BEC高级口试历年真题(打印)
BEC商务英语高级口语-试卷16_真题(含答案与解析)-交互

BEC商务英语(高级)口语-试卷16(总分6, 做题时间90分钟)1. SECTION 1 INTERVIEW (ABOUT 3 MIN)1.1. Practise answering these questions.Phase One:? Can you tell me about your present job and your plans for the future?? Can you tell me about your course of studies and why you chose this course?Phase Two:? How important is English in your country?? What impact does technology have on business in your country?SSS_TEXT_QUSTI该问题分值: 2答案:正确答案:2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1.? Time Management: the importance of punctuality in all aspects of work,? Recruitment: how to ensure that job ads attract appropriate applicants.? Customer Relations: how to set up an effective customer services system.SSS_TEXT_QUSTI该问题分值: 2答案:正确答案:1。
BEC商务英语(高级)口语模拟试卷19(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷19(题后含答案及解析)题型有:1. SECTION 1 INTERVIEW (ABOUT 3 MIN) 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideSECTION 1 INTERVIEW (ABOUT 3 MIN)In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minutes. You have one minute to prepare your ideas. A Quality control: the importance to a company of monitoring the quality of its goods and services B Information management: how to ensure that information is managed effectively within a company C Financial planning: the factors involved in deciding on appropriate pricing strategies正确答案:解析:Quality Control: the importance to a company of monitoring the quality of its goods and services Successful businesses inevitably place great emphasis on managing quality control-carefully planned steps taken to ensure that the products and services offered to their customers are consistent and reliable and truly meet their customers’ needs. Almost all companies monitor the quality of the services they deliver to uphold their reputations, ensure satisfied customers and generate repeat business. Information Management: how to ensure that information is managed effectively within a company The best way to manage information effectively within a company is to set up an information management department. The department serves engineers, functional area managers, corporate planners, and sales representatives. Examples of information provided by the department include new product announcements, corporate intelligence, and pricing information. The information management department is the last link in an information systems loop that provides on-line, instantaneous access to data on economic trends, competitive activities, social changes, political developments, and markets. Financial Planning: the factors involved in deciding on appropriate pricing strategies Product costs are the central issue involved in pricing strategy. Profit comes only from the remaining between costs and sales. Besides, how much “more” to be charged depends on other factors. For example, the comparison with other competitors: the company charges high price for its products/services when it has a competitive advantage, or there is uniqueness about the product; and the company keeps the prices for the product/ services artificially low in order to gain market share, increase customer interest and establish a hold in the market.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of thetest you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candiates Customer Involvement Your company has decided to try to increase customer involvement in the range and quality of its products. You have been asked to consider how this could be done. Discuss, and decide together: ?how customers’ opinion of products can be obtained most effectively ?what use a company should make of information provided by customers. For three candidates Employee of the Year Award Your company has decided to introduce an Employee of the Year Award. You have been given the task of organising this scheme. Discuss, and decide together. ?what criteria should be used to select the winner ?which people inside and outside the company should be asked to help choose the winner ?what kinds of rewards would be most suitable for the winner.正确答案:解析:For Two CandidatesCustomer Involvement ?how customers’opinion of products can be obtained most effectively To set up a specific channel for customers to pose up their suggestions, for example, email address or telephone; to set up a customer team, to evaluate their suggestions and recommendations, and put it into use. ?what use a company should make of information provided by customers It’s better to evaluate the feasibility of suggestions and information provided by customers. If it is feasible, it could be put into use in a small scale for experiment. If it is successful, then it could be used in a large scale. For Three CandidatesEmployee of the Year Award ?what criteria should be used to select the winner Professional skills, improvement in one’s position, and relations among staff could be criteria for the award. ?which people inside and outside the company should be asked to help choose the winner It’s better to invite managers from all levels within the company, as well as customer representatives, for it will make them feel involved in the company. ?what kinds of rewards would be most suitable for the winner One-week holiday with family sponsored by company, and two-month training opportunity could be best.。
BEC商务英语高级考试历年真题

BEC商务英语高级考试历年真题(1)The Negotiating TableYou can negotiate virtually anything。
Projects, resources, expectations and deadlines are all outcomes of negotiation。
Some people negotiate deals for a living。
Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial。
Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him。
The starting point for any deal, he believes, is to identify exactly what you want from each other。
More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes"。
BEC商务英语高级考试历年真题【范本模板】

BEC商务英语高级考试历年真题(1)The Negotiating TableYou can negotiate virtually anything。
Projects, resources, expectations and deadlines are all outcomes of negotiation。
Some people negotiate deals for a living。
Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation。
He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him。
The starting point for any deal, he believes, is to identify exactly what you want from each other。
More often than not, one party will be trying to persuade the other round to their point of view。
BEC高级口语真题答案

BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系:让客户感到受到重视的重要性B.公司发展:控制公司扩张的重要性C.营销:如何确保公司的代理商始终保持高效率PART 2A. Customer relations: the importance of making customers feel valued.In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible.B. Company growth: the importance to a company ofcontrolling expansionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company.As we all know, signing an agency agreement with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the settarget, a decent reared will be offered. If he fails to do so, he will not get the commission. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone.PART 3A.O ur company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions?B. I have heard of that. I think this is quite good for thefuture development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A. That’s sounds good. But who do you think should bechosen as the member of the committee? The head of each department, or some professional people from outside?B.Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard.A. Yeah. I think each department may prepare a box forcollecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members.B. As for the evaluation of suggestions, of course it is thecommittee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance.A. You are right. And specific rewards should be also beannounced to all members of staff so as to encourage them to offer valuable suggestions….【剑桥BEC真题集第二辑】TEST 2A. 沟通技能:给录用的员工培训外语的重要性B. 广告:如何选择合适的机构处理公司公告C. 财政:如何决定公司是否上市PART 2A. Communication skills: the importance of foreign language training for selected employees.In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon.B. Advertising: how to select a suitable agency to handle a company’s advertisingIn order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agencyshould be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products.C. Finance: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on.PART 3A. Our company will open a new branch in another part ofthe country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B. Yes, it certainly is. But it is a problem to makerelocation attractive for staff, since it is far from here and not many people want to work there. Away fromtheir families and old co-workers, they may feel lonely and less-motivated.A. That’s a problem. But I think the company can offersome financial incentives to those who are to be assigned there, for example, relocation allowance.B. Good idea. Besides, the company can address the staff’shousing need by relocating or establishing temporary permanent housing arrangement for them.A. I agree. The company should provide staff with sufficient information about the new location.B. Yes, the information about the local people can cultureis very useful and important. That can help them get prepared before they are sent there.A. And so is the information about the surroundingenvironment, including climate, local customs, people’s living habits, etc.B. I couldn’t agree with you any more. All the informationyou mentioned will make them adjust to the new work place.【剑桥BEC真题集第二辑】TEST 3PART 2A. Personnel management: the importance to a company of having well-motivated staffFirst of all, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. Second, I think a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you.B. Strategic planning: how to decide whether to purchaseor rent company premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision.C. Sales: how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market tosee what price level can be accepted by our potential customers. We will also have to study the consumers’habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.PART 3A. You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company?B. The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A. Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits.B. Tha t’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well.A. Exactly. Then how to promote the need for health and fitness to all staff?B. In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’talk must be convincing enough to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.【剑桥BEC真题集第二辑】TEST 4A. 市场调查:调查了解顾客习惯和态度的重要性B. 财务管理:怎样为公司找到消减成本的方法C. 交流沟通:怎样在公司内部不同部门之间建立有效的工作关系PART 2A. Market research: the importance of finding out about customers’ habits and attitudes.As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B. Financial management: how to identify ways of reducing costs in a companyThe general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give fullplay to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business.munication: how to achieve an effective working relationship between different departments within a company?First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so thatthey will work in a spirit of sharing differences while retaining common ground.PART 3A. Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company?B. By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is the improvement of productivity and effectiveness of staff.A. I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees?B.I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm.A.Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B.I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.【剑桥BEC真题集第三辑】TEST 1A.与客户关系:忠实顾客关于产品的意见对公司的重要性B.员工的发展:为员工设计有效的职业规划对公司发展的重要性C.企业发展策略:怎样保持公司股东的信心PART 2A. Customer relations: the importance to a company of reliable customer of opinions of productsThe reliable customers’opinions play an important role when a company wants to stay ahead in the fiercecompetition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration when it tries to upgrade its products or develop new ones.B. Development: the importance to a company of developing effective career plans for staffA successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself.With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, devoted themselves to their jobs, and become much more loyal to the company. Therefore, a good career plan will benefit both the company and its staff.C. Business strategy: how to maintain the confidence of company share holders.Shareholders’confidence is very crucial for every company. In order to maintain the shareholders’confidence, Firstly, the company need to explain to them certain things about stock market dynamics and fluctuations. In addition, companies should try their best to improve the business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they can be more confident about the company. (shareholder are very important to a company, because they buy the stocks of the company and therefore, provide capital for the company, so the company can keep sufficient financial resources to operate and develop.) PART 3A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem?B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment.A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk.B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc.A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours?B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system.A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements,personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees’morale, and meet the needs of employees with children and other outside demands.【剑桥BEC真题集第三辑】TEST 2A.质量监控:公司对自己的产品和服务实行质量监控的重要性B.信心管理:怎样保证信息在公司内部受到有效的管理\C.财务规划:影响合理定价策略的因素PART 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first consider the quality and reputation of the company. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality standard can a company maintain its customer loyalty and attract morenew customers.B. Information management: how to ensure that information is managed effectively within a company Information management within a company is of great significance to a company. To some extent, it means life and death to a company. A common way to manage information is to set up a system and assign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the company.C. Financial planning: the factors involved in deciding on appropriate pricing strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Secondly, similar products of the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product. Last butnot least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A.O ur company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork?B.I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can go hiking, camping, fishing. I think these activities can enhance staff’s cooperative spirits.A. Yes, such activities are very relaxing, especially hikingand camping, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship.B. Right. Through these activities, people from differencecompanies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work.And by the way, what’s the importance of teamwork for the staff in your opinion?A. Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B. I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. By using teamwork we can make this complicated work become simple and easy, and we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between the boss and subordinates. In addition, in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the managers can thus save the energy and time for trouble-shooting. In this way our company can become a united one. Research and common sense also tell us that having teams that work well together usually results in several important business benefits: improved performance, increased productivity, increased creativity, increased sense of employee motivation andbelonging. Effective teamwork also improves individual and overall performance. As a result, our new company is able to bloom in the business.【剑桥BEC真题集第三辑】TEST 3A.员工关系:公司给所有员工提供一定便利的重要性B.技术:公司定期更新技术设备的必要性C.战略规划:在机构内部有效完成变革所涉及的因素Part 2A. Staff relations: the importance of a company providing a range of facilities for all staff.In my opinion, staff relations play an important role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relations.Firstly, in this way staff will feel they are valued and their contribution is recognized by the company. (staff morale) Secondly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients )B. Technology: the importance to a company if regularlyupgrading its technological equipmentNowadays, with the quick development of science and technology, it is very necessary for a company to regularly upgrade its technological equipment.First, this can help to improve the work efficiency. Second, new technological equipment can help set up a good image for a company, thus leaving a good impression on clients. Third, this can help to broaden staff’s horizon. They will be informed of the latest development in the world, particularly in their own field. Therefore, regularly upgrading the technological equipment can benefit a company a lot.C. Strategic planning: the factors involved in managing change effectively within an organizationIn order to manage change effectively within an organization, we have to take some factors into consideration.First, it is very important to find a proper way to introduce change to staff, for this will decide their response to change to some degree. Second, the new opportunities brought by the change should be emphasized, which can help to shift staff’s focus on possible parts they don’t like. Third, staff should be encouraged to give their feedback ,and accordingly, somerevision can be made in order to show that staff’s opinions are valued.PART 3A.Y ou know, our company is considering funding a regional educational project for 16 to 18-year-old students who are interested in a business course. I think it is good news for those students and also a good chance to promote the name of our company.B.I agree with you. Students can benefit from this project and learn something about business. And we can take this opportunity to launch and advertising campaign via all kinds of media, such as TV, radio, and major newspapers.A. Yes, but we should not forget the Internet. As youknow, many people surf on the Internet regularly to get necessary information. Besides, it is quite cheap to advertise on the internet, much cheaper than that on TV or radio.B. You got it. But there is something we should payattention to. That is, how should the progress and outcomes of the project be monitored?A. Well, how about setting up a foundation, which candecide the amount granted to each student according。
BEC商务英语高级考试历年真题

BEC商务英语高级考试历年真题(1)The Negotiating TableYou can negotiate virtually anything。
Projects, resources, expectations and deadlines are all outcomes of negotiation。
Some people negotiate deals for a living。
Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial。
Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him。
The starting point for any deal, he believes, is to identify exactly what you want from each other。
More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes"。
BEC高级口语真题答案
BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系:让客户感到受到重视的重要性B.公司发展:控制公司扩张的重要性C.营销:如何确保公司的代理商始终保持高效率PART 2A.Customer relations: the importanee of making customers feel valued.In my opinion, maintaining good customer relations is of vital importa nee to a bus in ess. If not, you may have no way to sell your products or services to customers. The n, there is no chaneefor you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a n umber of ways to make them feel valued. Firstly, you should have a frien dly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggesti ons for improvement of your products or services. Secon dly, provide them with good after-sale service. Whe n they run into some problems ordifficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your tech ni cia ns as soon as possible.B Company growth, the importance to a company of con trolli ng expa nsionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expa nsion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the compa ny. For in sta nee, a departme nt store in our city used to be very prosperous before it sought for expa nsion. A few years ago, it began establishing branch stores in other cities throughout the prov in ce. With in a period of two years, scores of bran ches had bee n sep up in and outside the prov in ce. At first, bus in ess was okay and everyth ing went well. The n, some problems bega n to occur due to lack of funds and skilled man agerial staff. A couple of years later, the department store simply went bankrupt. This is a less on for us to lear n.C. Marketing,how to ensure that agents maintain a high level of effective ness whe n represe nting a compa ny As we all know, sig ning an age ncy agreeme nt with a firm is a customary practice inmarketing. In order to ensure they maintains a high level of effective ness, I thi nk, firstly make an attractive en courageme nt program, that is, to set up clear target for the age nt. If the age nt reaches the set target, a dece nt reared will be offered. If he fails to do so, he will not get the commissi on. Sec ond, check and supervise the process or progress of the marketing campaig n laun ched by your age nt. If somethi ng has gone wrong, immediately correct it. If your age nt runs into difficulties, you should offer a hand without any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.PART 3A.Our company is planning to introduce a suggestion scheme so as toen courage staff members at all levels to con tribute ideas and suggesti ons. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make con tributi ons?B.I have heard of that. I think this is quite good for thefuture development of our company. As for ways of setting upsuch a scheme, the first step come to my mind is to get agroup of people together to orga nize a committee. The majortask for them is to draw up some staff members.A. That ' sounds good. But who do you think should be chose n asthe member of the committee? The head of each department, orsome professional people from outside?B. Some departme nt leaders can be in eluded, but not every one ofthem. We may select a couple of senior con sulta nts of our compa ny to be put on the committee. And ordi nary staff members should also be represe nted in the committee, so that voices from shop floors can heard.A.Yeah. I think each departme nt may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special colum n can be created onthe compa ny ' website for idea collecti on since in ter netis almost available for all staff members.B.As for the evaluati on of suggesti ons, of course it is thecommittee that will have the final say. The committeeis supposed to draw up specific sta ndards for the sake ofevaluati ng, qua ntitative and finan cial sta ndards, for insta nee.A. You are right. And specific rewards should be also be announ cedto all members of staff so as to en courage them to offervaluable suggestions …【剑桥BEC真题集第二辑】TEST 2A.沟通技能:给录用的员工培训外语的重要性B.广告:如何选择合适的机构处理公司公告C.财政:如何决定公司是否上市PART 2m uni cati on skills: the importa nee of foreig nIan guage training for selected employees.In my opinion, it is very important to provide se ectedemployees with foreig n Ian guage training. As we all know, globalization brings many chances of internationalbus in ess cooperati on. Employees are likely to deal with foreig n customers or clie nts, or travel abroad on bus in ess, so a good comma nd of foreig n Ian guages is importa nt.Therefore, i n order to help employees to accomplish their task, foreign Ianguage training should be offered,especially to those selected ones who involve in the in ter nati onal market, so that they can shoulder up the resp on sibility soon.B.Advertising: how to select a suitable agency to handle a company 'advertisingIn order to select a suitable age ncy to han dle a compa ny ' advertising, I think the following three points should be con sidered. First, the selected age ncy should have a good track record and a good reputation, which may ensure profo und kno wledge in desig ning, produc ing and publishing advertising. Second, the size of the agencyshould be take n into con siderati on. The larger the size, the more powerful it may be. Third, comm uni cati on is necessary to know whether the age ncy is familiar withthe features of the company and its products.C. Finan ce: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the adva ntages brought by this should be take n into full view. Sec ond, the policy concerning list ing a compa ny onto the stock market should be checked to see whether aPART 3A. Our compa ny will ope n a new branch in ano ther partthe coun try. Therefore, some members of staff n eed tobe sent there to do bus in ess. This is good n ews for usbecause it means our compa ny is grow ing.B. Yes, it certainly is. But it is a problem to make relocationattractive for staff, since it is far from here and not many people want to work there. Away from face-to-face compa ny meets the requireme nts. Third, responsibilities that a listing company has be bear shou be fully un derstood, such as disclosure of director ' all kindsof expe nses, tax and so on.the Idduty, oftheir families and old co-workers, they may feel Ionely and less-motivated.A. That ' a problem. But I think the company can offer somefinancial incentives to those who are to be assigned there, for example, relocation allowanee.B. Good idea. Besides, the company can address the staff ' housingneed by relocating or establishing temporary perma nent hous ing arran geme nt for them.A. I agree. The company should provide staff sufficientinformation about the new location.B. Yes, the information about the local people can culture is veryuseful and important. That can help them get prepared before they are sent there.A. Andso is the information about the surrounding le 'withen viro nmen t, i ncludi ng climate, local customs, peop livi ng habits, etc. B. I couldn 'agree with you any more. All the informati youmentioned will make them adjust to the new wo place. on rk【剑桥BEC真题集第二辑】TEST 3PART 2A. Pers onnel man ageme nt: the importa nee to a compa ny of hav ing well-motivated staffFirst of all, having well-motivated staff ensures better productivity. Whe n an employee is highly motivated, there should be nothing to preve nt him from devot ing himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhanceproductivity and overall performa nee. Sec on d, I thi nk a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfacti on with the job and the firm. Compa ny loyalty in turn will greatly reduce turno ver level and help retain the best brain n eeded by the firm. Fin ally, if every one is very motivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiastic, how can you possibly be imm une to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That 'all. Thank you.B Strategic planning,how to decide whether to purchase or rent compa ny premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or torent compa ny remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company' financial situation to see whether we now have eno ugh money to purchase premises. Any ignorance of current financial situation will break company ' cash flow or even undermine the company ' no rmal producti on. Secon dly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a Iong-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some ren ted houses? After all these careful studies we can fin ally make our decisi on.C.Sales,how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them in to the market. The price level we should set at least in cludes all the cost and in vestme nt and makes us gain some margins. Sec ond, we should carry out an in vestigati on or market researchin the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers' habits and the popularity of our new products in the target market. On ly through these comprehe nsive in vestigati ons can we ensurethe appropriate price levels of our new products.PART 3A.You know, our company is considering providing a fitness centreon the premises to help employees improve their health and fit ness. What ben efits do you think the fitn ess centre can bring for our compa ny?B.The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A. Y es, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the work ing efficie ncy and do more work for our compa ny. Therefore, the compa ny will gai n more profits.B. That s true. And I also believe that the fitness centre will simulate the staff 's en thusiasm for both work and life. The staff will become more faithful to the compa ny si nee they will be aware that the company has been treating them well.A.Exactly. The n how to promote the n eed for health and fitn ess to all staff?B.In my opinion, in order to promote the n eed for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importa nee of the exercises to health, and the importa neeof health to life and work. The experts' talk must be convincing eno ugh to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercis ing and buildi ng or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercis ing seem to be effective to improve the health of the staff.【剑桥BEC真题集第二辑】TEST 4A.市场调查:调查了解顾客习惯和态度的重要性B.财务管理:怎样为公司找到消减成本的方法C.交流沟通:怎样在公司内部不同部门之间建立有效的工作关系PART 2A.Market research: the importance of finding out about customers 'habits and attitudes.As we all know, your customer s habits and attitudes will exert a great in flue nee on the producti on and sales of your products, or services. Customer s habits, especially their con sum ing habits,will decide to what exte nt they can accept the price of your products, which will directly affect the pric ing of your products. Customer "s attitudes towards your products or service reflect thequality of your products or services and will decide whether your products or services can rema in popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right directi on.B Financial management: how to identify ways ofreduc ing costs in a compa nyThe gen eral purpose of a compa ny is to make profits, and reduc ing costs, which in tur n will ben efit the customers. One way to reduce costs is to set up a system in which staff members could work effectively .In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Ano ther way is preve nt any waste of materials in producti on, by updati ng equipme nt and tech no logy, for instanee. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplify ing some procedures of doing bus in ess.munication: how to achieve an effective working relati on ship betwee n differe nt departme nts with in a compa ny?First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importa nee of team work. They will realize that what they are doing now is not just for their own departments, but for the well-be ing of the whole compa ny. In this way therewill be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, compa ny should do something to help people from different departments to un dersta nd and comm uni cate with each other. For example, we can hold regular gatherings in which every one can have the cha nee to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while reta ining comm on ground. PART 3A.Incen tive schemes have become a very popular form of employee ben efits as they work as a reward scheme for the most productive people in the compa ny. What ben efits do you think an incentive scheme for staff would bring to the compa ny?B.By linking ben efits to targets mea ns that employees are encouraged to work hard and are rewarded when they reach the targets. As for the ben efits brought by an incen tive scheme to the compa ny, the most obvious one is the improveme nt of productivity and effective ness of staff.A. I totally agree with you. Good incentive schemes will help to improve the bus in ess of a compa ny with its staff s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arran ged to en courage the employees? B」think a company should offer the health and well-bei ng in sura nee, allowa nee for tran sport and travel,proper and timely bonu ses for additi onal job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff ' working enthusiasm.A.Y es, performa nce-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, un til it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B」agree with you. Also, probably flexible time of worki ng is another good incentive scheme, especially for women workers who have childre n, because the staff can arrange and bala nee their work and family.【剑桥BEC真题集第三辑】TEST 1A.与客户关系:忠实顾客关于产品的意见对公司的重要性B.员工的发展:为员工设计有效的职业规划对公司发展的重要性C.企业发展策略:怎样保持公司股东的信心PART 2A Customer relations, the importance to a company of reliablecustomer of opini ons of productsThe reliable customers' opinions play an important role when a company wants to stay ahead in the fiercecompetiti on as well as in the market. So the evaluati on and judgment of reliable customers will serve as valuable clues for a compa ny to improve its products. The compa ny can take the feedback in to con siderati on whe n it tries to upgrade its products or develop new on es.B.Development: the importanee to a company of develop ing effective career pla ns for staffA successful company should have effective career plans for its staff. It is n ot only ben eficial to staff members, but also to the company itself.With admirable career pla ns, a compa ny will become very attractive to talented personnel, so it will be easier for the compa ny to recruit new staff of high quality and that will enhance the compa ny ' competitive stre ngth.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and developme nt, devoted themselves to their jobs, and become much more loyal to the compa ny.Therefore, a good career pla n will ben efit both the compa ny andits staff.C.Busin ess strate how to maintain the con fide nce of company share holders.Shareholders' con fide nce is very crucial for every compa ny. In order to maintain the shareholders'con fide nee, Firstly, the compa ny n eed to expla in to them certa in things about stock market dyn amics and fluctuations. In addition, companies should try their best to improve the bus in ess and in crease the sales in come, so that the shareholders can get more profits from their investment. Also, a company had better offer regular in formati on about the bus in ess to let the shareholders know the company is in good conditions. In that they can be more con fide nt about the compa ny. (shareholder are very important to a company, because they buy the stocks of the compa ny and therefore, prov capital for the company, so the company can sufficie nt finan cial resources to operate and develop.) PART 3 A. Our compa ny is located in the busy city cen ter and a of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem ? B. Y es, the traffic jam takes us too should encourage mea ns in stead of case de keep lo t is heavy in rush hours and the traffic much time. I think the government people to use more public transport driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also ben eficial to our en vir onment.our staff can make their own choices. Now let ' move to the second topic: what the effects might be of allo staff to workflexible hours?B. Flexible work alter natives may be the sin gle importa nt factor in allowi ng us to create the lives we wa forourselves and our families. Some flexible work optioins serve tospread existi ng jobs further, creat ing a model for a saner, more huma ne work system.A. Yes, I agree with you. Flexible work can help the staff fittogether the sometimes irregular pieces of a modem lifestyle: family dema nds, professi onal requireme nts, personal needs for A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may of have con trol over the time, and you can enjoy the ease traveli ng to and from walk. B. But tak ing buses is cheap and you don 'n eed to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble maintenan ce, and park ing, etc. A. So it seems that we two can hardly agree with other. Since we have analysed the advantages disadvantages of public transport and private trans such each and po 戊 wingmostvariety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and ben efited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees' morale, and meet the needs of employees with children and other outside dema nds.【剑桥BEC真题集第三辑】TEST 2A.质量监控:公司对自己的产品和服务实行质量监控的重要性B.信心管理:怎样保证信息在公司内部受到有效的管理\C.财务规划:影响合理定价策略的因素PART 2A. Quality control: the importance to a company of mon itori ng the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first con sider the quality and reputati on of the compa ny. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality sta ndard can a company maintain its customer loyalty and attract more new customers.B.In formati on man ageme nt: how to en sure thatin formati on is man aged effectively withi n a compa nyInformation management within a company is of great significanee toa company. To some extent, it means life and death to a compa ny. A comm on way to man age in formati on is to set up a system and assig n certa in people to take charge of the work. On one hand, con fide ntial in formati on will be kept secret and safe, so as to have the rights and ben efits of the compa ny protected; on the other hand, other information should be circulated in time with in the compa ny so that un dersta nding will bedeepened among departments and staff members, which will be of great value to growth of the compa ny.C.Fin ancial pla nning: the factors in volved in decidi ng on appropriate pric ing strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Sec on dly, similar products of the rival firms: What are their prices? What are your product ' competitive adva ntages? In what aspect does your product superior to others? This can add extra value to your product. Last but not least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A.Our company is going to take over another company. In order toencourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of workprojects and leisure activities would be suitable to en courage teamwork?B.I think active leisure activities should be considered, in cluding en ergetic activities that also require one to use mentalpower. We can go hiking, camping, fishing. I think theseactivities can enhance staff' cooperative spirits.A.Y es, such activities are very relax ing, especially hiki ngand camp ing, which are won derful experie nee that will help us forget our stress. Besides, playi ng basketball orvolleyball can also help a lot to promote the spirit ofcooperation and friendship.B.Right. Through these activities, people from differe neecompanies will become more familiar to each other, and knoweach other better, which makes it easier for them to comm unicate with each other in their work. And by the way, what' the importanee of teamwork for the staff in your opinion?A.Encouraging teamwork and keeping schedule are importa nt to managi ng a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B.I quite agree with you. I n my view teamwork is a key element forsuccess in today' world. It facilitates in teracti on betwee n staff and helps absorb in formati on and retain kno wledge. Byusing teamwork we can make this complicated work become simple and easy, and we can create a sound and effective comm uni cati on with the project and mon itor the comm uni cati on betwee n members as well as the comm uni cati on betwee n the boss andsubordi nates. In additi on, in a team every one triesto help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the man agers can thus save the en ergy and time fortrouble-shoot ing. In this way our compa ny can become a un ited one. Research and comm on sense also tell us that having teams that work well together usually results in several importa nt bus in ess ben efits: improved performa nee, in creasedproductivity, in creasedcreativity, in creased sense of employee motivati on and bel onging. Effective teamwork also improves in dividual and overall performa nee. As a result, our new compa ny is able to bloom in the bus in ess.【剑桥BEC真题集第三辑】TEST 3A.员工关系:公司给所有员工提供一定便利的重要性B.技术:公司定期更新技术设备的必要性C.战略规划:在机构内部有效完成变革所涉及的因素Part 2A. Staff relati ons: the imp o什anee of a company providing a rangeof facilities for all staff.In my opinion, staff relati ons play an importa nt role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relati ons.Firstly, in this way staff will feel they are valued and their con tributi on is recog ni zed by the compa ny. (staff morale) Secon dly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients )B Technology the importance to a company 讦 regularlyupgradi ng its tech no logical equipme ntNowadays, with the quick development of scienee and tech no logy, it is very n ecessary for a compa ny to regularly upgrade its tech no logical equipme nt.First, this can help to improve the work efficie ncy. Sec ond, new tech no logical equipme nt can help set up a good image for a compa ny, thus leav ing a good impressi on on clie nts. Third, this can help to broaden staff ' horizon. They will be in formed of the latest developme nt in the world, particularly in their own field. Therefore, regularly upgradi ng the tech no logical equipme nt can ben efit a compa ny a lot.C. Strategicpossible parts they don ' like. Third, staff should be en couraged to give their feedback ,and accordi ngly, some planning: the factors involved in managing change effectively withi n an organizatio nman age cha nge effectively withi n In order toorga ni zation, conanFirst, it is very important to find a proper way to introducechange to staff, for this will decide response to opport un itiesemphasized, their change to some degree. Second, the brought by the cha nge should which can help to shiftstaff ' focus newbe on。
BEC商务英语高级考试历年真题
BEC商务英语高级考试历年真题(1)The Negotiating TableYou can negotiate virtually anything。
Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial。
Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”。
BEC 历年真题 部分
BEC 商务英语高级考试历年真题( 1)The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take aninterest in what the other person is saying, even if you think what they are sayingis silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company ’s situation17Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children ’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques 的文章。
高级商务英语(BEC)考试历年真题
高级商务英语(BEC)考试历年真题BEC商务英语高级考试历年真题(1)The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by sayin g “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negot iation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。
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BEC高级口试历年真题
Part One
About yourself
(1) What’s your name?
(2) How do you spell your name?
(3) How do you spell your family name/ surname/ last name?
(4) Where are you from?
(5) Would you say it's a good place to live in? (Why?)
(6) Do you like living in... ? (Why?)
(7) Where would you rather live,... or... ? (Why?)
(8) Do you think it would be better to live in...or ... ? (Why?)
(9) Do you come from a large family or a small family?
(10) Can you tell me a bit about... in your family?
(11) Do you work or are you a student in... ?
(12) What do you do?
(13) What do you study?
(14) What's your major?
(15) What do you like most about your job? (Why?)
(16) What do you like most about your studies? (Why?)
Free Time
(17) Do you have much free time?
(18) Do you have much free time?
(19) Do you find you have much free time?
(20) How do you spend your free time?
(21) What do you do in your free time?
(22) What's your hobby?
(23) Why do you like... ?
(24) Is there any particular reason why you enjoy... ?
(25) When did you first take up/ start... ? (Why did you start then?)
Transport
(26) How did you come here today?
(27) How did you travel to the test?
(28) Did you come here by bus?
(29) If you could travel by any form of transport you want, what would you choose? (Why?)
(30) Which form of transport would you like to travel by?
(31) How do you think you will travel to work in 15 years' time?
(32) How do you think you will travel to work 15 years from now?
Hotels
(33) What kind of accommodation do you usually stay in when you go on holiday?
(34) Do you stay in a hotel or an apartment You are on holiday?
(35) What kinds of facilities do you think hotels ought to provide for business
people? (Why?)
(36) Do you think companies should pay For their staff to stay in expensive hotels on business trips? (Why? /Why not?)
(37) Should people stay in expensive hotels on business trips? (Why? / Why not?)
Job
(38) What kind of job would you like to do most? (Why?)
(39) What would your ideal job be?
(40) What kind of job do you like?
(41) Should companies offer training to staff? (Why? / Why not?)
(42) Do you think companies should provide training for staff?
(43) Would you like to work abroad? (Why? / Why not?)
(44) Is the opportunity to work in another country important to you?
Training Course
(45) What kind of training course have you ever taken?
(46) Have you ever taken any training course?
(47) What do you think is most important when you choose a training course? (Why?)
(48) What do you usually expect from a training course?
Future Plan
(49) What would you like to do after you finish your studies? (Why?)
.
(50) What's your future plan?
(51) What are you doing now for the preparation ion of your future plan?
(52) What if you failed to find a job as a. . . ?
(53) What would you do if you couldn' t find a job as a. . . ?
Teamwork
(54) What kind of people do you most like working/ studying with? (Why?)
(55) What do you think makes a good team?
(56) What is a good team?
(57) Do you think you work in a good team? (Why? / Why not?)。