pg company information

★Purpose & PeopleThe Power of PurposeCompanies like P&G are a force in the world. Our market capitalization is greater than the GDP of many countries, and we serve consumers in more than 180 countries. With this stature comes both responsibility and opportunity. Our responsibility is to be an ethical corporate citizen—but our opportunity is something far greater, and is embodied in our Purpose.P&G’s Purpose Statement articulates a common goal that inspires us daily:Our Purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world...more completely. While this statement defines our commercial opportunity, our culture reflects the broader opportunity of improving lives through and beyond our branded products and services.The simple, inspiring way to think about this opportunity is that P&G brands serve about four billion of the six and a half billion people on the planet today. Before P&G can serve the remaining two and a half billion profitably, we can reach them altruistically. We can improve their lives in ways that enable them to thrive, to increase their quality of living and, over time, to join the population of consumers we serve with P&G brands. Through our overall Live, Learn & Thrive™cause program, initiatives such as Children’s Safe Drinking Water and Pampers 1 Pack = 1 Vaccine are examples of how we are improving the lives of millions of people every day.Our shared Purpose attracts and unites an extraordinary group of people, P&Gers, around the world—the most diverse workforce in P&G history. Together, we representaround 140 nationalities. Our recruiting and development philosophy to “build from within” fosters a strong culture of trust and shared experiences. Our diversity, our shared culture and our unified Purpose are the defining elements that enable P&G to touch lives and improve life every day.★HeritageSince 1837, P&G has built a rich heritage of touching consumers’ lives with brands that make life a little better every day.This s imple purpose has enabled us to become one of the world’s leading consumer products companies—and will continue to guide us as we seek to improve lives now and for generations to come.P&G Moments1887:P&G institutes a pioneering profit-sharing programthat gives employees an ownership stake in the Company. This significant innovation helps employees connect their vital roles with the Company’s success.1924: P&G becomes the first company to conductdeliberate, data-based market research with consumers.This forward-thinking approach enables us to improveconsumer understanding, anticipate consumer needs andrespond with products that improve their everyday life.1941:P&G becomes one of the first companies toformally respond to consumer correspondence byestablishing the Consumer Relations department. Theaddition of toll-free phone numbers in 1973 and e-mail inthe 1980s further enhance consumers’ ability to contactus and keep the consumer at the heart of all we do.1955Crest is codeveloped with Indiana University. Thiscollaboration delivers a product that is a breakthrough inthe use of fluoride to protect against tooth decay, thesecond-most prevalent disease at the time.2002 P&G develops Naturella feminine padsspecifically to meet the needs of low-incomewomen in Latin America. Based on deep consumerunderstanding, Naturella responds to cons umers’desire for freshness with chamomile, a uniqueingredient never before used in feminine careproducts.2005 High Frequency Stores common in developing marketsemerge as our largest customer channel. Consisting of nearly20 million stores across the world, HFS represents aparticular opportunity in fast-growing, low-income markets.Through HFS, we connect to consumers with affordable productsand packaging specially designed for their needs.★Core StrengthsP&G focuses on five core strengths required to win in the consumer products industry. We are designed to lead in each of these areas.Consumer Understanding No company in the world has invested more in consumer and market research than P&G. We interact with more than five million consumers each year in nearly 60 countries around the world. We conduct over 15,000 research studies every year. We invest more than $350 million a year in consumer understanding. This results in insights that tell us where the innovation opportunities are and how to serve and communicate with consumers.InnovationP&G is the innovation leader in our industry. Virtually all the organic sales growth we’ve delivered in the past nine years has come from new brands and new or improved product innovation. We continually strengthen our innovation capability andpipeline by investing two times more, on average, than our major competitors. In addition, we multiply our internal innovation capability with a global network of innovation partners outside P&G. More than half of all product innovation coming from P&G today includes at least one major component from an external partner. The IRI New Product Pacesetter Report ranks the best-selling new products in our industry in the U.S. every year. Over the past 14 years, P&G has had 114 top 25 Pacesetters —morethan our six largest competitors combined. In the last year alone, P&G had five of the top 10 new product launches in the U.S. and 10 of the top 25.Brand-BuildingP&G is the brand-building leader of our industry. We’ve built the strongest portfolio of brands in the industry with 22 billion-dollar brands and 20half-billion-dollar brands. Eleven of the billion-dollar brands are the #1 global market share leaders of their categories. The majority of the balance are #2.Go-to-Market CapabilitiesWe’ve established industry-leading go-to-market capabilities. P&G is consistently ranked by leading retailers in industry surveys as a preferred supplier and as the industry leader in a wide range of capabilities including clearest company strategy, brands most important to retailers, strong business fundamentals and innovative marketing programs.ScaleOver the decades, we have also established significant scale advantages as a total company and in individual categories, countries and ret ail channels. P&G’s scale advantage is driven as much by knowledge-sharing, common systems and processes, and best practices as it is by size and scope. These scale benefits enable us to deliver consistently superior consumer and shareholder value.*Financial information in this 8-K has been updated to reflect the results of the global pharmaceuticals business as discontinued operations, consistent with current presentation. All other material on this page has not been updated to be consistent with the Company's current presentation of financial results. For up to date information, please refer to this 8-K filed with the SEC on January 29, 2010.★Global Structure & GovernanceOur unique organizational structureoffers the global scale benefits of aninternational company and the local focusto be relevant for consumers in roughly180 countries where our brands are sold.Our corporate structure provides theframework that allows us to tap thebenefits of a global organization withspeed and efficiency. Our globaloperations keep us in touch with our localcommunities. And our strong governance practices ensure that we conduct our operations with consistently high standards and integrity.★External RecognitionP&G is recognized as a leading global company and a company committed to creating a diverse workplace.∙Ranked #6 among the “World’s Most Admired Companies”∙Ranked #2 among “Top Companies for Leaders”∙Consistent #1 ranking within industry on “Most Admired” list for 24 of 25 total years and for 12 years in a row∙Ranked #3 on the “World’s Most Respected Companies List”∙Ranked #12 among the “World’s Most Innovative Companies”∙Named to worldwide survey of Top 20 Best Companies for Leaders∙Named to list of the Global 100 Most Sustainable Corporations in the World, with top rankings from 2000–2009∙Recognized by the National Association for Female Executives as one of the Top 10 Companies for Executive Women∙Recognized as one of the 100 Best Companies for Working Mothers and Top 20 Best Companies for Multicultural Women∙Recognized as one of the 40 Best Companies for Diversity∙Recognized as one of the Top 50 Companies for Diversity∙Ranked #3 among the Top 10 Companies for Global DiversitySupplier diversity is a fundamental business strategy at P&G. In 2009, P&G spent more than $2 billion with minority- and women- owned businesses. Since 2005, P&G has been a member of the Billion Dollar Roundtable, a forum of 16 corporations that spend more than $1 billion annually with diverse suppliers.。