商务英语PPT第一课
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商务英语课件PPT1
• It refers to the factors that allow the productive entity to generate more sales or superior margins compared to its market rivals.
Factors include:
customer service... distribution network intellectual property quality of products
branding
cost struc ture
Two types of competitive advantage
➢ comparative advantage ➢ differential advantage
your strength your target market your competitor
cut throat:
Idioms
extremely aggressive/ fierce competition
cutting-edge /on the cutting edge: at the forefront the most advanced
4. flogging(兜售) a dead horse wasting your time on a hopeless situation
5. move the goalpost a change in the rules
6. keep your eye on the ball staying focused
Comparative Advantage: a firm's ability to produce a goods or service more efficiently than its competitors, which leads to greater profit margins and cost efficiency.
Factors include:
customer service... distribution network intellectual property quality of products
branding
cost struc ture
Two types of competitive advantage
➢ comparative advantage ➢ differential advantage
your strength your target market your competitor
cut throat:
Idioms
extremely aggressive/ fierce competition
cutting-edge /on the cutting edge: at the forefront the most advanced
4. flogging(兜售) a dead horse wasting your time on a hopeless situation
5. move the goalpost a change in the rules
6. keep your eye on the ball staying focused
Comparative Advantage: a firm's ability to produce a goods or service more efficiently than its competitors, which leads to greater profit margins and cost efficiency.
高级综合商务英语1课件unit1
高级综合商务英语1课件unit1Unit 1: The Global EconomyIntroduction:In today's interconnected world, understanding the global economy is essential for businesses to thrive. This unit will cover key concepts related to the global economy, including international trade, economic systems, and exchange rates. By gaining a deeper understanding of these topics, students will be better equipped to navigate the complexities of the global marketplace.Key Concepts:1. International Trade:International trade plays a crucial role in the global economy, enabling countries to exchange goods and services across borders. In this section, students will learn about the benefits of international trade, including increased economic growth, market access, and specialization. They will also explore key trade theories, such as comparative advantage and the theory of absolute advantage.2. Economic Systems:Different countries have different economic systems that dictate how resources are allocated and goods and services are produced and distributed. Students will learn about the four main types of economic systems – capitalism, socialism, communism, and mixed economies – and their key characteristics. They will also examine the impact of globalization on economic systems and the rise of global supply chains.3. Exchange Rates:Exchange rates play a crucial role in international trade, as they determine the value of one currency relative to another. In this section, students will learn about the factors that influence exchange rates, including interest rates, inflation, and political stability. They will also explore the mechanics of foreign exchange markets and how exchange rates are quoted and calculated.Case Studies:To enhance their understanding of the global economy, students will analyze real-world case studies that illustrate the concepts covered in this unit. These case studies will include examples of successful international companies that have leveraged international trade to expand their business, as well as examples of countries that have experienced economic crisesdue to mismanagement of their economic systems and exchange rate policies.Conclusion:By mastering the concepts covered in this unit, students will be better prepared to navigate the challenges and opportunities of the global economy. Whether they are pursuing a career in international business, finance, or trade, a solid understanding of the global economy will be a valuable asset in today's competitive marketplace.。
Unit-1-globalization--商务英语精品PPT课件
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One-size-fits-all strategy
▪ same products ▪ same production methods ▪ same corporate policies ▪ same advertising
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12
Gillette: the US razor maker
▪ dominate the worldwide markets: 70% ▪ “We’ll only be in markets where we can be
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35
• Condit‘s career has spanned more than 35years of service to Boeing. In 1997，he was elected chairman．He is the seventh chairman since the company was founded in 1916．
▪ Globalisation increases competition among companies.
▪ Competition will increase employment everywhere.
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24
Disadvantages:
▪ Globalisation could lead to big employment problems in the West.
Percy Barnevik, Swedish business leader
• What does Barnevik mean by it?
He means that company X responds to local needs with local solutions, but nevertheless has a general global strategy and a global communication system which keeps everyone pulling in the same direction.
商务英语 Unit 1 globalisationPPT课件
Disadvantages:
Globalization prevents governments from controlling√
their welfare systems.
Globalization lowers people’s living standards.
Globalization could lead to big employment problems √
c) basic facilities and services of a country, for example water, power, roads
d) a movement of large sums of money out of a country
e) the ability of a business to make money
word
2021ne Globalisation
Listening Warm-up discussion
For or against globalisation?
•Destroys cultural diversity •Homogenizes our world •Bankrupts local small businesses
globalization or against it?
word
2021/3/13
完整版课件
Back to overview
15
Listening For and against globalization
Which of the points below does Stephen Haseler make?
flight of capital Issue
商务英语综合教程unit1ppt课件
Romance: e.g. French, Italian, Spanish, Portuguese Germanic: e.g. German, Swedish Norse: language spoken by Scandinavian inhabitants Celtic: mainly spoken in Wales, Scotland, Ireland, Cornwall and the Isle of Man
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
商务英语unit1facetoface25页PPT
alert distinct friendly confident calm honest skillful intelligent nice helpful polite
sleepy unclear lazy dishonest clumsy stupid prejudiced Inefficient nasty unhelpful off-hand rude
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句型练习：
A：I come from China.
B: If you come from China, You are a Chinese .
1.4 Focuses more on nonverbal behaviors : gestures, paralanguages and body languages. ( my lecture ) 1) make sure that other people feel comfortable talking to you 2) your tone of voice: ( Why , Why is that, Really ) 3) your expression: unchanging silly smile, frown, watch time 4) the noises you make: blinking, sighing, click your pen, taping your foot , “it is very good of you to see me …yawn.. sigh…now , if I could have just five minutes of your time…?”
Answer the following questions about business culture both by pictures and words.
sleepy unclear lazy dishonest clumsy stupid prejudiced Inefficient nasty unhelpful off-hand rude
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更多品资源请访问
句型练习：
A：I come from China.
B: If you come from China, You are a Chinese .
1.4 Focuses more on nonverbal behaviors : gestures, paralanguages and body languages. ( my lecture ) 1) make sure that other people feel comfortable talking to you 2) your tone of voice: ( Why , Why is that, Really ) 3) your expression: unchanging silly smile, frown, watch time 4) the noises you make: blinking, sighing, click your pen, taping your foot , “it is very good of you to see me …yawn.. sigh…now , if I could have just five minutes of your time…?”
Answer the following questions about business culture both by pictures and words.
国际商务英语unit 1ppt课件
编辑版pppt
Maturity
Decline
Time
20
Vernon: Product Life Cycle Theory
As products (markets) mature, both the location of sales and of (optimal) production change, thereby affecting the pattern of exports and imports For many, especially technology products, the pattern is:
编辑版pppt
2
Warming up questions
1. Why do we learn trade theories, and how many do you know?
2. How do they explain or affect the pattern of world trade?
3. What benefits can we get by learning these theories?
编辑版pppt
8
Instruments of Trade Policy
Tariffs Subsidies Import quotas (and “voluntary” export restraints Local content requirements Administrative trade policies (bureaucratic
hurdles)
编辑版pppt
9
David Hume (1752) critique on mercantilism
商务英语 1.ppt
1. Requirement 1) words and expressions & language point 2) practice
2. Mark 1) everyday lesson 40% (Participation 10%, test 20%, classroom performance 10%) 2) final examination 60%
Complaints and Claim 抱怨和索赔…
• 2. Lesson Plan
Part 1 Introducing yourself & Using telephone Part 2 Making appiontments & Receiving visitors Part 3 Descrbing your company’s products & Making travel
services Part 9 Compaining about product and prices & Negotiating prices Part 10 Negotiating delivery & Concluding a dealsummarization
summarization & General Review
Word check
Office: reception, workshop, boardroom, desk.
Departments: sales, marketing, administration, research, development.
Company: manufacture, product, electronic toy, prototype
商务英语电子课件完整版
3. Do you think Aptitude, IQ, or personality tests is important? Why? 4. What do you think about physical examination in the selection
process? 5. How to explain the candid comments?
desire n. 欲望 vt.想要 opportunity n. 机会 applicant n. 申请人 potential adj. 潜在的 enthusiasm n.热情,热心 Résumé n. 简历 clarification n. 澄清 conservatively adv. 保守 initially adv. 最初, 首先 overbearing adj. 傲慢的，压倒一切的; v.
Unit1 Job-Hunting
Learning Objective
After studying this chapter you will be able to: Know the main tips of building virtual store Understanding the ways of getting core
压住，否定 executive v. 执行
Text A How to Crack a Job Interview successfully
Questions for Discussion
1. What is the function of a job interview?
2. Which factors are involved in a successful job interview?
process? 5. How to explain the candid comments?
desire n. 欲望 vt.想要 opportunity n. 机会 applicant n. 申请人 potential adj. 潜在的 enthusiasm n.热情,热心 Résumé n. 简历 clarification n. 澄清 conservatively adv. 保守 initially adv. 最初, 首先 overbearing adj. 傲慢的，压倒一切的; v.
Unit1 Job-Hunting
Learning Objective
After studying this chapter you will be able to: Know the main tips of building virtual store Understanding the ways of getting core
压住，否定 executive v. 执行
Text A How to Crack a Job Interview successfully
Questions for Discussion
1. What is the function of a job interview?
2. Which factors are involved in a successful job interview?
初级商务英语听力unit-1-meeting-peoplePPT课件
.
4
2 Greeting
It is common for people to greet and introduce each other in business world. Therefore, it is the first step to communicate with people by learning to greet and make introductions. Greeting is a way of being friendly and polite to someone. People may use different ways of greeting in different situations.
B Listen to the six questions again and write down each of them.
.
8
3Introducing People
Greeting can also be seen as a way of starting a conversation. After greetings, it is very common for people to make introductions to those they meet for the first time.
Make a group of three and role play the three famous people mentioned in 3.2 in this unit. Read all of their personal information cards carefully. Suppose three of you meet at an international business conference. Please greet each other, introduce yourselves and then have a small talk. After the first round, exchange roles. The following language focus may be helpful.
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1. Favorable climatic conditions and terrain 2. Natural resources 3. Skilled workers 4. Capital resources 5. Favorable geographic location and transport
costs 6. Insufficient production
Shanghai Ocean University
Economic reasons
1. Absolute advantage
• each country should specialize in exporting commodities which it could produce at a lower real cost than its trading partners, and importing other commodities which it produces at a higher real cost.
Shanghai Ocean University
Warm-up Question
1. InternationalCtroamdeminucnliucdaetisomn any aspects?
Correspondence
2. Difference trade?
beNPtwaeeygemonteiainnttitoenrnational
Shanghai Ocean University
Political reasons
Shanghai Ocean University
What can we benefit from international trade?
Shanghai Ocean University
Benefit of international trade
Monetary conversion
Shanghai Ocean University
Trade restrictions
Tariff barriers Classification
＊purpose ＊time ＊methods
﹡Revenue tariff 财政关税 ﹡Protection tariff 保护性关税
Chapter 1 International Trade
Shen Huihui hhshen@
Shanghai Ocean University
Warm-up Question
1. International trade includes many aspects? 2. Difference between international and domestic trade?
1. Cheaper goods 2. Greater variety when goods come from more
countries 3. Wider market with increasing number of
trading partners 4. Growth of economy
Shanghai Ocean University
Reasons for trade restrictions
1. To cultivate a diversified economy 2. To protect the vital industries 3. To protect the infant industry 4. To protect the domestic jobs
International trade is necessary
Reasons?
Shanghai Ocean University
＊Resource reasons ＊Economic reasons ＊Political reasons
Shanghai ห้องสมุดไป่ตู้cean University
Resource reasons
1. To reduce the volume of imports to protect domestic market
2. To make the imported commodities no more competitive in price than the domestic commodities
2. Comparative advantage
• A country has a comparative advantage if it can make a product relatively more cheaply than other countries,
• A country should make the product that yields it the greatest advantage or the least comparative disadvantage.
Shanghai Ocean University
Trade restrictions
Tariff barriers
Non-tariff barriers
A duty or fee levied on goods being imported into a country
Cultural problems
and
domestic
Packing
Transport/shipment
Insurance
Dispute
Documentation
Shanghai Ocean University…
Warm-up Question
1. International trade includes many aspects?
2. Difference between international and domestic
trade?
Shanghai Ocean University
formalities Documents Culture Language Custom Currency War diplomatic relations National policies
costs 6. Insufficient production
Shanghai Ocean University
Economic reasons
1. Absolute advantage
• each country should specialize in exporting commodities which it could produce at a lower real cost than its trading partners, and importing other commodities which it produces at a higher real cost.
Shanghai Ocean University
Warm-up Question
1. InternationalCtroamdeminucnliucdaetisomn any aspects?
Correspondence
2. Difference trade?
beNPtwaeeygemonteiainnttitoenrnational
Shanghai Ocean University
Political reasons
Shanghai Ocean University
What can we benefit from international trade?
Shanghai Ocean University
Benefit of international trade
Monetary conversion
Shanghai Ocean University
Trade restrictions
Tariff barriers Classification
＊purpose ＊time ＊methods
﹡Revenue tariff 财政关税 ﹡Protection tariff 保护性关税
Chapter 1 International Trade
Shen Huihui hhshen@
Shanghai Ocean University
Warm-up Question
1. International trade includes many aspects? 2. Difference between international and domestic trade?
1. Cheaper goods 2. Greater variety when goods come from more
countries 3. Wider market with increasing number of
trading partners 4. Growth of economy
Shanghai Ocean University
Reasons for trade restrictions
1. To cultivate a diversified economy 2. To protect the vital industries 3. To protect the infant industry 4. To protect the domestic jobs
International trade is necessary
Reasons?
Shanghai Ocean University
＊Resource reasons ＊Economic reasons ＊Political reasons
Shanghai ห้องสมุดไป่ตู้cean University
Resource reasons
1. To reduce the volume of imports to protect domestic market
2. To make the imported commodities no more competitive in price than the domestic commodities
2. Comparative advantage
• A country has a comparative advantage if it can make a product relatively more cheaply than other countries,
• A country should make the product that yields it the greatest advantage or the least comparative disadvantage.
Shanghai Ocean University
Trade restrictions
Tariff barriers
Non-tariff barriers
A duty or fee levied on goods being imported into a country
Cultural problems
and
domestic
Packing
Transport/shipment
Insurance
Dispute
Documentation
Shanghai Ocean University…
Warm-up Question
1. International trade includes many aspects?
2. Difference between international and domestic
trade?
Shanghai Ocean University
formalities Documents Culture Language Custom Currency War diplomatic relations National policies