电子商务英语期末测试卷一及答案

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商务英语考卷(期末)

商务英语考卷(期末)

商务英语考卷(期末)一、选择题(每题1分,共5分)1. The main purpose of a business letter is to ________.A. provide detailed informationB. make a requestC. establish a personal relationshipD. All of the aboveA. IntroductionB. ConclusionC. Executive SummaryD. Bibliography3. When making a business presentation, you should________.A. speak as fast as possible to show your expertiseC. keep it simple and conciseD. focus on your own achievementsA. be vague and mysteriousC. include personal greetingsD. be written in all capital letters5. Which of the following is an example of passive voice?A. The manager approved the proposal.B. The proposal was approved the manager.C. The manager will approve the proposal.D. The proposal will be approved the manager.二、判断题(每题1分,共5分)1. Business writing always requires the use of formal language. ( )2. In a business meeting, it is acceptable to interrupt others while they are speaking. ( )3. A business plan should include a detailed financial forecast. ( )4. An elevator pitch should last for more than 5 minutes. ( )三、填空题(每题1分,共5分)1. A ________ is a written document that outlines the goals of a business and the strategies for achieving those goals.2. In a business contract, the ________ is the party that receives the product or service.四、简答题(每题2分,共10分)2. How can you effectively manage your time during a business presentation?4. Why is it important to proofread business documents?5. Describe the purpose of a SWOT analysis.五、应用题(每题2分,共10分)1. You are tasked with writing a business letter to a potential client. Outline the main sections and provide a brief description of each.2. You are preparing a business report on market trends. List three sources you would use to gather information.3. You are giving a business presentation on a new product. Describe how you would structure your presentation.5. You are creating a marketing plan for a new product. Identify three key marketing strategies you would use.六、分析题(每题5分,共10分)七、实践操作题(每题5分,共10分)八、专业设计题(每题2分,共10分)1. 设计一份商务英语课程大纲,包括课程目标、主要内容、教学方法及评估方式。

专科《电子商务英语》_试卷_答案

专科《电子商务英语》_试卷_答案

精品文档网络教育专科《电子商务英语》模拟试题一、(共七大题,共150分)一、Decide whether each of the following statements is true or false.1.( )E-commerce is just having a web site and doing business on it. (2分) ( ).标准答案:错误2. ( )The payment system, which used to be considered as one of the fatal factors hindering E-commerce development in the country, is now improved. (2分) ( ).标准答案:正确3. ( )The Internet was conceived by the Advanced Research Projects Agency(ARPA) ofernment in 1969 and was first known as the ARPANETA. (2分) ( ).标准答案:正确4. ( ) E-commerce involves the electronically-facilitated transactions between consumers through some third party without any troubles. (2分) ( ).标准答案:错误5. ( )Third party institutions include the schools, books, stores, professional organizations, research labs and companies with whom the authors are affiliated. (2分) ( ).标准答案:正确6. ( )E-government is “online government” and “Internet-based government”. (2分) ( ).标准答案:错误7. ( )Due to the volume of spam E-mail on the Internet, spam filters are essential to most users. (2分) ( ).标准答案:正确8. ( )There are two types of encryption: secret key and public key encryption. (2分) ( ).标准答案:正确9. ( )The search engines can help visitors get the information pages inside easily. (2分) ( ).标准答案:正确10.The buying and selling in an online auction is made possible through auction softwares. (2分)( ).标准答案:正确二、Answer the following questions.1.Please list the difference between Internet and World Wide Web. (5分)标准答案:The terms Internet and World Wide Web, as a matter of fact, are not one and the same. The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers. In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and other resources, linked by hyperlinks and URLs. World Wide Web is just one of the way that information can be circulated over the Internet.2. Please give out the definition of E-commerce according to business process perspective. (5分)标准答案:From a business process perspective, E-commerce is doing business electronically by completing business processes over electronic networks.3. What is the general idea of the B2C model? (5分)标准答案:If you could reach more customers, service them better, make more sales while spending less to do it, which would the formula of success for implementing a B2C E-commerce infrastructure.4. Please list the essential security requirements for sale electronic payments. (5分)标准答案:Four essential security requirements for safe electronic payments are: ·Authentication: a method to verify the buyer’s identity before payment is authorized.·Encryption: a process of making messages indecipherable except by those who have authorized decryption keys.·Integrity: ensuring that information will not be accidentally or maliciously altered or destroyed during transmission.·Nonrepudiation: protection against customer’s denial of orders placed and against merchants’ denial of payments made.三、Fill in the blanks with right answers and translate the sentences into Chinese.(20分)A. outweighB. clicked toC. rather than asking a question to a real life personD. they can get an automatic price-quote through a form1. There have been many warnings of the dangers of the Internet, but its power and benefits ___its dark side.译文_____________ (5分)标准答案:A,关于互联网的危害有很多警示,但它的魅力和带来的利益远远大于其不足的一面。

电子商务专业英语A试卷Word版

电子商务专业英语A试卷Word版

2007~2008年度第二学期《电子商务专业英语》期末考试试题( A 卷)专业 姓名 学号一 选择题(每题2分,共40分)1. The ( ) is the core of Internet business.A. InternetB. WebC. ARPAD. ARPANET 2. The ( ) evolved into the Internet.A. InternetB. webC. ARPANETD. www 3. ( ) is the meaning of EDI in E-commerce. A. Economic Development Institute B. Electron Diffraction Instrument C. Engineering Demonstrated Inspection D. Electronic Data Interchange4. ( ) are the three components of markets according to the Text. A. sellers, buyers and goods B. agents, products and processes C. businesses, consumers and Internet D. businesses, products and consumers5. ( ) sites do give visitors the chance to find almost everything they are looking for in one place.A. Portal sitesB. Auction sitesC. Storefront sitesD. Online shopping mall┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊┊┊┊┊┊┊┊┊┊订┊┊┊┊┊┊┊┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊┊┊┊6. Internet users can assume the role of either seller or bidder through ( ).A. Portal sitesB. Auction sitesC. Shopping mallsD. Bartering sites7. ( ) is e-commerce that uses security procedures and techniques, including cryptography and digital signatures, commensurate with anticipated risks.A. Secure managementB. Secure transactionsC. Secure e-commerceD. E-commerce8. Although ( ) are a popular form of payment for online purchases, many people resist the appeal and simplicity of ( ) transactions due to security concerns.A. digital cashB. e-WalletsC. micropaymentsD. credit cards9. ( ) ,cards with computer chips embedded on their faces, are able to hold more information than ordinary credit cards with magnetic strips.A. Peer-to-peer paymentB. E-BillingC. Smart cardsD. Credit cards10. ( ) is one example of digital currency. It is stored electronically and can be used to make online electronic payments. A. Digital cash B. E-WalletsC. Smart cardsD. E-Billing11. ( ) consists of data generated by site visits, including each visitor’s IP address, time of visit, frequency of visits and other information.A. Data miningB. Log fileC. eCRMD. Personalization12. ( ) is the application of CRM to an e-business’strategy and includes the personalization and customization of customers’experiences and interactions with a Web site, call center or any other method of customer contact with the e-business.A. Data miningB. Log fileC. PersonalizationD. eCRM13. B2C is differentiated B2B mainly in ( ).A. deconstructed value chainB. supply chain managementC. convenienceD. customer14. ( ), or disintermediation, occurs when a manufacturer or service provider bypasses a reseller or salesperson and starts selling directly to the customer.A. NegotiationB. CustomersC. Channel conflictD. Integration15. The relation between the SCO and SCM is ( ).A. SCM is the implementation of a SCOB. SCO is the implementation of a SCMC. SCM is part of the SCOD. SCO is part of the SCM16. E-logistics really means ( ).A. Logistics services for e-commerceB. Logistics services for electronic engineeringC. Logistics in Electronic IndustryD. Logistics for electronic engineering17. The SCO means ( ).A. Supply Chain OptimizationB. Supply Chain OrientationC. Supply Chain OrganizationD. Supply Chain Office18. The SCM means ( ).A. Supply Chain ManagerB. Supply Chain ManagementC. Supply Control ManagementD. Supply Control Manager19. ( ) refers to the relationship between two or more companies.A. B2CB. C2CC. B2BD. C2B20. ( ) refers to the relationship between the original equipment manufacturers (OEMs), secondary manufacturers, distributors, shipping companies, retailers and consumers.A. A B2B marketplaceB. A B2B exchangeC. A B2B integratorD. A company’s supply chain 二连线题。

电子商务英语答案

电子商务英语答案

电子商务英语答案【篇一:电子商务英语试题】>一、词汇和语法(本大题共20小题,每小题1分,共20分)根据句子的意思选择一个正确的答案,错选、多选或未选均无分。

1. she was appointed to _________ the advertising campaign.a. fightb. guidec. conductd. control2. he seems very much _________ to the proposal to build a hall.a. opposedb. competedc. contrastedd. resisted3. i am thinking of _________ a close relationship with my competitors.a. performingb. settlingc. organizingd. establishing4. i spent a very _________ hour in the library.a. productiveb. creativec. predictived. profitable5. they have _________ themselves as dedicated social workers.a. seenb. distinguishedc. definedd. differed6. industrial development is being _________ in the west of the country.a. concentratedb. tensedc. adjustedd. gathered7. the document requires _________ changes.a. stableb. strongc. authenticd. substantial8. when he moved to canada, the children _________ to the change very well.a. adoptedb. adaptedc. variedd. modified9. you should sign a contract to make your job situation_________.a. normalb. commonc. regulard. usual10. the pool of water on the playground _________ in the sun.a. evaporatedb. disappearedc. vanishedd. faded11. i like reading novel _________ tv.a. rather than to watchb. more than to watchc. more than watchingd. than watching12. “where is my notebook?” “ _________ .”a. here is itb. here it isc. it here isd. it is here13. for _________ interested in nature, the club offers hikes and overnight camping each week during the summer.a. whob. whomc. thosed. them14. she played _________ in the orchestra.a. a violinb. violinc. violinsd. the violin15. there is very _________ hope that she will pass the exam.a. fewb. muchc. littled. any16. he _________ the button before we could stop him.a. had pressedb. pressedc. would have pressedd. would press17. people used to think that the earth was flat, _________?a. usedn?t itb. wasn?t itc. don?t theyd. didn?t they18. _________ when it began to rain.a. scarcely had he gone outb. scarcely he had gone outc. had he gone out scarcelyd. he had gone out scarcely19. the food that mark is cooking in the kitchen _________ delicious.a. smellsb. is smellingc. has smelledd. has been smelling20. the business would be a success, _________ owned it.a. whob. whosec. whichd. whoever二、完形填空(本大题共10小题,每小题1分,共10分)从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。

专科《电子商务英语》_试卷_答案.doc

专科《电子商务英语》_试卷_答案.doc

网络教育专科《电子商务英语》模拟试题一、(共七大题,共150分)一x Decide whether each of the following statements is true or false.1.( )E-commerce is just having a web site and doing business on it・(2 分)( )标准答案:错误2.()The payment system, which used to be considered as one of the fatal factors hindering E-commerce development in the country, is now improved. (2 分)( )标准答案:正确3.()The Internet was conceived by the Advanced Research Projects Agency(ARPA) of ernment in 1969 and was first known as the ARPANETA. (2 分)()标准答案:正确4.() E-commerce involves the electronically-facilitated transactions between consumers through some third party without any troubles. (2 分)()标准答案:错误5.()Third party institutions include the schools, books, stores, professional organizations, research labs and companies with whom the authors are affiliated・(2)()标准答案:正确6.()E・government is "online governmenf' and u Intemet-based government^. (2 分)( )标准答案:错谋7.()Due to the volume of spam E-mail on the Internet, spam filters are essential to most users・(2 分)( )标准答案:正确8.()There are two types of encryption: secret key and public key encryption・(2 分)( )标准答案:止确9.()The search engines can help visitors get the information pages inside easily・(2 分)( )标准答案:正确10.The buying and selling in an online auction is made possible through auction softwares. (2 分)( )标准答案:正确%1.Answer the following questions・I -Please list the difference between Internet and World Wide Web. (5 分)标准答案:The terms Internet and World Wide Web, as a matter of fact, are not one and the same. The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity betweencomputers・ In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and othe『resources, linked by hyperlinks and URLs. World Wide Web is just one of the way that information can be circulated over the Internet・2.Please give out the definition of E-commerce according to business process perspective・(5 分)标准答案:From a business process perspective, E-commerce is doing business electronically by completing business processes over electronic networks・3・ What is the general idea of the B2C model? (5 分)标准答案:If you could reach more customers, service them better, make more sales while spending less to do it, which would the formula of success for implementing a B2C E-commerce infrastructure・4.Please list the essential security requirements for sale electronic payments・(5 标准答案:Four essential security requirements for safe electronic payments are: -Authentication: a method to verify the buyer's identity before payment is authorized・•Encryption: a process of making messages indecipherable except by those who have authorized decryption keys・•Integrity: ensuring that information will not be accidentally or maliciously altered or destroyed during transmission.・Nonrepudiation: protection against customer's denial of orders placed and against merchants' denial of payments made ・三、Fill in the blanks with right answers and translate the sentences into Chinese・(20 丿介)A.outweighB.clicked toC.rather than asking a question to a real life personD.they can get an automatic price-quote through a formL There have been many warnings of the dangers of the Internet, but its power and benefits __ its dark side.译文 ___________ (5分)标准答案:A,关丁•互联网的危害有很多警示,但它的魅力和带來的利益远远大丁•其不足的一面。

《跨境电商英语》期末试卷

《跨境电商英语》期末试卷

《跨境电商英语》期末试卷__________系_____级专业班姓名学号____________第I卷(1-4页)包括写作与阅读两部分,答题时间为45分钟。

卷I和答题纸在开考时分发。

Part I Writing(10’*2=20’)Directions:For this part, you are allowed20minutes to write two shortpassages.You should include inyour passages all the giveninformation.You should write atleast60words but not more than100words for each passage.Writeyour passages on Answer Sheet.Section AWrite an-email to Li Hua,a friend of yours,answering his questions about how to write the description of a product. The necessary information below should be included.1.一个优秀的产品描述有助于买家了解产品并形成下单意向。

2.由于买家都为境外客户,需要使用英文填写一切产品信息。

3.必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。

4.还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。

Section BWrite an email to one of your customer,reminding her of a quick payment.The necessary information below should be included.1.你所挑选的商品是本店最畅销的。

电子商务双语期末试卷(A)

电子商务双语期末试卷(A)

Part I Vocabulary(26 points)Section A(12 points,2 points each )Directions: Match the word or phrase on the left with the statement on the right1. ( )2. ( )3. ( )4. ( )5. ( )6. ( ) Section B(14 points,2 points each )Directions: Fill in the blanks with the words or expressions given below. Change their forms where necessary.Electronic (on the Internet) offer an electronic implementation of the mechanism also known from traditional auctions. This can be accompanied by multimedia presentation of the goods. Usually they are not restricted to this single function. They may also offer of the bidding process with contracting, payments and delivery.The sources of income for the auction provider are in selling the technology, in transactions of a collection of , usually enhanced by a common umbrella, for example of a brand. It might be enriched by a common payment method.Part II Short-answer question(20 points,2 points each)1. What is the difference between Electronic Commerce and Electronic Business?2. Identify the main category of Electronic Commerce.3. Identify the definition of Electronic Business Infrastructure.4. Identify five examples related to Electronically-linked devices.5. Identify six categories of E-business applications.6. What are potential benefits of E-business?7. Identify the definition of World Wide Web.8. Identify the definition of E-commerce1. Electronic business infrastructure A. Any technology that allows people to connectcomputers to each other2. computer network B. Combination of the protocol name and domain name. Allows user to locate a resource (the Web page) on another computer (the Web server)3. The internet C. A collection of computers that speak a common language TCP/IP. The computers are all connected to each other. Information can pass from one computer to another through several other computers.4. URL (Uniform Resource Locator) D. Software and hardware that allows only those external users with specific characteristics to access a protected network5. Firewalls E. The share of total economic infrastructure used to support e-business processes and conduct e-commerce transactions6. English Auctions F. Bidders publicly announce their successivehigher bids until no higher bid is forthcoming Bidding integration well-known e-shopplatform guaranteed auctionsAuctions guaranteed9.Identify four Online Publishing Approaches and Methods10. What are advantages of E-book to publishers?Part III Translation(20 points)Directions: Translate the following Academic terms.1. 减价拍卖2. 清算经纪公司3. 匿名现金4. 互联网多线交谈5. 光纤电缆6. Retrieve information7. Traditional bricks and mortal business8. Human intervention9. Cash simulation type electronic money10. Group purchasing sitePart IV Interpretation(10 points, 2 points each)Directions: Translate the following sentences.1.电子商务对于人类生活方式的总体影响,完全可以与汽车拥有增长幅度和普及电话相提并论.2.对于那些能充分挖掘其潜能的企业来说,电子商务使其实现突破性变化成为可能。

电子商务英语答案

电子商务英语答案

Answers of Unit OneText AⅠ.Review the questions略Ⅱ. Put in the missing information based on the text1. frequently2. perspectives3. emerging; exchanging; information4. globalization; productivity; competitive5. employment; commercial6. replace7. people; policy; technical; protocolsⅢ.Translate the following passage into Chinese1.电子商务是一个刚出现的概念,即通过计算机网络,包括了互联网,来描述买卖过程或产品、服务和信息的交易。

2.EC的应用有许多,例如:家庭银行、在网上商店购物、购买股票、寻找工作、网上拍卖以及利用电子手段在研究和项目开发方面进行合作。

Ⅳ.Translate the following sentences into English1.Some people think that EC is just another overused and discarded buzzword.2.The term electronic commerce is restricting, however, and does not fully encompass the truenature of the many types of information exchanges occurring via telecommunication devices.3.There are more non-enterprise organizations, such as academic institutions, non-profitorganizations, religious organizations, social organizations and the governments, employing variety of E-Commerce to reduce the costs and improve the operation.4.The definition of E-Business is broader than that of E-Commerce, which electronicallyinvolves the interaction of all information.Text BⅠ.True or FalseF F T F F T F F T FⅡ. Put in the missing information based on the textplicated2. communication; information3. wiring4. Wireless5. separate6. digital; analog7. social; teleconferencing; telecommunications8. ubiquity; convenience9. retail; auctions 10. hierarchical; relational; network; objectSkills of Understanding1.Despite the fact that cars from Germany and Japan are flooding the American market. Ford, General Motors and Chrysler are hiring more workers than ever before.2.It is difficult for adult learners to come to classes to study at a fixed time.3.Traffic congestion results in adverse effects.Skills of Translation1.每个人的生活都有甜蜜和苦涩。

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期末测试一一、词汇和语法(本大题共20小题,每小题1分,共20分)根据句子的意思选择一个正确的答案,错选、多选或未选均无分。

1. According to a recent report, ()that Americans consume does not vary greatly from year to year.A. the number of sugarB. a number of sugarC. the amount of sugarD. an amount of sugar2()were naturally a musical family.A.A ShawB. The ShawsC. The ShawD. Shaws3. That kind of shoes are()expensive for me.A. moreB. far moreC. far tooD. Much4. It()for two days and the field were all under water.A. rainedB. had been rainingC. was rainingD. would have rained5. Those who don’t work hard at English ought to()第 1 页A. criticizeB. be criticizedC. have been criticizedD. be criticizing6. Written in great haste,().A. Jim made a lot of mistakes in the reportB. there are plenty of errors in the reportC. we found several mistakes in his reportD. the book is full of errors7. “Must I come at four o’clock?” “Oh no, you()come at four.”A. can’tB. may notC. needn’tD. mustn’t8. If you( ) that late movie last night, you wouldn’t be sleepy now.A. hadn’t watchedB. didn’t watchC. haven’t watchedD. wouldn’t have watched9. No one is interested in that( )?A. is heB. isn’t heC. aren’t theyD. are they第 2 页10. I have ne ver taken anything( ) didn’t belong to me.A. whatB. whoC. thatD. Which11.The( ) medical team will soon be here.A. mobileB. changeableC. stableD. Steady12. A poor memory( ) her efforts to become an actress.A. encouragedB. accomplishedC. frustratedD. Devoted13. We allowed the warm water to( ) us.A. joinB. claspC. embraceD. Contain14. One warning( ) to stop her doing it.A. sufferedB. sufficedC. suggestedD. Provided第 3 页15. We can visit your company on Monday or Tuesday; our plans are fairly( )A. flexibleB. elasticC. suppleD. Compliant16. He( ) his first book to his mother.A. committedB. dedicatedC. assignedD. Appointed17. The plane is( )to take off at 4.A. enlistedB. enrolledC. promptedD. Scheduled18. They are( ) a mass production movement.A. firingB. launchingC. introducingD. presenting19. They’ve( ) the prices in the shop, so it’s a good time to buy.A. deducedB. decreasedC. reduced第 4 页D. Lessened20. The children( )against each other to win yearly scholarship.A. contestB. fightC. rivalD. compete二、完形填空(本大题共10小题,每小题1分,共10分)从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。

Human beings act in a different way from of animals just because they can speak while animals cannot. 22 the cleverest animals cannot do things which to us seem very 23 and which small children, 24 they learn to talk, would be able to do.A German scientist, who 25 experiments for many years with big apes, found that his apes could26 his sticks as tools to pull down bananas which they could not 27 . But they only used the stick to get a banana when both the banana and the stick were 28 view at the same time. If the banana was in front of them and the stick was behind them, they could not use the stick. They could not 29 the banana 30 enough in mind to look around and then pick up the stick and use it.21. A. that B. this C. way D. eat22. A. Even if B. Even C. Though D. When23. A. honest B. foolish C. simple D. evident24. A. as soon as B. as long as C. as far as D. so long as25. A. carried B. dealt C. developed D. performed26. A. take B. hold C. use D. regard27. A. get B. reach C. eat D. take28. A. in B. beyond C. for D. with29. A. maintain B. keep C. remain D. insert30. A. clear B. alive C. long D. complete第 5 页三、阅读理解(本大题共10小题,每小题2分,共20分)阅读下面的短文,从A、B、C、D四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分。

Passage 1Shopping-bag ladies don’t beg publicly, but they do not refu se what is offered. Once a shopping-bag lady appears where you live, it is as hard to pass her by without giving her some money as it is to pay no attention to the collection box in church. And although you may not like it, if she chooses your doorway as her place to sleep in the night, it is as morally hard to turn her away as it is to do with a lost dog.Most shopping-bag ladies seem to be between the ages of 40 and 65. They wear layers of clothes even in summer time, with newspapers filled between the layers as something against bad weather.No one knows how many shopping-bag ladies there are in New York. The number is going up. Some persons and researchers spend a great deal of time taking care of or observing shopping-bag ladies and doing what they can to better the life lady hermits(隐士)who’re down.31.Shopping-bag ladies are( )A. lady beggarsB. ladies who sell shopping-bagsC. ladies who make shopping-bagsD. Those who go hungry32.They fill newspapers between the layers of their clothes because ( )A.they are so poorB.they have no place to put themC.they want to hide themD.they have to use them to keep the cold out33.Which of the following statements is NOT true? ( )A.There are more and more shopping-bag ladies in the United States.B.Shopping-bag ladies appear only in New York.C.Some people are helping shopping-bag ladies.D.Some people are engaged in their research on these shopping-bag ladies.Passage 2第 6 页Relaxation therapy (=treatment). If you read the sentence out loud, your blood pressure will go up. If you talk to another person, it will go still higher. If the talk is with your boss, your pressure will go even higher. If you speak to someone of the opposite sex, your pressure may show less change if you’re married than if you’re single.Dozens of times each day, your blood pressure changes with what you’re feeling and doing. These“ups and downs” take place in everyone, but they are more severe in people with high blood pressure. That discovery is the basis for the newest therapy: controlling blood pressure by learning skills to control everyday stress.Many patients control their blood pressure with the relaxation response. This takes four simple things: a quiet environment, a comfortable position(sitting or lying down), the repeating of a word, prayer or phrase each time you breathe and having none of other thoughts.Something remarkable happens when you do this, according to research in Boston. Relaxation of the mind and body has the effect that some blood-pressure pills w ould have. What’s more, the blood pressure stays lower, just as it would with a pill, after you have stopped the relaxation and have returned to the stress of daily life.34. The first paragraph tells us the reason why your blood pressure goes up is that ( )A. you read aloud a sentenceB. the man you talk to is your bossC. you’re not marriedD. you’re nervous35. Which of the following statements is NOT true?( )A. One’s blood pressure changes many times every day.B. Your blood pressure changes with your feelings.C. When you’re doing different things, your blood pressure, perhaps, is different.D. The changes of blood pressure only happen to people with high blood pressure.36. The second paragraph shows us the basis of relaxation therapy is( )A. to reduce the going up of the pressureB. to control everyday stressC. to do less and say less第 7 页D. to think less and sleep morePassage 3The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to t heir core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (), or buyers and sellers can haggle independently in auctions ().The paper provides an overview of some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services.”For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.37. The passage was most likely to be quoted from( )A. an overview of a paperB. an introduction to a bookC. a book on digital revolutionD. a paper discussing digital revolution38. The paper mentioned in this paper was written by( )第 8 页A. Jerry WindB. Vijay MahajanC. Jerry Wind and Vijay MahajanD. an anonymous39. From the third paragraph, we can infer that( )A. the customers are also reprogrammed by computersB. e-business companies need be more knowledgeable about cyber consumersC. cyber consumers are a group of strange peopleD. cyber consumers came from outer space40. Compared with traditional customers, the emerging cyber consumers( )A. are more difficult to satisfyB. have less knowledge about businessC. have more problems with pricesD. are less willing to buy products and services四、单词汉译英(本大题共15小题,每小题1分,共15分)根据给出的汉语词义和规定的词类写出相应的英语单词。

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