Business ENGLSIH 商务英语
chapter 2 business english(商务英语)
Notes
• Corporate bond • a bond or security issued by corporations • 公司债券
• 公司债券亦为公司债，是私人公司 或公众公司举借债务时使用的工具。 由发行人根据发行契约发行，为债 券持有人的债权凭证，由发行人承 担还本付息的义务。公司债期限可 短至几天或长达百年。发行人在债 券契约中必须说明资金用途、财务 状况。另外公司债还具有不免税、 有固定发行面值、在交易所上市等 特征。债券的发行通常由评信机构 给予信用评定。
Chapter 2
American Economy 美国经济
What do you know about America?
Can you describe the economic base and industrial structure of America?
What is the current situation of the American economy?
23. Edge
缓慢地移动；挪动；优势
He edged closer to the telephone, ready to grab it. 他慢慢挪向电话机，准备抓起听筒。 He is edging ahead in the opinion polls. 他在民意测验中的支持率正一点点攀升。 Through superior production techniques they were able to gain the competitive edge. 凭借先进的生产技术，他们得以占据竞争优势。
Economic Terms
• 1 retail sales零售额(... the sales volumes and revenue for the retailers including retail shops) • 2 corporate fleets旗舰式公司；大公司
商务英语7 8-businessenglish_第七八单元
商务英语/接待外国商旅热情接待Meeting a Buyer at the AirportHoward是Active Sports的业务部主任，通常国外的买主来台北谈生意即由他负责。
Tom Chambers是一位美国的大客户，今日来台洽谈业务，Howard亲自去接机。
英文正文T: Howard! Great to see you again!H: Good to see you too, Tom. How was the flight?T: Good. No holdups at the airport, and the flight was comfortable. I was able to take a nap on the way over.H: Good. Do you have any jet lag?T: No, not now. I adjusted to the time difference while I was in Korea and Hong Kong, so I'll be all right.H: That's good. I always get bad jet lag when I travel.T: Hmm. So, how is your wife doing, Howard?H: She's doing fine, thank you. And how is the family?T: Fine, thanks. My wife wanted me to say thank you for your gift last time. She liked the jewelry box very much.H: Oh, it was nothing. I'm glad she liked it.T: Hmm. I heard you had a typhoon recently.H: Yes, but it wasn't too serious. The weather forecast for the next few days looks good, so we don't need to worry about it.T: Wonderful. I was hoping to get some exercise and go sightseeing. Will we have enough time?H: Sure. Your schedule is very flexible. The only firm appointments are to spend a day at the factory tomorrow, and a half day at the office on Wednesday.T: Hmm. What are some good places to see in Taiwan? Last time I only visited Window on China, but I thought it was really very interesting.H: This time we can go see the National Palace Museum, and Snake Alley.T: Hmm. Sounds very exciting.H: And we can take you shopping before you leave.T: Great. It's good to be here, Howard. And it's really good to see you again.H: It's good to have you too, Tom.中文翻译T: Howard！真高兴再见到你！H: 我也很高兴见到你。
商务英语的特点与翻译原则
Principle of Simplicity
Concise language
Business English translation requires concise language to avoid redundancy and repetition, making the translation more concise and powerful.
01
Different cultural backgrounds
Different countries and regions have different cultural backgrounds, and there may be differences in understanding the same thing.
Purpose and background
Purpose
To explore the characteristics and translation principles of business English, and improve the quality and efficiency of business English translation.
Deep industry background
Business English is closely related to specific industry backgrounds, requiring translators to possess relevant industry knowledge.
Context accuracy
Business English translation needs to consider contextual factors, including context, cultural background, industry conventions, etc., to ensure the accuracy of the translation in a specific context.
Negotiation 商务谈判——商务英语Business English
Typical structure of negotiation
Suggestion Agreement
Counter suggestion
Confirmation
We negotiate in most areas of our life. Here are some examples.
Negotiation is the process of coming to terms and getting the best deal possible for your company, your department or yourself.
Negotiatioቤተ መጻሕፍቲ ባይዱs involve a conflict of interest. For example, Sellers prefer a high price to a low one and buyers a low one to a high one.
beginnings of a partnership / learn about supply systems / price variations and supply costs.)
a) Welcome the other side. Well, welcome to…It’s very good that you could come to see us here.
g) Say what your side wants from the meeting. (Establish beginnings of a partnership / learn about supply systems / price variations and supply costs.) We’d like to establish the beginning of a partnership… It would be particularly interesting for us to learn about your supply systems.
商务英语课程课件Unit 4 Business
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
剑桥商务英语BEC简介
剑桥商务英语BEC简介剑桥商务英语（BEC）简介BEC其英文全称为BUSINESS ENGLISH CERTIFICATE，中文名称为剑桥商务英语资格考试。
是剑桥系列考试中专为学习者提供的国际商务英语资格证书考试，考察真实工作环境中英语交流能力，被欧洲乃至全球众多教育机构、企业认可，将其作为入学考试或招聘录用的英语语言水平要求。
于1993年起举办商务英语证书考试。
商务英语证书考试(BEC)由中英双方合办，教育部考试中心和英国剑桥大学考试委员会合作，英国剑桥大学考试委员会负责命题，阅卷颁发证书，中国教育部考试中心负责报名、印制试卷和组织考试。
评分标准BEC Preliminary听、说、读和写四个部分。
每一部分各占25%，总分为100%。
通过成绩(Passing Grades)有2个：优秀(Pass with Merit)和通过(Pass)未通过成绩(Failing Grades)有2个：LEVEL A2和不及格(Fail)通过标准passing gradespass with Merit 80% and abovepass 65% to 79%failing gradeslevel A2 45% to 64%fail 44% and below参加考试的学生会在7周后收到成绩单。
通过考试的学生会在收到成绩单4周后得到考试合格证书。
务英语考试分两个阶段进行。
第一阶段为笔试，包括阅读、写作和听力，第二阶段为口试。
多年来，通过考试培养了大批商务英语人才。
学习基础根据BEC考试大纲的要求，学习BEC初级需要有公共英语四级的水平;中级需要有大学英语四级到六级的水平;高级需要有六级到专业英语八级的水平。
再加上一些相关的商务英语知识。
BEC考察在商务工作环境下使用英语能力。
它为求职、就职者，公司企业招聘雇员提供最可靠的证明和标准。
现在，剑桥大学考试委员会与国家教育部考试中心在中国合作开发剑桥商务英语，并且已经在全国成立了五十多个BEC考试点，提供BEC考试和培训课程。
剑桥商务英语初级和中级
剑桥商务英语初级和中级摘要：1.剑桥商务英语简介2.剑桥商务英语初级和中级的区别3.如何选择适合自己的剑桥商务英语考试4.剑桥商务英语对职业发展的帮助正文：剑桥商务英语（Business English Certificate，简称BEC）是英国剑桥大学考试委员会（Cambridge Assessment English）推出的一项国际商务英语考试，旨在帮助学习者提高商务英语沟通能力，为职业发展铺平道路。
BEC 考试分为初级、中级和高级三个级别，分别对应不同的英语水平和学习需求。
剑桥商务英语初级（BEC Preliminary）和中级（BEC Vantage）是剑桥商务英语的两个基础级别，它们在考试内容和难度上有所区别。
BEC Preliminary 主要测试学习者在日常商务环境中的基本英语沟通能力，要求掌握约1800 个词汇。
而BEC Vantage 则要求学习者具备更高级的英语水平，能够应对各种商务场景，词汇量要求在3500 左右。
对于学习者来说，如何选择适合自己的剑桥商务英语考试级别至关重要。
建议根据自己的英语水平、学习目标和职业需求来选择。
如果目前英语水平较低，可以选择BEC Preliminary 作为起点，逐步提高英语水平。
若希望在商务领域取得更高成就，可以选择BEC Vantage 或更高级别的考试。
剑桥商务英语对职业发展具有很大帮助。
首先，通过学习剑桥商务英语，学习者可以系统地掌握商务英语知识和沟通技巧。
其次，拥有剑桥商务英语证书可以证明自己的英语水平和商务沟通能力，提高在求职和职场竞争中的优势。
此外，BEC 考试还可以帮助学习者拓展国际视野，更好地适应全球化时代的商务环境。
总之，剑桥商务英语初级和中级考试是提高商务英语水平的有效途径，对于职业发展具有重要意义。
2024年商务英语培训资料
Clear purpose
At the beginning of the letter, clarify the purpose of the letter so that the recipient can quickly understand the main idea of the letter.
• Marketing: including market research, advertising, sales strategies, etc., requires the use of business English for market promotion and brand promotion.
Punctuality and punctuality
Respect level
Strictly adhere to the meeting and agreed time to demonstrate your integrity and reliability.
Understand and respect the hierarchical systems of different countries and regions to avoid unnecessary misunderstandings or conflicts.
02 Business English communication skills
Principles of Effective Business Communication
商务英语(Business English)
CounterCounter-offer & Counter-counter Offer Counter-
Main & Difficult Points
Counter proposals Counter offers Firm counteroffers Non-firm counteroffers Counter counteroffers
Language Points
2) We very much regret to say that the goods supplied are not up to the expectations. 很遗憾所供货物令我们十分失望。 3) 由于原材料价格上涨，抱歉无法按原价格接受你方订单。 We regret that we can’t accept your order at the original price owing to the rise in the price of raw materials. 5. find your price too high 认为你方价格偏高 Different Expressions find our prices too low 认为我方价格偏低 find our prices reasonable 认为我方价格合 find our prices competitive 认为我方价格具有竞争性 find our prices in line with the market 认为我方价格与市价一致 find our prices workable 认为我方价格可行 find our prices acceptable 认为我方价格可接受
Writing Steps
A satisfactory counter-offer will include following :
商务英语考试
商务英语考试商务英语是企业在国际商业交流中使用的重要工具。
掌握好商务英语,能够流畅、准确地表达自己,是企业在国际市场竞争中获胜的关键。
商务英语的学习和训练需要大量的实践。
企业可以通过以下几个途径来培养员工的商务英语能力:1.组织英语培训班。
企业可以聘请英语老师或外籍老师开设英语培训班,系统地培养员工的听说读写能力。
这种集体培训方式效果显著。
2.鼓励阅读商业英文资料。
推荐员工阅读商业报刊、杂志以及企业的英文宣传资料。
这可以扩展视野,积累商业英语词汇。
3.组织英语会话交流活动。
定期组织英语会话交流,如英语茶话会或英语午餐会。
这种活动可以培养员工的口语能力和交际能力。
4.实践英语写作。
要求员工定期撰写英文报告、邮件或日记,并由老师或同事进行审核和评价。
通过实践,写作能力可以不断提高。
5.鼓励参观英语环境。
组织员工参观英语环境,如英语书店、英语咖啡厅等。
在英语环境中,员工可以接触更多的英语,不断学习和训练。
通过系统和持续的培训,实践和使用,企业可以有效提高员工的商务英语水平,为企业在国际市场的发展奠定坚实基础。
掌握好商务英语,企业的竞争力将会大大增强。
商务英语考试是测试个人在商业环境下使用英语进行交流和沟通的能力。
它包括口语、听力、阅读和写作等多个方面，主要用于衡量一个人的商务英语水平。
在商务英语考试中，需要掌握基本的商业词汇和表达方式，如会议、谈判、合同等。
同时还需要了解国际贸易、市场营销等相关知识，并能够运用这些知识进行实际操作。
为了提高自己的商务英语水平，在备考过程中可以通过模拟练习来增强口头表达能力；通过听取真实情景对话或新闻报道来提高听力理解能力；通过阅读相关资料来扩大专业领域内的词汇量和理解技巧；最后通过写作练习来提高书面表达能力。
总之，在备考过程中应该注重各方面综合训练，加强自身核心竞争优势，并根据不同需求选择适当的教材与辅导方式。
商务英语考试是一种测试商务英语能力的标准化考试，主要用于评估人们在商业环境中使用英语的能力。