, a customer service clerk for ABC Company, is answering the phone.
Lin: China Foods Import and Export Corporation, may I help you? Grant: Yes, this is Grant. May I speak to Mr. Lin Hui? Lin: Speaking. Grant: Mr. Lin, I’d like to talk with you about the goods we received this
商务英语Unit 7
Note:
1.documentary of or related to documents
e.g. Can you produce documentary proof?
2. correspondent
person
or firm that has regular business relations with a person or firm abroad
Sample 3: A Letter to Inform the L/C Establishment
The credit is valid until January 15. Documents required are: Bill of Lading (Full sets). Commercial Invoice (4 copies). Insurance Policy. The prices you quoted us being C. I. F. Guangzhou, the amount of our credit will cover the amount of your invoice, and also the cost of freight and insurance. Yours faithfully,
II. The Main Content of Letters Making a Specific Request Concerning Payment
1) Expressing your regret for your inability to accept a specific payment term 2) Giving your reasons for your inability to accept a specific payment term 3) Suggesting the way how to solve the problem
商务英语翻译Unit7详解
汉语有时采用无主句来保持句子的主动式。 应该尽量告诉年轻人吸烟的危害，特别是吸烟上瘾后的可怕后果。 【参考译文】 Great efforts should be made to inform young people especially the dreadful consequences of taking up the habit. 汉语还可以使用通称或泛称保持句子的主动形式。 It is said that… (有人说，据说) It is well known that… - 大家知道，众所周知 It is generally considered that… - 人们普遍认为 Voices were heard calling for help. 有人听见呼救的声音。
汉语常用主动形式表达英语的被动意义。
Language is shaped by, and shapes, human thought. - 人的思想形成了语言，而语言又影响了思想。 Better my life should be ended by their hate, than that hated life should be prolonged to live without your love. (Romeo and Juliet) - 我宁可死在他们的仇恨之下，也不愿意延长这可恨的生命而 得不到你的爱。
Unit 7
Handshaking or Kissing This Is a Question
A handshake is always considered professional and courteous, and being on the safe side of formal is never a bad thing in a work place situation.
初级商务英语 知识要点Unit 7 Making Arrangements
Unit 11 Business Letters
• Listening
Language Points
• Lay one’s hands on= find I wonder who would be able to lay his hands on such a small piece of note. Consultancy;must consult with our consultant on/about the consultancy.
Unit 8 Information Handling
• Checking and confirming
Listening
• Listening for information
Practice
1.用could you/would you/can you +V …please？询 问： --不知道对方想与谁通话；(tell) --想让对方留下号码；(give) --不知道对方的名字如何拼写；(spell) --没听清对方的地址；(repeat) --不知道对方明天什么时间在办公室；(tell) --拿不准订单上的装运期（confirm;delivery date）
5.Have problems with 在…方面有问题/麻烦 They have ~with payment because of tight budget. 6. Send (get) …around ---Can you send a technician around ? --- Of course. I’ll get one around this afternoon. 7. Sort out= solve I hope you can sort out the problem soon. We sorted out the problem in a week.
商务英语 unit7.ppt
2. Promissory Note 本票
A promissory note is an unconditional promise in writing made by one person (the maker) to another (the payee) signed by the maker, engaging to pay on demand or at a fixed future time, a certain sum of money to, or to the order of a specified person or to the bearer.
Acts to a bill of exchange
Issue Presentment Endorsement (背书) Acceptance（承兑） Payment Dishonor
Classification of the bill of exchange
1.According to the drawer, it is divided banker’s draft and commercial draft.(银行汇票和商业汇票)
Dpayment method, the exporter is to ship the goods and delivered the relative documents to the buyer abroad through the remitting bank or collecting bank with instructions not to release the documents to the buyer until payment for the goods is made.
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使可能来偷窃的夜盗觉得你的房子像是有人住。
occupy
v.占用，占（空间 或时间）
Is this seat occupied?这座位有人坐吗？ The house is no longer occupied.这房子不再有人住了。 Writing occupies most of my free time.写作占去了我大部分的闲暇时间。
In the future, with our unique ResidentIntel domotics system, you can extend this remote control to all parts of your home.将来，有了我们独 一无二的家居智能化控制系统，你就能将遥控延伸到家里的每一个角落。
Module 7 – Part 1 Busines topic:
Products and serives
testimonial n.证明书，推荐书
refer to 提到，谈到
Read the customer testimonials from a produce brochure. Then read the brochure and decide which features the two customers are referring to.
Do all the parks in this city have a special reduced rate for students? 对学生实行特价
What’s the going rate for computer programmers? 计算机编程人员的一般工资是多少？
switch lights on and off 开关电灯 Burglar n.夜盗
non-peak 非高峰期 ResidentIntel takes advantage of cheaper, non-peak electricity rates, and gives choices for comfort, safety and energy conservation(节能).
our more sophisticated systems can identify you from your movements, body temperature and other characteristics.更加高级的配置能…识别你
It is said that the most importand characteristic when choosing a business school was career preparation. 选择商业学校最重要的要素是职业准备。
electricity rate 电价 ResidentIntel充分利用便宜、非高峰期的电价，特别注重舒适、安全和节能。
take advantage of 利用
rate n.价钱，费用
You should take advantage of the fine weather to paint the fence. Take advantage of this week’s lower prices. People are taking advantage of his position. Don’t let people take advantage of your innocence. He took advantage of people’s good nature.
阅读引自产品宣传小册子的顾客感言，然后阅读宣传册，并推断这两 位顾客指的是哪些性能。
remote control 遥控，遥控装置
These days, most houses have appliances that contain some level of remote control.带有遥控性能的电器
fire brigade 消防队
be away on holiday 去度假
When you are away on holiday, for example, our system can switch lights on and off, making the house look occupied to potential burglars. And when there is an emergency, the system can call the police or fire brigade.
Hale Waihona Puke personal preference 个人偏好
personalised spaces 个性化空间
setting n.（装置的）调节，
设定（位置）
characteristic n.特征，特性
Set the control to the coldest setting.把控制器定在最冷点。 This machine has two settings, fast and slow.有快慢两档。
If the chair is too high, you can adjust it to suit you. You can adjust the colour on the TV by turning thisknot.
通过转动这个按钮，你可以调节电视的色彩。
He adjusted (himself) very quickly to the heat of the country. 他很快适应了这个国家的炎热气候。
Control applications in the living room 遥控起居室的电器
adjust
v.调整，调节， 使适合
Our system can adjust the heating and lighting settings to that person’s personal preference.根据他的个人喜好调节暖气和灯光设置
occupy
v.占用，占（空间 或时间）
Is this seat occupied?这座位有人坐吗？ The house is no longer occupied.这房子不再有人住了。 Writing occupies most of my free time.写作占去了我大部分的闲暇时间。
In the future, with our unique ResidentIntel domotics system, you can extend this remote control to all parts of your home.将来，有了我们独 一无二的家居智能化控制系统，你就能将遥控延伸到家里的每一个角落。
Module 7 – Part 1 Busines topic:
Products and serives
testimonial n.证明书，推荐书
refer to 提到，谈到
Read the customer testimonials from a produce brochure. Then read the brochure and decide which features the two customers are referring to.
Do all the parks in this city have a special reduced rate for students? 对学生实行特价
What’s the going rate for computer programmers? 计算机编程人员的一般工资是多少？
switch lights on and off 开关电灯 Burglar n.夜盗
non-peak 非高峰期 ResidentIntel takes advantage of cheaper, non-peak electricity rates, and gives choices for comfort, safety and energy conservation(节能).
our more sophisticated systems can identify you from your movements, body temperature and other characteristics.更加高级的配置能…识别你
It is said that the most importand characteristic when choosing a business school was career preparation. 选择商业学校最重要的要素是职业准备。
electricity rate 电价 ResidentIntel充分利用便宜、非高峰期的电价，特别注重舒适、安全和节能。
take advantage of 利用
rate n.价钱，费用
You should take advantage of the fine weather to paint the fence. Take advantage of this week’s lower prices. People are taking advantage of his position. Don’t let people take advantage of your innocence. He took advantage of people’s good nature.
阅读引自产品宣传小册子的顾客感言，然后阅读宣传册，并推断这两 位顾客指的是哪些性能。
remote control 遥控，遥控装置
These days, most houses have appliances that contain some level of remote control.带有遥控性能的电器
fire brigade 消防队
be away on holiday 去度假
When you are away on holiday, for example, our system can switch lights on and off, making the house look occupied to potential burglars. And when there is an emergency, the system can call the police or fire brigade.
Hale Waihona Puke personal preference 个人偏好
personalised spaces 个性化空间
setting n.（装置的）调节，
设定（位置）
characteristic n.特征，特性
Set the control to the coldest setting.把控制器定在最冷点。 This machine has two settings, fast and slow.有快慢两档。
If the chair is too high, you can adjust it to suit you. You can adjust the colour on the TV by turning thisknot.
通过转动这个按钮，你可以调节电视的色彩。
He adjusted (himself) very quickly to the heat of the country. 他很快适应了这个国家的炎热气候。
Control applications in the living room 遥控起居室的电器
adjust
v.调整，调节， 使适合
Our system can adjust the heating and lighting settings to that person’s personal preference.根据他的个人喜好调节暖气和灯光设置