新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit11答案及注解
商务英语Unit11参考答案
Unit 11 ChangePart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 We have received the documents and taken _____D______ of the above orderwhich arrived at Sydney on the . “Vanguard”.A shipmentB consignmentC lotD delivery2 ______C_______ checking the goods we found that only 450 cases of ChineseBlack Tea were shipped.A AtB ForC OnD About3 This is the third time during the year ______D_____ you have short-shippedone of our orders.A whichB whatC whenD that4 It was found ____A_____ the error was due to a slip-up in our supply department.A thatB whichC whereD when5 We greatly regret the inconvenience this has caused ______D_____ you.A forB atC onD to6 We can _____B______ you that every effort will be made to ensure thatsimilar errors do not occur again.A ensureB assureC sureD insure7 We would refer _____C______ your consignment of raincoats under theabove order, which arrived here this morning.A atB forC toD from8 Upon examination, we found the goods are correct and _____B_____ goodcondition except Carton .,A atB inC onD under9 We can only assume that an oversight has been made in making______D______ the order.A downB outC forD up10 Therefore, we would like you to send us replacements ______C_____ delay.A withB noC withoutD outside11 Please also let us know what we are to do with this carton now_______B______ our possession.A atB inC forD of12 Thank you for your letter of March 28, informing us _______C______ thewrong delivery of raincoats.A atB withC ofD on13 We must apologize for this error, which resulted _______C______ carelessnessin our packing department.A inB atC fromD for14 We are now confirming that the replacements are indeed ______C______their way to you.A atB inC onD under15 We would appreciate it if you could return the carton _____C_____ question to us.A out ofB outsideC inD for16 We would suggest that you file a claim ______D______ the insurance agent ofthe PICC at your end.A forB atC inD against17 Therefore, the damages must have occurred in transit and we should not beheld ______B_____.A lyingB liableC liedD liability18 The above order was shipped _____C______, which was evidenced by theclean on board B/L.A clearB clearlyC cleanD cleanly19 Besides, the arbitral award is final and binding ______D_______ both parties.A atB forC toD on20 If parties to a contract desire to settle disputes, an arbitration clause is usuallymade in the contract well before a dispute _______B______ .A risesB arisesC lookD appear Part II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 个性冲突personality clash2 年度健康检查an annual health check-up3 首席执行官Chief Executive Officer4 首席财务官Chief Financial Officer5 营销部marketing department6 不合作态度uncooperative attitude7 管理顾问management consultant8 任何其他议题any other business9 办公桌轮用hot-desking10 开放式办公室open plan office11 奖金方案bonus scheme12 总部head office13 商业杂志business magazine14 净利润net profit15 毛利润gross profit16 公司简介company profile17 家用电器white goods18 员工士气staff morale19 员工流动率staff turnover20 管理风格management stylePart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.We want to be a company that is constantly renewing itself, leaving the pastbehind, adapting to change.我们希望成为一家不断自我更新，超越过去，适应变化的公司。
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit13答案及注解
Unit Thirteen OpulencePart I Pre-reading Questions1.Have you ever read The Wealth of Nations? How much do you know about the naturalprogress of opulence?答案范例：Yes, I have. As far as I’m concerned, people should first possess something that other people don’t possess. And then they exchange the things they possess with each other to accumulate wealth. The things can be raw materials, manufactured goods, personal skills and so on.2.What are the monetary policies? What are the influential factors in equilibrium interest rate?答案范例：Monetary policies include expansionary, contracted and prudent monetary policies and are the process by which the monetary authority of a country controls the monetary base.The influential factors in equilibrium interest rate are money supply and level of income.3.Can money buy happiness? Why or why not?答案范例：I think money can’t buy happiness, because the true value of life is reflected in our intrinsic heart. A happy family needs our love for family members, so does a happy friendship. And love can’t be bought with money. As long as we have a pair of eyes that can find beauty in the world and be content with our lot, we will be happy, which has nothing to do with money.Part II Extensive Reading段落大意难句解析词汇TEXT A1. 主旨归纳在城镇居民和农村居民之间进行的商业模式具有互惠互利性，城镇和农村的各工种居民的相互帮助促进了城镇的发展和农村的进步。
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit8答案及注解
Unit Eight Marketing (I)Part I Pre-reading Questions1.How can businesses attract more customers with similar products and services?答案范例：With similar products and services, businesses can attract more customers by means of high quality, competitive price, diverse channel, and effective marketing.2.Is branding important? Why?答案范例：Yes, branding is important for the following reasons:a)Branding demonstrates a company’s promise to its customers.b)Effective branding promotes recognition.c)Effective branding helps to build trust with customers..d)Branding provides motivation and direction for the staff.3.What makes a successful salesman?答案范例：There are some key ingredients of a successful salesman, such as:a)They aim high.b)They keep close contact with the customers.c)They pay close attention to market changes.d)They collaborate extensively, both internally and externally.e)They are always on the lookout for the opponents.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳本文通过星巴克在遭遇困境时作出运营调整的事例，说明企业要想为股东创造长期价值，就必须为顾客和员工创造长期价值。
商务英语阅读unit 11
Content
Text
Fast
Reading I Fast Reading II
TEXT “Toyota” of China
ding questions
1. How much do you know about Toyota and Chery? 2. What is the principle of Chery?
While Toyota is the fastest-developing automaker in the world, Chery is the fastest-growing auto company in China. Qin said frankly that realizing his company would be at the same exhibition hall with Toyota, Chery felt pressure initially, but then more excitement. “Today's Chery is actually similar to yesterday's Toyota,” Qin said. “We have been studying Toyota in our plan of production lines, manufacturing technologies, development of overseas markets and even utilization and design of auto shows. We do believe we can learn from Toyota in many aspects and it is an opportunity for us to learn at the same hall.”
当代商务英语综合教程2 Unit 11 The Cab Ride
Pre-class Task 1
Pre-class Task 1 Read the text once for the main idea(s). Do not refer to the notes, the glossary or dictionaries.
4
Text A The Cab Ride
14
Text A The Cab Ride
Passage
15 I opened the trunk and took the small suitcase to the door. The woman
was already seated in a wheelchair.
16 “How much do I owe you?” she asked, reaching into her purse.
当代商务英语综合教程 2 （第2版）
Unit 11 The Cab Ride
Contents
Text A The Cab Ride
Language in Use
Text B The Talent Story
of iPod
2
Warm-up Questions:
Warm-up Questions: 1. What is it like to be old? Have you ever thought of that question? 2. Interview your grand-parents, and find out how they wish to be treated.
“Oh, you're such a good boy,” she said.
10
Text A The Cab Ride
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit12答案
新世纪商务英语第二版阅读教程2：叶兴国unit12答案Unit12Part I Background Information美国“安全第一”网络银行成立于195年，是世界上第一-家新型的网络银行。
目前，全球已有超过1000家的银行开展网络银行业务。
网络银行是指依托信息技术的发展而兴起的一种新型银行，是基于互联网或其他电子通信网络而提供金融服务的银行机构，是金融创新与科技创新相结合的产物。
过去，传统银行业的优势在于拥有遍布全球的机构、代表实力的办公大厦、优秀的本土人才，其经营理念以富丽堂皇的高楼大厦作为银行信誉的象征，以铺摊设点、增加银行人员与客户面对面的服务为基础。
与此相反，网络银行这种全新的方式可以使客户不受时空限制，只要能上网，就能够在家里、办公室或旅途中方便快捷地管，理自己的资产，了解各种信息，享受银行的各种服务因此能极大地降低经营成本，创造巨大的利润，并最大限度地扩大业务规模。
据美国权威机构调查，在各类银行服务的平均每项交易成本中，传统银行分支机构最高.其次为电话银行，再次为ATM柜员机,网上银行最低，最高者与最低者相差800%以上。
在信息社会，网络是最便利的沟通、中介渠道，因此以高科技、高安全性高效便捷及低运营成本为特点的网络银行，将对传统银行业产生巨大影响，使整个银行业的竞争更加多元化、复杂化。
Part II Notes to the TextsText A What Is a Bank Really For?1.ATM:automated/automatic teller machine,自动柜员机。
2.immediate ae;附近。
此处immediate解释为“非常接近的,附近的”。
3.You’re banking where it was convenient to walk in sit down,and start an account–even though there’s a good chance that you seldom,if ever,actually walk into your bank to a teller anyone.即使以前去过，你现在也不会再去开户银行与出纳员面对面交读了。
新编商务英语阅读教程(第二版)参考答案
《《新编商务英语阅读教程》(第二版)练习参考答案》来自南京廖华在线阅读本文：《新编商务英语阅读教程》(第二版)练习参考答案《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit6答案及注解
Unit Six TravelPart I Pre-reading Questions1.How often do you travel? What’s the purpose of your last travel?答案范例：I usually travel twice every year, once during the summer vacation and once during the winter vacation. My last travel was to visit the Great Pyramid of Gaza.2.Does tourism promote international peace? How?答案范例：Yes, it does. Tourism can promote cultural understanding, mutual respect and peace dialogues at national and international levels.It also creates incredible opportunities for strengthening cross-border relations.3.What do you think contributes to a wonderful destination?答案范例：Many features such as friendly atmosphere, a safe environment, beautiful scenery, charming attractions, delicious food and comfortable accommodation can contribute to a wonderful destination.Part II Extensive Reading段落大意难句解析词汇TEXT A1.主旨归纳：文章从经济发展、科技和创新、旅游服务等方面对旅游业的影响，证明旅游消费者和零售商将面临又一个黄金期。
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Unit ElevenPart I Pre-reading Questions1.What is logistics according to your own knowledge?答案范例：Logistics is used more broadly to refer to the process of coordinating and moving resources – people, materials, inventory, and equipment – from one location to storage at the desired destination. It may involve the integration of information flow, materials handling, production, packaging, inventory, transportation, warehousing, and often security.2.What is the goal of logistics?答案范例：The goal of logistics is to ensure that resources are moved to the destination more efficiently and timely.3.Are supply chains important in the global economy? Why?答案范例：Yes, they are. Supply chains encompass the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. They also include coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, supply chains integrate supply and demand management within and across companies.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳文章通过对沃尔玛总部配销中心的流水线工作场景介绍，引出供应链管理概念，并指出其在当今世界商业活动中扮演着重要角色。
2. 结构分析I.介绍沃尔玛总部配销中心的流水线工作场景。
（Para. 1）II.介绍惠普公司调整自己的供应链，以更好地与沃尔玛对接。
（Para. 2）III.引入供应链管理（supply-chaining）这一概念，并介绍其作用。
（Para. 3）IV.以沃尔玛的成功为例，指出供应链管理在当前世界商业活动中具有重要作用。
（Para. 4）3. 难句解析(1)My Wal-Mart hosts took me over to the 1.2-million-square-foot distribution center, where weclimbed up to a viewing perch and watched the show. (Para. 1) 沃尔玛公司人员带我参观了一个占地120万平方英尺的配销中心，我们爬上一处高台，整个场所的工作流程尽收眼底。
distribution[ dɪstrɪ'bju:ʃn] n.分发，分配e.g. The present distribution policy demotivated people. 现行的分配政策使人们变得消极。
perch [pɜ:tʃ] n. 高处e.g. She watched the parade from her perch on her father’s shoulders. 她骑在父亲的肩上观看游行。
(2)Twenty-four hours a day, seven days a week, the suppliers’ trucks feed the twelve miles ofconveyor streams, and the conveyor streams feed into a huge Wal-Mart river of boxedproducts. (Para. 1) 一天24小时，一周7天，供应商的卡车就在这长达12英里的传送带小河边不停地装货，这些小河又汇集成一条巨大的沃尔玛盒装货物长河。
conveyor [kən'veɪə(r)] n. 运送者，传送者e.g.I watched in amazement, seeing how the pieces fell into these small boxes on a very smallconveyor. 我惊奇地看着这个过程，看着这些零件是怎么在一个非常小的传送带上掉进这些小盒子里。
stream [stri:m] n. 溪流e.g. There was a small stream at the end of the garden.这个花园的尽头有一条小溪。
(3)Just one company, Hewlett-Packard, will sell four hundred thousand computers through thefour thousand Wal-Mart stores worldwide in one day during the Christmas season, which will require HP to adjust its supply chain, to make sure that all of its standards interface with Wal-Mart’s, so that these computers flow smoothly into the Wal-Mart river, into the Wal-Mart streams, into the Wal-Mart stores. (Para. 2) 仅惠普一家公司，在圣诞节期间一天就会在全世界4000家沃尔玛商场销售40万台电脑，这就要求惠普调整自己的供应链，确保其所有标准与沃尔玛配销中心对接，这些电脑才能顺利通过沃尔玛一级又一级的流水线进入沃尔玛商场。
worldwide['wɜ:ldwaɪd] ad.遍及全世界地e.g. His books have sold more than 20 million copies worldwide.他的书在全世界卖出了两千多万本。
interface['ɪntəfeɪs] v. 接合，连接e.g. He had interfaced all this machinery with a master computer.他已将这整台机器与一台主控计算机连接起来。
(4)Wal-Mart’s ability to bring off this symphony on a global scale —moving 2.3 billiongeneral merchandise cartons a year down its supply chain into its stores —has made it the most important example of the next great flattener I want to discuss, which I call supply-chaining. (Para. 3) 沃尔玛这种在全球范围内奏响此交响曲的能力（一年内通过其供应链把23亿个普通商品纸箱运至各分店），使其成为我要讨论的下一个推平器中的最重要案例，我把它称为“供应链管理”。
symphony ['sɪmfənɪ] n. 交响乐e.g. Each musician is an active member of the symphony. 每个音乐家都是交响乐中活跃的一个分子。
chain [tʃeɪn] n. 链子，链条e.g. His open shirt revealed a fat gold chain.他敞开的衬衣里露出一条粗大的金链子。
(1)To appreciate how important supply-chaining has become as a source of competitiveadvantage and profit in a flat world, think about this one fact: War-Mart today is the biggest retail company in the world, and it does n ot make a single thing. All it “makes”is a hyperefficient supply chain. (Para. 4) 在当前的扁平化世界里，供应链管理已成为一种竞争优势和利润的来源，为能对此有更好的理解，只需思考一点：沃尔玛是当今世界上最大的零售公司，可它却不制造任何商品；它所“制造”是一种超级高效的供应链。
appreciate [ə'pri:ʃieɪt] v.理解e.g. She never really appreciated the dep th and bitterness of the family’s conflict.她从未真正理解该家庭矛盾的深度与激烈程度。
advantage [əd'vɑ:ntɪdʒ] n. 优势e.g. The great advantage of home-grown oranges is their magnificent flavour.自产橙子的巨大优势是其极好的味道。
4. 词汇注释(1)headquarters [ˌhed'kwɔːtəz] n. 总部(2)distribution center配销中心(3)electric eye 电子眼(4)cashier [kæ'ʃɪə(r)] n.收银员(5)via ['vaɪə] prep.通过(6)HP惠普（美国计算机公司）(7)global collaboration全球协作(8)hyperefficient ['haɪpəɪ'fɪʃənt ] a.超级高效的(9)duplicate ['djuːplɪkeɪt] v. 复制Text B1. 主旨归纳：文章通过对联邦快递和联合包裹服务公司案例的介绍，指出供应链管理在现代商业中扮演着重要角色。