高一牛津译林英语必修4课时作业：nit 1 Advertiing1

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高一牛津译林英语必修4课时作业：nit 1 Advertiing3

Unit 1 Advertising 课时作业(三)总分100分时间45 分钟成绩评定__________________I. 翻译下列短语：(每题2分，共20分)1.A对广告作些研究________________2. A意识到_______________________________ 4. A商业广告______________5. A上……的当；对……信以为真______________6. A公益服务的广告_________7. B慢性自杀__________________ 8. A处理大的社会问题____________________ 10. B说明文_____________II. 阅读理解：(共10分) （每题5分，共20分）BHOLIDAY HOMES IN MALLORCANHoliday apartments in Mallorcan sailing and fishing ports — quiet even in summer season. Near to shops and restaurants. Cars and bicycles for hire. Sailing and sports clubs nearby. One-week stay costs ￡150.ITALY IN COMFORTLuxury (豪华的) carriage tours of Italy. 21 days to visit five Italian cities starting from London 1st May, September. The tours are guided by Professor Martin Davis, head of Italian Studies, London University. See the arts and culture of historic Italy.KIBBUTZ HOLIDAYS 1N ISRAELWorking holidays on farm in Israel. All people welcome for one to three months, if prepared to work in the mornings with Kibbutz members. Accommodation (膳宿), food and trips to historic sights all provided free —you pay only for the specially low cost— return flight.TWO WEEKS ON A CARIBBEAN ISLANDTwo-week holidays in Hotel Splendid (5-star), on a lovely beach with golden sands and deep-blue sea. Tennis, golf, sailing and all water sports. Trips and tours around the islands arranged. Near the own of Castries with lively evening entertainment (娱乐)—dancing to local bands. 1st November －31stMarch: ￡720 per person.1st April －30th October: ￡850 per person.●Jack and his wife Mary, who have recently retired, want to see places of cultural and historic interest abroad, but Mary hates flying.●Michael, a young computer programmer, has been working hard and needs a holiday to have a rest in winter. He would like to go somewhere warm and sunny, where he can swim in the sea, and he enjoys sports and dancing.●Harry and Kate, both teachers, and their two teenage sons, have to take their holiday during he summer holidays. There must be plenty for the boys to do, although Harry and Kate just want beautiful scenery, good food, wine and peace.1. A Michael would most enjoy _________, where he can go in winter.A. spending two weeks in Hotel Splendid on the Caribbean islandB. visiting five Italian cities starting from LondonC. seeing the historic sights in IsraelD. driving cars and bicycles along the seaside in Marlloca2. A The best holiday for Jack and Mary would he __________.A. the leisurely 21-day carriage tourB. the working holidays for 1 to 3 months on a farmC. the splendid 14-day trip around the islandsD. the 1-week stay in holiday apartment3. A Harry and Kate and their sons would like __________.A. a holiday working on a farm in IsraelB. a holiday visiting ancient cities by coach in ItalyC. a holiday on a lovely beach on the Caribbean islandD. a holiday apartment in the fishing port in Mallorca4. B If you have a ling holiday and want to visit some historic sights with less money, the best choice is ___________.A. Italy in comfortB. Kibbutz holidays in IsraelC. Two weeks on a Caribbean islandD. Holiday apartments in MarllocaIII. 阅读下文，并完成后面题目：（共30分）What makes a good advertisement? There have been major changes in advertising in the past sixtyyears. People read advertisements partly for information an d partly because they are interesting. Today’s advertisements often start with a question, or a puzzle, with the purpose of attracting the reader’s attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.There are other dangers. If you are selling your product in a foreign market, you must check that the translation is correct. A company that sold hair cream wanted to say “X puts life into dry hair.” They took some photographs of a handsome actor, and the advertisements appeared on large boards by the side of the road. Nobody bought the product, however, because when translated it meant “X puts living things into dry hair.” In the 1960s, a British car company which made very expensive cars was about to sell its latest car in Germany. However, the company had to change the name of the car at the last moment. A German speaker at the factory pointed out to the sales manager that the British name of the car m eant “animal waste” in German. 1. A good advertisement should (1) A _______ the people’s attention.2. Many children are afraid of being (2) B ________ for making mistakes in speaking English.3. In most clothing advertisements on TV, you can see beautiful young ladies and (3) A ________ young men.4. (4) B ________ and (5) B _______ are important in advertisements, as readers and viewers like humorous and designs.5. If you want to sell your product in a foreign (6) A _______, you must make sure that the translation is (7) A ________, because nobody would buy the product if the (8) A _________ is wrong.用文中出现的结构，翻译下列句子：1. David 将成为一个很好的足球运动员。

牛津译林版高一下学期必修四unit1学案含答案

学生姓名：辅导内容：模块四U1教学目标：重点知识点：模块四第一单元【同步知识梳理】模块四Unit1知识点【知识点梳理】Part1 Reading【知识梳理1】重点单词及其词形变化1.advertise ----advertiser---advertising--advertisement 做广告/广告人/广告活动/广告2.persuade----persuasive---persuasion 说服，使信服/有说服力的/劝说3.skilful—skill--skilled 有技巧的，熟练的/技能，技巧/熟练的4.innocent----innocence 清白的，无罪的，纯真的，无恶意的/清白，无辜，纯真5.breath---breathe---breathless--breathing 呼吸，气息/v. 呼吸/气喘吁吁的，呼吸急促的6.cure v./n---curable 治愈，解决，药物，对策/可治愈的7.pleased---pleasant---pleasing---pleasure 高兴满意，乐于做/令人高兴满意/愉悦快乐8.benefit v./n ----beneficial adj. 得益于，使受益，救济金，奖金/有益的，有利的9.intelligence---intelligent 智力，才智，情报/ 有智慧的，聪慧的prehension---comprehensive 理解力，理解能力，理解练习/全面的，综合（性）的【知识梳理2】重点短语及词组1.be used to something/doing something 习惯某事/做某事be used to do something / be used for 被用来做某事used to do something 过去常做某事2.do some research on /about something 对……进行研究3.persuade somebody to do something / into doing something 说服某人做某事persuade somebody not to do something /out of (doing) something 说服某人不做某事persuade somebody of something 使某人相信某事try to persuade somebody to do something 尝试说服某人做某事=advise sb. to do sth4.be run for free 免费投放或经营5.be meant to educate people about health 旨在就健康对人们进行教育6.any other problem that affects public welfare 其他影响公共福利的问题7.be aware of the skilful methods 对有技巧的方法保持清醒的认识8.even though/if 虽然，即使9.it is altogether innocent 它就是完全的清白10.fool you into assuming that+ clause 糊弄你，让你相信……fool sb into doing sth 哄骗某人做某事fool sb out of sth 哄骗某人某物make a fool of sb 愚弄某人/欺骗某人make a fool of oneself 出洋相，使自己出丑丢脸act/play the fool 装疯卖傻，干蠢事11.cure bad breath 治愈口臭cure a patient (a disease) 治愈病人（疾病）cure sb of sth 治愈某人的疾病，纠正某人的不良习惯。

湖南省株洲市第四中学高中英语牛津译林必修4课时作业：nit 1 period 4 含解析

Ⅰ.语境填词1．We ________ (讨价还价) with the farmer for a supply of milk and butter.2．6________ (乘) by 5 is 30.3．We should try to grasp the main ________ (方面) of a matter.4．What is your ________ (秘诀) for success?5．The workers got a Christmas ________ (津贴)．6．Dragons are creatures of Chinese ________ (幻想)．7．The speech has been corrected and ________ (提供最新信息) after last－minute reports from abroad.8．BBC is short for the British Broadcasting ________ (公司)．Ⅱ.同义词辨析1．用design/plan的适当形式填空(1)The police have a ________ to catch the thief.(2)The building seats 2,000 people，but is poor in ________.(3)He ________ for a large carpet company.2．用bonus/reward/award填空(1)He won the first ________ of the contest.(2)The cost－of－living ________ was raised because of rising prices.(3)The government offered a ________ of ￡100 for information about the stolen painting.(4) All the workers got a New Year ________.Ⅲ.完成句子1．从这十个当中挑选一个。

英语必修4译林牛津nit 1测试题及答案

英语必修4译林牛津版Unit 1测试题及答案U1M4 单元小测试姓名:_____________ 得分:______一、重点单词20’1.（为…）做广告；登广告v. __________2. 产品__________3. 服务n. __________4. 牙膏n. __________5. 评论，意见n. __________t6. 顾客，消费者n. __________7. 口号n. __________ 8. 促销，推广vt. __________9. 满意的adj. __________ 10. 独特的，独一无二的adj. __________ 11. 想像力，想像n. __________ 12. 令人着迷的adj. __________13. 选择n. __________ 14. 老式的，过时的adj. __________15. 更新vt. __________ 16. 特色，特点n. __________17. 难忘的adj. __________ 18. 便利的，方便的adj. __________19. 听众；观众n. __________ 20. 目标，对象n. __________二、重点短语20’1. 做有关…的研究________________2. 可供利用的________________3. 高质量的________________4. 劝服某人做。

________________5. 对。

满意________________6. 出售________________7. 诱使某人干。

________________ 8. 专为…设计/打算________________9. 对…评论________________ 10. 各种各样的________________11. 以…为自豪________________ 12. 治愈某人的病________________13. 原本打算做…________________ 14. 保护…免受________________15. 迎合________________ 16. 传达________________17. 推荐…为________________ 18. 和…分享________________19. 为人民服务________________ 20. 对…作出反应________________三、完形填空10’Not all ads play tricks on us though. PSAs use some of the same methods, 1 attractive and original images and creative language, 2 they are made to serve the public. PSAs are meant to teach us 3 help us lead better lives. Our government understands this, and has been using PSAs to educate people 4 many years. China began a nationwide public service advertisingcampaign in 1996, and since then numerous PSAs have appeared around the country. You have probably seen or heard some of them 5 , like ‘Yes to life, no to drugs’and ‘Knowledge changes life’. These ads deal with large social issues. There are also PSAs 6 educate people about public service projects, such as Project Hope. 7 slogan is ‘Project Hope—schooling every child’. 8 are even PSAs to teach us how to live healthy lives. One of these is ‘Smoking is committing suicide 9 ’. All of these ads are meant to be helpful, and you can learn a lot 10 following the advice they give.四、单项选择15’1. Mary loves history so much that she ______ to study history in university in the future.A. determinesB. enablesC. connectsD. persuades2. Word came that the government hanged the hero. Local residents _________ angrily to it.A. actedB. reactedC. reportedD. adapted3. He often uses ______ ways, which are different from others’, to solve math problems.A. similarB. practicalC. partialD. particular4. Those problems are _________ difficult for you, so you should think them over.A. hardlyB. separatelyC. extremelyD. generally5. Their old house was too shabby, so they had a new house _________.A. containedB. consistedC. updatedD. built6. He was punished and promised that he _____ not do so again.A. willB. mustC. wouldD. does7. The design __________ children a lot. They all like it.A. contributes toB. appeals toC. falls forD. applies for8. You told me that you had seen the performance _____.A. two daysB. two days beforeC. two days agoD. yesterday9. —The boys are not doing a good job at all, are they？—_____.A. I guess not soB. I don’t guessC. I don’t guess soD. I guess not10. — You seem to have lost your way. __________? —Yes. I’m looking for Jinshan Park.A. What are you looking forB. Are you looking for somethingC. Need any helpD. What are you doing11. He is not very good at getting his ideas _________, so he is easily misunderstood by others.A. overB. alongC. acrossD. about12. They spent all day ________ a model plane and finally completed it.A. getting togetherB. putting togetherC. living togetherD. mixing together13. The school has decided to adopt a different _________ to attract more students, since old ways didn’t work well.A. useB. approachC. issueD. trick14. The captain ________ all his soldiers before him, telling them to get ready for the fight.A. collectedB. gatheredC. selectedD. elected15. Can you help me to send these letters? Here is the ____ list.A. presentB. mailingC. fileD. phone五、完成下列句子。

牛津译林版高中英语必修四Unit 1《Advertising》同步练习

Module 4错误!Ⅰ、单项填空(7 min、）1、 While doing shopping， people sometimes can’t help ______ into buying something they don’t really want、A、 persuadeB、 persuadingC、 being persuadedD、 to be persuaded2、 The new rules will be of great benefit ______ everyone ______、A、 of; concerningB、 to； concernedC、 at； concernedD、 to; concerning3、 He tricked me ______ lending him all my savings、A、 intoB、 toC、 withD、 against4、 The host’s performance， ______ to amuse the guests, was received coldly、A、 intendB、 intendsC、 intendedD、 was intended5、 I have a ______ set of Shakespeare’s plays， which makes me ______、A、 total； prideB、 complete； satisfyingC、 total； satisfiedD、 complete； proud6、 Tom said ______ he was not sure ______ the news was true and ______ he would find out about truth himself、A、 that； that; thatB、 if; if; ifC、 that; if； thatD、 if; that; if7、 ______ is reported in the newspapers， talks between the two countries are making progress、A、 ItB、 AsC、 ThatD、 What8、 ______ in a white uniform, he looks more like a cook than a doctor、A、 DressedB、 To dressC、 DressingD、 Having dressed9、 It took me about an hour to ______ my intention ______ her、A、 get； acrossB、 put； acrossC、 get; across toD、 put; across to10、 In order to make our city green， ______、A、 it is necessary to have planted more treesB、 many more trees need to plantC、 our city needs more treesD、 we must plant more trees11、 We won't give up ______ we should fail 10 times、A、 even ifB、 sin ceC、 whetherD、 until12、 I don’t think people are really aware ______ just how much it costs、A、 /B、 onC、 ofD、 about13、 He has also founded an organization ______ helping AIDS orphans、A、 aiming atB、 aiming toC、 aimed atD、 aimed to14、 All the electrical equipment ______ will be equipped in the office ______ great importance to us、A、 that； is ofB、 that; are ofC、 what; is ofD、 what; are of15、 How do people react ______ his speech against pollution？A、 onB、 toC、 atD、 inⅡ、完形填空(18 min、）ASpring in the south is known to be rainy、 During this season， it __1__ rains there but it remains wet for seven or eight days on end、 Dwellers in Shanghai, who usually do not feel the need for rain， will be __2__ with having to confine themselves in their close quarters when outside it is gloomy with rain、 While in the open，seeing no mountains, nor lakes, nor rain。

2021届一轮复习课时提能练译林版必修4 Unit 1 Advertising 作业

课时提能练(十九)必修4Unit 1Advertising课时作业A：基础层面Ⅰ.单句语法填空1．The household robots are specially designed to_take(take)care of the old.2．Then a discussion will be held，aiming to_improve (improve) mutual understanding.3．Please explain it to us again because your meaning didn't really get across.4．Keeping your body in shape is beneficial (benefit) to mental health.5．Now that you have expressed your determination(determine) to succeed，you should act.Ⅱ.单句改错1．The boy is too young to know what to deal with the trouble.what→how2．It is amazed to see such a gentleman should be so rude to an old lady.amazed→amazing 3．These small businesses have been benefited greatly from the fall in interest rates.去掉been4．It is strongly recommended that the machines must be checked every year.去掉must或must→should 5．It is the first time after graduation that I celebrated the Mid-autumn Festival with my family.celebrated前加haveⅢ.语境语法填空Advertisements，which often use words and pictures 1.to_persuade (persuade) people to buy a product or service，or to believe 2.in an idea，play an important part in our lives.There are two main 3.types (type) of advertisements.One type 4.is_called (call) commercial advertisements，5.which are meant to promote products or service.6.But they don't tell customers the complete truth.The other type is called PSAs.They use attractive pictures and clever language，but they 7.are_made(make) to serve the public.They aim 8.to teach us and help us lead 9.better (good) lives. Our government 10.has__been_using (use) them to educate people for many years.Ⅳ.完成句子1．我决心要弄清楚谁该对此事负责。

牛津译林版高中英语必修四Unit 1《Advertising》课时训练

Ⅰ、单项填空1.(2012年保定模拟)He said that doing parttime jobs did no good to students,but few________his view、A.sharedB.permittedC。

recognized D。

took解析:句意:他说做兼职工作对学生们没好处，但几乎没有人支持他的观点。

share分享，共有;permit允许；recognize认出,承认；take拿走。

答案:A2.（2012年潍坊模拟）Would it be________for you to help me take my luggage upstairs？A.free B。

vacantC。

handy D.convenient解析：句意:你方便帮我把行李拿到楼上吗？convenient方便的，常用于It be conveni ent for sb、to do sth、句型中。

free有空的；vacant空着的，未被占用的；handy 便利的。

答案:D3.(2012年厦门模拟)The________look on his face showed that he had enough confidence inhimself、A。

surprised B。

puzzledC.excitedD.determined解析：句意:他脸上坚定的表情表明他有足够的自信。

determined坚决的,有决心的；surprised惊讶的;puzzled困惑的；excited兴奋的。

答案：D4。

(2012年南昌模拟)—Can you give me some advice about the design？—I think it should________to all ages and social groups、A.appearB.appealC.suitD.fit解析：句意:“你能就设计给我提些建议吗?”“我认为它应该吸引各个年龄段、各个阶层的人。

高中英语 Unit 1 Advertising 背景知识导读译林牛津版必修4

Unit 1 Advertising 3-U Furniture, Unrivalledquality, Unbeatableprices and Unreserved service.Every Kid Should Have An Apple After School.The best time to invest , thebest place to invest , the bestproperty to invest.The driver is safer when the roadis dry;The road is safer when the driveris dry.Give me Green World. Or give me yesterday.Time is what you make of it. (Swatch)Make yourself heard. (Ericsson)Engineered to move the humanspirit. (Mercedes-Benz)Start Ahead. (Rejoice)A diamond lasts forever. (De Bierres)Fresh-up with Seven-up. (Seven-up)Intel Inside. (Intel Pentium)Connecting People. (Nokia)For the Road Ahead. (Hond a)Let us make things better.(Philips)Enjoy Coca-Cola. (Coca-Cola)Generation Next. (Pepsi)The Relentless Pursuit of Perfection. (Lexus)Communication unlimited. (Motorola)Feast your eyes.（Pond’sCucumber Eye Treatment)Behind that healthy smile，ther e’s a C res t kid. (Cres ttoothpaste)“三优”牌家具：优良的质量，优惠的价格，优质的服务。

高中英语(牛津译林必修4)同步训练：Unit 1 Advertising 单元达标 (Word含答案)[ 高考]

单元达标基础落实Ⅰ.根据英语释义，写出相应单词1．________：across the country2．________：to explain something3．________：to advise sb.successfully4．________：something that aids or promotes well-being5．________：to get or ask advice from6．________：to trick or fool7．________：to push for something8．________：to buy sth.9．________：to combine or increase greatly10．________：to modernize or bring up to dateⅡ.同义词语替换1．I shall use this money to buy a new coat. ______________ 2．I happened_to_see one of my old friends in the street yesterday. ______________ 3．We were surprised to hear that she passed the test without much difficulty. ______________ 4．You’d better ask your teacher for_advice on how to improve your pronunciation.______________ 5．Will you please introduce a good novel to me？______________ Ⅲ.完成句子1．你能为我推荐一本好字典吗？Can you ____________________ a good dictionary?2．我对他知识的渊博感到惊奇。

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Unit 1 Advertising 课时作业(一)总分100分时间40 分钟成绩评定__________________根据解释，写出英语单词: (每题2分，共10分) A1. resembling sb. or sth. but not the same ____________2. having knowledge or realization of sb. or sth. ____________3. praise sth. publicly in order to encourage people to buy or use it ____________4. work done for another or others ____________5. social ways of living ____________II. 翻译下列词组：（每题5分，共30分）1. A在电视上宣传新产品_____________2. B随时为某人服务_______________3. A与……类似__________________4. A使某人觉察到危险_____________5. A想到一些社会问题____________6. A在报上登广告_______________III. 阅读下列对话，并回答后面题目（每题2分，共40分）Four people in an advertising firm are discussing a future advertising programme. (B=Bob)A: OK. Our plan is to produce an advertisement for this famous computer which is supplied by one of China’s biggest computer producers — Legend Computer Group Corporation. Any ideas?B: I think it would be a good idea to have comments from secretaries and typists who are already using it. Then they can express their satisfaction with the product.C: Do you think so? Do you think managers want to read what users think about a new piece of office equipment? D: I agree with Bob. I think we should have a picture of the computer and give a description of the product.B: I’m afraid I can’t agree with you. That’s a good way of giving information, but it’s not a good way of persuading people. For one thing, it’s boring, and people aren’t going to read an ad that looks boring. For another thing, one computer looks very like another. People aren’t going to remember the name of the product.A: So what exactly are you suggesting?B: I suggest that we ask users of this machine what they think about it. We can photograph them using it too. Then we can put their comments at the top of the advertisement in big print. We can bring in some humor too. People enjoy reading humorous ads.D: The disadvantage with carrying out interviews is that it may take a long time.B: No problem. We can do some telephone interviews with our users.C: How can we find out who are using these computers?A: Easy. I’ll ask the company for a list of recent customers.填空题：BFour people of an advertising firm were discussing a future ___1___ programme. They plan to produce an __2__ for the famous computer which is supplied by one of China’s biggest computer __3__ — Legend Computer Group Corporation. Someone suggested that they should collect __4__ from secretaries and __5__ who were using the computer and could express their __6__ with the product. Some suggested that they should have a __7__ of the computer and give a ___8__ of the product.Others disagreed with them. They said that a picture and description might be a good way of giving ___9___, but it was not a good way of persuading __10__. Besides, it was so __11__ that people would not even read it.For another thing, people were not going to __12___ the name of a product that looked very like another. And these people suggested that they should ask __13__ of the machine what they thought about it. They could ___14___ users, too, and put their ___15___ at the top of the advertisement in big print. They could also bring in some __16___ because people enjoy reading ___17___ ads.Others added that they could ask the company for a ___18___ of recent customers and do some __19__ __ 20__ interviews with them.IV. 巩固题: （每题5分，共20分）BHave a discussion about advertising. Use the expressions about agreement and disagreement you have learnt so far.1 What kind of advertisements do you read or watch on TV, if any?_______________________________________________________2 What are your favorite advertisements? Why?_______________________________________________________3 Do you think that there is too much advertising?_______________________________________________________4 Do advertisements persuade you to buy things?_______________________________________________________答案I. 1. similar 2. aware 3. advertise 4. service 5. societyII. 1. advertise a new product on TV 2. at one’s service 3. be similar to4. make sb. aware of danger5. think about some problems in society6. put an advertisement in the newspaper / advertise in the newspaperIII. 1. advertising 2. advertisement 3. firms / companies 4. comments 5. typists6. satisfaction7. picture8. description9. information 10. people11. boring 12. remember 13. users 14. photograph 15. comments16. humor 17. humorous 18. list 19. telephone 20. interviews。