商务英语谈判方案

合集下载

商务英语谈判

商务英语谈判第一篇：商务英语谈判Chapter 1 :1.Negotiation is the process we use to satisfy our needs when someone else control what we want.2.Different types in Theory and Practice:a)Competitive style: To try to gain all there is to gainb)Accommodative style(通融式谈判): To be willing to yield all there is to yieldc)Avoidance style: To try to stay out of negotiationd)Compromising style(妥协谈判): To try to split the difference or find an intermediatepoint according to someone principlee)Collaborative style(合作谈判): To try to find maximum possible gain for bothpartiesf)Vengeful style(报复谈判): harm the otherg)Self-inflicting style(自损谈判): harm oneselfh)Vengeful and self-inflicting style: harm the other and also oneself3.The goal of collaborative negotiation is to manage the dispute so that the outcome is more constructive than destructive.4.Principled negotiation is centered around four consideration(PIOC):a)People: separate the people from the problemb)Interests: focus on interests, not positionc)Options(选择): invent options for mutual gainsd)Criteria(条件): insist on using objective criteria5.Personal interests are interests of individuals whoparticipate in anizational interests are of collective bodies such as private or state-owned enterprises, institutions and other kinds of entities(实体)6.Case study: During the Cold War......against it.2)They followed the “National interests go before organizational interests.” principle第二篇：商务英语谈判Business NegotiationA: The seller Miss su representingKai ya Chocolate Manufacturing Co.LtdB: The buyer Mr.zhou representing zhong shang supermarket.A: Good morning, Mr.Zhou.Glad to meet you.B: Good morning, Miss su.It’s very nice to see you in person.A: How are things going?B: Everything is nice.A: So, what’s the topic of today’s meeting?B: Ok, after the last talk, we appreciate you price very much.Now let’s talk about the terms of payment.Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.A: Payment by L/C is our usual practice of doing business with all customers for such commodities.I’m sorry we can’t accept D/P terms.B: As for regular orders in future, couldn’t you agree to D/P?A: Sure.After several smooth transactions, we can try D/P terms.B: Well, as for shipment, the soon the better.A: Yes, shipment is to be made in April, not allowing partial shipment.B: can you make it earlier? May be in March, our customer is eager for them.A: All right.Let me have a check, oh!There are somesteam vessels available to your port, so we can make it in March.B: Good!By the way, when can I expect to sign the S/C?A: Mr.Zhou, would it be convenient for you to come again tomorrow morning.I’ll get the S/C ready tomorrow for your signature.B: That’s fine.See you tomorrow.Goodbye.Miss Su.A: See you and thanks for coming, Mr.Zhou.第三篇：商务英语谈判剧本《商务英语谈判》实训场景甲方（A-BUYER）: 刘云（A-Candy），贺小娟（A-Mariah）乙方（B-SELLER）: 岳志平（B-Zoe），黄真真(B–Miss.H)（Introduction）A-Candy: How do you do.B-Zoe: How do you do.A-Candy: On behalf of Luoyang Reisen Electronic Co.Ltd, I’m very glad to see youhere.Since we are not familiar, shall we just go round the table, makingsure we know each other.Mariah, why don’t you start.A-Mariah: OK, nice to meet you.This is our Purchasing Manager, Candy.I’m theassistant, Mariah.I will be in charge of preparing our negotiation andarrange the routine work.B-H: Nice to meet you too.This is our Sales Manager, Zoe.I’m the assistant, H.Welcome to our head office.A-Candy/Mariah: Thank you.B-Zoe: Before we start, would you like something to drink? A-Candy: That would be nice, just tea please.Thank you.（At the office, small talk）A-Candy: Well, how is business in your sector? B-Zoe: Not too bad, we have got a lot of work to do for the new budget in this year.And we’ve seen a obvious rise in sale.A-Candy: Un, sounds good.B-H: Is this your first time to America, Candy? A-Candy: No, this is my second time to come here.I am very impressed on this city.B-H: I am veryglad to hear that.I hope you have a good time these days.What aboutyou, Mariah? A-Mariah: This is my first visit.I am so happy to have the opportunity to visit thisbeautiful city.I like it very much.B-Zoe: I hope you like this beautiful city.I wish to thank you for coming here.Shall we start? ALL: Yes!(The beginning of the negotiation)A-Candy: Here we go.I think everyone has got the agenda.T oday, we have a lot to discuss.We mainly talk about three points: the price, payment method, anddelivery.Would you like to talk about price firstly, He? A-Mariah: Yes, I’d like to, this is our first cooperation.we know you are the leadingcompany of office furniture in the USA, and have been in this line formany years.So we are happy and previledged to have this chance tocooperate with you.However, from your letter of Oct.1st, we know thatyour quotation is too high for us to accept.I hope you can give us somereduction.B-Zoe: I am afraid it is quite hard for us to reduce.The price of our product isreasonable and our design is unique.B-H: Besides, our products enjoy a good reputation in the world.A-Candy: I know, but I still wish you to make a concession in the price.we can not accept your offer unless the price is reduced by 5% off? B-Zoe: 5%? I am afraid we can not accept it.However, considering that this is ourfirst cooperation, maybe we will have further cooperation.How about 1%?This will be our precedence.A-Mariah: Compared with the real market price, your quotation is still too high.B-H: But this is the maximum reduction we can offer.A-Candy: I know what you mean.But we can not accept 1% reduction.If you don’t give us more reduction, maybe we will lose the chance to cooperate.B-Zoe: Oh, no, I think we have much room to negotiate.A-Candy: We know you are an international corporation.I think 5% reduction isacceptable for you.B-H: Thank you for believing.However, our quotation is really quite low in this line.A-Mariah: But this is the first time to use your products.T o some extent, we are not sure whether your products are suitable.So your quotation is notreasonable for us.A-Candy: Yes.It is difficult for us to accept your reduction of 1%.I hope you cangive a further reduction.B-Zoe: Can I make a suggestion? How about 3% off? But you have to place an orderfor 50 sets at least, and you pay us by full payment in a lump sum.B-H: Frankly, this is a favorable price only for old friends.Besides, our workmanshipand de sign are better than others’.Therefore, this type of furniture will be wellreceived in your market.A-Candy: But full payment in a lump sum is difficult for us.A-Mariah: Yes, due to the large amount, it will cost much time to raise the funds.How about pay by installments?A-Candy: We can offer 40% of the commission ahead of time.B-Zoe: All right.Considering this is our first cooperation, Ican accept yoursuggestion.A-Candy: Fine, thank you.(Discuss about the delivery)A-Candy: OK, the last question is delivery.B-H: I believe we can reach an agreement on delivery.A-Mariah: We’d like you to advance the shipment before November.B-Zoe: I have to say sorry, because our factory is fully committed this month.A-Mariah: Then when is the earliest shipment we can expect? B-H: Let me check.We can deliver the goods in early December.A-Candy: That’s too late.We have to meet the demand of marrying couples, and planto put these products before they married.B-Zoe: I understand.Please believe me that we won’t disappoint our customers.Willyou accept partial shipment? The goods can be shipped on September 10th andOctober 10th in two equal lots.A-Candy: That sounds a good suggestion.B-H: Anything else? A-Mariah: As for the port of destination, it should be the port of ShanghaiTransshipment.B-Zoe: Fine.（The negotiation is going on）B-H: The last requirement is that we must receive your L/C 15 days before shipment.A-Candy: No problem.A-Mariah: If you don’t mind I want to know what kind of L/C you require.B-Zoe: we prefer the L/C at sight.Could you pay us by it? A-Candy: All right.If there is no question, let’s go through the terms: You offer us3% reduction, partial shipment.We pay by installment and offer 40% ofthe subscription.Agreed? B-H: Yes, exactly.(Arrangement for business dinner)B-Zoe: I’m very glad that we finally come to an agreement after repeated negotiation.A-Candy: I wish we willhave further cooperation in the future.A-Mariah: Congratulations to our success.B-H: Oh, it’s time for dinner.We have made a reservation at Royal Hotel.And weprepared traditional Chinese food for you.Such as diced chicken in chilli sauce，Dongpo Pork and sweet and sour fish.I bet you will like it.A-Candy/Mariah: Thank you.B-H: This way, please.B-Zoe: Please.第四篇：《商务英语谈判》教学大纲商务英语谈判大纲课程名称：商务英语谈判总学时数：36学时课程类别：专业课先修课程：国际贸易、外贸函电、…… 适用专业：商务英语专业一、课程的性质、目的与任务《商务英语谈判》是高校中商务英语类的精品课程之一。

商务谈判策划书英文版.docx

First, the negotiation of the two sides of the company background: 1, our company analysisKaemi Electric Co., Ltd. was established in 1994. The company is mainly engaged in the design and implementation of system integration scheme, network cabling, engineering construction, software development, technical training, equipment maintenance. The company has a well-equipped office conditions and favorable working environment, office area of nearly 500 square meters. The existing staff of 60 people, Management consists of experienced IT elite and professional management talent, Technical backbone of the team graduated from the famous universities in the country, 90% of employees have college, bachelor degree or above. Company under the marketing department, the Ministry of Commerce, system integration and monitoring business department, technical service department, engineering department, finance department, administrative office business, the Department of management, has a group of computer science, communications professional and technical personnel, has formed a quality team. The company since its inception has been the use of high technology and good local service colleagues in the computer and all sectors of the user to provide comprehensive solutions and perfect technical support. The company to the industry users provide comprehensive touch system solutions and software programming and touch touch technology support has made a good reputation, the company in Guangxi touch market share reached more than 90%.System Integration Department of the company is a comprehensive, excellent service team of professionals, have a solid strength and rich experience, according to your request for information network project management, providing complete system design, application development, project implementation and IT maintenance. Over the years, the company is committed to the enterprise computer information systems and with thesupporting network construction, has a wealth of system design and software development experience .Microsoft ，AT&T certification engineer and a technology masterly professional design and construction team, computer system integration, product development, technical services as a whole, the securities companies, the construction of large and medium-sized enterprise internal network to the intelligent building from software system integrated into the client application software development, from LAN scheme to Tnternet/Tnternet programme. To provide users with a variety of network communications, large-scale database, application software development and computer engineering, such as a full range of computer system design, the overall solution and advisory services.As the outstanding system integrators, the company through implementation of strict and scientific integrated management measures, combined with oriented object method of system engineering and advanced component technology, so as to shorten the work cycle, enhance the reliability of the system operation, extendibility and reusability. In order to provide the best computer system as a whole solution.In the course of business we always adhere to the "to the user as the center, in order to benefit from the quality". In the company will be the spirit is carried out in the round, continue to strengthen staff to the user as the center, to meet customer needs and exceed customer expectations "consciousness, in a more rigorous style, more responsible attitude, a more professional skills, to standardize the operation process and can be traced back to the work record, more thoughtful meticulous service to the implementation of each work.Companies focus on "people-oriented" enterprise culture construction, combined with the interests of the company and employees, community of destiny, the implementation of various insurance and labor insurancewelfare measures, realize the synchronous growth of the employees and the company, give full play to the talents and potential of the staff, pay attention to employee job satisfaction and a sense of achievement, is our long-term strategic measures. The company regularly carry out various business training and rich and colorful extracurricular activities. The system is flexible and full of vigor and vitality, attracted a large number of high level professionals.Review the past, nine years of ups and downs for achievement of our many, we feel gratified. Looking to the future, we are full of confidence. Liqiange will with more excellent products and perfect service market contribution to society, return the user from all walks of life in Guangxi, for rejuvenating the country through science and technology, industry serve the country "career goals and continue to move forward. Liqiange, you will get more to the trust of electronic products.2, the other side of the company analysis:Kodak technology Co., Ltd., the company was established in 2000, is a company with R & D and production of high-quality products, Kodak technology Co., Ltd. mainly to MP4,MP5series digital products mainly, under the efforts of leaders and staff of the Kodak in China enjoy a highreputation, with the development of Kodak Electronics Co., Ltd. Company is more and more by consumers welcome, MP4,MP5, not only in appearance by the consumer favorite and research in science and technology has also been recognized by consumers, Kodak technology Co., Ltd by foreign attention. In recent years, the products have been exported to the country and abroad, such as Canada, Korea, Russia and other countries.Since the company since its establishment, Kodak has been to "concentrate, dedicated, professional" as the enterprise conviction, is committed to to lead the MP4,MP5digital products, "a new generation" technology. The company has a strong R & D team and advanced technology and equipment, with a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend. We always at a faster speed do better products, and strive for greater resources into the research of technology products, with better products and services the user returns.In today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.Facing the new century, Kodak will own mission summarized four heavy, heavy quality, product quality is enterprise's life; service: people-oriented service concept is foundation of the enterprise; talent, talent development strategy as the center to the sustainable development of enterprises; Technology: only technical innovation for the development of enterprises to provide infinite power.In the past 20 years, the company does not because of what she has achieved success and proud, because of our success is the result of the full support of the vast number of customers and friends from all walks of life and trust. Therefore, we express our heartfelt thanks! At the beginning of the new year, looking to the future, in the upcoming year 2017, Kodak will with more quality products and services, more focus on the attitude of consumers return, the good intentions of products, and strive to improve the service, and strive to national industry to flourish further!Two, the theme of the negotiations:1, distribution mp4,mp5 two digital electronic products, in accordance with the different models of different prices and the number of the number of prices to develop, in addition to the discount issue.2, mp4,mp5 two kinds of digital electronic products of the settlement time and settlement methods.3, the payment of the deposit and the compensation for breach of contract. Three, negotiation goal:(1)to our company's most favorable conditions for the distributionof 4,5 two digital electronic products: the price is reasonable, the distribution of the mp4,mp5 two models of digital electronic products in line with the needs of consumers.Four, the composition of the negotiating team:The main talk about people: Jin Beibei companies negotiateplenipotentiary; decision: Li Qian decision makers for company issues;technical adviser:Bo Wen company responsible personnel;Legal Advisor: Shen zhe company's legal counsel;Five, the analysis of the advantages and disadvantages of the negotiations:(a)the advantages of our analysis:1.75 national well-known distributor ranked No. 30, 2004 in GuangxiNanning reputation UNPROFOR gold units 11, Guangxi Shou contract re credit enterprises, good reputation, strength and products toconsumers is very attractive, large consumer market demand.2, acting as the distributor, freedom of choice in large. Our company as a number of digital electronic products distributor, agentdistribution whose products, the choice is in our hands. (b), its disadvantages:Our as digital electronic products distributor, in Nanning market, more than the strength of the company and my company competition, relatively well-known strength of digital electronic products distributor is Nanning Jing Jia Technology Co., Ltd., Nanning Jing Jia Technology Co., Ltd. and so on.(c), its staff analysis;1.Insight is strong, look at problems in a relatively calm, good at the art of communication and negotiation, the negotiation's main rival, and a key figure.2.Pay attention to the details, cheerful, my company, one of the central figure, have strong sales experience.3.The work of a conscientious and responsible, strong logical analysis ability, have higher quality of financial management.4.Delicate thoughts, familiar with the domestic and foreign relevant legal procedures, is conducive to the specification of the two parties of the contract signed.prehensive ability, outgoing personality, doing things calm. Strong ability in public relations.(d)analysis of the advantages of the other party:1, Kodak Technology Co. Ltd., founded in January 2000, is a mp4 series Walkman R & D and production of high-quality oriented high-techenterprises, is currently one of the few independent R & D capability has mp4 companies. After the rapid development of more than a year, a family of mp4 are more and more consumers to understand, accept, acceptance and love, products have been exported to Japan, Sweden, Hongkong and other countries and regions. In the year 2004 "micro computer >mp4 products in the selection, a E2 gain mp4 player three recommended award is one of the only domestic professional also awarded 4 products won several highly professional media and related awards, the" family "a brand is also named" people's Daily "> ten Chinese consumers satisfied with the brand"! 2, took the lead in the domestic use of SIGMATEL3520, Philips PNX0102 top decoding chip, and KDS crystal,TDK high precision resistance capacitance, AVX tantalum capacitors, GE Plastic international first-class elements as the raw material of the products.3, the company has a strong R & D team and advanced technology and equipment, to a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend .(e), the other side of the disadvantage analysis1, fierce competition from domestic and foreign mp4,mp5 brand. Newman,apple, blue devils, Haier, Philips, and other well-known domestic brands are in competition with. China is a large country with a population of 1.3 billion, the final consumers and potential consumers with strong attraction, domestic and foreign well-known brand names numerous relying on the advantages of their products grab live in China market, is expected to in the Chinese market share their seats.2, as a domestic famous enterprises, the products of after-sales service system and other well-known foreign enterprises gap big, needs to be strengthened, maintenance products are generally required to charter or designated point of repair.(f), the other person analysis:1. The overall ability, logical thinking, strong affinity, flexible mind is a qualified generalship.2. Familiar with MP4 industry, rich experience in market, look at the issue seize nature. A friendly disposition, alleviate the tense situation in the tense atmosphere, failing to calm.3.Do something decisive capable, sharp tongued, vigorous and resolute, typical superwoman style, failing to calm.4. Understand the similar products of status of competitors can provide appropriate recommendations to the general manager, deputy qualified, a key figure in the successful negotiation of one ofSix, negotiation methods and strategies:(1) negotiations: the horizontal negotiations and principles of negotiation combined. In the negotiation process, in negotiations, the design of the main problems identified, the proposed negotiations on all transverse expansion, a number of issues are also discussed. In position can be a carrot and stick approach.(2)n egotiation strategy:A)outstanding advantages. On the other side of the position, views are preliminary cognition, then their share in the negotiations matters the advantages and disadvantages of each other's advantages and disadvantages, and cited the letter, especially to one's own advantage, regardless of the size of the old and new, should be the overall list, as negotiators negotiating chips. And self disadvantages, of course also should pay attention to, in order to avoid hasty attack against them, being injured all over the body.B)simulation exercise. Is a variety of situations that may arise in advance simulation, so as not to panic when the actual encounter difficult to master. The war horses lash, in understanding, inferior, to imaginary possibilities in pre planning action. As negotiations have placed seats in detail simulation.C) the bottom line clear. Usually, negotiations, mutual attack, sharpening, eager. Both sides can think of "how much", but often neglect to "pay", ignoring the negotiation process in allied to many concessions, we can be happy. So, in the negotiations before, be sure to the circle to the bottom of the Allied Qing: what .D)to understand the opponent. Sun Tzu's "know ourselves baizhanbudai" well-known. Before the negotiations to understand the personality traits of the other possible strategies and negotiation opponent, to negotiate successfully completed there will be great helpful. If negotiation rivals like play, might as well before the talks greetings, deliberately mentioned, the hostile alert each other to advance to ease, if you have time, invitation to go campaign to foster relaxed atmosphere of the talks. Notice in this stadium is another piece of the negotiating table, to help negotiate.E)to the occasion. The battlefield situation, fast changing, to rise to the occasion in the table. Although SJMS Zhuge Liang, but count as theday count, thoughtless, failings. Negotiations, the opponent process God a pen, beyond one's own assumptions, allied personnel must will play it by ear, adopted piecemeal. Really can't resist, rush, sincere a delaying tactic, and then plot countermeasures, in order to avoid crashes vertical "off" -- broken his posterior.F)buried under it. If both parties fail to reach an a considerable degree of satisfactory results, facing the burst of negotiations, there is no need to seek temporary tongue quickly and hurt and gas between the two sides. Both sides if decorum, later to reach the realm of renegotiation, though not impossible, but also to quite mounded, good things correctly. The sale is not righteousness in, the two sides good gather good spread, for the next negotiation successful, buried under it.Negotiation agenda:1, before preparing the scene: I know each other already arrived at the venue, as the home, one of the first to welcome their arrival; greetings handshake, ask the other side approach; seat arrangement, the staff side tea handing a cup of water; I toward each other to introduce the meeting arrangements and participation of staff; mutual handed a business card, greeting each other is located.2, start opening gambit to communicate feelings: by talking about cooperation between the two sides of the formation of emotional resonance, the each other into a more harmonious atmosphere of the talks, create a win-win mode.3, stage: two faced by two members of the negotiation strategy, one as a red, white as auxiliary agreement negotiated, grasp the rhythm of the negotiation and process, so as to have the initiative; progressive, step-by-step strategy, put forward our skills to benefit, easy to difficult, step by step the fight for the interests of; grasp the compromise principle, clear our core interests, adopt the retreatstrategy, step back into the two step, to make full use of the hands of the circuitous compensation chips, appropriate concessions can bear the freight for other more benefits; to highlight the advantages of data support, reasoning, and emphasize our agreement the success of the benefits to each other, at the same time if failure and suggest that the person act tough and talk soft, our agreement, we will negotiate with other companies; to break the deadlock, the rational use of pause, first calm analysis causes deadlock And can use be sure that form each other, the lifting of the deadlock, timely use diversionary tactics to break the deadlock; Hugh Bureau stage, if necessary, adjust the original plan. Seven, the risk of negotiations and the effect of prediction:Negotiation risk:1, the other party may in the negotiations by its dominant position would not make concessions on price, we must play the identity of their own advantages and dealers forced to make concessions.2, negotiation opponent may I take all kinds of means, let us in trouble. Therefore, we must keep a clear head, play advantage good patience, calm and flexible adjustment of a negotiation strategy the effect prediction: both reasonable conditions to obtain the negotiations success, to achieve a win-win situation, the two sides can friendly end negotiations to succeed and achieve long-term friendship and cooperation.Eight, negotiation budgetA, fare: 2000 B, accommodation fee: 1000 0C, catering fee: 30000 D, telephone fee: 200 E, Travel Gift cost: 6000Total: 48200(1)the two sides approach(2)introduced the meeting arrangements and the participants (3) officially entered the negotiationsA: the negotiations goods model, number. B: submit and discuss a sales agent agreement. C: delivery of settlement time and way D. Negotiation: uniform deposit payment negotiation, breach of contract compensation measures and legal liability.(4) a protocol(5) signed an agreement(6) down payment(7)handshakes negotiation success, take pictures.(8)hosted a dinner in honor, negotiations were successfully into In today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.table of contentsOne, the backgroundTwo, the theme of the negotiationsThree, negotiation goalFour, the composition of the negotiating teamFive, negotiation environment analysisSix, negotiation procedures and specific strategiesSeven, negotiation risk and effect predictionEight, negotiation budgetNine, the focus of the negotiations, the difficulties Ten, the development of contingency plans。

商务英语谈判实例5篇

XX年商务英语谈判实例5篇大家在商务英语谈判的时候是怎么跟客户谈判的呢?以下是收集的xx年商务英语谈判实例5篇，欢送大家阅读。

在进展商务谈判的时候，要认真听对方说的每一句话，如果没有听明白就一定要问清楚，如何请求对方重复或解释呢?Will you repeat it, please?请再说一遍，好吗?Would you mind saying it again?请再说一遍。

I beg your pardon?请再说一遍。

I'm sorry I didn't catch your meaning. Will you say it again?对不起，我没明白你的意思。

您再说一遍吧。

I don't understand what you say.我不明白你说什么。

I'm sorry I don't follow you.对不起，我不懂你的话。

Will you speak a little more slowly?请说慢一点。

Will you slow down a bit? I can't follow you.请再说慢一点吧。

我没明白。

Will you explain what you mean?请解释一下你的意思吧。

Could you be more specific?能否再详细一些。

Dan Smith是一位美国的健身用品经销商，此次是Robert Liu 第一回与他交手。

就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗暴的外表，藏有狡兔的心思――他肯定是沙场老将，自己绝不可掉以轻心。

双方第一回过招如下：D: I‘d like to get the ball rolling(开始)by talking about prices.R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have.D: Your products are very good. But I‘m a little worried about the prices you‘re asking.R: You think we about be asking for more?(laughs)D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I‘d like is a 25% discount.R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低本钱)for making the Exec-U-ciser, right?R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We‘d need a guarantee of future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?R: If you can guarantee that on paper, I think we can discuss this further.Robert回公司呈报Dan的提案后，老板很满意对方的采购方案;但在折扣方面那么希望Robert能继续维持强硬的态度，尽量探出对方的底线。

【最新】商务英语谈判议程-优秀word范文 (6页)

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==商务英语谈判议程商务英语谈判议程1、中方接待领美方代表入场，握手(welcome)，美方由接待带领就坐，中方就坐。

中方主谈判：热烈欢迎美方代表的到来，我代表公司全体员工衷心祝愿这次谈判圆满成功。

美方主谈判：很感谢公司对我们的热情款待，希望我们的首次合作能够一帆风顺。

(I’m very grateful to company for your hospitality and I hope our first cooperation can be successful.)中方主谈判：这是我方准备的一份小礼物，也是我们此次将为贵公司提供的商品样本——佛山莨纱绸。

美方主谈判：非常感谢。

(Thanks very much).2、中方宣传部：鉴于这是我们的首次合作，下面由我来介绍一下本公司的相关情况。

(ppt展示)3、中方生产部：下面由我来介绍一下我们的产品。

应美国时代纺织品进出口有限公司要求，本次合作我方将提供的产品就是驰名中外的——佛山莨纱绸。

莨纱绸起源于晚清，有着近百年的历史了。

各位可以从你们手中的这块样品中看到，它分红黑两面，黑色面范着美丽的光泽，红色面又拥有奇妙的纹理。

莨纱绸被誉为世界上最凉爽的布料，各位可以摸一摸，感受一下。

美方集体(陆续发出)：的确工艺精湛太妙了…...(Yes, indeed. It must have been gathered exquisite workmanship, is really wonderful.)中方生产部：为了让美方代表对我们的产品有更进一步的了解，下面请观看一段视频。

美方交头接耳片刻美方质检部：我们对你们的介绍十分满意。

但我们仍然有几个问题：首先我们想知道这种丝绸的特殊制作工艺是否对人体有不良反应。

( We are very pleased with your presentation, but, we still have a few questions..First, we want to know whether the special production process of this kind of silk will have adverse reactions on the human body.)中方生产部：这里有一份由中国和美国相关权威机构联合提供的一份质检报告，它包括了对莨纱绸的多项指标的测定，它证明了我们的产品是安全可靠的。

商务英语谈判对话范文三人

商务英语谈判对话范文三人以下是一个商务英语谈判的三人对话范文：人物：1.John Smith，美国一家公司的销售经理2.David Lee，中国一家公司的销售经理3.Emily Chen，翻译员对话内容：John: David，很高兴能在这里与您见面。

我们非常看重这次合作机会。

David: 谢谢您的邀请，John。

我们也很期待能够与贵公司合作。

John: 我们了解到贵公司在市场上有着非常好的口碑和广泛的销售渠道。

我们希望能够借助贵公司的优势，扩大我们在中国市场的销售。

David: 我们也很欣赏贵公司的产品和技术实力。

我们认为通过合作，我们可以共同开拓更广阔的市场。

Emily: 那么，关于合作的具体细节，您有什么想法？John: 我们希望能够在未来的三年内，在中国市场销售我们的产品，并且希望能够在第一年内达到100万美元的销售额。

David: 这个目标非常有挑战性，但是我们相信通过双方的努力，一定可以实现。

我们可以先从签订一份销售代理协议开始，明确双方的权利和义务。

然后，我们可以制定一份具体的销售计划，明确销售目标和时间节点。

Emily: 听起来非常好。

那么在合作过程中，如果出现问题，我们应该如何解决呢？John: 我们可以通过定期的会议和沟通来解决任何问题。

我们可以每月举行一次电话会议，以便及时了解合作进展情况，并解决可能出现的问题。

David: 这是一个很好的建议。

我们也可以通过电子邮件和即时通讯工具进行日常沟通和交流。

此外，我们还可以在必要时安排面对面的会议，以便更好地沟通和解决问题。

Emily: 好的，那么最后关于合作的价格和利润分配，您有什么建议？John: 我们希望代理费能够占销售额的10%，并且希望在合作期限内保持稳定。

至于利润分配，我们可以根据销售额的比例进行分配。

David: 这个条件是可以接受的。

我们将尽力完成贵公司的销售目标，并希望通过合作获得更多的利润。

商务谈判策划书英文版【范本模板】

First， the negotiation of the two sides of the company background：1， our company analysisKaemi Electric Co.， Ltd. was established in 1994. The company is mainly engaged in the design and implementation of system integration scheme，network cabling, engineering construction, software development，technical training, equipment maintenance. The company has a well-equipped office conditions and favorable working environment, office area of nearly 500 square meters。

The existing staff of 60 people，Management consists of experienced IT elite and professional management talent, Technical backbone of the team graduated from the famous universities in the country, 90% of employees have college, bachelor degree or above. Company under the marketing department, the Ministry of Commerce，system integration and monitoring business department, technical service department，engineering department, finance department, administrative office business， the Department of management， has a group of computer science, communications professional and technical personnel, has formed a quality team. The company since its inception has been the use of high technology and good local service colleagues in the computer and all sectors of the user to provide comprehensive solutions and perfect technical support. The company to the industry users provide comprehensive touch system solutions and software programming and touch touch technology support has made a good reputation, the company in Guangxi touch market share reached more than 90％.System Integration Department of the company is a comprehensive，excellent service team of professionals, have a solid strength and rich experience， according to your request for information network project management， providing complete system design， application development,project implementation and IT maintenance. Over the years, the company is committed to the enterprise computer information systems and with the supporting network construction， has a wealth of system design and software development experience .Microsoft，AT＆T certification engineer and a technology masterly professional design and construction team, computer system integration, product development, technical services as a whole, the securities companies, the construction of large and medium—sized enterprise internal network to the intelligent building from software system integrated into the client application software development，from LAN scheme to Tnternet/Tnternet programme. To provide users with a variety of network communications, large-scale database， application software development and computer engineering，such as a full range of computer system design， the overall solution and advisory services。

卖方商务谈判方案英文版

CatalogueⅠ、Negotiation ThemeⅡ、Negotiation TeamⅢ、 Preliminary Investigation⒈Industry Background⒉Our Business Background⒊Other Business BackgroundⅣ、Deep Analysis⒈Benefits the two parties want to get and the analysis of advantages and disadvantages through the negotiation⒉Negotiating issues identifiedⅤ、Negotiation ObjectivesⅥ、Negotiation ProcessⅦ、Negotiation Strategy⒈The start of negotiation⒉The analysis of strategies used in the mid-term negotiation⒊The final sprint stageⅧ、 Emergency PlanNegotiation matters with the British Lipton on tea wholesale Ⅰ、Negotiation ThemeThe negotiating cooperation around the central theme of tea procurement will be launched by the exchange of feelings to achieve peace negotiations and show our sincerity. We hope that both sides can reach a win-win situation over the negotiations through the exchange, and achieve the long-term cooperation in the future .Ⅱ、Negotiation TeamOur company:Chief negotiator: Yang Miaomiao (responsible for the negotiation matters on tea wholesale )Auxiliary negotiator: Chen Cong ( negotiation assistant)British Lipton:Chief negotiator: He Yanjiiao (marketing director)Auxiliary negotiator: Liu Xiaofei (Financial Officer)Ⅲ、 Preliminary Investigation⒈Industry BackgroundDomestic background of tea market: At present, China's tea production, domestic sales, tea exports are at best level in history,mainly due to the financial support from local government , the deepening reform of tea enterprise, the new capital and the new technology widely used in tea production, as well as the development of new tea products, which have injected new vitality into tea industry in China.British background of tea market : Nowadays,UK is the largest tea importer around the world. Britons are world-renowned as the person who enjoy drinking tea with the consumption of 160 million cups of tea per day. The tea they import from other countries are most of bulk tea , which is made through blending, packaging (small packages) or processed into a teabag after entering into the market. Britons pay more attention on the high quality of tea. Tea-drinking is deeply rooted in the British tea culture and usually in high-end consumer-oriented with a great variety of tea,which could be divided into Ceylon tea, Earl Grey, English breakfast tea, Irish breakfast tea and organic tea. In recent years, due to the strong growth of tea trade on green tea, Darjeeling tea, fruit tea, herbal tea and some other new varieties of tea, overall sales in the UK tea market decreased slowly. At this point, in order to maintain market share, the original merchants must introduce new varieties and seize new opportunities to develop tea markets.⒉Our Business BackgroundFujian Tea Import & Export Co., Ltd. is a foreign trade company held by China Tea Co., Ltd., which is under China National Cereals, Oils and Foodstuffs Corp. (COFCO). Established in February, 1950, our company has developed a business mode, led by foreign trade and integrated by agriculture, industry and trade. Our mission is to promote Chinese tea, pioneer Fujian tea, and provide tea products that are natural, healthy and delicious; the vision is to enhance values of our brand, employees and company with outstanding quality to achieve sustainable development and become the leading enterprise in Fujian tea industry.Fujian Tea Import & Export Co., Ltd.(hereafter refers to as Fujian Tea Co.) mainly engages in exporting special teas, which include oolong tea, jasmine tea, white tea, black tea, green tea, etc. We are always working on tea trade and supply base construction, and have built tea gardens according with the green food standards (in atmosphere, soil and water) and had organic gardens about 2533 hectares. Jian’Ou Ming Yuan Tea Co., Ltd., SongXi Rui Ming Tea Co., Ltd. and YongChun Rui Ming Tea Co., Ltd. are our main base companies. At the same time, we own Fuzhou and Fuxing tea processing factories, whose automatic production lines for oolong tea and jasmine tea are leading in this area, and inspection facilities are complete.In recent years, Fujian Tea Co. has been committed to the updating of products and the development of new products, and has introduced Japan’s advancedthree-dimensional triangle teabag equipment as well as Italian dual-chamber,no-aluminum-staple teabag machine--IMA C24 which is the only one at home now. The products are environment friendly, suitable for modern fashionable, convenient living needs, and favored by consumers at home and abroad.⒊Other Business BackgroundBritish Lipton has run the tea business for many years.In the UK, British Lipton owns 40% of the market share and is renowned over the world . There are enough idle funds which could be used for the tea investment.The aggregate investment budget is up to 3 million yuan.The company can choose tea suppliers from different countries. Ⅳ、Deep Analysis⒈Benefits the two parties want to get and the analysis of advantages and disadvantages through the negotiationOur interests: we hope to expand our production scale and advocacy effortsthrough international cooperation, so as to create a broader overseas market and increase the global awareness of our company.Other benefits: through the introduction of new varieties of tea to develop thetea marketOur advantage: We are selling the tea produced in the beautiful city Fujian .Nowadays, our company has developed a business mode, led by foreign trade and integrated by agriculture, industry and trade. Our mission is to promote Chinese tea, pioneer Fujian tea, and provide tea products that are natural, healthy and delicious; the vision is to enhance values of our brand, employees and company with outstanding quality to achieve sustainable development and become the leading enterprise in Fujian tea industry.Our Disadvantages: The export of small package tea ranked first in ourcountry, but poor sales of high-end tea gifts in foreign countries.Other advantages:British Lipton has run the tea business for many years.Inthe UK, British Lipton owns 40% of the market share and is renowned over the world . There are enough idle funds which could be used for the tea investment.The aggregate investment budget is up to 3 million yuan.The company can choose tea suppliers from different countries.Other disadvantages: the various unknown risks in the search for a new teamarket.⒉Negotiating issues identifiedQuestion 1:.T o negotiate the purchase quantity and the type of paymentAnalysis:It can be seen from the figure that, from 2007 January to 2010 November, the number of China's enterprises of refined tea processing industry has increased, but in 2011 the number of China's refined tea enterprises has significantly decreased,which relatively reduced the competition with our company. So our company has the ability to maintain good performance in production and trade.Question 2: matters about the product packagingAnalysis: The ancient people like to use tin to purify water to make the taste more sweet. Tin is non-toxic and harmless to the human bodies.The tea pot made of tin has the better function on fresh-keeping because the body of tank is quite thick.In the processing of packaging technology, general tank can adopt inclose deoxidizer packaging method, to remove the oxygen inside the package. Sealed cans use pneumatic, vacuum packaging. This negotiation is not only the generalization for our company’s products,but also can make the other company increased the business and trade,which is a win-win project where both sides could achieve opportunities for development .。

卖方商务谈判方案英文版

1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。

商务谈判方案会议时间：2011年07月05日会议地点：XX商务会议中心1号会议主方：北京益时贸易有限公司客方：瑞士劳力士钟表公司总经理：总经理：营销总监：财务总监：采购部部长：市场部部长：技术总监：技术总监：谈判具体方案一、谈判双方公司背景：1、甲方公司分析北京益时手表公司是一家以销售高档奢华的手表为主的企业，由于近年来中国的消费水平不断增高，人们对奢侈品的需求越来越高，所以针对人们的需求，北京益时手表公司对瑞士的劳力士手表企业进行了市场调研，中国部分高档消费税的征收也对瑞士手表进入中国市场加大了难度，为降低销售风险，我们将寻求一个有良好基础又有一定市场的产品的企业进行合作。

总部客服电话：010-*******数码店客服电话：010-*******传真：2233556E-mail:beijingyishi521 @.com总部地址：北京市、东城区建国路35号2、乙方公司分析：瑞士钟表业的经典品牌，“劳力士”公司的前身是“W&D”公司。

由德国人汗斯·怀斯道夫与英国人戴维斯于1905年在伦顿合伙经营。

1908年，怀斯道夫在瑞士的拉夏德芬注册了“劳力士”商标，“W&D”由此改为“劳力士”。

劳力士表最初的标志为一只伸开五指的手掌，它表示该品牌的手表完全是靠手工精雕细琢的。

以后才逐渐演变为皇冠的注册商标，以示其在手表领域中的霸主地位。

20世纪20年代，劳力士公司全力研制第一只防水手表。

1926年，劳力士的防水表正式注册。

劳力士手表的设计风格一直本着“庄重，实用，不显浮华”受到各界人士的喜爱首任香港特别行政区行政长官董建华，长期戴用的也是一只端庄的劳力士钢表。

劳力士公司的网站在众多钟表公司网站中属于佼佼者，首页音乐是一首七十年代在美国很流行的老歌，分页面采用潮水声，包含在FLASH中，与劳力士的商业奇迹一样，网站同样显示出优秀商业经营者的风范。

劳力士，以庄重，实用，不显浮华的风格广受成功人士喜爱，美国球星奥尼尔曾一次送给队友们24块，香港特首董建华腕上也是一款端庄典雅的劳力士钢表。

“小甜甜”布兰妮曾为其夫购买过一块价值65000英镑的劳力士手表，合人民币约80万元；越南末代皇帝保大戴过的劳力士金表，在日内瓦拍卖会上曾拍到34万2000瑞士法郎，合人民币200余万元。

格林威治Ⅱ型蚝式表是第一块登上珠峰的手表，算是该品牌的入门级产口，售价39300元。

劳力士最初使用的标志是一只五指伸开的手掌，寓意其产品完全靠手工精制，后来逐渐演变为现在人们所熟知的皇冠，展现着劳力士在制表业的帝王之气。

在国际市场上，一只普通劳力士手表的价位从1000美元到15000美元不等。

虽然价格不菲，但人们还是认为物有所值。

这不仅由于劳力士的品质精良，而且因为它具有独特的投资价值。

劳力士古董表的“抗跌”能力极强，2002年在日内瓦举行的一次拍卖会上，一只越南末代皇帝保大戴过的1952年款劳力士万年历金表，曾以34.2万瑞士法郎(当时约合23.54万美元)天价拍出。

在20世纪的机械表时代，劳力士一直是全球手表业的领头羊。

时至今日，超卓的工艺与技术依旧使得劳力士保持着手表业的翘楚地位。

目前，劳力士在全球20多个大城市设有分公司，年产量达到约80万只，销售额稳居瑞士钟表业龙头地位。

总部客服电话：000-2266889数码店客服电话：000-1234567传真：9900776E-mail: lolexwatch123@.com总部地址：瑞士二、谈判的主题及内容：1、货物的价格及数量2、货物的包装3、货物的支付方式4、货物的运输及保险三、谈判目标：1、战略目标：在互惠互利的基础上，以适当合理的价格完成此次交易；原因分析：双方都有意建立长期合作关系；2、成交目标：①报价：1、劳力士金表潜航者型(SUBMARINER)，防水深度超过300米。

2、游艇名士型(YACHT MASTER)，配有可旋转外圈，方便计算时差。

3、格林尼治型(GMT MASTER)，其可转动外圈及24小时指针，不仅同时显示两个时区时间，更可将时针独立移动至另一时区，而毋须移动分针及秒针。

4、宇宙计型(COSMOGRAPH)，为一款多功能手表，能满足工程、运动及商业等多种需要。

②交货期：1个月后，即2010年8月25日；③优惠待遇：在同等条件下优先供货；④底线：保证我公司有20%左右的盈利空间；四、谈判形式分析：（一）我方优势分析：我方利益：要求对方尽多的降低价格和相关优惠条件我方优势：潜在市场广阔，消费需求大（二）、我方劣势分析：我方劣势：初次订货数量比较少。

支付方式。

（三）、我方人员分析；总经理：洞察力强，看问题比较冷静，擅长沟通谈判艺术，本次谈判的主要对手和关键人物。

营销总监：注重细节，性格开朗，我公司的核心人物之一，具备较强的销售经验。

采购部部长：办事认真负责，有较强的逻辑分析能力，具备较高的管理财务素质。

心思细腻，熟悉国内外相关法律程序，有利于双方合同的规范签署技术总监：综合能力强，性格外向，处事冷静，公关能力强。

（四）、客方优势分析：客方利益：客方是手表生产商，要求尽早付款，力求建立双方长期合作关系；客方优势：其公司拥有大量的客户资源，产品质量高，具有世界影响力，竞争力极强。

（五）、客方劣势分析：客方劣势：受金融危机影响，手表销售业绩一般，在中国市场份额一直很小。

（六）、客方人员分析：总经理：统筹全局能力强，思维严密，亲和力强，头脑灵活，是一位合格的将才。

财务总监：熟悉汽车行业，市场经验丰富，看问题善于抓住本质市场部部长：性格友好，在气氛紧张的时候缓解紧张局面，遇事冷静。

办事果断干练，言辞犀利，雷厉风行，典型的女强人风格，遇事不冷静。

技术总监：了解同类产品竞争对手现状，可以为总经理提供适当的建议，合格的副手，谈判成功的关键人物之一。

五、相关产品的资料收集：北京益时手表公司对瑞士手表出口市场的调研报告目录一．摘要二．背景介绍三．调查采取的步骤和方法四．调研情况介绍五．调研分析，结论及建议六．说明七．调研报告附录一、摘要通过对中国手表市场规模及特色的调查进一步了解了手表流行的趋势，并进一步探讨应当采取怎样的市场营销组合进入目前市场。

二、背景介绍北京益时手表公司是一家以销售高档手表为主的企业，由于近年来中国的消费水平的增高，人们对手表的价值及档次的要求越来越高，所以针对人们的需求，北京益时手表公司对瑞士的劳力士手表企业进行了市场调研，中国部分高档消费税的征收也对瑞士手表进入中国市场加大了难度，为求可以使降低销售风险，我们将寻求一个有良好基础又有一定市场的产品的企业进行合作。

三、调查采取的步骤和方法调查的具体实施步骤如下：1.对瑞士国内的手表市场进行实地考察，评估手表的市场需求量及其种类和价格2.在国际市场上对瑞士手表的市场进行考察，评估瑞士手表在国际市场的影响力：（1）在互联网上搜取最新子信息（2）找去各类书籍及报纸采用方法：实地考察相结合的调研方法四、调研情况介绍1．市场规模及特色（1）随着生活水平的提高，人们对手表的需求已不仅限于平时即时的需求，而是集计时，多功能，时尚，价值，身份于一体。

近几年，中国的手表年销量达到5500万至66000万只水平，不过，中国目前平均每年每百人购买5只手表的消费水平较发达国家平均每百人年消费23只或较一般发展中国家每百人年消费12只得水平相距甚远，因此应当还有相当大的发展潜力。

（2）中国的手表市场可划分为中高及低档，而中高档手表多为进口品牌，随着人们越来越重视手表的装饰作用，有些消费者宁愿花一些钱购买防震，防水等性能较好的中高档手表，因此，近年进口表如【梅花】【天梭】【英纳格】等销售呈现上升趋势。

其次款式新颖，质量稳定，价格适中的国内著名品牌【飞亚达】【罗西尼】等都深受消费者欢迎。

（3）而低档手表如电子手表的销售比较稳定，由于物美价廉受到学生及低收入者的青睐（4）经典款式表如【劳力士】【欧米茄】则以高贵，典雅的风格为主，成为注重身份，仪表的儒雅人士和老板人现实文化品位，社会地位的有效装饰品2. 流行趋势（1）目前来说，不同地区所流行的手表各有不同，东北地区的流行【雷达】及【米茄】，南方则流行【帝驼】及【劳力士】，中部则流行【天梭】及【浪琴】，在售价方面，一些高达10万至30万元的【劳力士】都有其市场。

（2）至于款式方面，机械盖表日益收到重视。

由于消费者认为是硬表虽然方便，但却呆板，所以在用…表‟的层次获得满足后，便开始向…玩表‟的阶段迈进。

（3）男用手表的自动机蕊将会成为主流（4）秒表功能的手表将大幅增加（5）不绣钢运动款式，防古款式系列表再次受到消费者的青睐，而手表的尺寸越来越大，洒桶形手表将大受欢迎（6）卡通表不仅受到小朋友的喜爱，越来月多的年轻人也开始对之钟情五、分析结论与建议分析以上调研结果，我们很容易得出如下结论：（1）中国手表市场销售前景看好（2）劳力士手表无论是款式，质量，档次上在中国的销售前景都是很的综上提出以下几条建议：（1）按照消费者需求生产不同款式的手表（2）市场价格应适当，大多数消费者容易接受的价格即可六、说明由于时间，调查人数，调查地点，国外环境因素，资金等限制，会使调研结果有一定的误差。

对于这一点，特此加以说明七、谈判的方法及策略：（一）开局：因为这是双方第一次业务往来，应力争营造一个友好、真诚的气氛，以淡化和消除双方的陌生感，以及由此带来的防备甚至略含敌对的心理，为实质性谈判奠定良好的基础。

方案一：情感交流式开局策略：通过谈及双方合作情况形成感情上的共鸣，把对方引入较融洽的谈判气氛中。

方案二：采取一致式开局策略：以协商、肯定的语言进行陈述，使对方对己方产生好感，产生双方对谈判的理解充满“一致性”的感觉，从而使谈判双方在友好、愉快的气氛中展开谈判工作。

（二）中期阶段：1、唱红白脸策略：由两名谈判成员其中一名充当红脸,一名充当白脸辅助协议的谈成，适时将谈判话题从价格上转移至交货期及长远利益上来，把握住谈判的节奏和进程，从而占据主动；2、层层推进，步步为营策略：有技巧地提出我方预期利益，先易后难，步步为营地争取利益；3、把握让步原则：明确我方核心利益所在，实行以退为进策略，退一步进两步，做到迂回补偿，充分利用手中筹码，适当时可以退让赔款金额来换取其它更大利益；4、突出优势：以资料作支撑，以理服人，强调与我方协议成功给对方带来的利益，同时软硬兼施，暗示对方若与我方协议失败将会有巨大损失；5、货比三家策略：利用同行业竞争对手的不可相比性来与正在进行的谈判进行场外对比，给对手造成同一产品的压力，让其能够做出相应的让步；6、打破僵局策略：合理利用休息时间，首先冷静分析僵局原因，再运用把握肯定对方形式，否定对方实质的方法解除僵局，适时用声东击西、角色互换策略，打破僵局；（三）休局阶段：如有必要，根据实际情况对原有方案进行调整。