中英合作商务英语讲解8
商务英语综合教程第二册课件 unit 8
History and development
• In its earliest form, manufacturing was usually carried out by a single skilled artisan with assistants. Training was by apprenticeship. In much of the pre-industrial world the guild system protected the privileges and trade secrets of urban artisans.
Popular 'Industrieerms – quality – process – production – backorder – procedure – fixed cost – marginal cost – equipment – overhead – goods
• decline
1. V-I If something declines, it becomes less in quantity, importance, or strength. 下降 例：The number of staff has declined from 217,000 to 114,000. 员工人数已从217000人减少到114000人。
Text Analysis
商务英语unit8
一.Fill in the blanks with the words or phrases given in the box.Change the forms where necessary.a wide variety of be essential for be around discriminate get one’s message out spring out angle for nationwide not only....but.... dog-eared quick study power up make a great impact on virtually in-depth hitallow sb to do sth conduct coverage1.In a world of mundane pursuits,we still have hope for true love.Not only are we inspired by some incredible love story,but we are moved to tears by this heart-breaking one.2.He gave me a pad of dog-eared paper which turned out to be useless.3.I was impressed by her in-depth coverage and analysis of the ongoing violence.4.He powered up his computer in order to surf the Internet for the latest news.5.It is essential for us to finance road infrastructure in rural areas with the first grant of US$32 million signed today.6.She’s a quick study in learning Japanese language and social etiquette.7.A nationwide TV network has allowed our people to understand current affairs better.8.We are continuing to invest in our newspapers,for we believe that they will be around for a very long time.9.Old ways of water management,the old techniques used to capture,store,transport and distribute water,spring up again in arid regions.10.Bruce Lee was an incredibly skilled martial artist who make a great impact on the audience on the silver screen.He could demonstrate the martial arts so stylishly and dynamically that it completely thrilled his audiences.11.The lenses of the sunglasses that the researchers have developed can virtually change into any color on demand.It is made of a material that can alter its levels of darkness and color in response to an electric current.12.A collection of a wide variety of butterflies was displayed in the theme park yesterday.13.My Media Room is a community news platform that enables organizations to get their message out to targeted audiences.14.The manager conducts his business in a new way to differentiate his products from other supplier’s.15.The athletes did all they can to angle for championship.Some of them were later discovered to have taken stimulant during their performance.Complete the following passage by choosing the right word from the four choices.In the 20th century,newspapers have faced competitive challenges form many different 1___.But they have survived.In the early part of the century,a new 2___ gadget,radio,mounted the first major challenge.For the first time,citizens could 3___in their homes and hear the voices of newsmakers from around the world coming directly into their living rooms.While newspaper realized the 4___of this new electronic gadget in the early 1930s and tired to do something about it,radio news didn’t come of age until World War II in the 1940s.For the first time,radio demonstrated effectively that it could keep the public 5___about news events anywhere in the world.The next challenge for newspapers came midway through this century 6___television became a dominant force.Although many of the early newscasts were still primitive---using still pictures 7___by news anchors or film footage that was days or even weeks old---the 1960s 8___two events that brought about a major change in the audience’s perception of television news.The first was the 9___by the three television networks to a 30-minute newscast in 1963.It was in 1963 10___ television news came of age in the eyes of 11____ with its extensive coverage of the assassination and funeral of President John Kennedy.12____ radio could provide immediacy to news,television provides the visual image---actual pictures of the news event,sometimes it’s actually taking place.Through these challenge,newspapers continued to exist,13____the written history of events as well as more details14____most radio or television newscasts could 15____ hope to include.But along the way,newspapers have had too made some adjustments to remain competitive.1.A.origins B.resources C.routes D.sources2.A.electronic B. electric C.electrical D.electricity3.A claim B.maintain C.remain D.sustain4.A treat B. Threat C.retreat D.thread5.A deformed B.formed rmed D.affirmed6.A when B.although C.thus D.whereas7.A hold B.held C.to hold D.holding8.A sees B.see C.saw D.seeing9.A exposure B.extension C.exclusion D.expansion10.A as B.when C.why D.that11.A viewers B.listeners C.witnesses D.spectators12.A.While B.When C.As D.Although13.A provided B.provide C.to provide D.providing14.A as B.than C.whenever D.forever15.A never B.ever C.whenever D.forever【答案】1-5 DACBC 6-10ABCDD 11-15 AADBB三.TranslationPut the following sentences into English,using the proper phrases given in the box.no longer be essential for present...for power...upput up make impact on set up turn tospring up a wealth of get...out click...onto1.只要在电脑屏幕上点击新闻，就会有大量最新新闻出现在你眼前。
国际商务交际 Unit 8
Statements
T/F
1. There is little to prepare before a meeting, because the most
important thing is to be active in the meeting.
F
2. A chairperson always wants “Yes” people in a meeting, so obedience in a meeting is very important.
Following directives To be an active participant — f irst of all — means that you should voluntarily follow the organizer’s directives.
For example, when the meeting leader asks you to have a good discussion, what you should do is to follow his instruction and do it in an earnest way. Sometimes you may have your own ideas. And if it is possible, you may make some suggestions to the leader. However, before your suggestion is accepted and recognized, you should do as you have been asked to. It would be unwise and inappropriate to show your unpleasant feeling simply because your suggestion is not accepted for various reasons.
BBC商务英语8
Unit 8 Lesson 1 Exercise 2CUSTOMER:Excuse me,I bought this jumper here last week but I'm not satisfied.LI:Oh really?CUSTOMER:Yes.Look,the zip is broken,so I'd like a refund.LI: A refund?Well,have you got the receipt?CUSTOMER:No,but you can see by the label that I bought it here.LI:We don't give refunds without a receipt.CUSTOMER:But that's ridiculous.I buy all my clothes here.I'm one of your best customers. LI:We don't give refunds without a pany policy.CUSTOMER:Oh!Well,that's the last time I buy anything in your shop!Unit 8 Lesson 1 Exercise 3OFFICER:Excuse me,Madam.I'm the customer relations officer.Can I help? CUSTOMER:I bought this jumper here last week and I'm not satisfied with it. OFFICER:I'm sorry to hear that.What exactly is the problem?CUSTOMER:Look,the zip is broken and the young lady says you can't give me a refund. MS LI:Well,it's company policy and...OFFICER:Thank you,Miss Li!Yes,the Zip is brokeI'm very sorry about that but I'm sure we can sort something out.CUSTOMER:I hope so.OFFICER:Now,without a receipt I can't give you a refund but I can exchange the jumper of I can give you a credit note.CUSTOMER:I see,well,I'll have a credit note,please.OFFICER:Fine.Just sign here,please.There we are.Once again,please accept our apologies.CUSTOMER:Thank you.OFFICER:Have a nice day.Miss LI!Come to my office,please.Unit 8 Lesson 1 Exercise 41....I'm not satisfied with.It's broken....here last week and I'm not satisfied with it.It's broken.I bought this hairdryer here last week and I'm not satisfied with it.It's broken....wrong with it?...What exactly is wrong with it?...sorry to hear that.What exactly is wrong with it?I'm very sorry to hear that.What exactly is wrong with it2....it's damaged.I'd like a refund....here yesterday and it's damaged.I'd like a refund.I bought this radio here yesterday and it's damaged.I'd like a refund....I can give you a credit note....a refund but I can give you a credit note.I can't give you a refund,but I can give you a credit note.Unit 8 Lesson 1 Exercise 6When we deal with complaints,it's important to treat them coolly and professionally no matter how difficult the customer isI once saw a sign in a shop in Australia that saidThe customer is always rightunderneath that it said,'He may sometimes be rude,stupied,badly dressed and aggressive but he is always right.'Unit 8 Lesson 2 Exercise 1CUSTOMER:Excuse me,I bought this jumper here last week,but I'm not satisfied.LI:Oh really?CUSTOMER:Yes,look,the zip is broken,so I'd like a refund.LI:A refund?Oh,well,have you got the receipt?CUSTOMER:No,but you can see by the label that I bought it here.LI:We don't give refunds without a receipt.CUSTOMER:But that's ridiculous.I buy all my clothes here.I'm one of your best customers. LI:We don't give refunds without a receipt.Unit 8 Lesson 2 Exercise 4MANAGER:Miss Li,I am not satisfied with your work.LI:Oh dear.MANAGER:Yes,you nearly lost the store an important customer today.LI:But it's company policy...we don't give refunds without receipts.MANAGER:It is never company policy to be runds to the customers,Miss LiNow ,the customer relations officer is going to remind you of our complaints procedure and then you will return to the shop flooI shall be monitoring your work closely and I do not expect to receive any more complaints about you.Unit 8 Lesson 2 Exercise 6Making complaints about products or services is not always easy.but the ability to make a complaint and get it dealt with satisfactorily is an essential skill for anyone in business.Thsi is not easy in a foreign language.If you are angry,you may make mistakes or speak badly.You must try to stay calm or your complaint will not be taken seriously.Unit 8 Lessen 3 Exercise 1MR STEPHENS:David Stephens.Order department.MRS CHUNG:Yes.Mr Stephens.It's Mrs Chung from China Electrics.MR STEPHENS:Good morning,Mrs Chung.How can I help you?MRS CHUNG:I'm phoning to complain about my order.MR STEPHENS:Oh.I'm sorry to hear that.What exactly is the problem?MRS CHUNG:It hasn't arrived and it's two weeks late.MR STEPHENS:Oh dear.I am sorry.I'll look into that immediately.Can I have your order number?MRS CHUNG:Yes,it's RTY 32678.AM STEPHENS:RTY 32678.Right.And can I take your number and call you back?MRS CHUNG:Yes,but I must sort this out today.My number is 533 098Unit 8 Lesson 3 Exercise 2CUSTOMER I'm phoning to complain about my orderYOU I'm sorry to hear that.What exactly is the problemCUSTOMER It's late and we need the goods todayCUSTOMER I'm phoning to complain about the new computerYOU I'm sorry to hear that.What exactly is the problemCUSTOMER I ordered model X33,not X2CUSTOMER I'm phoning to complain about the deliveryYOU I'm sorry to hear that.What exactly is the problemCUSTOMER Five of the eight machiness are damagedUnit 8 Lesson 3 Exercise1.Yes.It's 6599 XX2. 6599 XX2.2.Yes.That's RTY 32678. RTY 32678.3.Yes.That's 7X5009. 7X5009.4.Yes.That's PS112DS. PS112DS.Unit 8 Lesson 3 ExerciseMRS CHUNG:China Electrics,Mrs ChungMR STEPHENS:Hello,Mrs Chung.It's Mr Stephens herMRS CHUNG:Ah,yes.My overdue orderMR STEPHENS:Yes,I'm very sorry about that but we've had trouble with our supplier MRS CHUNG:Well,if you can't guarantee delivery within five days,I'll have to cancel the order.MR STEPHENS:Five days?That'll be no problem,Mrs ChungAs compensation,I'll give you a 3% discount on your next order.MRS CHUNG:Well,thank you,Mr Stephens,but I want this order within the next five days.Unit 8 Lesson 3 Exercise 7In our business,it's very important that customers receive their orders on timeIf printers do not have the paper they need,we will be charged for the time their presses are not workingWe will also have to arrange some kind of compensationLate deliveries and overdue orders can be very expensive for us.Unit 8 Lesson 4 Exercise 2MISS HONG:Accounts,can I help you?MR DAVIS:This is Peter Davis from Oz Textiles.I wanted to discuss my company'soutstanding account.MISS HONG:Oh yes,OZ textiles,payment is now four days overdue.MR DAVIS:Yes,I'm sorry about that.We have some cash flow problems at the moment. MISS HONG:Yes?MR DAIS:Could you give us another month to settle the account?MISS HONG:I'm sorry,that's impossible.It's not company policy to give credit without a previous arrangement.MR DAVIS:But this is ridiculous.I'm one of your best customers.All I'm asking for is another month to settle the account.MISS HONG:I'm sorry,Mr Davis,but unless we receive payment immediately our lawyers will start legal proceedings against yoMISS HONG:Well,that is the last time I do business with your company.MISS HONNG:Goodbye,Mr Davis.Unit 8 Lesson 4 Exercise 5CLERK:ACC Trading.Accounts.Mr Park speaking.CUSTOMER:Oh,hello,Mr Park.This is Sarah campbell from Asia Foods.CLERK:Hello,Miss Campbell.How can I help you?CUSTOMER:Well,I'm calling about the invoice you sent us.We've got a bit of a problem,I'm afraid.CLERK:I'm sorry to hear that.What exactly is the problem?CUSTOMER:Well,one of our big customers is late with payment,so we've got a cash flow problem at the moment.Could we possible have two more days to settle the account?All I'm asking is two days,and then I'll get the money to you as soon as possible. CLERK:Hmm,two days...well,I'll give you two days,but if you don't pay thenyou know we'll have to stop the next delivery.CUSTOMER:Fine,fine,don't worry.You'll get the money.Thank you very much for your help.CLERK:You're welcome.We look forward to hearing from you.Unit 8 Lesson 4 Exercise 6What's the hardest job in a company?Well,I suppose the chairman has the hardest job But I'll tell you a job I couldn't doI couldn't work in accountIt must be very hard dealing with customers' overdue accounts and late paymentI would feel sorry for them,which is not very good for business I know.。
中英合作商务英语讲解7
occupy
v.占用，占（空间 或时间）
Is this seat occupied?这座位有人坐吗？ The house is no longer occupied.这房子不再有人住了。 Writing occupies most of my free time.写作占去了我大部分的闲暇时间。
In the future, with our unique ResidentIntel domotics system, you can extend this remote control to all parts of your home.将来，有了我们独 一无二的家居智能化控制系统，你就能将遥控延伸到家里的每一个角落。
Module 7 – Part 1 Busines topic:
Products and serives
testimonial n.证明书，推荐书
refer to 提到，谈到
Read the customer testimonials from a produce brochure. Then read the brochure and decide which features the two customers are referring to.
Do all the parks in this city have a special reduced rate for students? 对学生实行特价
What’s the going rate for computer programmers? 计算机编程人员的一般工资是多少？
switch lights on and off 开关电灯 Burglar n.夜盗
中英合作商务英语讲解8
show…around..
innovative
order 订货
output 产量 plant 工厂 waste 浪费 defect 缺陷
automated自动化的
supply 供给 demand 需求 stock 存货，库存 loading bay 装卸平台
delivery 送货
produce 产品 produce 农产品 inventory产品单 factory floor厂房
duty-free免税的 disease-free 无病的 worry-free无忧无虑的 rent-free免付房租的 fat-free 不含脂肪的
Until recently, we faced a big problem with both vandals and graffiti. Because ther is nobody on site during the night, the buildings were being vandalised regularly. Their consultants have worked closedly with our maintenance staff and our buildings have been protected from vandalism.
produБайду номын сангаасe
elimiate v.消除，根除 = get rid of = remove
How many sorts of waste have been eliminated in lean manufacturi ng?在节约时间中杜绝了多少种浪费？ This eliminated the storage costs of keeping a supply of materials in the warehouse.这就除去了原料储存仓库的费用。 eliminated the storage costs 消除储存成本/费用 He made all his efforts to eliminate all the obstacles on his way t o success.他尽力消除通往成功道路上的所有障碍。 If I can eliminate errors in the exam, I will get a full mark.如果我 能消除考虑中的错误，我会得满分。
商务英语翻译 Unit 8
• （3）商业套语的应用 • 英、汉两种语言都有很多商务信函方面的套语，翻译时套 用即可。例如： • 英语 汉语 • 招呼语套译 Dear Sirs,/Madam 尊敬的阁下/女士 • 敬辞、谦辞 appreciate/pleasure 惠请/敬复 • 结尾敬语 yours faithfully 顺致敬上
• Dear Sirs, • • We are interested in the various types of LED Panel Lights you displayed at the Guangzhou Trade Fair in April. We are importer of LED Light in Australia and have been in this line for over ten years. We expect to establish mutually beneficial business relations with you with keen interest. • We will appreciate it very much if you will quote us your latest price FOB Shenzhen for 5000PCS LED Panel Lights, Model No. ISL. PLSE.6WBL and send us some samples. If your goods and trade terms prove satisfactory, we will place large order with you. • • We are looking forward to your early reply. • Yours faithfully,
商务英语II(UNIT8)
Business English Certificate
40Write a 40-50 word memo
To: From: Re:
All staff Roger Hargreaves Expenses
May I remind all staff that you need to include recபைடு நூலகம்ipts with all expenses claims. Claims will not be accepted without receipts. Expenses are now all paid by cheque rather than in cash and it will take approximately two weeks to process each claim. Thank you.
Vocabulary
Expenses amount to authorise business trip to claim/ claim back (expenses) claimant to come to ($125) to fill in (a form) to incur (expenses) line manager to make a (false) claim on business to process (a claim) random check receipt to reimburse small print
Business English Certificate
Insurance
2.1 General Liability Insurance责任保险(指保险公 司负责被保险人依法对他人承担赔偿责任的保险(excluding auto) 2.2 Business Insurance for Private Automobiles 2.3 Rented Automobile 2.4 Travel and Extended Health
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produce
elimiate v.消除，根除 = get rid of = remove
How many sorts of waste have been eliminated in lean manufacturi ng?在节约时间中杜绝了多少种浪费？ This eliminated the storage costs of keeping a supply of materials in the warehouse.这就除去了原料储存仓库的费用。 eliminated the storage costs 消除储存成本/费用 He made all his efforts to eliminate all the obstacles on his way t o success.他尽力消除通往成功道路上的所有障碍。 If I can eliminate errors in the exam, I will get a full mark.如果我 能消除考虑中的错误，我会得满分。
duty-free免税的 disease-free 无病的 worry-free无忧无虑的 rent-free免付房租的 fat-free 不含脂肪的
Байду номын сангаас
Until recently, we faced a big problem with both vandals and graffiti. Because ther is nobody on site during the night, the buildings were being vandalised regularly. Their consultants have worked closedly with our maintenance staff and our buildings have been protected from vandalism.
capacity 生产量，容量
warehouse 仓库 handmade 手工的 storage cost存储费用 raw material 原材料
work at full capacity buyer’s market 买方市场 automate v.使自动化
满负荷工作，以全部力量工作 The factory is currently working at full capacity. They are producing oil at full capacity.
key features 主要特征； 特色
principle n.原则，原理
Its key features were the elimination of all waste and the continuous i mprovement of productivity. Make key dicisions 做重大决定 key information 重要信息
principal
n.（大学）校长、首要人物 the principal to Peking University.北大校长 adj.主要的，首要的( chief, leading ) principal food主食 principal points主要观点 节约型生产 lean = economical, thrifty in management Industries must be lean to survive. 企业必须节俭才能得以维持。
The priciple of JIT may be experssed as: having the right amount of t he right material in the right place, at the right time. He is a man of principle.他是个讲原则的人.
In buyer’s market, supply exceeds demand. seller’s market
automatically adv.自动地
automotion n.自动化 carry out
the products are made using an automated assemble line. assemble line = producing line 生产线，装配线，流水线 The whole process by which machines can be used to work for us has been called automation. In the future, automation may enable human beings to enjoy far more leisure that they do today. The coming of automation is bound to have imporant social consequences. 社会影响。 automated line 自动化生产线 The stone is used to make the gate close automatically.石头的作用 就是使门能够自动关上。 执行，贯彻 n.(不可数)农产品的总称 agricultural produce农产品 dairy produce奶产品 the chief produce of Spain 西班牙的主要农产品 n.(可数)产品，产量 industrial products 工业产品 an increase in product产量增长
property n. 财 产，资产；特性； 性质
be dedicated to 专门用于
license v.准许，授权 n. 执照，许可 证 deface clean off
Our company is licensed to porduce beer. 获准生产啤酒。 driving license 驾照
The JIT concept was adopted and developed by Mr. Daiichi Ohno of t he Toyota Motor Corporation. Just-in-time =JIT准时生产 adopt v.采用，采纳； 丰田汽车公司的Daiichi Ohno先生采纳并发展了JIT生产哲学。 adopt a new technique 采用新技术 adopt a new idea.采纳新意见 收养 adopted child 被收养的孩子 adapt v.适应，适合 They have adapted themselves to city life. adapt oneself to doing
v.破坏……外观，丑化 Many school desks are defaced ny graffiti. 清除干净、打扫干净 To clean off the graffiti is not an easy job without special coatings. 没有特殊涂料，…… 带领某人参观…… Weekend West was shown around the factory of a small but highly innovative and successful company, Hubdean. adj.创新的、新颖的、富裕有革新精神的 n. innovation They are looking for innovative ways to protect environment. Innovative companies are easily successful.
show…around..
innovative
order 订货
output 产量 plant 工厂 waste 浪费 defect 缺陷
automated自动化的
supply 供给 demand 需求 stock 存货，库存 loading bay 装卸平台
delivery 送货
produce 产品 produce 农产品 inventory产品单 factory floor厂房
We want a school free of graffiti and vandalism. 没有涂鸦墙壁和破坏公物现象的学校。 The graffiti is removed from the wall.涂鸦痕迹从墙上消除了。 Hubdenn’s achievement is a series of special paints which are graffitiresistent. 休博丁的成就在于它生产的一系列抗涂鸦的的油漆涂料。
Module 8 - Part 1 Business Topic: Manufacturing process
By Yan LIU Sun Yat-Sen University 刘燕 中山大学
graffiti n.涂鸦，乱涂乱画
graffiti-resistant adj.抗涂鸦的 graffiti-free adj.无涂鸦的 Graffiti-covered surface 被涂鸦的表面
site n.地点，现场
on site 在事发地点，在现场 construction site 建筑工地 camp site 露营地 job site 施工现场 historic site 历史遗址 There is said to be an accident. But unfortunately no witness was on site. A piece of property一件财产 Lost property office 失物招领处 The chemical property of alcohol酒精的特性 Optimism is a property of his personality.乐观开朗是…性格特征。 The paint has a special surface which gives it two important properties.这种涂料有个……这个特别的表层有两个重要的特性。 A Monument was dediacted to the memory of the soliders who had died there. 纪念牺牲的士兵，在那儿建了一座纪念碑。 He dedicated his weekends to football. When he died at the age of eighty, the Italians regarded him a state funeral and had a picture painted which was dedicated to the memory of “the most valiant soldier and most notable leader” 当他80岁去世的时候，佛罗伦斯人为他举行仪式了国葬，并且给他 画了一幅像，以纪念这位“最英勇的战士和最杰出的领袖”。 Options include building a second factory, dedicated to the most poplular products, or licensing a major international company to manufacture their products. 有两种方案：一是再建一座工厂，专门用于生产最畅销的产品；二 是授权一个大型国际公司生产他们的产品。